February 2018 Sales Summary
After January’s deluge of new entries for X-books, February was a much tamer month by comparison. The entries this month – including two carryover sales from the previous month’s books – cleared 500,000 units. That’s a big drop from the near 800,000 units moved in January. And yet despite their being a lack of events in February and the X-family seeing a big drop in aggregate sales, some series received impressive boosts this month anyway. We also have the debut of a new series (X-Men Red), the end of one on-going series (Generation X), and the end of one mini-series (Deadpool vs. Old Man Logan). But generally speaking and despite some positive blips of data, there’s no real change to our status quo.
Before going further, as always, a few caveats:
As always, these numbers reflect estimated comics shipped to North American comic shops; it does not measure individual comic sales to readers like you and me, cover anything outside of North America, and it ignores digital sales entirely.
We have finally reached the end of the Marvel Legacy sales tactics, with Astonishing X-Men #8 getting its Legacy drop.
And lastly, like all things in life, numbers have no correspondence to the quality of these books. Lots of these books, even those that are “poor selling” are phenomenal works. So please don’t be discouraged if your favorite books are low on a list somewhere, and more importantly, if you love a book, then go to your Local Comic Shop and buy it!
X-Men Books
X-Men Red #1 premiered with 98,000 units, making it Marvel’s best-selling single issue of 2018 so far (though it’s only February). The debut is substantially less than December’s Phoenix Resurrection #1 and it’s a bit disappointing that it couldn’t crack the six-figure mark, but it’s still a commercial success by Marvel standards.
X-Men Gold and X-Men Blue both received sales bumps for their #21 issues, nearly tying at 39,000 units each. For Blue, that meant a near 20% spike over the previous issue. For their follow-up issues, though, both series dropped to 35,000 issues. Still, this is healthy sales territory for the two team books.
Wedged between Gold and Blue entries, Old Man Logan continues to perform well with #35, itself receiving a 9% sales increase.
Astonishing X-Men #8 saw its Legacy decline of 37% but still cleared 31,000 issues. Unfortunately, this is the lowest figure for the series to date.
All-New Wolverine #31 climbed back over the 30,000 mark with a 21% sales boost. These are the best sales figures for the series since before Legacy began (Issue #24).
The finale for Deadpool vs. Old Man Logan (#5) fell 7% to 29,000; however, the mini-series sold respectably well despite competition from Marvel Legacy and Phoenix-related stories.
Weapon X #14 fell 6% to 24,000 units; these are the lowest figures for the series to date.
Our two newer mini-series were both hit pretty hard. Rogue & Gambit #2 saw a stunning 43% sales drop, barely clearing 22,000 units. The popularity of the characters was evidently not enough to sustain a commercially-successful mini-series. And Legion #2 dropped 39% to just under 14,000 issues.
Cable #154 saw virtually no change over its previous issue, sitting again at 19,000 units.
The finale of Generation X (#87), incredibly, saw a sales decline for its last issue; typically, a finale issue receives at least a marginal increase. With a near 6% decline, Generation X ended at 12,000 units.
Iceman’s penultimate issue (#10) still managed to best 10,000 units despite a 6% decline.
And finally, it’s worth noting that a second printing of Phoenix Resurrection #1 sold an impressive 21,000 units, surpassing Cable, Legion, Generation X, and Iceman. Likewise, X-Men Grand Design #1 still continues to chart three months after its premier, bringing in an additional 3,000 units).
X-Adjacent Books
Infinity Countdown Prime #1 sold 55,000 units; the one-shot had a highe price-tag and was one of the Top 10 single issues for the entire industry in February. It featured Wolverine heavily in the first 20% of the story.
The next four installments of Avengers “No Surrender” (Issues #679-682) each sold approximately 39,000. Sales are solidly average for the series, which features Rogue, Beast, Cannonball, and Sunspot (Citizen V).
Venom #162, a tie-in with X-Men Blue, saw a modest increase of 7% to move 34,000 units.
Black Panther #170 achieved an impressive 32% sales jump, undoubtedly related to the success of the film. The series Annual #1 sold 21,000 units as well. Both issues featured Storm.
And finally, Champions #17, which still includes a Young Cyclops on its roster, dropped 6% to 18,000. Solicits reveal that Cyclops will not remain on the team much longer.
Source
Numbers used in this article come from ComicChron, with remaining tables and graphics created by me.http://www.comichron.com/monthlycomicssales/2018/2018-02.html.
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Downtown Mount Dora; 11.16.2016
When we decided to do engagement photos, I knew that at some point I wanted to incorporate comics. They’re such an integral part of our relationship now, it would have been wrong to celebrate without them.
The best place seemed to be a bench by the fountain where Kat and I lingered on our very first date over a decade ago, when I still thought comics were for creeps and Kat wouldn’t let me touch any of her precious X-Men lest I dirty them with my unappreciative fingers. We were alien to one another, our bitterly guarded differences masking all of the things we had in common; it would be years before I started reading comics regularly, and to Kat’s credit, it was perfectly reasonable to be so cautious with her collection – my first comics, X-23: Target X, all ended up battered and coverless from overenthusiastic rereading.
Comics were a huge part of Kat’s childhood. She learned to read with issues of Catwoman; she spent weekends digging through longboxes in a trailer-turned-comicshop in Mississippi; she pilfered issues of Lobo and Transformers figures from her brother’s room when he wasn’t home. When we became girlfriends, Kat began patiently teaching me the names and histories of all the best Marvel characters, and despite my misgivings about the medium, I knew she was sharing something precious with me, and did my best to navigate this confusing new world between pages.
Now, I can’t imagine not sharing this fierce love of caped crusaders and overdramatic, sometimes intergalactic spectacle. I can’t imagine a summer not spent attending midnight showings and watching our heroes on screen; I can’t imagine not bemoaning a loathed writer or artist announced on a beloved title; I can’t imagine having an argument and it not so often centering on my still-careless treatment of floppies.
Thus, carried just as carefully as the bouquet Kat crafted, were copies of Angela: Queen of Hel #1 (2015; Bennett, Jacinto, Hans, Silva) and Midnighter #1 (2015; Orlando, Aco, Petrus, Fajardo), two of our favorite series in recent years. And they became part of the arguably most over-posed but extra-rad pictures we took to celebrate finally tying the knot legally.
Happy Valentine’s Day.
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