Types of Mobile Advertising Fraud Across Industries
India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).
The growth in internet adoption, smartphone usage, and the ongoing Covid19 pandemic has impelled businesses to leverage digital marketing to reach their customers directly on their mobile devices.
This growth, however, comes with its own set of challenges as the internet has become a playground for fraudsters MMA India Report states that 62% of all digital ad fraud occurs on mobile advertising, the most dominant type of digital advertising in India. Increased mobile adoption opens Pandora’s box of opportunities for digital criminals. Thus, one of the many reasons to develop an understanding of the different types of mobile ad fraud and how to detect them across industries.
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The Advantages of Mobile Advertising for Businesses
There are many advantages to mobile advertising for businesses. First, it’s an effective way to reach a large audience. According to a study by Statista, 78% of smartphone users are active on social media and that number is only going to increase. Additionally, 66% of adults use their phones to research products and services before making a purchase. This means that businesses that targeting mobile ads are likely to reach a large audience.
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Hyperlocal marketing is an innovative approach to targeting customers that focuses on understanding a local customer’s needs and tailoring communications to meet their unique wants and demands. This type of targeted communication can be achieved through digital media tools like #Geotargeting, #ContentMessaging, #MobileAds, and location-based data analysis to provide relevant messaging within a specific geographical area.
By understanding the importance of local culture and preferences, businesses gain valuable insights about local customers, creating custom messages that provoke interest and drive sales in respective markets. With #HyperlocalMarketing businesses are able to gain leads more efficiently, ensuring better returns from their investments.
Benefits
Hyperlocal marketing is an effective strategy for businesses to increase their reach and build long-lasting relationships with customers. This method of marketing involves customizing messaging and targeting communication based on location-specific data, allowing businesses to leverage the most relevant content for their local demographic. With hyperlocal marketing, businesses are able to connect with customers on a more personal level while producing higher engagement rates.
Furthermore, they gain valuable insights into #RegionalTrends that can be used to support better decision-making and reflect customer needs in product development, leading to improved customer loyalty. Finally, hyperlocal campaigns help streamline marketing distribution efforts by reducing costs associated with dissemination of promotional materials. By using #HyperlocalStrategies as part of a comprehensive approach, organizations can maximize the value of their existing clientele base while simultaneously expanding their global footprint.
Features
Hyperlocal marketing is a marketing strategy that targets a specific geographic location or neighbourhood. It utilizes #LocalData and insights to create #Personalised and #RelevantMarketingCampaigns for a small and well-defined area. The main aim is to reach a highly targeted audience with specific messages and offers that are relevant to their location, needs and interests. The goal of hyperlocal marketing is to build a strong connection with local consumers by providing them with valuable and customized experiences. This can be achieved through various channels such as local advertisements, email campaigns, social media, and more.
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Hyperlocal marketing offers an effective, cost-efficient way to engage customers in their local area. It also allows businesses to build a more personal relationship with their customers, increasing customer loyalty and engagement. With Sekel Tech’s innovative solutions, your business can unlock the full potential of hyperlocal marketing and take advantage of this powerful tool for success.
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There are several factors that affect eCPM. Check out this blog to learn more about the factors which affect publishers' eCPM and optimise accordingly to increase ad revenue.
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Be Cautious about Mobile Game Apps. There are ‘family friendly’ games that play very suggestive advertisements either for tiktok or other app games and Children could be playing these games and seeing these very inappropriate content apps!
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