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pocketvenuslux · 1 year
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I don’t believe I’ve reviewed any Tom Fords even though it was Black Orchid and the Private Blends scents that lured me into the world of fragrance so many years ago. This is probably because the house is not even a shadow of its former self; it is unrecognizable.
Launched in 2007, a year following the release of Black Orchid, Tom Ford’s Private Blends was the vanguard in the fragrance industry. Beginning with Purple Patchouli, this early, exciting era of the house saw offerings like Tuscan Leather, Jasmin Rouge and others, many of which have been long discontinued. Among a sea of celebuscents, saccharine fruity florals and predictable gourmands that had so dominated the industry since the 90s, the Private Blends did not only seem singular, they were like revelations to someone like me who was not old enough to have been familiar with the greats of the 1980s and earlier. This era saw Ford at the forefront, with releases like Oud Wood (2007) that would be followed by what would become a tidal wave of Westernized ouds, starting with the likes of Kilian’s Pure Oud (2009) and Byredo’s Ouds (2010). I’d say this period ended in 2013 which saw the release of the Atelier d'Orient line - one of the last stand out lines of the house. 2013 was also the year the Oud line was expanded in an attempt to ride on the coat tails of Oud Wood’s success. Perhaps a suggestion the kind of commodification of the house that was to come.
The house changed with the rise of niche luxury fragrance houses in the 2014. It was around this time Estée Lauder began snapping up houses like Kilian and Frédéric Malle in a move that would transform the industry. As the niche market began to establish itself, Ford was no longer the only widely-distributed house pushing boundaries. Private Blends were still exciting in this period but were slowly shifting away from its innovate roots. Perhaps the last quality line from the house during this middle period was the Les Extraits Vert line, released in 2016, which wasn’t innovative so much as a retreat into 70s nostalgia. At this point, the fragrance market was also growing increasingly crowded. A new Tom Ford release (or release from other houses like Serge Lutens) just didn’t seem so special anymore.
For me, the nail in the Private Blends coffin and our current trash era began with the release of Fucking Fabulous in 2017. FF kicked off a cynical trend of crasser names paired with grossly inflated prices. Rather than an attempt to create a beautiful scent, FF seemed more like a product designed to see how far Lauder could push the price point for luxury fragrance.
Which brings us to the present day - Cherry Smoke, an opportunistic attempt to cash in on the success of Lost Cherry. What is there to say about it? The opening is pleasant enough. Syrupy macerated dark cherries and expensive leather drying down in a linear fashion to an abstract sweetness and synthetic oud smoke before finishing on banal white musks. It’s not horrific, it’s never scratchy or densely flat - but this is damning praise for a house that once released Noir de Noir. And I’m sorry to say that compared with Electric Cherry, a painfully generic fruity floral, Cherry Smoke is the better scent. Yours for an eye-watering CA$480/50 ml.
RIP Tom Ford Private Blends 2007-2017. After FF, I should have realized what I know now: you are dead to me. I’m sorry the house that initiated me into the world of fragrance has become so pathetic. Someone at Lauder, I beg of you, when the executives and accountants aren’t looking, please pull the plug.
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The Power of Scent: Unveiling the Major Players of the Fragrance and Perfume Industry
From the delicate notes of a floral bouquet to the musky allure of an oriental blend, fragrances have the power to transport us, evoke memories, and express our individuality. But behind the captivating scents we love lies a complex and competitive fragrance and perfume industry. Today, we delve into the world of the major players, exploring their market presence, brand strategies, and what makes them stand out in this alluring industry.
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Dominating the Aroma sphere: Key Players and Market Share
The global fragrance and perfume industry is a multi-billion-dollar powerhouse, projected to reach a staggering US$43.5 billion by 2028. This olfactive landscape is populated by a diverse range of players, each vying for a slice of the scent-sational market. Some of the major players include:
LVMH Moët Hennessy — Louis Vuitton: Housing iconic brands like Christian Dior, Givenchy, and Guerlain, this luxury giant holds a commanding 20% market share.
The Estée Lauder Companies: Owning powerhouses like Estée Lauder, Tom Ford, and MAC, this company captures a significant 10% market share.
Chanel: A legendary brand synonymous with timeless elegance and luxury fragrances, Chanel boasts a 5% market share.
Coty Inc.: Home to well-known brands like Calvin Klein, Marc Jacobs, and Chloe, Coty holds a 4% market share.
L’Oréal: Owning iconic Lancôme and Yves Saint Laurent fragrances, L’Oréal captures a 3% market share.
Beyond Chanel: Exploring Other Major Players
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LVMH leverages its strong brand portfolio and luxury image to cater to high-end consumers.
The Estée Lauder Companies focus on innovation and cater to diverse consumer preferences through its wide range of brands.
Coty excels in celebrity fragrances and mass-market appeal, making designer scents more accessible.
L’Oréal balances affordability with prestige brands, offering a variety of choices for different budgets.
