#Micro Data Center Market

[marketinsight1234]

Micro Data Center Market: Forthcoming Trends and Share Analysis by 2030

Micro Data Center Market Size Was Valued at USD 5.7 Billion in 2023, and is Projected to Reach USD 55.3 Billion by 2032, Growing at a CAGR of 28.8% From 2024-2032.

A mini data center is a secure, self-contained device that has all the electricity, ventilation, rack space, and uninterruptible power supply needed to house all of the essential IT components plus management and monitoring software. Micro data centers allow companies to reduce their energy, footprint, and capital costs while also speeding up deployment. Organizations are motivated to implement micro data solutions at peripheral locations by the many advantages offered by micro facilities, including mobility, cost-effectiveness, enhanced networking and connectivity, and power economy. Moreover, the capacity to quickly deploy these tiny data centers or containerized (modular) buildings allows businesses to increase their operational activity in reaction to surges in computing demand.

While the construction of micro data center facilities at the necessary sites takes about one week, the deployment of conventional IT facilities at network locations usually takes more than a month. These factors encourage the market for mini data centers to grow.

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Updated Version 2024 is available our Sample Report May Includes the:

Scope For 2024

Brief Introduction to the research report.

Table of Contents (Scope covered as a part of the study)

Top players in the market

Research framework (structure of the report)

Research methodology adopted by Worldwide Market Reports

Leading players involved in the Micro Data Center Market include:

Vertiv Co, Schneider Electric SE, IBM Corporation, Dell Inc, Huawei Technologies Co. Ltd, Hewlett Packard Enterprise Company, Eaton Corporation,and Other Key Players 

Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. 

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Segmentation of Micro Data Center Market:

By Component

Solutions

Service

By Application

BFSI

Energy

Government

Healthcare

Industrial

IT & Telecom

Others

Market Segment by Regions: -

North America (US, Canada, Mexico)

Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)

Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)

Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)

Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)

South America (Brazil, Argentina, Rest of SA)

Key Benefits of Micro Data Center Market Research: 

Research Report covers the Industry drivers, restraints, opportunities and challenges

Competitive landscape & strategies of leading key players

Potential & niche segments and regional analysis exhibiting promising growth covered in the study

Recent industry trends and market developments

Research provides historical, current, and projected market size & share, in terms of value

Market intelligence to enable effective decision making

Growth opportunities and trend analysis

Covid-19 Impact analysis and analysis to Micro Data Center market

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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[databridgemarket456]

Micro data center market size is valued at USD 11.60 billion by 2028 is expected to grow at a compound annual growth rate of 21.3% in the forecast period of 2021 to 2028. Data Bridge Market Research report on micro data center provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.

[prajwal-agale001]

How Instant Data Centers are Revolutionizing IT Infrastructure

The global micro data centers market is projected to grow at a remarkable compound annual growth rate (CAGR) of 20.2% from 2024 to 2031, reaching an estimated value of $37.6 billion by 2031, according to the latest report from Meticulous Research®. The surge in demand for real-time, low-latency applications and services, alongside the increasing need for efficient data collection and management, is fueling this rapid market expansion.

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However, the market faces challenges such as the high initial capital investment required to establish micro data centers (MDCs). Despite this, the increasing proliferation of cloud-based services, along with the exponential growth of IoT devices, is creating substantial growth opportunities for market participants. At the same time, concerns surrounding data privacy and security remain key hurdles for industry stakeholders to address.

Emerging trends, including the widespread adoption of 5G network services and the rising demand for edge micro data centers, are expected to significantly shape the future of this market.

Market Segmentation Overview

Offering: The micro data centers market is divided into two primary categories: solutions and services. Solutions—comprising indoor, cabinet, and container MDCs—are expected to dominate, accounting for over 62.0% of the market in 2024. This can be attributed to the growing need for localized computing resources to reduce latency in IoT applications, as well as the increasing demand for agile, high-performance IT infrastructure. Major advancements, such as the launch of Avant Technologies' branded micro data center in 2024, specifically designed for the AI and big data sectors, underscore the market's forward momentum.

On the other hand, the services segment, encompassing consulting, installation, deployment, and network security services, is projected to grow at the fastest rate. The rise of micro data centers as a cost-effective, scalable solution is prompting businesses to seek comprehensive services for rapid deployment and robust security measures, ensuring regulatory compliance and operational efficiency.

Organization Size: Larger enterprises are expected to lead the market in 2024, capturing a share of over 58.0%. MDCs are becoming integral to large organizations, helping reduce the risk of data breaches and ensuring compliance with data sovereignty regulations. These enterprises are leveraging MDCs for real-time data processing, seamless integration of advanced technologies, and minimizing downtime during system upgrades.

Meanwhile, small and medium-sized enterprises (SMEs) are anticipated to register a higher CAGR during the forecast period. MDCs are increasingly being adopted by SMEs as flexible, customizable solutions that enhance scalability, protect sensitive data, and offer cost-effective IT infrastructure options.

