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kokantech · 6 months

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Konkan Technology: Your Reliable Associate for Search Engine Optimization (SEO) Solutions

Are you seeking to amplify your digital footprint and allure a larger volume of organic traffic to your online platform? Search no further than Konkan Technology! As a premier purveyor of digital marketing remedies, Konkan Tech specialises in Search Engine Optimization (SEO) solutions tailored precisely to cater to the distinct requirements of enterprises akin to yours in Digital Marketing Courses.

What Sets Konkan Technology Apart in SEO?

At Konkan Technology, we recognize the inherent diversity among Digital Marketing Courses. Hence, we adopt a bespoke approach to SEO, ensuring that our methodologies are in perfect synchronisation with your precise objectives and target demographic. Whether you operate a modest local enterprise or a sprawling multinational conglomerate, our adept team possesses the acumen and resources requisite to propel your digital triumphs.

Our Modus Operandi in SEO

Our cohort of seasoned SEO mavens embarks on an exhaustive evaluation of your digital realm to pinpoint avenues for enhancement. Subsequently, we architect a tailor-made SEO blueprint meticulously designed to augment your digital footprint across search engine result pages (SERPs) and entice a greater influx of organic visitors.

Pivotal SEO Solutions Delivered by Konkan Tech

Cognizant Keyword Exploration: We delve deep into keyword exploration to discern the vernacular employed by your target demographic. By homing in on pertinent keywords, we endeavour to elevate your online visibility and magnetise a more germane audience to your platform.

On-Site Refinement: Our team undertakes the fine-tuning of various on-site elements of your web portal, encompassing meta tags, headings, and content, with the aim of enhancing its relevance and discoverability by search engines.

Off-Site Enhancement: We institute methodologies to foster the establishment of top-tier backlinks from esteemed online entities, thereby augmenting the authority and credibility of your website in the discerning eyes of search engine algorithms.

Content Curation: Our cadre crafts top-notch, SEO-friendly content calibrated to resonate with your target demographic, thereby fostering an uptick in your website's prominence within search results.

Localised SEO: For enterprises targeting a localised audience, we orchestrate the optimization of your digital footprint for localised search queries, thereby enhancing visibility within regional search results and drawing in more patrons to your brick-and-mortar establishments.

Technological SEO: We fine-tune the technical underpinnings of your online platform, encompassing aspects such as site swiftness, mobile responsiveness, and website architecture, with the objective of enhancing its crawlability and indexability by search engine crawlers.

The Merits of Entrusting Your SEO Endeavours to Konkan Tech

Tailor-Made Methodologies: We fashion our SEO strategies with a laser focus on accommodating the idiosyncratic requisites of your enterprise, thereby ensuring maximal efficacy and efficacy.

Veteran Professionals: Our squad of SEO virtuosos boasts a wealth of experience in facilitating the digital triumphs of enterprises akin to yours.

Transparency in Reporting: We furnish periodic reports and updates on the trajectory of your SEO initiatives, affording you the means to monitor outcomes and ascertain returns on investment.

Embark on Your SEO Odyssey with Konkan Tech Today!

Do not allow your contenders to commandeer the limelight in the digital arena. Forge an alliance with Konkan Tech and elevate your online presence to unprecedented echelons with our comprehensive suite of SEO services. Reach out to us today to glean further insights and avail yourself of a complimentary consultation!

#digital marketing #technology #seo services

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alliancetechindore · 4 years

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How to Promote a Product Using Digital Marketing Methods

You have a product and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it? How to promote a product when there are thousands of competitors out there?

Merely having a great product is not enough. People need to know about it. The only way people are going to know about it is if you market it to them.

So what’s the plan?

You have to choose the best and efficient platforms available on how to promote a product your product.

And that’s where digital marketing comes in.

Digital marketing can be any form of marketing that uses electronic devices or the Internet or other techniques. It’s a proven method. Some might even say it’s a foolproof way to market one’s product.

Don’t believe us?

Here are the facts:

Research shows that constant Internet use among adults is still on the rise – about 5 percent in the last three years. Increased online presence means increased online shopping and buying. Offline marketing is being left behind, way behind.

Your key to success is to choose the right digital marketing method on how to promote a product the right way. Below we’ve listed some of the top most effective ways you can choose from to learn how to promote a product.

Effective Ways on How to Promote a Product Online

#1 Facebook Ads

Are you thinking about using Facebook ads? You should be!

Let’s look at the facts:

• Approx 3 billion people all over the world use social media, and half of them use Facebook.

• Facebook has 2.23 billion monthly active users and 1.47 billion daily active users.

• Around 79% of people using Facebook.

• Around 74 percent of people use Facebook for professional reasons like a business and for earning purpose.

So introduce your product in front of them with Facebook ads!

Now you can see why Facebook is a great place to sell almost any type of product as long as it’s legal and doesn’t go against Facebook’s advertising policies.

Some of the products that get the most number of clicks on Facebook are the following:

• Tech

• Apparel

• Retail

• Fitness

• Health

• Beauty

There are a couple of important things to keep in mind when setting up your Facebook ads campaign. One is to set clear goals for your campaign by thinking of the reasons why you’re running the ad in the first place. The other is to define what your objectives are.

