#Target Audience with High Conversion Potential

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Finding Your Profitable Niche: Identifying a Target Audience with High Conversion Potential

Welcome to our highly anticipated event, “Finding Your Profitable Niche: Identifying a Target Audience with High Conversion Potential.” We are delighted to have you with us as we embark on a journey of discovery and strategic planning to unlock the secrets of identifying a profitable niche in today’s dynamic business landscape.

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[sanjida1]

AI HIGH TICKET COMMISSIONS

[idonthavepurplehair]

Shadow and Bone had the potential to be a REVOLUTIONARY series but ended up falling short partly because of leigh bardugo's inexperience as a writer but also because of its target audience.

I think if it had been written for a slightly older demographic it could've explored some of its more mature/complicated themes without worrying about having to be like. So black-and-white with its morality. I'm mostly referring to Darklina but also the perspectives of both sides of the war

Putting the (potentially rambly and incoherent) post under a readmore bc spoilers

Like when I read the books the first time, I was really underwhelmed by the Darklina canon, because from what fan content I'd seen it looked like a much more deep, messy, complicated relationship than the barely-even-a-fling that it actually was. Alina and the Darkling had barely a handful of conversations before suddenly being physically attracted to each other and then alina almost immediately turned on him when baghra told her the truth. And even after that canon treats it like a lovers-to-enemies situation when it was more "we kissed twice and then decided to be obsessed with each other even though we had 0 chemistry and were barely even friends before that"

And writing a toxic/unhealthy/obsessive relationship is DIFFICULT, especially when you have to keep it clear to the readers that what is happening is BAD but also understandable and not idiot plot. Which is something you don't really have to do as much when your readers are older. You can really dive deep into the ugly fucked up things about the relationship while also trusting your readers to have the maturity + reading comprehension to understand that This Is Not Healthy without having to like. Spell it out for them.

Like give me codependent mutually destructive Darklina. "We are irreconcilably on different sides of this war but you are the only person who has ever really understood me." "You are the only person in this world I have ever cared about. I will not hesitate to destroy you." Give me Alina being on the Darkling's side, being his second in command, being blindly utterly loyal, not realising that he's using her because he doesn't realise it himself. Give me her slow, horrible realisation that no, he is actually the villain of this story. That turning on him is going to cost her everything, actually, her heart and her soul and her twin flame, but she has to do it because his actions are irredeemable.

It would make their dynamic after Alina's desertion of the Second Army so much more compelling, if they had this kind of intense connection already established and not just thrown in here and there for plot reasons with basically no foundation.

Because why did Alina run to the Darkling every time she fought with Mal? Or every time she faced tough situations? When she was feeling overwhelmed? When she finally defeats him why does she feel so protective of his legacy, his wishes for his last rites? I mean she barely knows this guy. Why does she care so much? What has this dude even really done for her to have this kind of attachment to him?

Also, the whole thing about "everyone is sorry but only the darkling is willing to do something about it" was so real??? Why was it just brushed over?? Like the Darkling and his supporters highkey made some points. And like. Forgive the older, seasoned Grisha for staying with him instead of defecting to this new kid with no plan and no army who abandoned them for apparently no reason and thrust them into another war when they were already stretched so thin??

And why is alina so sure of what side she's on. Why are we, as readers, supposed to believe that alina is right. Her only issue with the Darkling was his disregard for non-grisha life, but alina shows that same disregard for anyone on the Darkling's side. That's a really high horse for someone who spent her whole life trying to not have a personality to sit on. And it makes her rejection of the Sankta Alina title make even less sense because if she's going to be this holier-than-thou, she might as well commit to it

Basically s&b had so much to say and so many opportunities to say all of it but then it just. didn't. Because leigh wanted to play it safe. but only sometimes.

[corellianhounds]

The Acolyte Criticisms, with Suggested Changes

Part 1

Word Count: 7.5k. whatever.

(I should mention that these mostly came from episodes 1 and 2, with minor details up to episode 4. Nothing’s been changed despite having seen episodes 5 and 6 since most of this was written)

My complaints so far with The Acolyte are as follows:

The script is weak and boring to listen to

The show tells the audience exposition, character emotions, and backstory instead of showing us characters and history through actions that develop and unfold naturally on screen as they do things to drive the plot

Characters don’t have significant character flaws or depth and are content to go with the flow without taking actions contrary to what others on their side are doing. Any disagreement is solved with a conversation. If it’s supposed to be a mystery, it’s to be expected that people are going to lie, to snoop, to evade the truth, go digging into questions where they’re not supposed to, and not get along with each other: characters (especially and including ones you’re setting up for a redemption arc) don’t have to be nice

The acting itself is boring to watch because most of the scenes are sitting and talking or standing/walking and talking without building the tension or taking action as they speak, which could also be because—

The settings feel like sets, not lived-in environments

Every obstacle is barely an inconvenience and is easily resolved

Issues with pacing in writing, direction, and editing

Missed opportunities for more interesting, dynamic choices

They’ve already answered a lot of the questions they set up. If you’re going to bill your show as a crime drama/murder mystery, you can’t immediately show all your cards in the beginning, meaning—

There’s no rising tension. Events are simply set up and then they immediately happen. There’s no connective tissue or resistance or compounding storytelling taking us from one place to the next, making it feel like a collection of individual scenes that exist just to tell us the exposition we need, instead of showing us how the characters act and interact within the environment with the other people there

There’s not always a logical cause and effect between the characters, actions, and/or actual dialogue/lines of thought

There are inconsistencies with genre and tone, often leading to failed attempts at both humor and drama

The writers attempts at misdirection are sloppy because the dialogue or actions they do or don’t give are either telegraphed too obviously, or they fall into the category of not having a sense of logical cause and effect within that scene itself regardless of if there’s supposed to be a reveal later. Scenes have to be cohesive on their own.

I’ve had similar criticisms of Kenobi and The Book of Boba Fett. I went into The Acolyte in good faith! The story itself at the core of these characters had potential! I was looking forward to seeing a mystery! But if this is what half of the season is, I don’t have high expectations going forward.

Here are some specifics for episodes 1 and 2 with references to episode 3 below (spoilers abound):

They billed the show as a mystery but they’ve already answered a bunch of questions that were set up in the first two episodes, sometimes within the same scene the question is asked. The characters (and by extension the audience) have a pretty wide understanding of who both Osha and Mae are and where they come from, even if we don’t have the exact details of what happened the night of the fire. Osha and Mae both know the other is alive, we already know who the assassin is without there being another possibility or explanation for them, we know who all of the targets are and where they’re located, we have the motive, and each conflict or scenario they introduce is resolved almost immediately. There’s no rising tension in the story or significant interpersonal conflict between the characters on each side, the characters aren’t that complex, and people too readily accept the answers they’re given with little protest or reactions based on a unique perspective that would make them feel more like people.

Even if who the assassin is, what their motive is, who their targets are, and where those targets are located apparently isn’t the main mystery we’re supposed to be following with the show, all of those questions are put forth and then immediately solved, meaning there’s not really a whole lot of mystery in a storytelling sense. If the main mystery is supposed to actually be about Mae and her master, not the crime drama about the assassinations that the marketing team billed the show as, then they should either have had Mae commit all three assassinations in the first episode while Osha is having to contend with the core cast being suspicious of and finding her, or made those the inciting incidents that happen prior to the show that cause the rest of the story, cutting out most of Mae’s appearances in the episodes to keep her character a mystery and focusing on Osha figuring things out. That gets a lot of things out of the way and opens up a lot more time in the show to explore the characters and move forward with Osha discovering and driving the story herself

I have some criticisms of their choice of technical production and design, but most of them come down to uninteresting camerawork on uninteresting and ineffectual set designs and environments. It feels like they plopped cameras onto singular sets they built to represent the entirety of that location without creating the connective tissue used to show characters going from one place to the next. Characters are in one place before we see them already in the next plot relevant location they need to be in with little travel time. We don’t see them arrive or depart or enter anywhere, they’re simply there. The temple had Sol’s one classroom, and later the jail cell. We didn’t get to see Vernestra following Sol to his office where they could talk about the assassin in private, we didn’t see Sol and Jecki walking out into the halls of the Temple during their discussion of Sol’s connection to Osha, we don’t see Osha traversing the ship and climbing up to the hatch to the outer hull of the freighter, we don’t see Yord and his padawan getting to Osha’s quarters, we don’t see much of the trio on Sol’s ship, we don’t see the escaped prisoners being found or taken to Coruscant, we see Torbin’s room from the same angles every time people are there, etc. etc.

The camerawork doesn’t help either. It feels like it’s being shot by people accustomed to doing theater on a proscenium stage, mid shots for conversations and wide shots for walking and rarely any tracking cameras following movement or pulling back to show travel from one location to another or following characters as they walk away, let alone anything more complex than that. Both the sets and cameras feel stationary, not dynamic and interesting, and it doesn’t help that a lot of the script consists of conversations that take place sitting and talking, or standing and talking. People aren’t DOING anything during these scenes and it’s hard to walk and chew gum at the same time when there doesn’t seem like any action is needed to get from one location to the next, or any obstacles (physical or emotional) forcing them to double back or change trajectory or pursue objectives other than get to the location that character needs to go next for the main plot to happen. It’s just not interesting or dynamic, and while you can tell the actors did what they could with the scripts they were given, the writing is weak and there’s only so much you can do with a bad script.

Character and Plot: Mae

I don’t know what a good alternative would be but I would have liked a different means of provoking the Jedi into a fight outside of Mae intentionally causing havoc and killing/maiming a bunch of people first. It was only after she assaulted the bystanders that they started to fight her back, and she was willing to presumably kill a bunch of other bystanders first as a means of distracting or provoking the Jedi when the Jedi already had engaged her in her fight.

I think Mae’s focus needed to stay on the Jedi because otherwise Mae garnered a lot more attention from local authorities and put a price on her head for drawing the wrong kind of attention (senseless killing of innocent people, causing mayhem and collateral damage and picking fights with everybody, not just the specific person she had beef with), making her overall objective more difficult since assassinations are supposed to be done in stealth, which seems to be how the writers intended for her to be interpreted. If anything, sparing bystanders in order to have them witness a fight where the Jedi attacked first seems like it would support her case after a declaration that the Jedi do attack the unarmed. Is she intended to be seen as a ruthless killer, or are her attacks purposeful, calculated, and premeditated?

If all it took was one small blade to kill Indara, I’m not inclined to believe she’s that good of a Jedi Master. We the audience have seen hundreds of examples of Jedi being trained to combat multiple assailants while experiencing numerous distractions, and we’re supposed to believe Indara couldn’t stop two blades she had time to see and knew were both coming? One of which Mae doesn’t even throw until after Indara has already stopped the other one? What it tells me is that Indara isn’t really that aware of her surroundings and isn’t a seasoned Jedi

That moment would have played better if Mae had thrown both at once, and if we’d seen the evidence of the blade going clean through Indara’s chest to the other side. If Mae is angry and if her use of the Force gave her enough physical strength to kick the four-hundred pound table at ground level earlier, there should be enough force and emotion behind the blade that it drives through Indara’s chest into the post behind her and splinters the wood, buckling the support beam. The showrunners made a Jedi assassination show, so show us what level of ability— Force-powered or otherwise— it takes to assassinate a Jedi. Make it bloody, make it vicious, and convince me this assassin is a legitimate danger.

