#asda’s customer queries

[strabane-asda0]

the real question is: do you have a rivalry with aldi and tesco?

I wouldn’t per se say a rivalry - tesco’s one big shop, but Aldi (and Lidl) are a handful of small shops, at least where I’m from.

Aldi is easier to get to and cheaper, but Tesco offers a lot more. Both are good, and I have no real preference

[wheelspoker829-blog]

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Asda in Leeds seems to be struggling with available delivery slots more than anywhere, with all the slots filled up now until December 15. You can still use Click & Collect or visit a store in person. Iceland Iceland does offer home delivery services, but there are no available slots until after Tuesday, March 24, but you cannot book a delivery that far in advance. On the Iceland website, many. Shop for Big Deals - Frozen online at Iceland. Choose from convenient delivery slots and get free next day delivery on orders over £35. In a 2 hour slot you will be tasked with 13-15 deliveries to complete within 2 hours. This will usually be between 40-50 crates you need to load the van with. Every 2 hours back to the shop to reload and unload. Shop staff almost never help load the crates for you even though training suggest they will.

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[robertraitelecom-blog]

Learn 4 Ways to Check Your ASDA Mobile Balance!

Dear ASDA mobile customers, are you looking online for ways to know your ASDA mobile balance? Then you are at right place. Here, I am going to tell you 6 different ways to check your ASDA mobile balance. Check ASDA mobile Balance with USSD Codes MMI/USSD codes is a great way to query your mobile operator and get response for your query immediately. You can dial the following USSD code to check remaining airtime balance in your sim card. ASDA mobile balance Check Code: *# 345# ASDA mobile Number to Check Balance You just have to call the following number to know your ASDA balance. Call 2732 from your handset and follow the instructions on the automated service. Number to Check ASDA mobile Balance: 2732 Check Balance via TEXT If you are used to sending TEXT then this is an awesome option for you. You just have to type a text “BAL” in the following format and send it to 2732. ASDA Check Balance (using TEXT): BAL to 2732 Now, within few seconds you will get a response text having your airtime balance details and validity information. Manage Online Account Do you love your PC on Mac? And your love using them? Then this is an option for you. You just need to register your mobile number with ASDA mobile official site and create an account there. Register or Login: Not available yet Now you can log in to this online account anytime to know your balance and you can also perform several other task through this account. My Read the full article

[janifer567-blog]

Asda Customer Survey

Asda Feedback Survey – If you are searching for genuine details on Asda Customer Satisfaction Survey to share your loyal feedback about Asda survey, Then, you have been landed at the correct point of information. On this page, we are sharing the Asda Survey Guide.

From this Asda Guest Feedback Survey Guideline, you can get detailed info about Asda Guest Satisfaction Survey requirements, its rules and regulation.

How To Enter In Asda Customer Feedback Survey:-

➠ Go to the official site of Asda feedback survey at www.tellasda.com.

➠ Please enter the date you visited the store.

➠ Give your rate as per your satisfaction with Asda store.

➠ Give an answer to the question related to your visit.

➠ Enter your contact details as per needed to enter into sweepstakes.

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[seotipsandtricks-me]

