UNDERSTANDING FASHION
Designing, making, and distributing clothing in an ethical manner minimizes the harm done to people and the environment. In a perfect world, it benefits people who work in the supply chain and improves everyone's future, not just that of the wealthy few.
Although the term "ethics" in this context is ambiguous, ethical fashion is concerned with societal impact and the principles that underlie a brand's label. The recently invented expression is regarded as the antithesis of quick fashion. Consumers typically use the term "ethical fashion" to refer to a movement against an industry that is infamous for underpaying workers—and doing so in hazardous conditions.
Questions like "Who created this garment?" and "Is that individual getting a reasonable living wage?" are addressed by ethical fashion. It is, however, much more than that.
Of course, proponents of ethical fashion are hoping for the first scenario, but it may also rely on how rapidly genuine ethical firms can communicate with customers clearly. Consumers frequently become confused and easily susceptible to greenwashing without clear information from fashion companies about how, where, and by whom clothing is made. They may also incorrectly interpret a brand's specific ethics. The best approach for brands to help clear up misunderstanding is through certifications, in-depth reports, and honest responses to consumer questions.
fashion made by hand looms
The foundation of Indian heritage is culture, craft, and textiles. In actuality, India is the world's second-largest exporter of textiles. A nation that has created khadi, ikats, jamdani, Venkatgiri, Chanderi, Kanjeevarams, and so many other types of textiles may confidently assert its self-sufficiency in this area. The Swadeshi Movement, which was started on this day in 1905 in the Calcutta Town Hall to protest against the British Government's division of Bengal, was recognised on August 7 as National Handloom Day.
The power loom is an automated loom that weaves fabric, whereas the hand loom is a manually operated machine for weaving cloth. The textile industry embraced the power loom as a result of the development of technology and machines for more rapid and efficient manufacturing. In exchange, the handloom sector suffered. But recently, with all the buzz about slow-fashion, celebrities and actors have been promoting handloom materials in the fashion industry.
KHADI
Khadi is no longer only a simple, uninteresting alternative; it is now a sustainable and timeless addition to your wardrobe. The khadi has received a fun makeover as a result of the just concluded Lakme Fashion Week highlighting sustainable fashion. You can rely on designers like Abu Jani, Rohit Bal, and Sandeep Koshla to bring grandeur and beauty to our nation's traditional fabric while adding cutting-edge modern twists. Khadi has an enduringly regal appeal, whether it's in the form of lehengas, golden skirts, or billowing gold Anarkalis paired with palazzos. Therefore, if you don't already have this noble cloth in your closet, it's time to buy some.
Here are some styling suggestions for handloom that were inspired by our own local celebrities to seem modern and chic.
Ensure simplicity. Because of the unique beauty and charm of handloom fabrics, it is preferable to play down the outfit. To add some personality to your look, add some statement earrings or a bold lip colour.
Layering with handloom fabrics is a terrific idea, first for their light weight and second for the muted colours they come in.
Play with the shapes; go boxy with loose-fitting kurtis, dresses, or tops.
ACCESSORIES
There are many possibilities available on the market for ethnic jewellery. Wear your handcrafted kurtas with delicate silver jewellery, tribal jewellery, or even the perennially fashionable hoop earrings in a circle shape. Even better, you may accessories them with beads, chaandbalis, or vibrant tassels. Only choose accessories that go with the outfit you are wearing.
You can wear light jhumkas during the day, but you should save your shoulder-grazing hoops and crystal shards for evening wear. Try out slides, mules, jutties, or platforms for your shoes. Try experimenting with geometry and shapes in bags, such as an arc sling or a cube box bag, for your arm candy.
PREDICTING TRENDS
Predicting a market's future is the focus of the field of trend forecasting. Every industry employs trend analysts who use information from previous sales to predict opportunities in the future. Thus, the area of the fashion industry known as fashion forecasting is concerned with foreseeing new fashion trends, including colours, styling techniques, fabric textures, and more, that will pique customer demand. Product developers use the trend forecasts that fashion forecasters publish to build new apparel and accessories for brands.