If they didn’t want to show enough bloodshed to warrant the right audience reaction, my alternate suggestion would have been to have Mae level the building. We could still have Mae choosing to allow the barkeep and his kid to escape, with him being able to act as witness later. If she’s been practicing the Force in secret like the opening lines say, show her using the Force more impressively, or using skills we and the people within the show haven’t seen before. I don’t know if bringing the building down would count as not using a weapon to kill the Jedi, but it would have been a better way to show how someone not formally trained by the Jedi was able to take down a master.

Even if Mae isn’t supposed to have mastery of the Force yet, we need to see her do more than small-scale telekinesis and heightened agility, acrobatics, and strength. Her master can (we assume) be withholding even more impressive dark-side Force powers from her until she completes the mission to kill a Jedi without a weapon, but I don’t quite believe she’s strong enough to evade or defeat the numerous trained Jedi in those first two episodes. It felt like the showrunners were dampening the Jedi’s capabilities in order to make her seem like she could be on their level, when what they should’ve done was elevate Mae to theirs.

I want to see proof she’s being trained by a Dark Force user, and right now she reads as a pretty good infiltrator, but not all that impressive of a killer. All of her skills right now are no different than ones the Jedi already use. Giving her some kind of Dark Force powers would make her more impressive and feel more like a threat, something like a Force lightning whip, or blades of pure energy, or puppeteering bystanders to fight her targets/act as human shields against their will, or pyrokinesis (which tbh would be very cool thematically, especially when it’ll probably later be revealed she didn’t intend to set fire to the coven’s headquarters). Redemption arcs will always be stronger when a character has done some legitimately terrible or horrific things before they change.

—

One of the criticisms I mentioned is the script. There’s frequently unnecessary dialogue; in this opening fight when Indara asks “What are you doing here,” Mae doesn’t have to say “I’m here to kill you” because it’s already obvious by Mae’s actions that’s what she’s there to do. Indara’s real question is either “How did you survive?” if she knows it’s Mae despite all odds, or it’s “Why are you trying to kill me?” if her part in Mae’s past truly is innocent and/or she believes Mae to be Osha (forehead tattoo notwithstanding; Osha left the Order and for all Indara knows there could have been other witches like their coven).

Mae could have simply gone on the offensive without saying anything. If Mae does respond, it shouldn’t be to state the obvious when both Indara and the audience can see what’s happening. Her response could simply be “Retribution,” or “Justice.” That gives the audience motive and intent and tells us more succinctly than anything that there is an established history or past connection between the two characters.

Indara extinguishing her saber in response to “A Jedi doesn’t pull her weapon unless she’s prepared to kill,” seems foolish because even if Mae’s bias is confirmed if Indara keeps her blade ignited, the logical response from a seasoned fighter and defender of the people should have been “If that proves the only way to stop you I will do what I must,” because Mae’s the instigator who made it clear she’s there to kill Indara anyway, we know the Jedi will obviously fight in the name of self defense, and Mae made it a point to hurt a bunch of other people unprovoked in the fight leading up to this line first; how is she any better than the person she’s challenged with that accusation?

If Mae does have a genuine reason to believe what she says, then covertly drawing another blade with the audience knowing her intent results in said audience NOT believing she has a genuine reason to say it and is only using it as a means of getting Indara to lower her defenses. That combined with her instigating an assault on bystanders won’t make the audience see her as a sympathetic character, even if/when her motives against the Jedi are later revealed to be justified. She’s already proven to be deceptive so there isn’t really a reason to believe anything she says regarding her justifications/motive after this 🤷‍♂️

(Unrelated: Though I’m sure it’ll probably be revealed later, I’m not exactly sure why Mae left Indara’s lightsaber if she made it a point to go after it in their fight.)

(A note on the technical side of things: If the story hadn’t immediately revealed and confirmed for the audience in the first two episodes that the assassin is an entirely separate person, part of the mystery as to who the assassin really was could have been the clue that the assassin’s hair is longer than Osha’s. That detail is irrelevant since the reveal happens in episode two though, but if they’d wanted to build the mystery for longer and have us looking for clues and wondering if Osha is the assassin or later wondering which of the two it could be, it would have been good if they gave the assassin the short hair and Osha the longer hair. The first episode already made us suspicious (Is Osha an assassin and a very good liar in the face of questioning, or is she actually innocent because everything she says on the freighter is true and it just happens to be suspicious? Or is Osha being possessed or mind-controlled against her will and without her knowledge into being an assassin for a time, blacking out entirely and waking up with her regular life and lack of memories as the perfect cover? Or is Mae’s spirit inhabiting/controlling the same body as Osha with Osha entirely unawares? If that’s the case, does Mae know that she’s also Osha in that scenario or are both twins kept in the dark?) If it was the case of two separate identical people, on rewatching the episode the audience would have been looking for the clues that would lead to the reveal; an assassin can cut her hair upon returning to her regular life in an attempt to blend back in and cast suspicions of her appearance on Ueda elsewhere, but you can’t grow eighteen inches of hair overnight.)

(But like I said, once you’ve already revealed who the assassin is in this mystery, there’s no reason to rewatch the story in an attempt to see how they set that mystery up, so those suggestions are irrelevant anyway)

—

Exposition, Character Building, and Poor Scripts: Osha and the freighter sequence

The dialogue with Fillik sounds kind of boring because it’s too generic. It could have been made more specific to those people to really show her relationships and history on the freighter, building up suspicions and lack of alibi. An example that comes to mind is Cassian’s introduction back on Ferrix as he’s going through the town, making points of contact with a dozen different people. We really get a sense of who those people are and what they want in just a few lines of dialogue, whereas Osha and Fillik sound like surface-level coworkers; “What I do with my time off is none of your business.” “No rest for the wicked, huh?” “Well the wicked rest, but when they do they usually don’t brag about it.” None of that really gives us anything besides the normal water cooler talk you could get at any office, regardless of whether your coworker may secretly be an assassin.

Since Fillik doesn’t come back in the freighter sequence after their work on the hull, it seems like he’s only there to establish that Osha doesn’t have an alibi for the previous night and Indara’s murder, but if you’re just going to reveal with pretty damning evidence that she didn’t do it in the beginning of the next episode, why set her up to be suspicious in the first place with that dialogue? Either swap it out for something more interesting, or if you want to keep the line because you do intend to keep her a suspect for longer, have Fillik come back towards the end when she’s being questioned.

In that scenario we see this: The door to her bunk is open, he hears her getting upset and goes to investigate, he can vouch for her character to Yord and the padawan, and/or Yord asks him specifically if he was with her the previous night. If Fillik is a close friend and can see Osha’s in trouble he can come up with a lie and cover for her. It can complicate things for Yord and possibly give Osha some time/evidence on her side with an alibi, considering she’s being accused of murder, or Fillik could even be angling to give Osha a chance to escape. If Fillik hesitates because he recalls their first conversation of the day, it could be enough evidence for Yord to conclude that Osha needs to be taken in for questioning.

Either way you do it, you’re using more characters who have already been established as a means of organically complicating the plot and interactions in the next few scenes, weaving these people together and opening up more opportunities for organic exposition so we don’t have to hear the same things being said twice

—

Exposition: Telling vs. Showing

I mentioned above that there doesn’t seem to be a logical cause and effect happening within the show. If they suspect someone of killing a Jedi Master, why are they sending a knight and a padawan to apprehend them? It doesn’t matter if Yord knows Osha: the fact a Jedi was killed should have told the council that 1. The assassin obviously has an issue with them, so any prior history between them is negligible and 2. The assassin is powerful enough to kill a Master, therefore two people of lower ranks with less experience and capabilities are not likely to succeed where a Master failed, and the council is putting them in danger by doing so.

Moving on to exposition: Audiences shouldn’t be hearing exposition through one character telling somebody’s entire backstory out loud, especially when the person they’re saying it to is the one they’re talking about. The entire questioning scene with Tasi and Yord is telling the audience who Osha is and how Osha came to the temple and the tragic circumstances under which she got there. It’s boring to listen to and it’s bad, lazy storytelling. It seems like the writers had a bunch of information to get out in order to move to the next plot point, and it won’t be the last time it happens. Osha’s backstory should have been revealed in relevant bits and pieces as circumstances developed.

Within the scene, Osha should have had a much stronger reaction to Yord bringing up the topic of grief (especially if they both know it’s not something she was able to reconcile). He’s the one who showed up out of the blue and brought it up and forced her to talk about something personal in front of a stranger.

In my opinion, I don’t think Yord should’ve known anything prior to Osha’s arrival at the temple. It leaves no questions to be answered for later; mysteries (and stories in general) are supposed to start with a lot of unanswered questions.

A way to change the scene on the freighter is to instead have first had a scene on Yord’s ship before he and the padawan arrive. We see Yord deep in thought, conflicted about having to arrest an old friend especially given the crime that’s been committed, and Tasi Lowa is introduced by listing the mission details on a datapad, going through it again before they dock but realizing Yord’s acting uncharacteristically quiet or somber, and asking Yord why it’s significant that he was sent to apprehend this person in the first place. Yord is reluctant to answer, Tasi presses for more information, Yord eventually reveals that the target is somebody he knows.

“… How do you know an accused murderer?” Tasi says carefully.

Yord’s expression remains conflicted as he docks the ship, not meeting his padawan’s eye. “Because we trained together at the Temple.”

This creates intrigue regarding Osha, tells the audience the council chose Yord specifically, that silence and somberness is out of character for Yord, and that Tasi is forward thinking and inexperienced, hence her need to ask questions.

I think I would have liked for Yord to at least attempt to compel Osha to tell the truth since that’s what he did to the Nemoidian officer on the bridge. Osha resists because he didn’t ask. Her being able to resist further establishes that she had training at the temple, showing rather than telling us more about her character. How she responds to that compulsion would inform Yord (by extension the audience) of her character, and regardless of her emotional response it raises suspicions around her.

On the other side, Yord could ask her if he could search her mind for the truth and if she says no -> suspicious, but if she says yes and he can’t find anything, it gives his character reason to doubt she did it, furthering the mystery, though his padawan could then point out “Unless she really is powerful enough to have killed a Jedi Master, which means she’s powerful enough to hide it from you.” Everything can be used to further the conflict and give it more complexities while still feeling like the natural progression the story would take. Yord will ultimately decide during the span of questioning, given what else they glean from her responses and Fillik’s possible interruption, that even if he could sense she was telling the truth they should still bring her in. Maybe a Jedi Master will be able to tell if she’s lying.

Having Yord be quiet, observing Osha’s responses while Tasi questions her on her whereabouts and opinions on the Order and Indara would have also built up his character as intelligent/capable of deductive reasoning and cautious/prepared in the face of danger, thus being the right choice to send on a mission to apprehend somebody who they believe capable of killing a Jedi Master. He shouldn’t have been revealing all of his cards while he was there in the first place— People will reveal themselves as they talk the longer you stay quiet.