Product or brand differentiation is an age-old problem for marketers, made even worse by the relative lack of geographical barriers that exist online. When a retailer doesn’t need to differentiate itself, it probably won’t, but one of the main retail problems experienced online is how to get customers when they have so much choice. For example, most people reading this in the UK will do their weekly shop at Sainsbury’s, Tesco, Asda or Morrisons. I’m willing to bet that decision is motivated almost entirely by convenience. If you live near a Tesco, but move to the other side of town and it’s now easier to do you shopping at Asda, do you care? Probably not. The same is true of other retail sectors that have physical shops. You’re about to redecorate your bedroom and need some paint. Do you choose between B&Q, Wickes or Homebase because you have a deep affinity with them? Or do you choose whichever happens to be the easiest to drive to? When it comes to online retailers that sell similar products, at similar prices to their competitors, they simply must find a way to differentiate themselves. However, it’s not enough to simply recognise that, organisations simply must find a way to put it into practice. In this blog post we’ll be exploring two ways in which retailers differentiate themselves in their marketing, using real examples and tips for how you can do the same. Retail with a conscience In 2019 and beyond, consumers are becoming increasingly aware of social, environmental and economic issues that are facing the world, and many are taking their hard-earned money and spending it with retailers who have differentiated themselves from the competition by having a conscience. In 2016, Morgan Stanley surveyed 1000 customers in the UK for their views on clothing retailers and found that while price and quality still rank as the most important factors affecting buying decisions, ethical concerns have increased by 9% in importance since 2010, especially among the younger consumer demographics. A study of 2000 US adult internet users in 2015 found that more than half of respondents stop buying from companies they believe are unethical. It’s clear that this is a growing trend and retailers that wish to succeed and differentiate themselves in 2019 need to make sure that they’re ethical. So, what’s an example of an ethical company that succeeds? Patagonia The high-end outdoor company that’s beloved of explorers, and trendies in equal measure is also a fantastic example of a company that’s differentiated itself in its market by walking the walk, not just talking the talk. It should seem like a no brainer for an outdoor company to be ethical but Patagonia have been the trendsetters that others have followed. Patagonia’s entire supply chain is ethical which includes certified organic cotton, a high percentage of recycled fabrics, excellent labour conditions, strong animal welfare policies and a general willingness to change when issues arise. Listed as one of 2018’s most Innovative Companies, they have openly bucked the trends of other major companies trying to stay neutral on hot topics and have encouraged their staff to take days off to vote in elections, to champion environmental protections, sued the Trump administration, and even donated their unexpected $10m windfall from Trump Tax Cuts to grassroots organisations that fight the causes of climate change. It’s something that seems to be working. Every time they amplify their social mission, their revenue grows even more. In fact, it’s estimated that from 2014 to now, revenue and profits have nearly quadrupled and now stand close to $1bn. Like it or not, the younger generation of consumers are increasingly conscious of how and who they spend their money with… and retailers need to act. In fact, it’s suggested that 92% of millennials are more likely to buy products from ethical brands and retailers. If you’re a retailer rather than a brand, you may not have the flexibility to be able to make wholesale changes, however, there are a number of things you can do to appeal to the ethical concerns of your customers. Examples could include: Ensuring your logistical partners are aware of and committed to reducing their carbon footprint. Committing to your own environmental policies. It could be committing to become carbon neutral, or plastic free by a specific date. Ensuring that any external delivery providers you use are committed to respecting worker’s rights. Shout out to Hermes here who have recently committed to do doing so. Ensuring your own workers are treated properly as a minimum and go above and beyond to treat them great. For example, compare the press coverage of Sports Direct with that of Richer Sounds. Investing in your own CSR efforts. Cultivate and Embrace a Community As we’ve already discussed, it can be hard to differentiate yourself from the competition, especially if the products you sell or the service you provide is similar. Currently it’s estimated that: 93% of millennials have made a purchase based on a recommendation from a friend or relative 89% of millennials trust these recommendations over the claims of the brand itself By 2025, 75% of the American workforce will be millennials Clearly, cultivating and embracing a community of customers and advocates could ensure an organisation’s continued success. So how do you go about this when every other retailer is looking to do the same? Broadly, brands that take something unique about their brand or service and amplify it tend to perform best when it comes to creating a community. And naturally, some industries lend themselves to this better than others. Let’s have a look at one of the best examples of this happening organically, and then explore how their lawyers very nearly ruined it all. IKEA Hackers This blog, started by Malaysian IKEA fan ‘Jules Yap’ in 2006 has grown to be one of the most well-known home and DIY blogs online. It’s also spawned social media communities on Instagram, Facebook and Reddit as people post their own hacks of famous IKEA furniture. These sorts of online communities and groups are worth their weight in (flat packed) gold and many retailers spend significant amounts of time and money to grow them, so the fact that this one grew organically is even more special. Of course, IKEA aren’t the only company that sells flat pack furniture, but through their product differentiation they certainly are the most associated with modern, sleek and innovative home furniture, and they have an army of devoted fans. That’s why what happened in 2014 is even more baffling. A tl:dr version of that link is that IKEA got their lawyers involved in a trademark dispute over the small amount of advertising revenue that Jules was making from her site. As Gizmodo put it… “It’s petty and tone deaf, a rare misstep for a company that has a knack for good PR. Instead of encouraging a blogger who has spent years creating what amounts to free publicity for Ikea—and helping people find more reasons to buy products they may otherwise have overlooked—the company is bullying her over a tiny amount of advertising revenue.” Ultimately, IKEA saw sense and reversed their decision, so long as the site doesn’t contain any commercial elements. Ultimately, they must have seen the value in an engaged and devoted online community. They probably didn’t want the bad PR either. Sephora The French beauty giant Sephora quite rightly gets lauded as one of the best when it comes to growing and maintaining an online community. Their Beauty Insider forum was created off the back of thousands of online reviews and questions on their main site. It acts as a hub for their customers to share beauty tips, ask questions, and help solve others’ problems. It also allows customers to upload their latest looks with Sephora products and the platform automatically links to the products for people to purchase them directly. https://www.sephora.com/gallery/?opi=2648420102 At the time of writing there are over 3000 pages of forum entries, and the retailer themselves have barely had to lift a finger! Users have access to thousands of unbiased reviews and queries, with the added bonus that they become influencers themselves. It’s been described as “like Reddit for beauty lovers” So how do you go about creating a community? Creating a community to differentiate yourself from your competition is not easy, but if you invest the time and effort to do it properly then the effects can be priceless. Identify a theme or area to build around. In the examples we’ve seen, the people involved had a clear idea or theme to focus their efforts on. Potential members of that community are much more likely to get involved if they know what it is… obviously. Do something different. While not impossible, it’s unlikely you’re going to draw people away from an existing community if you don’t offer them something new and/or better. Identify a gap, solve a problem, do something new and exciting, or make life easier for someone. Don’t Give Up. These things take time, money and a lot of effort but if it’s done right then it’s money well spent. Have a plan and follow it through. It’s also important not to get too hung up on ROI and measurement. These things can often be based on ‘feel’ rather than raw data. Recognise when to hand it over. Ever been to a party where the host tried to force the fun? Well this is the same. Despite building it and putting in the effort, a community always belongs to the users. Allow them the freedom to express themselves as they like. Make sure to choose the right platform. If you’re making your own, then you have more autonomy but if you plan to use an existing platform then you need to consider who uses it and for what. IKEA Hackers probably isn’t very active on LinkedIn, for example. We’d love to hear some examples of online communities you’ve seen online, or perhaps you’re part of. Let us know in the comments or on social and if you need assistance identifying and growing your user marketing then don’t hesitate to get in touch. You can call us on 01273733433 or via the contact form below: Contact Us Name* First Last Email* Message*EmailThis field is for validation purposes and should be left unchanged. jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 13) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} ); jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [13, 1]) } );

[snehalaxel]

Instant Curry Market Size 2021, Share, Analysis, Global Trends, Manufacturer, Suppliers and COVID-19 Pandemic Presenting Future Opportunities 2027

"

This Instant Curry Market research report has a complete overview of the market, covering various aspects such as product definition, segmentation based on various parameters, and the prevailing vendor landscape. The market report consists of explicit and up-to-date information about the consumer. demands, their inclinations, and their variable likings about a particular product. The report not only saves valuable time but also adds credibility to the work that has been done to grow the business. In this winning Instant Curry Market business report, thorough investment analysis is offered which forecasts imminent opportunities for the market players and develops the strategies to grow return on investment (ROI).

The Instant Curry market research report highlights the key trends and the factors driving the industry as well as those hindering it. Moreover, it boasts of accurate data pertaining the future growth model of this domain by referencing the past and present business landscape. Further, the document offers a broader perspective by defining the size and shares of the market and its segments, unveiling the top revenue prospects in the process.

Download Sample PDF+ All Related Graphs & Charts @: https://axelreports.com/request-sample/106159

(Note: The sample of this report is updated with COVID-19 impact analysis before delivery)

By Market Players: Kokumaro Premium Golden Ottogi KongYen ASDA Trader Joe`s Ikan SautéMAK NYONYA Aroy-D Williams Sonoma Action One By Type Mild Instant Curry Medium-Hot Instant Curry Hot Instant Curry Others By Application Pasta Rice Others

A detailed outline of the Global Instant Curry Market includes a comprehensive analysis of different verticals of businesses. North America, Latin America, Asia-Pacific, Africa, and Europe have been considered for the studies on the basis of several terminologies.

Table of Content:

Market Overview: It includes six chapters, research scope, major manufacturers covered, market segments by type, Neutral and Extra Neutral Alcohol market segments by application, study objectives, and years considered.

Market Landscape: Here, the competition in the Worldwide Neutral and Extra Neutral Alcohol Market is analyzed, by price, revenue, sales, and market share by company, market rate, competitive situations Landscape, and latest trends, merger, expansion, acquisition, and market shares of top companies.

Profiles of Manufacturers: Here, leading players of the global Neutral and Extra Neutral Alcohol market are studied based on sales area, key products, gross margin, revenue, price, and production.

