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iusfairytale · 2 years
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[230107] Being No.1 Has a Reason... Distribution Industry, IU's Substantial Effect
According to the advertising industry on the 7th, IU is working as an advertising model for 10 products not only in fashion fields but in various fields such as beauty, food, and finance for Gucci Fashion, Chamisul, Samdasoo, Gnal-N, J.ESTINA, New Balance, Black Yak, CNP, Evezari, Pepsi, etc.
In an online survey of 2,000 people aged 20-59 conducted by the Korea Broadcasting Advertising Corporation (코바코) last month, IU was chosen as the #1 most favored advertising model surpassing Kim Yuna and Yoo Jaesuk. It seems IU has made advertisers that she models for very happy by increasing their sale of products.
Based on the sport brand New Balance’s ad recall rate survey on Instagram users, IU’s ad recall rate last year was 11.65%, which is far exceeding the average of 3.6%. Efficacy of IU’s brand power is substantially seen.
Among the reasons why advertising industry prefer IU is her successful career and a pure image.
IU made her debut when she was 15 years old and until now, she was active in music and acting without much criticism in both, and her constant acts of good deeds has won the favor of all generations. An official from CNP which she models for since 2017 also said, “IU’s ability in music along with her bright and healthy beauty of her image, is why we're continuing our relationship with her.”
When signing a model contract, the long-term (working) relationship is also an example for the industry. IU who was active as the model for Chamisul from 2014 until 2018, then was chosen again in 2020 and extended her contract in 2022, has been active as Chamisul model for a total of 8 years made IU the longest-running model for this beverage brand. An official from Chamisul said, “A model who works with a sincere affection for the brand” and, “a model that her chemistry with the brand is good and have affirmative impact on the brand’s image.”
Although IU’s modeling price has not been revealed, it is known that the modeling fee of a A-Class star like IU is around 1 billion won a year in the industry. It seems the income of just the advertising fields will be at least 10 billion won a year.
An official from the industry stated, “Even though she’s already doing about 10 commercials, the love call of advertising industry for IU continues because she’s one of the few models that has proved star marketing’s effectiveness and can create a synergy with brands.”
Source: https://n.news.naver.com/article/018/0005401865?lfrom=twitter
Translated by @IUsFairytale
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fyeahgoara · 7 years
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Go Ara for J.Estina Beauty
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ssportsnews · 3 years
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Actress Ko Min-si's fashion pictorial
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On the 20th, Jestina Handbag presented a visual pictorial with Go Minsi and Marie Claire magazine.
In the pictorial, she is posed in an orange, super tight knit dress that reveals her underwear line. She drew attention by showing off her dizzying body line when she wore cross-layered handbags of different sizes.
In another cut, Gogonsi wore her knitted tube top. He held the long shoulder bag lightly in his hand. A radiant beauty as well as a strong body catches the eye.
Actor Ko Min-si / Photo courtesy of Marie Claire, J.Estina handbag A representative of JESTINA Handbag said, "I hope that you will complete your own career woman look and weekend date look by referring to the pictorial when you are worried."
The bag worn by Ko Min-si can be purchased at JESTINA's official online mall, general malls such as W Concept, Musinsa, and 29CM and online select shops.
On the other hand, Ko Min-si received great love by appearing in the Netflix series 'Sweet Home' in 2020 and the KBS2 drama 'Youth in May' in 2021. Recently, Ko Min-shi joined the movie 'Smuggling' starring Kim Hye-soo and Yeom Jeong-ah.
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rikafofo · 7 years
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Morning Beauty Routine with Song Hye Ko by kts-desilva featuring a perfume fragrance ❤ liked on Polyvore
Perfume fragrance, 35 JOD / T3 hair blow dryer, 115 JOD / Mineral makeup, 2.087 JOD / DuWop cream eyeliner, 19 JOD / Nars cosmetic, 21 JOD / Trish McEvoy gel eyeliner, 34 JOD / Nars cosmetic, 21 JOD / Lipstick, 18 JOD / ETIVAL Blanc, 1.260 JOD / Stitchy Circles Vectors, 8.490 JOD
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다코타 & 엘 패닝 자매 한국 패션 행사에 참석
New Post has been published on http://kpopmusicstory.co/%eb%8b%a4%ec%bd%94%ed%83%80-%ec%97%98-%ed%8c%a8%eb%8b%9d-%ec%9e%90%eb%a7%a4-%ed%95%9c%ea%b5%ad-%ed%8c%a8%ec%85%98-%ed%96%89%ec%82%ac%ec%97%90-%ec%b0%b8%ec%84%9d/
다코타 & 엘 패닝 자매 한국 패션 행사에 참석
  
다코타 & 엘 패닝 자매 한국 패션 행사에 참석
누가 언니냐? 엘 패닝(14세)이 한국 패션 행사에서 18살의 다코타를 능가한다.