Now the questioning scene is open to them asking specific questions regarding Osha’s recent activity without being bogged down by the past. The padawan goes in understanding why they doubly need to remain on guard, she’s able to ask questions specific to Osha’s whereabouts and see if she has an alibi with witnesses for the night before, Yord is able to ask questions specific to the Temple without having to spell everything out, and Osha can gather from their questioning that a crime has been committed and that she’s considered a suspect. Yord asks Osha questions specific to Osha’s past relationship with Master Indara, tensions rise between them as Osha starts to ask her own questions, piecing things together and asking what happened to Indara, Fillik could come in and the questioning broadens to him like above, and the four of them are interrupted by the witness being escorted in and saying “That’s her, she’s the one that killed the Jedi!”

The scene has its own building tension, we get exposition in the form of forward momentum, characters discovering things as they happen, and it would logically (like it should have in the canon scene) result in Osha having a much stronger response and protestations at being wrongfully accused of a pretty heinous crime against somebody she had no reason to kill. She should have been either verbally or physically fighting back/resisting being dragged away, the revelation as much a surprise to her as it would have been to the Jedi including Yord and Tasi when they heard it at the temple. Her protests can still be followed up with her vehement denial of such a thing, fiercely stating that she knows the council will believe her. Depending on how you want character relationships to develop, Yord can either try and fail to remain neutral as he’s cuffing Osha as she pleads and we can see that it’s a genuine struggle for him, or he manages to control his emotions to the point he can appeal to hers, telling her not to fight, that they’ll take it up with the council

—

Always Be Introducing Your Characters

I have to say I don’t really care about Jecki Lon, and indifference to a character is almost worse than active dislike. There are really no strong opinions to be had one way or another because she’s not really that interesting and there’s nothing that really ties her to the plot other than to be someone to ask Sol questions he can give exposition to. She doesn’t have any flaws, she doesn’t have her own objectives, and she’s kind of dull to listen to like the rest of the side characters.

Considering her introduction is with the “Doomed to repeat the past if we don’t learn from it” conversation with Sol, I thought Jecki, Sol’s current padawan, was going to be a mirror to Osha, Sol’s past padawan, but there hasn’t been enough significant development on her part with (or without) Sol for there to be any strong correlations or parallels.

To establish some sense of objective and character flaw it would have been good for her to go digging into Osha’s past and information the Jedi temple would have on her so that 1. The audience receives exposition in a more natural way than her and Yord just straight up asking Sol a bunch of (potentially painful) questions for the audience’s sake on the ship, and 2. So we see more of her character and she’s given a proactive goal and interest of her own in the story. Right now she still feels like she’s tacked on to be an extra set of hands and act as a mouthpiece for exposition. I don’t really get much of a sense of individuality or character from her outside of “follows rules,” which isn’t enough to interest me.

A way to improve the exposition and tell us more about both her and Yord’s characters is if Jecki started digging through Sol’s personal effects on the ship or was shown to have stolen a temple dossier or files from Sol’s office to look through and get some more background on Osha since Sol should have been more evasive about answering questions about Osha, reserving his thoughts for when he’s able to track her down. Sol has already shown resistance to her questioning his past with Osha, so it would be only natural for her to continue investigating.

Jecki could have been established with the rule-following characterization but then shown starting to bend the rules after Sol evades some (better-written) more pointed questions, going against what her own character would prefer, because she sees her master not abiding by the rules they both should already know to be true (not allowing one’s attachments to interfere with what needs to be done for the greater good). It gives her enough internal justification to satisfy her curiosity, since investigation is part and parcel to how mysteries as a genre work in the first place.

With the change of Yord only knowing about Osha’s past at the temple, he wouldn’t think to go digging into anything prior to her time there since he’d have no reason to think it had a bearing on the current investigation. When Jecki’s curiosity compels her to snoop, the scene on the ship becomes more interesting because Yord could’ve caught her and started to reprimand her (also being a stickler for the rules) before she asks him if he knew anything about Osha’s past. Osha’s homeworld, details about the coven, the fire, how it was started, or the fact Osha had a twin who didn’t survive are all possible pieces of exposition Jecki and by extension Yord could find that feel more natural under these circumstances, and it gives those two characters reason to be suspicious of any leeway Sol grants Osha when they find her. Any or all of it reveals something to Sol’s current padawan about his past one, setting up how Jecki (and Yord) will interact with Osha and Sol down the road.

As the two of them discuss what they’ve found, drawing conclusions and debating in whispers, neither realize their absences were noticed, and ultimately that’s when Sol catches them both

Sol either closes off their line of questioning (their specific questions revealing more of what either character prioritizes, Sol’s responses revealing more of his own character), or he could give a cryptic, heavy answer that tells them enough to realize something bad went down that night, shutting the both of them up. It leaves questions unanswered to come up later, it reveals more of the characters, and it sets up Yord and Jecki to have their own perspectives that develop over the course of the story. They get the same information as in canon in a more interesting way, and it keeps Sol from flat out stating something he then immediately goes back on when he meets Osha again at the end of the episode. Jecki now has to wonder what it is about the past Sol doesn’t want to repeat, and at the end of this episode when Jecki and Yord see Sol save Osha and refuse to handcuff her, the two of them could then share a look of trepidation after Sol and Osha pass, both thinking the same thing: Sol may already be too emotionally compromised to make clear calls regarding the alleged murderer in their midst, and they need to watch/listen to him carefully moving forward. That creates a source of interpersonal conflict that will keep the characters (and by extent the audience) asking the right questions as the mystery unfolds.

The Jedi rule warning against attachments is meant to be a self-imposed accountability measure against caring about any singular person or thing above doing what is best for the greater good. Because the Jedi were a specific order of people dedicated to protecting others, it wasn’t just a belief system but a lifestyle combined with a martial art and specific training in the Force. A Jedi’s relationships with other people, regardless of how good and selfless they are, cannot take precedence above doing what is necessary to save or protect the most amount of people. They knew if they allowed their emotions to cloud their judgment, they were capable of harm (either directly or through negligence) greater than that of the average person because they had been specifically trained with those abilities.

Depending on how you wanted Jecki’s character to evolve throughout the season, her curiosity could either lead to jealousy, if Sol genuinely does start to neglect her in favor of Osha (even if its not purposeful on his part, Osha just happens to be who the story/mission is centered around), or it could lead to a more mature response of seeing Sol more of a peer to be held accountable and less of a mentor to be admired and followed with few questions as she nears the end of her time as a padawan, meaning she’s concerned his own perspective will be compromised because he loves Osha too much to remain objective.

Either of those could result in a more severe fight with Sol later on when he inevitably does make a bad call, and regardless of Jecki’s progress leading to that point, even righteous anger directed towards holding him accountable can be interesting and still done in a way that audiences haven’t seen before. Holding one’s mentor accountable and saying the hard things that need to be done without involving one’s own emotional attachment to the relationship creates plenty of opportunities for drama, hard decisions/discussions, and character development, furthering Jecki’s standing as someone committed to following the rules because the rules are there for a reason. That response from somebody younger and less experienced would be harder for Sol to take as opposed to people higher than him on the council. Jecki wouldn’t even have to take issue with Osha personally for that to develop, which gives her own character inner conflict as well. Any or all of that would have been a unique perspective and character we haven’t seen yet from Star Wars, and it gives the characters actionable objectives to pursue or work around the rest of the story.

—

Humor/Tone Falling Flat, Undermining Characterizations and Tension

A lot of the humor doesn’t land for me because the jokes either feel like ones we’ve heard before that are now overdone, or they feel out of place within the progression of the scene, story, or characterizations, as though the writers came up with a bunch of jokes and tried to write the scenes around setting those jokes up. I’m not sure if it’s been done in an attempt to keep the show from being “too dark,” or if the target audience is younger than I initially thought, but to me they really just aren’t working.

The one that immediately comes to mind in these early episodes is Jecki’s attempt at conveying what kind of person Yord is (or what she thinks of him) by her tone, leading into a gratuitous shirtless scene with Yord that… doesn’t really tell us anything about his character. If you’re going to have a shirtless scene it has to mean something, but he’s just. Idk, deodorizing his robe for some reason. Leading right into a scene with him after the padawan’s complaint should convey to the audience something indicative of his character since the padawan’s delivery of “he’s just… Yord,” implies there’s no other explanation needed for whatever annoying thing he does that is supposedly consistent with his personality

I don’t care that it’s a shirtless scene, my complaint is that it’s unfunny, tonally out of sync, and doesn’t tell us anything besides that Jecki finds him annoying for some unspecified reason. Shirtless scenes have to say something about the character and/or the story or they’re just eye candy for the audience, which in this story feels cheap, confusing, and out of place.

Anakin’s shirtless scene while having/waking up after a nightmare in Revenge of the Sith tells us that not only does that character feel vulnerable, but that he’s there in Padme’s bed next to her and there’s a clear reason why he was there in the first place.

Princess Leia being forced into a slave girl outfit tells us a lot about her situation in Jabba’s Palace, and it tells us a lot about Jabba the Hutt and the denizens of the court. While she is also pretty obvious eye candy for the audience, it also highlights that the one person she loves romantically, who also loves her, is blind the entire time and never sees her at all, which is important for Han Solo’s characterization later when he makes his feelings clear to her, showing the audience it was never just a physical thing for them.

Yord’s not not showing off/flirting with anybody in say, a sparring arena where he’s justified in not wearing a shirt, so he’s not showing off either his appearance or skill in an attempt to impress people. He’s not lifting weights or preening in front of a mirror or fixing his hair, something that would tell us he’s concerned about his appearance, which means it’s not a case of vanity either, and nothing up to that point (or past that, seeing Episode 4, therefore half the season) tells us either of those things are part of his character.

That leads me to think the scene was supposed to be a way for the directors to tell the audience the padawan (and possibly by extent other people at the temple?) finds Yord insufferable or vain or shallow in some way, and that that’s supposed to suffice as the source of conflict/disagreement between those characters moving forward. However, that character attribute isn’t consistent with what we’ve seen of Yord so far, and nothing following that scene reinforces those ideas at all. If anything, Yord’s got the most objective eye and all of his suggestions and protests are reasonable. I think his plan in Episode 2 regarding Qimir in the apothecary was better as opposed to just blindly sending Osha in not knowing anything about this guy or the nature of his and Mae’s relationship or even what she’s supposed to say once she’s in there. For all they know these two covert assassins could speak with each other in an entirely different language in order to cover their tracks.

All of that ends up making that scene feel gratuitous and out of sync with the characterizations up to and at the end of the episode. It doesn’t serve any purpose other than to make Yord eye candy for the audience, which feels cheap, distracting, and a little insulting to the actor in my opinion, and if it was an attempt at humor, it falls flat because it wasn’t really anything to begin with. I don’t care if you as the writer/director think it’s a fun moment. If it detracts from or doesn’t add to the story, cut it out or make it better and have it mean something.