#2 Google Ads

Google Ads is another great platform to use when learning how to promote a product.

After all, Google Ads has become Google’s main source of revenue. That’s certainly saying something about how effective it is.

Google Ads is a type of pay-per-click (PPC) ad in which the advertiser pays the ad publisher each time a new lead clicks on the ad.

What're your profits for using this particular digital marketing method?

Look at the facts:

• Google Ads is going to help your business appear on the coveted first page of search engine results.

• About 64.6% of people click on Google ads any time they’re looking to buy something online.

• Google Ads is picked by 4 out of 5 businesses that engage in PPC campaigns. This is directly tied to Google’s popularity.

• Brand awareness can get a boost of up to 46% by using google ads.

• Google Ads will double your investment if you choose to advertise on this platform.

• Google Ads is actually faster than SEO because you can start getting impressions and clicks right away.

• Google Ads complements the other marketing efforts that you have going. An example of this is remarketing, which targets those who have shown interest.

#3 Search Engine Optimization (SEO)

Search engine optimization (SEO) organic process to promote our business.

If you do SEO right, then your website is likely to end up on the first search engine results page (SERP).

SEO has become quite important to a successful digital marketing campaign. This is all because of how SEO itself and its paradigm have evolved and shifted over the years.

Therefore, a sound SEO strategy is called for. Here are some of the points that you need to look into when setting up a solid SEO strategy:

• Use Google Analytics to help identify your target market.

• Consider more search engine options.

• Be more mobile-friendly.

• Create top-quality content that is relevant and consistent.

• Your website should be user-friendly and should have clear navigation.

• Build quality and relevant links to get a high number of quality traffic.

• Set up a social media platform that is both comprehensive and constantly updated.

• Fix relevant keywords to help correspond with your ROI.

Always keep in mind that SEO is an ongoing process. You can never rest for too long even if you are currently successful. Everything is constantly changing and evolving, from the search engines to the customers and their behaviors as consumers.

#4 Email Marketing

Email marketing is one of the most effective digital marketing methods, yet it’s also one of the simplest. As one of the methods that help you learn how to promote a product the right way, you can’t go wrong with it. Email marketing messages have resulted in 66% of consumers making a purchase.

No one can discount such a high figure!

Here are a few tips for you if you want to utilize email marketing as part of your strategy:

Personalize the email by adding the name of the recipient.

Subject lines that are over 70 characters in length should be included.

Timing is everything. The best time to send your emails is on weekends or at night.

Make sure to do A/B testing so that customer engagement rates will increase.

When thinking of how to promote a product using email marketing, consider the use of newsletters. Sending a newsletter via email is a great way to reach out to both existing and potential customers. You get to send the latest information and development of your product. You can also share relevant news and even photos that might interest them.

And to stir up some excitement among your customers, you can also, use email marketing to

send exclusive offers,

exclusive discounts, and

promotional deals.

#5 Content Marketing

Content is king.

You hear that all the time. It’s a cliché, but it still holds true, and that’s what’s important.

Content marketing is a major pillar of the methods used in learning how to promote a product. As much as 70% of consumers learn about products through the content medium.

When you consider that figure when compared to traditional advertising, then you need to take notice. Most people will only pay for something that they know about or understand.

You will use content to educate and inform them about your product. And you have plenty of options too!

Below are some of the types of content that you can create and use to boost your digital marketing campaign:

Ad content

Blog posts

Case studies

E-books

Images

Infographics

Podcasts

Social media posts

Testimonials

Videos

Website Pages

White Papers

One more tip: If you have a successful content marketing piece that you used in a particular digital marketing method or medium, don’t discard or forget about it. Simply re-purpose it by using it across all your other digital marketing campaigns. If you feel that you need to reformat it, then by all means do so.

#6 Social Media Posting

Facebook obviously has its own place at the start of this section. It has to, given just how big and influential it is among the social media platforms.

But social media is so much more than just Facebook and you need to take advantage of that. Social media users are growing by the day and are already at 2.6 billion according to Statistic. With that kind of number, it only makes sense to explore what else it has to offer.

The first thing that you can do on social media is simple enough. If you have a new product that you want people to know about, create a post about it. Talk about the features of your new product, how it can help people or make their lives better. In short, make them excited about it.

Another thing you can do is to create a great hashtag. What we mean by this is that your hashtag should be unique and stands out from the rest. People, or to be more exact, potential customers, will be able to find information that is related to your product using the hashtag. Fuel the excitement further by adding some behind the scenes content about your product. This can be photos, posts, or videos showing some interesting stuff that you did not initially show to the public.

Social media ads are pushed by your advertising dollars so that thousands of more people see them than they would a regular, organic post. Different social media campaigns optimize for different purposes as well, so you can create campaigns focused specifically around website traffic and sales!

Whether you use social media organically or you use social media advertising, you can leverage both methods when learning how to promote a product.

#7 Website Design

Last but not the least on this list of how to promote a product is to make use of your website design.

Here’s a revelation for you if you don’t already know it: your website is your best marketing tool.

There are really few better ways that you market your product to the public. There are so many ways to do this but let’s talk about the two most important ones.

