#for example if I posted about Boom Egg (I do but not often outside of him with modern and Casino AU Egg) or jimbotnik (never will) | Explore Tumblr Posts and Blogs

theambivalent · 5 years

Text

Why I went Vegan

For the most part, when people find out I’m vegan, I get one of two reactions:

1: “wow, that’s great! I wish I could do that”

2: “but.... why????”

I’ve struggled with writing this post out because I wasn’t sure if others would read it with an open mind. But I honestly don’t care anymore. I created this blog so that I could be honest... and in order to be honest about why I'm vegan I have to go way back to my childhood.

...Yes, that’s really when the realization resonated with me.

[Note that I'm not telling you how to live your life. You do you, boo! I’m just telling my story.]

Childhood

I grew up in a Los Angeles suburb with my family of 9 total people (7 siblings). Dad’s income was the only money we had to support ALL of us. (Thanks dad!)

So in order to make ends meet, dad raised animals for food at home. Not for EVERY meal, but almost every animal we had was meant to be food ...eventually.

We had a huge walk-in chicken coop and ducks, rabbits, and even a goat at one point. In short, we had lots of animals. In the midst of the clucks and the quacks, there was 5 year old me, playing with all these cute little guys. I would greet them every morning. Gave them names. Say goodnight to each individual one by the end of the day.

I had milk from the goat, eggs from the chickens; I ate rabbit stew; goat meat, and roasted duck; but was too naive to think of where my food was coming from. I would ask dad about our missing duck/chicken/rabbit ...and he’d simply tell me they’d run away. It wasn’t until I caught my dad killing a chicken that I realized these beautiful creatures I'd play with ended up on my plate. I was devastated.

You see, at that time, I was a pretty lonely kid. I had just started elementary school, and wasn’t making many friends; these animals were my only friends...and it just broke my heart to think that they were dying just so that I could have a meal.

That was the first time I decided to go vegetarian. At the time, no one in my family had ever heard of veganism, so that thought never crossed any of our minds.

But mom and dad sort of freaked out. “how could I feed my child vegetarian while making sure she’d get all the nutrients she needs?”

They didn’t know.

What was their answer? To sneak in teeny bits of chicken broth, or super tiny bits of meat into nearly everything they served me.

I had no chance.

There was nothing I could do but go back to eating meat. My parents didn’t have the resources to do the research. We had no internet in the early 90s. At least not in our house. Forget cell phones. There was literally only what we heard on the news about health. And this influenced my parents... and me.

Teen Years

My first job was at a KFC near my house. At the time, it seemed like a great idea because I could easily walk there from home, as it was only a couple of blocks away.

By this time, we had less animals at home. As most of my older siblings had already moved out of the house, so dad was able to stretch his income a bit more. It was the summer before my junior year in high school.

I just had to get a job because my parents were cutting my allowance. KFC was the first interview that I got, so I just had to take it.

There was virtually no training. The manager gave us a menu that had to be memorized overnight, and we watched some safety video. Everyday I'd come home smelling like chicken. There was no actual ‘break room’ for employees. We had to have breaks either outside, or grab a free meal for our lunch and eat with other customers. I was so sick of chicken that I couldn’t eat the food. I would’ve brought my own meals, but there was no fridge, because again... there was no break room. I had no choice but to eat the free meal offered by management. I was stuck with coleslaw and wedges. I hadn’t gone vegetarian yet, but I just got so sick of chicken that I couldn’t eat it anymore. One day, I saw a huge cockroach fall into the fryer where we make the wedges... and no longer craved them either. It was 100% coleslaw for me. I lost a TON of weight. I started getting dizzy spells and even lost my period for a few months. The worst part was that after I quit and went to school the next year, everyone was telling me how great I looked. I wanted to scream at them, ‘i’m sick’, but most of them were genuinely trying to be nice. ...ugh.

Redirecting my attention back to vegetarianism, I had decided to become pescatarian. Why not FULLY vegetarian? Because at that time, I still didn’t have great resources and believed I needed some kind of animal fat in my system in order to function well. And since I was constantly sick, I thought this would help me. I ate crackers and tuna when I felt sick, but had salads often.

To be 100% honest, I don’t believe I had an eating disorder & I was never diagnosed. But I did think that my actions were leading me down that path and going pescatarian actually helped me get better in that instance. Unknowingly, it was still harmful to my body, as I would later learn.

Adult Years

After becoming pescatarian, I decided to go full on vegetarian again, because as an adult in the 21st century, I could easily find so much information than I ever could have as a child!

I found which plant foods had the most protein, iron, and other essential nutrients; while still eating eggs & dairy.

I had always been lactose intolerant, but it never affected me too badly ...until adulthood.

Yes, milk is for baby cows. As children we only need milk from our own mothers, and just for the first few years of our lives... it makes sense!

But at that time, I found myself reaching for medication to take care of my stomach issues because ‘mmm....ice cream!’. Looking back.... I realize I would have saved SO MUCH $$$$ by just buying vegan ice cream instead of that over the counter bean-o... .seriously!

My husband (fiance at the time) and I decided to go to this awesome restaurant for our anniversary dinner. It sat on a hill in Orange County, so we could kinda sorta see the firewords from Disneyland as we ate. I had a super huge salad, and he ordered a burger. As soon as we got home... boom! Food poisoning. He suffered pretty bad that night.

The next day, he looked up any info about eating better for your stomach, and we discovered veganism. We both decided the same day we’d go for it.

This is a short summary (probably too short?) of what our research lead to:

For the Animals

Paying for the foods we eat, literally fund the process by which the food is made. More money going into hamburgers, for example, meant slaughterhouses would breed more cows to kill for the purpose of supplying our demand. By slowly cutting down on meat, the meat industry will breed less and less animals to kill because they wouldn’t want to miss a profit. This is also why, there wouldn’t be an overpopulation of cows if everyone went vegan.

For the environment

Meat/dairy agriculture is the #1 cause of deforestation.

Some people will tell you that buying soy products is the same issue. Problem with that is 80% of the land used to grow these soy products, is owned by the meat/dairy industries to feed their animals. On top of that, raping and force-breeding an excess of cows also causes a build-up of gas emissions, polluting our air. All of the land used by meat & dairy industries could be instead used to grow plant crops that would feed thousands. Also, more plants help to clean the air.

For Health

People say, ‘if it’s in your genes, it doesn’t matter what you eat’. But what you eat can literally activate, or de-activate specific genes in your DNA. You can’t have high cholesterol if you don’t eat cholesterol, which vegans don’t. High Blood Pressure runs in my family and I was feeling its effects, and even had to go to the hospital because of it prior to going vegan. Changing my lifestyle made it completely go away. I’ve never had blood pressure issues after that.