—

Environmental Storytelling: Technical Design and Production

Neither Osha or Fillik feel like they’re in the vacuum of space because their tethers float, but they look like they’re moving with regular gravity. If the boots are supposed to give them traction and keep them grounded, it should take more effort to lift them to walk. Their torsos and arms would move differently regardless.

I bring it up because if employed mekneks aren’t supposed to be human because it’s too dangerous of a job, prove to me that the danger is real just by virtue of the fact they ARE outside in space.

This would be a minor thing I’d be willing to overlook if technical and design flaws didn’t keep coming up and taking me out of the story. These environments are supposed to feel lived in and in doing so the action would feel more like it was happening to characters rather than actors. It’s the difference between the practical effects of Jurassic Park still holding up today because there are actual sets and tangible puppets and animatronics to move around and respond to, versus the almost exclusively CGI dinosaurs and parts of the sets used for Jurassic World (or to use a Star Wars example, the difference between the acting in the original trilogy vs the prequels). You can tell when actors don’t have a physical set to work with— Their performances are going to feel more genuine if they’re not just backdropped by blue screens, green screens, or in this case, the computer-generated Volume.

There doesn’t feel like there’s as much of a sense of danger, which keeps the story from building background tension or feeling complicated on an environmental level. Hoth looks and feels and affects the actors as if it’s freezing in Empire Strikes Back because they were shooting on a glacier. They made the Tauntaun feel like a creature because even after the puppet froze, even after the bellows to make it breathe froze, the props master had everyone grab a bunch of cigarettes and blow smoke into a bag specifically so they could get a shot of the Tauntaun’s breath fogging the air.

Conversely, the ice planet in the first episode of The Acolyte doesn’t feel dangerous because we don't see the environment affect the characters. None of the actors act like they’re in sub-zero temperatures, save for the second time we see Osha wake up (though that doesn’t carry through to her going out in the blizzard and being in the cave); even if you argue that the Jedi have some supernatural way of keeping themselves warm without wearing extra layers, that’s still a conscious choice they’d have to make and we need to see it happen or acknowledged, and Osha should still have been affected regardless. There’s never a single moment we see any of the characters’ breath fog the air.

It’s the kind of practical effect you notice because it’s missing. Osha should have had ice stuck to her hair and over her skin, her lips chapped and changing color, we should have been able to see her breath, and she should have been shivering violently at having crash landed on a snow planet and been unconscious long enough for the snow to pile up in drifts. I’d argue there’s even a pretty notable example of what it looks like for a main Star Wars character to wake up after being knocked unconscious and exposed to the ice and snow for hours on end. If you feel that’s an unfair comparison, I direct you to episode 3 of this same show when the coven is out on the mountain and you CAN see their breath in the air. If you have enough money to CGI a starship, you have enough money to add that in post.

Another example of the set not effectively telling the story is the apothecary in the second episode. It looked like a bar, nothing’s labeled or has a sense of organization or specificity the way a lab or pharmacy would have, Qimir is passed out as if he’d been drinking, and the dialogue of “sampling the merchandise” has been used before in a lot of other media to reference drugs or alcohol, so the audience isn’t going to conclude that it’s an apothecary. The scene where Qimir makes the poison feels too convenient and a little odd since they made it look and sound like he’s easily mixing up a cocktail, and he's not even hunting around the shop for specific ingredients, explaining what he’s doing when she asks him to make something on the fly, instead just grabbing a couple unmarked bottles within arm’s length.

(A side note: If Mae grew up using bunta for hunting, how does she not know how to make the poison for master Torbin herself?)

The end scene of episode two is another standout example of both the bad script and ineffective set design. The scrappers trekking through the forest are shot on a well defined path clear of brush with an obvious view of the ship they “stumble upon,” which makes the line “Hey look a ship! I bet we can scrap it for parts!” seem silly since it’s pretty openly and conveniently placed within their path and line of sight. The dialogue is pretty sparse and cliché (“I can’t believe I let you talk me into this!”) before they walk right onto the next set location we need them to get to for plot reasons all “Oh look, I wonder what that could be 🤔.” If these two are lost in the woods, give us a view of them in profile obscured by trees and actively wading through brush at chest height while they bicker, and then make them stumble out into the clearing or notice the ship through the trees and go to investigate. If the showrunners are trying to tell us the Wookiee Jedi is in a hard-to-reach remote location in the middle of nowhere, they failed to do that because it looks pretty easy to just walk right into this guy’s front yard. If he’s in self-exile or hiding on purpose, have him shoot a warning shot from inside or on top of the ship, or have the scrappers fall into some traps or something. Do something more specific to tell us about the world or characters

—

Most of the above complaints stem from a poorly written story, and what results means it’s not interesting to watch even as a layman or passive viewer. They have some really interesting ideas, but without good scripts, you can’t come up with interesting characters or actions for those characters to do because you haven’t written those characters with enough specificity or conflicting goals. Combine that with minimalist sets that don’t create enough of an environment to interact with and you can’t do any interesting camerawork. Having exposition given almost entirely through dialogue leaves no room for visual or environmental storytelling and missed opportunities for places where characters’ past and relationships could be furthered through the expressions they have and the actions we see them take. There’s no building upon the scenes we’ve already seen, there’s no layers or nuance to peel away, and the characters telling each other everything— often including those characters feelings— means the audience doesn’t have to work to piece anything together. At best the story feels like a simple junior high novel with little narrative tension or understanding of how complicated socio-political issues interconnect and the characters have little depth and aren’t strong enough to even compel me to go along for the ride.

The show has some really talented actors who I’ve seen do good work before and I wish they’d gotten the chance to have a better story. I’m not mad, I’m just disappointed 🤷‍♂️

[hmfaysal99]

New Business Marketing Tips And Tricks for Success

Starting a new business can be an exciting endeavor, but it also comes with its fair share of challenges, especially in the competitive landscape of today's market. Effective marketing is crucial for the success of any new venture. Here are four essential marketing tips and tricks to help your new business thrive.

Define Your Target Audience: Before diving into marketing efforts, it's essential to identify and understand your target audience. Define your ideal customer persona by considering demographics, interests, pain points, and buying behaviors. Conduct market research to gather valuable insights that will guide your marketing strategies. Tailoring your messages and campaigns to resonate with your target audience will significantly increase your chances of success.

Once you have a clear picture of your audience, choose the most suitable marketing channels to reach them effectively. Social media, email marketing, content marketing, and pay-per-click advertising are just a few options to consider. Your choice of channels should align with where your audience spends their time online.

Create Compelling Content: Content marketing is a powerful tool for new businesses to establish their brand and build credibility. Develop high-quality, informative, and engaging content that addresses the needs and interests of your target audience. This content can take various forms, including blog posts, videos, infographics, and podcasts.

Consistency is key when it comes to content creation. Develop a content calendar to plan and schedule regular updates. Providing valuable content not only helps you connect with your audience but also boosts your search engine rankings, making it easier for potential customers to find you.

Leverage Social Media: Social media platforms have become indispensable for marketing in today's digital age. Create profiles on relevant social media platforms and engage with your audience regularly. Share your content, interact with followers, and participate in industry-related discussions.

Paid advertising on social media can also be a cost-effective way to reach a broader audience. Platforms like Facebook, Instagram, and LinkedIn offer targeting options that allow you to reach users who match your ideal customer profile.

Monitor and Adapt: Marketing is an ever-evolving field, and what works today may not work tomorrow. To stay ahead of the curve, regularly monitor the performance of your marketing efforts. Analyze key metrics such as website traffic, conversion rates, and return on investment (ROI). Use tools like Google Analytics and social media insights to gather data and insights.

Based on your findings, be prepared to adapt your strategies and tactics. If a particular marketing channel isn't delivering the expected results, reallocate your resources to more promising avenues. Stay up-to-date with industry trends and keep an eye on your competitors to ensure your marketing efforts remain relevant and competitive.

In conclusion, effective marketing is essential for the success of any new business. By defining your target audience, creating compelling content, leveraging social media, and continuously monitoring and adapting your strategies, you can position your new business for growth and long-term success in a competitive market. Remember that success may not come overnight, but with persistence and the right marketing approach, your new business can thrive.

[bthump]

this has probably been asked here before but how likely do you think it is that the author actually truly intended for Griffith and guts relationship to be romantic? How likely do you think it is we’ll get a blatant confirmation (eg a confession of love beyond being friends or even a tragic kiss) and if it does happen do you think it’s likely we’ll get an explicit confirmation on both of their ends so we know the feeling is reciprocated (because I know guts feelings can be underestimated sometimes compared to griffiths). Likelihood as a percentage or on a scale from one to ten lol. I think it’s already pretty obvious enough for me to be satisfied whatever happens but it would be nice if there was an undeniable proof of mutual romantic love. because I think no matter what happens if it’s anything less than spelling it out word for word people would still make attempts to deny their feelings which is kind of sad to me. But I could be wrong of course and romance wasn’t intended by the author. Either way I want them to reveal their feelings for each other whether platonic or romantic.

I'm cynical, so I feel like the odds of something textually romantic happening are like, 2/10 at best. Might've gone up to 3/10 if Miura was stlil alive since it's getting more and more common to confirm gay subtext and that might've influenced him, but since it's being written now by someone determined to adhere to the plans Miura told him, whatever happens is frozen in amber circa Miura and Mori's last conversation, with no room to evolve.

That's all pretty much a moot point anyway because again, I think the odds were always gonna be pretty miniscule anyway.

That said, I think the odds that Miura intended the gay subtext are like 9.5/10 lol. I think the romantic undertones are almost certainly deliberate.

I guess I just don't think it necessarily follows that the point of the subtext was ever to eventually become text. I think it was probably there for a lot of potential other reasons: to add a sense of depth and complexity to their relationship; to add more chemistry; potentially to appeal to women; to suggest that their relationship had the potential for romance that will never be realized therefore making their relationship even more all-encompassing and adding to the tragedy; serving the theme of childhood trauma fucking up your relationships; etc.

Of course I'd be overjoyed if it was acknowledged eventually, and I think the story would ultimately be better for it, like I'm not gonna say it's ~deeper~ if it stays subtext lol. But I think that considering the main target audience for Berserk is horny straight dudes, and while it's getting more common it's still very rare to have textual gay romances between two leads, and almost unheard of in legacy media properties, I just don't think the odds are in griffguts' favour.

Oh, though I do want to add that I'd say the odds of getting an acknowledgement of intense feelings between them post-eclipse is very high. I don't think it'd likely be a romantic confession, but yeah I think it seems very likely that Griffith and Guts are going to acknowledge the intense emotional hold they still have over each other. And if that happens I'll be happy even if it's not textually romantic. I'm sure it'll at least be homoerotic enough for me lol.

Thanks for the ask!

[virtualvictory]

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[michaelespositostatenisland]

Michael Esposito Staten Island - Influencer Marketing the Future of Engagement? Exploring its Impact & What We Can Expect

In the ever-evolving landscape of marketing, influencer marketing has emerged as a powerful tool for brands to engage with their target audience. Michael Esposito Staten Island — How Influencer Marketing Revolutionizes Brand Engagement demonstrates the transformative potential of this approach. As the digital realm continues to expand, the integration of influencer marketing and SEO is proving to be a game-changer, offering brands amplified awareness, improved engagement metrics, and a boost in conversion rates. Let's delve into the latest trends and insights to understand the impact of influencer marketing and what we can expect in the future.

