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#olfactory families
retrofragrances · 1 year
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Understanding Perfume Families: A Beginner's Guide (eBook)
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*Written in American English. All sales are final.
What are Perfume Families and Why Should I Care?
Perfume families, also known as fragrance families and olfactory families, are perfume categories based on a fragrance’s most prominent scents.
Knowing how to categorize your fragrances will help you to more easily shop for perfumes you’ll love, spend less time looking for a perfume you’ll love, and prevent you from wearing the wrong perfume at the wrong time.
By knowing a perfume’s olfactory family, you’ll know which perfume family smells best on you, which family you like the best, and which family to wear according to season.
If you have a fragrance that smells great on you, learning which perfume family it belongs to will help you find more perfumes that will smell great on you.
Weather Affects My Perfume’s Smell?
Yes, it does. Have you ever bought a new glorious-smelling perfume for a summer holiday and received loads of compliments, but those compliments stopped coming when you wore the same perfume in autumn? It’s because you wore a perfume that belonged to a fragrance family designed for warm-weather use.
Are You Easily Data-Overwhelmed?
Perfume-family classification is a complex topic. Its complexity is enhanced by the fact that professional perfumers often disagree on which family to place a fragrance. Just to make it more confusing, there are not only families, but subfamilies and sub-subfamilies and more.
Keep It Simple!
Breaking such a complex topic into a fast easy read will give you a solid foundation that can be built upon and expanded. For hobbyists who only want to know the basics, “Understanding Perfume Families: A Beginner’s Guide” is all you need. For those of you who want to expand your knowledge, “Understanding Perfume Families: A Beginner’s Guide” will give you a strong base to build on.
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kkujo · 11 months
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last night i had a mix of tinnitus and sleep deprivation induced auditory hallucinations which was basically just like. literal microphone feedback. and i think it was triggered by me testing my microphone yesterday bc the feedback was awful but yeah i was lying awake and all i could hear was extremely loud microphone feedback in my brain i'm so glad it's over 😭
#worst hallucination i've ever had#like usually if i'm bad enough to get hallucinations it's just like murmuring/whispering but i can tell it's not real#worst ones i've had before is like screaming and that's only if i'm rlly sleep deprived. sometimes knocking on my door too but#it's never too bad yk. but the mic feedback hallucination was unbearable 😭#but also i've had olfactory hallucinations where i smell cigarette smoke#ik it's definitely a hallucination bc no one in my family smokes and it only lasts a minute#ykw typing this out i'm starting to think maybe this isn't normal.#i don't think i'm schizophrenic or anything? this isn't that common and it's usually triggered by sleep deprivation or stress#but i did start having delusions the other day where i fully believed everyone was plotting against me and trying to upset me#and i have had extreme paranoia/paranoid episodes in the past but it's been a lotttttt better this year so idc if that's related#but idk if these things are normal to an extent or if i have some kind of psychotic disorder but whatever it's not affecting me that bad so#like. it's not having a big impact it's just scary when it happens. i have like anxiety n shit so idk if i'm just prone to being paranoid#anyway if anyone knows abt these things pls tell me if i'm normal or not 😁#i'm 99% sure it's not schizophrenia or anything i just want someone's opinion bc idk how normal hallucinations are ☹#but it's typically if i'm like. stressed out to the point of panic attacks or if i'm rlly sleep deprived. so it might be normal ish#ask to tag#< sorry ik discussion of this stuff could potentially be distressing but idk how to tw tag it :(
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truevedicastrology · 5 months
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Unveiling the Enigma of Mars
🚀Mars, the celestial orchestrator of how you magnetize individuals and the manner in which you resonate. It delves into the intricate essence you exude and the perceptions people harbor about you. This cosmic force also embodies masculine energy, offering insights into the archetype of men you may allure.
🌌Mars in the 1st house unravels your allure externally, where your energy becomes swiftly discernible. You're characterized by responsiveness and a tenacious self-advocacy. Occasionally perceived as impulsive or irate, your sanctuary lies in self-indulgence, physical exertion, and athletic pursuits. The gravitational pull extends to men with athletic prowess or those with a self-centric aesthetic.
🌺Mars in the 2nd house manifests allure through olfactory allure, skin aesthetics, or indulgence in epicurean pleasures. Passion for culinary arts and a penchant for opulence mark your identity. Your charm attracts men of affluence or those generously disposed.
🏖️Mars in the 3rd house articulates allure through eloquence and the written word. Passion resonates in your speech, and the written realm becomes a source of profound joy. A proclivity for literature and related pursuits is evident. The enticement extends to multitasking, loquacious men, possibly educators or wordsmiths.
🏡Mars in the 4th house unveils allure in moments of domestic comfort, adorned in unassuming attire. Emotional energy becomes an irresistible magnet. Mars, discreetly nestled here, shares passion exclusively with intimate circles or family. Attraction extends to nurturing, emotionally expressive men, perhaps with a hint of moodiness.
🎨Mars in the 5th house radiates allure during dynamic activities, invoking attractiveness in motion. Passion is channeled into hobbies, joy, and a perpetual youthful spirit. The magnetic pull is towards confident, charismatic, and playful individuals.
🌈Mars in the 6th house renders allure through physique and an organized, health-conscious lifestyle. The zenith of well-being is achieved through proactive endeavors, organization, and animal companionship. Attraction is directed towards industrious, meticulous men, potentially involved in animal care or fitness training.
🌙Mars in the 7th house allures through aesthetic grace, fastidiousness, and a pursuit of justice. The epitome of well-being lies in harmonious relationships and aesthetic refinement. Attraction extends to men who embody beauty, meticulous grooming, and charm.
🔮Mars in the 8th house projects allure through intimate and sexual charisma, intertwined with an aura of power. Stability and emotional equilibrium define your zenith. This allure thrives in secrecy and spiritual pursuits, attracting individuals exuding intense energy, possessiveness, and depth.
🌐Mars in the 9th house emanates allure through vivacity, intellect, and captivating narratives. The ardor for exploration, diverse cultures, and distant realms is palpable. Attraction aligns with optimistic, adventurous men, including educators, professors, or those hailing from diverse cultures.
🏰Mars in the 10th house showcases allure in the public eye, accentuating tenacity and success. Energy converges into achievements and reputation, possibly bordering on work-centric tendencies. Attraction is drawn towards older, stable, and successful men, echoing qualities reminiscent of paternal figures.
📱Mars in the 11th house unfolds allure in the digital realm, exuding uniqueness that captivates social networks. The energy is invested in friendships, aspirations, and dreams. Attraction encompasses peculiar, distinctive men, thriving either in group dynamics or solitude, immersed in individual pursuits.
💖Mars in the 12th house mystically radiates allure, captivating through an enigmatic aura. Appreciation transcends the physical, delving into the spiritual and ethereal facets. Energy is channeled into artistic expressions, resonating with the profound. Attraction unfolds towards artistic, spiritual, emotionally profound individuals, potentially from coastal regions, with a transcendent connection that transcends verbal communication.
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blueparadis · 1 year
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❝ HAUNTED ❞ + XAVIER THORPE !
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+. CWs —» f!reader, switch!reader, outcast!reader, fluff, she/her pronouns, mutual pining, sexual tension, family drama, flirting, manipulation, mentions of abuse, blood, wounds & therapy, flashbacks in italics, supernatural themes ; explicit smut, s & d dynamics, bottom-dom!xavier, cowgirl position; word count-3.5k
+. PRECIS —» Xavier Thorpe has finally found the girl of his dreams after being haunted by her.
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+. NOTES —» this is for my beloved sister @zoraedits ’s brainrot contribution.she won't stop making edits on him. && I'm tagging @orchid3a cuz i luv u
you can browse more of my works here. || also available in AO(III). reblogs and comments are very much appreciated.
feel free to send in thirsts and suggestions for this show, Wednesday. This is my first time writing for shows like this; my main fandom spectrum is animanga but I do hope this was a good read for ya’all as much as I enjoyed writing it. <3.
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The table calendar was full of red inks all over, dirt sedimented on the sketchbook, and the pencils laid in the case in absolute solitude. Xavier looked at the calendar kept on his desk near his bed in all despondency and a heavy sigh escaped from his lips. It has been days since he stepped into his studio, have not touched his art accessories for almost a month. One thing was for sure, he was plagued by visions in his dreams but this time it was nothing demising. 
This time his sketchbooks were not filled by a monster, this time he was not afraid to draw rather he was drawn to it; part of him was stoked while sketching while a part of him was reluctant to draw the whole picture. He had spent countless sleepless nights before, not resorting to sleeping as he was threatened by nightmares. And now his sleep was peaceful as if entering into the realm of dreamland.
Xavier was sure that his mind was captured by a girl who came to visit him in his sleep, never showing her face, only showing herself in bits and pieces. He had spent his childhood receiving showers of praise for his talent for drawing but the origin was never happy. Of course, he enjoyed it and liked to show off his talent for art but secretly he wished his power would vanish into oblivion, for it was never pleasant.
People say that the art of someone reflects one’s persona, one’s raw feelings but Xavier always begged to differ since those memories, those incidents were never his. There always had been a wave of remorse that washed over him after he stepped out of his art studio since the praises he received never belonged to him. 
Many were astoundingly taken aback by his knack for drawing and suggested he pursue art, to be a renowned artist but he knew he would lose all the glory once he stopped having those dreams. Moreover, he did not always have such dreams so the possibility of waking up one day and being unable to paint and as a result, staring at a blank canvas scared him to death. Heck! He even considered going to Doctor Kinbott so that his sanity would not be hanging by thread.