First, engage people with your visuals. Use visual content, a lot of it. These can include infographics, photos, and again, videos.

Second, make sure your website visitors experience easy navigation. Your visitors came to your site to meet a specific need and they want it to be met right away.

If it takes them to long to do what they came for, then they’re likely to click away and exit your site. Worst case scenario is that they never come back to visit.

Conclusion

There are many methods that you can use when exploring how to promote a product.

Using digital marketing offers not one but several methods that can lead to what you want. And that is for people to be aware of your product and then purchase it.

Just remember that all these strategies and campaigns continue to evolve and change just as your audience evolves and changes.

Digital marketing is become now most important entity if you want to promote your business online and Alliance Tech gives you the best digital marketing services in all these segments.

#Search engine optimization digital marketing services Alliance Tech

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samusa0-blog · 4 years

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Digital Marketing Strategies for Professional Services

Marketing campaigns including digital platforms such as the internet and mobile apps can be daunting. After all, who has got the time in the tech world to consider the latest? To most marketers, words such as cloud storage or social interaction are as exotic as marketing strategy is for a tech whiz. Yet I'm here to ensure you’re not going to let technology rule the roost. Get information about latest things in marketing like about Best Webinar Software.

SEO is King

To that the web traffic, Search Engine Optimization is key. Search engines control over 85 per cent of the traffic leading to websites. If someone looks on a search engine for a specific keyword or key term, most people never click past the third page of web pages. Furthermore, most people select from the first five websites listed on the search results. Use Semrush Site Audit Tool to improve your exposure and get your target on search engines into the top 10 pages.

Social Media Ranking

There are over 500 million Facebook users, and over 1.5 million companies have active Facebook accounts. The Twitter-verse has over 156 million users worldwide, and 31 percent follow an online brand. YouTube is second only to Google, which is the world's largest search engine. Bring these megaliths on social media to work for you, and include social media in your digital marketing strategy. Use these media outlets to create, decide and develop your customer base. Between the best? Many of the benefits you'll get from social media are free to download.

Web content

Although adding new web content is one of the best ways to get traffic to your website, you may not think that your old content has enough power to remain to. Nevertheless, the digital web content repositories provide social advantages by delivering information to future customers. Nevertheless, no one wants to go to a website that's as empty as the cupboard of Mother Hubbard. Give your audience something meaningful, and keep content on your web sites, both new and old.

It is the year that you’re going to go hog crazy looking on-the-go. The use of mobile devices, including tablets and smartphones is projected to increase by 180 percent. Web searchers rely on smartphones to scan the Internet when they are on the way to work or play and during breaks in the job. Tablets run the show as users search while unwinding in the evenings and in bedroom about Marketer Magic Pricing.

Small companies and technical providers should team up with digital marketers alike. You will spend less time dealing with problems like SEO, mobile websites and social media by taking advantage of the skills set of digital marketing providers. Reflect on what you know best, and leave the pros for the digital marketing.

Agree with Covenants

Unless you want to win the war of acquiring, sustaining and through your base of viewers, you'll need to use some militaristic strategy. Team up with others and create digital alliances, especially when you're a small business. You'll be able to grow at an unprecedented rate by developing your online network and helping others.

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unixcommerce · 4 years

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In the Headlines: Keeping Your Small Business Healthy Despite COVID-19

The coronavirus pandemic is now an accepted part of our lives. For small business owners, it means adapting to the new conditions while running their companies. And this is what this week’s roundup examines.

Whether it is public or private organizations, they are looking for solutions to deal with the pandemic. It starts by being able to deal with the anxiety and stress COVID-19 is causing.

Adjusting to the current state of affairs as the new normal until things get better is one way to deal with the mental stress. Another way is to find mental health resources and take advantage of the solutions available to you.

Do you know “How to Talk to Your Employees About Coronavirus?” This is a timely question another of the articles in the roundup asks. As a business owner talking to your employees about the coronavirus openly and honestly is a great way to deal with the challenges it presents. By addressing everything from the health issues to benefits enrollment and employment, you can put to rest any anxiety they are feeling.

The rest of the roundup includes articles on guides to the CARES Act’s Payroll Protection Program (PPP) loans, using social media during the pandemic, how to keep your business running and more.

Employment

How to Lower Anxiety and Stress for You, Employees During Pandemic

Calling what the coronavirus has done to our way of life a disruption is a gross understatement. For small business owners who feel responsible for their own families as well as those of their employees, the anxiety and stress they feel are palpable. Add the quarantine taking place across the country to the mix, and both those and other mental issues can get worse.

How to Let Good Employees Go with Compassion

Letting good employees go is always difficult for small business owners. There can be a number of reasons, not just economic. Deb Boelkes is the author of Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring. She’s an entrepreneur whose background includes over 25 years in Fortune 150 high-tech firms.

How to Talk to Your Employees About Coronavirus

Nearly every small business has been impacted in some way by the coronavirus pandemic. And many of their employees are seeing the effects as well. Communicating with employees throughout this uncertain time is essential. But small business owners who have never had to navigate a situation like this before may be left wondering what to say.

