#cliente B2C

[oli123654]

How to Use Hashtags for Social Media(Instagram, facebook, linkedin) (2024)

Hashtags are keywords or phrases preceded by the pound sign (#). They categorize content and make it discoverable to a broader audience. In the context of Digital Marketing Singapore and global strategies, using relevant hashtags helps in lead generation, improving engagement, and connecting with your target audience.

[automata-pi]

Andreessen & Horowitz parlent des Agents Vocaux IA, et je rejoins leur analyse.

Il y a 3 semaines, je vous avais parlé dans ma newsletter de l'arrivée des Agents vocaux IA en temps réel sur le marché. Et si vous suivez ma chaine youtube, je vous avait même fait une démo en live d'un Agent IA que j'avais développé et qui était capable de parler avec moi en temps réel. Je pouvais même lui dire d'envoyer des SMS et il le faisait. Le tout 1 semaine avant la démo d'OpenAI avec leur GPT-4o. (Bon ok, j'arrête de m'envoyer des fleurs 😏) Pour résumer l'article, la direction que nous prenons est la disparition progressive des appels directs à des humains, car nous allons pouvoir l'automatiser totalement. Il faudra du temps pour mettre en place les techno, contrairement car il y des challenges techniques, des challenges réglementaires et des challenges en terme d'usage et d'acceptation des gens. Les challenges B2B : - Difficulté d'exécution. La barre de qualité est haute pour confier les appels à une IA. - Règlements et licences. Certaines sociétés d'agents vocaux sont confrontées à des restrictions spéciales. Un exemple classique de ceci est celui du secteur médical. - Intégrations. Intégrer les agents dans le processus existant va être long. Les challenges B2C : - La voix n'est pas facile à diffuser à grande échelle. - Les agents vocaux B2B « connectent » l'IA à un processus existant, tandis que les agents vocaux B2C exigent que les utilisateurs adoptent un nouveau comportement. Cela peut être plus lent/nécessiter un produit plus magique. - Les consommateurs ont été conditionnés négativement à l’IA vocale en raison de leurs expériences avec des produits comme Siri. Mais ces challenges, amènent de nouvelles opportunités. Les opportunités B2B : - Évidemment, c'est l'opportunité pour toutes les entreprise dont les appels sont une partie de leur activité d'être déchargé partiellement dans un premier temps et totalement à l'avenir. - Les LLM ne sont pas adaptés aux différentes verticales, et il faudra que des entreprises entraînent, adaptent et contrôle l'intégration de ces agents. - Il y a également des opportunité sur l'expertise de pointe des agents. On imagine bien qu'à terme, chaque agent ait sa variante, entraînée sur les data de chaque client. Les opportunités B2C : - Il y a une opportunité d'usages nouveaux avec la voix en temps réelle pour les fondateurs qui ne tomberont pas le piège de croire que la voix dans un agent est bonne en soit. Ce n'est pas le cas car dans la majorité des situation c'est un net négatif par rapport au texte. - Comme les agents vocaux d'OpenAI sont déjà bons en soit, c'est dans la spécialisation et l'accès à des fonctions supplémentaires (lire / écrire des mails, SMS, planning, fichiers...) que les opportunités se situent. C'est tout pour aujourd'hui, partagez cet article à un ami qui aurait aimé que Siri existe pour de vrai. lien vers mon blog : https://paulirolla.substack.com

Article OG traduis en français : https://a16z-com.translate.goog/ai-voice-agents/?utm_source=bensbites&utm_medium=newsletter&utm_campaign=daily-digest-top-dog-of-llms&_x_tr_sl=en&_x_tr_tl=ar&_x_tr_hl=fr&_x_tr_pto=wapp

[woodbine-in]

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[dhivyaakumar]

Become a Digital Marketing Pro: Learn the Basics NOW!

What is Digital Marketing?

Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, mobile apps, etc. It involves the use of electronic devices and the internet. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate Marketing have also become important components of digital marketing over the past few years. So, in digital marketing, we mainly deal with the following components:

SEO

SMO

SEM

Email Marketing

Affiliate Marketing

Why choose Digital Marketing?

Non-Digital Marketing, which is the traditional means of marketing, includes the usage of physical means of marketing. These are generally in the form of physical prints such as posters, flyers, newspaper advertisements, and billboards. Even at the first glance, it is quite apparent why almost every business is choosing to get into Digital Marketing.