A Closer Look: Chanel’s Enduring Allure
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Founded in 1909 by Gabrielle “Coco” Chanel, Chanel has become synonymous with timeless elegance and sophistication. Its fragrance line, launched in 1921 with the legendary Chanel №5, has left an indelible mark on the industry. Let’s dissect what contributes to Chanel’s enduring market presence:
Brand Heritage and Storytelling: Chanel leverages its rich history and association with Coco Chanel’s iconic persona to cultivate a unique brand identity. Storytelling around its fragrances, like the chance encounter that inspired №5, adds depth and allure.
Product Quality and Exclusivity: Chanel fragrances are known for their high-quality ingredients, unique compositions, and luxurious packaging. Limited editions and collaborations with renowned perfumers further enhance exclusivity.
Multi-sensory Brand Experience: Chanel creates a holistic brand experience by extending its fragrances into bath and body products, makeup, and fashion collections, reinforcing the brand identity and lifestyle association.
Omnichannel Marketing and Distribution: Chanel employs a strategic omnichannel approach, combining physical boutiques, online sales, and social media engagement to reach customers globally.
Celebrity Endorsements and Influencer Marketing: Chanel strategically collaborates with celebrities and social media influencers who embody the brand’s image, generating buzz and connecting with younger demographics.
The Future of Fragrance: Innovation and Sustainability
The fragrance and perfume industry is constantly evolving, with trends like personalized scents, natural ingredients, and niche artisanal brands gaining traction. Sustainability is also becoming increasingly important, with brands opting for eco-friendly practices and packaging.
The Final Note: A Symphony of Scents
The fragrance and perfume industry are a captivating blend of art, science, and marketing. Major players like Chanel, with their unique brand narratives, quality products, and strategic approaches, leave a lasting impression on the consumers’ nose — and imagination. As the industry continues to innovate and cater to evolving preferences, one thing is certain: the allure of fragrance will continue to enthrall us for years to come.
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revasserium · 4 months
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Rain. RAIN. I AM GOING FERAL!!!!!!!! ARE YOU A NOSE? DO YOU WORK WITH NOSES??! HAVE YOU EVER BEEN TO GRASSE??!! CAN WE BE BEST FRIENDS PLEASE OMG I'M DYING IVER HERE TO TALK ABOUT FRAGRANCES WITH YOUUUUUU
LMFAO OMFG!!!! i didn't know you were so passionate about fragrance!!! but to answer your questions:
no i'm not a nose u__u
but yES i do work with noses (perfumers and evaluators, both can be called noses, but i'm assuming you're talking about the people who actually write the formulas, in which case -- perfumers)
i have not been to grasse (yet!) but our company has a villa and an r&d facility out there so the next time i'm in europe, i'll def be able to visit!
yes! we can def be bffs! <3
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0rph3u5 · 6 days
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I need all the help I can get
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smokeys-house · 1 year
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Something that makes me unnecessarily angry is this:
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Not the specific ingredients but the fact that companies regularly and often deceptively advertise things one way when it's another. This isn't a particularly egregious example but it still bugs me.
For instance, once I bought some honey vanilla chamomile tea. All over the box says simply "honey vanilla chamomile". Already I'm suspicious because I hate when a tea is advertised as a certain flavor but doesn't say whether it's an herbal tea or a flavored black tea. Anyway I get it home and try it, and the first thing I notice is that it smells strongly of oranges. It tastes strongly of oranges too. That's odd, why? Well the fourth ingredient on the list is orange peel. The flavor description on the INSIDE of the box says "tastes like orange cream with honey". How am I supposed to know that before buying unless I read the ingredients on everything? (Which is what I do now for tea but still)
I'm autistic so surprise flavors and textures are a HUGE no no for me. Immediately upsetting. I despise not knowing what I'm getting into when it comes to food and drink. Why is this such a common tactic? It's not like something is going to sell worse because you were up front about how it tastes if it's designed to taste good.
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letmeliedown · 8 months
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just spent like 2 hours looking for replacement cat pee pads and the only place that has ones that aren't either very scented or huge or tiny was walmart, my enemy because everything is always covered in their store fragrance (and they no longer have plastic bags so they always give me 50 of the super porous and fragrance-absorbing fabric ones). so i am getting the unscented pads from there, but i'm going to have to immediately rip off the packaging and throw it out before it makes me really sick and hope that it hasn't penetrated into it, i guess. i am so FUCKING tired. who the fuck wants the smell of cat urine mixed with grandma perfume anyway? there's nothing you can do to make cat piss smell good but that's especially not it. it's a pad that pee goes on, it's going to smell bad, that's why you throw it out once it's used
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kurai-honoo · 1 year
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"What the hell?! Get me down!"
