Freshly out of the Marlboro conversion chamber, the two Recruitment Units, formerly known as members of Stop Smoking Now, received their first tasks: to bring in their former colleagues, so that they could become useful members of society like them.
Since the 1960s, Los Angeles’s Sunset Strip has hosted a kaleidoscope of custom-built billboards. They’ve been labeled variously as “sky trash” and art. An architecture critic once called a 70-foot Marlboro Man “one of the most effective landmarks in the confusing landscape of our city.” Timeline put together a photographic field trip to the Sunset Strip’s last 50 years of billboard advertising.