Handmade Business

Etsy Launches #StandWithSmall Campaign to Help Sellers Through Coronavirus Pandemic

The launch of ‘StaEtsy’s nd With Small’ campaign is addressing a segment responsible for 44% of the economic activity in the U.S., small businesses. The campaign is supporting 2.7 million sellers on Etsy, as the coronavirus makes its way across the country and the world.

Small Business News

Your Guide to the Economic Injury Disaster Loan

Media headlines hint trouble with relief monies promised to small businesses. Those funds seem to be quickly running dry. But entrepreneurs hope to see lawmakers approve $250 million in additional support. The money funds the CARES Act’s Payroll Protection Program (PPP).

Only 30% of Small Businesses Have an SEO Strategy

It is 2020, and the fact that only 30% of small businesses have a search engine optimization (SEO) strategy is somewhat troubling. Why, because SEO optimization is key to making your digital presence relevant to your audience. The data on the latest SEO strategy trends comes from a new report from The Manifest titled, “Top 5 SEO Strategies for Small Business in 2020.

Small Business Owners Vent Frustrations Over COVID-19 Stimulus Red Tape

The Main Street Alliance hosted a press call and Q&A for small business owners on COVID-19 grants and loans programs recently. Small business panelists shared their frustration about the difficulties they had navigating through the bureaucracy. The Economic Injury Disaster Loan (EIDL) and Paycheck Protection Program (PPP) are included in the CARES Act.

Kabbage and Facebook Partner on Simple Way for Businesses to Offer Gift Certificates Online

When you significantly limit the movement of people, commerce becomes that much harder. The new partnership between Kabbage and Facebook wants to give a boost to this commerce by helping local small businesses generate more revenue during the COVID-19 crisis.

78% of Marketers Want to Work with Micro-Influencers

78% of marketers say they want to work with micro-influencers in 2020. This was a key finding of Linqia’s fourth annual State of Influencer Marketing Report. 2020 State of Influencer Marketing Report The report confirmed that influencer marketing is a continuing marketing trend, with 40% of marketers saying they are running six or more influencer marketing campaigns.

35% of Customers Will Pay by Text Message but Only 4% of Small Businesses Offer Option

Customers are increasingly adopting the SMS payment method. So if you want to delight your customers, you should start accepting payments by text messages. According to the latest study from Weave, 35% of customers want to pay by text messages. However, only 4% of small businesses are having this payment option. Small businesses strive to improve customer relationships.

Mark Cuban Talks COVID-19 and the American 2.0 Reset

LinkedIn Editor in Chief Daniel Roth hosted a live one on one with Mark Cuban recently. They talked about Mark’s thoughts about COVID-19. They also discussed the effects on small businesses. These companies feel the impact of the crisis right now. And that impact continues going forward. Cuban answered a variety of questions from business owners and others.

FAQ: Paycheck Protection Program (PPP) Loans for Small Businesses

Are you located in the United States? Do you own a small business or are you self-employed, a freelancer, or independent contractor? If so, pay close attention to the Paycheck Protection Program (PPP). Think of it as a unique small business forgivable loan program. It provides valuable relief during the coronavirus situation.

CorpNet Helps Businesses File for Coronavirus Relief

A company known for helping entrepreneurs incorporate is assisting them to file for federal COVID-19 relief loans. The Economic Injury Disaster Loan (EIDL) and Paycheck Protection Program (PPP) are included in the federal $2 trillion CARES Act. They are designed to help small businesses.

Social Media

How and Why to Use Social Media for Marketing During the COVID-19 Pandemic

The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. What does this mean for the billions of economic engines scattered around the world? How are businesses to sustain themselves? If these questions are haunting you, you’re not the only one. Fortunately, this problem has a solution: Social media marketing.

Startup

Where to Find Virtual Backgrounds for Your Video Calls

With so many small business owners and their employees currently working from home, many are using video chat services like Skype and Zoom to stay in touch. Many of these users may want to hide their boring or messy homes or offices when they’re on calls. So there’s an increased demand for virtual backgrounds.

How to Build a Strong Small Business Sales Team

Sometimes the best way to win over a customer is to tell them no. Sounds counterintuitive, but bear with me. One of my biggest sales pitches ever was to a large bank in Latin America. There was a huge investment on the line, so it was nerve-wracking when my team kept saying no to a lot of the bank’s requests.

Senator Marco Rubio Discusses Paycheck Protection Program for Small Business

With so many small businesses closed, one of major lifelines that company owners are counting on during the coronavirus pandemic is the $349B forgivable loans that the Federal government approved in the form of the Paycheck Protection Program (PPP).

Are You a Small Business Owner by Accident?

Many entrepreneurs become small business owners by accident. I never wanted to have my own company. When I graduated from college, I wanted to be president of IBM. But then I got tired of my boss. He kept promoting incompetent people over me. As a result, I struck out on my own. But I failed to understand the kind of journey I was really starting.

How to Navigate Business Uncertainty and Keep Your Business Running

Businesses are currently in the thick of navigating changes related to COVID-19. Making the right adjustments can be tricky, but there are plenty of lessons you can learn from members of the online small business community. Get those tips and others for keeping your business going below. Find the Coronavirus Relief Your Business Needs So many small businesses have been impacted by COVID-19.

