#maternalandperintalservices

[nicktuma]

I present you the Maternal and Perinatal Services branding I have been working on the last few months. I am happy with the outcome. The shapes, colors and story came together to reinforce the objectives and goals. The challenge was to provide a logo to the newly established Maternal and Perinatal Services. Their mission is to bridge the gap in health services delivered to expecting mothers. Components of the program target assisting medical providers with patients/clients navigating the services that they need before, during and after their pregnancy. I wanted to convey the tagline of Coordinating the Route from a Healthy Mom to a Healthy Baby into the final delivered logo mark. Maternal and Perinatal Services is met with the imagery of a mother holding a child while being contained within a heart. The logo uses curvaceous lines and negative space to capture the essence of the bond between mother and child. Typography explored was a rounded type to play off of the curves of the mark. This rounded type was paired with a sans serif font on the support line. Color can evoke a wide range of responses to its viewer, and it is important to understand the effect it has on your logo. The client shared with me in their discovery session that their favorite color was lilac. In turn, I added tint and a little magenta to it, creating a purple color combination that truly stands out. Color psychology behind the selected color purple symbolizes royalty, elegance, independence, wisdom, devotion, resourcefulness, and creativity, just to mention a few. It is said that purple has the power to uplift, calm nerves and encourage creativity, making it an all-inclusive color. All ages, genders, and cultures can relate to purple. Www.Nick-Tuma.com #health #doctor #medical #mother #logo #nicktuma #baby #purple #pink #MaternalAndPerintalServices #logoinspirations #graphicdesign #counseling #branding #mother #therapist #healthcare #healthyliving #child #love #heart #hospital #pregnancy #nurse #childservices #physician #pediatrician https://www.instagram.com/p/CLpPqK5DXSt/?igshid=rknbswpulmg1

[nicktuma]

Here are the Maternal & Perinatal Services Logo brand colors that I have selected so far. I am really like #2 with the peach and gray blues. I believe color is the most important part of a logo and brand's DNA. Do not rush color. What color combo would you like to see? #nicktuma #logoinspiration #designinspiration #process #showyourwork #business #branding #mother #organic #work #designer #healthyliving #parents #child #love #counseling #color #colortheory #MaternalAndPerintalServices #graphicdesign #logo Www.Nick-Tuma.com https://www.instagram.com/p/CKt0C89DNyh/?igshid=whl53kzp714w

[nicktuma]

I am getting close to the end of this branding of Maternal & Perinatal Services. I am at the milestone of choosing typography. Splitting up the name seemed reasonable because it is much too long. "Services" can be secondary. I have picked 4 fonts, 2 sans serif and 2 serif. I did not want to go too bold and keep up with the delicacy of the lines. I did begin with lowercase but decided with all uppercase. The font is not perfect yet and these are all workable. Which font do you like the most? www.Nick-Tuma.com #nicktuma #font #typography #uppercase #lowercase #process #showyourwork #business #branding #mother #organic #work #designer #healthyliving #parents #child #love #counseling #services #MaternalAndPerintalServices #graphicdesign #logo https://www.instagram.com/p/CKEh9g7jvmI/?igshid=1ls763wcavzqr

[nicktuma]

Maternal and Perinatal Services logo is coming along. I cleaned up all the lines while working on the negative space. I also worked on each cranium of the mother and child. They now are more centered on each of the heart's circular humps. I thickened the jawline on the mother. Lastly, I fixed the bottom of the heart with a better-rounded edge. The color is not set in stone. I wanted to see what it looked like. What color comb would you like to see? #health #doctor #logo #nicktuma #baby #maternal #MaternalAndPerintalServices #logoinspirations #graphicdesign #process #showyourwork #business #branding #drawing #sketch #sketchbook #mother #delievery #exploration #organic #work #designer #healthyliving #parents #child #love #counseling #services https://www.instagram.com/p/CJWQDLkDIMq/?igshid=12qg38xl8mj95

[nicktuma]

This is the last set of sketches for Maternal and Perinatal Services. This iteration is based on a sketch provided by the client. It should show the mother and baby bond but revolve around a map. Next, I will narrow it down to three concepts to make rough designs in Adobe Illustrator. I will show the three concepts I choose. Which one do you like? #baby #health #doctor #logo #nicktuma #baby #maternal #map #MaternalAndPerintalServices #logoinspirations #graphicdesign #process #showyourwork #business #branding #drawing #sketch #sketchbook #mother #delievery #exploration #organic #work #designer #parents #child #love #counseling #services #designer https://www.instagram.com/p/CIqgLt8DoDM/?igshid=v6ud2uq3pepw

[nicktuma]

The second set of sketches for Maternal and Perinatal Services. This time was more about the mother and baby bond. I wanted to keep them very organic. I like where the top left one is going and would like to incorporate a heart. Which one do you like? The last set of sketches will be of a sketch my partner is drawing. Stay tuned. #baby #health #doctor #logo #nicktuma #baby #maternal #MaternalAndPerintalServices #logoinspirations #graphicdesign #process #showyourwork #business #branding #drawing #sketch #sketchbook #mother #delievery #exploration #organic https://www.instagram.com/p/CIoC1RrD8MG/?igshid=18qva0isaiz1v

[nicktuma]

Working on some sketches for a new logo for a business. Maternal and Perintal Services will coordinate the perfect route for a healthy mother to a heathy baby. This will be one of three concepts and I will be sharing my design process. Yes some of these will be very organic and not perfect. That is what makes logos amazing all the exploration and pivots. Stay tuned on quite a few more sketches and ideas. #baby #health #doctor #logo #nicktuma #MaternalAndPerintalServices #logoinspirations #graphicdesign #process #showyourwork #business #stork #birdlogo #branding #drawing #sketch #sketchbook #mother #delievery #exploration #organic #work #designer #healthyliving #parents #child #love https://www.instagram.com/p/CIjMBbJD_hl/?igshid=161e0fjpbrltd

[nicktuma]

Here is a sneak peek into the finished branding project I have been working on over the last few months. I did not think it would have a color palette like this, but it works well. Keep a lookout for the finished project with all the bells and whistles and insight into the story behind the brand. #logo #color #heart #mother #baby #process #logoinspirations #logoinspo #showyourwork #business #branding #nicktuma #organic #work #designer #healthyliving #parents #child #love #counseling #services #MaternalAndPerintalServices #graphicdesign www.Nick-Tuma.com https://www.instagram.com/p/CLcapBcDNhO/?igshid=eh5geuggv1lp