Application: Instant data centers are forecasted to hold the largest share of the market in 2024, at over 45.0%, owing to their high portability, ease of installation, and cost advantages compared to traditional data centers. The ability to provide low-latency compute capacity close to applications is critical for real-time data processing.

The edge computing segment, however, is set to experience the highest growth rate. With businesses striving for real-time data processing and higher bandwidth availability, MDCs deployed for edge computing applications offer a competitive advantage. These systems provide enhanced performance and lower latency by bringing data processing closer to where it is needed most.

End Users: Among the various industry verticals, the IT & telecom sector is expected to command the largest share of the market in 2024, at over 30.0%. The rapid deployment of 5G networks and increasing reliance on IoT technologies are prompting telecom companies to utilize MDCs to manage growing data loads while improving security and compliance.

The healthcare industry is forecast to witness the fastest growth, driven by the increasing demand for secure, compliant, and reliable data infrastructure. MDCs offer robust security features such as data encryption and access control, ensuring uninterrupted services for telemedicine and remote patient monitoring.

Regional Insights

North America will lead the market with a projected share of over 40.0% in 2024, attributed to the rising adoption of edge computing solutions and the demand for efficient data management across various industries. Major players such as Vertiv Group Corporation have launched innovative products like the Vertiv SmartCabinet 2M, a self-contained MDC designed for edge computing, reinforcing the region's dominant position.

Asia-Pacific is poised to register the highest CAGR of over 22.0% through 2031. Key factors driving this growth include the increasing government investment in MDCs to handle rising data volumes, alongside growing adoption by SMEs in the region seeking to bolster data protection and regulatory compliance.

Key Industry Players

Leading companies in the global micro data centers market include Schneider Electric SE (France), Vertiv Group Corporation (U.S.), Eaton Corporation plc (Ireland), Delta Electronics, Inc. (Taiwan), Hewlett Packard Enterprise (U.S.), Cannon Technologies Ltd (U.K.), and others. These companies are investing heavily in the development of MDC solutions tailored to the evolving needs of industries such as healthcare, telecom, manufacturing, and retail.

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[rohitpalan]

Analyzing the Steady CAGR: Micro Mobile Data Center Market Analysis (2022-2033)

The Micro Mobile Data Center Market centres is anticipated to grow fast at a CAGR of 15.2% from 2022 to 2032, reaching a worth of US$ 16.8 billion. Micro mobile data centres are becoming more and more popular because they are a self-contained infrastructure solution that includes the networking, processing, and storage components required to run indoor and outdoor applications in a secure computing environment.

Additionally, it is projected that sales of tiny mobile data centres would rise as a result of their standard prefabricated sizes, which save data centre owners time and money compared to the conventional method of establishing data centres.

Due to their flexibility and compactness, micro mobile data centres are suitable for applications including edge computing, remote offices, and branch offices. This reason is contributing to the rapid increase in demand for mini mobile data centres.

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The desire for high-performing, energy-efficient, and affordable data centre solutions is driving the sales of mini mobile data centres. As they offer an enterprise-class compact facility with features like board cooling, continuous UPS, storage systems, and more, the market for mini mobile data centres is expected to increase. Additionally, because mini mobile data centres can be placed inside, outside, and in challenging terrain, sales of these data centres are increasing.

The self-propelled capabilities of the mini mobile data centre market facilitate fluid movement. Simply said, as it contributes to reducing the physical footprint and energy consumption of conventional brick-and-mortar structures, the market share for tiny mobile data centres is expected to increase.

As the technological environment has advanced and businesses have grown more centralised, the demand for traditional data centres has declined and the sales of mini mobile data centres have surged. Micro mobile data centres are becoming increasingly popular as a result since they are more efficient and small to install throughout offices.

Additionally, because plug-and-play tiny mobile data centres offer fully integrated and pre-tested solutions, it is projected that sales would increase. These data centres are easily expandable to accommodate an organization’s expanding requirements. The mini mobile data centre market is therefore expected to experience numerous growth prospects over the projected period.

The most enticing aspect driving up demand for mini mobile data centres is the ability for rapid deployment. Instead of taking weeks or months, the plug-and-play method enables the deployment of data centres. These factors are expected to cause the tiny mobile data centre market size to increase over the course of the forecast year.

Micro mobile data centre providers do not provide fully customizable solutions or the opportunity to let the vendor choose their service provider because to their standardised design and prefabricated modules.

Companies adopting tiny mobile data centres are thus constrained to a single vendor, making it difficult for them to adopt cutting-edge technologies from other suppliers to enhance the performance of their data centres. The expansion of the global market for mini mobile data centres may be hampered by the lack of flexibility and the few available purchase options.

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Key Takeaways

On the basis of rack size, the above 40 RU segment is projected to hold the largest?micro mobile data centre market share?and rise at a CAGR of 14.1%.