The primary and the most fundamental reasoning for this is the amount of reach that is possible with it. There are smart devices everywhere, from televisions, laptops, computers, and tablets to smartphones. Even cars have smart systems enabled in them where you can access the Internet. All of these facilities present a blank canvas for advertising your brand.

How does Digital Marketing work?

There are two ways in which Digital Marketing is implemented by brands and businesses:

B2C (Business to Customer)

B2B (Business to Business)

B2C (Business to Customer):

When a brand or a company has to sell a product or service to individual customers. In fact, 95 percent of the time, the ads and marketing that you see online are examples of B2C campaigns, e.g., an ad for a candy bar, a promotional video for a safety razor, or a movie trailer. All of these marketing efforts are targeting individual consumers and not organizations.

B2B (Business to Business):

B2B is conducted for very specific products. You wouldn’t generally see B2B products being advertised on platforms with traffic from the everyday crowd. These marketing campaigns are low profile, professional, and in most cases, marketed directly (or pitched) to the client. This client can be a small business or a corporate giant. We can take heavy-duty cooking machinery used in big fast-food restaurants as an example. What would be the point of running a TV ad for an industry-level chimney? None. This sort of marketing is done through B2B-specialized salesmen who use custom-made marketing material, PowerPoint presentations, and word of mouth to pitch their product.

Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

[naviganttechnologies]

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[infrienddigitallymarketer]

Top 5 Digital Marketing Agencies in Kolkata

Flourishing of Business Digitally

Digital marketing is thriving in Kolkata, a busy city where tradition and modernity coexist. The demand for skilled digital marketing agencies has increased as more companies want to have a strong online presence. These firms are essential to developing persuasive digital strategies that promote engagement and growth. The top 5 digital marketing agencies in Kolkata, each with distinctive capabilities and contributions to the dynamic field of digital marketing, will be discussed in this article.

1. Seven Boats

One of Kolkata's top digital marketing firms, Seven Boats, is redefining how the industry operates there. Whether it's increasing online exposure, generating more site traffic, or turning leads into sales, this digital marketing agency in Kolkata focuses on forward-thinking digital methods to make sure its clients achieve their digital objectives.. They are well known for their all-encompassing strategy for digital marketing, which includes products and services including SEO, social media management, email marketing, and online reputation management, YouTube marketing, digital PR campaigns, paid advertising, Google ads, Facebook ads, Instagram promotion, LinkedIn B2B & B2C marketing, online lead generation, email marketing, Quora marketing, and more.. Seven Boats is unique in that it is dedicated to educating consumers through workshops and training courses.

The firm has a long list of accomplishments to its credit, having worked with both new businesses and well-known corporations. They have a good reputation in the sector thanks to their data-driven tactics and creative solutions.

2. WebGuru Infosystems

Leading digital marketing firm WebGuru Infosystems in Kolkata is renowned for its adaptability and extensive offerings. They have served clients from a variety of industries successfully with years of experience. They offer website building, content marketing, pay-per-click (PPC) advertising, social media marketing (SMM), search engine optimisation (SEO), and SMM.

The dedication to client satisfaction and the expertise of its team of professionals in the most recent developments in digital marketing are what distinguish WebGuru Infosystems from its competitors.

3. Carney Technologies Services

Another leading digital marketing firm with a presence in Kolkata is Carney Technologies Services. It has a strong emphasis on providing solutions that are ROI-driven. They are experts in web design, social media marketing, PPC advertising, and SEO. They stand out for taking a unique, individualised approach to every project and designing their methods to satisfy certain customer objectives.

The capacity of Carney Technologies Services to adapt to the rapidly evolving digital world is something that it takes great pride in, as it guarantees that its clients receive the most cutting-edge and efficient marketing solutions.

4. Extensive Ideas

Carney Technologies Services is another top digital marketing company with a location in Kolkata. It places a lot of focus on offering solutions that are motivated by ROI. They are specialists in SEO, PPC, social media marketing, and web design. They stand out for adopting a special, tailored approach to every project and developing their processes to meet specific client objectives.

Since it ensures that its clients receive the most cutting-edge and effective marketing solutions, Carney Technologies Services takes great satisfaction in its ability to adapt to the continuously changing digital environment.

5. TechShu

TechShu is a digital marketing firm in Kolkata that specialises in offering data-driven and goal-oriented tactics. They put a lot of emphasis on SEO, PPC, social media marketing, and website design. TechShu takes pride in being transparent and analytical, providing clients with thorough information to track the progress of initiatives.

One of their defining characteristics is their concentration on local SEO, which makes them an excellent choice for businesses looking to target customers in the Kolkata area. The ability of TechShu's clients to compete in the online market is ensured by its commitment to staying abreast of digital marketing trends.

