#mapua university

[lordrakim]

Solar panels made from recycled food waste generate energy without sunlight

Sustainability is the next big movement when it comes to design, it is something every industry will have to apply and one of the most interesting parts of it is material exploration – what substitutes can we use or tweaks can we make to optimize our resources for the betterment of the climate? Continue reading Untitled

[usbongkalikasan]

Moving Filipinos Sustainably: A Suppressed Right to Public Transportation

Authored by:

Dominica Emanuelle Peña, Ezekiel Joshua Pante, and Geo Paulo Tambalo

In 2021, Jude Esguerra, an Economics Advisor for Senator Risa Hontiveros, noted in his publication, called 'Revert or readjust? Metro Manila,' that one of the most crowded road systems globally exists in the Philippines’ largest metropolitan area [1]. Almost a year later, the city of Manila, which constitutes a fraction of the greater Metro Manila, was ranked 9th most beset by traffic congestion out of 389 cities worldwide [2]. In a rather convenient manner, redemption from these critical reviews was seemingly found by successive administrations in the grandiose of lofty skyways and sweeping expressways. But, with prioritizing the implementation of more infrastructure projects for vehicles, the constant pressure from dissatisfied road users appears to have blinded the government to every scientific call for transforming the existing car-centric transport system into something more mass-oriented.

From a health and environmental perspective, a transport system designed to fit more engines burning gasoline and diesel is the last thing Filipinos need. In 2023, air quality monitoring data revealed that certain areas in Metro Manila had excessive pollutants, which the Department of Environment and Natural Resources primarily linked to emissions from heavy traffic [3]. As such, many road users, pedestrians, and nearby residents are at risk from increasing hazardous byproducts of vehicular combustion, like carbon monoxide, nitrogen dioxide, hydrocarbons, benzene, and formaldehyde, which are all associated with malignant health conditions. Not just that, vehicle emissions also reduce the quality of living conditions as they are significant sources of greenhouse gas—the main contributor to another damaging phenomenon called global warming [4]. As the government and their corporate partners push for more roads to be built, the worst scenario is yet to come since a growing number of people want to buy their own private vehicle [5].

Organizations, such as the Move As One Coalition, have been advocating for ecologically sound modes of transportation and changing the norm—the dependency on private cars [6]. Much like the food pyramid, which primarily models healthy eating habits, the Mobility Pyramid above illustrates who and what to prioritize in creating a healthier transport system and relatively more “breathable” community. Evidently from the top half, people and public transportation must be the primary considerations, assuring their utmost safety and accessibility. If the destination is only a short distance away, walking must be the first undisputed option of Filipinos, implying the need for convenient walkways, pedestrian lanes, and green spaces. Without hesitation, one must also be able to choose to safely ride a bicycle or commute using a readily available, systematic network of jeepneys, buses, and trains. The lower half of the reverse pyramid, which presents the predominant figures of the current transport system, encapsulates the small significance of cars, which carry less people, and planes, which have significant emissions [7].

Though all positive outcomes are rooted in a mass-oriented transport system, the deciding power remains to believe otherwise. In fact, the building, widening, and maintenance of roads accounted for 99% of the P2.8 trillion road-based infrastructure budget between 2010 and 2021, leaving only 1% or Php 40 billion for the improvement of public transportation. This choice of allocation can be argued as a misrepresentation of the majority since, according to the Move as One Coalition, 70% of Metro Manila residents depend on public transportation, which occupy only 22% of the available road space. Meanwhile, the remaining 30% of residents in Metro Manila who rely on private vehicles occupy approximately 78% of the road space [8].

The people constitute the success of a nation. With all this knowledge at the government’s disposal, any act of delaying or botching public transportation projects for self-vested interests can be construed as a willful disregard of the environment and the majority of Filipinos. No longer must commuters experience dealing with lengthy queue lines, crammed public transport vehicles, lack of proper walkways, difficult ramps, and polluted environmental conditions. May the deciding power heed the call of tired students, struggling workers, the physically disabled, and honorable senior citizens for a right and just transition to a mass-oriented transport system in the Philippines,

REFERENCES

[1] J. Esguerra, “MANILA Revert or readjust? Designing mobility for liveable and social cities.” Available: https://library.fes.de/pdf-files/bueros/vietnam/18791.pdf

[2] BusinessWorld, “TomTom Traffic Index: Manila 9th worst traffic-congested city in 2022 - BusinessWorld Online,” BusinessWorld Online, Feb. 16, 2023. https://www.bworldonline.com/.../tomtom-traffic-index.../... (accessed Jan. 21, 2024).

[3] G. K. Cabico, “Advocates urge prioritization of active mobility to combat air pollution,” Philstar.com, Sep. 26, 2023. https://www.philstar.com/.../advocates-urge... (accessed Jan. 21, 2024).

[4] Department of Ecology: State of Washington, “Reducing car pollution - Washington State Department of Ecology,” Wa.gov, 2019. https://ecology.wa.gov/.../what.../reducing-car-pollution.... (accessed Jan. 21, 2024).

