#corporate Twitter

[sephirocks]

I made a statement about accommodations on American airlines and uhhhh this happened. Keep in mind I'm dressed as sephiroth on this flight.

[houseofbrat]

Boeing Killed A Guy!

[link]

[mywitchcultblr]

This is what happened when a fanfic site is profit driven. Wattpad sucks 😞

The email/DM from Wattpad is so condescending. Imagine pressuring writers to update and work while they are doing it for free and fun. Also, the discovery? Algorithm? Of Wattpad looks like a stressful popularity contest 😑

[thymewayster]

Really good Twitter thread originally about Elon Musk and Twitter, but also applies to Netflix and a lot of other corporations.

Full thread. Text transcription under cut.

John Bull @garius

One of the things I occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone. So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline /1

So: what's a thermocline?

Well large bodies of water are made of layers of differing temperatures. Like a layer cake. The top bit is where all the the waves happen and has a gradually decreasing temperature. Then SUDDENLY there's a point where it gets super-cold.

That suddenly is important. There's reasons for it (Science!) but it's just a good metaphor. Indeed you may also be interested in the "Thermocline of Truth" which a project management term for how things on a RAG board all suddenly go from amber to red.

But I digress. The Trust Thermocline is something that, over (many) years of digital, I have seen both digital and regular content publishers hit time and time again. Despite warnings (at least when I've worked there). And it has a similar effect. You have lots of users then suddenly... nope. And this does effect print publications as much as trendy digital media companies. They'll be flying along making loads of money, with lots of users/readers, rolling out new products that get bought. Or events. Or Sub-brands.

And then SUDDENLY those people just abandon them. Often it's not even to "new" competitor products, but stuff they thought were already not a threat. Nor is there lots of obvious dissatisfaction reported from sales and marketing (other than general grumbling). Nor is it a general drift away, it's just a sudden big slide. So why does this happen? As I explain to these people and places, it's because they breached the Trust Thermocline.

I ask them if they'd been increasing prices. Changed service offerings. Modified the product.

The answer is normally: "yes, but not much. And everyone still paid" Then I ask if they did that the year before. Did they increase prices last year? Change the offering? Modify the product?

Again: "yes, but not much."

The answer is normally: "yes, but not much. And everyone still paid." "And the year before?"

"Yes but not much. And everyone still paid."

Well, you get the idea. And here is where the Trust Thermocline kicks in. Because too many people see service use as always following an arc. They think that as long as usage is ticking up, they can do what they like to cost and product.

And (critically) that they can just react when the curve flattens But with a lot of CONTENT products (inc social media) that's not actually how it works. Because it doesn't account for sunk-cost lock-in.

Users and readers will stick to what they know, and use, well beyond the point where they START to lose trust in it. And you won't see that. But they'll only MOVE when they hit the Trust Thermocline. The point where their lack of trust in the product to meet their needs, and the emotional investment they'd made in it, have finally been outweighed by the physical and emotional effort required to abandon it. At this point, I normally get asked something like:

"So if we undo the last few changes and drop the price, we get them back?"

And then I have to break the news that nope: that's not how it works.

Because you're past the Thermocline now. You can't make them trust you again.

[mysharona1987]

[vreliskriri]

Hi people. As the boy billionaire has bought the birdsite and corporate accounts joke about moving to Tumblr, I kindly ask y'all to give the brands the treatment they deserve: silence.

Make your own posts if you wanna post bugass but do NOT engage the brands. Gaslight, gatekeep and girlboss. In containment they will wither.

[itd-be-gay-if-you-didnt]

High out of my blessed mind going apeshit on the work Twitter

[aussie-bookworm]

I don’t mind too much if the Twitter users immigrate to tumblr.

However I will start Biting if tumblr becomes the standard social media site everyone uses.

My employers don’t need to know that I am a clown and this is the circus I frequent. They don’t need to learn about the chainsaws I juggle or the jokes I yell while entering a tiny car with a bunch of other clowns.

[sleepy-bebby]

[kaleidoscover]

project moon lore constant

[mywitchcultblr]

If you are an American artist/fan, change your pixiv account region! Because there's new censorship

Number 5. If your drawing has no 'educational/scientific/artistic value' it won't be allowed to exist. These new censorship are absolute nonsense pushed by credit card company and conservative politicians. Fucking bonkers

It's the same thing when Tumblr banned NSFW and they promised that 'artistic nudity' will still be 'allowed'. I hope every purist on the internet realized that when they whine over anime fan art they are repeating what conservative billionaires and politician are pushing:

The death of art...

[littleevil0ne1]

Me: I'm going to call it "the app formerly known as twitter"

Me: I should look up the original context for this

Bbc article: Prince legally changed his name to an unpronounceable symbol...

Me: Kinda like Twitter did

Bbc: ... as an F U to his record company for demanding he constantly churn out music and do ads

Me: HELL YES STICK IT CORPORATIONS ARTISTS ARE NOT FREE CONTENT FARMS 🎉🎉🎉🎉

[atr11um]

Weatherman misty

[chaosnightmare]

i feel bad for the people i see who don't know much about sonic and assume shadow is like some hypermasculine manly hardass dude character. not the case

[dontmean2bepoliticalbut]

[lolchat]