Market Status and Outlook by Region: In this section, the report discusses about gross margin, sales, revenue, production, market share, CAGR, and market size by region. Here, the global Neutral and Extra Neutral Alcohol Market is deeply analysed on the basis of regions and countries such as North America, Europe, China, India, Japan, and the MEA.

Application or End User: This section of the research study shows how different end-user/application segments contribute to the global Neutral and Extra Neutral Alcohol Market.

Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

Research Findings and Conclusion: This is one of the last sections of the report where the findings of the analysts and the conclusion of the research study are provided.

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What is the total market value of the Global Instant Curry Market report?

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Axel Reports has the most comprehensive collection of market research products and services available on the web. We deliver reports from virtually all major publications and refresh our list regularly to provide you with immediate online access to the world’s most extensive and up-to-date archive of professional insights into global markets, companies, goods, and patterns.

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"

[ourdimitriblr]

Baby Personal Care Products Market Analysis (2020-2027) | Procter & Gamble, Unilever, Johnson & Johnson

Latest Global Baby Personal Care Products Market research report is an in-depth study of the industry including basic structures. This report features market revenue, share, development and market size. Also accentuate Baby Personal Care Products industry contribution, product picture and provision. It examines a competitive summary of worldwide market forecast between period 2020 to 2025.

The Global Baby Personal Care Products market report gives information covering market competition, creation, revenue, export, import, supply, utilization, market overview, market examination by applications and market impact factors analysis. These reports are resulting with market intelligence, economy and value. The report offers operational advisory and business intelligence on ‘Baby Personal Care Products Market’, emphasizing on emerging business models, problematic advancements alongside point of reference investigation and achievement contextual analyses. It additionally covers the demand-supply gap, difficulties and specialty sections in the ecosystem

Get Free Sample Copy for more Professional and Technical insights at: https://www.globalinforeports.com/request-sample/1094607

Leading Players are:

Procter & Gamble, Unilever, Johnson & Johnson, Avon, L'Oréal, Kimberly-Clark, Beiersdorf, Bonpoint, Burt s Bees, Marks & Spencer, Asda Group, Nivea

The Baby Personal Care Products report uttered an entire view of this market by substituting it when it comes to application as well as region. Trends examines regional segmentation integrates prospective and present requirement for them from the North America, Europe, Asia Pacific, South America, Middle East & Africa. The report covers the major applications of industry in the leading region.

Major Types are:

Hair Care Products

Skin Care Products

Toiletries

Fragrances

Convenience Products

Others

Major Applications are:

Supermarkets

Convenience Stores

Exclusive Shops

Online Stores

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This Report will address some of the most important questions which are listed below:

Which is the main local/country for the development of the market? What is the anticipated growth rate of the leading regions during the forecast period?

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What the key factors driving, inhibiting the growth of the market and what is the degree of impact of the drivers and restraints?

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The Baby Personal Care Products report stipulates economic scenarios with all the thing value, the principal area, benefits, distributions, limitations, creation, petition, market enhancement, and figure and so forth. The Baby Personal Care Products report introduces speculation attainability evaluation, a task SWOT investigation, and venture yield evaluation.

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[a-zhomework]

2nd Sem NMIMS Assignments Solution Dec 2018

Must read before purchase You must edit minimum 20 percent for submission, because universities/institute can catch copy case and provide 0 marks. 1. Marketing Management Q1. Mr. Hari has joined as a marketing head in a startup that deals with online sale of Groceries. The online store is named as www.baniyakidukaan.com. The store will start its operation in 4 cities namely Mumbai, Pune, Delhi and Bangalore. The company faces tough competition from various online stores. The company s major focus is to make the items available at lowest possible price. You have been asked to prepare the 7P s of marketing mix for the online store. Q2. M/s Kids Corporation is planning to launch its own brand of Dolls across India. The doll will be named Senorita and it will be available in the price range of 600/- to 1400/- Rupees. The doll will be available in major types of profession like Doctor, Lawyer, Teacher, etc. so that it can even inspire girls to go for these careers in future. Design the Segmentation, Targeting and Positioning strategy for Senorita. Q3. M/s Joy Corporation wants to enter into the production, marketing and distribution of Mobile Phones. The company is a market leader in Washing Machines and Refrigerators. The company wants to penetrate into the ever increasing Mobile Market. It plans to sell mid-range mobile phones where the major competitors are Oppo, Vivo and Xiaomi. a. Explain various steps involved in the new product development of Joy Mobile Phones. b. Explain various marketing strategies that Joy mobile phones should undertake during the time of launch i.e. introduction phase of Joy Mobile Phones.   2. Financial Accounting and  Analysis Question 1: You visited Subway that’s the fast food restaurant to purchase a Combo worth Rs 499. The restaurant paid for the raw material and utilities amounting Rs105 for each sale. In addition to that, the restaurant also paid for certain expenses in cash in total Rs 50 per sale. Discuss how these financial transactions will be recorded by way of journal entry, and also, discuss the various stages of the whole accounting process. (10 Marks) Question 2: The Companies Act 1956 was the first Act which governs the various Companies registered in India. However, in the year 2013, the Act was amended holistically to bring more transparency in terms of accountability, presentation and disclosure aspects in relation to various financial information of a company. However one of your friend is of the opinion that there is only one difference between the two Act , that is , the presentation of financial statements , previously it was governed by Schedule VI and now Schedule III governs it. Now, you are assigned with the task of convincing your friend that there is a huge difference between the two Acts, by briefing him on atleast five other points of differences between the two. (10 Marks) Question 3: The following information pertains to the Income statement of Beta Ltd.