Going plant-based was the best decision we’ve ever made....EVER. We’ve been vegan for about 5 years now and honestly find it mind-boggling that others still eat animals + animal products. It seems so barbaric to us.

I can’t imagine going back to meat/dairy after seeing how great I’ve been feeling mentally and physically compared to how shitty I felt before that.

I love animals, and always will...

Just like I love my body and always will...

And like I love the planet and always will...

#vegan #why #crueltyfree #plantbased #lifestyle #positivity

6 notes · View notes

bobbynolanios88 · 5 years

Text

Is Blockchain Headed For A Roadblock In 2019?

Perhaps it’s the much-discussed 2019 economic softening, or maybe it’s just that things aren’t happening fast enough in the blockchain news cycle. Whatever the case, there’s been some media chatter over the past several weeks that blockchain might be either void of value altogether, or at least might be too far ahead of its time.

Perhaps the biggest punctuation mark to the negative cycle came at the beginning of the month when a team from the U.S. Agency for International Development (USAID) examined 43 implementations of distributed ledger technology (DLT). The various DLT projects covered a wide variety of tasks, and users included non-governmental organizations (NGOs), contractors, and government agencies. For the record, many expect DLT to replace the term blockchain, perhaps in an effort to distance the technology from cryptocurrencies and the general initial coin offering (ICO) space.

Blockchain was originally designed for digital financial transactions, but over the years it has also been found to have a wide variety of applications, including land registries, humanitarian aid disbursement in refugee camps, education subsidies, as well as in the supply chain. International development actors, including government agencies, multilateral organizations, and think tanks, are looking at blockchain to improve effectiveness or efficiency in their work. So with all the energy and enthusiasm in so many areas, why the recent spate of concern?

Earlier in the year, a research group called MERL Tech wrote a collaborative piece among three authors. MERL stands for Monitoring, Evaluation, Research, and Learning, and its mission is to examine technologies in the social impact, humanitarian, and international development fields. In this case, the authors reached out to 43 “blockchain use-cases” and came away discouraged by the lack of evidence the firms provided, especially in light of the claims they made. The blog post on the MERL Tech site didn’t indicate the longitude of the study, the different kinds of blockchain companies contacted, what the expectations were of the researchers one way or the other, etc. In other words, many questions came to mind, which questioned the report’s reliability–other than the fact that it was written by a seemingly objective group of researchers with an ethics-based mission.

Download it today

The study was picked up on November 30 by a UK-based media site called The Register “Biting the hand that feeds IT,” with a clickbait-style headline: “Blockchain study finds 0.00% success rate and vendors don’t call back when asked for evidence.” Part of The Register’s agenda seems to be to serve as a watchdog agency against government overspending. It likes to point out quangos (a semipublic administrative body outside the civil service but receiving financial support from the government), and they seem to see a lot of them affiliated with advanced technology, not the least of which falls into the category of blockchain. Fair enough.

Clickbait or not, the headline was effective. It made the rounds around the online blockchain news cycle. In one case, Forbes contributor Bernard Marr referred to it in his headline on December 10, “Is This The End of Blockchain?” Marr referred to the MERL study, and also how Bitcoin and other cryptocurrencies have steadily lost value in 2018, asking the question: “Is it time to admit that the great experiment with decentralized, distributed ledgers has failed?”

Story continues

While such questions come across as somewhat hysterical, Marr brings up a couple of discerning points. First, blockchain has been tainted in the minds of many due to overhype, scams, and the cryptocurrency industry from where it originates. He then refers to a recent forecast done by Forresters released November 7, suggesting that blockchain will continue to evolve unless “disillusionment causes a winter.” Principal analyst Martha Bennett actually forecasts that “the visionaries will forge ahead,” while those hoping for immediate industry disruption will give up.

The term “winterization” refers to a technology that is so far ahead of its time that it doesn’t receive the widespread adoption that would be transformative to a society due to other often technological, but also cultural, barriers. Charles Babbage’s vision of an “automatic computing engine” was designed between 1833 and 1871. He was about a century ahead of his time. Artificial Intelligence was first conceived and designed by John McCarthy in his Advice Taker proposal as early as 1958. Yet another example is that of “additive manufacturing,” or 3D printing. It was invented in Japan in the early 1980s. However, it is only now that we are seeing the impact of what additive manufacturing can do through companies such as Fast Radius (owned by UPS) setting up microfactories near population-dense areas. One of the reasons that 3D printing did not ramp up quickly was that other than prototyping, there were not enough companies adopting the appropriate applications.

FreightWaves reached out to John Burg, one of the MERL authors. Among other online writings, he authored, “Blockchain will impact your life…here’s how and what you can do about it,” in late April of this year. Burg is a senior international development professional with over 15 years of cross-cultural and multi-sectoral experience in managing and facilitating international work, including policy and budget formulation, in governmental and non-governmental positions. He has extensive experience in fragile and conflict-affected environments in 16 countries across six global regions.

Due to confidentiality agreements, Burg did not want to comment on the MERL blog post other than to express some dismay in the way that it was picked up and used. He did say that he has followed blockchain closely since 2015, and that “I feel that I’m seeing a large feedback loop of smaller interrelated chicken-and-egg binary challenges for enterprise-level blockchain uptake, resulting in some of the less-than-positive headlines these days.”

Burg sees plenty of challenges for blockchain. After the initial telephone conversation, here’s what he sent by email as a macro assessment/overview of where things currently stand with blockchain.

Wrap up the week with JP and Chad. Click here to listen on demand .

Wrap up the week with JP and Chad. Click here to listen on demand.

Investment/Profit

When crypto boomed, VCs doubled down and pushed investment in the technology with the assumption that branching out into dApps would bring in a handsome ROI.

Supply/Demand

But trying to push the adoption of emerging technology doesn’t do anything if there’s no pull from potential users to adopt it. This results in a lack of equilibrium between the supply and demand, which can result in a solution looking for a problem.

Pilot-Scale/Value-Add

This gets to the value-add conundrum. Blockchain adds value as a macro or meta system-of-systems, which is a level nobody is going to pilot at. So there are many small-scale pilots, which is the smart way to pilot. But then the evidence doesn’t translate to enterprise-level scale, so it’s hard to articulate a case, based on evidence, that blockchain would add value at the enterprise scale.

Sales-Pitch/Access to Evidence

And, this gets to the evidence conundrum, which is not specific to enterprise-level applications. Even if a blockchain company did have the kind of evidence that could draw in more new clients, the general public is unlikely to have access to it because the lack of equilibrium in supply/demand means competition for new customers is fierce and the use of non-disclosure agreements is rampant (in order to protect both proprietary and intellectual property, as well as possible embarrassing failures), but we don’t know because good or bad, it’s just not out there.