OVER TIME
Macro trends, which are significant changes in fashion that will be important for longer than two years, are what long-term forecasting is all about. The broad trends that shape the fashion industry include shifts in lifestyle, demographics, and the method that clothing is produced and distributed.
LIMITED TIME
Micro trends have to deal with short-term forecasting. Season to season, short-term projections vary and are often influenced by color, style, pop culture, and current events.
Forecasting Trends for Fashion Brands
Every brand has a different method for predicting trends. Because womenswear firms typically release more collections per year than masculine brands, they frequently invest more in micro trend monitoring. The size of the business and its target market can affect forecasting, but there are a number of trustworthy techniques that brands can use to predict trends.
Employing internal trend forecasters Large fast-fashion companies frequently have internal trend predicting capabilities because of their vertical integration. In order to design new items, this enables the fashion forecasters to collaborate directly with product development teams.
With a trend forecasting agency: Bigger brands without vertical integration frequently seek out the knowledge of trend forecasting agencies, which charge a fee for their trend research reports.
By attending fashion shows: Prior to the development of the Internet, trend forecasters conducted the majority of their research at fashion shows, where they took note of the most promising looks. They then forwarded this information to product developers at chain stores and fashion publications like Vogue. This type of forecasting, known as "top-down" forecasting, is based on how trends in fashion spread from high-end runways to department stores
By paying attention to influencers: In the modern world, trend forecasters are more likely to consult blogs, street style, and influencers for the most recent trends. This type of forecasting, known as "bottom-up" forecasting, entails attentively watching a target market to forecast demand for emerging trends.
By observing other sectors: Small independent fashion designers might forego trend spotting altogether and instead create mood boards based on literature, cinema, and the outdoors to inform their distinctive collections.
To predict the future of fashion, the majority of trend forecasters combine "top-down" and "bottom-up" forecasting techniques with in-depth knowledge of the fashion industry and personal intuition.
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Raksha Bandhan Style Guide, How to Pair Jewellery with Traditional Outfits from Jewellery By Nikhita
Unleash Your Style this Raksha Bandhan with Jewellery By Nikhita's Guide to Perfect Pairing of Traditional Outfits and Jewellery
Introduction
Raksha Bandhan, a festival celebrating the bond between siblings, calls for dressing up in exquisite traditional attire. To complete your Raksha Bandhan look, it's essential to pair your outfit with the perfect jewellery. Jewellery By Nikhita offers a stunning collection of jewellery pieces that perfectly complement traditional ensembles. In this style guide, we will explore how to pair jewellery with traditional outfits, ensuring that you radiate elegance and charm on this auspicious occasion.
Sarees
Sarees are a classic choice for Raksha Bandhan. To accentuate the beauty of your saree, choose statement jewellery pieces that add a touch of glamour without overpowering the outfit. Opt for a bold choker necklace adorned with precious gemstones or a long, layered necklace to create a regal look. Pair it with matching earrings that complement the necklace and add a delicate touch to your overall appearance. Don't forget to complete the look with bangles or bracelets that enhance the grace of your hands.
Lehengas
Lehengas exude grace and elegance, making them a popular choice for Raksha Bandhan celebrations. When it comes to jewellery, balance is key. If your lehenga features heavy embroidery or intricate designs, opt for simpler, more understated jewellery. A pair of statement earrings or jhumkascan beautifully highlight your face, while a dainty necklace or a maang tikka adds a touch of sophistication. Avoid overwhelming your outfit by keeping the focus on one or two standout pieces that complement the overall colour scheme of your lehenga.
Anarkalis and Salwar Suits
Anarkalis and salwar suits offer comfort and elegance, making them versatile options for Raksha Bandhan. For these outfits, choose jewellery that strikes a balance between traditional and contemporary styles. A long necklace with a pendant or a statement choker can add a touch of grandeur to your look. Pair it with matching earrings, such as jhumkas or chaandbalis, to create a harmonious ensemble. Additionally, consider adding a delicate nose ring or a hand harness for a unique and fashionable touch.