a. Redraft the information in the vertical form of Income statement and also, calculate Earnings After Taxes (EAT) (5 Marks) b. Calculate the gross profit ratio and operating profit ratio. Discuss, how they differ from each other? (5 Marks) 3. Essentials of HRM Q1. Sanskruti Ltd. is an apparel manufacturing company. Lately it was observed that the absenteeism as well as the employee turnover has increased tremendously. An external consulting firm was roped to understand the entire concern. The report presented by the consulting firm specified that the workers are dissatisfied with their job roles as well as they find no career planning and progression which is affecting the overall organisational productivity. Discuss the objectives as well as merits of career planning which can be included to make the employees happy and satisfied in Sanskruti Ltd. Q2. Kadambari Enterprises, which is a family managed business in the area of food manufacturing (Indian Snacks) has grown over the years. The business turnover has now become 500 crore. The organisation never had a concept of performance appraisal, the employees were given raise based on their seniority and relationship with the management. Sneha the new heir of Kadambari Enterprises wants to change the entire outlook and bring in the latest Performance Management System to bring parity and justice for the employees. You have been selected as the head HR and have been asked to present the benefits of appraisal and best PMS for Kadambari Enterprise. Q3. Sameera is a fresh MBA graduate and has joined as a Trainee- Talent Management in Fresoc Ltd. It is her first week at work and she is all geared up for some great learning. To her disappointment she is just handed over some brochures to read. After a fortnight she is assigned some task to work on. Sameera is really confused as she does not have any job clarity and work is being assigned to her randomly. The entire month after joining Fresoc Ltd has been a very demotivating as an outcome she resigned from her services. a. Do you think that the induction of Sameera was wrong? Justify your answer b. What could have been an ideal situation where young talent like Sameera would have been retained? 4. Strategic Management Q1. One of IKEA s key competitors ASDA wants to enter into India into the furniture product category. Conduct a PESTLE analysis for ASDA in India & suggest whether ASDA should enter India or otherwise.   Q2. You have been appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter India. Which one of Porter s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?   Q3. You are the Chairman of General Motors in the US. Your Indian subsidiary GM India has been fast losing market share to Competitor brands which now account for over 90% of the market share. a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. 5. Business Statistics Business Statistics Assets Expense Ratio Return 2006 3-Year Return 5-Year Return 904.8 1.51 4.6 10.7 8.1 675.9 1.28 8.5 11.9 7.3 909.7 0.80 13.1 10.4 6.3 52.2 1.50 11.6 10.3 6.4 8411.5 0.63 10.9 12.4 8.0 282.3 1.22 7.1 10.2 8.0 9870.7 0.86 12.3 15.0 7.7 424.8 1.13 12.3 11.0 6.2 15422.9 0.72 14.0 10.2 6.2 497.9 1.36 8.6 12.0 7.3 547.3 1.09 7.5 12.8 7.2 5527.1 0.41 11.2 10.2 6.5 22592.9 0.46 12.3 13.0 8.4 240.8 1.42 4.4 10.3 6.6 2403.4 0.93 8.0 10.1 4.3 233.3 1.33 6.5 9.4 5.4 71.2 0.15 15.4 6.6 5.0 506.9 1.15 11.2 9.3 4.5 221.6 1.12 13.2 8.9 4.7 434.9 1.19 14.2 12.3 7.1 7834.2 0.56 13.7 9.6 5.5 152.1 1.34 12.4 9.6 4.6 815.4 0.73 13.0 8.9 4.5 85.7 0.45 13.2 9.6 4.0 166.1 1.41 3.3 7.8 5.3 47.2 0.74 8.1 10.8 5.7 6955.2 0.87 7.8 10.7 5.8 135.4 1.25 14.6 8.2 5.8 142.0 1.18 9.2 9.7 5.6 601.8 1.00 9.7 7.9 3.8   Q1. For the data on 31 mutual funds given above, conduct the following analysis: i. Determine the measures of central tendency and of dispersion for the five variables. ii. Provide the five-number summary i.e. the minimum, 1st quartile, median, 3rd quartile and maximum value for asset size. Interpret the above results and comment on how the data is distributed. Answer 2: Q2. For the same data on mutual funds given above: i. Is there a strong association between asset size and expense ratio? ii. Create a scatterplot diagram depicting the association between the two variables. iii. Using the regression equation, predict the 5-year return of a fund whose 3-year return was 8%. Q3. Assume there are 400 athletes in a training camp, who are required to attend the morning drill starting at 4 am. The attendance in morning drills is 70%, i.e. on an average, 280 athletes are present. Fifty new athletes are admitted in this batch. a. What is the probability of attendance being at least 70% among the new athletes, thus ensuring the overall attendance does not fall below 70%? (5 Marks) b. The training coach thinks that this probability will increase, if the new batch size is 40 instead of 50 students. Is he right in assuming so? (5 Marks) 6. Business Law Q1. What is the difference between valid, void or voidable contract. Please explain the instances when a contract becomes valid, void or voidable contract. Q2. Please give at least two (2) real life examples on how the recent amendments in Companies Act, 2013 has brought about sweeping changes in corporate scenario of India. Q3. Arun and Smitha are good friends since a long time. Smitha is in need of a house loan with a bank and Arun has agreed to be a be a co-applicant cum guarantor to help Smitha secure the house loan. Smitha after taking possession of the Flat started defaulting payments of the house loan and absconded. In light of the above instance, you are called to advise the bank on the following queries: a. What is the contract between Arun, Smitha and the bank termed as? Identify Arun, Smitha and the bank according to their roles in such contract? (5 Marks) b. Does the bank have any right against Arun? If yes please explain in detail? If, Arun voluntarily offers to pay the loan to the Bank, what are his rights? Please explain in detail? Read the full article

[noticeboardsdirect-blog]

Exterior Notice Boards

Magnetic magnetic whiteboard whiteboards have a bunch of uses, from house use by toddlers or college students, to small or giant enterprise use for quite a lot of purposes from shows to memo boards. Years in the past, we used blackboards, but they actually contributed to mud air pollution and who is aware of what number of hay fever or bronchial asthma attacks? A magnetic whiteboard - merely put - is way healthier, however it is definitely more expensive. Did you ever consider making your personal? A price comparability is required here. Chances are you'll find that buying a magnetic whiteboard is actually cheaper than making cork notice board asda one.

You'll firstly want to purchase the base to your whiteboard base. This can be surprisingly expensive, depending on what you purchase. Several other merchandise why not try here are needed to arrange the floor; sandpaper - each high-quality and medium, Spackle, and rubbing alcohol to clean the surface after preparation.

You also need magnetic primer and dry-erase paint to make your whiteboard. When it's all done, you will have to buy the magnets, the markers and the cleaning product.felt notice boards unframed Not to point out the hardware it's good to dangle the board on the wall. When you add up all these costs along with the cost of your time, you may find that purchasing a magnetic white board is cheaper than making one.

Once you've got decided on using magnetic whiteboards inside your organisation, whatever the use or the dimensions of the white boards, there are various provides that you will have to purchase. Furthermore, www.noticeboardsdirect.com these provides will must be replaced on a regular basis, as they are consumed. Should you shop fastidiously, however, and buy in bulk, you will significantly reduce the prices of those supplies.

First, you want dry erase markers. It's critical that you just by no means use every other type of writing device on your boards, because the writing won't be able to be wiped away. Use dry-erase markers only, and ensure that the individuals in your organisation perceive that as properly. Also ensure that everyone in the organisation understands the difference between regular markers and dry erase markers. You'd be stunned at the number of people who do not know the difference, and wreck these distinctive boards by writing on them with the wrong sort of markers.