The Rise of Influencer Marketing

In recent years, influencer marketing has experienced tremendous growth, with an estimated surge from $4 billion in 2022 to over $6 billion in 2025. This surge is not only fueled by direct partnerships but also by the increasing adoption of influencer marketing by brands, with 68% planning to increase their influencer marketing budgets. Additionally, the shift towards social commerce strategies has attributed 29% of sales to social commerce, further underlining the impact of influencers in driving consumer engagement and sales.

Moreover, the influence of influencers is not restricted to specific demographics, as 63% of internet users of all ages have engaged with a sponsored influencer post at some point 3. This demonstrates the widespread impact and reach of influencer marketing across diverse consumer segments.

The Convergence of Influencer Marketing and SEO

As consumers seek authentic content based on real experiences with products and services, the convergence of influencer marketing and SEO has become increasingly evident. This convergence presents an opportunity for brands to leverage influencer content to bolster their SEO strategies and enhance their online visibility.

How Influencer Marketing Impacts SEO

The relationship between influencer marketing and SEO is complex yet complementary. Influencer partnerships can drive engagement, authority, and trust signals that are crucial for SEO. Positive influencer endorsements can build trust with their audience, which can translate to trust in the brand itself. Furthermore, influencers creating valuable content featuring the brand can be leveraged for SEO benefits, including the acquisition of high-quality backlinks.

Future Expectations

Looking ahead, influencer marketing is poised to play a pivotal role in shaping the future of engagement for brands. The integration of influencer content with SEO strategies is expected to further elevate optimization and rankings, ultimately enhancing brand authority and trust signals. Brands that capitalize on this convergence and provide authentic value to their audiences are likely to reap substantial rewards.

Influencer Marketing and SEO: A Symphony of Success

In the journey towards maximizing the potential of influencer marketing and SEO, there are actionable steps that brands can take to craft a strategy that amplifies their brand's reach and builds lasting organic visibility:

1. Aligning Influencers with SEO Goals

Considering micro-influencers who engage in deeper connections with their audiences and create authentic content.

Prioritizing content quality over reach, focusing on informative, engaging content that optimizes for relevant keywords.

Investing in evergreen topics that offer lasting value to the audience and search engines alike.

2. Capitalizing on Content Synergies and Measuring Impact

Repurposing influencer-generated content and optimizing it for relevant keywords.

Leveraging backlinks from influencer partnerships to boost SEO ranking.

Tracking and analyzing influencer campaigns using analytics tools to monitor audience engagement and organic search traffic.

3. Building a Robust SEO Foundation

Optimizing the website for technical soundness, fast loading times, and mobile-friendliness.

Focusing on quality backlinks beyond influencer partnerships, actively pursuing high-quality backlinks from reputable websites in the niche.

In addition to these steps, brands are encouraged to develop always-on influencer partnerships, coordinate integrated content strategies, encourage backlinks, build internal influencers, monitor optimization for E-A-T (Expertise, Authoritativeness, Trustworthiness), and leverage video content to bolster reach and visibility.

Conclusion

In conclusion, the future of influencer marketing is bright, with an increasing number of brands recognizing its potential as a valuable marketing tool. Michael Esposito Staten Island - The Impact and Future of Influencer Marketing underscores the significant role this strategy plays in modern marketing. As the integration of influencer marketing and SEO continues to evolve, brands have the opportunity to drive real business impact by leveraging influencers' authenticity and social proof to elevate optimization and rankings. By embracing this convergence and providing authentic value to their audiences, brands can expect to see their authority, trust signals, and conversions surge over competitors.

In essence, influencer marketing is not just a passing trend but an integral component of the marketing landscape, offering brands the potential for sustained engagement, improved visibility, and significant returns on investment.

By aligning influencer marketing with SEO goals and embracing the convergence of these strategies, brands can position themselves for success in the dynamic world of digital marketing. As the relationship between influencer marketing and SEO continues to evolve, the future indeed favors those who recognize and capitalize on this intrinsic link.

For brands looking to stay ahead of the curve, an integrated approach that leverages the power of influencer marketing and SEO is key to unlocking the full potential of both strategies.

In essence, influencer marketing is not just a passing trend but an integral component of the marketing landscape, offering brands the potential for sustained engagement, improved visibility, and significant returns on investment. By aligning influencer marketing with SEO goals and embracing the convergence of these strategies, brands can position themselves for success in the dynamic world of digital marketing. As the relationship between influencer marketing and SEO continues to evolve, the future indeed favors those who recognize and capitalize on this intrinsic link.

[rafiqul01693]

Unlocking Success: The Best Use of Facebook Marketing

In the dynamic landscape of digital marketing, Facebook remains a powerhouse for businesses seeking to connect with their target audience and drive results. With over 2.8 billion monthly active users, Facebook offers an unparalleled platform for businesses to enhance brand visibility, engage with customers, and boost sales. Here's a comprehensive guide on the best use of Facebook marketing to maximize your business potential:

1. Create a Compelling Business Page:

Your Facebook business page is the digital face of your brand. Ensure it's visually appealing, consistent with your brand identity, and includes essential information such as your business hours,

contact details, and a compelling 'About Us' section. Use high-quality images and a captivating cover photo to make a lasting first impression.

2. Leverage Facebook Ads:

Facebook's robust advertising platform allows businesses to target specific demographics, interests, and behaviors. Invest time in creating eye-catching ad creatives, compelling copy, and a clear call-to-action.

Experiment with different ad formats, such as carousel ads, video ads, and lead ads, to find what resonates best with your audience.

3. Engage with Your Audience:

Social media is all about building relationships. Regularly engage with your audience through comments, messages, and posts. Promptly respond to inquiries, address concerns, and foster a sense of community. Encourage user-generated content by running contests or asking for reviews, turning your audience into brand ambassadors.

4. Utilize Facebook Groups:

Facebook Groups provide a unique opportunity to create a community around your brand or industry. Join relevant groups and participate in discussions, positioning yourself as an authority in your niche. Alternatively, create your own group to foster a sense of belonging among your customers and prospects.

5. Harness the Power of Facebook Analytics:

Facebook Insights offers valuable data on your page performance, audience demographics, and content engagement.

Use these insights to refine your strategy, identify popular content, and optimize your posting schedule. Data-driven decisions are key to a successful Facebook marketing campaign.

6. Optimize for Mobile Users:

A significant portion of Facebook users access the platform on mobile devices. Ensure that your content is mobile-friendly, with concise and visually appealing elements. This includes mobile-optimized ads, responsive landing pages, and a seamless user experience.

7. Implement Facebook Pixel:

Facebook Pixel is a powerful tool that helps you track the actions users take on your website after clicking on your ads. Use this data to measure the effectiveness of your campaigns, retarget website visitors, and optimize for conversions. Facebook Pixel is an invaluable asset for refining your marketing strategy.

8. Run Targeted Contests and Giveaways:

Engage your audience by running contests and giveaways. Encourage participants to like, share, and comment on your posts to increase organic reach. Ensure that the prizes align with your brand and attract your target audience, fostering a positive association with your business.

9. Stay Consistent with Content Strategy:

Consistency is key in maintaining an active and engaged audience. Develop a content calendar and post regularly to keep your audience informed and entertained.

Mix up your content types, including images, videos, articles, and user-generated content, to maintain variety.

10. Test and Iterate:

The digital landscape is ever-evolving, and what works today may not work tomorrow. Continuously test different strategies, analyze results, and iterate based on the feedback and data you receive. This iterative approach will help you stay ahead of the curve and adapt to changing consumer behavior.

[digitaldetoxworld]

Influencer Outreach: A Comprehensive Guide to Building Successful Partnerships

 In these days’s digital panorama, influencer advertising has grow to be a powerful approach for manufacturers looking to extend their attain, enhance credibility, and drive conversions. By taking part with influencers who've a dedicated following, businesses can faucet into engaged audiences that believe and value the guidelines of their favourite content creators. However, a hit influencer outreach calls for a nicely-notion-out technique. This guide will take you through the key steps to identifying, accomplishing out to, and participating with influencers efficaciously.

Best strategies for influencer outreach in 2025

Understanding Influencer Outreach

Influencer outreach is the technique of setting up connections with influencers to create jointly beneficial partnerships. The aim is to leverage their target audience to boom emblem recognition, generate leads, or enhance sales. Unlike conventional advertising and marketing, influencer advertising is built on authenticity and personal connections, which makes it more appealing to modern clients.

Step 1: Define Your Objectives

Before accomplishing out to influencers, it's miles essential to outline your desires. Ask yourself:

Are you seeking to boom emblem cognizance?

Do you want to drive traffic in your website?

Are you targeted on generating income?

Do you want to construct long-term partnerships with influencers?

Having a clean know-how of your objectives will help you pick out the right influencers and degree the achievement of your campaign.

Step 2: Identify the Right Influencers

Not all influencers can be a good fit to your brand. To locate the right ones, recollect the subsequent factors:

Relevance: Ensure the influencer’s content aligns along with your emblem’s values and target market.

Engagement Rate: High follower counts do no longer usually translate to excessive engagement. Look at likes, feedback, and shares to decide how engaged their target market is.

Authenticity: Followers can sense whilst an influencer is actually captivated with a logo versus whilst they're merely selling for a paycheck. Authenticity is key to a success influencer marketing.

Platform Suitability: Different influencers dominate distinctive platforms. For example, Instagram and TikTok are fantastic for lifestyle and beauty manufacturers, while LinkedIn is extra suited for B2B collaborations.

Step three: Research and Shortlist Influencers

Use equipment like BuzzSumo, Upfluence, or Heepsy to discover potential influencers for your niche. Once you have got a list, examine their content, target market demographics, and beyond collaborations to decide their suitability.

Step 4: Craft a Personalized Outreach Message

Influencers acquire numerous collaboration requests each day, so your outreach message needs to face out. Personalization is fundamental. Here’s a way to craft an powerful message:

Start with a Genuine Compliment: Show which you have engaged with their content.

Introduce Your Brand Briefly: Keep it concise and compelling.

Explain Why You Chose Them: Mention what you recognize about their content and why you trust they are a fantastic in shape.

Present the Collaboration Opportunity: Clearly define what you're providing and the way it benefits them.

Call to Action: Ask in the event that they could be interested and how they would really like to continue.

Step 5: Follow Up Professionally

If you don’t receive a response, observe up after a few days. Influencers are often busy, and a polite follow-up can remind them approximately your offer. However, avoid being too chronic as it can come off as pushy.

Step 6: Negotiate Terms and Set Expectations

Once an influencer expresses interest, talk the phrases of the collaboration. Key points to cowl include:

Deliverables: Define the kind and variety of posts, movies, or tales.

Timeline: Agree on deadlines for content advent and posting.

Compensation: Decide whether the collaboration is paid, barter-based, or associate-primarily based.

Content Guidelines: Provide any vital logo recommendations while permitting creative freedom.