Market-Value/Public-Perception

And, complicating these conundrums is that the public conflates the use of blockchain for crypto as opposed to its use for strictly non-financial applications. So, when the crypto markets become volatile, as they currently are, people tend to think blockchain has lost its value, albeit in a financial sense or in an enterprise platform sense – the public is not making that distinction. Of course clickbait headlines bear a great deal of the responsibility for this, as I learned all too well recently!

Reality/Potential

And so the big collective output from all of these binary problems is a larg-scale bifurcation of public messaging. On the one hand blockchain firms and proponents (including myself in the past) have publicly painted rosy pictures about the potential of blockchain, while opponents cite all manner of technological challenges the technology still faces, and the general public don’t know what to think.

Individual Behavior/Organizational Culture

For blockchain to add value in an enterprise platform role, any adopting organization will need to map what it does to identify and rectify any structural process inefficiencies. This is difficult because often an organizational culture and its business processes are symbiotic, regardless of whether or not there are inefficiencies. So tinkering with processes invariably means tinkering with culture, which individuals tend not to take kindly to as most humans are naturally averse to change (especially in the workplace). Human-centered design principles would advocate for approaching organizational culture change through the iterative and gradual process of individual behavior change, which is a slow and likely expensive process. This runs afoul of what most blockchain firms are looking for in a client—i.e., a quick turnaround engagement. The rise of “blockchain as a service,” or BaaS, might be a sign that blockchain firms are warming to the idea of slower-burn longer-term engagements; however, only time will tell.

Nonetheless, there are also significant R&D projects in process. Oil giants BP and Shell have a blockchain project. Maersk and IBM’s global shipping application, and Walmart’s recent requirement for suppliers of fresh vegetables to take part in its IBM blockchain project, are also major enterprise endeavors that will measure the efficacy at scale. The growth of blockchain will see the continuation of blockchain experiments, but breakthroughs may be a little further on the horizon.

The overarching factors heading into 2019 are that blockchain is “tricky” technology that doesn’t really add value until you can pilot it at scale—and thus far the results aren’t encouraging in and of themselves because the pilots aren’t happening at scale. Also, from an organizational culture, people are inherently adverse to change. There’s always that confounding human component.

Want more content like this? Click here to Subscribe

Permalink

https://ift.tt/2S1dtr3

#IFTTT #Cryptocurrency and Bitcoin

0 notes

mccartneynathxzw83 · 5 years

Text

Is Blockchain Headed For A Roadblock In 2019?

Download it today

Story continues

Burg sees plenty of challenges for blockchain. After the initial telephone conversation, here’s what he sent by email as a macro assessment/overview of where things currently stand with blockchain.

Wrap up the week with JP and Chad. Click here to listen on demand .

Wrap up the week with JP and Chad. Click here to listen on demand.

Investment/Profit

When crypto boomed, VCs doubled down and pushed investment in the technology with the assumption that branching out into dApps would bring in a handsome ROI.

Supply/Demand

Pilot-Scale/Value-Add

Sales-Pitch/Access to Evidence

Market-Value/Public-Perception

Reality/Potential

Individual Behavior/Organizational Culture

Want more content like this? Click here to Subscribe

Permalink

https://ift.tt/2S1dtr3

0 notes

courtneyvbrooks87 · 5 years

Text

Is Blockchain Headed For A Roadblock In 2019?

Download it today

Story continues

Burg sees plenty of challenges for blockchain. After the initial telephone conversation, here’s what he sent by email as a macro assessment/overview of where things currently stand with blockchain.

Wrap up the week with JP and Chad. Click here to listen on demand .

Wrap up the week with JP and Chad. Click here to listen on demand.

Investment/Profit

When crypto boomed, VCs doubled down and pushed investment in the technology with the assumption that branching out into dApps would bring in a handsome ROI.

Supply/Demand

Pilot-Scale/Value-Add

Sales-Pitch/Access to Evidence

Market-Value/Public-Perception

Reality/Potential

Individual Behavior/Organizational Culture

Want more content like this? Click here to Subscribe

Permalink

https://ift.tt/2S1dtr3

#IFTTT #Cryptocurrency and Bitcoin

0 notes

adrianjenkins952wblr · 5 years

Text

Is Blockchain Headed For A Roadblock In 2019?

Download it today

Story continues

Burg sees plenty of challenges for blockchain. After the initial telephone conversation, here’s what he sent by email as a macro assessment/overview of where things currently stand with blockchain.

Wrap up the week with JP and Chad. Click here to listen on demand .

Wrap up the week with JP and Chad. Click here to listen on demand.

Investment/Profit

When crypto boomed, VCs doubled down and pushed investment in the technology with the assumption that branching out into dApps would bring in a handsome ROI.

Supply/Demand

Pilot-Scale/Value-Add

Sales-Pitch/Access to Evidence

Market-Value/Public-Perception

Reality/Potential

Individual Behavior/Organizational Culture

Want more content like this? Click here to Subscribe

Permalink

https://ift.tt/2S1dtr3

#IFTTT #Cryptocurrency and Bitcoin

0 notes

vanessawestwcrtr5 · 5 years

Text

Is Blockchain Headed For A Roadblock In 2019?

Download it today

Story continues

Burg sees plenty of challenges for blockchain. After the initial telephone conversation, here’s what he sent by email as a macro assessment/overview of where things currently stand with blockchain.

Wrap up the week with JP and Chad. Click here to listen on demand .

Wrap up the week with JP and Chad. Click here to listen on demand.

Investment/Profit

When crypto boomed, VCs doubled down and pushed investment in the technology with the assumption that branching out into dApps would bring in a handsome ROI.

Supply/Demand

Pilot-Scale/Value-Add

Sales-Pitch/Access to Evidence

Market-Value/Public-Perception

Reality/Potential

Individual Behavior/Organizational Culture

Want more content like this? Click here to Subscribe

Permalink

https://ift.tt/2S1dtr3

0 notes

accountantseo · 7 years

Text

Juiciest Comments from the 2017 Local Search Ranking Factors Survey

The annual Local Search Ranking Factors study is always a pleasure to contribute to, and even more so to read. The numbers and charts that reflect local search geeks’ experience are more than worth the effort to read (and re-read), but the comments are where most of the forehead-slapper insights go to party together.

Darren Shaw (who ran the survey for the first time this year and did a killer job) received 33 pages of comments from the contributors. I’m guessing most or all of those 33 pages made it into the survey, toward the end.

It’s all fascinating stuff, but even the comments alone are a lot to digest.

That’s why I’ve rounded up some favorites. They’re comments that either reflected what I’ve found to be true of local SEO, or that told me something new. I’ve put in bold the parts I think have the most boom. In some cases, I’ve also included links to relevant posts – which weren’t in the original comments – as well as my own comments on the comments

I’m confident you’ll get usable insights out of them, and make your local SEO strategy a little better as a result.