The digital marketing scene in Kolkata is thriving and diversified, and these top 5 agencies are setting the pace with their cutting-edge approaches and commitment to client success. These companies offer a variety of services catered to match your particular goals, whether you're a startup trying to make your mark or an established business looking to increase your internet profile. Your specific aims and tastes ultimately determine your final decision, but no matter which agency you choose, you can be sure that your digital marketing campaign in Kolkata will be a success.

[mohdshoebupwork]

You will get get a Call Center and Customer Service Support Agents Virtual Assistant

Hi, I'm Shoaib. I am a fluent English language speaker and have an extensive 7+ years experience in IT and ITES Industry.

I provided Cold Calling & Appointment setting service to a lot of clients.

Worked on Real Estate, Home Improvement, Final Expense, Medical Billing, Vending machine Placement & several other campaigns.

Worked On These Campaigns:-

1) Real Estate

2) Mortgage

3) Solar

4) Home Improvement

5) Auto Insurance

6) Final Expense

7) Medicare

9) Digital Marketing

10) Cleaning Services

11) Several Other B2B and B2C Campaigns

Feel free to message me if you would like me to do something that is not listed.

If you have any questions about this project, don't hesitate to message me. Thank you for helping me take my physical business to the freelance world!

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Source

[pollen]

AHH ok i'm tipsy. i'm venting about work

so sometimes we get something big from the client, and big meaning 25+ pages of dense text. and we got something like that recently, a 76 page provider manual that outlines all of the processes a provider working with my client (the medical network) would need to know. and because it's 76 pages (75 plus a cover) it's a beast. and mostly text because it's a manual. so for a proofer, it's really daunting. and because i got promoted to an executive position, i'm not supposed to be proofing. however, because i manage the account, i have to check the work of our proofers, which actually creates more work for me because they're not as good as this as i am, which might be evident given i started as a content specialist and am now an account executive. anyway

so this 76 page manual went through one of our proofers. let's call her anna. i assigned anna to this on, well let me check. april 7th. and i asked her to proof it. and she reached out to me and was like "what's the reading level i should be proofing for?" which 1. not a concern of proofing, that's a copyediting concern. 2. i have no idea because it's b2b and i know b2c needs to be a 4th grade reading level. she assumed 9th grade and i was like "that's fine, i'll look into it, but please proof for general punctuation/accuracy in the meantime" and she did not do that. so a week later, when i finally had time to look at this, i assigned it back to her and she did proof it. and once that was done, i passed it off to design to implement, because that's how this works. someone proofs something, you pass it to design, you QA it.

and then i was busy and couldn't get back to this until like, today. so i began to QA it today. and it was a fucking disaster. i mean, absolutely ridiculous. there's a lot of mentions of CMS because my client is medicare, and the very first mention said "Center for Medicare Services" and anna didn't catch that. it should be Centers for Medicare & Medicaid Services. so it's like, super glaring, the issues.

so i pulled my supervisor and our brand strategist in on it during a debrief we had today and i was like. listen. this is bad. and my supervisor said she'd escalate it to the vp of accounts. and she also took everything off my plate today so i could do an entire proof of this thing on my own because i'm the only good proofer in this agency and i'm an executive, not a proofer. and i spent 3.5 hours proofing this thing, going through and reviewing anna's proofs. and on the working document, i'd mark up changes for the designer (who i really like and trust a lot, and thankfully she caught some of the missed proofs and fixed them on her own), and on the document i was QAing against, i'd mark up what was missed/wrong and why.

and all that time i spent on it, acrobat decided it wasn't going to cooperate. "bad parameter" it said. both files disappeared from my computer, despite literally knowing i'd saved at least the working document because i put my initials in the file name as per convention to track who touched a document. it had my initials in the file name. and i did not move it to my trash, but it wasn't on my computer anywhere. and 255 comments later, i was left with nothing. i want to scream

i'm just so unbelievably frustrated because i spent like half my day working on this for nothing. and it would not have required that much work from me if anna would've proofed correctly to begin with. and she's the only proofer readily available now that i got promoted twice. but i'm truly the only one who actually cares enough to do the work the way it needs to be done.