Performance Tracking: Determine how fulfillment will be measured (e.G., engagement, website traffic, conversions).

Step 7: Build Long-Term Relationships

Instead of one-off collaborations, remember building long-term relationships with influencers. When influencers emerge as brand advocates, their promotions experience extra proper and credible. To foster sturdy relationships:

Engage with Their Content: Like, comment, and percentage their posts even while you’re not walking a campaign.

Provide Creative Freedom: Trust their expertise in content material introduction.

Offer Exclusive Perks: Provide early get right of entry to to merchandise or invite them to special events.

Step 8: Monitor and Measure Results

Tracking the fulfillment of your influencer marketing campaign is important to know-how its effect. Use tools like Google Analytics, UTM monitoring, and social media insights to measure key overall performance indicators (KPIs) consisting of:

Engagement Rate: Likes, feedback, shares, and saves.

Reach and Impressions: Number of those who saw the content.

Click-Through Rate (CTR): Percentage of users who clicked on the provided links.

Conversion Rate: Number of individuals who completed the favored motion (e.G., purchase, signal-up).

Step 9: Optimize Your Strategy

Once you have got analyzed the outcomes, refine your approach for destiny campaigns. Identify what worked well and areas for improvement. Consider:

Testing unique sorts of content material codecs (videos, carousel posts, reels).

Experimenting with numerous messaging styles.

Collaborating with influencers in one-of-a-kind niches.

Common Mistakes to Avoid

Focusing Only on Follower Count: A smaller influencer with a devoted audience can regularly yield higher results than a celebrity influencer with a disengaged following.

Ignoring Audience Demographics: Ensure the influencer’s target market aligns along with your goal market.

Being Too Controlling: Influencers know their audience fine; provide them innovative freedom.

Not Disclosing Sponsored Content: Compliance with FTC hints is crucial for transparency and accept as true with.

Neglecting Relationship Building: Strong relationships cause greater true and effective campaigns.

[digitxlagency]

How Can You Improve Conversion Rates in Digital Marketing?

In digital marketing, conversion rates are the ultimate measure of success. Whether you’re aiming to increase sales, generate leads, or drive downloads, improving conversion rates ensures that your marketing efforts yield tangible results. Knowing the ways to effectively increase your conversion rate is essential for achieving these goals and optimising your campaigns.

This blog explores actionable tips and strategies to improve conversion rates, helping you create a seamless user experience that encourages your audience to take action. By implementing these strategies, supported by experts like a CRO agency, you can transform website visitors into loyal customers.

What Is Conversion Rate and Why Does It Matter?

A conversion rate is the percentage of users who complete a desired action on your website, such as making a purchase, signing up for a newsletter, or filling out a contact form. High conversion rates indicate that your audience finds your website engaging and your offerings compelling. It’s a key metric for measuring the success of your digital marketing campaigns.

If you’re looking for tips to increase your conversion rate, start by analysing your user journey and identifying potential barriers. Conversion rate optimisation (CRO) focuses on enhancing the user experience and aligning it with your audience’s intent.

Ways to Effectively Increase Your Conversion Rate

Here are proven strategies to boost your conversion rates in digital marketing:

1. Simplify Your Website Design

A clutter-free, user-friendly website improves navigation and encourages visitors to stay longer. Ensure your site is visually appealing, easy to navigate, and mobile-friendly. Use clear call-to-action (CTA) buttons to guide users toward the desired actions.

2. Optimise Landing Pages

Landing pages play a crucial role in conversions. Focus on:

Crafting compelling headlines.

Using high-quality visuals.

Highlighting benefits with concise, persuasive copy.

Test different layouts and designs using A/B testing tools to identify what resonates best with your audience.

3. Leverage Social Proof

Showcasing reviews, testimonials, and case studies builds trust and reassures potential customers of your credibility. People are more likely to convert when they see others have had positive experiences.

4. Improve Page Load Speeds

Page load speed directly impacts user experience. Slow-loading pages can frustrate visitors, causing them to leave before taking action. Use tools like Google PageSpeed Insights to diagnose and improve performance.

5. Personalise User Experiences

Tailored experiences make users feel valued. Use tools to analyse user behaviour and deliver personalised recommendations, dynamic content, and targeted offers.

6. Streamline Forms

If your goal is lead generation, simplify your forms. Ask only for essential information to reduce friction and increase the likelihood of users completing the form.

7. Collaborate with Experts

Partnering with a conversion rate optimisation agency in Australia can help you implement advanced CRO techniques. Experts bring a wealth of experience, ensuring you maximise your marketing ROI.

Best Practices for Conversion Rate Optimisation

Test Regularly: Continuously test and tweak elements such as CTAs, images, and layouts.

Focus on Customer Pain Points: Address common objections or concerns within your content.

Analyse Data: Use analytics tools to track user behaviour and identify drop-off points.

Follow Up: Implement retargeting campaigns to engage users who didn’t convert initially.

Conclusion

Improving conversion rates in digital marketing requires a combination of user-centric design, data-driven insights, and effective strategies. By focusing on the ways to effectively increase your conversion rate, you can achieve better results and drive significant growth. For expert guidance, consider collaborating with CRO agencies or seasoned SEO marketing professionals who can help elevate your campaigns.

Frequently Asked Questions

How to increase conversion rate in digital marketing?

To improve conversion rates, optimise your website for user experience, create compelling CTAs, and use social proof like testimonials. Personalisation and faster page load speeds also make a significant difference.

Which three actions can improve your conversion rate?

Simplify your website design and navigation.

Leverage A/B testing for landing pages.

Highlight social proof to build trust.

How do you get a good conversion rate?

A good conversion rate comes from understanding your audience, delivering relevant content, and creating seamless user experiences. Regularly testing and refining your strategies is key.

What is the conversion rate for digital marketing?

Conversion rates vary by industry, but an average rate across industries is typically between 2% and 5%. With effective CRO strategies, it’s possible to exceed these benchmarks.

[adgenie]

Top Tools to Craft Killer Facebook Ad Copy – Our Favorite 5

Creating compelling Facebook ad copy can be a daunting task, especially when you're trying to stand out in a crowded newsfeed. Whether you're promoting a product, a service, or trying to grow your brand, your message needs to be concise, persuasive, and aligned with your target audience's interests. That's where a Facebook ad copy generator becomes a game-changer. Below, we highlight five of our favorite tools that can help you craft high-converting Facebook ads quickly and efficiently. These tools save time and allow you to experiment with various ad styles and tones, ensuring your content resonates with your audience. Additionally, they help streamline your marketing process, enabling you to focus on other key aspects of your campaign.

1. AdsGPT 

AdsGPT is an AI-powered Facebook ad copy generator that helps marketers, entrepreneurs, and agencies create optimized ad content in seconds. Designed specifically for Facebook ads, AdsGPT uses machine learning to generate copy tailored to your business goals and audience. Whether you need attention-grabbing headlines or persuasive calls-to-action, this tool adapts to your tone and style, helping you increase engagement and conversions. Its intuitive interface and customizable templates make it a favorite among digital marketers.

2. Copy.ai 

Copy.ai is a versatile AI writing assistant that offers a dedicated Facebook ad copy generator among its many features. With just a few inputs about your product or service, Copy.ai can produce multiple ad copy variants in seconds. It's especially useful for brainstorming ad ideas and testing different messaging angles. From short punchy lines to longer value-driven descriptions, Copy.ai helps you maintain creativity while saving time.

3. Jasper (formerly Jarvis) 

Jasper is a widely known AI writing platform that excels at generating high-quality marketing content, including Facebook ads. Using its "PAS" (Problem-Agitate-Solution) and "AIDA" (Attention-Interest-Desire-Action) frameworks, Jasper creates emotionally resonant and persuasive copy that aligns with sales psychology principles. Its Facebook ad copy generator can be fine-tuned with tone and style preferences, making it perfect for brands with a distinct voice.

4. Writesonic 

Writesonic is another powerful AI content tool with a feature-rich Facebook ad copy generator. This ad creation platform allows users to generate tailored ad content for different campaign goals, whether it's traffic, conversions, or lead generation. Writesonic supports multiple languages and tones, making it ideal for global brands. Its dynamic interface and the ability to compare several copy versions at once make it an excellent choice for A/B testing

5. Anyword 

Anyword leverages predictive analytics to help you create Facebook ads that convert. Its standout feature is performance prediction, where each generated copy variant is given a score based on its potential effectiveness. This data-driven approach allows marketers to select the most impactful message before launching a campaign. The Facebook ad copy generator in Anyword is designed to help you communicate value clearly and convincingly, improving your ROI with every ad.

Why Use a Facebook Ad Copy Generator? 

Using a Facebook ad copy generator not only saves time but also enhances creativity and ensures consistency in your messaging. These tools often come equipped with best-practice templates, AI-driven insights, and optimization features that are difficult to replicate manually. Whether you're a solo entrepreneur or managing campaigns for multiple clients, having a reliable ad copy generator at your disposal can dramatically improve your productivity and results.

You can also watch: Meet AdsGPT’s Addie| Smarter Ad Copy Creation In Seconds

Final Thoughts 

With Facebook ads becoming more competitive, having an edge in your ad copy is essential. Each of the tools mentioned above — AdsGpt, Copy.ai, Jasper, Writesonic, and Anyword — offers unique strengths tailored to different needs. Experiment with a few and see which one aligns best with your brand's voice and marketing goals. By incorporating a powerful Facebook ad copy generator into your toolkit, you'll be better equipped to capture attention, drive engagement, and ultimately, boost your bottom line.

[vamikasharma777]

Strategic Influencer Engagement: Targeting the Right Audiences Across Social Platforms

As digital behavior becomes more segmented and audiences diversify across platforms, influencer marketing remains one of the most effective strategies for reaching highly specific demographic and interest-based groups. However, the key to success lies in understanding the unique characteristics of each platform and selecting influencers who align with the behaviors, preferences, and expectations of their audiences.

This platform-by-platform breakdown highlights how businesses can refine their influencer strategies to connect meaningfully with target segments and maximize campaign performance.

Instagram: Visual Influence for Lifestyle and Consumer Brands

Instagram continues to be one of the most powerful platforms for consumer-facing brands. It is driven by visual storytelling and aspirational content, making it ideal for industries such as fashion, fitness, beauty, travel, and food. Users on Instagram often follow influencers whose lifestyles they admire or whose aesthetics they trust, and they turn to these creators for product discovery and inspiration.

To effectively engage in instagram influencer marketing, businesses should focus on finding influencers who not only have high engagement rates but also create content that matches their brand's visual tone and message. Micro and mid-tier influencers are especially valuable here because of their close-knit, loyal followings. Campaigns should be crafted to allow creators to maintain their authenticity—audiences are quick to disengage when posts appear overly promotional.

In addition, using formats like Stories, Reels, and carousel posts allows for creative expression while offering trackable results. Instagram’s in-app shopping features also help bridge the gap between influence and conversion.

YouTube: Depth, Trust, and Long-Term Impact

YouTube’s strength lies in long-form content and searchability. It is particularly effective for brands that require more time to educate users about their products or services. Audiences on YouTube are accustomed to spending time watching reviews, tutorials, and unboxings. This gives influencers more space to explain a brand's value proposition in depth.