For the last couple of weeks, he has been dreaming of odd landscapes. Xavier had never seen them in his life yet he saw how the dusky crimson hue smothered the snowy mountain ranges, how the clouds gathered before the arrival of a rainstorm, how the birds sang songs and all the owes and pangs of nature. One thing he could conclude from those dreams was that whoever it belonged to was a chaser of freedom, that is, was a soarer of the sky.
Xavier had not told anyone about his dreams, nor put them on paper to ease his mind. What would he tell? What would he draw? Last night was particularly odd concerning the regular pattern of his dreams. He dreamt of falling from a high cliff into the water and a broken wing. When he woke up, he was all soaked, even his bed, and his olfactory senses did not miss the subtle scent of stagnant water. He was breathing rashly as if he was the one who drowned as if he was the one to fall.
He closed his eyes and tried to recapitulate his dream, searching for a mark, searching for a recognizable feature, searching for something, anything, anything at all. His desperation knew no bounds when left his dorm and rushed into his studio in the middle of the night since somewhere at the corner of his hopeless heart he knew he found one, a ray of hope.
A lot of crumbled papers surrounded Xavier as he tried accumulating the pieces from his puzzled mind. Around two o’clock he left his studio on his bicycle, the paper where he drew tucked in his pocket. He was sure he had witnessed the scenery before unlike the others.  When he finally reached the top of the highland, he witnessed the view from his most recent dream. 
The only thing that engulfed his presence was the sound of the waterfall echoing through the woods. He noticed a pond nearby and an adjacent high plateau near it. It was higher from where he was standing. After looking around for a few minutes he figured that there was no way to go there unless one swam through the stream or flew toward it.
On his way back, he felt happy, he felt sane. At least he had proof of the existence of a creature that haunted him, even in his wake. Xavier showered before going to bed just to clear his head before a good night's sleep. He kept a white feather as a bookmark in his sketch pad while a smile smothered his face. He was right. He was haunted by a fairy-like creature.
“Two cappuccinos”, Xavier mumbled as he went back to the counter at Weathervane. It was another event where all the students of Nevermore set foot into the world of normies to carry on the ties between two polar opposite worlds. But no matter how much one tried, the other always tried to retaliate. Their relationship was always on a tightrope, it could snap at any moment. And it certainly did.
“And you did not bother to tell me about this. . .”, Principal Weems trailed off as she left her seat, walked past her desk, and inclined against it, “until everyone in town became aware of it.”
“I thought I was going to be called insane or bullied. Last time I told something about my dreams, I found myself behind the bars.”, he responded, keeping his eye on the ground. Principal Weems exhaled grudgingly. She had no grounds to punish this boy since he was not entirely wrong. Hence, Xavier was dismissed with mere detention. 
Xavier was forbidden from the school campus for a week. Everyone felt sorry for him, in his situation but secretly he could not be happier because he had all the time to draw, sketch, paint and think — and it was all about her, y/n. 
That day at the café, Xavier was the sole witness of a crime. It happened so quickly, so fast that all she could do was succumb to her fate. A man was standing near the corner of the kitchen with his back facing Xavier. Xavier was not supposed to be here but he had to fetch some ingredients for making pastries and cupcakes. 
As the man turned around, Xavier saw a bloodied butcher's knife in his hand. Near his feet lay a girl with a bloodied back the blood quickly spread all over her blouse. She stood motionless, like a statue. The eye contact was merely for two seconds and he immediately smashed the sugar jar on his head, distracting him, to tackle her out of the way.
The other townies turned up for help. Not all people in the world came to be cruel and heartless. All Xavier did was contact Principal Weems so that she could swiftly take care of this matter, which she had to otherwise the reputation of the Nevermore Academy would be in danger. The girl was taken to a nearby hospital. 
Y/n L/n was her name. After the untimely death of her parents, she was raised by her uncle, by a normal family. Naturally, when she began to bloom, she was forced to be normal. One would think she tried to run, tried to hide or fight but Alas! none was the case for this matter. She felt indebted to her uncle and his family, for taking care of her, aiding her upbringing, fulfilling the role of parents, and hence helping her to be normal. But Xavier's presence on that day turned her life upside down. She was now a student at Nevermore Academy, funded by Principal Weems’ study forum. 
After you recovered within a week, the first thing that dawned on you was to meet him, Xavier, the ‘ hero ’ of your life. You knocked on the door of his studio and waited for a while. There was no answer for a few minutes and when you finally made up your mind to leave, Xavier showed up. He was in his casuals with a teeth-flashing grin on his face.
“How’re you, y/n? The last time I saw you, you were in a hospital bed and now you’re here. in front of me.”, Xavier danced on his toes as he walked into his studio. You followed him and the moment you stepped into his studio you were taken all in awe. The room was filled with artboards, canvases, and sketch supplies, and everything reflected you. Indeed, y/n did not come here to be thankful for what he did since she was not. She was not happy with how her life seemed so devoid of any family. Her uncle was the last of her family and now he is gone. All because of him, Xavier.
“You look better than the last time I saw you.”, Xavier added as he felt the silence between the two of you deafening. You swallowed hard as he tried to ease the tense ambiance thinking how rude of him to remind you of the very wound he was responsible for. There was a desk with a closed sketch pad that caught your attention. 
“Your drawings are very beautiful.”, you pitched in opening it and your heart dropped at the sight of your feather that was kept safely in between those rusty pages. A short gasp escaped your lips as the whirlwind of your life hit you.
Xavier was standing behind you, close to your shivering body. “They are all about you.”, a low whisper before he extended his hand to remove the veil from the canvas. The cloth dropped at your feet revealing every bit of dreary in you that you always wanted to hide. You hated how he could see through your pangs and pathos, you hated how he could and would have eradicated all of it, even if it meant being burnt by it. You swiftly tackled out of his towering frame, feeling naked even though you were more dressed than him. 
“Stay away from me. You shouldn’t come near me.”, Surprise took Xavier in all proportions. His eyebrows became congested as you continued. “I’m grateful that you saved me but do not do that again, ever.” With that, you walked out of his studio but a firm grip on your wrist kept you from running away anymore.
“Listen, I’m being haunted by you, your pain, your emotions, and everything you feel for the past few months, and all you could say to me was to stay away from you… not even a proper thank you.”, His breath hit your lips as he drew in a sharp breath before his amber eyes landed on you, your shaky lips and pale eyes.
Embarrassment rushed into your cheeks and you pushed him lightly uttering, “Stay away” with a little glare to ward him off but when you vanished out of his sight he was not dejected, not at all. Sure, he was conflicted but the way you told him to stay away whereas your body spoke otherwise made him relish the chase that has haunted him for months now.
They say one can only save people only if one wants to be saved. You neither needed help nor saving but you could see why Xavier begged to differ, wanted to be the odd one out, and craved the crown from saving you from your only family. You always had been a rebel since your childhood, going against the flow of the stream. Somewhere in the corner of your heart, you knew you were different, you would be different. 
It was the end of June when you first felt your body ache, back arch, muscles cramping excruciatingly as if someone was poking needles in your skin. Your arms clung to your body as your back bled for the first time. The wailing of such lethal agony submerged amidst the sound of rain as two enormous wings grew with lustrous hues of carmine and amber. Your breathing became regular again, your body stopped hurting as the wings flapped open involuntarily. Every mark, scar, and wound on your body since you were a child began to heal, all by themselves. 
Everyone rejoiced when you went through the family ritual and stood in front of your clan as the last phoenix of your bloodline. It was a miracle that a phoenix had been born in the bloodline but just like with blessings it came with a massive price. You were a healer and a destroyer at the same time. Somewhere something has to die to keep you alive, again and again. Every time you were wounded or hurt, your mother had to lose some of her life until she became lifeless, forever. But the family oracle told your father that it is a part of the process, part of a phoenix's journey that every one of their loved ones had to sacrifice in one way or another. 
Your father just had a miraculous idea to save you and himself from the bottomless pit of despondency and mutual hatred lurking in his heart because of you. He volunteered to sacrifice himself even if that was against his will. The oracle seemed to be unsure about the idea, saying that the cycle might shorten but not cease. But your father was right, the cycle did cease and you became aware of it when your uncle tried to chop off your wings, uprooting the evil once and for all, and no one in your family was harmed. Still, unfortunately, you were under the radar of an outcast, Xavier Thorpe. ‘What would happen if someone not from your bloodline were to sacrifice? What would happen to your mate if they were not an outcast? What would. . . thoughts would not cease to bombard your mind until a knock disrupted your trail of thoughts.
You lifted your eyes for a glance only to find Xavier inclining against the bookshelf with a saccharine smile on his face. Your stomach turned at the sight of him. ‘How can a person be so forgiving?’ but it seems that he is rather forgetful than forgiving. He picked up a random book from the shelf and sat in front of you.
“You’re hurt. . .”, you murmured to which he responded, “more than you think . . .” while turning the pages of the book and occasionally stealing glances from you. You rolled your eyes and leaned towards the table eyeing his hands that had a lot of scratches. It was probably from a silly fight with other boys, maybe the normies; for him, it was just a scratch yet for you it was an opportunity to apologize for the other day. 
“Give me your hand.” As you extended yours, Xavier's reflexively recoiled under the desk. “I’ve no intention of harming you.”, you uttered touching the palm of his other hand that was still on the desk. “Besides, I’m just clearing my debts.”
“Um-hm.”
You inhaled sharply before you flapped those lustrous enormous wings to heal with him, his wounds. Your wings glowed for almost a minute and the hand that was hurt was healed which he was hiding under the desk. It is impressive how Xavier hurt the very hand that can create masterpieces. What a clutz!  He interlaces his fingers with yours as he murmured, “A touch . . . is all you need.”