it would've been so much cheaper for the client and so much more time-efficient if i'd just proofed it myself from the jump. and the director of ops is supposed to be looking for another proofer, but that got put on the back burner because internally we have bigger fish to fry

but i'm not supposed to proof! and i wish i could! because it would save me so much time and effort! and the client would get work turned around so much faster! and the quality of work would be better! i truly do not understand why this is so difficult to do. i gave her the brand guide. i told her i'd be here to help if she needed it. she's not qualified for this and i want her out, but unfortunately she's the easier one of our two proofers to work with. we have anna, who's only there from 7–11am, and another proofer who's only there for 4 hours on thursdays. and the thursday proofer is rude as shit and is worse than anna. so i prefer working with anna

but it all falls on me. it's still my job to make sure the work is done correctly, that we're not overbilling the client or delivering subpar work. but this is so unreasonable and unfair. and i'm so exhausted. and the awful thing is this really isn't even the most stressful thing in my life right now. work isn't all that bad. i want to lie face down in a ditch and rot!!!!! no i don't but i just want a break. or to be able to trust anyone i work with. y'know.

[seanrrwilkins]

How to prep for a website redesign project.

I’ve seen the pain that comes from not having a clear view to the challenges, goals and success metrics. From not knowing the benchmarks. Not having a clear vision. Not having clear alignment across the teams.

This guide captures what I’ve learned over the last 18+ years as a marketing leader and consultant for a variety of B2B and B2C clients. I’ve led several dozen client projects to build, rebuild or optimize their websites. That’s a ton of reps at something most brand side clients may directly experience 1-2x in a career, if at all. 

I want to show you what’s necessary to be 100% prepared going into a partner selection process, or getting your own internal web team aligned.

Simply put, this will ensure you show up prepared from the start.

This is an outline of the guide.

Introduction

Why this guide? 

How to use it

Purpose + Motivations

Why Now? 

Goals + Objectives

Scoping Details

Practical Scoping Details

Timing + Budget

Other Considerations

Reference Materials

Stakeholder Alignment

Project Leaders

Project Influencers

Practical Audit

Performance Data

Site Inventory

Performance Review

Audience + Experience

Core Problems

Go here to download the guide while it's free.

[oli123654]

In 2024, as businesses continue to navigate the complexities of the digital world, having a partner like M4U Holdings ensures that your company stays ahead of the competition. With a focus on delivering high-quality, results-driven marketing services, M4U is well-equipped to help your business thrive in Singapore’s ever-evolving market.

[jiwebtechblog]

Key Benefits Of Online Marketplace Solutions For Business In 2023

Online marketplaces are where the interaction between consumers and businesses becomes more feasible. In recent years, if businesses want to reach millions of business customers and increase their revenue, it is crucial for them to come to opt for online marketplace solutions.

It is a platform that can be an app or a website, that acts as a mediator between customers and companies offering services and products in the B2b and B2C.

There are a lot of business players who are thriving in the business world using marketplaces. Some of the giant players are Amazon, Alibaba, and more.

Curious to know how big the online marketplace industry is? Why is the online marketplace industry growing so fast?

Here are a few stats that you must know. • By 2024, the B2C marketplace is estimated to reach $3.5 trillion in sales. • 47% of digital purchases happen via online marketplace platforms. • 63% of all U.S. businesses are performed via marketplaces. • The sales rate of the top 50 marketplaces in the U.S. increased by 40%, in 2020.

Types of Online Marketplace Solutions you should know in 2023 Let us now discuss the types of Online Marketplace solutions you must know.

Horizontal marketplace: Horizontal marketplace is a one-shop stop for the customers. These customers do not have to move to different online portals to buy various products. They get everything in one place.

Vertical marketplace: Vertical marketplace offers different products with similar characteristics. For example, TrueFacet sells only jewelry-related products. In addition, the vertical marketplace does maintain guaranteed authenticity.

Hybrid marketplaces: Hybrid marketplace sells their own products as well as products from other vendors while providing a platform for users to complete the transaction.

Hyperlocal marketplace: Hyperlocal marketplace is also known as the local business marketplace. In this platform, sellers deliver in a small area or local area in a short period.

Global Marketplace: As the name suggests, the global marketplace sells a variety of products from different suppliers. The best example of a global marketplace is eBay.

What are the benefits of creating an Online Marketplace? Here are a few benefits of creating an online market platform:

Let us discuss all the benefits in detail.

Cost-effective: Setting up an online store or registering the business on an online marketplace helps you save a lot of money. And you can focus more time, attention, and resources on the other important aspect of the business.

Convenient and Effective: Online marketplace is an ideal choice for managing online orders, fulfilling shipments, and proving customer services. These platforms offer convenient ways for customers to buy products.