In youtube influencer marketing, the most successful collaborations often involve storytelling or instructional content. For example, a tech brand might partner with a creator to walk through the setup of a new device, while a B2B company may sponsor a how-to series that aligns with its niche.

Because YouTube videos remain discoverable over time, they continue to generate views, engagement, and leads well after the initial publish date. Businesses should consider metrics beyond subscriber count, such as audience retention and comment sentiment, when evaluating potential partners.

LinkedIn: Authority and Influence in Professional Communities

LinkedIn has emerged as a credible platform for influencer marketing, particularly in the B2B space. Its audience includes decision-makers, industry professionals, and executives who use the platform to learn about trends, solutions, and leadership perspectives.

For businesses pursuing linkedin influencer marketing, it is critical to choose influencers who hold expertise in relevant industries and are known for publishing thoughtful, insight-driven content. These may include consultants, analysts, executives, or professionals with significant followings within specific business communities.

Unlike other platforms, content on LinkedIn tends to focus more on ideas and value than aesthetics or entertainment. Brands should consider collaborating on articles, hosting joint webinars, or sharing original research through influencer channels. The goal is to create conversations that are informative and strategically aligned with a company’s services or offerings.

Twitter: Real-Time Reach and Topical Relevance

Twitter’s immediacy makes it a valuable platform for real-time updates, thought leadership, and participation in trending conversations. Although it is more limited in visual appeal, Twitter’s strength is in rapid communication and topic-based engagement.

With twitter influencer marketing, businesses should look for influencers who actively contribute to relevant discussions and have a strong voice within their niche. Whether the focus is technology, finance, healthcare, or public policy, the right influencer can amplify brand messages and spark engagement with a targeted community.

Ideal Twitter campaigns involve product commentary, curated threads, live event coverage, or even collaborative chats. Because content moves quickly on the platform, timeliness and tone are crucial. Messages must be authentic, concise, and tailored to the influencer's existing style.

Conclusion: One Strategy Does Not Fit All

Influencer marketing is a powerful tool, but its effectiveness depends on careful planning and platform-specific execution. The same campaign will not resonate equally across Instagram, YouTube, LinkedIn, and Twitter. Each channel attracts different types of users, supports unique content formats, and requires distinct messaging approaches.

To maximize ROI, businesses must match the platform with the behavior of their target audience and the expertise of the influencer. Whether aiming for consumer engagement, professional credibility, or educational reach, there is a platform and partner fit for every objective.

As social media continues to evolve, marketers who understand these nuances and invest in strategic influencer partnerships will be best positioned to build meaningful relationships and drive measurable impact across their campaigns.

[monetizeyourcoachingnow]

Pricing Psychology for Coaches

Understanding Pricing Psychology

When it comes to setting prices, coaches need to grasp the principles of pricing psychology. This concept revolves around how customers perceive value and make decisions based on price. Understanding these principles can help coaches set prices that not only attract clients but also convey the right message about their services.

For instance, people often associate higher prices with greater quality. This means if a coach prices their services too low, potential clients might think they aren't as skilled or knowledgeable. Therefore, finding the right balance is essential.

The Impact of Anchoring

One effective technique in pricing psychology is known as anchoring. This occurs when a potential client sees a high initial price, which sets their expectations. For example, if a coach offers a premium package at $500, but then presents a basic package at $300, clients might view the second option as a bargain.

Using this method can help coaches frame their offerings better. It’s crucial to present the more expensive option first, as it makes the subsequent choices look more appealing. This strategy can significantly influence the decision-making process.

Present high-value packages first.

Use discounts strategically to create urgency.

Highlight the long-term benefits of coaching.

Perception of Value

Clients often assess the value of coaching services based on their pricing. A coach’s price communicates a lot about their expertise. If a coach can effectively demonstrate their value through testimonials or case studies, clients might be more willing to pay a premium. Learn more by clicking here https://monetizeyourcoachingnow.com/ 

Another way to enhance perceived value is by offering add-ons or bonuses. For instance, including a free ebook or access to exclusive webinars can make a package more appealing. This not only justifies the price but also enhances the overall experience for clients.

Use testimonials to build trust.

Include bonuses in packages.

Showcase client success stories.

Setting the Right Price

Finding the perfect price point is crucial for coaches. It should reflect the value provided while remaining competitive. Conducting market research can help in understanding what similar coaches are charging.

Additionally, it’s important to consider the target audience. Coaches working with high-achieving professionals might set different prices than those targeting new graduates. Tailoring pricing strategies to match the audience can lead to better results.

Testing Pricing Strategies

Once a price is set, it’s beneficial for coaches to test their pricing strategies. This can involve offering discounts or running promotional campaigns to gauge client responses. By analyzing what works, coaches can adjust their pricing accordingly for maximum impact.

Moreover, seeking feedback from clients about pricing can provide valuable insights. If clients feel a service is worth the price, it can boost a coach’s confidence in their offerings.

Run limited-time offers.

Gather feedback on pricing.

Analyze client conversion rates based on pricing changes.

Conclusion

In the world of coaching, pricing psychology plays a vital role in attracting clients and retaining them. By understanding how clients perceive value and making strategic decisions about pricing, coaches can effectively position themselves in the market. Remember, it’s not just about setting a price; it’s about conveying value and building trust with every client interaction!

By implementing these techniques, coaches can create a pricing strategy that works for them and their clients. This understanding of pricing psychology can ultimately lead to a thriving coaching business.

Frequently Asked Questions (FAQs)

What is pricing psychology in coaching? Pricing psychology refers to the principles that influence how customers perceive value and make decisions based on price, helping coaches set prices that attract clients while conveying the right message about their services.

How does the anchoring technique work? Anchoring occurs when a potential client sees a high initial price, which sets their expectations. Presenting a more expensive option first makes subsequent options appear more appealing.

Why is perceived value important in coaching pricing? Clients often assess the value of coaching based on pricing. A coach's price can communicate their expertise, and demonstrating value through testimonials can encourage clients to pay a premium.

What strategies can enhance perceived value? Coaches can enhance perceived value by using testimonials, including bonuses in packages, and showcasing client success stories to make their offerings more appealing.

How can coaches determine the right price for their services? Finding the right price involves reflecting on the value provided, conducting market research, and considering the target audience to tailor pricing strategies effectively.

Should coaches test their pricing strategies? Yes, coaches should test their pricing strategies by offering discounts or running promotional campaigns to gauge client responses and adjust their pricing for maximum impact.

How can feedback from clients impact pricing decisions? Gathering feedback from clients about pricing can provide valuable insights. If clients feel a service is worth the price, it can boost a coach’s confidence in their offerings.

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[asteeriinfotechseo]

Is the Internet marketing company beneficial for businesses?

In today’s fast-paced digital world, businesses must adapt to new marketing trends and methods to stay competitive. The Internet has become the dominant platform for customers to discover products, services, and brands. 

As a result, a solid online presence is no longer optional—it's essential for growth, profitability, and long-term sustainability. One way to ensure that your business stands out in the crowded digital marketplace is by partnering with a top internet marketing company.

For businesses that want to thrive in the digital space, working with a professional agency like Asteeri Infotech can provide a competitive advantage. By leveraging their expertise, you can tap into the full potential of digital marketing and see significant improvements in brand visibility, customer engagement, and sales performance. 

Let’s explore why a top internet marketing company is beneficial for your business and how Asteeri Infotech can play a crucial role in your business's success.

1. Access to Expertise and Cutting-Edge Strategies

One of the most significant advantages of partnering with a top internet marketing company like Asteeri Infotech is gaining access to a team of experts who are skilled in the latest digital marketing techniques. The world of online marketing is constantly evolving, and staying on top of the newest trends and tools is crucial for success.

A professional internet marketing company has the expertise to design and implement strategies that are tailored to your specific business needs. Whether it's improving your search engine rankings, developing an effective social media presence, or crafting high-converting email campaigns, their team has the knowledge to handle it all. 

Their deep understanding of industry best practices and emerging trends ensures that your business is using the most effective marketing strategies to reach its target audience.

2. Comprehensive Digital Marketing Solutions

A top internet marketing company offers a wide range of services that can benefit your business across various channels. For instance, Asteeri Infotech provides a comprehensive suite of services such as:

Search Engine Optimization (SEO): SEO is a crucial element of digital marketing, as it helps improve your website's ranking on search engines like Google. A higher ranking means greater visibility, which can result in more traffic and higher conversion rates. 

The SEO experts at Asteeri Infotech will analyze your website and implement strategies to improve your organic rankings, such as keyword optimization, content creation, and link-building techniques.

a. Social Media Marketing: 

Social media platforms are a powerful tool for engaging with customers and building brand loyalty. With the help of a top internet marketing company, you can develop a strong social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn. 

Social media marketing strategies can include content creation, paid advertising, and audience targeting to increase brand awareness and foster customer relationships.

b. Pay-Per-Click (PPC) Advertising: 

Pay-per-click advertising is an effective way to generate immediate traffic to your website. A top internet marketing company will help you create and manage PPC campaigns that target the right keywords and demographics. 

By carefully optimizing your ads, you can see a significant return on investment (ROI) through increased website traffic and conversions.

c. Content Marketing: 

Content marketing is essential for establishing authority in your industry and building trust with your audience. A top internet marketing company like Asteeri Infotech can help you create valuable, engaging, and informative content that resonates with your target audience. 

Blog posts, videos, infographics, and case studies can be used to educate your customers and drive traffic to your website.

d. Email Marketing: 

Email marketing is still one of the most cost-effective methods for nurturing leads and converting prospects into customers. With the expertise of a professional marketing team, you can create personalized email campaigns that engage your audience, promote special offers, and build customer loyalty.

e. Web Design and Development: 

A professional, user-friendly website is the cornerstone of any successful online marketing strategy. Asteeri Infotech offers web design and development services that ensure your website is not only visually appealing but also optimized for performance, speed, and SEO.

By working with Asteeri Infotech, you gain access to all these essential marketing services under one roof, allowing for seamless integration and a unified marketing approach.

3. Improved Efficiency and Cost-Effectiveness

Hiring an in-house marketing team can be expensive, especially for small and medium-sized businesses. By choosing to work with a top internet marketing company, you can reduce operational costs while still benefiting from expert-level marketing services. 

Agencies like Asteeri Infotech have established processes, tools, and technologies that allow them to execute marketing strategies more efficiently than an in-house team. Additionally, outsourcing your marketing efforts can save you time. 

Instead of spending valuable time trying to learn and execute digital marketing strategies on your own, you can leave it to the experts at Asteeri Infotech. Their experienced team can quickly identify opportunities, implement strategies, and track results, allowing you to focus on other aspects of your business.

4. Scalability and Flexibility

One of the key benefits of working with a top internet marketing company is the scalability and flexibility they offer. As your business grows, your marketing needs will evolve, and a professional agency can adjust its strategies to align with your changing objectives.

Whether you're looking to expand into new markets, launch a new product, or increase your customer base, Asteeri Infotech has the expertise and resources to scale your marketing campaigns accordingly. 