During the forecast period, large enterprises are projected to dominate the?micro mobile data centre market?with a CAGR of 13.4%.

In terms of market share, the U.S. is anticipated to dominate the?micro mobile data centre market?with a CAGR of 14.5%.

Asia-Pacific?micro mobile data centre market?is experiencing a boom in data generated by digital products and services due to population increase and the advent of e-commerce. The?expansion of the micro mobile data centre industry?in Asia has been fueled by the growth of cloud computing.

Competitive Landscape

The market’s major players are investing in R&D in order to incorporate the latest technology into their products and launch unique solutions. The key players in the?micro mobile data centre market are?Schneider Electric, Dell Technologies, Vertiv, Eaton, and IBM.

Recent Developments

Schneider Electric launched a cooling solution for edge and micro data centres in March 2020. This novel method promises to improve cooling efficiency and, as a result, save operating expenses.

Rittal announced a partnership with ABB and HPE in August 2019 to provide turnkey robust micro-modular datacenters purpose-built for harsh environments, allowing clients to turn data into action in real-time.

Vertiv Environet Alert, a new software service that offers enterprise-level infrastructure monitoring and management capabilities to mini mobile data centres and edge facilities, was released in August 2020.

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Key Segments

By Application:

Instant Data Center

Remote Office and Branch Office

Edge Computing

By Rack Unit:

Up to 20 RU

20 RU to 40 RU

Above 40 RU

By Organizational size:

Small and Medium-sized Enterprises

Large Enterprises

By Vertical:

BFSI

IT and Telecommunication

Media & Entertainment

Healthcare

Government and Defense

Retail

Manufacturing

Others

By Region:

North America

Latin America

Europe

Asia Pacific

Middle East & Africa

[electronalytics]

Micro Mobile Data Center Market

[bi-writes]

whats wrong with ai?? genuinely curious <3

okay let's break it down. i'm an engineer, so i'm going to come at you from a perspective that may be different than someone else's.

i don't hate ai in every aspect. in theory, there are a lot of instances where, in fact, ai can help us do things a lot better without. here's a few examples:

ai detecting cancer

ai sorting recycling

some practical housekeeping that gemini (google ai) can do

all of the above examples are ways in which ai works with humans to do things in parallel with us. it's not overstepping--it's sorting, using pixels at a micro-level to detect abnormalities that we as humans can not, fixing a list. these are all really small, helpful ways that ai can work with us.

everything else about ai works against us. in general, ai is a huge consumer of natural resources. every prompt that you put into character.ai, chatgpt? this wastes water + energy. it's not free. a machine somewhere in the world has to swallow your prompt, call on a model to feed data into it and process more data, and then has to generate an answer for you all in a relatively short amount of time.

that is crazy expensive. someone is paying for that, and if it isn't you with your own money, it's the strain on the power grid, the water that cools the computers, the A/C that cools the data centers. and you aren't the only person using ai. chatgpt alone gets millions of users every single day, with probably thousands of prompts per second, so multiply your personal consumption by millions, and you can start to see how the picture is becoming overwhelming.

that is energy consumption alone. we haven't even talked about how problematic ai is ethically. there is currently no regulation in the united states about how ai should be developed, deployed, or used.

what does this mean for you?

it means that anything you post online is subject to data mining by an ai model (because why would they need to ask if there's no laws to stop them? wtf does it matter what it means to you to some idiot software engineer in the back room of an office making 3x your salary?). oh, that little fic you posted to wattpad that got a lot of attention? well now it's being used to teach ai how to write. oh, that sketch you made using adobe that you want to sell? adobe didn't tell you that anything you save to the cloud is now subject to being used for their ai models, so now your art is being replicated to generate ai images in photoshop, without crediting you (they have since said they don't do this...but privacy policies were never made to be human-readable, and i can't imagine they are the only company to sneakily try this). oh, your apartment just installed a new system that will use facial recognition to let their residents inside? oh, they didn't train their model with anyone but white people, so now all the black people living in that apartment building can't get into their homes. oh, you want to apply for a new job? the ai model that scans resumes learned from historical data that more men work that role than women (so the model basically thinks men are better than women), so now your resume is getting thrown out because you're a woman.

ai learns from data. and data is flawed. data is human. and as humans, we are racist, homophobic, misogynistic, transphobic, divided. so the ai models we train will learn from this. ai learns from people's creative works--their personal and artistic property. and now it's scrambling them all up to spit out generated images and written works that no one would ever want to read (because it's no longer a labor of love), and they're using that to make money. they're profiting off of people, and there's no one to stop them. they're also using generated images as marketing tools, to trick idiots on facebook, to make it so hard to be media literate that we have to question every single thing we see because now we don't know what's real and what's not.

the problem with ai is that it's doing more harm than good. and we as a society aren't doing our due diligence to understand the unintended consequences of it all. we aren't angry enough. we're too scared of stifling innovation that we're letting it regulate itself (aka letting companies decide), which has never been a good idea. we see it do one cool thing, and somehow that makes up for all the rest of the bullshit?