Customer Retention: If an online marketplace caters to customers' needs, they tend to come back again and again. In simple words, clients rely a lot on the transparency and reliability of the platforms and come back accordingly.

Enhanced Revenue: A great customer experience helps increase sales and revenue. Moreover, online marketplaces make it easy for businesses to reach a higher audience. Furthermore, when you create an online marketplace, buyers, and shoppers across the globe get access to your products and services.

Better Online Reviews: Ensure that you present your best products on the online marketplace, as a good customer experience helps businesses get positive reviews. These reviews determine the future of your sales. Good reviews from customers can help you get more sales as customers tend to buy the products which hold positive reviews.

To Summarize “Marketplace has become the future of online businesses.” Customers and businesses look for a reliable and convenient place where they can buy and sell things simultaneously. And this is where online marketplaces come in. Marketplace platforms can cater to any niche and address any need of customers and sellers and are the best ways to promote the brand and enhance revenue.

At jiWebTech, we help you develop advanced, versatile, feature-rich, comprehensive, efficient, and customizable online marketplace solutions for all sizes of businesses.

If you have any queries regarding how to start an online marketplace website or want to hire marketplace developers, feel free to schedule a call.

[axad11]

5 Tips for the Best Digital Marketing Services

For best digital marketing services to be successful, businesses need to be active on all channels. The Ascent breaks down 5 tips for Best Digital Marketing Services to help you reach your target market. Small businesses now understand how crucial digital marketing is to their attempts to increase brand awareness, customer engagement, and sales. B2C and B2B businesses understand that if they want to engage with their target clients, they need to be active across all digital platforms in order to achieve successful online marketing. Check out these digital marketing pointers for small business owners who want to maximise their outcomes even on a tight budget. They include both online and mobile marketing.

 We cover every part of the realm of Business Marketing Agency, from how to create an email newsletter to inventive ways to reuse your marketing content.

 Our Preferred Advice for Small Firms Using Digital Marketing Let's get started with the top digital marketing advice from business marketing agency that small business owners have found to be successful. Locally held businesses, independent contractors with online businesses, and startup entrepreneurs hoping to expand their business idea are examples of this.

 All small business owners share a passion for what they do and a desire to assist solve the problems of their customers, but they also all struggle to make their limited or nonexistent budgets work for digital marketing. These top digital marketing suggestions are all cost-effective means of achieving your marketing goals without going overboard.

 1. Know the online etiquette of your target market The amount of online platforms and communities has increased, regardless of whether your target audience is made up of customers or business professionals. Finding these targets may be made more difficult by the fact that many people use these channels at the same time as consumers and business professionals. Marketing 101 teaches you where to find the individuals you want to talk to.

 You need to be aware of all the potential hangout spots for your audience in order to create a successful online marketing strategy with business marketing agency. You should also take advantage of technology to learn more about why they are spending so much time in these spots.

2. Create a flexible yet structured digital marketing plan You need a well-organized plan if you wish to use these search marketing suggestions through the best business marketing agency. It ought to offer a precise framework that enables you to put your B2B marketing strategy and techniques into action. To monitor and track actionable items, everyone must be aware of their responsibilities. Changes in expectations, trends, and technology all contribute to the ongoing evolution of digital marketing. A well-organized strategy provides a solid framework from which you may make adjustments as needed without losing your direction.

 3. Improve your ability to use visual marketing Both commercial and consumer audiences enjoy visual material. Visual marketing is increasingly in demand, whether it be through photos, vertical videos, 360-degree films, live videos, vanishing stories, or social TV. It is crucial to include visual marketing for all screen sizes in your digital marketing strategy because this is one of the most engaging ways to engage your audience.

 4. Boost your mobile marketing efforts Just by taking a quick look around you, you should be reminded of the importance of mobile marketing. Make sure that everywhere you travel, those who are looking at their screens may see your content, website, and online presence.

 Storage space is becoming a crucial component in managing your digital marketing operations with the right Business Marketing Agency as a result of the development of artificial intelligence, the proliferation of data, and the rise in linked devices. Consider making an investment in inexpensive or free cloud storage choices that meet your needs for space and are available to every team member, wherever they may be.

 5. Engage your audience in the development of content Because your audience enjoys viewing and sharing content they've created for a brand, user-generated content (UGC) deepens engagement. It is a practical technique to get the most of your digital marketing budget. Also, it may boost sales. 90% of surveyed consumers in a Turn To Networks study said they were more influenced by user-generated content than they were by advertising emails or search engine results when making purchasing decisions.