There are lots of different choices for white board markers that can be utilized on your magnetic whiteboards, but if quality matters - and it ought to - search for dry erase markers that dry quick, as well as markers that are non-poisonous. Additionally be aware that there are a lot of totally different styles of markers - these with fats tips, skinny ideas, and Wikipedia Here medium sized suggestions. Some markers even have erasers on the top, and a few don't. Just remember to get a wide assortment of high quality dry erase markers, in all colours available, so that you just always have what is needed. Also just be sure you get a container that is specifically designed to hold dry erase markers, and keep it near the whiteboard.

You need erasers on your magnetic whiteboards - even if your dry erase markers have erasers on the top of them. These are bigger erasers, and relying on how much white board you have got, it's possible you'll need a number of erasers. Select erasers that may be washed, but realise that you will normally want to exchange these erasers each couple of years or so.

Even if you possibly can erase you're the writing from your boards, you will also want cleaning options in order that they can be washed down as needed. You must also buy smooth clothes for such a cleansing as effectively. You'll be able to even purchase special wipes for your magnetic whiteboards for fast clean up as well. Just remember to get a cleaning resolution that was designed for use on white boards, so that you do not spoil the board.

Lastly, because your board is magnetic, you want a nice assortment of magnets. There's a variety of available magnets, and you can even order customised magnets that better suit your company's needs as effectively. Relying on the sort and size of the magnets that you just order, these are sometimes very cheap. You may even purchase magnets which you could customise yourself, simply by writing on them, if that is what you need in your organisation. The writing on these magnets can also be erased, as the need arises, so that they are often relabelled for various makes use of in your magnetic whiteboards.

Most businesses have a wide range of uses for a magnetic whiteboard, which is why most companies who use these distinctive boards have quite a few boards, in a wide range of sizes positioned throughout their organisations. magnetic whiteboard amazon Once you've got determined that your organisation will profit from these unique boards, you will have to decide exactly what is needed. Right here is some info that will help you make your choice, or alternatives.

- What measurement should your boards be? The dimensions of the boards will largely rely upon the quantity of area that you've. What you must realise, however, is that there are different model of boards. There are boards that look and operate just as moveable chalkboards do, which are on casters, there are boards that cling on the wall, and there are even boards that can be utilized as partitions themselves. Get the dimensions that you just need, and the chances are good that you'll simply find the house for it.

- What materials must be used within the development of your magnetic whiteboard? These boards will be constructed of melamine, steel, aluminium, glass, magnetic glass, porcelain, enamel-on-metal, or exhausting coat laminate. Obviously, completely different visit the site materials have completely different prices, and you will want to check with your funds, however as a result of these boards seldom have to be replaced - if they are of top quality to begin with - realise that it will most likely be a one time expense.

- How many boards do you want? Most businesses require multiple white board. You will have one or more in your convention room. In case you have a big organisation, you might want smaller boards for particular mobile whiteboard easel person places of work or cubicles. Remember that quite a lot of sizes, shapes, and styles can be found to go well with every objective inside your organisation, as well as the quantity of house that you've.

- How exactly will your magnetic whiteboard be used? This is essential in figuring out what you get. Will the boards simply be used during conferences? Will particular person employees have use of smaller boards of their area? Will your design group need numerous boards for different initiatives? Consider this rigorously, however realise that you could always buy extra boards as the need for these boards change into evident.

- The place will the boards be positioned? Once more, finding area for these white boards isn't usually difficult, nonetheless, the place they will be placed usually determines which kind of white board you purchase within the first place. Think about your space carefully, and order your white boards accordingly, making particular observe of tangible measurements, including the height and thickness requirements.

As you can see, there's much to contemplate. However, in case you can totally reply these questions, you'll have a really clear thought as to exactly what is required for your magnetic whiteboard, or boards if a number of white boards are needed. With regards to these unique boards, realise that the probabilities are practically unlimited, and you actually can get exactly what you want, in case you shop in the correct places.

Wanting on the lots of of various whiteboard offerings out there on the UK market, this short article is designed to assist customers slim down their lockable notice boards canada search and select a dry-wipe whiteboard suitable for his or her needs. The article considers, measurement, surface kind, mobility and value.

Whether or not it is an workplace whiteboard, school whiteboard or one for merely writing your shopping checklist on in the kitchen, the obvious query to begin with is how large do you want the whiteboard to be? In contemplating this additionally, you will must take note of how quickly you want to it to be delivered.

Merchandise which might merely be taken off the shelf and consequently delivered on a subsequent day basis, are loosely primarily based across the older imperial measurements: 3' x 2' or 900 x 600mm 4' x three' or 1200 x 900mm 6 x 4' or 1800 x 1200mm Some suppliers will hold inventory on a couple of sizes exterior of those sizes, but these are essentially the most commonly stocked whiteboards out there with nationwide subsequent day supply. If time is not so urgent and you want a whiteboard made exactly to your size, then having a bespoke sized whiteboard can be organized. These usually might be equipped within a few weeks.

Writing Surface / Board development:

There are three most important sorts of whiteboard and in price ascending order these are; non magnetic melamine whiteboards, magnetic steel whiteboards and porcelain (ceramicsteel) whiteboards. Melamine Whiteboards - These are probably Notice Boards Direct cork notice the most commonly sold board owing to the cheaper cost prices. Magnetic Whiteboards - The title type of these boards is somewhat deceptive, because the boards themselves usually are not magnetic, however merely created from metal meaning they may accept magnets and magnetic planning equipment.

Porcelain Whiteboards - These are the top end type of board, but typically have an extended producers warranty. Owing to the longevity of Notice Boards Direct mobile whiteboard these boards they're ceaselessly used as school whiteboards or enterprise whiteboards the place they'll obtain regular utilization.

In considering the floor of the board, on the time of purchase is price deciding whether you think the board is prone to be projected onto for shows, classes and many others. If the reply to that is sure, then one multi-use choice is a matt Notice Boards Direct magnetic whiteboard whiteboard. The standard whiteboards can have a gloss end, which means throwing an LCD picture up onto the board can result in lots of glare back to the viewers. A matt whiteboard removes this downside, permitting or not it's used as a standard dry-wipe whiteboard, but also as a projection display screen.