Anyway, here are my 16 favorite Local Search Ranking Factors 2017 comments, presented in the order in which they appeared in the survey:

“It’s a very difficult concept to survey about, but the overriding ranking factor in local — across both pack and organic results — is entity authority. Ask yourself, “If I were Google, how would I define a local entity, and once I did, how would I rank it relative to others?” and you’ll have the underlying algorithmic logic for at least the next decade.

How widely known is the entity? Especially locally, but oh man, if it’s nationally known, searchers should REALLY know about it.

What are people saying about the entity? (It should probably rank for similar phrases.)

What is the engagement with the entity? Do people recognize it when they see it in search results? How many Gmail users read its newsletter? How many call or visit it after seeing it in search results? How many visit its location?”

– David Mihm

Here’s how I often put it to clients and others: Google wants to know that your business is what you claim it is, and that customers do business with you and live to say good things about it.

“Businesses have to get the table stakes right. After that, it seems to be all about local relevant links. We are seeing a lot more sites that rank with lower quantities of higher-quality (read: local and industry-relevant) links. Even sites with very few pages and limited content still seem to win with enough quality links.”

– Gyi Tsakalakis

Suggested reading: “One-Time Work vs. Ongoing Work in Local SEO.”

“Without a doubt, the biggest changes in local search during the last year have been associated with the Possum update. However, this algorithm update didn’t really affect in a major way the core factors everyone should focus their SEO efforts on, but rather improved the quality of Google’s local search results. At the same time, this update would hopefully curb the very negative practice of businesses setting up virtual offices (or using outright fake addresses) if their physical address is not near the centroid of the major city they want to rank for. Proximity of business to point of search (or to user) has been a factor whose inclusion in the LSRF I first suggested in 2012. It only made sense that Google would decrease the value of the “proximity to centroid” factor in their algorithm and at the same time would increase the value of the “proximity to user” factor.”

– Nyagoslav Zhekov

“One of the greatest competitive difference-makers, especially if you are in a notoriously spam-filled industry, is developing an ongoing strategy to actively monitor and combat spam. I have worked with businesses that had more than seven spam GMB listings ahead of them in ranking; after having them removed (because they were totally fake listings), the business I was working with shot up in ranking to the first page. But this strategy needs to be ongoing. It will often feel like you are playing whack-a-mole, but it is a necessary part of any modern local SEO strategy. It’s also one of the few tactics that you can perform that has an immediate ranking boost (once the spam is removed).”

– Colan Nielsen

Don’t hesitate to do “suggest an edit” edits. They won’t all be approved, but many times Google will apply them. Here’s a great guide.

“A clean citation profile at the major data aggregators and tier 1 sources remains essential. Beyond that, there’s no sense in paying for a bunch of weak sites that never rank on page one and get virtually zero traffic. But citations won’t move the needle; they’re table stakes. Think of them as the basic molecule of the organism that is your local entity.

– David Mihm“

“I think there is a huge difference when it comes to citation building between sites that need it and those that don’t. Businesses that need citation work are those which have moved addresses, changed phone numbers, bought another business, etc. The root of the need is that information is mismatched, and will need work to correct. Established businesses that have made little to no changes over the course of their existence really don’t need much citation work. Optimizing listings is great to try and improve conversion rates (click-to-call, driving directions, leave a review), but it’s not going to move the needle as much, so time is better spent elsewhere.”

– Eric Rohrback

Suggested reading: “Do You Really Need to Clean up That Local Citation?”

“Spend 80% of your time on competitive difference-makers and 20% of your time on foundational factors. In competitive SERPs, foundational factors are the ticket to entry. That’s not to say that they’re not important; it’s just that everyone is getting better at implementing them. If you want to rank, you have to find ways do what your competitors aren’t doing or can’t do. Use your business’ competitive advantages in your local search marketing strategies.”

– Gyi Tsakalakis

“I think in the coming years, the SEO agencies and consultants that are going to be able to get real results for their clients are going to be the ones that don’t follow a cookie-cutter approach. It’s no longer good enough to follow the standard checklist of items to optimize your listing and then expect it to rank well. Google is going to continue to make it more difficult for one company to dominate the search results. As they do this, it’s going to take a lot more effort and strategy for businesses to remain on top. I think it’s going to be crucial for businesses to have not just a local strategy, but an organic one as well that involves having people actually see their content and bringing in other mediums like Facebook and Twitter. I also think backlinks are more important than ever and getting links outside of the standard citation-building will continue to make an impact in ranking.”

– Joy Hawkins

“As part of your local SEO audits, and — to a lesser extent but still important — as part of your ongoing strategy, you need to be auditing all the other businesses that exist at the same address as your client’s business. Google is filtering business’ GMB listings in situations where there are multiple businesses with the same category at the same address. Develop a system for auditing this, and do whatever you can to ensure that Google chooses not to filter your client’s business over the others.”

– Colan Nielsen

“…Possum hasn’t impacted my approach to local SEO at all, other than to tell people affected by Possum that they shouldn’t have put all of their eggs in the local SEO basket in the first place. If you breathlessly await each Google update with bated breath, you’re doing it wrong.”

– David Mihm

Suggested reading: “Local SEO without the Local Map: What Is It?” Also, work on your non-Google ways of rustling up customers – including some offline strategies, preferably.

“Links continue to be a strong factor for success in organic and local search results. In our experience, just a few high-quality targeted links can move the needle if you’re earning them to the page your Google My Business page is attached to. For businesses with a single location this seems to be the homepage pretty often, but for multi-location businesses it can get a bit trickier.”

– Casey Meraz

Suggested reading: “Your Google Places Landing Page: Homepage or City-Specific?”

“Google will continue to find ways to keep people from leaving Google as much as possible, so expect your organic traffic to decline in the coming years. Stop thinking of your website as a destination, and start thinking of it as a data feed. Utilize Schema.org and JSON-LD as much as possible to highlight important information on your website.”

– Cori Graft

You’ve got to impress would-be customers before they even get to your site, to the extent they make it to your site at all. As I often say, local SEO isn’t just about your site vs. your competitors’ sites; it’s also about your reputation vs. their reputation. Cori was talking more about getting rich snippets to show up, though. Here’s a great example.

“Google is headed toward making us pay for more clicks. My guess is that we are likely to see instances in which as many as the first five spots on Google are paid results (i.e. four AdWords ads and a paid local pack listing). We have seen instances in which the average click-through rate for a Google My Business listing that maintains an average position of 1.2 is less than 1%. Don’t overly rely on local pack positions for business. Diversify your Internet marketing strategies across channels. Measure the effectiveness in terms of goals and conversions, as opposed to impressions and rankings.”