[imr-riya]

Micro Data Center Market by Application and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022-2028

Global Micro Data Center Market Size Was Valued At USD 4.65 Billion In 2021 And Is Projected To Reach USD 13.30 Billion By 2028, Growing At A CAGR Of 16.2 % From 2022 To 2028.

A Micro data center is a safe, standalone system that includes the rack, UPS, power, cooling, and all necessary IT components, as well as management and monitoring software devices. Micro data centers give businesses the ability to spend less money up front, use less space, and use less energy. Businesses are using micro data solutions at edge sites because micro facilities provide various benefits, including mobility, cost-effectiveness, power efficiency, and improved networking & communication. Additionally, quick deployment of these containerized (modular) or micro data center facilities enables businesses to scale up operations during periods of high computing demand. The deployment of typical IT facilities at network sites takes over a month, whereas the installation of tiny data center facilities takes only a week. These elements are promoting the market expansion for Micro Data Center.

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The latest research on the Global Micro Data Center Market provides a comprehensive overview of the market for the years 2022 to 2028. It gives a comprehensive picture of the global Micro Data Center industry, considering all significant industry trends, market dynamics, and competitive landscape. In addition, the analysis includes critical information on the Micro Data Center Market status of the main market players, major trends, and future market development opportunities. These research papers are designed to help readers find information and make decisions that will help them grow their business. The study is written with a specific goal in mind: to give business insights and consultancy to help customers make smart business decisions and achieve long-term success in their particular market areas.

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Key Industry Players in Micro Data Center Market:

·         Schneider Electric SE

·         Hewlett Packard Enterprise (HPE) Company

·         Hitachi Ltd.

·         Huawei Technologies Co.Ltd.

·         Vertiv Group Corp.

·         Dell Inc.

·         Advanced Facilities Inc.

·         Attom Technology

·         ALTRON

·         Cannon Technologies Ltd.

·         Canovate Group

·         Delta Electronics Inc.

·         Eaton Corporation

·         Fujitsu Ltd.

·         IBM Corporation

·         Panduit Corporation

·         Rittal GmbH & Co. KG

·         Stulz GmbH

·         Axellio

·         Compass DataCentres

·         DartPoints and other major key players.

 New product launches and continuous technological innovations are the key strategies adopted by the major players. This section includes company profiles of market key players which include contact information, capacity, product details of each firm, price, and cost are covered. Micro Data Center market report investigates new project feasibility with the purpose of enlightening new entrants about the possibilities in this market. In this report, thorough SWOT analysis and investment analysis are provided which forecasts imminent opportunities for the Micro Data Center market players.

Segmentation Analysis Includes,

By Solution:

·         Power

·         Networking

·         Cooling

·         Rack & Enclosure

By Rack Unit:

·         Up to 25 RU

·         25-40 RU,

·         Above 40 RU

By Industry:

·         Banking

·         Financial Services & Insurance

·         Telecom & Information Technology (IT)

·         Manufacturing

·         Construction

By Region:

·         North America (U.S., Canada, Mexico)

·         Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)

·         Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)

·         Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)

·         South America (Brazil, Argentina, Rest of SA)

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Reason to Buy Micro Data Center Market Report: -

·         To understanding the key product segments and their future

·         This report provides pin-point analysis for changing competitive dynamics

·         Micro Data Center market provides a forward-looking perspective on various factors driving or restraining market growth.

·         Transfer of more accurate information for clinical trials in research sizing and realistic recruitment for various countries

·         Micro Data Center market helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments

·         To provides distinctive graphics and exemplified SWOT analysis of major market segments

Micro Data Center Market Report identifies various key players in the market and sheds light on their strategies and collaborations to combat competition. The comprehensive report provides a two-dimensional picture of the market. By knowing the global revenue of manufacturers, the global price of manufacturers, and the production by manufacturers during the forecast period of 2022 to 2028, the reader can identify the footprints of manufacturers in the Micro Data Center industry.

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Factors that overshadow the market growth are pivotal as they can be understood to devise different bends for getting hold of the lucrative opportunities that are present in the ever-growing market. Additionally, insights into market expert’s opinions have been taken to understand the market better. Report further studies the market development status and future Micro Data Center Market trend across the world. Also, it splits Micro Data Center market Segmentation by Type and by Applications to fully and deeply research and reveal market profile and prospects.

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https://introspectivemarketresearch.com/reports/data-center-rack-market/

https://introspectivemarketresearch.com/reports/data-center-fire-detection-and-suppression-market/

https://introspectivemarketresearch.com/reports/data-center-pdu-market/

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Introspective Market Research (introspectivemarketresearch.com) is a visionary research consulting firm dedicated to assisting our clients to grow and have a successful impact on the market. Our team at IMR is ready to assist our clients to flourish their business by offering strategies to gain success and monopoly in their respective fields. We are a global market research company, that specializes in using big data and advanced analytics to show the bigger picture of the market trends. We help our clients to think differently and build better tomorrow for all of us. We are a technology-driven research company, we analyze extremely large sets of data to discover deeper insights and provide conclusive consulting. We not only provide intelligence solutions, but we help our clients in how they can achieve their goals.