[5] Rappler, “Metro Manila’s traffic problem explained,” RAPPLER, Oct. 14, 2020. https://www.rappler.com/.../explanation-metro-manila.../ (accessed Jan. 21, 2024).

[6] Rappler, “Transport group urges gov’t to allot enough budget for road-based public transportation,” RAPPLER, Jul. 23, 2021. https://www.rappler.com/.../transport-group-urges.../ (accessed Jan. 21, 2024).

[7] SHARE-North, “SHARE-North Mobility pyramid - Pedestrian Space,” Pedestrian Space, Mar. 2021. https://pedestrianspace.org/share-north-mobility-pyramid/ (accessed Jan. 21, 2024).

[8] K. Dela Peña, “Sensible public transport: A post-pandemic dream,” INQUIRER.net, Oct. 28, 2021. https://newsinfo.inquirer.net/.../sensible-public.... (accessed Jan. 21, 2024).

[sloanvers]

If you're an incoming freshman at Mapua University (both college and SHS), don't hesitate to send me a question here. I'm willing to answer! I'm currently a Multimedia Arts student here and I was also a senior high school student here :))

BONUS if your course is Multimedia Arts because that's my course as well ;)

[revbustamante]

Advertisement 2: Alagang Ramdam ng Bawat Pilipino | Lactum 3+

Mother's Day is a special occasion that honors the love and sacrifices of mothers everywhere, and this advertisement celebrates this sentiment. The ad targets parents with growing toddlers and adolescents, highlighting the daily routines and sacrifices that mothers make for their children.

To support this message, the advertisement provides examples of the sacrifices that mothers make, such as working long hours or putting their own needs aside to prioritize their children's well-being. It also emphasizes the loving and nurturing characteristics that mothers possess, which make them such important figures in their families and communities. Statistics and studies have shown the positive impact that mothers have on their children's development and the wider society.

In addition to celebrating mothers, the advertisement promotes a product that can benefit both mothers and children. It explains how the product supports children's growth and development, and how it can make it easier for busy mothers to provide for their children's needs. The advertisement also acknowledges the cultural significance of Mother's Day in the Philippines and how the holiday is celebrated. It highlights how the ad aligns with the values and beliefs of Filipino culture, emphasizing the importance of family and community.

The company's decision to target Filipino citizens (Mothers, adults, & children) of all ages and environments by highlighting the importance of mothers in Filipino culture is a shrewd marketing strategy. As a nation that is known for its strong family ties, Filipinos hold their mothers in high regard, and the company may have recognized this cultural value as a key selling point. 

The advertised products benefit young, growing kids, as the brand prioritizes their health, which supports the statement that the product is necessarily good for the target market. By promoting this message in the ad, parents will likely feel a stronger emotional connection to the brand, making them more motivated to purchase their products. This emotional connection is essential as it can lead to brand loyalty and repeat purchases, which is vital for the company's success in the long term. Overall, the ad's message of promoting children's health can be a compelling factor in parents' purchasing decisions.

There are no forms of Media Manipulation present in the ad. However, the company's advertisement utilized emotional appeals that resonate with Filipino audiences, such as sentimental music, heartwarming stories, and images of mothers and children bonding. There was no misinformation or distortion of information present, which are possible forms of media manipulation. The advertisement managed to capture the attention of its target audience by imploring their sentimental and emotional side.

References:

National Academies Press (US). (2016, November 21). Parenting Knowledge, Attitudes, and Practices. Parenting Matters - NCBI Bookshelf. https://www.ncbi.nlm.nih.gov/books/NBK402020/

Dones, H. A. (2020). Historical Facts: Mother’s Day in the Philippines. The Pinoy Legacy. https://thepinoylegacy.com/historical-facts-mothers-day-in-the-philippines/

[rlim1908]

there’s a transport strike tomorrow. It’s my special day tomorrow. UST, UP & UST & Beda likes me! Spearheaded by UST. I have new friends now. Mapua, Adamson & University of the East Medical center are new friends.law related area. It’s like an entire day of silence for Supreme Thrones Rex & Ultimetem Rex & The Queen of starlight. The calibration here is Holy Week everyday. Many people are going to die later…or right now so that this issue with Credit suisse goes away!!