You begrudgingly pulled your hand away standing up and yelling whisperingly, “stop it. stop this. . . and don’t come near me.” With that, you grabbed your book and went towards the exit of the library. Xavier sat like a child who would mourn for the broken toy rather than demand anew.
“Wait.”, Xavier followed you. He kept yelling in the middle of the corridor, “Y/n. wait.”
“Your wings.”, you finally turned your head but not without letting out a sigh of annoyance. “You’re hurt. . .bleeding” and that is when fear crawled underneath the skin. 
“I never bleed.”, you retorted.
“And, I never lie.”
If it were someone else, you would have shooed them away. But this was Xavier, who saved you from an inevitable, to whom you owed nothing but the truth. Even though you tried to heal yourself you could not, perhaps because you healed someone and that too for the first time. 
Xavier might be persistent but he was not dull. It didn't take him long to connect the dots and hence you had to do the very thing you wanted to avert from the first place. His room was not tidy but not neat and clean either. With Rowan gone he has the room all to himself. You wanted to go to the infirmary, but there wasn't anyone available. Besides, with all the mess you are in you didn't want to risk it.
“I promise I'll behave.”, he said, swinging his hands up in the air in a form of surrender. That made you smile a little as you turned around so that he could tend to the wound. He unzipped your dress and carefully tucked it along your waistline without harming the feathers. Even though you had your camisole on, you still felt naked. His fingers brushed against your skin. It was ice cold. You had to hold your breath as he dressed the wound. 
Xavier noticed how your shoulder blades had been marked. He grazed his fingers over the part from where your wings grew that made you instantly shriek and move away from him. 
“Are you done?”, you asked, surprise and embarrassment coursing through your skin. Your upper body was barely clad, nothing but an unhooked bra. 
“No.”, and within a blink, his lips were already on yours. You could taste the longing and desperation with each suck. Your hands curled around his nape as his hands got rid of the minimal clothing from your upper body. “First time?”, he asked as he moved away leaving you breathless yet craving for more.
“Why? You care?”, you blurted out stepping out of your dress. Xavier eyed you from up and down. You did not flinch but rather smiled as you noticed his astonished face. You had nothing on but just the underwear. 
“I do.”, one of his eyebrows jumped as he knelt near you. “I don’t wanna hurt you.”, he murmured grabbing your calf muscles and kissing your femininity over the cloth. He took a glance before tucking the hem of the panty in between his fingers and undid it. Your hand reflexively went over his head as he kissed your entrance, lapping over your pussy lips that made you suck in a sharp breath. He sucked on your skin, followed by a feeble bite into your inner thighs. 
“AH!”, you winced pausing his ministrations. “Don’t you taste divine?”, he whispered kissing your lips, wetting them with the blend of his saliva and your slick. He was too dressed. You cocked an eyebrow at him and he took the hint. You co-operated as he became almost naked, and was back up even though you wanted him to continue.
“You won’t hurt me. worry for yourself.”, you said as you felt his hands palming your cheeks a little too long than they should. His hands traveled back to your entrance and you moaned under his slight touch.
“What? Never played with yourself?”, he added that surely turning the cogs in your head. You pushed him onto the bed, sitting on him struggling to take his cock in and he was not even helping. All he did was watch you let out whimpers of frustration as you lazily glided on his cock. He rested himself on his elbows saying, “Look at me.” And as you did, his fingers dig into your plush ass cheeks slowly adjusting you at a proper angle and stretching you. You kissed him so break the eye contact that made you feel naked, even though you were. Both of you jolted as you could feel his cock inside you.
His hands clamped around your waist as you bobbed on him, with greater force and broader strokes but slow. With each sloppy hit you felt his cock twitch inside you; your hands desperately roamed all over your body, heat bubbling as you could feel your body tensing, picking up the pace he was setting you in, and the orgasm lurking underneath. You can tell; a few more strokes and you would cum so easily. 
He can feel it too. Xavier winced as he felt you clenching around his cock. His legs folded to support your back while your hands flew to his shoulder blades, his knuckles turning white, his grip growing stronger around your waist and you came right away, back arching and your wings flapping open involuntarily, eyes rolling white relishing the high as your thighs squeezed in.
With your breathing rash and heavy, you felt all mushy in the head and so was he. Xavier could have sworn that he has not seen anything more beautiful than this, than you sitting on him with his cock buried inside you; your skin glistening in sweat with your gorgeous wings at the display. 
As soon as Xavier’s breath relaxed a bit he pulled you into his embrace for a kiss. He could not help it, you were too beautiful to look at. Besides, he was not done, not yet.
by @blueparadis
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Consider this a part 2 of Can't Escape the Nightmares cuz I keep getting ideas for this story 🙃
Pairing(s): Jasper Hale x Human!Reader, platonic!Rosalie Hale x Human!Reader
Warnings: mentions of past assault, mentions of past rape, noncon themes discussed, reader is jasper's mate, platonic!rosaliexreader, human!reader, nightmares, trauma, ptsd, dark content, mention of blood, brief mention of murder/death, hurt&comfort, ft the cullen fam, yes i'd like to sign up to be protected by rosalie ✋🏼, and my depressive ass could certainly use a man like jasper lol
Words: 1253
Summary: It was hard for you to be outside. Not after what happened. And with the Cullen house surrounded by a sea of towering trees. . . It was difficult for you to even step onto the wrap around porch. Everything about the outside reminded you of that day in the woods.
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They'd smelled your blood from miles away, noticing that it grew closer and closer until Rosalie was upon the doorstep with you dangling in her arms. Your eyes were open, though void of expression; merely staring at these near angelic looking family with gold hued eyes.
Your injuries were nothing major, yet your blood yanked at their olfactory senses.
And Jasper was helpless when, eyes being engulfed by jet black.
The expression in Rosalie's expression though kept him at bay.
"Get him out of here. He can't handle it." Rosalie snaps, her hold on you growing tighter.
Intently watching Jasper's every move, you see the rigidity of his frame and the back and forth sawing motion of his jaw. He must have ground his teeth to oblivion, at least that's what you thought.
Never imagining the true inner turmoil that was engulfing his every sensibility. Jasper's perpetually cold skin suddenly felt like it was on fire. A monster scratched at his mental door. A monster that wanted to taste every inch of your skin before sinking his straight, razor teeth into your delicate paper-like flesh.
"Jazz, snap out of it." Edward motions for Emmett to keep him back. His hiss is low as not to scare you further. Knowing all the horrors you had just gone through
The fog that reduced his head to a warm flush lifts enough for him to finally notice the state you were in.
Large splotches of red and rich purple are smattered across the entirety of your arms and legs, with a giant one blooming on your jaw. His stomach recoils at your lack of clothes. Connecting the visual clues together to realize what had happened and why Rosalie was dyed in a mess of different blood types that didn't belong to you.
You were already broken.
Suddenly that monster was silent, it too watching with baited breath as Rosalie carries you up the staircase and to Carlisle's office. The older blonde vampire quick and on her heels.
Jasper's monster seemed to take that moment to decide something that was against its very nature: it would protect you, guard you and keep you.
There will always be that hunger in him for your blood. But no longer would he be ruled by it.
When exhaustion finally swept over you, Jasper peeks his head into Carlisle's office. Rosalie sat on the floor in front of the couch you were asleep on.
She's in front of him in a flash, barring him entrance with a fatal snarl.
He dare not mess with this gold mama bear.
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It was hard for you to be outside. Not after what happened. And with the Cullen house surrounded by a sea of towering trees. . . It was difficult for you to even step onto the wrap around porch. Everything about the outside reminded you of-
"They can't hurt you again." Edward mentions behind you as you stood in the front door, hand quaking above the doorknob.
That didn't relive the nausea in your stomach. Your eyes shut tight and Edward winces when your mind immediately goes to the day that you were assaulted.
When you catch yourself you immediately apologize and take a step back. "S-sorry. I didn't mean to-"
"No, don't apologize." He's firm on this and finally you turn around. Surprisingly, the Cullens had understood the trauma you had gone through more than you would have thought. Every one of them had gone through a horrifying event much like your own. Rosalie's was almost identical to your's and possibly the very reason why she had saved you and killed those monsters who abducted you. And has protected you since then. She reminded you of a mother hen.
When Jasper first showed interest in you, Rosalie actually became aggressive toward him; telling him that you weren't ready for such a relationship. That you needed to heal more.
Jasper never stepped over any boundaries. He never came close to it. He waited. Helped you whenever you asked for it. Approached you tentatively until you told him that he didn't have to tiptoe around you. Many months were required before this. In the meantime you allowed Rosalie (and to a smaller extent, Alice and Esme) to tend to you and repair your fragmented body.
The only time he used his power on you without your permission was when you were asleep and suffering from your all too frequent nightmares.
"If you want, I can go outside with you. Maybe we can take a short walk around the house." He softly offers when you glance back at the door.
They were all so kind to you, never asking when you'd be ready to leave their house. It never came up. In fact you had the suspicion that Rosalie would insist on you living with them from now on. An unofficial part of the Cullen family.
You knew their secret. Living there, it didn't take long to discover that they were not human. From their perfect pale skin, to their golden eyes, there was something different about them. The way Edward was able to anticipate your every needs or how even being in the same room with Jasper had your anxiety simmering down. Even Alice displayed odd signs that you would have normally passed off as some kind of mental illness when she'd stare off into the distance. You now knew it was her getting a glimpse of the future.
"Thank you, but maybe today isn't the day. . ." You force your trembling lips to quirk up into a tentative smile though it could not fool Edward who could hear the inner turmoil in your mind. He never pushed.