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Ph no: +1-773-382-1049

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[rameshjadhav]

GLOBAL MICRO DATA CENTER MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2022 - 2028)

Global Micro Data Center Market Size Was Valued At USD 4.65 Billion In 2021 And Is Projected To Reach USD 13.30 Billion By 2028, Growing At A CAGR Of 16.2 % From 2022 To 2028.

Global Micro Data Center market included in this report are analysis of the impact of COVID-19 outbreak on the points influencing the market growth. Additionally, the Micro Data Center market by major key players, by type, by application and by major region, breaks down the outlook, business assessment, competitive scenario, trends and forecasts by upcoming years. The study of the Report is conducted on the basis of an important research methodology which provides an analytical examination of the global market on the basis of the various segments which have been marginalized by the industry as a summary and pre-scale of the market due to their different prospects

The increase in demand for robust data centers is expected to influence the growth of the micro data center market during the forecast period of 2022 to 2028. Also the increase in demand for plug-and-play data centers and the Increase in the number of branches Office automation is also anticipated to flourish the growth of the micro data center market. Furthermore, the high demand for micro edge data centers in various industry verticals and the deployment and commercialization of 5G network connectivity are likely to have a positive impact on the growth of the market.

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[databridgemarket456]

Micro data center market size is valued at USD 11.60 billion by 2028 is expected to grow at a compound annual growth rate of 21.3% in the forecast period of 2021 to 2028. Data Bridge Market Research report on micro data center provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth.

[prabha194]

Micro Mobile Data Center Market 2027 By Rack Unit, Application, Enterprise Size, Industry Vertical

According to the new research report published on “Micro Mobile Data Center Market — Global Analysis and Forecast to 2027”, the global micro mobile data center market is expected to reach US$ 8.35 Bn in 2027, registering a CAGR of 21.7% during the forecast period 2019-2027.

Technology has intensified many business activities and processes, and new and creative applications of the technology are anticipated to have definite effects on existing businesses. Data localisation laws act holds a significant position in boosting the growth of the entire data center industry. The entrance of numerous global cloud service providers is accumulating to space take-up. Pertaining to the fast-expanding e-commerce industry, uprising the government’s focus on the digital economy, high usage of social media and smartphones, and an increase in technology-driven start-ups have resulted in snowballing in data usage and storage. Due to factors as mentioned earlier, the demand for data center space is projected to grow.

The growing importance of data in the recent times would eventually increase the installation of additional capacities of data centers globally. This will directly impact the growth of entire data center industry. North American region is said to be home to more than 40% of the global IT market, in particular, the US. The IT industry accounts for approximately US$ 1.8 Trillion of US value-added GDP. The software and IT companies in the US have a high reputation for producing effective as well as reliable solutions.

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Key findings of the study:

In 2018, Siemens announced its plans to build an 'Industry 4.0' smart manufacturing innovation center in China. Such growth in the digitalization of factories would result in a generation on enormous data; thus, creating a demand for micro mobile data centers. Moreover, technological advancements and rapid urbanization are encouraging companies to implement advanced data centers systems to have access to real-time information.

The global micro mobile data center market is anticipated to witness impressive growth during the forecast period. Integration of industry 4.0 in factories is driving the market during the forecast period. On the contrary, factors such as use of traditional technologies to build data center might hinder the growth of ultrasonic sensor market. During the forecast period of 2019 to 2027, above 40 RU by rack unit held the largest market share and is projected to lose its dominance to 25-40 RU range of rack unit in the market. IT & Telecom by industry vertical in 2018 led the micro mobile data center, whereas healthcare is expected to be the fastest-growing industry vertical during the forecast period 2019-2027 growing at a high CAGR value.

The prominent market players in the micro mobile data center market are Huawei Technologies Co., Ltd., Schneider Electric Se, Zellabox, Panduit, and Canovate Electronics among others for a considerable share of the market owing to their product offerings to the micro mobile data center market.

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Contact Us: Contact Person: Sameer Joshi  Phone: +1-646-491-9876

[mariacallous]

In April, an unassuming old building in New Delhi’s furniture market housed roughly 30 youngsters. Some were hunched over their laptops crunching data on Excel or analyzing a heat map, while others huddled to discuss strategy. These were engineering graduates, economists, political scientists, and others. There were office chairs, desks, and a couple of white boards.

The entire setup could easily have passed as a startup office, but it wasn’t. This was an election war room.

From there, Sapiens Research founder Rimjhim Gour’s team served as the brains of Narendra Modi’s Bharatiya Janata Party, or BJP. The party’s senior leadership had entrusted Gour with mobilizing 12.5 million female voters across India, and her team spent their days crunching historical polling trends, using data to pinpoint critical constituencies, browsing WhatsApp for real-time on-ground updates, and shaping electoral strategies to usher in BJP for a third consecutive term.