– Gyi Tsakalakis

“You can try to game the search results all you want, but if your business is consistently getting bad reviews, you have other issues to worry about. Focus on fixing any core problems in your business so that your clients want to talk about you. SEO experts can’t help you much if there are underlying issues preventing your business from thriving.”

– Casey Meraz

“I think that local search is going to start getting shaken up as more and more brands start investing in local search. SMBs should be wary that lots of brands haven’t tried to flex their muscle in the local search space, and when they do they can potentially change the impact of an entire vertical. The ability to leverage technical SEO through internal links, widgets, and cross-linking pockets of large sites also can have a huge impact on a brand’s search presence while not costing an arm and a leg. This means that SMBs need to leverage their agility and ability to execute quickly to gain some traction in their local markets before the landscape gets too crowded. Especially with how Google seems to favor brands, and the huge positive impact that powerful organic SEO can have in local pack rankings.”

– Dan Leibson

Most big companies are incompetent and disorganized at online marketing as a result of organizational bloat, but I agree with Dan insofar as some big companies “get it” and execute. Those are the ones to worry about and to start outworking now.

“If I could drive home one topic in 2017 for local business owners, it would surround everything relating to reviews. This would include rating, consumer sentiment, velocity, authenticity, and owner responses, both on third-party platforms and native website reviews/testimonials pages. The influence of reviews is enormous; I have come to see them as almost as powerful as the NAP on your citations. NAP must be accurate for rankings and consumer direction, but reviews sell.”

– Miriam Ellis

As I often say, rankings without reviews are a big waste.

—

What’s your favorite comment from the 2017 Local Search Ranking Factors?

What’s a comment you wish the writer would clarify or expand on?

Leave a comment!

via WhiteSpark-LocalViz-LeadWorks-Syndicated http://ift.tt/2pzMiZD

#Syndicated by IFTTT

0 notes

addcrazy-blog · 7 years

Text

New Post has been published on Add Crazy

New Post has been published on https://addcrazy.com/hateful-threats-towards-a-jewish-blogger/

Hateful Threats Towards a Jewish Blogger

This Week in Hate highlights hates crimes and harassment across the united states since the election of President Trump.

Marc Yellin had gotten a few political grievance throughout his six years of running a blog about Jewish lifestyles in Albuquerque, however not anything just like the messages he received a closing month.

The 66-year-vintage retired technical creator checked his electronic mail on the morning of Jan. thirteen, to locate that a person had used the touch shape on his website to publish two threatening messages containing anti-Semitic slurs.

“In case you try to get the united states involved in another warfare for Israel there are heaps of sleepers within the US who will shoot up your synagogues,” one of the messages stated.

in the contact form, the sender had entered the call William Pierce, the founding father of a white nationalist corporation who died in 2002.

Mr. Yellin turned into incredibly afraid When he examine the messages, but primarily disgusted and disillusioned. He questioned, “Have we come to this?”

After he recovered from the initial surprise, Mr. Yellin contacted the Anti-Defamation League, which said the threat to the F.B.I. And the Albuquerque police. Authorities are investigating the incident.

Mr. Yellin turned into no longer the best one in Albuquerque to obtain an anti-Semitic danger in January. The Jewish Network Center of Greater Albuquerque turned into one in all dozens of Jewish Network facilities around the united states of America to receive bomb threats remaining month. The facility becomes evacuated and police showed there has been no bomb. The F.B.I. Is investigating the bomb threats.

Anti-Semitic threats are unusual in Albuquerque, in line with Suki Halevi, the new Mexico nearby director of the Anti-Defamation League. “We’ve been listening to about it and analyzing it occurring in other places,” she says, “and now these incidents have reached our Network.”

The A.D.L. Is worried approximately a boom in reported hate crimes and on-line harassment because of the start of the presidential marketing campaign. In New Mexico, the group has been running with Muslim and immigrants’ rights corporations to respond to and prepare for incidents of hate. The A.D.L. additionally gives schooling and on-line assets to help Jewish groups recognize suspicious interest and maintain facilities safe.

“one of the dreams of cyberharassment and threats of violence is to disrupt a Community and motive Worry,” says Ms. Halevi. “Whilst the Community is prepared, it helps to stop that from taking place.”

For Mr. Yellin, one manner to fight hate is to talk approximately it. Some weeks after he were given the threatening messages, he wrote approximately them on his blog: “This blatant, open anti-Semitism ought to no longer be allowed to Emerge as the new regular.”

He encourages others who have been threatened to make the incidents public if they feel secure doing so. “not anything goes to exchange if human beings don’t recognize,” he says.

Right here are some reports of hate crimes and harassment that have drawn public interest in recent days.

• On Jan. 30, individuals of a family in Orlando, Fla., discovered racist notes along with swastikas at the windshields of 3 of their automobiles. One tire on each automobile was slashed. own family participants agree with they’ll have been focused due to the fact certainly one of them is an organizer for Black Lives Count.

• Anti-Muslim graffiti was located at a mosque in Roseville, Calif., on Jan. 31. In advance within the month, a mosque in close by Davis, Calif., become also vandalized.

• A swastika changed into finding carved into a bench in the Illinois Holocaust Museum and Training Center in Skokie, Sick., on Feb. 1. Police are investigating the vandalism as a hate crime.

• closing weekend, a swastika and the phrase “Trump” were scrawled with chalk on a statue at Rice College in Houston. It turned into the 0.33 incident of vandalism at the campus in a month. Previously, vandals had written “Trump 2016” on a part of the Berlin wall on the University, and located white supremacist recruitment posters on campus.

• On Saturday, a window at a synagogue in Chicago, changed into broken and swastika stickers had been placed at the front door. A man becomes arrested and charged with a hate crime in connection with the incident.

• at some stage in services at a synagogue in Las Vegas, on Saturday, a swastika was carved into an outside wall.

• On Sunday, an own family in Peyton, Colo., located that their home had been vandalized with canine feces, eggs and about 50 portions of paper bearing hate messages and racial slurs. The F.B.I. Is investigating the incident as a hate crime.

Bloggers: Because the Spirit Actions You

My wife and I belong to a Liberal, Revolutionary Reform Jewish Congregation invaluable New Jersey – Congregation Kol Am of Freehold. Our prayer books (siddurim) have been authored with the aid of our distinguished and discovered, Rabbi Brooks Susman.

In excellent weather, our Friday night services (Shabbat) are held outdoors most of the multihued and candy-smelling flowers of a lush Garden of Eden. The distinct fragrances of spring and summer season are regularly observed through the angelic voices of the choir and the soft guitar instrumental, which upload to the heavenly atmosphere of our setting.

Our bucolic and sensorial worship revel in is significantly more suitable through the poetic phrasing of inspiring and melodious stanzas and prayers written and recited through Rabbi Susman (see one such example, covered here) throughout services. Oh, how lovely it is while the coronary heart is recommended to sing a soulful track.