 You can't just ignore unpleasant UGC and hope it goes away, even though you obviously don't want to share it. Recognize those who developed it and take something useful out of it. Let these customers know you value their opinion and look for ways to use it to improve your service or product.

 Rundown

Try all these tactics and have a great digital marketing strategies for your business. Boost your business with these best practices and enjoy doing the business through the right techniques. Have a happy digital marketing! SOURCE URL: https://axad1.blogspot.com/2023/02/5-tips-for-best-digital-marketing.html

[supriya2003]

Saas

What is SaaS? SaaS, or software-as-a-service, is application software hosted on the cloud and used over an internet connection via a web browser, mobile app or thin client. The SaaS provider is responsible for operating, managing and maintaining the software and the infrastructure on which it runs. The customer simply creates an account, pays a fee, and gets to work. How SaaS works  SaaS takes advantage of cloud computing infrastructure and economies of scale to provide customers a more streamlined approach to adopting, using and paying for software. All SaaS applications share the following characteristics: ‌- SaaS applications are built to be hosted on the clouds ‌- SaaS applications are accessible to any customer with an internet connection and an internet-connected end-user device (e.g. a computer, mobile phone or tablet). -‌ Perhaps most important, SaaS applications require little to no management and zero maintenance from the customer. Benefits of SaaS  The benefits and advantages of SaaS are best understood in comparison to traditional software - software installed and managed on on-premises infrastructure: - SaaS provides faster—even instant—adoption and time-to-benefit. - SaaS provides access to new features and versions as soon as they’re available.  - SaaS enables cost-effective, on-demand scalability. - SaaS offers predictable costs and dramatically lower overhead.  - SAAS security and privacy ‌ a. encryption and key management; ‌ b. identity and access management (IAM); ‌ c. security monitoring; ‌ d. incident response; ‌ e. poor integration into broader, company-specific security environments; ‌ f. fulfillment of data residency requirements; ‌ g. data privacy; h. cost of investing in third-party tools to offset the SaaS security risk; ‌ i. lack of communication with technical and security experts during the sales process. SaaS products may be primarily marketed to B2B, B2C markets or both. Examples of popular SaaS products include: ‌Salesforce ‌Google Workspace apps ‌Microsoft 365 ‌HubSpot ‌Trello ‌Netflix ‌Zoom ‌Zendesk ‌DocuSign ‌Slack ‌Adobe Creative Cloud ‌Shopify ‌Mailchimp.

[mentedigital09]

¿QUÉ ES EL MARKETING B2B?

El marketing entre empresas incluye todas las acciones y procesos para comercializar y distribuir un producto o servicio a otra empresa. En otras palabras, es el marketing dirigido a otras empresas en lugar de dirigido a los consumidores. Por lo tanto, el marketing dirigido a los consumidores se denomina marketing B2C. Existen muchas diferencias entre B2B y B2C.

Como puede ver, el marketing B2B es sólo una parte del marketing. La diferencia con otros tipos de marketing se basa en el grupo objetivo. Por lo tanto, tiene mucho sentido ver primero la definición de marketing. Si no puede esperar a ver el significado de marketing, aquí tiene el atajo.

¿QUÉ ES EL MARKETING?

Dictonary.com dice que Marketing es "la acción o negocio de promocionar y vender productos o servicios, incluyendo la investigación de mercado y la publicidad". Se trata de una definición sencilla pero también relativamente superficial de este amplio tema.

La definición clásica de Jerome McCarthy, realizada en 1960, utiliza las "4P" del marketing mix como definición base. El marketing consiste en

Producto o servicio

Precio

Plaza o distribución

Promoción o Comunicación

"El Marketing es un proceso social y de gestión mediante el cual individuos y grupos obtienen lo que quieren y necesitan a través de la creación, oferta e intercambio de productos de valor con otros."

Además, este enfoque no cubre la esencia de lo que el Marketing puede hacer por tu empresa. La definición de Hubspot recoge la importancia estratégica del marketing:

"El marketing se refiere a cualquier acción que una empresa lleva a cabo para atraer a un público hacia el producto o los servicios de la empresa a través de mensajes de alta calidad. El marketing tiene como objetivo ofrecer un valor independiente para los clientes potenciales y los consumidores a través del contenido, con el objetivo a largo plazo de demostrar el valor del producto, fortalecer la lealtad a la marca y, en última instancia, aumentar las ventas."

Esta definición esboza un tema central del marketing: un enfoque centrado en el cliente. El objetivo es complacer al cliente y añadirle valor. Llegar al público objetivo es la esencia de todo marketing digital b2b.