[realtyhubph-blog]

Jazz Residences Makati Foreclosed Properties

LOCATION 📍 Jazz Resiences, Nicanor Garcia, Makati, Metro Manila NEARBY POINTS OF INTERESTS Jazz Mall (within the complex) • Century City Mall • SM Makati • Greenbelt Mall • Glorietta Mall • Landmark Makati • Local and international dining options at Jazz Mall • Century City dining strips • Poblacion food district • Ateneo Graduate School of Business • Mapua University Makati • Far Eastern…

[marichulambino]

University Updates: University of the Philippines Diliman, UCLA, University of Mindanao, West Point, Silliman University student pub, California State University, University of Sto Tomas, UC Irvine, Mapua University, ETH in Zurich, University of the East, The University of Hong Kong, Technological University of the Philippines, Universidade de São Paulo … and “Showtime University” in between

Day-to-day updates: University of the Philippines Diliman, UCLA, University of Mindanao, West Point, Silliman University The Weekly Sillimanian, California State University, University of Sto Tomas, UC Irvine, Mapua University, ETH in Zurich, University of the East, The University of Hong Kong, Technological University of the Philippines, Universidade de São Paulo … and… “Showtime University” in…

[chuckschmalzried]

Student Invented Solar Windows Made from Rotten Vegetables

Student Invented Solar Windows Made from Rotten Vegetables https://theheartysoul.com/solar-windows-made-from-rotten-vegetables/ Food waste and green energy production are two problems many scientists and environmentalists are clamoring to solve. What if one invention could take care of both? These solar windows made from rotting vegetables can do just that.  Solar Windows Made from Rotting Vegetables AuREUS is a new green technology invented by Carvey Maigue Mapua University […] The post Student Invented Solar Windows Made from Rotten Vegetables appeared first on The Hearty Soul. via The Hearty Soul https://theheartysoul.com/ June 11, 2024 at 09:06AM

[wendellcapili]

With UPIS, UP College of Mass Communication (Broadcast Communication), UP College of Law & Erasmus University (Rotterdam) alumna Atty. Sheryl Bartolome and UP College of Arts and Letters (English Studies: Language), Colorado (Boulder), & Harvard-educated Mark Arthur Payumo Abalos. Sheryl is Vice President and Head of Legal, Sustainability, and Governance for Unity Digital Infrastructure Inc., a telecommunications infrastructure company and a joint venture of the Partners Group (a leading global private markets firm) and Aboitiz InfraCapital, Inc. Mark is currently the Vice President for Dual Transformation Strategy Management and Business Development of iPeople, Inc. (Ayala-Yuchengco Education Partnership). Mark’s scope of work includes overseeing the strategy, business development, and transformation of Mapua University, National Teachers College, University of Nueva Caceres, and APEC Schools nationwide. Bart and Mark are also UP SAMASKOM alumni.

[thehearbeatofrealestate]

🏗️𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐂𝐢𝐭𝐲 𝐋𝐢𝐯𝐢𝐧𝐠 𝗧𝗵𝗲 𝗔𝘀𝘁𝗼𝗻 𝗣𝗹𝗮𝗰𝗲 is a sensible choice of address for urban dwellers who seek a convenient and well-balanced lifestyle. This high rise development will 𝒔𝒐𝒐𝒏 𝒓𝒊𝒔𝒆 𝒂𝒍𝒐𝒏𝒈 𝑫𝒐𝒎𝒊𝒏𝒈𝒂 𝑺𝒕., 𝑷𝒂𝒔𝒂𝒚 𝑪𝒊𝒕𝒚, offering you options to connect to business districts, shopping malls, distinguished schools and other key areas.

🎊𝑨𝒗𝒂𝒊𝒍 𝒐𝒖𝒓 𝒍𝒐𝒘𝒅𝒐𝒘𝒏𝒑𝒂𝒚𝒎𝒆𝒏𝒕 𝒑𝒓𝒐𝒎𝒐: 𝑂𝑝𝑡𝑖𝑜𝑛 1: 12% DP spread to 36mos. with 1% Discount 𝑂𝑝𝑡𝑖𝑜𝑛 2: 15% DP spread to 36mos. with 2% Discount 𝑂𝑝𝑡𝑖𝑜𝑛 3: 20% DP spread to 36mos. with 3% Discount

𝐔𝐧𝐢𝐭𝐬 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞: ▫️ 𝟐𝐁𝐑 (52sqm | 56sqm | 63sqm | 64sqm | 64.50sqm | 79.50sqm | 84.50) ▫️ 𝟑𝐁𝐑 (87sqm)

𝐒𝐜𝐡𝐨𝐨𝐥𝐬: 🏫 DLS-CSB School of Design and Arts, Arellano University College of Law, St. Scholastica’s College, DLS – College of St. Benilde Main Campus, De La Salle University, Philippine Women’s University, Philippine Christian University, UP Manila, Asian Institute of Management, Mapua University - Makati.

𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐂𝐞𝐧𝐭𝐞𝐫𝐬: 🏢 University Mall, Cash and Carry, Harrison Plaza, Robinsons Manila, The Landmark, SM Makati, SM Mall of Asia.

𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐬: 🏥 Adventist Medical Center, St. Clare’s Medical Center, Ospital ng Maynila Medical Center, Makati Medical Center, Manila Doctors Hospital.

𝐂𝐞𝐧𝐭𝐫𝐚𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐢𝐬𝐭𝐫𝐢𝐜𝐭𝐬: Roxas Boulevard, Makati CBD, Bay City, Rockwell Center.