He nods and lets you amble back upstairs to safety. The Cullens required no sleep so their bedrooms were essentially just for decoration. Rosalie and Emmett happily gave up their room so that you could seek out privacy when you were too overstimulated to be in their company. They even bought a tv just to put in the room for you. You didn't know what you did in your life to deserve them.
But before you go to your own designated room, you stop in front of Jasper's with a tentative hand raised to knock on his door. You were always nervous when asking him to hang out with you while Rosalie was gone. You'd heard Rosalie whisper to Emmett one night about you being Jasper's 'mate'. She must have thought you were fast asleep but you heard them discuss the possibility of a relationship between you and the other blonde Hale.
It made you self conscious now when you were near him. You'd known that he was. . . attracted to you.
You jump when his bedroom door opens to reveal his figure. "H-Hi."
His smile is always so sweet and even shy. "Hello."
"Um," Your fingers twist the hem of your shirt anxiously. " well, Rosalie is gone. I was wondering if you wanted to hang out for a little bit. . . Esme bought me a new dvd. We can watch it?"
Adoring the way his eyes crinkle when his smile broadens, you take a step back to allow Jasper to exit his room and close the door behind him. "Lead the way, ma'am." Your chest squeezes when that southern drawl of his comes out.
Trusting anyone again wasn't an easy journey. But being cradled by the Cullen family was bound to heal some wounds.
And perhaps water the seed of love that had been planted in your heart by Jasper.
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Random Turtle HC: Raph & Anxiety
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*clears throat and approaches microphone before hitting whiteboard with a ruler* A-HEM! Behold my theories peasants!
As we see expresses in the VERY 1st episode of ROTTMNT, the turtles can recognize each others signature scents and can smell fear.
Raph especially is shown briefly through the brothers dialogue to be the most aware and self conscious about said scent to the point of becoming defensive about it.
This leads me to believe that due to both natural biological olfactory senses and increased abilities due to mutation, the turtle brothers (with an advanced ability tipping to Raph due to his size and sensitivity) can actually smell the hormone cortisol.
WebMD defines cortisol as, “Your body’s main stress hormone. It works with certain parts of your brain to control your mood, motivation, and fear.”
Simply put, the turtle boys can literally smell fear.
Now I know you’re asking yourself, “Okaaaaaay cool fun fact I guess, what does that have to do anything with me?”
*takes a step back and adjust glasses with a smirk*
My dear dear fellow tumblr, allow me to share the wonders of mixing fact, madness and media all in one! *sounds of maniacal cackling can be heard*
(I wrote this with the intent to be platonic but it could be romantic if you squint long enough)
•So we've established Raph can smell fear right?
•As a protective big brother who is quite literally in fact “BIG” he knows a thing or two about getting scared
• Especially when it comes to looking out for people he cares about
•Hes been fighting baddies for his family since he was a tot! From keeping away scary dreams at night, from crushed ancient metal zombies to terrifying alien virus monsters, there ain't much he hasn't seen
•So when you join the ranks of the Mad Dogz, you immediately also get a built in prtoector
•Raphs been looking out for the little guys his whole life, what's one more?
•Not to mention you're kinda cute, so he doesn't mind sticking around a little bit closer
•But you're different than most folks, Raph notices. I mean besides the fact that you WILLING want to be friends with 4 mutant turtles of all things.
•No besides your abnormal incredible bravery in looking beyond the status quo to reach out the hand of friendship to these reckless reptiles, Raph noticed that you just kind of…smelled
•Not in a bad way or anything just…you always seemed to have a lingering scent of fear on you
•And Raph would know. Hed recognize that scent anywhere. It's a scent that ghosts every hour of every day for him. Nighttime and being alone especially.
•Raph hates being scared. He's the biggest and the oldest. He's supposed to look after his peeps! And he can't do that if he's frozen with fear all the time!
•So what does he do? Raph faces the problem head on like he always do.
•You get scared a lot. That's understandable, but Raph decides to make it his business that you don't need to be scared when he's around.
•Raph’ll protect ya
•Be prepared to have this turtle subtly (orrer not to much so because although he's a ninja he ain't exactly tactful or subtle) watching you every time you and the gang get all together
•Its not hard. You've always caught his attention for some reason or another. So looking at you is something he does without even realizing it.
•He’s looking for triggers, anything that gets that heart rate of yours spiking and that scent start to waft.
•Fidgeting hands, bouncing knees, shutting down and slinking into your hoodie, nervous chewing, pulling or playing with your hair and pacing, he's got eyes on it all.
•Once a trigger has been spotted, Raph immediately tries to locate the source
•Too many people? Suddenly you find a 6ft something giant turtle behind you, letting you know with his massive presence alone that he got your back. Literally.
•He kinda likes this position because he can see everyone that comes close enough to interact with you and everybody can see him.
•All he's got to do is narrow his eyes a little a give em a flash of that all too familiar snaggle tooth of his if he thinks someone's being mean and he gets his unspoken threat across just fine
•Not to mention you're also close enough to grab if someone he doesn't deem fit for your attention gets a little too close for his liking. But he doesn't say that part out loud.
•Scared of talking? You suddenly feel the cool tip of his massive scaely alligator tail (anatomically correct alligator tail be darned, I'm going with the fandoms HCs for this one) gently wrapping around your ankle as a physical reminder that he's right there here to support you
•Overwhelmed and the world feels like it's closing in on you? Raphs massive size is a natural battering ram that allows him to pass through thick crowds with easy. He's not afraid to help heard you into a quiet little corner away from it all
•Years of practice with Donnie allows him the experience to ask you if you're good with touch.
•If yes, you know you're going to be instantly wrapped into his arms, pulled flushed up against the worn keratin of his plastron. Raph’s always been more of “hands-on experience” kinda of guy anyway.
•Raph gives good hugs. They're firm and tight, padded with the security of arms who have been holding the weight of the world for years.
•He will rest his chin on top of your head, gently guiding your head with the motion ever so slightly so you're somehow perfectly nestled right against his heart.
•It's a loud heart, especially when you're up so close. It's actually his strongest muscle and one he's most proud of. He cares about you, so he reckons he’ll allow you the privilege of getting close to it. In more ways than one.
•Raph doesn't talk much during these special security hugs. He's never really been much good with words anyways. Raph knows sometimes the noise can be too much, but he also knows that the silence can be defeaning. So being a turtle comes with some built in perks that make up a happy medium.
•Hes got a special churr saved for special situations just like this one. It's one of the lowest and deepest ones he's capable of making. More akin to a muted growl more than anything the way it vibrates his chest as you're pressed up against it. You can feel it more than hear it and it just takes a handful of minutes listening to this bad boy before Raph can sense your fear stink slowly dissipating and your natural sweet scent can return.
•Raph can smell fear, and there's something incredibly humbling for this Atlas of a turtle to have the sweet experience of watching that scent drift away whenever he gets the privilege of being close to you like this.
•”You don't need to be scared no more, Sweet Pea. Raph’s got ya. I'm gonna be right here until you're ready to face the world again. Until then, let me just hold ya.”
Dedicated to the one and only @anobodyinabog. Sorry this took so long,but I hope your day gets better Shortcake. Please know you're always looked out for and loved ok? 🧡❤️
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tribbetherium · 5 months
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While a relatively secluded ecosystem, the caverns of Arcuterra have expanded greatly over the last few million years. Consisting of a network of tunnels, chambers and crevices spanning for miles underground, the floor space of the caves have now exceeded those of a small island comparable to Earth's Tasmania-- and has gotten large enough to have several sub-biomes within itself, some levels more superficial and closer to the outside world where the abundance of nutrients trickling in allows the lush forest-like growth of subterranean pseudo-flora, and others beneath the upper layers where groundwater and detritus accumulates, forming stagnant, muddy swamps where, against all odds, life finds a way to thrive.
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One of the ecosystem's most abundant animals are the feelerflits: the caverns' only flying animals. Descended from dipteran flies, their forebearers once did lose their wings in their initial colonization--yet over time re-evolved this ability through atavistic mutations once the caves had expanded enough to make flight advantageous again: though now, in pitch black darkness and without vision.
Feelerflits, however, managed to adapt by developing especially-hypertrophied feelers both on their antennae and their abdominal cerci, giving them the ability to detect movement both forward and behind. This, coupled by pressure sensors and long hairs on their feelers, allow them to discern their environment in flight, while olfactory and theroreceptor cells allow them to pick up thermal and chemical signals to recognize food, enemies, and conspecifics.
Most of the common feelerflits (Phantasmusca spp.) are generalist omnivores, feeding on decaying matter, shroomor spores and fungi, but some, in the abundance of resources and lack of competition, have ascended a rung in the food chain. The murksquitoes (Anophelomimus spp.) have become part-time parasites, supplementing their diet of mocklichen spores by biting larger animals such as daggoths, especially females that require additional protein in producing their eggs. Others, the darkdarters (Quadropteroides spp.) have become predators, preying on other feelerflits. With their halteres enlarged to resemble a second pair of wings but used as organs of balance instead, they are agile in the air, seizing other, smaller feelerflit species with spiny grasping forelimbs and using a sharp proboscis to pierce the bodies of their prey.
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This abundance of insects, arthropods and other invertebrates has led to other unique specializations among the daggoths: the cavern systems' dominant troglofauna. Many are specialized insectivores, typically smaller species, but also some unusual outliers among the larger kinds.
One such creature is the trunked tendrilcrown (Oroproboscimys nasocephalus), a member of the cavehopper family that, unlike its other grazing kin, has adapted an elongated snout from the elongation of its lips, forming a trunk-like appendage with its mouth opening at the end, out of which emerges a long, sticky tongue equipped with small barbs, ideal for piercing through mocklichens to get at the interior, reaching into crevices to pull out rootlike mycelia, and most importantly to raid insect nests and feed on the inhabitants. Its trunklike appendage only contains its mouth, with its nostrils set far back behind the top of its head, keeping the vulnerable orfices far from reach of its biting insect prey.