Gour’s team was successful: Modi was sworn in as the Prime Minister on June 9 after the BJP formed the government through an alliance with 293 seats. India’s general elections happen once in five years, and in 2024, a record-breaking 642 million Indians voted. Of the total voters polled, 312 million were women. This was BJP’s grand experiment: The party wanted to micro-target and mobilize female voters, and hired people like Gour to make it happen—revealing, says Amogh Dhar Sharma, author of the forthcoming book The Backstage of Democracy: India’s Election Campaigns and the People Who Manage Them, “the hidden power of a new technocratic elite that has become critical for parties and politicians to fight elections and win votes in India.”

“In most places [in India], electorates who are registered but not voting are always women,” says Gour, who previously worked as a media strategist at Indian Political Action Committee, the legendary firm widely recognised for propelling Modi to victory in 2014. Dressed in an off-white salwar kameez, with a big pair of round glasses keeping her hair off her face, Gour is suave and confident, and fluently switches between English and Hindi. “That’s when it struck me that if we have to mobilize someone, it has to be women; they make up 50% of the electorate but still haven’t been tapped into completely in a systematic approach.”

Over the past decade, the Indian electioneering landscape has been overhauled by the advent of social media, data-driven insights, and political consultants. “I think the 2024 Indian general election confirms … the inordinate role of campaign professionals in Indian elections,” says Sharma. From call centers being used for “screening” party supporters, to WhatsApp for real-time updates, and a specialized app for reporting and documenting meetings, each tool served a unique purpose in this BJP campaign. “The speed at which these technologies are being embraced by parties and the growing emphasis on them is certainly unique,” says Sharma.

The BJP’s use of technology and social platforms has evolved as politics has, as they have gone from being niche tools to essential infrastructure. The BJP emerged as the highest spender on political ads on Meta platforms this election. If the 2019 election was characterized as the “WhatsApp Election” because of the excessive use of the messaging platform, the 2024 campaign was the “YouTube Election.” It marked an unprecedented use of YouTube influencers by BJP that featured softball questions with political candidates and paid promotions. While rival parties worked to catch up, the BJP still leads the pack with dedicated cyber troops for year-round content creation—and not just during elections.

And the BJP’s decision to hire a dedicated consultant to woo women votes seems like the next step in this broader evolution of using tech.

Historically, women voters lean towards progressive parties. But over the past decade, under Modi’s rule—characterized by what critics describe as creeping authoritarianism due to attacks on civil society, religious polarization, and cracking down on dissent—there has been a noticeable shift, with both the 2014 and 2019 elections recording higher female participation and increased support for the BJP amongst female voters. The BJP had been launching female-friendly welfare schemes including subsidized cooking gas cylinders and maternity leaves, for greater equality. As a result, in 2019, women’s poll participation exceeded men’s for the first time. This time it was about going a step ahead to remind a specific cohort of targeted women about Modi’s policies and nudge them to go out to vote.

Gour’s get-out-the-vote effort, which used a potpourri of apps, data analysts, and personal outreach by party workers, thus represented a convergence of two trends in an attempt to consolidate a women’s vote newly open to the BJP.

For Modi to return to power, BJP had to win 272 of the 534 parliamentary seats. Gour’s young team was focused on 235 seats, which they identified as “critical seats”—areas where the BJP has either won or lost by less than 10% margin of votes in the past. The goal was to identify women self-help groups, or SHGs, in those 235 critical voting areas, and then use BJP’s party workers, or karyakartas, to meet, motivate, and mobilize female voters.

India’s rural SHGs are collectives of 10 or more women who pool their money and support each other through savings; nearly 100 million women are part of SHGs. And women involved with SHGs are already more politically active.

“Often the hardest problem for political parties who want to engage with women and get women to participate in public life is to figure out how to get these women to participate in a political cause,” says Anirvan Chowdhury, a postdoctoral fellow at Harvard University who studies the BJP’s attempts to target female voters. “And in a context where politics is often seen as unsuitable for women, reframing politics as seva [selfless service] or using existing institutional frameworks like the SHG structure helps solve that problem.” Because of this sustained effort, there has been a pro-BJP tilt in women’s political preference in many northern states which have a strong history of support for Modi’s BJP, research shows.

For Gour’s Sapiens Research team, the challenge wasn’t merely to locate these self-help groups but to identify potential BJP supporters within these groups—a task that requires data analysis. Ujjawal Agrawal, the program manager at Sapiens Research, spearheaded the initiative of meticulously mapping voter and demographic information to phone numbers of women in “critical” SHGs. Agrawal then mustered the BJP’s in-house network of 20,000 call center operators—run by another Indian Political Action Committee alumnus Diggaj Mogra—to identify BJP sympathizers within the large SHG cohort.