𝐓𝐫𝐚𝐧𝐬𝐩𝐨𝐫𝐭𝐚𝐭𝐢𝐨𝐧 𝐓𝐞𝐫𝐦𝐢𝐧𝐚𝐥: 🚊 LRT Line 1 - Gil Puyat Station, BBL Bus Terminal, DLTB Bus Terminal, Greenstar Bus Station, LRT Line 1 – Vito Cruz Station.

✅ 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐂𝐢𝐭𝐲 𝐋𝐢𝐯𝐢𝐧𝐠 ▫️ Gateway to Makati CBD, Bay Area and Manila. ✅ 𝐖𝐢𝐬𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐂𝐡𝐨𝐢𝐜𝐞 ▫️ Well known schools and universities around the vicinity, ▫️ Promising appraisal potential ▫️ Lower price/sqm and bigger unit cuts compared to direct competitors.

✅ 𝐈𝐧𝐝𝐨𝐨𝐫 𝐀𝐦𝐞𝐧𝐢𝐭𝐢𝐞𝐬 ▫️ Entertainment Room ▫️ Reception Lounge ▫️ Fitness Gym ▫️ Snack Bar

✅ 𝐎𝐮𝐭𝐝𝐨𝐨𝐫 𝐀𝐦𝐞𝐧𝐢𝐭𝐢𝐞𝐬 ▫️ Pool Deck ▫️ Lap Pool ▫️ Kiddie Pool ▫️ Leisure Pool ▫️ Outdoor Fitness Area ▫️ Children’s Play Area ▫️ Sky Promenade

✅ 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐢𝐞𝐬 ▫️Convenience Store ▫️Laundry Station ▫️Water Station

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬: ✔️𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐋𝐢𝐧𝐤: https://apps.dmcihomes.com/OnlineCRF/Main?ac=LI32958 ✔️2 Valid ID's and Tax Identification Number (TIN) ✔️Latest proof of billing address (electric, water, internet or card bill) ✔️Unit reservation: 20K ✔️Parking: 10K

𝐋𝐢𝐥𝐲 𝐄𝐬𝐜𝐨𝐛𝐞𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐪𝐮𝐢𝐫𝐢𝐞𝐬 📩 𝗠𝗼𝗯𝗶𝗹𝗲 𝗻𝘂𝗺𝗯𝗲𝗿: 𝟎𝟗𝟔𝟔 𝟗𝟗𝟏 𝟖𝟕𝟔𝟑

𝐷𝑜𝑛’𝑡 𝑊𝑎𝑖𝑡 𝑡𝑜 𝐵𝑢𝑦 𝑅𝑒𝑎𝑙 𝐸𝑠𝑡𝑎𝑡𝑒, 𝐵𝑢𝑦 𝑅𝑒𝑎𝑙 𝐸𝑠𝑡𝑎𝑡𝑒 𝑎𝑛𝑑 𝑊𝑎𝑖𝑡.

𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐆𝐨𝐝 𝐁𝐥𝐞𝐬𝐬!

💥𝐈 𝐡𝐚𝐧𝐝𝐥𝐞 𝐚𝐥𝐥 𝐃𝐌𝐂𝐈 𝐇𝐨𝐦𝐞𝐬 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐏𝐫𝐞-𝐬𝐞𝐥𝐥𝐢𝐧𝐠 & 𝐑𝐅𝐎 🔎 Taguig City | Pasig | Makati | Mandaluyong | Las Piñas | Parañaque | Manila | Pasay | Quezon City | San Juan, Batangas | Tuba, Benguet

[laverdepapel]

Who Am I

I'm Riza Ysmael, an Architecture student from Mapua University with a passion for learning and drawing.

Circa 2019, I entered my Mapuan years with my two friends who I went to senior high school with. Patrick and Kyle. It was nice to transition into your college years with people you know. They were great friends, but sadly, they dropped out of the uni leaving me alone :< (it's fine tho! cus i met new great friends!)

Found new besties, Gian and Johna. They're so fun to be with.

Random jump shot at Mapua parking lot (?)

Before enrolling in this uni I knew it was gonna be a tough ride, but I was prepared for everything. I entered the school with so much passion and art materials to ready myself for the endless deadlines and projects I anticipated. It's still a long journey but I already went far. I've never, for once, thought of giving up. I picked the school, I picked the course, and I started this journey. I am determined to finish what I started. 2019 me this one's for u!!

[dpinoycosmonaut]

SAN BEDA’S RECORD-EXTENDING 23rd CHAMPIONSHIP VINDICATES RED LIONS’ PROGRAM

by Bert A. Ramirez / December 18, 2023

The San Beda team and its supporters celebrate after the Red Lions clinched their 23rd NCAA championship.  (Photo from Tiebreaker Times)

                Yesterday’s landmark championship victory by the San Beda Red Lions not only extended their NCAA record to 23 men’s basketball titles won but, more importantly, has vindicated the Mendiola squad’s basketball program.