In easy phrases you could have 4 fundamental types of whiteboard finishes and surfaces:

Non Magnetic

Magnetic

Vitreous Enamel Floor (VES) sometimes called ceramic

Projection Compatible or Matt Floor

Non Magnetic Whiteboards

In simple phrases a non magnetic board simply means that no a part of the board surface has an underlying steel which can settle for magnets. These boards are a glossed melamine or laminate that are handled and lacquered on the surface. These boards are the entry Notice Boards Direct outdoor notice stage kind of whiteboards and as such have the shortest surface guarantee and are cheaper than any of the opposite surfaces beneath. For infrequent use, or for installations the place worth is a crucial factor then this can be a good board to think about.

Magnetic Whiteboards

Magnetic whiteboards is a barely misleading industry classification for this floor, because the boards themselves are usually not magnetic, more that the board assemble allows magnets for use. A magnetic board is constructed NoticeBoardsDirect with a gloss lacquered steel sheet over an underlying base sheet, usually melamine or laminate. As your entire floor has metal underneath it, it permits magnets to be used for planning, pinning up and normal visual aids.

The nature of the boards make them a mid worth level board as they feature an extended floor guarantee than the non magnetic boards and are positioned in value between them and the premium vitreous enamel board which we'll talk about beneath. In case you are looking to use a board quite frequently and should have the need for magnetic planning and visual aids, then this surface is price contemplating. When utilizing magnets on these boards it is very important try and avoid sliding the magnets on the glossed surface, as any scratches may potentially permit in ink pigment from the drywipe markers and make cleaning difficult.

Vitreous Enamel Floor (VES) or Ceramic Whiteboards

VES boards are the premium merchandise in the vary. The board is constructed with a vitreous enamel or ceramic surface over an underlying steel. This enamelled floor is twice fired to 800 degrees during the manufacturing course Notice Boards Direct Social Network of which makes it extraordinarily exhausting wearing and consequently options the longest surface assure. Though these boards are a premium worth, if they're getting used regularly, over the life of the board they represent good value for cash. We'd suggest these boards for installations the place excessive use is anticipated or a premium finish is required.

VES Projection Compatible Boards

These boards are of the identical construct as per the VES boards but characteristic a barely matt finish. This end allows for the whiteboard to be used each as a high quality writing surface, but also as a display display screen for projection. This versatility makes them an excellent board for coaching and academic environments negating the need for both a whiteboard and projection screen.

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Apeksha Mishra – Head of Product, Rakuten Fits Me

What does your company do & what is your USP?

Rakuten Fits Me offers a suite of personalisation software centred around fit which works to remove barriers to conversion giving shoppers confidence that garments they are purchasing will fit them well. With clothing sizes differing across fashion retailers and brands and even across ranges, a size Medium in one product line may not be the same as a Medium size in a different range.

People are different too with body shapes and measurements varying between individuals. Two people who are the same clothes size may be completely different heights with different body shapes. Fits Me offers a bridge between a garment’s actual size and the individual consumer by giving each shopper unique recommendations based on their individual measurements and body shape matching them with garment sizes from the retailer or brand whose site they are browsing. This results in a true one-to-one personalised experience for the shopper which makes online shopping quicker, easier and more fun.

How does your solution work?

The core Fits Me fit recommendation algorithm combines expertise gathered from categorising garment types, attribute mapping, data science algorithms and historical consumer data to create a deep understanding of body shapes, measurements and preferences. It also supports global differences in shopper shape, preference and build, with data collected from over 30 million unique profiles to create accurate recommendations.

When a shopper enters their personal measurements into one of the Fits Me solutions integrated into a retailer’s website, the algorithm analyses the customer’s unique information and compares it to the actual sizes of garments sold by the retailer to give personal recommendations on whether individual items are a good or bad fit. Data collected from the shopper includes age, height, weight and bra size or neck measurement. The solution also asks them to identify their body shape from a selection of images.

This gives a better match between the garment and customer than the shopper looking at the retailer’s generic size guide and returns a true one-to-one personalised offer for the consumer showing them how well each item will fit them at each of the key measurement points entered.

What unique offering does fit match bring to retailers?

The company’s latest solution is Fit Mach, a fit and size recommendation system which integrates within a retailer’s search and product listing page capabilities. When a shopper searches for a blue dress, for example, a fashion or department store site can return multiple options in the search rankings. By giving the customer the option of filtering the results by their measurements and combining the results with stock information, the solution can reduce the product listing to a more manageable choice for the shopper, first ranking the items that are the best fit for them as well as being available in their size. Garments which are out of stock or not the best fit can be listed further on in the search ranking.

The shopper can also use the retailer’s existing search filters, such as style, length or price, to reduce the options further. They then just have to decide which item they like the most rather than having to worry about whether it will fit them or if it’s in stock in their size.

The shopper also has the option of Fit Match remembering their measurements so that they can be automatically entered next time they go to the search filter on that retailer’s site or anywhere else that Fit Match is integrated. The ease of integration is a massive benefit to retailers and it looks and acts like it is part of the search bar, giving shoppers a completely native experience; reducing down clicks to basket and relieving the headache of trying to match up sizes from consumer POV.

Why is the right fit data vital for retailers?

Getting the fit right not only reduces returns but gives shoppers more confidence in a retailer’s garments so that they buy more frequently and thus become more loyal to the brand. In converse, sending out a garment which won’t fit can lose a retailer customers since 80% of consumers won’t shop with a retailer again if they return their first order.

Fits Me also helps retailers to gain a better understanding of their customers. While retailers track their customer behaviour they don’t know what consumers actually look like and they cannot be sure about fit satisfaction and how happy an individual shopper is with their purchase. All they know is that the garment wasn’t returned. Fits Me shows what shoppers look like and this insight can inform conversations with manufacturers around fit, size guide and how actual garments fit with the core customer base or consumers browsing a retail or brand site.

For global retailers, Fits Me analytics also help with information on shoppers in different regions providing insight into body shapes, fit and style preferences. The Fashion IQ dashboard, for example, overlays this insight with conversion data and garment attributes to provide actionable insights to improve design and retailer’s purchasing decisions.

Who are your customers?

Fit Me has solutions for all sizes of retailer, ranging from a 30-day free trial to an integrated solution with full dashboards returning shopper insights and analytics. Customers include athleisure brands Rhone, J.Lindeberg and Peak Performance as well as luxury and fashion retailers Lux Fix and Mud Jeans and larger retailers including George at Asda and QVC. New clients include Billabong and G-Star.

What plans do you have for the future?

The company has an extensive roadmap to develop Fit Match further in 2018. This includes taking personalisation to the next level by expanding the solution to include preferences and styling information for individual shoppers. This could include length, such as maxi dresses over mini, or loose fit jackets rather than tailored if the shopper has shown a preference for that styling in the past.