The call centers did so by asking a few pointed questions. One key question was whether the woman would help mobilize 10 other women for the BJP. If she responded positively, she was deemed a supporter. If the SHG member’s response was no, then she would be categorized as a swing voter or non-supporter. For instance, in West Bengal, Agrawal said, 10% of women who were part of the SHG refused to mobilize voters for the BJP. (Interestingly, this approach bears some broad similarities to the Donald Trump campaign’s strategy for this year’s US election.)

Soni Bam is the sort of SHG mobilizer Gour’s team was looking for. She is from the Leparada district in the northeastern state of Arunachal Pradesh and her eight-member group, called Hiri Molo, is dedicated to making women independent by finding ways to earn and save. But since October 2023, she has been involved in the BJP’s election-related work: going door-to-door explaining women about the elections, and advocating BJP schemes that will help women. She also asks women to attend meetings organized by the BJP workers.

Gour’s team used the 20,000 callers from the BJP’s call center to do 300,000 “screening” calls a day to create the final target list. “We are the brain and call centers are basically your eyes [of political campaigns],” says Gour.

It has become commonplace in India for political parties to set up call centers in the weeks leading up to polling, says Sharma. “These call centers can provide a range of functions—encouraging citizens to update their voter ID card, reminding them of the party’s manifesto promises, gauging their intention to vote, and even soliciting their feedback on the ticket distribution or chief minister nomination process.” But what’s unique, says Sharma, about the BJP is the massive investment in an in-house network of 20,000 call center operations across 350 locations. No other party has a comparable infrastructure for electioneering.

BJP’s central leadership monitored the SHG meetings organized by party workers through the revolutionary SARAL app, which stands for Sangathan Reporting and Analysis. (Sangathan in Hindi means “organization.”) It’s the BJP’s “digital handheld office.” Nearly 4 million BJP party workers use the app monthly, where they can upload party activities and share images of events, and details of people they meet during campaigns. In the months leading up to elections, the BJP ran a campaign on the app called “Shakti Chaupal” to mobilize female voters. It was overseen by Gour’s team.

The tech-savvy team of data analysts at Sapiens’ office in Delhi would then aggregate the trends, and submit weekly or monthly reports on the extent of voter mobilization to party leaders. “If they send us those two photos on a WhatsApp number, it will be difficult for us to monitor,” Agrawal said. “We get clear, systematic data from SARAL.” In the three months leading up to May, an estimated 5000 meetings were conducted, and 5877 party workers helped Sapiens team in mobilization.

In late April, during the first phase of the election, where nearly one-fifth of all parliamentary seats were going to polls, witnessed poor voter turnout. The dip in voter turnout compared to elections in 2019, gripped Gour and the BJP with panic. Early doubts over BJP’s decisive victory surfaced online. Soon, the BJP machinery redoubled outreach activity and notched up demands on state-incharges to address voter apathy.

One crucial battlefield for the BJP was the Kendrapara constituency in the eastern state of Odisha, which has been ruled by the Biju Janata Dal, or BJD, for two decades. Gour’s team was responsible for mobilizing the SHGs in the area. When it came time to vote, Gour’s war room sprang into action. Her team began calling party workers every few hours for updates on the SHGs voting. After that, a round of bot calls were made to the SHG women, since the human call centers were at capacity. At the end of the day, an automated call went out to SHG women, asking if they mobilized, who they mobilized, and if they could share pictures and data.

This process was repeated in constituencies across the country, to great effect: By the end of the election, Gour says, they personally mobilized 12 million women voters.

Despite Gour’s best efforts, though—and positive feedback they received on WhatsApp, SARAL, and call centers—the BJP suffered huge losses in their Hindi-speaking heartland states such as Uttar Pradesh and Rajasthan. From being the single largest party with 303 seats in 2019, Modi’s BJP was cut down to size with 240 seats, and formed the government by entering into a power-sharing agreement with smaller regional parties.

Consultants like Gour continue to claim the election as a win, with a caveat that while their work contributed to the vote share of the candidates, they were “not the only factor.” Other experts tell WIRED that there were likely additional reasons women came out to vote during this cycle, such as religious polarization and welfare programs such as free food or cash handouts. The ultimate lesson may be about the enduring power of traditional methods.

“No Indian politician,” says Sharma, “can as yet dispense with holding public rallies, road shows, or door-to-door canvassing, which create momentum both for ordinary voters and for party workers themselves.”

[alanshemper]

19 April 2024

AI chipmaker Nvidia (NVDA) saw its shares dive on Friday after key hardware partner Super Micro Computer (SMCI) announced its next earnings date without giving preliminary results. Nvidia stock fell in tandem along with other highflying AI stocks.

On the stock market today, Nvidia stock sank 10% to close at 762.

The drop came after data-center hardware specialist Super Micro revealed that it will release its fiscal third-quarter results on April 30. But unlike recent quarters, it didn't update its sales and earnings guidance.