                The Red Lions overcame a four-point deficit at the start of the fourth quarter to beat top-seeded Mapua University in their winner-take-all duel going away 76-66 and in effect avenged a close defeat in the championship battle between the two teams’ predecessors 32 years ago.  This, incidentally, was the Cardinals’ last championship victory in the league, a three-decade-plus drought that they wanted to end this year.

                It was not to be, however, as Yukien Andrada and James Payosing, the eventual Finals MVP, combined in the last quarter to deliver the killer blows that eventually wilted the favored Cardinals. Down by their biggest deficit 57-53 when the season’s final frame started after having led most of the way from the start, the Lions showed the heart of their mascot king of the jungle, coming up with their most lethal assault when everything was on the line.

Yukien Andrada unleashes one of the three-point bombs that eventually took the life out of the Mapua Cardinals’ cause.  (Photo from NCAA Philippines’ Facebook account)

                After top Mapua scorer and rebounder JC Recto (18 points, 13 rebounds) gave the Cardinals a 61-58 lead with a layup with eight minutes to go, the Red Lions, through Andrada, Payosing and Jacob Cortez, came up with a crippling 10-0 blow to take irretrievable control of the game.  Andrada first tied it up with a three-point bomb, Payosing then put San Beda up for good with two free shots, and Andrada then hit another triple before Cortez came up with a banked floater as the Lions roared to a 68-61 lead and their supporters from the 23.077 fans that packed the Araneta Coliseum cheered them on.

                Then, after Paolo Hernandez ended the Mapua drought with a long two, Clifford Jopia, playing in his last game for San Beda along with birthday-boy Peter Alfaro and Damie Cuntapay, scored on a putback to make it 70-63, time down to 3:22.  Payosing then clustered three more points to complete a murderous 15-2 San Beda onslaught and give the Lions their biggest lead at 73-63 and all but take the fight out of the Cardinals with barely two minutes remaining.

                Andrada topscored for San Beda with 20 points and also had six rebounds while Payosing had another double-double with 11 points and a game-best 14 rebounds and Cortez, who was cramping up as early as the third quarter, contributed eight points and eight assists after leading the Bedans to their series-tying 71-65 victory in Game 2 with 21 points as San Beda won its first men’s title since 2018.  That was when the NCAA still allowed foreign student athletes and the Lions, then with Donald Tankoua, was the object of protests, if not envy, by a number of league members owing to their dominance after having won 11 championships in 14 years employing such players, a stretch that started in 2006.

                But since the NCAA has banned foreign student athletes in 2020, San Beda has failed to win a championship, further fueling sentiments that they only won because of such players, not even considering that many home-grown talents that went on to excel in the pros were also developed by the school through its basketball program.

                This latest championship should put that issue to rest, particularly after several key home-grown players left the school for various reasons just before NCAA Season 99 started.  Five of these players, for example, chose not to return following the Lions’ Final Four exit last year, with veterans James Kwekuteye and JB Bahio making the jump to the pros and younger guys like Tony Ynot, Justine Sanchez and Gab Cometa all transferring to De La Salle-College of Saint Benilde.  Just to show how vital these five departing players were, they combined for 46.2 points of the Red Lions’ 75.7-point average in Season 98.

                Kwekuteye alone was the Lions’ undisputed go-to guy and was a member of the Season 98 Mythical Five, while the 6-foot-3 Bahio finished third in the MVP voting and was likewise in the Mythical Five while also making the All-Defensive Team, and Ynot averaged 9.1 points and 5.4 rebounds and the 6-5 Sanchez 5.6 points and 3.4 boards.

                This is why Andrada, a 6-5 frontliner with a deadly three-point shot, now fittingly symbolizes San Beda’s basketball program as he is the only remnant of that old core they expected to build upon and, along with such guys as Payosing, Cortez, former Mapua Red Robin star Nygel Gonzales and 6-6 Fil-Canadian recruit Jomel Puno, would now make up the Red Lions’ new core in the next few years.

                San Beda’s resounding victory in this year’s senior basketball competitions should also entrench coach Yuri Escueta as the new undisputed head of San Beda basketball.  Escueta, in just his second year at the helm, has shown an excellent grasp of the nuances of the game and the psyche of his players.  Left without those major departures, it could have easily been a rebuilding year for the Bedans.

                But Escueta, armed with great leadership and motivational skills, made do with what he had and, as a scribe described it, “resharpened” the Lions’ claws in just one year.  Sure, he got help from elite basketball minds in consultants Norman Black and Boyet Fernandez, a San Beda champion coach himself, but on his own, Escueta has shown adept basketball knowledge.

Coach Yuri Escueta gets a victory lift from his players.  (Photo from Tiebreaker Times)

                When the Lions lost four of their first five games in the second round, for example, which eventually deprived the Lions a twice-to-beat advantage, Escueta rallied his guys and regrouped them to take the succeeding games one game at a time, and it worked.  The Red Lions won their last four assignments in the eliminations, including a crucial win over Lyceum of the Philippines, and they beat the second-seeded Pirates in the semifinals twice before losing their first game to Mapua in the finals to see that streak end at six.

