#corporate identity

[vignellicenter]

Found in the Archives! 

Vintage slides for a proposed Booklein identity circa 1970s. 

Booklein (pronounced book-line), named after the Klein News Co. president George Klein (an Ohio wholesale distributor of magazines, newspapers, and paperback books). 

In the 1970s, Klein opened Booklein, a retail newsstand, which specialized in selling, you guessed it, magazines, newspapers and paperback books. They also sold tobacco, candy, maps, calendars and lottery tickets. On mallwalkers.net, the Internet Museum of Shopping and Retail History, PS Gitano wrote about Booklein and shared this slogan: “For all the magazines you’ve ever wanted to read…and then some.” https://mallwalkers.net/booklein

Fantastic line drawings with “Vignelli red” accents illustrate a proposed store made of grids on the ceiling, walls, and floor layout. The signage in Vignelli red with white Helvetica lettering. A band of red wraps around the walls labeling each subject section such as “Science,” “Psychology,” “Dance,” “Art,” and “Music.” Suspended light cubes on the celling light up counter top cubes below with signs which say “stationery,” “accessories,” “lamps,” and “wrapping.” 

As with any graphic identity system, the proposal also included company van graphics, shopping bags, and stationery. Shopping bags featured the logotype enlarged to wrap around each side of the bag cropping it into fragments of text. One image shows a store front with the logotype stretching across the entire front of the building.   

Do you know anything about this project or remember Booklein? We would love to hear from you! For now, we can enjoy these images and ponder many puzzles: who designed their logotype? Was this Vignelli proposal implemented? Where are the originals that appear in these slides? Who is the artist for these illustrations?

[logoarchive]

Swissair by Karl Gerstner, 1978

Discover more design history at: www.logohistories.com www.logo-archive.org

[olex]

Part 2: Visual Identity and Branding for Toque Chef Clemens Nachbaur To bring Clemens Nachbaur’s culinary approach and philosophy across, we designed a simple and timeless visual identity. The logo works perfectly in both, the analog and digital world. This first post is showing the logo icon consisting of the initials of his first and last name. Visit our website to find out more about this project!

[graphicgourmetstudio]

Vertical Business Card Template v02

A highly versatile business card template that is designed for both corporate business and personal usage. Specification : - Standard Size Business Cards | 3.5" x 2.0" - High resolution 300 DPI, CMYK color, Print Ready. - Editable PSD format (Photoshop document) - Layered and well organized. Easy to change text (bio) and colors. - Fonts included.

Download Here

[garadinervi]

Olivetti Corporate Identity Design, Die Neue Sammlung München, 1986 (via typoswsiss)

[joanofarc]

dreams, emily in love feat. bisexual cyborg (2007).

so in love with the things that you do

[amanda-haas]

2021–2022 we had the chant to create the identity and design for a new event company based in Zurich. www.thehappening.io

[atelierlomann]

Company sign headquarter - 2021 / Atelier Lomann

> http://lab.atelier-lomann.ch

@atelierlomann

[thedesigraphicdesigner]

Mandala

Stationery Design Mock up

[forget-me-nights]

Gonna use the guidelines of „Corporate identity” to figure out my own identity

[vignellicenter]

We recently uncovered this mockup pasted on a board for a sickness bag for American Airlines in the archives. We couldn’t resist showing it off along with some of the other ephemera we have for the airlines corporate identity. Massimo Vignelli designed the American Airlines corporate identity while at Unimark International in 1967. Sadly, they abandoned the system in 2013 after nearly 40 years. Luckily we have lots of examples of the original design in the archives! Image descriptions: Printed pasteup of an American Airlines sick bag on a black board. Large red American title type across the top. Text in navy blue lower case sans-serif type says “for motion discomfort/para mareo.” With smaller nonsensical placeholder text in navy blue reads “ing surprising in their in an age domain” Vintage 35mm slide of two American Airlines ticket envelopes. Back view in navy blue which first says “American” in white type above a a front view of a red envelope with white border along bottom that has American Airlines logotype in red and blue next to text that “Jet Express Ticket.” Matchbook with double A and eagle logo for American Airlines. Timetable for from 1968 for American Airlines with rows of clocks on the cover showing every half hour. In 1968, you didn't need this flight timetable according to American Airlines if you were flying from Chicago to NYC, because there was a nonstop flight every 30 minutes! Cover of a brochure white background with back text that says “If you don’t like our menu, change it!” above an outline illustration of a fork, knife and spoon. The spoon has the double A with an eagle logo in red and blue. Cover of a folded map with the American Airlines logotype in red and blue and the title “Directions” in black text below it. Illustration features blue circles on a red background with various colored pointing arrows, one in each circle pointing in different directions. Cover of an American Airlines Annual report for 1969. White background text in red and blue and a large double A and eagle logo in red and blue. Sketch of a 1971 American Airlines Annual Report with large slanting logotype and double A and eagle logo in red and blue. Pencil grid in background.

[logoarchive]

AGIP by Salvatore Gregorietti, Unimark International, Italy, 1971

Discover more design history at: www.logohistories.com www.logo-archive.org

[olex]

Logo and Visual Identity for Viennese Based Art Collective AOUND

The minimal logo consists of 3 letters and is reduced its most essential elements. The logo works especially well when used as a stamp as well as for social media profile images. The branding guidelines allow the logo to be displayed in different angles.

More info here

[cleostarcre8tiv]

Business Card design - OKP TECHNOLOGIES

Cleo Star Cretiv ©

[stockenhuberdesign]

Sometimes it's the simple things that are the most fun. Presenting a small side project from the #tourism industry: some #packagingdesign (#food delivery boxes) and corporate stationaries, the #letterhead background Image resembles the #coralBayCoastline ❤️

#BrandLogo #Letterhead #HotelRestaurantSnackbar

👉 You need a #CorporateIdentity + #Brandbuilding for your brand? You have a #product idea and need a #product design? You are producing #FMCG and need a #packaging design? Are you offering a new #Service or would you like to launch a new product via a # advertising campaign? Or you would like to refresh your #Brand and adapt the #CorporateDesign up to date?

Let's build your brand together! ds@stockenhuberdesign.com

See more design projects on

www.stockenhuberdesign.com

#brandbuilding #brandEquity #communicationdesign #corporatedesign #packaging #productdesign #campaign #artwork #graphic #servicedesign #designthinking #Packaging #Advertising #branding #communicationdesign #lowbudgetclip

[mmdevanand]

We specialise in creating tasteful, and personal #corporate #gifts  and packaging design that tell your organisations story.