Y este mismo aspecto prepara el terreno para la definición del marketing en el entorno de empresa a empresa. Las relaciones B2B son, como su nombre indica, relaciones entre dos empresas. Y el marketing B2B se centra en establecer, mantener y utilizar esta relación.

Echemos un vistazo en profundidad al término Marketing B2B.

DEFINICIÓN DE MARKETING B2B

Existen varias definiciones del término Marketing B2B en la literatura de marketing.

Como ya se ha comentado, la relación entre una empresa y su público objetivo influye en todas las actividades de marketing. Por lo tanto, el tipo de público objetivo (empresas frente a consumidores) categoriza el marketing. Esta es la razón por la que existe el Marketing B2B. El marketing B2B es una disciplina específica definida por la relación entre dos empresas.

He analizado más de 25 definiciones diferentes de Marketing B2B (ver detalles al final de este artículo).

LA EVOLUCIÓN DEL MARKETING B2B

El marketing B2B es un término moderno. Es una evolución del Marketing Industrial. El marketing de las empresas industrializadas. Como su nombre indica, el marketing entre empresas comenzó durante la revolución industrial en el siglo XVIII. El ejemplo más antiguo de marketing de contenidos es de 1985. John Deere, la empresa manufacturera estadounidense, publicó "The Furrow", una revista para clientes. ¿Le parece interesante? Aquí está el resto de la historia.

Hoy en día, la revolución industrial se denomina industria 1.0, y vivimos en la era de la industria 4.0 o incluso 5.0. Esta imagen muestra esta evolución.

Al igual que el mercado industrial ha evolucionado, el Marketing B2B también lo ha hecho posteriormente. Hoy en día, el marketing empresarial moderno está más automatizado y, sin embargo, es más personalizado que nunca. Las herramientas MarTech (Marketing + Tech) experimentan un crecimiento exponencial. Y los profesionales del Marketing B2B se convierten en la línea de vida de su empresa.

El marketing es un tema estratégico. Por lo tanto, es crucial comprender los mercados empresariales para garantizar el éxito de los productos y servicios de una organización.

SIGNIFICADO DE B2B Y MERCADOS EMPRESARIALES

Ya hemos hablado largo y tendido sobre el factor distintivo del Marketing B2B. Se produce en un mercado empresarial entre dos empresas. Pero, ¿por qué es importante? ¿Cómo influye un mercado B2B en el marketing y la comunicación?

Averigüémoslo.

B2B

B2B significa Business to Business y define al vendedor y al comprador de un producto o servicio. En las transacciones entre empresas suelen participar un fabricante y un mayorista o un mayorista y un minorista. Las empresas que venden directamente a las empresas se denominan, por tanto, empresas B2B. Un ejemplo de empresa B2B es un fabricante que vende bienes a fabricantes de automóviles.

Las transacciones B2B suelen producirse a lo largo de la cadena de suministro, en la que una empresa compra materias primas a otra para utilizarlas en la fabricación de un producto. A continuación, los productos acabados se venden a particulares mediante transacciones de empresa a consumidor. La siguiente ilustración muestra cómo las transacciones entre empresas contrastan con las transacciones entre empresas y consumidores (B2C).

La derivación lógica es que las relaciones, competencias y transacciones entre dos empresas se producen en un mercado B2B. También se denominan mercados empresariales o mercados industriales.

[rohitdhenge78]

Top PGDM Specializations at Top B- Schools in India

There are additional PGDM courses available, such as a PGDM in international business. International business courses are typically time-consuming, but a PGDM in it can be a significant time saver. You can learn more about the courses and enroll in the finest B school for you. 

For your convenience, we have listed the best of them in the blog below.

PGDM In Digital Marketing

In the commercial world, digital marketing has expanded significantly. This is because the world has migrated online, and most planning and scheming take place online. Pursuing a PGDM in digital marketing will provide you with numerous options to advance in the professional sector.

This course is ideal if you want to learn about content production and marketing, digital channels, social media marketing, search engine and social media optimization, digital marketing analytics, and other topics.

PGDM In Business Analytics

This specialty is a fantastic choice if you are interested in analytics and research. Machine learning and data visualization models, artificial intelligence, data analytics, big data, and other topics are covered. Because business analysis has developed as a vital component of a business, professionals in this discipline are in high demand.

There are numerous reputable PGDM colleges around India like the ITM group of institutions from which to choose. However, make certain that these business schools are governed by the AICTE. 