More dashboards and insight to help retailers understand their shoppers and make better informed decisions with manufacturers or when entering a new market will also be added.

Customer Case Study

Rhone is a premium, men’s active wear brand which was founded in 2014. Its success led to its customer service team soon being overwhelmed with size and fit related queries, particularly through online chat.

“It was clear that our customers needed more support than our size chart to find the right fit online,” says Adam Bridegan, SVP of Advertising, Digital and eCommerce, Rhone.

In order to help its shoppers make the right decisions when choosing what products to buy online, and in what size, Rhone started researching the various size and fit technology options available to retailers in 2015. Accuracy of the size recommendation and fit advice was a top priority, and the company wanted to work with a vendor which would use their own product data rather than inferring a recommendation based on purchase and/or returns data (the latter is known as collaborative filtering).

In the first month of implementing Rakuten’s Fits Me Fit Origin, the solution was able to prove its value. The conversion rate of Rakuten Fits Me users on Rhone’s website was 9.8% versus non-users who converted at just 3.7%.

A year later, Rakuten Fits Me user conversion rates were still triple and some months even quadruple to non-user conversions. Additionally, analytics show that Fit Origin has delivered an impressive +20.4% in incremental revenue to Rhone’s website. This is a natural testament to the confidence Fit Origin gives shoppers to convert and buy with the brand. Not only do conversions increase, Rakuten Fits Me’s solutions have been proven to increase average order size – rather than having to buy two of the same item in different sizes (with the knowledge they’d have to return one), shoppers can simply buy more.

Rhone is now upgrading to Fits Me’s new Fit Match solution.

This Company Spotlight was produced by InternetRetailing and sponsored by Rakuten Fits Me. Funding articles in this way allows us to explore topics and present relevant services and information that we believe our readers will find of interest.

    The post Apeksha Mishra – Head of Product, Rakuten Fits Me appeared first on InternetRetailing.

from InternetRetailing http://ift.tt/2z34tt7 via IFTTT

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How to create awesome visual content for the finance sector

What’s the secret to successful visual content marketing for finance brands? Find out with our 8 foolproof tips.

The finance world can be a tough place for a marketer. Creating inspired content that communicates brand messages, engages customers and keeps the compliance team happy is a tough nut to crack.

But fear not - there is a way to tick each of those boxes, and it’s all about taking a visual-led approach.

At Infogr8, we’ve found that telling visual stories delivers particularly brilliant results for finance brands. Combining the crucial strategic vision with user-friendly design opens up big possibilities for creative, shareable and high-impact finance content.

Want to know how you can achieve this too? Take a look at our eight best-practice guiding principles when creating any kind of visual content for a finance brand.

1. Directly answer customers’ financial questions

Using search insight and research data to find out which finance topics customers are struggling to understand is arguably the most powerful starting point when planning visual content.

Breaking down detailed financial information in a creative way means you can directly answer these queries in truly consumer-friendly ways – which is great for users and search engines alike.

Example: Interest Rates Explained infographic

Research carried out by the Money Advice Service (MAS) revealed that 75% of homeowners hadn’t considered how an interest rate rise would affect their mortgage repayments. We worked with the MAS team to create a question-based infographic that worked to fill a wide range of customer knowledge gaps to create a static infographic, which was also used by RBS. 

2. Make complex financial information accessible

There’s no way around it – quite often, financial data or messaging can sometimes be mind-meltingly complex.

The big opportunity with visual content is to present a distillation of the technical, complicated or, dare we say it, sometimes boring in a way that’s instantly accessible. The best finance content pairs clean, bright design with a clear editorial flow, visually guiding the user through the key points quickly and accurately.

Example: Remortgage Your Home infographic

With remortgages on the rise, the need for clear information about the processes involved is greater than ever. This linear left-to-right infographic for Google and the MAS succinctly presents the main steps to the complex process of remortgaging in a way that is intuitive and easy to digest.

3. Be interactive

According to the Content Marketing Institute, educating an audience is the number one reason why brands create interactive content. This highlights how effective it can be as a format for finance companies, whose remit is often more about communicating information rather than entertaining or inspiring.

We’ve found that interactive visual content and tools can deliver impressive results in terms of engagement; by its nature, the format draws the user into a branded online space in a personal way. For finance brands, this is an invaluable opportunity to positively connect and offer value to the customer, as well as an effective way to improve sentiment.

Example: Protecting Your World interactive microsite

This interactive visual tool helps people understand what insurance they need depending on their lifestyle and circumstances. After working through a series of scenarios, they’re then offered highly tailored advice on the policies that best suit them.

4. Plan to use assets across multiple channels

The key word here is ‘plan’ – ensuring from the very start that finance content is created in a way that makes it easy to atomise and repurpose will (pun alert) pay dividends when it comes to distributing your message to users at different knowledge levels.

A long form explainer piece about ISAs might be ideal for your website, for example, but don’t forget about creating a cut-down version that’s ready and waiting to post on social channels a week before the ISA deadline.

Plus, approving a suite of content along a theme – rather than creating it all individually – can make legal and compliance signoff go much more smoothly.

Example:  Save £3 a Day multi-format visual content

Since 71% of people experience high unexpected costs at some point in their lives, this content was designed to help people save £3 a day for a rainy day fund. We contributed to a suite of aligned visual content for web, social, outdoor and print PR, centred on a practical, data-led infographic.

5. Tell short finance stories that are quick to digest

Let’s face it – many of us struggle to fully understand the more detailed side of finance, and that can make the whole topic seem overwhelming. But, whether about personal finance or the bigger picture, ‘short stories’ are a great tactic for delivering intimidating-seeming data in a bitesize snapshot.

We regularly use data cards to visualise key finance stats and figures – ultimately, to turn them into a story. These cards can be easily understood in seconds, and leave a high impact, especially on social channels – after all, people remember 65% of information in text and images three days later, compared to only 10% of information in text.

Example:  Housing Data Stories

This series of data cards were developed for use across social channels. With UK housing costs continuing to rocket, especially in London, these cards visualise the latest data and trends in an easily consumable way that is particularly suitable for mobile users.

6. Use print in creative ways

Eleven million people across the UK don’t have the online skills to take advantage of shopping, banking or comparison sites – something that presents a serious challenge to financial brands in our increasingly digital world.

To achieve impact in the physical world and reach less digitally-savvy customers, printed content offers a solution. But that doesn’t mean it has to be dull finance information presented in endless pages of text. Using original print formats that are attractive to look at – and even interact with – can really achieve cut-through. 