[longlistshort]

Today’s throwback is to Jenson Leonard’s solo exhibition Workflow, at Wood Street Galleries in Pittsburgh, from the beginning of February.

From the gallery about the work-

Workflow, the first institutional solo exhibition of artist Jenson Leonard, centers on a titular film that explores the velocity and momentum of Blackness as it relates to the philosophical concept of acceleration—the notion that the only way out of capitalism is through its intensification.

In Workflow, a spectral Michael Jackson Halloween mask recites a surrealistic quarterly earnings reports. Building on a 2017 essay by artist Aria Dean titled “Notes on Blacceleration,” the short film centers on the ways in which the Black subject grapples with its commodified status within the labor market despite—or, resultant of—its own history as a commodity, stemming back to the Trans-Atlantic slave trade. Completed during Leonard’s residency at Pioneer Works in 2021, the video utilizes uncanny humor as a mechanism to expose the shared grammars inherent in Afro-pessimism and speculative finance.

Within the exhibition, the film repeats simultaneously across two grids of computer monitors situated on ergonomic desks that flank the gallery, mimicking the workstations that can be found ubiquitously across stock trading floors and financial institutions. Sculptures modeled after computer keyboards and mouses are displayed on the desks, each rendered inoperable by concentric riffs that symbolize the erratic transformations caused by the flows of capital. The appearance of Jackson represents a transmogrification of its own; whereas many have aligned the controversial pop icon’s bleached skin and surgical procedures with Black self-hatred, Leonard positions his bodily modifications as a radical rupture from racial paradigms of being.

In Leonard’s own words, “Workflow is defined as the sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion. My film seeks to disabuse notions of completion, whether it be completion of the human, the nation state, or civil society. As Dean notes, Blackness is ‘always already accelerationist’ via its incongruence with Western humanism, a wrench thrown into the locomotive gears of ‘capital and subjecthood.’ Her essay prompts us to look toward the way that the Black has been historically constructed outside of the human, as coterminous with the slave. Slavery therefore represents a kind of proto-automation, a mass forced coercion of labor, and the Blacks’ transition from object to subject calls for a reappraisal of accelerationist ideas about the (non)human entity and its revolutionary potential.”

The artist continues, “There is something about going to work—the repetition of it—that gets inscribed at an epigenetic level, as an everyday, embodied violence. From there, I thought about the panoptic workplace (open air plan, transparent yet closely surveilled, management that does not have to be in the room to be monitoring you), the fetish of efficiency (ergonomic mouse and keyboards so you can work longer), biometric data of a labor force (fingerprint and facial scans to help reduce repeat processing tasks). All of these methods to maximize profits and production can be traced back to methods worked out and perfected in the cotton and sugar cane fields hundreds of years prior.”

The text from the video was included on one of the gallery walls (image above) but I’ve included it below as well as it is definitely worth reading.

“Looking out across the macro- Panoptic eyes are everywhere. Predictive models rendered bilious, You are scalable, You contain platitudes. Clean and renewable, black from the waste management down. These are micro-credentials too big to fail. Angel investors watch over you, guide you through your webinar. You are green with infrastructure. A Nick Land acknowledgment. A multiprocession of the tiniest micropixels in all of the Anglosphere. Plan your obsolescence. Chitin’ circuitry courses through you. Wayward modulation thrumming, throbbing like an old techno spiritual. A Self driving mythology Keloid optimized. Upload speeds faster than Drapetomania. A contactless, decentralized, hands free accumulation. The base salary determines the superstructure of your beast of burden of proof of concept. Perfection is the enemy of egress. Pay the heap of flesh no mind, live in the nanosecond. Fake it till you’re skeuomorphic. You’re more than the sum of your outsourced manufacturing components. Know your neural net worth. Walk with your overhead held high. There’s never been more exciting growth in the excrement sector! It is easier to imagine the end of the world than to unsubscribe from my Onlyfans. Rather, If you can’t handle me at my Linkedin you don’t deserve me at my locked in chastity. Will you risk it all to manage my assets? Are you willing to do my taxes from the back? Tax to mouth? From the overton window, to the overton wall, to the overton sweat drop down my overton balls. Going, going… Zong.”

[electronalytics]

Micro Mobile Data Center Market Geographical Expansion & Analysis Growth Development, Status, Recorded during 2017 to 2032

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➊ Major trends and growth projections by region and country ➋ Key winning strategies followed by the competitors ➌ Who are the key competitors in this industry? ➍ What shall be the potential of this industry over the forecast tenure? ➎ What are the factors propelling the demand for the Micro Mobile Data Center? ➏ What are the opportunities that shall aid in significant proliferation of the market growth? ➐ What are the regional and country wise regulations that shall either hamper or boost the demand for Micro Mobile Data Center? ➑ How has the covid-19 impacted the growth of the market? ➒ Has the supply chain disruption caused changes in the entire value chain? Customization of the Report:

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