PGDM Marketing 

It is concerned with understanding existing client demands and formulating corporate goals based on them. This is another specialist course that will provide you with fantastic employment chances as well as high compensation. This specialization at the ITM group of institutions is ideal for those who are extroverted, passionate, and enjoy solving problems in novel ways. The specialty covers B2C, B2B, channel management, market research, marketing analysis, and other topics.

PGDM In Human Resources

This specialized course at the ITM group of institutions is for those who are interested in managing an organization's resources and preserving its structure. The most important role of an HR professional is to assist firms in getting the most out of their people. Human resources departments include talent acquisition, remuneration and reward management, employee support, labor law and industrial relations, and others.

An HR manager's responsibilities also include overseeing the administration of the organization's policies, programs, and policies, as well as their development and implementation.

PGDM In Finance

Finance is a critical component of any organization, and they require someone to manage their finances. This field pays well and allows you to play an important part in the business. This course is for you if you have a great grasp of mathematics and enjoy examining financial resources, among other things.

You can learn more about the ITM group of institutions' course admissions at their website.

[pivottreesingapore]

5 Digital Marketing Strategies for E-commerce business in Singapore

It should come as no surprise that social media and digital marketing are integral parts of daily life in Singapore, where there are expected to be 5.5 million internet users this year. One of the world's greatest internet penetration rates (84%) is reportedly found in Singapore. Both brands and people are embracing digital marketing. Maintaining a competitive edge in digital marketing methods can help a business succeed. However, several constants are still important in this continuously changing area. Here are 5 digital marketing techniques employed by a digital marketing company that dominated Singapore's online market:

Search Engine Optimization

Some might think SEO (Search Engine Optimization) is obsolete and has no place in the digital world. But throughout the years, Singaporean digital marketing organizations have employed it as one of their most effective digital marketing techniques. Amazing organic ranking results were achieved nationwide by agencies concentrating on technical specifications, social signals, backlinks, content, and optimized website architecture. E-commerce websites use search engine optimization to their fullest potential to direct customers looking for their items to the website. Today's SEO requires more than website optimization; you must comply with Google's revised algorithms, give the necessary data, and stay up to date. This improves the ranking of your website and your user with a better experience.

Content marketing

Content marketing is one of the most varied and intricate forms of digital marketing. The majority of items in the digital industry contain content, including blogs, articles, websites, press releases, whitepapers, and social media posts. Because content marketing demands actual competence to provide excellent returns on investments for the clients, not many agencies can master it. The most effective digital marketing tactic Singaporean businesses are interested in is content marketing. Companies in Singapore that view content marketing as a funnel where consumers go from awareness of a brand to purchase are doing well. Well-written copy alone may effectively convey your message and sell your goods and services to a large audience.

Social Media

A digital marketing strategy is only possible with the client's social media presence. In actuality, it is the most suitable and affordable method of branding. Singapore agencies encouraged numerous social media campaigns on sites like Twitter, Facebook, Instagram, and Pinterest last year to generate buzz and increase brand awareness. The strategy was most effective when organizations included relevant links, videos, infographics, images, and more. As long as it is done correctly, social media offers a chance for all organizations, including B2C and B2B ones, to increase their consumer base. If you are aware of your target audience and produce content that will interest them, you must succeed on social media.

Video Promotion

Video marketing has completely dominated the internet landscape during the past few years. The average conversion rate for a Singapore business website with videos is 4.8%, compared to 2.9% for those without videos, demonstrating the growing relevance of video channels. According to a survey, digital marketers who used videos to promote their goods and services saw a 54% increase in brand recognition nationwide and received 66% more qualified leads. Many people acknowledged that including video marketing in their digital marketing plan enabled them to increase customer retention rates to 55%. Businesses that used video marketing to target their customers expanded significantly in Singapore in 2019. Video interviews, testimonials, Vlogs, live streaming, product evaluations, and video advertisements are a few of the video formats that have become very popular in Singapore.

Data

If you don't incorporate data into your digital marketing approach, you're flying blind. Before developing a digital marketing strategy, many digital agencies in Singapore today rely on intelligent and segmented data. The only way to create an effective digital marketing plan, from content marketing to PPC and SEO, is by gathering data about your present and potential customers. Many agencies cleverly used CRM (Customer Relationship Management) systems to gain access to customer information. Integrating CRM into your digital strategy lets you combine your customers' data into one database that can be viewed and controlled from anywhere. Digital marketing services from Pivot tree can be beneficial for you.