                Yesterday’s clinching victory, however, showed that whatever Escueta cooked up and the Red Lions executed is just what they needed to show even the doubters that they were the best team in the league once more, and the San Beda program is indeed one of the country’s elite, with or without foreign talent.

[usbongkalikasan]

Pasig River Under Threat

Author: Geo Paulo Tambalo and Joshua Ezekiel Pante

Graphic Designer: Astrid Apellado

Pasig River In Retrospect

The Pasig River is a rightful Filipino treasure for its countless contributions to the nation’s history and success. Without its strong currents, natural interconnectedness, and formerly pristine waters, Manila would not have had the Tagalogs establish early civilization and the rest of the world subsequently rushing in for economic activity, development, and cultural and religious exchange. Even the very appearance of the capital city can be attributed to the river itself, as it allowed the lucrative Manila-Acapulco galleon trade to continue from 1565 to 1815 and eventually influence the infrastructures being built. Despite its utility in Filipino triumph and everyday life, the Pasig River was neglected and left to become a dumping ground of polluting waste, thus obtaining the "biologically dead" status [1].

A Looming Threat to Pasig River’s Potentials

With the Philippine government giving the green light to the Pasig River Expressway (PAREX) project, the two decades' worth of multisectoral rehabilitation efforts put into the Pasig River may all come to waste. At 19.37 kilometers long and six lanes wide, the proposed infrastructure by San Miguel Corporation (SMC) is elevated to traverse the entirety of the Pasig River and, more importantly, create more traffic space between the eastern and western sections of Metro Manila. SMC has control measures, as indicated in their Environmental Impact Statement, that address some emerging ecological concerns associated with the PAREX, like dredging to prevent flooding and waste removal to counter existing solid waste pollution [2]. However, an elevated expressway constructed on the riverbanks, partially covering the entire river, is nothing short of a structural limitation to the many potentials of Pasig River.

Potential to Support Diverse Forms of Life

Though SMC believes otherwise [3], the Pasig River is not dead. The river, including its banks, has now become home to 118 species of trees and vegetation, 39 species of birds, eight species of fish, and several aquatic plants, according to the Department of Environment and Natural Resources (DENR) [4]. Life is especially evident for the groups of Filipino fisherfolks who have even shared their daily catches from the river, like "tilapia" and "hito," on social media platforms. Aside from sustenance, the Pasig River supports Filipino lives by providing space for recreation and a reliable route for humanitarian aid during earthquakes and other natural calamities [5].

But, should PAREX be built, the maximum potential of the Pasig River to support life may remain unfulfilled. Among the many possible ecological impacts of riverine highway development noted by the United States Environmental Protection Agency are the immediate destruction, fragmentation, and degradation of natural habitats, pollution from vehicular and construction processes, and disruption of soil and river processes, including the increased risk of flood, erosion, and chemical contamination in the long run [6]. Meanwhile, science advocates slam the elevated expressway for partially blocking the natural sunlight needed for making oxygen available to the recovering food chains in Pasig River [7].

Potential to Become a Natural Transportation Route

A perfect example of utilizing the water transportation capacity is the Pasig River Ferry Service (PRFS). Unbeknownst to many Filipinos, despite being free of charge, this alternative mode of transport also links Metro Manila's eastern and western sections, from Escolta to Pinagbuhatan, while taking its passengers on a tour of several cultural landmarks along Pasig River, like the Manila Post Office. However, PRFS remains limited in services, with only 11 boats, each capable of carrying 36 to 55 passengers, and 12 stations [8].

SMC claims that PAREX, a project devoid of taxpayers' money, may complement the PRFS during its operational phase [9]. Though this ultimately suggests that Filipinos may fully maximize their monetary contributions, researchers suggest such an outcome is unlikely. The internationally recognized Braess Paradox states that new roads result in further traffic congestion in congested urban transportation networks [10], like the one in Metro Manila. Poor traffic flow is still the most likely case in the future since PAREX is designed to accommodate—and inevitably encourage—more private than public vehicles.

Potential to Protect Communities from Extreme Natural Events

Since time immemorial, the Pasig river has been protecting its vicinity from heat waves and flooding. Its natural ability to prevent the sun’s heat from being emitted back to ambient air keeps surrounding cities relatively cool [11]. With its constant currents, the Pasig River also keeps erratic rainwater from flooding communities [12].

PAREX presents the people near Pasig River with assurance and uncertainty. More heat-absorbing concrete structures from PAREX–and less sunlight reflected by the river–could only mean extreme heat incidents that threaten the lives of vulnerable Filipinos and other organisms. As the DENR still probes for the possible environmental impacts of the project, Filipinos are left with uncertainty over the effectiveness of dredging against floods [13].