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decadentdeath · 2 years
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i love fragrances but covid fucked up my sense of smell so now i HAVE to smell fragrances before purchasing even if I know I like the notes listed, cuz like i remember wanting Burberry Blush, it smelled so good too me, and then I smelled it again at a Dillards intending on a possible purchase and it just smelled like fucking soap. I remember it being a little floral, a little sweet, but now it's just straight up ivory soap
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agilexfragrances · 9 days
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Find Industrial & Institutional Fragrance @ Agilex Fragrances
Leading the way in Industrial & Institutional Fragrance is Agilex Fragrances. AgilexPro has your back! We offer EPA-approved hygiene solutions for cleaning products. Our fragrances are safe, work with different formulas, and make cleaning a breeze. Need top hygiene tech? We've got that too! Contact AgilexPro for all your hygiene product development needs.
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hritika1 · 2 months
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The global flavors and fragrances market is estimated to be a multi-billion dollar behemoth, and it's projected to grow steadily in the coming years. This means more exotic spices on supermarket shelves, more artisanal ice cream parlors, and a wider range of captivating perfumes to choose from.
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pocketvenuslux · 1 year
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A bit of an interesting case study in marketing what sounds like a very boring, generic scent with a concept that’s already been done to death, whether it’s Glossier’s You, Juliette Has a Gun’s Not a Perfume, or, if you want to go to the high end of the market, Malle’s Dans Tes Bras.
Reading about this TikTok marketing campaign makes me miss the old days of perfume criticism online. Fragrance reviewing has declined rapidly since the blogging and discussion forum days that favoured erudite writers who once ran very active sites like Kafkaesque, Bois de Jasmin and Take One Thing Off. There is a near complete divide between that time, YouTube fragrance channels that appear to be male dominated (?), and TikTok beauty influencers who appear to be female dominated (?). These feel like separate universes. My guess is most perfume enthusiasts from the blog/forum universe have never heard of Missing Person and don’t care.
I have not smelled any of the new Phlurs and am not remotely curious about them. Because there is basically zero continuity between Phlur’s prior fragrances and its current Chriselle Lim-owned lineup, I can only assume one of the primary factors for keeping the brand was to maintain Phlur’s distribution networks which includes the beauty industry powerhouse, Sephora. (In fact, it was through Sephora that I smelled the original Phlurs. They were fine, if not a bit wan, though I appreciated how every ingredient was listed instead of just “fragrance.”) Phlur now just seems designed to generate profit. Lim is an influencer who was not known for any special expertise or interest in fragrance.
This all feels illustrative of how the personal fragrance industry temporarily broke out of its celebrity-backed fruitchouli, fruity-floral funk in the early 2010s and how in just about a decade, niche creativity and the attendant, exciting criticism that flourished in response, has now been consumed and crushed by the very same capitalist market forces that gave rise to the fragrance wasteland of the 90s.
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Flavor and Fragrance Market
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The flavor and fragrance industry is well-positioned for continued growth in the coming years. As consumer preferences evolve and new technologies emerge, F&F companies that can adapt to changing trends and focus on innovation will be well-positioned to succeed in this exciting and dynamic market.
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seobud · 4 months
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Karnataka Aormos is a pivotal player in the vibrant chemical industries of Bangalore, contributing significantly to the city's economic and industrial growth. As part of Bangalore's chemical landscape, Karnataka Aormos has distinguished itself through a commitment to research, innovation, and the development of high-quality chemical solutions. The company's emphasis on sustainable practices aligns with the city's vision for a cleaner and greener industrial future. With a diverse product range, Karnataka Aormos caters to the varied needs of industries, offering specialty chemicals and bulk production options. Established with a focus on excellence, the company has become a trusted name in the industry, known for its stringent quality control measures. Karnataka Aormos contributes to Bangalore's status as the Silicon Valley of India by integrating cutting-edge technologies into its operations. The company's dedication to research and development positions it at the forefront of chemical innovation in the region. Bangalore's industrial landscape benefits from Karnataka Aormos's role as a reliable provider of chemical solutions, supporting various sectors with precision and expertise. As the city evolves into a global industrial and technological hub, Karnataka Aormos remains poised to play a crucial role in shaping Bangalore's economic future. In summary, Karnataka Aormos stands as a beacon in Bangalore's chemical sector, embodying excellence, sustainability, and a commitment to advancing the city's position on the global industrial stage.
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cmibloggers · 10 months
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Aromatherapy diffusers have witnessed significant growth and popularity in recent years, as more individuals seek holistic and natural approaches to wellness and relaxation. Read More: https://cmi-reports.blogspot.com/2023/06/the-rise-of-aromatherapy-diffusers.html
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justaballoffluff · 10 months
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Tari wouldn't be a doctor or a scientist, but she would be a perfumer. give her any scent or smell and she could pull it apart and then recreate it
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futuretonext · 11 months
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The Global Fragrances Market is poised to grow at a CAGR of around 6.1% during the forecast period, i.e., 2022-27. Most of the market expansion would be propelled by the growing focus of consumers, especially the young generation & millennials, on personal hygiene, coupled with the rising proliferation of aromatherapy practices and the increased spending on beauty & personal care products due to the improving living standards worldwide.
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