Inside the pages of our prayer books are many passages that call for congregant participation. Each person is advocated to actively participate in our services and to end up a single voice united in reverence for God. There are numerous italicized stanzas distinct to examine aloud via individuals. These spiritual and secular phrases follow the ones spoken by means of Rabbi Susman in a call and reaction way.

Passion Resides in All people: Let it Out

“Within the triangle of coronary heart, soul and mind are found a properly tended, often walked in, Lawn of love. An area for memory stands earlier than a bench, on which we sit down, lost in reverie for the ones we loved. Although a few plant life may be lifeless, the heady scent of their being lingers, joining with the aromas of those plants blooming nevertheless. They have left their mark length once they have left our presence. And we, tenders of that Lawn, deliver thank you for all that become, for all that we held treasured. We recognize that just as seasons bypass, so additionally cherished ones are born after which die. We, the dwelling, inhabit the oasis among those certainties of beginning and demise. We reminisce; and as did the gardeners earlier than us, we stop at the location wherein as soon as bloomed the vegetation we loved and smile tenderly at their remembered beauty

– Rabbi Brooks R. Susman, Congregation Kol Am – Freehold, NJ

The Rabbi requests participation “Because the spirit Moves you.” Congregants reply beneath their personal free will; regularly moved by some personal connection with words and their meanings. it’s miles an incendiary flame that ignites a Ardour inside most folks to study Those phrases aloud with true conviction. it’s miles like that afterwords encourage us. Is it now not?

the ones we discuss with As the “Masters” are revered for his or her masterpiece works, which have endured throughout the ages. it’s miles possibly that they produced their best contributions to the arts and sciences, Because the spirits moved them.

Encouraged by his Passion, Michelangelo spent 4 years growing his picture of heaven above the altar of the Sistine Chapel. He did so with the maximum appreciate for art and Christianity and with a painstaking attention to detail and near perfection. Michelangelo’s each and each brushstroke was guided through his loving hand – reputedly – below the watchful eye of the God he so wanted to please. He painted heaven on plaster and moved people to believe it become God’s “sky” on the eve of creation.

It took Seaside Boy Brian Wilson 40 uncompromising and Ardour-filled years to – in the end – complete and launch his “unfinished album”, better regarded to the maximum as SMILE. In 2004, the critics acclaimed it as his lengthy-awaited masterpiece – the watermark of his brilliant career. We applaud Wilson’s capability to conquer his many non-public demons – moved by way of spirit – to create this fantastic music for his many enthusiasts to revel in.

Rabbi Susman’s personal standards have been similarly uncompromising, as he magnificently wordsmithed every stanza of his inspirational prayer book. The completed product serves as inspirational paintings, designed to transport the spirit and to reward God; celebrating his mastery in developing the universe and populating the earth with a variety of existence forms. We’re humbled and moved with the aid of every written word and stanza of this prayer e-book. We’re inspired with the aid of the Rabbi’s very own passionate words, as well as the Torah excerpts and Talmudic verses he chose to encompass in reward of God. Rabbi Brooks Susman’s paintings might also just be an undiscovered masterpiece within the mainstream, Even though it is already acknowledged as such among the Kol Am small and developing congregation.

https://addcrazy.com/

0 notes

swunlimitednj · 7 years

Text

It's Time to Stop Doing On-Page SEO Like It's 2012

Posted by randfish

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.

If you're optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you're doing the right things. That might be through an SEO plug-in like Yoast or through Moz Pro's On-Page Grader, or it might be just be a mental checklist. The problem is, there's a crucial set of flaws in how I've seen a lot of marketers and SEOs approaching on-page SEO in the last few months, and I want to help.

These five mistakes and biases are popping up too often in our field, so let's address each with simple, tactical fixes.

#1: Kill those keyword repetition rules

I know. Many tools, free and paid, check for how many times a keyword is used on a page and in certain elements (like alt attributes of images or meta description tags or in bold text). Our tools, Moz's included, are far behind Google sophistication in this sense, but you don't have to be. Use tools' simple rules and checks to make sure you're meeting the minimum bar, but don't fall for advice like "1 use of the keyword phrase every 100 words" or "at least 4 uses of the keyword in HTML text."

The MozBar's on-page suggestions are pretty good for this (though even it has some flaws, e.g. 75-character URL limits strikes me as too short), and don't get bogged down in much X number of repetitions malarky. Remember that Google cares a lot about how visitors interact with your content. If searchers don't click on your listing, or do, but bounce back to the SERP because you're not delivering the content or experience they want, you'll soon be off page one (see Brafton's excellent, recent case study on this).

Bottom line: Yes, it's still wise to use the keyword that searchers type into Google in your title, your description, and on the page. But repetition-based rules are not gonna boost your rankings, and may inhibit your usability and content quality, which have far greater impacts.

#2: Searcher intent > raw keyword use

Serve the goals of the searcher. Deliver the experience they need and the answers they want. This is vastly more important than any simplistic keyword use rule.

Want a quick and easy way to figure out what searchers are seeking around a broad keyword? Do some basic keyword research!

E.g. I popped "faberge eggs" into Keyword Explorer, looked at the suggestions list, chose the "are questions" filter, and BOOM. KWE is giving me insight into exactly what people want to know about the eggs: What are they? How do you make them? How much do they cost? How many were made? Who was Faberge?

You don't have to use KWE for this; most keyword research tools — even free ones like Ubersuggest or AdWords — will get you there. The goal is to understand what searchers want, and deliver it to them. For example, there are a lot of image searches for Faberge Eggs, suggesting that photos are critical to delivering the right user experience. The many questions and searches related to price and construction suggest that some folks want their own and, thus, providing links or information about how to craft replicas or where to buy them probably makes great sense, too.

In my experience, it's vastly easier to create content of any kind that serves your visitors first, then retrofit that content with keyword rules vs. the other way around. I get deeply worried when I see marketers or content creators putting the cart before the horse and focusing on keyword use as though some precise placement will incite Google to rank you ahead of all those content pieces that satisfy and delight their searchers.

Bottom line: Discover what searchers want and deliver it to them before you worry about keyword use or repetition in your content.

#3: Related topics and keywords are ESSENTIAL

Raw keyword repetitions and simplistic rules don't take you far in 2017, but... related topics absolutely do. Google wants to see documents that intelligently use words and phrases that connect — semantically, lexically, and logically — to the queries searchers are using. Those topics help tell Google's on-page quality analysis systems that your content A) is on-topic and relevant, B) includes critical answers to searchers' questions, and C) has credible, accurate information.

Let me show you what I mean:

Check out that badass featured snippet. It's not the #1 ranked page. And strangely enough, it's the page with the fewest links and linking root domains on page one of Google's SERPs. But it NAILS the content optimization, providing the right answers in the right format for both Google and searchers.