Who’s the older sister again? Elle Fanning, 14, towers over 18-year-old Dakota at South Korea fashion event. By Daily Mail Reporter PUBLISHED: 19:45 GMT, 7 January 2013 | UPDATED: 00:53 GMT, 8 January 2013
  그들은 4살 차이가 나지만, 14세의 엘 패닝이 언니 타코타 보다 우뚝서있다. 자매는 명품 보석 브랜드 제이 에스티나(J. Estina) 보증 선전을 홍보하기 위해 이번 주에 한국에 있었다. 함께 레드 카펫에 서서, 그들이 주름 장식이 달린 꽃무늬 드레스를 입고 포즈를 취할 때 엘은 그녀의 몸집이 작고 세련된 언니 옆에서 당당한 미인이었다. They are four years apart, but at only 14 Elle Fanning is towering over her big sister, Dakota. The siblings were in South Korea this week to promote their endorsement of luxury jewellery brand J. Estina. Standing together on the red carpet, Elle was a statuesque beauty next to her petite older sister as they posed in frilly and floral dresses.
Lookalikes: Elle Fanning, left, and her older sister, Dakota, right, pose at a photocall for the J.Estina jewellery line in Seoul, South Korea on Monday.
닮은: 엘 패닝(左)와 언니 다코타(우)가 월요일에 한국, 서울에서 제이 에스티나 보석 회사를 위한 포토콜(사진 촬영時)에 서 포즈를 취한다. 
Elle stands 5ft 7in while her sister is just 5ft 3in by comparison. The blonde movie stars are clearly related, their alabaster complexions complimenting their white-blonde hair.
엘은 5피트 7인치(167.8cm)인 반면 언니는 대조적으로 5피트 3인치(157.62cm)이다. 금발의 영화 스타들은 분명한 친척이고, 그들의 매끄럽고 흰 피부색은 그들의 흰 금발을 칭찬하고 있다.
Something to smile about: Dakota looked lively in a white lace dress
웃어야 할 어떤 일: 다코타가 힌 레이스 드레스를 입어 활기차 보였다. 
Blonde beauties: Elle and Dakota are two of Hollywood’s fastest rising young stars
금발 미인들: 엘과 다코타가 두 할리우드의 가장 빠르게 떠오르는 젊은 스타들이다.
Elle, known for her quirky sense of style, wore a green and yellow floral halter dress paired with pink wedges. Meanwhile Dakota wore a white lace frock with sheer panels in the bodice, paired with reflective silver loafers. The sisters are two of Hollywood’s most high-profile rising starlets, having forged individual careers for themselves.
She’s a pro! Dakota, 18, won critical acclaim back in 2001 for her role in I Am Sam
그녀는 프로: 다코타(18세)가 나는 샘이다(I Am Sam)에서 그녀의 역할로 2001년의 중요한 갈채 백에서 우승했다. 
Strike a pose: Elle and Dakota pose with South Korean actress Kim Yoo-Jung.
포즈를 취하다: 엘과 다코타가 한국 여배우 김유정과 함께 포즈를 취한다.
The sisters were spotted last week arriving at Incheon International Airport, amid a frenzy of fan attention.
Elle and Dakota clutched bouquets of flowers that they had been given upon arrival and bundled up in blue and white coats. Elle is booked through 2014, when she will hit big screens as Princess Aurora opposite Angelina Jolie in the title role of Maleficent.
Fashion forward: Elle and Dakota pose with another stylish guest.
진보적인 패션: 엘과 다코타가 또다른 멋진 게스트와 함께 포즈를 취한다. 
Later this year she will also appear in a biography of Antonio Vivaldi’s early life in Vivaldi. Dakota will be starring in Very Good Girl and Effie, about the relationship between Effie Gray and John Ruskin. She is currently filming Kelly Reichardt drama Night Moves, after which she will begin work on action thriller Furious Angel. The film follows a 17-year-old high-powered assassin who tries to return to a normal life much to her adopted guardian’s distaste.
Jet set: Dakota was spotted at Incheon International Airport on in Incheon, South Korea, on Monday
제트族: 다코타가 월요일에 한국 인천의 인천 국제 공항에서 발견되었다.
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fyeahgoara · 7 years
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Ara x J.Estina Beauty
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fyeahgoara · 7 years
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Ara x J.Estina Beauty
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fyeahgoara · 7 years
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Ara // j.estina beauty
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fyeahgoara · 7 years
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instagram update // 2017.04.08
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fyeahgoara · 7 years
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Ara at the J.Estina Beauty launching event
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fyeahgoara · 7 years
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j.estina beauty // website launched!
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fyeahgoara · 8 years
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j.estina beauty // brand video teaser
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fyeahgoara · 8 years
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[NEWS] J.Estina Beauty selects Go Ara as it’s first muse for it’s jewel skincare line. She will also be a model for the brand.
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fyeahgoara · 8 years
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Go Ara: the first muse for J.Estina Beauty // Launching in April 2017
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