Kurtas and Palazzos
Kurtas and palazzos are perfect for those seeking a fusion of comfort and style. Opt for jewellery that complements the relaxed nature of these outfits. A simple yet elegant pendant necklace or a delicate chain with a small pendant can elevate your look effortlessly. Pair it with hoop earrings or studs for a minimalistic yet refined appearance. Consider adding a stack of bangles or a sleek bracelet to enhance the charm of your hands. Let the simplicity of your outfit shine, while adding subtle touches of elegance with your jewellery.
Colour Coordination
When selecting jewellery for your traditional outfit, pay attention to colour coordination. Choose jewellery pieces that complement or contrast with the colours of your attire. For instance, if you're wearing a vibrant red outfit, opt for gold or pearl jewellery that complements the richness of the colour. Alternatively, if your outfit features pastel hues, consider jewellery with gemstones in complementary shades or opt for silver jewellery for a sophisticated contrast. Colour coordination ensures a harmonious and visually pleasing ensemble.
Conclusion
Pairing the right jewellery with your traditional outfits is essential to create a captivating Raksha Bandhan look. Jewellery By Nikhita provides an exquisite collection of jewellery pieces that effortlessly complement traditional ensembles. By following this style guide and considering factors such as the outfit type, colour coordination, and personal expression, you can adorn yourself with jewellery that adds an extra touch of elegance, charm, and individuality to your Raksha Bandhan celebrations. Let your jewellery reflect your unique style and celebrate this auspicious occasion in utmost grace and beauty.
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Trend FOMO? 4 *Timesless* Ethnic Styles To Try This Festive Season
Fashion is a sphere of life where change is the only constant. But is it practically or should we say financially feasible to update your ethnic wardrobe with every trend that swamps the world? The answer is probably not. And even if you can, it is truly not a sustainable choice.
Believe it or not, there are a few ways you can be at the top of your fashion game without having to shell a whole lot of money from your pocket. Wondering how? By investing in these below-stated perennial pieces!
Bagru Print Kurti
Bagru is a traditional printing technique that emerges in the tiny town of Bagru. A special style of mud resist dyeing, the apparels made from this methodology have an extremely earthy feel and palette. When the legacy of this technique is combined with a contemporary silhouette, a bagru print kurti is born…the kind of visual masterpiece made to be every modern woman’s muse and treasure for years to come!
Hand Printed Kalamkari Kurta
A typical hand printed kalamkari kurta is a fruition of 23 laborious steps performed by generational kaarigars. An artform long lost, there are only a few labels like Vishnu who actually collaborate with artists from Nellore to create kalamkari sartorial artwork. Hand printed kalamkari kurta is incredibly versatile and can be styled for festive and casual junctures alike, thus making an ensemble that you can cherish forever!
Sanganeri Print Kurti
If you are thinking what is the point of owning a sanganeri print kurti in your wardrobe when you have already got your hands on a bagru print kurti? To burst the fashion bubble, most silhouettes are a reincarnation of the classics. So, though bagru print kurti is a no brainer addition in your ethnic closet, the reason why sanganeri print kurti also makes it to the list is because of its iconic motifs.Furthermore, a sanganeri print kurti makes a more appropriate choice for laid-baid, brunch settings. If you still have your inhibitions about sanganeri print kurti, swap it for a sanganeri print kaftan, jumpsuit or dresses for the same appeal minute the silhouette repetition.
Solid Cotton Suits
No matter what the season of the year is or what is on the cover of vogue, if there is something that is in style always, it has to be solids. And to be precise, solid cotton suits. Fuss-free to wear and effortless to style, they are just the perfect ensemble for days when all you want to feel is comfortable yet like a diva. Another good thing about solid cotton suits is that you can dress up or down as you please depending on the event. For instance, if you decide to wear solid cotton suits for an intimate engagement, pair it with chunky earrings, statement kaddas and an oversized clutch to make up for the missing print. Likewise, if you are sporting the suit for a lowkey function like Rakhi, just a pair of statement chaandbalis would do the magic!
Source: https://www.diigo.com/item/note/8nn2e/71p6?k=3ecf3b6fbfb4757c43a945dd1a132020
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