Seriously, that's the competition — 9 sites you've definitely heard of, whose media brands and domain authority would make you think a come-from-nowhere underdog wouldn't stand a chance in these SERPs. And yet, there it is, like a beautiful Cinderella story dominating page one.

Want to replicate this success? It's not that hard.

Step one: Use related topics and keywords. The MozBar makes this easy:

I believe there are a few other tools that provide this functionality, including the Italian SEO Suite, SEOZoom. The MozBar gets its suggestions by crawling the pages that rank for the keyword, extracting out unique terms and phrases that appear on those pages more frequently than in other content across the web, and then listing them in order of relative importance/value.

It makes sense that words like "Peter Carl Faberge," "Tsar," "Imperial Easter Egg," and "Faberge Museum" would all belong on any content targeting this search query. If you're missing those terms and trying to rank, you're in for a much more difficult slog than if you employ them.

Step two: If there's any chance for a featured snippet in the SERP, aim for it by optimizing the format of your content. That could mean a list or a short explanatory paragraph. It might mean a single sentence atop the page that gives the quick-and-dirty answer while beckoning a searcher to click and learn more. Dr. Pete's guide to ranking #0 with featured snippets will give you more depth on how to get this right.

The best part about this is that few SEOs are doing this well right now. Many don't even know these processes or tools exist. And that means... it's still a competitive advantage if you do it :-)

Bottom line: There are keywords beyond synonyms or raw repetitions that can help you rank and claim the featured snippet position. You can find them manually or with tools, and employ them in your content to dramatically boost on-page SEO.

#4: Stop assuming links always beat on-page

This one's dead simple. We need to change our biased thinking about links and content from the days of 2012. Back then, it was still the case that a few more links with anchor text would move even an irrelevant, low-quality page of content above better and more valuable pages. Today, it's vastly more likely that very-well-linked-to pages (as in the example above) are getting their butts handed to them by marketers who go above and beyond with their on-page SEO efforts, winning despite a link deficit because they deliver the content and the experience Google (and searchers) want.

Bottom line: If you're ranking on page 2 or 3, blunt-force link building shouldn't be the only tool in your wheelhouse. Modern on-page SEO that better serves searchers and more intelligently considers content formatting and word usage and searcher satisfaction has got to be part of the equation.

#5: Pages matter, but so, too, do the sites hosting them

In 2012, Wikipedia and big sites like them dominated many results simply by virtue of their raw link authority and importance. Today, domain authority still plays a role, but it's not just link equity or the size and popularity of the site that matters. There's an element of topical authority and expertise in Google's algorithm that can deliver dramatic results to those willing to lean into it.

For example, in the SEO field, Moz has topical authority thanks to our years of writing about the subject, earning links from the field, becoming associated with the subject, and the close semantic connection that the words "Moz" and "SEO" have all over the web. The entity *Moz* surely lives in some Google database with a close word-association to SEO, just as SeriousEats lives alongside recipes, Dribbble lives alongside design, Zappos lives alongside shoes, and Zillow lives alongside real estate.

Last year, I showed off this slide when talking about the power of brand associations:

In many cases, it's not just about optimizing a page for a keyword, or earning links to that page, but about what your brand means to people and how the entity of your brand or organization might be associated with topics and topical authority in Google's eyes. This means that "on-page optimization" sometimes extends to "on-site optimization" and even "off-site brand building."

If Moz wanted to start ranking well for keywords far outside its current areas of thought leadership and topical relevance, we'd likely need to do far more than just go through the on-page SEO checklist and get some anchor text links. We'd need to create associations between our site and that content space, and indicate to Google and to searchers that they could trust us on those topics. If you're working on ranking for sets of keywords around a subject area and struggling to make progress despite nailing those two, topical authority may be to blame.

How do you build up authority around a topic? You associate your brand with it through online and offline campaigns. You publish content about it. You earn links from sites that talk about it. Your brand name gets searched for by people seeking it. You develop a following from the influencers around it. You become synonymous with it. There are thousands of tactics to pursue, and every organization is going to do best with the tactics that work for their audience, play to their strengths, and enable them to uniquely stand out. Just make sure you figure this into your calculus when considering why you may not be ranking, and what you may need to do differently.

Bottom line: Websites earn associations and connections with subject matter areas in Google. To earn rankings, you may need to address your entire site's brand focus, not just an individual page's keyword targeting.

As always, I look forward to your thoughts around these issues and the tips I've given. I know many SEOs are already on top of these, but given how often I still see old-school on-page SEO practices in play, there's clearly still an opportunity to stand out by getting them right.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger http://ift.tt/2levTnq via SW Unlimited

0 notes

lawrenceseitz22 · 7 years

Text

It's Time to Stop Doing On-Page SEO Like It's 2012

Posted by randfish

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.

These five mistakes and biases are popping up too often in our field, so let's address each with simple, tactical fixes.

#1: Kill those keyword repetition rules

#2: Searcher intent > raw keyword use

Serve the goals of the searcher. Deliver the experience they need and the answers they want. This is vastly more important than any simplistic keyword use rule.

Want a quick and easy way to figure out what searchers are seeking around a broad keyword? Do some basic keyword research!

Bottom line: Discover what searchers want and deliver it to them before you worry about keyword use or repetition in your content.

#3: Related topics and keywords are ESSENTIAL

Let me show you what I mean:

Want to replicate this success? It's not that hard.

Step one: Use related topics and keywords. The MozBar makes this easy:

The best part about this is that few SEOs are doing this well right now. Many don't even know these processes or tools exist. And that means... it's still a competitive advantage if you do it :-)

#4: Stop assuming links always beat on-page

#5: Pages matter, but so, too, do the sites hosting them

Last year, I showed off this slide when talking about the power of brand associations:

from Blogger http://ift.tt/2la2zTm via IFTTT

#IFTTT #Blogger

0 notes

seoprovider2110 · 7 years

Text

It's Time to Stop Doing On-Page SEO Like It's 2012

Posted by randfish

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.

These five mistakes and biases are popping up too often in our field, so let's address each with simple, tactical fixes.

#1: Kill those keyword repetition rules

I know. Many tools, free and paid, check for how many times a keyword is used on a page and in certain elements (like alt attributes of images or meta description tags or in bold text). The SEO software world's on-page suggestions, Moz's included, are far behind Google sophistication in this sense, but you don't have to be. Use tools' simple rules and checks to make sure you're meeting the minimum bar, but don't fall for advice like "1 use of the keyword phrase every 100 words" or "at least 4 uses of the keyword in HTML text."

#2: Searcher intent > raw keyword use

Serve the goals of the searcher. Deliver the experience they need and the answers they want. This is vastly more important than any simplistic keyword use rule.

