Peter, this is an incredible breakthrough. What a discovery. A psycho-reactive substance. Whatever this stuff is, it responds to human emotional states.
What is it that's so dry, exactly? Easy: one Mr. Bill Murray, the man with the happy-sad face and the deadpan delivery. A true eccentric, a true enigmatic, and an offbeat icon of the silver screen. He also once told this particularly beautiful story about how art saved his life, which is always worth telling, and retelling if ever it is needed.