Example:  What's your Money Goal? physical (printed) interactive content

Research by Asda, the Tinder Foundation and MAS showed that some of the UK’s least digitally confident consumers live in the North East. They asked us to create an interactive printed wheel that Asda shoppers could use in-store to help them plan their money goal.

7. Create topical content with PR potential

To drive up sentiment and brand trust, positive PR is an essential part of the mix for most financial brands, who often battle negative media on a daily basis. Topical visual content can be one of the most likely formats to be picked up by publishers, and can go a long way to boosting the volume of positive coverage.

Using exclusive proprietary figures or research about the financial hot topic within the content will make it even more compelling for publishers to reference, especially if it’s integrated with a PR campaign.

Example: Mortgage Checklist micro content

In April 2014, the Financial Conduct Authority (FCA) introduced tougher affordability checks on mortgage lenders. Working with the MAS PR team, we created a micro checklist explaining the new mortgage paperwork requirements.

The piece was featured on Rightmove and This Is Money, where it earned 137 comments, as well as the government’s ‘Housing Matters’ magazine. Facebook and Twitter versions of the graphic got 65,000 and 174,000 clicks respectively.

8. Establish clear visual guidelines

 Last but by no means least, it’s essential to work to visual content guidelines. This applies to all sectors, but especially for finance companies, where brand control and consistency is crucial in maintaining customer trust.

Having a set of visual guidelines is also helpful for internal brand teams and agencies alike, making the content creation process simpler, faster and more likely to comply with brand and legal standards. Plus, it ensures that all of your content hangs together effectively, wherever it’s published.

Example: Money Advice Service infographic guidelines

Infogr8 established a set of visual guidelines for designers to follow when developing infographics and data visualisations for MAS.

It includes advice on typography, responsive grids, hybrid content and the style and labeling of data. All these ensure designers have the flexibility to visualise information on a wide range of topics, while keeping the same look and feel.

Thanks to Richard Silvester for sharing his advice and opinions in this post. Richard Silvester is one of the emerging leaders behind the visual content movement having founded infogr8 one of UK’s most successful data led content agencies in London. You can follow his tweets @Richie_Silver or connect on LinkedIn.

from Blog – Smart Insights http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/create-awesome-visual-content-finance-sector/

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Doing more with less time: The promise of content automation

Email Marketing Expert Dan Grech explains his one goal for 2017: 'Do less'.

I've never really been a fan of ‘expert predictions’, especially when it comes to Digital Marketing. They remind me of Mystic Meg caressing glass balls, making some tenuous claims for the sake of entertaining an audience.

I don’t think much will change in Digital Marketing in 2017. Like in previous years, email marketing will continue to hold the highest potential ROI against other marketing channels - yet so many businesses will get it wrong. Google will continue to make seemingly bizarre changes that we'll complain about - then we’ll accept them as being 'for the greater good' of online advertising. Video will continue to grow - yet people will scratch their heads at why a live broadcast of an eating contest on The Lad Bible's Facebook page gets more engagement than a 60 second YouTube pre-roll with a 6-figure budget created by the 'smartest' minds in advertising. These aren't predictions. This happens every year.

Likewise, my goal for 2017 is exactly the same as 2016 and the years before it: I want to do less.

Do less this year

You can label that an act of wisdom, or the attitude of a self-entitled millennial but it doesn't make a difference.

Why do I want to do less? Because I have insight from some truly extraordinary companies. Companies that have the ability to attract unprecedented talent, with the ‘holy grail’ product formula and they are haemorrhaging hours. These hours become days, days become weeks etc. By the end of this piece you’ll learn about a technology that is saving a huge Supermarket at least 100 days a year.

I am at war against manual processes. I don't believe any business should introduce a new process without consideration on how to automate it, whether that’s via internal resources or collaborating with third parties. There is value proposition that can calculate a budget for any manual process that costs your teams’ time.

Sure, customer service, influencer outreach, copywriting... not every role is at hand to be automated with finesse. But I know from first hand experience that some of most valuable marketing channels are being driven through hours of manual CSV work.

Juniors/freelancers/interns, extracting CSVs of personally identifiable information about customers from one system, running some queries and cleaning, then uploading it to another system - often an ESP. Sounds familiar?

Then - they must manually create content blocks, countless dynamic rules for each email. How granular do some take it? Down to category propensity, size & colour preference. That’s a lot of SKUs.

Then, if there’s a price change or product sells out they have to go back in and repeat the whole process from scratch!

Consider that our teams are spending all this time to cater for segments or full mailing list where on average the open rate is just 25%.

And as much as we bury our heads about this, some companies are just one disgruntled employee with a USB drive away from a catastrophe with the liberation of your customer bases data...

There’s only so much our IT teams can do for us - but they are incredibly time-poor too.

These experiences motivated me to ‘scratch my own itch’ and solve my problem. Since IT and Marketing roadmaps can be misaligned and marketing projects can take, well, years - I decided to consult a trusted third-party.

I laid down out all of our frustrations frankly, from the lack of IT resources, to internal systems written in out-of-date code by employees who left years ago. There was also the hurdle of the leadership's desire for exceeding growth targets with spending cuts. I was hunting for a silver bullet to reduce the hours my team were spending in these awful spreadsheets, with relatively low investment that didn't require scheduling huge IT work.

A year ago, in Janurary 2016, I learnt that my woes correlated with much of Kickdynamic's customer and prospect base and they were fixing these problems with a new Content Automation product.

Here's the TL;DR: Kickdynamic picks up subscribers propensity to buy certain categories, sizes and colours through their previous behaviour and displays the most relevant products in newsletters. The product stock, deals, pricing is all correct at the time of opening the email. It’s a one-time setup, data is then fetched from an API or feed then converted into marketing assets in milliseconds.

Smart content automation & personalization

I caught up with Kickdynamic recently to learn that this product has since been a big hit for Asda's CRM team - saving them 2 days a week using Content Automation.

Asda’s ‘Daily Alerts’ show the best deals and Rollback items available online - naturally the process for building each email was long and intricate, taking four days and involving a cycle of activities under threat of those dreaded last minute changes. Now, any price changes to products featured in emails that have already been sent can be updated instantly.

There are a growing number of 'contextual' email marketing products from both ESPs and start ups but this is the first product that I've seen that integrates fairly seamlessly and has a real commercial value that can and should be used in weekly newsletters, if not daily alert. Access to meaningful data and team resource is a common bug-bare across all the e-commerce retailers that I've met in the last 18 months and Content Automation kills two birds with one stone.

So again, why do I want to do less in 2017? Because I can.

from Blog – Smart Insights http://www.smartinsights.com/lead-generation/marketing-automation/promise-content-automation/