Want a quick and easy way to figure out what searchers are seeking around a broad keyword? Do some basic keyword research!

Bottom line: Discover what searchers want and deliver it to them before you worry about keyword use or repetition in your content.

#3: Related topics and keywords are ESSENTIAL

Let me show you what I mean:

Want to replicate this success? It's not that hard.

Step one: Use related topics and keywords. The MozBar makes this easy:

The best part about this is that few SEOs are doing this well right now. Many don't even know these processes or tools exist. And that means... it's still a competitive advantage if you do it :-)

#4: Stop assuming links always beat on-page

#5: Pages matter, but so, too, do the sites hosting them

Last year, I showed off this slide when talking about the power of brand associations:

from DIYS http://ift.tt/2kxQcx0

#DIYS

0 notes

goldieseoservices · 7 years

Text

It's Time to Stop Doing On-Page SEO Like It's 2012

Posted by randfish

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.

These five mistakes and biases are popping up too often in our field, so let's address each with simple, tactical fixes.

#1: Kill those keyword repetition rules

I know. Many tools, free and paid, check for how many times a keyword is used on a page and in certain elements (like alt attributes of images or meta description tags or in bold text). The SEO software world's on-page suggestions, Moz's included, are far behind Google sophistication in this sense, but you don't have to be. Use tools' simple rules and checks to make sure you're meeting the minimum bar, but don't fall for advice like "1 use of the keyword phrase every 100 words" or "at least 4 uses of the keyword in HTML text."

#2: Searcher intent > raw keyword use

Serve the goals of the searcher. Deliver the experience they need and the answers they want. This is vastly more important than any simplistic keyword use rule.

Want a quick and easy way to figure out what searchers are seeking around a broad keyword? Do some basic keyword research!

Bottom line: Discover what searchers want and deliver it to them before you worry about keyword use or repetition in your content.

#3: Related topics and keywords are ESSENTIAL

Let me show you what I mean:

Want to replicate this success? It's not that hard.

Step one: Use related topics and keywords. The MozBar makes this easy:

The best part about this is that few SEOs are doing this well right now. Many don't even know these processes or tools exist. And that means... it's still a competitive advantage if you do it :-)

#4: Stop assuming links always beat on-page

#5: Pages matter, but so, too, do the sites hosting them

Last year, I showed off this slide when talking about the power of brand associations:

from DIYS http://ift.tt/2kxQcx0

#DIYS

0 notes

seo78580 · 7 years

Text

It's Time to Stop Doing On-Page SEO Like It's 2012

Posted by randfish

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.

These five mistakes and biases are popping up too often in our field, so let's address each with simple, tactical fixes.

#1: Kill those keyword repetition rules

I know. Many tools, free and paid, check for how many times a keyword is used on a page and in certain elements (like alt attributes of images or meta description tags or in bold text). The SEO software world's on-page suggestions, Moz's included, are far behind Google sophistication in this sense, but you don't have to be. Use tools' simple rules and checks to make sure you're meeting the minimum bar, but don't fall for advice like "1 use of the keyword phrase every 100 words" or "at least 4 uses of the keyword in HTML text."

#2: Searcher intent > raw keyword use

Serve the goals of the searcher. Deliver the experience they need and the answers they want. This is vastly more important than any simplistic keyword use rule.

Want a quick and easy way to figure out what searchers are seeking around a broad keyword? Do some basic keyword research!

Bottom line: Discover what searchers want and deliver it to them before you worry about keyword use or repetition in your content.

#3: Related topics and keywords are ESSENTIAL

Let me show you what I mean:

Want to replicate this success? It's not that hard.

Step one: Use related topics and keywords. The MozBar makes this easy:

The best part about this is that few SEOs are doing this well right now. Many don't even know these processes or tools exist. And that means... it's still a competitive advantage if you do it :-)

#4: Stop assuming links always beat on-page

#5: Pages matter, but so, too, do the sites hosting them

Last year, I showed off this slide when talking about the power of brand associations:

from DIYS http://ift.tt/2kxQcx0

#DIYS

0 notes

tracisimpson · 7 years

Text

It's Time to Stop Doing On-Page SEO Like It's 2012

Posted by randfish

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.

These five mistakes and biases are popping up too often in our field, so let's address each with simple, tactical fixes.

#1: Kill those keyword repetition rules

#2: Searcher intent > raw keyword use

Serve the goals of the searcher. Deliver the experience they need and the answers they want. This is vastly more important than any simplistic keyword use rule.

Want a quick and easy way to figure out what searchers are seeking around a broad keyword? Do some basic keyword research!

Bottom line: Discover what searchers want and deliver it to them before you worry about keyword use or repetition in your content.

#3: Related topics and keywords are ESSENTIAL

Let me show you what I mean:

Want to replicate this success? It's not that hard.

Step one: Use related topics and keywords. The MozBar makes this easy:

The best part about this is that few SEOs are doing this well right now. Many don't even know these processes or tools exist. And that means... it's still a competitive advantage if you do it :-)

#4: Stop assuming links always beat on-page

#5: Pages matter, but so, too, do the sites hosting them

Last year, I showed off this slide when talking about the power of brand associations:

#The Moz Blog Blogger

0 notes

seo53703 · 7 years

Text

It's Time to Stop Doing On-Page SEO Like It's 2012

Posted by randfish

Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet.

These five mistakes and biases are popping up too often in our field, so let's address each with simple, tactical fixes.

#1: Kill those keyword repetition rules

I know. Many tools, free and paid, check for how many times a keyword is used on a page and in certain elements (like alt attributes of images or meta description tags or in bold text). The SEO software world's on-page suggestions, Moz's included, are far behind Google sophistication in this sense, but you don't have to be. Use tools' simple rules and checks to make sure you're meeting the minimum bar, but don't fall for advice like "1 use of the keyword phrase every 100 words" or "at least 4 uses of the keyword in HTML text."

#2: Searcher intent > raw keyword use

Serve the goals of the searcher. Deliver the experience they need and the answers they want. This is vastly more important than any simplistic keyword use rule.

Want a quick and easy way to figure out what searchers are seeking around a broad keyword? Do some basic keyword research!

Bottom line: Discover what searchers want and deliver it to them before you worry about keyword use or repetition in your content.

#3: Related topics and keywords are ESSENTIAL

Let me show you what I mean:

Want to replicate this success? It's not that hard.

Step one: Use related topics and keywords. The MozBar makes this easy:

The best part about this is that few SEOs are doing this well right now. Many don't even know these processes or tools exist. And that means... it's still a competitive advantage if you do it :-)

#4: Stop assuming links always beat on-page

#5: Pages matter, but so, too, do the sites hosting them

Last year, I showed off this slide when talking about the power of brand associations:

from DIYS http://ift.tt/2kxQcx0

#DIYS

0 notes