Tendrilcrowns, like most other cavehoppers, are gregarious creatures that seek safety in numbers from predators like blindmutts and tendriltooths. They use their tail, atypically long for a daggoth, as a scent-marking organ to set territorial boundaries and identify related individuals. Yet, as their social behavior are merely for protection, their individual bonds are rather weak. When startled by predators, they individually flee with powerful thrusts of their leaping hind limbs, displaying little concern for their fellows whose company they only partake in to reduce the chances of individually being caught.
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The cavehoppers may be agile and flighty creatures, but in the limited space, not all daggoths share their energetic means of movement. Some daggoths are content with a slower-paced life: especially those that live in the lower levels of the cave systems where fewer food is available and energy is better off conserved.
The gloomy squonk (Trogloporcimys nasoculus), one species of the gloomhogs in relation to the biblarodons, lives in the basement-levels of the cavern systems: where the muddy deposits gather into the large, wide chambers into a sort of underground marshland. Here, underneath the organic sludge, specialized filamentuous fungi grow in soggy, fibrous clusters, absorbing and converting the detritus back into biomass that, in turn, is the primary food of the gloomy squonk. Its ghostly eye-like orfices are in fact enlarged nostrils on its inverted, upturned snout, as it has adapted for spending much of its time wallowing in the subterranean swamps scraping off the fungi from the bottom, surfacing time and time to breathe. With larger nostrils as well as a markedly larger lung capacity, it is able to take in more air per breath, allowing it to make the most of the thin, oxygen-poor atmosphere so deep beneath the ground.
Its sluggish demeanor, large fat-storing body and glycogen-storing liver allow the gloomy squonk to survive for long periods without food, in one of the less-hospitable regions of the cavern system, where growths of its preferred forage follow irregular boom-and-bust cycles depending on how much nutrition is available from higher rungs. This, however, makes it an ideal potential meal for younger tendriltooths that may wander down lower crevices to avoid competition from aggressive and cannibalistic adults. However, while slow and typically placid, the squonk is not entirely defenseless. Its jaws, strong enough to tear fungal mycelia from rocky anchors, can also inflict a vice grip onto a would-be predator, after which it submerges into the muddy sludge in an attempt to drown its assailant.
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Similarly, while some of the blindmutts became active, pouncing ambush predators, others, the cavegleaners, took on a more slow-paced lifestyle, wandering along as foragers and scavengers, picking on shroomors, insects, small daggoths and carrion, and thus alleviating competitive pressure from the tendriltooths, who now seldom consider them a threat and rarely bother attacking them.
The ridge-headed whiskersaw (Heliconasodon rubrilophus) is one such cavegleaner, often drawn to the leftover kills of tendriltooths to finish off the remains left behind once the predator is sated. Like the tendriltooth, the whiskersaw is equipped with sharp keratinous serrations on its nasal tendrils that function much like teeth. Yet now, with its foraging lifestyle, the whiskersaw now puts its false dentition to a strange use: coiling its two most prominent tendrils into tight spirals with the spines pointing outward, it then rotates them against one another as they uncoil back and forth: forming two abrading "polishers" that cleanly scrape the last residues of meat attached to bones, especially those out of reach of other predators. When uncoiled, these spiny appendages can also be inserted into hollows of bones to access the marrow, or be probed into the burrows of small prey to be extracted from their hiding spots.
The other conspicuous feature of the whiskersaw is of course the two fleshy ridges that adorn its head: the frontmost rims of which are made of highly-vascularized tissue that can be engorged and distended with specialized blood vessels to release a small amount of body heat. These are picked up by the thermoreceptors found on the nasal tendrils of other whiskersaws, in essence being used as a display organ by a species without eyes to see visual cues. Being mesothermic, like most daggoths, the display is a very energy-intensive effort in relative terms, and to the solitary creatures only means one of two things: a dominant male asserting his strength to a potential rival, or a receptive female advertising her readiness to breed. Also like the majority of other daggoths, the undeveloped but precocial young recieve minimal parental care, nursing for only a day or two before being deposited near abundant food sources conducive to their growth and survival.
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A wide variety of large fauna now thrive among the drier regions of the caverns, which, while still smaller than surface animals due to the more limited space and resources, nonetheless reach impressive sizes for a cave-dweller. But the aquatic biomes of the caverns are not left out by such trends, as some aquatic daggoths have grown quite large, in particular the deeplake trogadile (Troglomyosuchus pennadactylus) which can reach lengths of up to a meter long or more.
While the tendriltooths are the top predators of the land, the trogadiles are the apex carnivores of the underground rivers and lakes where an impressive array of organisms thrive: aquatic insects, shrish, pescopods, hampreys and tubesnouts alike, dependent on a base producer of chemosynthetic bacterial mats and aquatic meatmoss, growing in thorny fronds like animal kelp. All of these are food for the trogadile: not a picky eater, it catches food with its muscular fused nasal lobes as well as two smaller tendrils equipped with sharp claw-like points, and using its extensible snorkel-like nostrils to breathe at the surface every few minutes, sometimes lying motionless just below the surface with only its snorkels exposed, waiting to strike at unwary prey.
Their specialized limbs, modified into flipper-like paddles, undulate rhythmically to propel themselves through the water, but, conversely, now make them practically immobile on land as grown adults, entirely helpless and vulnerable if beached. Young individuals, a few inches long at birth, however can manage a clumsy scuttle across dry land, enough to be able to disperse into other bodies of water. Once grown, they are permanently waterbound, though populations can still intermingle genetically despite isolated pools being separated, due to the amphibious capabilities of the juveniles.
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Many branches of the daggoth evolutionary family have thus produced a wide variety of some of the strangest and most alien-looking forms ever assumed by a rodent: to such an extent that many are scarcely ever recognizable as such. Many of these arise from derived lineages, but, from the gothtles, one of the most basal lineages, bizarre yet oddly familiar forms too have since emerged. These animals, in their basal forms once top predator of the caves, now find themselves at the bottom of the food chain, preyed upon by their distant kin: while some such as the xenomures adapted to flee and hide, others armed themselves with strange weaponry to to ward off and injure their enemies.
The veiled sixclaw (Hexaceratonychus cryptocephalus) is one such unusual species that, when threatened, conceals its face and sensitive nasal tendrils in a fold of thick skin as it curls itself up into a tight ball: leaving only six prominent defensive spines exposed. These long, horn-like projections are, surprisingly, actually elongated claws: attached to mobile, specialized digits, they can point in any direction to painfully stick into a predator's mouth, and, even when moving about and actively foraging, the sixclaw bears its weaponry in arms, raised above and behind its body to make it difficult to grab. Able to move together, they can pinch the tendrils and toes of an enemy, hard enough to draw blood, even if successfully picked up.
This ability for the digits to grip in junction has been put to good use by some species. The shield-faced pintler (Durocephalomus carcinychus) specifically has hypertrophied the first two pairs of its digits to use almost as grasping pincers, able to partly oppose and each equipped with a large, retractable claw. These serve it good use in excavating burrows, tearing apart food, defending itself and, most remarkably, used in intraspecific combat. Males can be up to twice as big as a female, and sport greatly enlarged claws and a larger keratinous facial shield that, while used in the females merely to protect their faces while burrowing, are defenses for males when they fight over territory, mates and resources, lifting each other up and tossing each other away as they tussle for dominance, with the losing combatant occasionally losing a few digits in the process.
These defenses, armor and burrowing abilities all reach their peak in the armored crustster (Carcinocricetus memeticus), a smaller and more placid relative of the pintlers that has evolved a more compact body and a single enlarged shield covering most of its back that, with its sharp-spined edges and smooth curved shape, makes it resistant to all but the most specialized of predators. Its powerful front claws are primarily used for digging, while its back, reinforced by a thick and sturdy spine with multiple interlocking vertebral processes, allow it great strength for its size, able to use it for leverage to wedge itself under large stones or into crevices, both to make itself inaccessible to enemies trying to fish it out of its hiding spots, as well as access small invertebrate prey taking shelter underneath.
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terranceholdsapencil · 19 hours
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"Run."
Human Nature/Family of blood [redraw]
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Old one from last year under the cut 👍
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"It's empty!"
"Wheres it gone?"
"You tell me"
"Oooh, I think the explanation might me youve been fooled by a simple olfactory misdirection. A little bit like ventriloquism of the nose. Its an elementary trick in certain parts of the galaxy. But it has got to be said, I dont like the look of that hydrokinometer. It seems to be indicating youve got energy feedback all the way through the retrostabilisers feeding bAck into the primary heat converters. oH! Schh. Cause if theres one thing you shouldnt have done, you shouldnt have let me press all those buttons.
BUt, in fairness, i will give you one word of advice.
RUN! :D
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buns0fst33l · 2 months
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Cod Men Headcanons
König
- Likes country music
- Only child. He didn’t have a bad home life, but his parents were not particularly involved in his life and a bit harsh. Probably one of those kids with much older parents than his peers.
- Does not come from a particularly tall family and König being so massive has always been a mystery.
- His mother proudly scolds any speculation, informing everyone within earshot that it’s surely her superior motherhood and ability to provide proper care and nutrients that made him so big and strong.
- Likes to read, probably enjoys philosophy and deeper “thinking” books.
- I see you Auburn-Haired-König lovelies and I respect you and I see your vision. 💋 however, I disagree and I personally think that it’s just past his shoulders, very dark brown/black, thick, and naturally pin-straight.