Image: Depositphotos.com

This article, “In the Headlines: Keeping Your Small Business Healthy Despite COVID-19” was first published on Small Business Trends

https://smallbiztrends.com/

The post In the Headlines: Keeping Your Small Business Healthy Despite COVID-19 appeared first on Unix Commerce.

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businessreviewguidenow · 4 years

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In the Headlines: Keeping Your Small Business Healthy Despite COVID-19

Whether it is public or private organizations, they are looking for solutions to deal with the pandemic. It starts by being able to deal with the anxiety and stress COVID-19 is causing.

The rest of the roundup includes articles on guides to the CARES Act’s Payroll Protection Program (PPP) loans, using social media during the pandemic, how to keep your business running and more.

Employment

How to Lower Anxiety and Stress for You, Employees During Pandemic

How to Let Good Employees Go with Compassion

How to Talk to Your Employees About Coronavirus

Handmade Business

Etsy Launches #StandWithSmall Campaign to Help Sellers Through Coronavirus Pandemic

Small Business News

Your Guide to the Economic Injury Disaster Loan

Only 30% of Small Businesses Have an SEO Strategy

Small Business Owners Vent Frustrations Over COVID-19 Stimulus Red Tape

Kabbage and Facebook Partner on Simple Way for Businesses to Offer Gift Certificates Online

78% of Marketers Want to Work with Micro-Influencers

35% of Customers Will Pay by Text Message but Only 4% of Small Businesses Offer Option

Mark Cuban Talks COVID-19 and the American 2.0 Reset

FAQ: Paycheck Protection Program (PPP) Loans for Small Businesses

CorpNet Helps Businesses File for Coronavirus Relief

Social Media

How and Why to Use Social Media for Marketing During the COVID-19 Pandemic

Startup

Where to Find Virtual Backgrounds for Your Video Calls

How to Build a Strong Small Business Sales Team

Senator Marco Rubio Discusses Paycheck Protection Program for Small Business

Are You a Small Business Owner by Accident?

How to Navigate Business Uncertainty and Keep Your Business Running

Image: Depositphotos.com

This article, “In the Headlines: Keeping Your Small Business Healthy Despite COVID-19” was first published on Small Business Trends

source https://smallbiztrends.com/2020/04/in-the-headlines-keeping-your-small-business-healthy-despite-covid-19.html

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#shoplocal #businessreview

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samuelpboswell · 5 years

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Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

B2B buyers consume an average of 13 content pieces before deciding on a vendor B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a number of additional insights of interest to digital marketers. Marketing Land

youtube

B2B Firms Are Failing To Integrate Sales, Marketing And Customer Success Teams: Study Revenue growth is a top challenge for B2B brands, and some 84 percent of B2B sales and marketing professionals say that revenue responsibility rests with both sales and marketing, however 37 percent say the two functions aren't optimally aligned — some of the findings in new survey data from Leandata and Sales Hacker. MediaPost Content Analysis App BuzzSumo Adds YouTube Insights BuzzSumo's array of content data tools recently expanded with an addition that brings YouTube content discovery, performance data, and YouTube influencer information to the platform, with its new YouTube Analyzer feature, the firm announced. Social Media Today The State of B2B Account-Based Marketing Account-based marketing (ABM) has driven success for B2B marketers, and some 92 percent plan to ramp up the scale of their ABM campaigns during the coming year, some of the many findings of interest to B2B marketers in a recently-released report from the Information Technology Services Marketing Association (ITSMA) and the ABM Leadership Alliance. MarketingProfs 70% of Customers Believe In-App Chat Helps to Simplify Customer Experience, Reveals UJET Report Offering in-app chat features helps customer experience according to 70 percent of consumers in recently-released survey data, with the majority also wanting the ability to upload images and screen-shots to help explain their needs, the survey noted. MarTech Advisor FTC votes to review influencer marketing rules & penalties The U.S. Federal Trade Commission will reexamine its recommendations, rules, and penalties relating to influencer marketing in its non-binding Endorsement Guides. The FTC said it will also look at how influencer marketing affects and is understood by children. TechCrunch How Email Responsiveness Builds Trust [Infographic] Despite or perhaps because of its long digital history, U.S. consumer email use still sits around 90 percent, with people aged 24-44 using it most at 93 percent, while 33 percent of Gen X and Baby Boomers expect an email response in less than one hour — some of numerous statistics of interest to marketers in newly-released infographic data. Social Media Today California AG Publishes Updated CCPA Regs With Far More Clarity Than The First Draft With implementation and compliance of the California Consumer Privacy Act (CCPA) still far from universal, the California attorney general's office recently released a new regulations draft document and has solicited feedback from marketers and others through February 25, 2020. AdExchanger How brands are using Apple, Google, Facebook and texting to chat up consumers Care is key for brands using direct messaging to connect with consumers, and AdAge looks at how Google, Apple and other large brands are skipping the need for custom apps and turning instead to direct messaging and mobile marketing. AdAge 10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic] LinkedIn (client) has an average user session length of over six minutes, with 52 percent of buyers listing the Microsoft-owned platform as the most influential channel during the research process — some of the information contained in a recent infographic. Social Media Today Instagram overtakes Facebook in audience of top 50 brands, study says Instagram advertising spending overtook that of parent company Facebook when it comes to 50 top brands, according to newly-released report data, with influencer marketing also showing swift growth. Mobile Marketer Here’s How PR Pros Are Using Social Listening 67 percent of global marketing communications professionals now see influencer marketing within their scope, while some 77 percent say the same about content marketing, and 56 percent about search engine optimization (SEO), according to newly-released marcomm survey data from Talkwalker. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at the art of project management by Marketoonist Tom Fishburne — Marketoonist Check the attic! These 8 old tech items could be worth a lot of money — USA Today TOPRANK MARKETING & CLIENTS IN THE NEWS:

Lee Odden / TopRank Marketing — TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers — Brian Solis

Lee Odden — 25 Experts Share Their Tips on Winning the Hearts of Your Customers in 2020 — Nimble

Nick Nelson — What’s Trending: Organize and Focus — LinkedIn (client)

Lee Odden — How to Curate Social Media Content Like a Professional — Business 2 Community

TopRank Marketing — 30 Leading Influencer Marketing Agencies to Work With In 2020 — Influencer Marketing Hub

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below. Thanks for making time to join us, and we hope you'll return next week for a new selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages https://www.toprankblog.com/2020/02/digital-marketing-news-022120/

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ralphlayton · 5 years

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Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

youtube

Lee Odden / TopRank Marketing — TopRank References Brian Solis as an Influencer Role Model in Its New List, 5 Key Traits of the Best B2B Influencers — Brian Solis

Lee Odden — 25 Experts Share Their Tips on Winning the Hearts of Your Customers in 2020 — Nimble

Nick Nelson — What’s Trending: Organize and Focus — LinkedIn (client)

Lee Odden — How to Curate Social Media Content Like a Professional — Business 2 Community

TopRank Marketing — 30 Leading Influencer Marketing Agencies to Work With In 2020 — Influencer Marketing Hub

Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging published first on yhttps://improfitninja.blogspot.com/

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alliancetechindore · 4 years

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#Search engine optimization #digital marketing services #Alliance Tech

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fridlyckansus-blog · 5 years

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Top 10 Digital Marketing Strategies for Professional Services

Marketing strategies that involve digital mediums including the Internet and mobile devices may be intimidating. After all, who has got the time to understand the latest in the tech world? Terms like cloud storage or social engagement seem as foreign to most marketers as marketing strategy is to a computer whiz. However, I'm here to say that you shouldn't let technology rule the roost. Keep your professional outlook rosy by considering the following 10 digital marketing issues.

SEO is King

Search engine optimization (SEO) is vital for increasing your web traffic. Search engines drive more than 85 percent of the traffic that leads to websites. When someone searches for a particular keyword or key phrase via a search engine, most people never click past the third page of web pages. Furthermore, most people make their choice from the first five websites listed on the search results. Utilize SEO to increase your visibility, and make getting into the top 10 sites on search engines your goal.

Score with Social Media

There are more than 500 million Facebook users, and more than 1.5 million companies have active Facebook pages. The Twitter-verse has more than 156 million users worldwide, and 31 percent follow a brand online. YouTube is second only to Google as the largest search engine on the planet. Put these social media megaliths to work for you, and include social media in your digital marketing plan. Use these media channels for determining, establishing and building your customer base. Best of all? Most of the benefits you receive from social media are free for the taking.

Web Content

While adding new web content is one of the best ways to gain traffic on your website, you might not think your old content has enough staying power. However, digital archives of web content offers social benefits by giving potential customers information. Additionally, no one likes to go to a website that is as bare as Mother Hubbard's cupboard. Give your audience something with substance and keep your web pages full of content, both fresh and dated.

Go Mobile

This is the year that searching on-the-go will go hog wild. Searching using mobile devices, aka tablets and smartphones, is purported to increase by 180 percent. Web searchers depend on smartphones for searching the Internet while on the way to work or play and while on work breaks. Tablets run the show in the evenings and in the bedroom as users search while unwinding. An issue I've noticed with marketing strategists is their failure to take into consideration searching using these mobile devices.

Team Up!

Professional services and small firms alike should team up with digital marketers. By taking advantage of the skillset of digital marketing providers, you can spend less time struggling with issues like SEO, mobile websites and social media. Focus on what you know best, and leave the digital marketing to the professionals.

Agree with Alliances

If you want to win the battle of gaining, keeping and growing your audience base, you are going to need to employ some militaristic strategy. Team up with others and form digital alliances, especially if you are a small firm. By building your online network and supporting others, you'll be able to expand at an exponential pace.

Stand Out from the Crowd

In order to become a star in the sky of the Internet, you need to establish a differentiation point. Point out what makes your service or firm stand out from the crowd. As you build your brand by digital marketing, you need to give customers a reason to pick you over the competitors.