Their team can handle marketing efforts for businesses of all sizes, from startups to large enterprises, and provide customized solutions that fit your unique needs.

5. Data-Driven Decisions and Measurable Results

Another key advantage of working with a top internet marketing company like Asteeri Infotech is the ability to make data-driven decisions. Effective marketing relies on data to measure performance and optimize campaigns for maximum impact.

With tools like Google Analytics, social media insights, and PPC dashboards, Asteeri Infotech’s team can track the success of your marketing campaigns and provide you with detailed reports on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI. 

By using this data, they can continually refine and improve your marketing strategies to ensure that you get the best possible results.

6. Better Brand Visibility and Increased Reach

In today’s crowded digital marketplace, it can be challenging for businesses to stand out. However, a top internet marketing company has the resources to increase your brand visibility and reach a broader audience.

Asteeri Infotech excels at creating targeted marketing campaigns that ensure your business is visible to the right people at the right time. Whether through SEO, social media marketing, or paid advertising, the company can help you reach customers who are actively searching for your products or services.

The result is not only increased website traffic but also improved brand recognition and credibility. As your online presence grows, your brand will become more visible to potential customers, creating a greater opportunity for conversions and long-term customer loyalty.

7. Staying Ahead of the Competition

In today’s competitive business environment, staying ahead of the competition is crucial for success. By partnering with a top internet marketing company like Asteeri Infotech, you gain a competitive edge. Their team stays up-to-date with the latest industry trends, algorithms, and marketing technologies, ensuring that your business is always one step ahead.

From optimizing your website for voice search to leveraging AI-powered tools, Asteeri Infotech can help you implement cutting-edge strategies that give your business a significant advantage over competitors who are not utilizing the same advanced techniques.

8. Building Long-Term Relationships with Customers

Effective internet marketing goes beyond making a sale—it’s about building lasting relationships with customers. By leveraging content marketing, email campaigns, and social media, Asteeri Infotech can help you engage with your audience on a deeper level, fostering loyalty and trust over time.

Their strategies focus not only on acquiring new customers but also on retaining existing ones. Through ongoing engagement, personalized communication, and targeted offers, you can turn one-time buyers into lifelong customers who will continue to support your business for years to come.

9. Targeted Marketing to Reach the Right Audience

One of the key challenges businesses face is ensuring they are reaching the right audience with their marketing efforts. A top internet marketing company like Asteeri Infotech specializes in creating targeted marketing campaigns that focus on attracting the right demographic, whether it's by age, location, interests, or behavior. 

This level of precision ensures that your marketing dollars are spent effectively and that your message reaches the people who are most likely to engage with your brand. Asteeri Infotech uses advanced tools and techniques like audience segmentation, behavior tracking, and data analytics to create highly targeted marketing campaigns. 

With a clear understanding of your audience's needs and preferences, they can craft messages that resonate, improving customer engagement and conversion rates. As a result, you not only save money on ineffective advertising but also increase the chances of turning leads into loyal customers.

10. Enhanced Customer Experience and Engagement

In today's competitive business environment, providing a positive customer experience is crucial for long-term success. A top internet marketing company like Asteeri Infotech understands that marketing is not just about selling products or services—it's about creating a meaningful, personalized experience for your customers. 

By focusing on customer engagement, they can help you build stronger relationships with your audience. Through strategies such as email personalization, dynamic content creation, and interactive social media campaigns, Asteeri Infotech enhances the overall customer experience. 

Engaged customers are more likely to share your content, refer friends, and make repeat purchases, contributing to increased lifetime value. Furthermore, by consistently improving the customer journey, you foster brand loyalty, which is vital for long-term business growth.

Conclusion

Choosing a top internet marketing company like Asteeri Infotech is one of the best decisions you can make for your business. From access to expert knowledge and comprehensive marketing solutions to improved efficiency and measurable results, the benefits are undeniable. 

By working with professionals who are dedicated to your success, you can elevate your brand, increase visibility, and drive revenue growth in ways that might be impossible to achieve on your own.

Whether you’re a small business looking to gain traction or an established company aiming for greater success, Asteeri Infotech provides the tools, strategies, and expertise you need to take your business to the next level. With their help, you can build a powerful online presence that will stand out, attract customers, and keep your business competitive in the ever-evolving digital landscape.

[mariacallous]

Standing in a seemingly endless line of people donning Harris-Walz branded camouflage hats, pink knit beanies, and “Hotties for Harris” T-shirts, 36-year-old Jenn Cookson was brimming with excitement. 

“I’m just a die-hard Kamala fan and Walz fan,” said Cookson, an acquisitions specialist at the U.S. Defense Department, as she waited for U.S. Vice President Kamala Harris’s rally on Tuesday. “I’m not going to lie, when I see her speak today, I’m totally going to cry.”

Emotions are running high among American voters just days before the election on Nov. 5, which polls suggest will be a toss-up between Harris and former U.S. President Donald Trump. Both candidates are making their final pitches to galvanize potential voters—but their target audiences look quite different. 

Democrats and Republicans “are now engaged in a battle of the sexes,” said Jennifer Lawless, a political scientist at the University of Virginia. “This is the first time I can remember where they’re really not competing for the same voters at all,” she added. 

Gendered voting preferences are nothing new. For decades, women and men in the United States have differed in their political views, with women leaning Democratic over Republican, and young women in particular growing steadily more progressive while their male counterparts have remained the same. That split has been thrown into the spotlight this presidential election—the first since Roe v. Wade was overturned in 2022—as both Harris and Trump champion starkly different visions of womanhood and masculinity on the campaign trail.

“The Democrats are making it about abortion rights and about women’s rights in general,” Lawless said. “The Republicans are making it more about men being left behind and not being sufficiently supported by the Democratic administration.”

That approach has seen Trump’s team, known for its “grab ‘em by the pussy” and “childless cat ladies” comments, lean into hypermasculine messaging and often crude rhetoric about women and gender roles. In just the last few weeks, Trump has praised the size of Arnold Palmer’s genitalia and mocked CNN’s Anderson Cooper, who is gay, by calling him “Allison Cooper.” Last year, Trump was found liable for sexual abuse. Now, he is casting himself as a protector of women—“whether the women like it or not.” 

To court upward of tens of millions of largely young male potential voters, Trump has appeared on at least a dozen podcasts and shows with overwhelmingly male audiences, including the immensely popular Joe Rogan Experience. Stephen Miller, a top Trump advisor, built on that kind of messaging in an interview with Fox News, in which he remarked that a vote for Trump would be a stamp of manliness. 

“The best thing you can do is to wear your Trump support on your sleeve,” Miller said. “Show that you are a real man. Show that you are not a beta. Be a proud and loud Trump supporter and your dating life will be fantastic.”

It’s a vision of gender roles that stands in sharp contrast to that espoused by Harris, who has made reproductive rights a key feature of her campaign and uses the catchphrase “we are not going back”—including in a campaign ad that nodded to the women’s suffrage movement. Reproductive rights also dominated the conversation when Harris appeared on the popular podcast Call Her Daddy, which has an audience of some 5 million people, most of whom are women under the age of 45. 

“We are looking at, I think, different Americas depending on who wins here,” said Christine Matthews, a pollster who has worked for Republican candidates with expertise on swing voters, particularly those who are women. “The question is: Will there be enough women and men who agree that ‘we should not go back’ to propel Kamala Harris to victory?” 

If Harris is indeed propelled to victory, she would make history as the United States’ first woman president. But unlike former U.S. Secretary of State Hillary Clinton, who called attention to her gender when she ran for president in 2016, Harris has largely downplayed her identity on the campaign trail. 

“Political leaders are always performing their gender,” said Hilary Matfess, a political scientist at the University of Denver’s Josef Korbel School of International Studies whose work focuses on political violence and gender dynamics. “It’s a little bit trickier for women to try and walk that tightrope—demonstrating that they’re strong, and tough, and masculine enough to get the job done without people thinking, ‘Oh, my god. She’s such an unrelatable bitch.’” 

Both Trump and Harris are rallying potential voters at a time when younger women across the United States have grown increasingly progressive in the past two decades. But their male counterparts—who tend to tilt conservative over liberal—have not shifted with them. 

Those patterns have long guided campaign strategies for Democrats and Republicans. The formula of success for Democrats “is to win women by more than we lose men,” said Celinda Lake, one of the two lead pollsters for the Biden campaign in 2020. “The Republican formula is the opposite: win men by more than they lose women.” 

That longstanding gap in presidential voting preferences between men and women largely tracks with what we’re seeing ahead of this election, experts and pollsters said, despite both candidates’ more targeted outreach. “Even though both campaigns are leaning heavily into messaging to one gender or the other, the overall gender gap is well within the norm,” Matthews said.

But those numbers could prove decisive in key swing states, where polls indicate that Harris has stronger support among women, while Trump has stronger support among men. Dawn Teele, a political scientist at Johns Hopkins University, noted there are simply more women in many key battleground counties and that overall women voter turnout is slightly higher than men. 

“Even a small preference for the Democrats among women in some of these swing states, in some of these swing counties, can make a difference because there’s more of them,” she said. 

Women might broadly lean Democratic, but there remain deep divisions within the demographic, particularly along racial, age, location, and educational lines. Those dynamics were on display in both 2016 and 2020, when the majority of white women voted for Trump.  

One such voter is Maureen Sullivan of Hoboken, New Jersey, who made waves in 2016 for penning a New York Times op-ed explaining her decision to vote for Trump. As a white, college-educated, Catholic mother who grew up in a pro-union household, voting for Trump “was an easy choice,” she wrote, citing economic issues, school choice, and how he would “come into office less burdened by party loyalties.” 

Sullivan, who said she grew up in a traditional Democratic household but has mostly voted Republican, plans to back Trump again this year. “We’ve seen the world [become] a lot more dangerous place than it was when Trump was president,” Sullivan told Foreign Policy. Under a Trump administration, she would want to see low taxes, a strong economy, and changes with crime and the border, she said. 

“I just don’t think [Harris] has what it takes to be president,” said Sullivan, who noted that she watches the news constantly. She likened Harris to an “empty pantsuit.” “I try to find something in her that convinces me that she would make a decent president, and I just haven’t seen it. She can’t speak. She doesn’t seem to have any ideas. She certainly can’t communicate them if she does have ideas.” 

A recent poll found that nearly 60 percent of college-educated white women said they will back Harris this election. But 55 percent of white women and 70 percent of white men without college degrees said they will vote for Trump. 

And with just a few days to go before the election, both conservative and liberal women are already turning out in force. Women are already outpacing men in battleground states, resulting in a 10-point gender gap in early voting so far, Politico reported. 

While waiting in line to hear Harris’s speech on Tuesday, 51-year-old Renee Dotson, who works in local government, said that she was “glad” the Democratic presidential candidate was a woman of color. “But, like, more importantly than her gender and race is the current conditions that we’re facing as Americans right now and how that can really be diminished,” she said. 

“We’ve already had a taste of what presidency looks like under this other candidate, and there’s no need to revisit that,” she said. “Nothing good came from it.”