- When things aren’t going the way he planned, he’s fucking obnoxious about it.
- Cocky and boisterous on the field, an enigma otherwise. If he can avoid talking to people, he does. Does not attend work functions that aren’t mandatory, and is a wallflower at the ones that are.
- Likes beer. Not huge on liquor.
- and a bit cringey and awkward from social anxiety and underdeveloped social skills caused by self-isolation and a history of being bullied.
- Olfactory fixation. Loves scents. Food, fresh laundry, cut grass, new territory, pretty perfumes, gunpowder, smoke, and blood, fruit, dirt, rain, the ocean, the quilts in his childhood home, sawdust, etc. He has a profound appreciation for his sense of smell.
- Likes to challenge authority and take risks. Part of why he couldn’t be a sniper, part of why he’s colonel. It used to get him into more trouble when he was too young to know how to choose his battles properly. (Still doesn’t really but he’s better at it)
- Actually has good fashion sense. I imagine a lot of slacks and sweaters. Goth Grandpa vibes. Or….…- #metalhead!König. ohhhh boy do I love that one.
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Note
Do all snakes have a fork in the tongue? Are there non-snake reptiles with one?
All snakes have forked tongues! The reason for this is becuase snakes have very well-developed Jacobson's organs - that's an olfactory (scent) organ in the roofs of their mouths. The forked tongues flick out to gather olfactory information, and then, when they bring them back into their mouths, the forked ends sorta plug into the organ.
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And they're not the only reptiles that have this adaptation, either! All monitors and a lot of teiids (the tegu family) also have forked tongues and highly-developed Jacobson's organs.
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purpleyoonn · 1 year
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okay but my favorite (and least favorite) thing about the omegaverse in general is that scents and scenting is such a huge thing. Like the ability to smell the physical or emotional changes within a person. Or when you can smell your mate or mates. Like a pack smell is such a significant and comforting thing.
And it all makes me imagine an omega who doesn’t have a sense of smell (like me unfortunately). Like they were just born without one and their family thinks they are a defect because of it. They are unable to recognize their distinct pack/family scent and are unable to find their mate through scent. It also leads them into dangerous positions where they unknowingly make an alpha angry or are unable to smell when an alpha is starting their rut and going after them.
They leave the pack house at 16 due to abuse and ends up finding an older couple who takes her in and let’s her live above their bakery. She works for them in exchange for living with them but they end up becoming like grandparents to her. They help her finish school and even claim her as pack, changing her scent a little (even if it doesn’t change the scent her mates would smell) so she can be recognized by others as part of a pack.
However, due to her being born without a sense of smell, her other senses have become stronger, especially her taste because the olfactory receptors for smell and taste are intertwined. So she is probably the best person to do the baking because she always knows what’s missing or what can be added by taste testing.
Well, what if one of the boys, maybe Jungkook, finds the bakery and gets excited because some of the cookies have the exact same flavor that matches his mates scents?
Mc is their mate and has no clue that some of her cookies recipes match her mates scent. She just likes the taste that the cookies give and secretly always makes extras so she can eat them herself in her nest to relax.
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gurugirl · 2 years
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Tales From the Modern Incubus Part II
Summary: The first time you see Harry is while you're at church and you're completely smitten with him at first sight, but what will your boyfriend think about the tall, tattooed man who is suddenly so interested in you?
A/N: Now that you (the reader) have been introduced to the story there will a slight perspective change and you'll note that in Part I you were referred to as she and her - but now going forward you will be referred to as you and y/n. This one is a bit more tame than what's to come but it's important to the story. Please read all warnings listed in the TFMI masterlist before continuing - this is dark!harry content and it's not for everyone. There could be triggering topics so please consider that before reading.
Warning: dark!harry, Harry making fun of Christianity, Harry making fun of a worship band, Harry making fun of the Sunday teaching, vulgar inner thoughts by Harry
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Part I*
Part II
The following morning you wake earlier than Harry assumed you would. Your cell phone chiming with John Meyers’s Clarity as your alarm. Harry moves himself from under the bed into the open, still unseen to your eyes and stands over you. You are stretching sweetly with the smallest squeak at the very end before you reach for your phone and turn off the music.
Harry really loves your morning scent. You’ve been snuggling into your sheets and blankets, and a pillow full of your hair and skin cells so the aroma is extra you. Plus you didn’t wash yourself after masturbating, other than some tissues to wipe up, and all the remnants of your dried arousal are still lingering in the air, permeating from between your legs.
His gifted olfactory sense is something he both loves and loathes. Right now, he loves it. You smell so good, so delectable. When you finally stand up from the bed he follows you closely and watches everything you do. Most of your morning tasks include finding a cute outfit, showering and shaving (which of course he masturbated watching your wet, supple body, couldn’t be helped), putting on more makeup than Harry thinks is necessary, and doing your hair.
Harry watched everything you did like a true creepy stalker. He was enjoying the little noises you’d make when you had an idea or began murmuring to yourself. He found it endearing when you tried on two dresses twice each and then couldn’t decide on which shoes you wanted to wear. He knew it was Sunday morning and based on the way you were reading your Bible and praying the night before he could bet you and your family were getting ready for church.
He was a little surprised that you had selected the shorter dress, and he didn’t miss the way you took extra care when fixing your makeup and hair. You looked quite appetizing. Harry wanted to nibble on the back of your thighs and your hips so badly it made his teeth hurt. But if he wanted a bite, that meant others would too and he wondered if that was why you chose your outfit and fussed so long with your hair. Maybe you were trying to impress someone. Or he supposes it could be as simple as you just preferring the shorter dress. But you? A good Christian girl dressing this way? Nah… you were looking for some kind of attention. You wanted to look cute. This was deliberate.
If there’s anything Harry is good at (and he’s good at a lot of things) it’s human behavior. Not only can he smell your mood he can tell a lot by just a few minutes of watching your body language. And he knows you’re trying to look extra cute.
He follows you as you head into the living room and you greet your parents good morning. Harry is immediately aware of how self-assured your dad is and how he’s dressed very sharply. He’s pacing around and looking at a notepad and Harry notes that it’s quite early for a normal family to be heading to church so now he’s suspicious of your dad and what’s really going on here. He takes a peek at what’s on the notepad and it's a fucking sermon.
Your dad is a pastor. You’re a pastor’s daughter. Harry laughs to himself. Of course, he selects a pastor’s daughter for his mistress. This will be an entertaining courtship.
He follows your family to the church (he can travel like the wind, being a fallen angel and all) and the parking lot is empty. You and your family are the first to arrive.
Harry keeps close to you but now he has a plan to appear to you when some of the congregation arrive. He’ll pretend to be new to town and he’ll wear something he thinks you’ll like. He has a feeling you’ll find him very attractive.
You sit quietly in one of the rooms by yourself, looking through your phone. Harry looks over your shoulder to see what it is that you are using to keep yourself entertained. Instagram (you have a lot of notifications that you ignore), YouTube, Twitter… Then you get a text message, and he reads it when you open it up.
It’s from MIG.
See you soon, babe!
He doesn’t know who MIG is but he doesn’t like that the photo attached to his contacts appears to be male and he just called you babe. Perhaps this is why you dressed cute. For MIG.
Harry sniffs into your hair and basically hovers over you until you get up to leave the room you were sat in, breaking Harry’s spell of breathing you in. He could eat you up, you smell so good.
As the church building is starting to fill with other people you are kind and say your hellos to everyone but then there’s a tall young fellow who you walk to in haste and wrap your arms around his middle.
“Hey! Wanna go sit?” You speak and gesture toward the large main room where your dad will be preaching.
Harry watches with a scowl as you and this guy, probably MIG, hold hands and walk into the room together and find a spot to sit toward the front. Harry decides now is a good time to get himself ready to appear. He takes note of the rest of the churchgoers and sees that most of the humans are casual but some are dressed nice. He decides to go with something nice and that will draw your attention, because he’s going to get your attention. He covers his bottom half in dark blue, well fitted trousers, that really show off how fit he is, thick, muscular thighs, a well-toned bum, long legs, with black leather boots on his feet. His top half has a white button-up shirt, leaving the top three buttons undone to show off his tattoos (he thinks you’ll like that), sleeves rolled up to his elbows, revealing his strong forearms adorned with more tattoos, and he tops it all off with a white gold cross necklace that dangles over his pecs. He runs his fingers through his hair for good measure and then sits directly in front of you and MIG. He puts an arm out along the bench behind him and sits casually with a leg draped over his knee. He looks around the room and he’s already got eyes on him.
He’s quite the specimen really. Tall, fit and broad, dark thick curls in a nice neat quaff that always comes out just right, perfectly chiseled and symmetric facial features, a prominent nose that sits on his face and just adds to how attractive he is. Harry didn’t want to dress too wildly, his tastes are a little more eccentric than he’s dressed now but he doesn’t want to get the wrong kind of attention. Some people think he’s gay based on his attire – which doesn’t bother him because he is a little gay, sure, but in a crowd like this? Probably not wise. So he’s plays it safe with his choice of covering.
Two young women sit to Harry’s left and one of them leans over to shake his hand, “I’m Sarah. Is this your first time here?” Sarah’s cute. Big blue eyes, freckles, strawberry blond hair. If he hadn’t become so obsessed with you he might work on Sarah for a quick lay tonight.
“M’Harry,” he shakes Sarah’s hand, “and yes. This is my first time. New in town.” Harry gives Sarah a dazzling smile and he can hear her heart rate increase and she releases a scent that indicates she’s excited by him. Typical.