Ethical Emails

I strongly suggest the use of emails to network via newsletters and surveys. However, with the Internet, the rules of ethics still apply. While this can be difficult to remember when you are dealing with email messages and social media posts, ethical contact is a must. Services and firms should respect email correspondence with confidentiality and privacy. Additionally, you should not publish anything related to your customers without first gaining their consent. In doing so, you ensure that your online presence is as honest and forthright as your business. Visit

An Open Book

The Internet is a wonderful tool as it allows us to connect with people all over the globe in rapid time. Yet I cannot stress enough that what you put on the World Wide Web becomes visible by people everywhere. Keep your intellectual property close and your trade secrets closer, and keep them off of public pages. Also, think twice before hitting submit for anything including photos, articles, and comments. A recent study revealed that as much as 70% of Facebook users censor themselves before posting online. You probably do it, too, and didn't even realize it! More

Keep it Consistent

I find that getting an audience's attention is only part of the battle. You also need to find ways to sustain their attention. Better yet, you need to establish ways that will help your audience grow over time. One of the issues for professional services and small firms is how to maintain an audience. With digital marketing, social engagement and a strong social presence allow you to maintain and build your customer base. http://www.gallery-n.com/

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99771107058-blog · 5 years

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Alliance Tech: Top-Rated Digital marketing firm is Enhancing the Online Presence for its Clients.

Based in Jabalpur Madhya Pradesh, Alliance tech offers the unbeatable rates and unmatched SEO services. it has emerged as the number one SEO agency in the State of Madhya Pradesh and it has proudly introduced a wide range of SEO services to improve the online presence of its valued clients. The SEO agency offers customized marketing services to improve the Google rankings and the overall online presence of its clients. The testimonials and ratings of the company have been phenomenal and an increasing number of businesses are recommending. Search Engine Optimization plays a great role in improving the sales and revenues of any business in this modern age and picking up the right SEO expert for a business is very important for its success. Businesses not only use these SEO services by Alliance Tech to improve their rankings on search results but they also consult the experts for getting their businesses mobile optimized. Also, now more than ever businesses have to fight against fake negative reviews online. This is where Alliance tech can help because they specialize in online reputation management to put businesses in control of their online presence. Comments

#Digital Marketing Services In Jabalpur MP Internet Marketing In Jabalpur MP Online Advertising In Jabalpur MP digital marketing company in

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martechadvisor-blog · 7 years

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5 CX Lessons for Digital Marketers from the TTLH Industry

The travel, tourism, leisure, and hospitality (TTLH) industry has long been the poster child of great customer service (CS). But with its agile and strategic response to the disruption and innovation caused by digital transformation, it is also setting the benchmark for customer experience (CX) Explore how hospitality marketing has embraced the digital customer journey and what digital marketers committed to delivering the best CX - virtual or otherwise – across industries can learn from it.

From the days of dependence on Travel Agents to the DIY era we live in today, from awful hotels that charged the earth to finding a bed anywhere on earth with the likes of AirBnB, the TTLH industry has been at the forefront of change. Most of its agile responses have been realized or executed digitally. There are serious lessons for digital marketers everywhere – in any industry - about how the TTLH industry has taken CX above and beyond.

Here are 5 CX lessons for digital marketers to learn from the TTLH industry

Personalization at scale - in the virtual and real world

The Travel and Hospitality industry has taken serious efforts to deliver personalization both offline and online.

Take the case of Delta’s ‘Guest Service Tool’ that gave flight attendants passenger information to ‘bring humanity back to flying’ while maintaining privacy. The tool enables personalized service to customers and special attention to those who might need it.

Or LateRooms’ tailored gifts campaign in 2015, where they surprised guests who stayed with them with a personalized gift after their trip. The online thanks (read Tweets and FB posts) they received was well worth it.

Virgin Hotels has a similar program ‘The Know’ that customizes stays from the welcome drinks and check-in experience to allergen-free snack bar items and the wifi plan.

Takeaway for marketers: All too often, marketers are happy with one or two truly personalized touchpoints, while the rest of the CX is ordinary or even disappointing. While providing an awesome virtual CX is great, marketers should ensure the same experience all possible touch points including empowering last-mile brand reps and partners (with the data and the tech) to deliver personalization on the ground.

Data-driven marketing

Data-driven marketing is all about leveraging the power of big data to connect the dots between diverse data points in real time for better business and customer outcomes. The travel industry has taken the lead in leveraging big data to better understand the buying process and make recommendations more likely to succeed (predictive analytics). Travel, flight and hotel recommendations based on browsing history is a well-known example of this. Similarly, using data to customize the CX- where earlier, the CRM system would determine a pre-set treatment for a loyal guest, data today can power ‘contextualized’ treatment to the same guest on a business trip and on a family holiday. Everything from airline, hotel room, payment options, pricing plans and car rental choices will change dramatically based on the context.

Takeaway for marketers: Customers are not one-dimensional, and their behavior, choices and responses change based on the context. Marketing cannot be one-dimensional either. While getting the message on multiple channels is important, personalizing the message at each touchpoint based on the current situation/ context needs some kind of a customer data management engine.

Providing a service ecosystem All the players of the TTHL industry have come together to offer customers a full-service solution. This has taken many forms - either the travel aggregator sites, the review sites, the loyalty program solutions - all of them offer customers a single-window from which they can complete their research and transactions - from the flight ticket to the hotel room, car rental and whatever one may require for business or leisure travel – and even earn points or miles on it to keep them coming back for more! Technology has played a major role in making such alliances and networks possible, and the industry has embraced the opportunity optimally.