Pasig River vs PAREX: The Final Verdict

Prioritizing the mobility of cars over the mobility of people, PAREX is just another life-depleting structure, a primary source of pollutants, and a structural symbol of non-inclusivity and environmental imprudence. Given that only about 12% of Metro Manila households own at least one car [14], the government must instead divert its political will from band-aid traffic solutions to long-term improvements on public transportation, waste management, and green spaces for the majority. Investments must not be made in such environmental risk that is ultimately incapable of addressing the increasing volume of private road vehicles—the underlying reason behind Metro Manila's traffic woes.

References

‌1.

Gilles SN. Revitalization of the Pasig River Through the Years: Bringing a Dying Ecosystem Back to Life [Internet]. Muhon Journal for UP College of Architecture (draft for review)2019 [cited 2023 Sep 24];Available from: https://www.academia.edu/5765195/Revitalization_of_the_Pasig_River_Through_the_Years_Bringing_a_Dying_Ecosystem_Back_to_Life

2.

San Miguel Corporation Infrastructure. Project Description for Scoping: Pasig River Expressway Project [Internet]. 2021 [cited 2023 Sep 24]. Available from: https://eia.emb.gov.ph/wp-content/uploads/2021/07/PDS-Pasig-River-Expressway-Project.pdf

3.

Mangubat L. Pushback against the 19.4km PAREX, explained [Internet]. Spin.ph2021 [cited 2023 Sep 24];Available from: https://www.spin.ph/life/cars-and-tech/the-parex-protests-explained-a1017-20210929-lfrm

4.

The Philippine Star. The Pasig River: Our nation’s lifeline [Internet]. Philstar.com2019 [cited 2023 Sep 24];Available from: https://www.philstar.com/business/science-and-environment/2019/07/28/1938828/pasig-river-our-nations-lifeline#:~:text=More%20than%2030%20million%20kilograms,fish%2C%20and%20several%20aquatic%20plants

‌5.

GMA Public Affairs. “Trip to Pasig,” dokumentaryo ni Howie Severino | I-Witness [Internet]. YouTube2023 [cited 2023 Sep 24];Available from: https://www.youtube.com/watch?v=HiWqL1uq9f8&ab_channel=GMAPublicAffairs

6.

United States Environmental Protection Agency. Evaluation of Ecological Impacts from Highway Development [Internet]. 1994 [cited 2023 Sep 24]. Available from: https://www.epa.gov/sites/default/files/2014-08/documents/ecological-impacts-highway-development-pg_0.pdf

7.

Mangaluz J. DENR still probing possible environmental impact of PAREx [Internet]. INQUIRER.net2023 [cited 2023 Sep 24];Available from: https://newsinfo.inquirer.net/1793793/denr-still-probing-possible-environmental-impact-of-parex

8.

Naguna JL. Looking for a better commuting experience? The Pasig River Ferry Service might be for you [Internet]. PIA2023 [cited 2023 Sep 24];Available from: https://pia.gov.ph/features/2023/03/31/looking-for-a-better-commuting-experience-the-pasig-river-ferry-service-might-be-for-you

9.

San Miguel Corporation. SMC reaffirms commitment to build PAREX sustainably, reports gains in Pasig River cleanup initiative [Internet]. Sanmiguel.com.ph2022 [cited 2023 Sep 24];Available from: https://www.sanmiguel.com.ph/news/smc-reaffirms-commitment-to-build-parex-sustainably‌

10.

Nagurney A, Nagurney L. The Braess Paradox [Internet]. 2020. Available from: https://supernet.isenberg.umass.edu/articles/braess-encyc.pdf

11.

United States Environmental Protection Agency. Learn About Heat Islands | US EPA [Internet]. US EPA2014 [cited 2023 Sep 25];Available from: https://www.epa.gov/heatislands/learn-about-heat-islands

‌12.

Pedrajas J. PAREX would bring more heat, more flooding in NCR, various groups warn [Internet]. Manila Bulletin2021 [cited 2023 Sep 25];Available from: https://mb.com.ph/2021/09/29/parex-would-bring-more-heat-more-flooding-in-ncr-various-groups-warn/

‌13.

Mangaluz J. DENR still probing possible environmental impact of PAREx [Internet]. INQUIRER.net2023 [cited 2023 Sep 25];Available from: https://newsinfo.inquirer.net/1793793/denr-still-probing-possible-environmental-impact-of-parex

‌14.

Institute for Climate and Sustainable Cities. “Liberate the 88%!”: Rep. Legarda echoes experts’ calls to prioritize Metro Manila majority of non-car owners [Internet]. ICSC | Institute for Climate and Sustainable Cities2020 [cited 2023 Sep 24];Available from: https://icsc.ngo/liberate-the-88/

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Pagbabago ng Pananaw - Ang Climate Change sa Mata ng Kabataan 🌏

Cobico, Crizel Jhanna A.