“You sound like you’re new in town. Where are you from, Harry?” She’s referring to his accent. Harry’s got a strange accent. He spent many many years in Europe and picked up a good British accent for when he’s speaking English (he can speak any language spoken to him - same for all other angels and demons as well) but it’s lined with some other inflections that create a mishmash of what most humans think of as just British. And with his deep, raspy tone it really just rounds off his total appeal.
“The UK, originally. I’ve traveled a bit, though.” He lies. Sort of. He’s not from the UK but he’s definitely traveled.
Sarah comments about this revelation but then the other girl leans over and reaches out a hand to introduce herself. She calls herself Amanda and Harry greets her just as warmly as he did Sarah. Amanda is also excited by Harry’s presence. Harry laughs to himself. These church girls have no idea, and Harry enjoys the irony.
He’s still focused on the female behind, though. You. He can tell you’re paying attention to what’s happening with Sarah and Amanda. He’s going to ignore it for now, though. If you don’t introduce yourself he’ll have to do it at some point. But like we’ve already gone over, Harry really likes it when he’s approached and sought out. He wants you to want him. But he’ll swallow his pride if he has to. He thinks it’ll be worth it if he must.
When your dad takes the podium, the congregation quiets down. Harry sighs and shifts in his seat, putting his arm out on the opposite side now, so he’s got his arm along the back bench behind Sarah.
You dad’s sermon is boring. Harry could preach it himself. He could probably do a better job too. The prayer is long and boring. The worship time with music and a small, quite terrible band, is awful and he feels like throwing up a few times. It’s all a useless show. No one is listening. The Almighty doesn’t fucking care that all these people are dancing and singing to him. He doesn’t care when a few people want to come up to pray for various things that Harry wants to laugh about.
God isn’t here in this congregation, despite what your dad is telling everyone. He’s just not. He’s busy looking after his own interests, and even if the Bible (fake shit) says that humanity is his interest, it’s not. Humanity was a mistake and then God just decided to let his mistake fester rather than do anything about and by the time he realized what a mess humanity was, it was too late. So he just couldn’t be bothered to kill everyone off and start over again. He just didn’t care enough to right his wrongs. That’s how little The Almighty cares.
Harry does turn to take a look at you while the god-awful band is playing and you’re singing with a palm up in the air and it makes Harry cringe. What a waste of everyone’s time this is. He feels bad that you’re here enduring this, taking in the lies and the garbage. It’s all made-up.
When the severely-under-talented band leaves the stage (thank god) your dad begins to speak. He leads another prayer and Harry notices that while this drawn-out prayer is going on, Sarah scoots just a tiny bit closer to him and now her jeans-covered knee is so close to his own that he can feel her warmth. Harry’s not surprised one bit. Harry knows she’s not a virgin. In fact, Sarah has had sex recently. Not last night, but pretty recently. She’s no stranger to sex. She would deny it, of course, but Harry knows her type.
After an hour and a half of enduring what Harry finds to be the true definition of hell, everyone finally starts to get up and chat before leaving. Harry gets up and begins to turn away when Sarah taps on his arm.
He turns to look down at her and she’s cute with a little bit of a flushed face, “Uh, would you want to go to lunch with us? It’s gonna be me, Amanda, Miguel and Y/N.” She gestures toward you and Harry turns to look at you. Y/N. He could have found out your name earlier but it wasn’t that important. But now that he knows your name, he thinks it fits you perfectly.
You already have your eyes on him and when you see the light green eyes of the stranger on you there’s a sudden wave of heat that travels over your shoulders and down your ribcage. You noticed him as soon as he walked in front of you and sat down. You could smell his clean, masculine cologne or soap. He was tall and he had some tattoos. He seemed very sure, confident as he took his seat and the way he sat with his arm along the back bench behind Sarah you saw his various tattoos.
You were confused by this feeling. It was obvious the man was gorgeous, but whatever happened to your body and your nervous system the moment you locked eyes with him wasn’t just you reacting to looking at an attractive man. In fact, the wave of heat scared you at first. It almost felt like a creature that landed on your back, right at your shoulders and then melted downward.
Harry put his hand out to you and greeted you with that odd British accent, “I’m Harry.” You grabbed his hand and continued staring into his eyes. He didn’t release your hand for a bit of time that was longer than would have been considered normal but your cool skin was basking in the touch of his hot skin on yours. Something was happening and it wasn’t making any sense.
Just like the way your silky arousal felt like magic on his cock last night, your palm in his feels like the eyes of eternity smiling on him. Your whole being seemed to have been like a magnet that drew Harry in and he could tell you were going through something as well.
Your heart rate increased, your sweat glands released something like stress and fear but then it ebbed with excitement. You were very attracted to the tall, dark man. Immediately you were drawn to him.
You released your hand from him, from Harry. He wore rings on his fingers and he had a cross necklace hung on his neck, the cross nuzzled between a peek of what seemed a well defined chest with dark tattoos scattered on the flesh, some dark hair scattered over the skin to indicate an adult man, blood pumping with testosterone and life, experience.
Miguel cleared his throat when he was concerned that you and this Harry guy had just stood staring at one another, Harry not bothering to greet your boyfriend.
You turned to Miguel and held onto his arm before finally responding verbally to Harry, “I’m, Y/N.” You smiled politely but needed to reel it in a bit. Harry’s voice, and appearance and gaze had you in a bit of a daze. And somehow you felt like he was familiar, a kindred spirit perhaps. But you couldn’t pinpoint why.
You all went to the small diner a couple of miles away. Harry rode in the backseat of Miguel’s car, with you in the front passenger seat. He couldn’t take his eyes off you and Miguel realized he’d need to stake his claim on you before Harry got any ideas.
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The Dixie Diner was your go-to because it was cheap and they had the best lemon cream shake. it was made with lemon sorbet, a tiny bit of vanilla ice cream and angel food cake chunks. You could live on them. And on Sundays, the heavenly concoction was only $1.
Harry sat next to you when you slid into the booth, Miguel on your other side. Miguel was getting furious about Harry's audacity and Miguel was also a bit intimidated by the tall man with tattoos who still had not once looked in his direction, nor greeted him properly as he had done with you.
Everyone ordered their food, you getting your lemon cream shake and a plate of french fries as usual. You didn't have much money to spend on meals out as a college student with no job and a dad who was a pastor of a church. Money wasn't something you ever had a lot of.
Harry noted your terribly imbalanced meal. He ordered himself a veggie and cheese omelet and juice with a side of fruit. He leaned toward you and, turning his face to your ear and spoke, "Would you like some of my omelet? Or fruit? French fries and a shake won't be enough for you, Y/N."
You turned to look at him in confusion. You didn't understand his concern but when you looked at him, the softness of his eyes and the way his face was so gentle, you felt you should take him up on the offer of some fruit. Perhaps you would need a little more, something healthier. It took a moment before you could respond, lost in his eyes once again.
"O... okay. Yeah. Some fruit would be good. Thank you, Harry."
Harry quickly scooped some of his fruit onto your place, making sure to keep the salty, greasy french fries away from the fresh fruit chunks. Miguel sighed and rolled his eyes. What was this man playing at? Trying to get his girlfriend to eat healthier?
"You know... she's quite healthy as it is. I'm sure she doesn't really need your fruit to round out her diet. Not that it wasn't a nice gesture but I just think she'll be fine." Miguel laughs as he speaks.
Harry slowly chews at his omelet and leans over the table to get a peek at MIG and he scoffs before speaking, "You might be right. She probably doesn't need my fruit to round out her diet. But she wanted it didn't she? And if she wants it, well, why would I not give it to her?"
The last sentence, Harry looked right at you as he spoke and you were already looking at him in awe. The way his pink lips curved around the words he spoke, his deep tone reverberating in your ear, and then when he looked at you when he said something that was totally innocent, but seemed to hold much more meaning had you nearly wetting your panties.
Harry inwardly patted himself on the back. You were into him and he knew you were. He could tell you were slowly become more and more aroused by him. Harry stretched his arm out along the back of the booth behind you and leaned in to speak to you again quietly, "I'm glad you like my fruit. It's good for you, isn't it? You like it?"
You were reeling from the implications. He hadn't really said anything that salacious but the way he said it was making you feel a bit excited and curious. You bit your lip and turned to him to answer quietly, "It is good. It was nice of you to offer it."
Harry smiled and licked his lips as he looked down at you. He could smell you. You were turned on. You weren't quite dripping for him but you were secreting arousal and he was ready to take you into the bathroom and lick you clean, make you squirt into his mouth, feel your fingers in his hair.
You noticed the way he looked at you, how he smelled so masculine and it made you feel dizzy. His entire persona was drawing you in. You'd never ever once considered looking at anyone other than Miguel since you'd been with him. But Harry? You were interested in him, in his story. You were attracted to him, more than you were attracted to Miguel, which gave you a small pang of guilt.
The rest of the lunch everyone talked about their weekend, what they'd done, who they saw... Harry was quiet. He was focused on you. He kept finding wisps of your hair with his fingers and he'd pull very very gently. You kept giggling and looking up at him, knowing what he was doing. He just gave you a smirk, and he'd raise his brows at you and then look back toward whoever was talking. You really liked Harry. The more he tugged at your hair and looked down at you, and the smell of him, how close he was sat. You had to swallow back your thoughts that were progressively become dirtier and dirtier.
When everyone was getting up to leave Miguel spoke directly to Harry, "I'm just gonna take Y/N home so I don't think you should ride back with us. Sarah? Can you take Harry back to his car?"
You were shocked by Miguel, but also understood his hesitance. He'd noted how you and Harry were behaving together and he was probably a little jealous, which made sense. He should be jealous. You were slowly coating your panties with your own arousal at the small little gestures Harry kept making and the way he was looking at you and speaking to you.