Takeaway for marketers: All other industries could be inspired from this approach to providing a stable and complete solution ecosystem. The real lesson is to acknowledge that the customer is looking for a complete solution when they travel- not just a hotel or a car but everything from the moment they leave their home until long after they have returned. It is about helping people buy conveniently. App stores (iTunes, Salesforce Appexchange etc.) are reasonably good examples of how an ecosystem of solutions can be built around a core solution to offer greater choice, convenience, and services to customers. But there is opportunity for a lot more.

4. Social media and content marketing: the hospitality industry has learnt to use not just marketing content but also user-generated content to effectively serve the customer and drive business. Travel reviews have changed the way people choose and buy travel solutions – but instead of shying away from the ‘democratization’ of travel reviews, the industry has taken the opportunity to engage with prospects and customers who leave reviews – good or bad- to offer a better CX.

Takeaway for marketers: what could have been a threat has been addressed innovatively and authentically. The fact is people – buyers - are on social media and all industries are being forced to adapt and find innovative ways to turn this avalanche into an opportunity for better CX and revenue. Leveraging unstructured data generated on social media and using technology to turn ‘the noise’ into ‘the voice’ of the customer can lead to real competitive advantage.

Innovation: VR, AR, AI, IoT and next-gen CX

Not sure about your destination choice? Worried about the quality of the hotels? Want to check out that potential destination wedding venue without having to go there?

Using AR and VR to help prospects visualize where they want to go is soon going to be table stakes in the travel industry. Thomas Cook reported a 190% increase in bookings for New York excursions after prospects tried the VR version of the trip

From AI-powered recommendation engines, proactively designing customized offers based on browsing behavior and other data, chatbots to keep the prospect engaged and served, robot concierges, bots on messenger apps that are available on call, and of course, for processing all the millions of repetitive queries and transactions quickly and tirelessly, AI has changed the economics and dynamics of the travel industry. IoT is enabling hotels and travel companies generate exponential data about usage by customers to further enhance service offerings and personalize guest experiences.

Takeaway for marketers: As customer expectations increase, the TTLH industry is leveraging new technologies to meet expectations more engagingly, efficiently and effectively. The adoption cycle for new technologies is getting shorter and the race to test and try new technologies to enable better CX is heating up. However, marketers in different industries need to find ways to use these interactive technologies in relevant ways, with a genuine enhancement in not just the CX but efficiency and productivity (saving time or cost, improving outcomes etc.) to really drive ROI in the investments (and avoid the shiny new object syndrome).

Brands from any industry can take a lesson or two from how flexible, responsively and strategically the TTLH industry has responded to the challenge posed by seamless CX in a multi-touchpoint digital world. Marketers should study how the TTLH industry has embraced technology across multiple fronts and functions - from search and selling to loyalty and convenience - instead of isolated instances of superlative CX coming from teams in silos.

The next time you check into the hotel and write a review, remember there is a lesson in there for your brand too!

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo

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unixcommerce · 4 years

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In the Headlines: Keeping Your Small Business Healthy Despite COVID-19

Whether it is public or private organizations, they are looking for solutions to deal with the pandemic. It starts by being able to deal with the anxiety and stress COVID-19 is causing.

The rest of the roundup includes articles on guides to the CARES Act’s Payroll Protection Program (PPP) loans, using social media during the pandemic, how to keep your business running and more.

Employment

How to Lower Anxiety and Stress for You, Employees During Pandemic

How to Let Good Employees Go with Compassion

How to Talk to Your Employees About Coronavirus

Handmade Business

Etsy Launches #StandWithSmall Campaign to Help Sellers Through Coronavirus Pandemic

Small Business News

Your Guide to the Economic Injury Disaster Loan

Only 30% of Small Businesses Have an SEO Strategy

Small Business Owners Vent Frustrations Over COVID-19 Stimulus Red Tape

Kabbage and Facebook Partner on Simple Way for Businesses to Offer Gift Certificates Online

78% of Marketers Want to Work with Micro-Influencers

35% of Customers Will Pay by Text Message but Only 4% of Small Businesses Offer Option

Mark Cuban Talks COVID-19 and the American 2.0 Reset

FAQ: Paycheck Protection Program (PPP) Loans for Small Businesses

CorpNet Helps Businesses File for Coronavirus Relief

Social Media

How and Why to Use Social Media for Marketing During the COVID-19 Pandemic

Startup

Where to Find Virtual Backgrounds for Your Video Calls

How to Build a Strong Small Business Sales Team

Senator Marco Rubio Discusses Paycheck Protection Program for Small Business

Are You a Small Business Owner by Accident?

How to Navigate Business Uncertainty and Keep Your Business Running

Image: Depositphotos.com

This article, “In the Headlines: Keeping Your Small Business Healthy Despite COVID-19” was first published on Small Business Trends

https://smallbiztrends.com/

The post In the Headlines: Keeping Your Small Business Healthy Despite COVID-19 appeared first on Unix Commerce.

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