So, the question is....
How much Star Wars clone merchandise is TOO MUCH star wars clone merchandise?
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this is just my opinion but i think any good media needs obsession behind it. it needs passion, the kind of passion that's no longer "gentle scented candle" and is now "oh shit the house caught on fire". it needs a creator that's biting the floorboards and gnawing the story off their skin. creators are supposed to be wild animals. they are supposed to want to tell a story with the ferocity of eating a good stone fruit while standing over the sink. the same protective, strange instinct as being 7 and making mud potions in pink teacups: you gotta get weird with it.
good media needs unhinged, googling-at-midnight kind of energy. it needs "what kind of seams are invented on this planet" energy and "im just gonna trust the audience to roll with me about this" energy. it needs one person (at least) screaming into the void with so much drive and energy that it forces the story to be real.
sometimes people are baffled when fanfic has some stunning jaw-dropping tattoo-it-on-you lines. and i'm like - well, i don't go here, but that makes sense to me. of fucking course people who have this amount of passion are going to create something good. they moved from a place of genuine love and enjoyment.
so yeah, duh! saturday cartoons have banger lines. random street art is sometimes the most precious heart-wrenching shit you've ever seen. someone singing on tiktok ends up creating your next favorite song. youtubers are giving us 5 hours of carefully researched content. all of this is the impossible equation to latestage capitalism. like, you can't force something to be good. AI cannot make it good. no amount of focus-group testing or market research. what makes a story worth listening to is that someone cares so much about telling it - through dance, art, music, whatever it takes - that they are just a little unhinged about it.
one time my friend told me he stayed up all night researching how many ways there are to peel an orange. he wrote me a poem that made me cry on public transportation. the love came through it like pith, you know? the words all came apart in my hands. it tasted like breakfast.
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i genuinely don't care how good a piece of ai generated art or writing looks on the surface. i don't care if it emulates brush strokes and metaphor in a way indistinguishable from those created by a person.
it is not the product of thoughtful creation. it offers no insights into the creator's life or viewpoint. it has no connection to a moment in time or a place or an attitude. it has no perspective. it has no value.
it's empty, it's hollow, and it exists only to generate clicks (and by extension, ad revenue.)
it's just another revolting symptom of the disease that is late stage capitalism, and it fucking sucks.
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Love that Oppenheimer is a deeply disturbing horror movie about a man forced to accept that he is, in a person, the representative manifestation of mankind’s evil in committing one of the greatest horrors of human history - LITERALLY acting as the modern Prometheus, tormented by his sins for the remainder of time. Knowing that he will never be pitied and his actions will forever be utterly unforgivable because the blood of genocide and the potential of total human annihilation will eternally drip from his hands.
But also the simultaneous indictment by the film that to blame a single person for the Manhattan Project is to refuse to accept your own capacity for great evil if the ends ever seem to justify the means, and the culpability of every member of a species that lets itself create something so unspeakably terrible.
Hate that twitter’s take on such a nuanced and brilliantly handled examination of those issues is “movie bad because protagonist not evil enough.”
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putting my prediction on record now that the coming decade is going to see the rise of viral-marketed fancy at-home water filtration systems, driving and driven by a drastic reduction in the quality of U.S. tap water (given that we are in a 'replacement era' where our current infrastructure is reaching the end of its lifespan--but isn't being replaced). also guessing that by the 2030s access to drinkable tap water will be a mainstream class issue, with low-income & unstably housed people increasingly forced to rely on expensive bottled water when they can't afford the up-front cost of at-home filtration--and with this being portrayed in media as a "moral failing" and short-sighted "choice," rather than a basic failure of our political & economic systems. really hope i'm just being alarmist, but plenty of this already happens in other countries, and the U.S. is in a state of decline, so. here's praying this post ages into irrelevance. timestamped April 2023
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the thing is there's like, a point of oversaturation for everything, and it's why so many things get dropped after a few minutes. and we act like millennials or gen z kids "have short attention spans" but... that's not quite it. it's more like - we did like it. you just ruined it.
capitalism sees product A having moderate success, and then everything has to come out with their "own version" of product A (which is often exactly the same). and they dump extreme amounts of money and environmental waste into each horrible simulacrum they trot out each season.
now it's not just tiktokkers making videos; it's that instagram and even fucking tumblr both think you want live feeds and video-first programming. and it helps them, because videos are easier to sneak native ads into. the books coming out all have to have 78 buzzwords in them for SEO, or otherwise they don't get published. they are making a live-action remake of moana. i haven't googled it, but there's probably another marvel or starwars something coming out, no matter when you're reading this post.
and we are like "hi, this clone of project A completely misses the point of the original. it is soulless and colorless and miserable." and the company nods and says "yes totally. here is a different clone, but special." and we look at clone 2 and we say "nope, this one is still flat and bad, y'all" and they're like "no, totally, we hear you," and then they make another clone but this time it's, like, a joyless prequel. and by the time they've successfully rolled out "clone 89", the market is incredibly oversaturated, and the consumer is blamed because the company isn't turning a profit.
and like - take even something digital like the tumblr "live streaming" function i just mentioned. that has to take up server space and some amount of carbon footprint; just so this brokenass blue hellsite can roll out a feature that literally none of its userbase actually wants. the thing that's the kicker here: even something that doesn't have a physical production plant still impacts the environment.
and it all just feels like it's rolling out of control because like, you watch companies pour hundreds of thousands of dollars into a remake of a remake of something nobody wants anymore and you're like, not able to afford eggs anymore. and you tell the company that really what you want is a good story about survival and they say "okay so you mean a YA white protagonist has some kind of 'spicy' love triangle" and you're like - hey man i think you're misunderstanding the point of storytelling but they've already printed 76 versions of "city of blood and magic" and "queen of diamond rule" and spent literally millions of dollars on the movie "Candy Crush Killer: Coming to Eat You".
it's like being stuck in a room with a clown that keeps telling the same joke over and over but it's worse every time. and that would be fine but he keeps fucking charging you 6.99. and you keep being like "no, i know it made me laugh the first time, but that's because it was different and new" and the clown is just aggressively sitting there saying "well! plenty of people like my jokes! the reason you're bored of this is because maybe there's something wrong with you!"
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Its so funny that Arin and Sora have shown to have significantly better emotional intelligence than any of the ninja from all of the old seasons combined. "You should be taking care of your mental health" and "yeah saving the world is upsetting! no wonder you're having stress dreams" oh my precious children. You are surrounded by a teen dad with massive self-worth issues, the only one of two people who remembers the genie incident and also turned into the sea once, guy who's died like 3+ times and committed genocide under mind control, and a child soldier who's been living the hard knock life since age 2.
I hope to god you two are prepared to witness the most mentally unwell behavior you've seen in your entire teenage lives. You think you've already seen how bad it can get now? Fools. Just wait until you get a mission involving the Departed Realm
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