✏️ Edukasyon 

Nagtapos ng sekundaryang pag-aaral sa Holy Redeemer School - Dasmariñas, Cavite

Nagtapos ng senior high school sa Centro Escolar Integrated School - Makati

Kasalukuyang kumukuha ng kursong BS Pharmacy sa Centro Escolar University, Makati Campus.

📞 Contacts

Fb account: Crizel Cobico 

CEU email: cobico2121494@mkt.ceu.edu.ph

Cortez, Keana M. 

✏️ Edukasyon

Nagtapos ng sekundaryang pag-aaral sa University of the Assumption - Pampanga

Nagtapos ng senior high school sa University of the Assumption - Pampanga 

Kasalukuyang kumukuha ng kursong BS Pharmacy sa Centro Escolar University, Makati Campus.

📞 Contacts

Fb account: Keana Cortez 

CEU email: cortez2121163@mkt.ceu.edu.ph

Espinosa, Moira Alessandra L.

✏️ Edukasyon

Nagtapos ng sekundaryang pag-aaral sa La Immaculada Concepcion School - Pasig City

Nagtapos ng senior high school sa Centro Escolar Integrated School - Makati City

Kasalukuyang kumukuha ng kursong BS Pharmacy sa Centro Escolar University, Makati Campus.

📞 Contacts

Fb account: Moira Espinosa 

CEU email: espinosa2120519@mkt.ceu.edu.ph

Mabini, Kyla Marie C.

✏️ Edukasyon

Nagtapos ng sekundaryang pag-aaral sa Thy Covenant Montessori School - Taguig

Nagtapos ng senior high school sa Asia Pacific College - Makati

Kasalukuyang kumukuha ng kursong BS Pharmacy sa Centro Escolar University, Makati Campus.

📞 Contacts

Fb account: Kyla Marie Mabini 

CEU email: mabini2120582@mkt.ceu.edu.ph

Ortiona, Calila May A.

✏️ Edukasyon 

Nagtapos ng sekundaryang pag-aaral sa St. Paul School of San Antonio.

Nagtapos ng senior high school sa Wesleyan University Philippines, Cabanatuan City.

Kasalukuyang kumukuha ng kursong BS Pharmacy sa Centro Escolar University, Makati Campus.

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Fb account: Calila May Ortiona 

CEU email: ortiona2121212@mkt.ceu.edu.ph 

Peciller, Francine Angela U.

✏️ Edukasyon 

Nagtapos ng sekundaryang pag-aaral sa Applied Academics for Excellence (APEX) ANNEX 1 Santa Rosa, Laguna

Nagtapos ng senior high school sa Mapua Malayan Colleges of Laguna

Kasalukuyang kumukuha ng kursong BS Pharmacy sa Centro Escolar University, Makati Campus.

📞 Contacts

Fb account: Francine Peciller 

CEU email: peciller2121599@mkt.ceu.edu.ph

[revbustamante]

Advertisement 1: Jollibee, Sarap Kasama ang Pamilya

Jollibee is a popular fast-food chain in the Philippines, known for its delicious fried chicken and burgers. Amid the pandemic, Jollibee released an advertisement that aimed to provide hope and positivity to Filipino citizens during these difficult times. The ad opens with visuals of citizens wearing facemasks and face shields, and everyone stuck at home while a child's voice narrates his frustration with being indoors. The ad then shifts to a more positive perspective as the child realizes the joy of spending time with his family at home. He realizes he doesn't need to go outside to have fun when he can play with his older brother and grandparents.

The child's happiness is further amplified when he learns that his parents work from home, allowing him to spend more time with them. The advertisement climaxes when the family sits down to enjoy a Jollibee bucket meal together. The meal represents a sense of togetherness and joy, despite the challenges that the family is facing.

While Jollibee's chicken bucket meal may not be the healthiest option for its target audience due to its high calorie and sodium content, it can still be a good product for its intended purpose. Jollibee aims to bring joy and harmony to families during difficult times, and sharing a meal can undoubtedly contribute to that goal. However, being aware of the potential health risks associated with consuming this meal and practising moderation is vital.

The advertisement did not rely on overt forms of media manipulation to capture viewers' attention. Instead, it used emotional appeal to create a powerful and relatable message. By showing how the pandemic has affected families' daily lives, the advertisement was able to tap into viewers' feelings of isolation and longing for connection. This relatable scenario effectively engages viewers and draws them into the message.

Moreover, the advertisement's emphasis on family bonding and togetherness struck a chord with many viewers, particularly during a time when people are spending more time at home. While some advertisements rely on Media Manipulation to increase their views, this advertisement stood out by using genuine emotional appeal to connect with viewers. By presenting a heartfelt and relatable message, the ad effectively promoted the product in a way that resonated with its target audience.

References:

Kikaysikat. (2017). Jollibee Calories and Nutrition Facts. KIKAYSIKAT. https://www.kikaysikat.com/jollibee-calories-and-nutrition-facts.html

[howtoknow1]

Mapua university

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