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graphicworld24 · 5 years

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9 Shoe Photography Tips and Techniques for Beginners

For driving best sales online, creative and tricky photography is prerequisite whether it’s footwear or other products. As a customer or consumer, if anyone asks you which product will you purchase? You will reply the product image that can reflect the perfect product in an attractive way.

Online customers never love purchasing unattractive and unappealing looking products. They can’t touch and examine the products as they can when they’re in brick and mortar stores. They decide to buy a product only by seeing footwear product photos. Therefore, shoe photos should be as real and natural as per standards.

Before going to take realistic footwear product photos, you must know some crucial shoe tips and tricks.

1. Take a good preparation before taking photos: Most of us take time just to experiment camera setting and manage instrument but we don’t give time to research product and plan to shoot. High-quality footwear photo creation always depends on well- research and planning. You won’t have to spend much time in researching product, just some factors like how many different pairs of shoe you will have to shoot, how much time you will spend in shooting, what will be main colors of the shoes, and from how many angles you will take photos.

This research will assist you to save and track time. You’ll know what’s the benefits of researching and how you are a shoe photographer but you won’t be able to learn everything by searching, I mean you will have to study a book, a guide or an article that ideally suits the shooting you’re going to start.

2. Pay heed to the details: While taking photos, most of the time we forget to pay heed to the details of the product but this does matter a lot.

For capturing a shoe photo, photographers only focus on some aspects like adjusting and placing the frame but beyond this, there are also other things. Make sure that the surface on which the shoe is placed is clean and free from dirt, otherwise, your efforts put in photography will be in vain. Make sure laces of shoes are tied elegantly, and wedges, heels as well as straps are well-adjusted.

3. A well-matched background: When it comes to product photography, background plays a vital role. Footwear Product photography is not exceptional to this and busy backgrounds can steal the attention of the viewers which fails the product to stand out.

Therefore, a white background for shoe images is ideally suited, and this gives your photo a professional look that allures online customers most. Avoid those background of shoe photos that hamper products look and view and divert customs from buying products.

4. Choose Outdoor location for shoe photography: Natural lighting is the most important for footwear product photography, hence outdoor location is the perfect spot for this type of photography. Capturing food photos needs proper lighting that is a little bit complicated in studio shooting. If you don’t have an outdoor option and would like to shoot indoor, then maintain proper light balance while taking photos, keeping a check on the light distribution. Make sure you don’t place the shoe on a shiny surface to avoid creating a reflection shadow that can be a cause for disturbance for product image.

5. Shoot in a perfect size & shape: While taking footwear product photography, product size, and shape matters. If you’re going to shoot an off-foot shoe photo, you must keep the shoes in their full shape. It’s better to stuff shoes with old cloth or cotton in the way they look full size.

Keep the shoe in the standing position using dental floss or threads to give additional support to the strap of shoes so that they can be removed while post-processing.

6. Don’t Utilize Harsh Lighting: Lighting is the essence of photography whether it’s footwear photography or another type of product photography. A high-quality DSLR camera needs perfect lighting to capture crisp and outstanding product photos.

Natural lighting is the best option for taking photos whether it’s product photography, fashion photography, glamour photography or another type of photography. But if not it’s available and you’re to depend on studio lighting, then your lighting should be in the appropriate degree as harsh lighting degrades the quality of product images. Therefore, avoid utilizing harsh lighting while taking attractive shoe photos.

7. Put Focus in the right way:

Focus is the most important thing for footwear product photography. If you put focus in the wrong way that is on the wrong side of shoes, then it can create a visual disturbance that can distract and confuse potential customers.

Try to put the focus on the whole shoe as viewers would like to see the footwear product in detail, not some blur parts. Generally, photographers use soft focus so much but you should not try it unless it’s a well-designed theme.

It’s suggested to use high aperture so that you can create a focus in the right way.

8. Take shoe photo from various angles:

Taking a photo from one angle can never help you to take great product photos. Even professionals and experienced photographers can’t succeed in capturing photos from one angle.

Therefore, take different shots from various angles to choose the best photos.

Taking numerous shots from all the possible angles flourish your creativity as a skilled photographer.

9. Post-Production:

Once you’ve finished shooting photos, it’s the time to take your nice images to the next level. Through image post-production, you can make footwear images even more beautiful and clickable.

Remove all the distractions in images that make them unreal and unprofessional. But make sure you don’t remove the natural shadow that gives images a natural and realistic view. In order to save you time and effort, you can always hire an in-house graphic designer or outsource photo retouching services.

Conclusion

I hope these 9 Shoe Photography Tips and Techniques will help you a lot for the quality photos that attract online customers and boost online sales. Apart from this, these photos will provide your customers with an enjoyable shopping experience.

If you think I’ve escaped any necessary tips, please feel to share it in the comments.

#shoephotography #productphotography #productphotographytips #shoephotographytips #footwear #footwearphotographytips #footwearphotography

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