"Miguel, we can drop him back a the church. Don't be rude." You pulled on his arm and made him look down at you. Miguel squinted. He didn't like Harry one bit and he didn't like how you couldn't tell what this mysterious man was trying to do to you (but the reality was that you could tell what Harry was doing and you liked it).
With some grumbling and relenting, Miguel drove Harry back to the church parking lot. Harry got out of the car and waved to you both as Miguel quickly drove off. Harry wasn't concerned, though. He would be following you around anyway. He'd be wherever you were. He'd find out everything there was to find out about you. And he would certainly be in your bedroom tonight in hopes of seeing you masturbate again. Perhaps he could assist. Maybe he'd even wake you up with cunnilingus and have you believe it was a dream. He knew you'd like to get your kitty licked by him and he really wanted another taste. He could smell you getting progressively more and more aroused throughout lunch.
So, Harry sat in your room with you and boring Miguel as you listened to some god-awful Christian rock music and suffered through watching Miguel try and make a move with you. He tried kissing you but you pushed him away, chuckling and smiling.
"You know I'm not ready." You sighed. You had never even been kissed before and Harry found this outstanding. A complete shock. Why had you never even been kissed? Harry needed to change this and quick. He wanted to pump his come inside of you and get you pregnant soon and yet, here you were, an innocent virgin who'd never even been kissed?
This was going to be more difficult than he'd bargained for but he was always up for a good challenge.
Part III*
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🍬 🎅 Favorite Candy Cane Flavors: Ed, Edd N Eddy Edition 🤍 🎄
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❤️ Original headcanons 💚
🤍 Ao3 version 🍬
Eddy: Jawbreaker. It's a canon candy cane flavor in the show's universe.
Edd / Double D: Classic Peppermint. Him: "Did you know that the scent of peppermint stimulates the olfactory system, allowing the brain to release chemicals to make you feel relaxed?".
Ed: HE LOVES ALL CANDY CANE FLAVORS, ESPECIALLY THE GRAVY ONES! YUM, YUM, YUMMY IN HIS TUMMY! He also loves licking light poles in the street that resemble candy canes in their appearance.
Sarah: Strawberry! Their sweetness is identical to "hers".
Jimmy: Funfetti. He finds the flavor fun and whimsical.
Jonny: The red, white, and green ones! They remind him of Christmas!
Plank: 🙂… … … 🙂… … … 🙂… … … He likes the pineapple ones. At least, that’s what Jonny says.
Rolf: No candy canes for Rolf. It's a family tradition in his culture to decorate the Christmas tree with MANY meats. 🥓 🍗 🍖 🥩
Lee: Orange Soda. The main color complements her hair, making it an automatic like for her.
Marie: Blueberry. The main color complements her hair, making it an automatic like for her.
May: Butter. The main color complements her hair, making it an automatic like for her.
Kevin: Root Beer. Eating them makes him feel cool.
Nazz: Tutti Frutti. The fruity flavor of the candy cane is a favorite of hers.
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VICE SCRIPT: Game Theory for The Venetian Macao, China  (Trapping Aesthetic for Tennis) 14K
BIO
My Name is Adrian Blake-Trotman. I am Indo-Mediterranean Caribbean Born in Toronto but From Barbados and Haiti. I am a Beta-arbitrage Mergers & Acquisitions Banker that Specializes in Commodities. I have Understanding Financial Markets by Université de Genève and Monetary Policy in the Asian-Pacific by Hong Kong University of Science and Technology with No Gr. 12 Math or Intro to Linear Algebra; I built a mathematical learning style by using Japanese Candlesticks Bullish Engulfing Discounted Cash Flow Charts for Poker. I Operate TAX AVOIDANCE through Freelance Mergers & Acquisitions through an Enterprise Foundation and Investment Trust. My background is Agriculture Working Class, I've worked in Kitchens and Grocery Stores. My goal is to connect the Democratic Republic of the Congo to two tax havens; Haiti & Seychelles to stabilize the Diamond Trade and more Important the Commodities Market. Through Mercantilism Agriculture Hedge Fund as a Central Bank, Options Volatility Exchange, Lab Grown Re-sale Market, Decentralized Currency and Fiat Money, Hospitality & Gaming. Also To form a Socioeconomic Status Agriculture Working Class; Blue, Pink, and White Collar Jobs. I am Modelling my Cartel off of Wall Street for De Beers but is owned and operated by the Société des Bains de Mer (SBM); The Casino de Monte-Carlo is owned and operated by the Société des Bains de Mer (SBM), a public company in which the government of Monaco and the ruling princely family have a majority interest. The company also owns the principal hotels, sports clubs, food service establishments, and nightclubs throughout the Principality. The Société des Bains de Mer operates in the accommodation, dining, entertainment, and gambling services. SBM manages and owns casinos, hotels, restaurants, bars, nightclubs, spas, beach clubs, and golf clubs. Fifty-two of their fifty-eight properties are located in Monaco. The concept of state-corporate crime refers to crimes that result from the relationship between the policies of the state and the policies and practices of commercially motivated corporations. The term was coined by Kramer and Michalowski in 1990.
FUTURISM NUIT BLANCHE STRIP
Futurism was an artistic and social movement that originated in Italy, and to a lesser extent in other countries, in the early 20th century. It emphasized dynamism, speed, technology, youth, violence, and objects such as the car, the airplane, and the industrial city. 
Nuit Blanche (White Night) is an annual all-night or night-time arts festival of a city. A Nuit Blanche typically has museums, private and public art galleries, and other cultural institutions open and free of charge, with the centre of the city itself being turned into a de facto art gallery, providing space for art installations, performances (music, film, dance, performance art), themed social gatherings, and other activities.
Tennis-Art Movement VICE SCRIPT: Culinary Arts** (Trampoline), Graffiti** (Trampoline), Olfactory Arts** (Trampoline), Photography** (Trampoline), Fashion Design, Dramatic Arts, Theater Arts (Short Film Series), Shibuya Punk/Jet Set Radio/Drive (2011 film) Video Game by Gran Turismo Series first-party video game development studio & Sports Book Celebrity Drift Racing Mini Airports, and Raves-Nuit Blanche Gambling Strip (Acid Gardens). Influence's Muesuem has Bobby Flay, Gordon Ramsy, Stussy-Patagonia-Billionaire Boys Club, Freebandz, Jean-Michel Basquiat, Jimi Hendrix, Nelson Mandela, Nigo, Pharrell, Kazunori Yamauchi, and Keiichi Tsuchiya.
THE ARNAULT MODEL: BALANCING FINANCIAL DISCIPLINE AND CREATIVITY
Over the next three decades, as he brought the best luxury brands in fashion, cosmetics, and beverages under the LVMH umbrella, Arnault proceeded to make “a series of brilliant business decisions” that “can only be called masterful.” Even his critics were impressed by “his ability to manage creativity for the sake of profit and growth.” Industry observers frequently credit his outstanding success in a highly competitive industry to the fact that—unlike other global CEOs—Arnault understands both the creative and the financial aspects of running a luxury business
Financed through Real Estate and Convertible Bonds
The Creation of Star Brands
In a 2001 Harvard Business Review interview, Arnault explained his famous business process, which—unlike the traditional fashion industry—requires financial discipline as well as creativity. The entire focus of Arnault's teams is the creation of “star brands” that must meet a high bar for four artistic and financial criteria: LVMH brands must be “timeless, modern, fast-growing, and highly profitable.” In practice, “profitable creativity” means that “star brands are born only when a company manages to make products that ‘speak to the ages’ but feel ‘intensely modern’ and ‘sell fast and furiously, all while raking in profits
Although the LVMH process begins with "radical innovation—an unpredictable, messy, highly emotional activity” on the creative end, as soon as “it comes to getting creativity onto shelves—chaos is banished,” and the company imposes "strict discipline on manufacturing processes, meticulously planning all 1,000 tasks in the construction of one purse.”
The genius of Arnault’s process is that, although the "front end of a star brand—the innovation…the creative process, the advertising—is very, very expensive,” the “back end of the process in the atelier (the factory)” is a place of "amazing discipline and rigor” that drives “high profitability behind the scenes.” Brands with “unbelievably high quality” require “unbelievably high productivity,” so “every single motion, every step of every process is carefully planned with the most modern and complete engineering technology.”
For example, when Arnault automated production at Vuitton, he drove that venerable old brand to the top spot on Fashionista’s list of the world's best-selling luxury brands in 2011, with a value of $24.3 billion—more than twice the amount of its nearest competitor.
As he spent “lavishly” on advertising, Arnault "rigorously" controlled costs by leveraging every possible synergy across the group: Kenzo manufactured a Christian Lacroix line; Givenchy manufactured a Kenzo perfume, and Guerlain created the first Vuitton perfume.
Creative Talent Management
As Arnault built LVMH into the world's largest luxury conglomerate, he hired new design talent for star brands that “speak to the ages” but “feel intensely modern”: from Céline, Kenzo, Guerlain, and Givenchy to Loewe, Thomas Pink, Fendi, and DKNY.
Because his model requires that “the counterbalance to creativity must be commerce,” Arnault “never hesitated to reign in, or outright terminate, creative executives who did not produce.” Since the early days at Dior, he has often replaced creative executives with non-traditional talent and then shuffled them across his brands to help him identify opportunities to drive profit—no matter how unpopular.
For example, at Givenchy in 1995, Arnault brought in a “fashion industry darling” and “notorious wild child,” British designer John Galliano, to replace Hubert de Givenchy, the industry icon “credited with defining simple elegance for an entire generation of women, (including) Audrey Hepburn, Jacqueline Kennedy, and the Duchess of Windsor.”
Within a year, Arnault moved Galliano, the first British designer in French haute couture, from Givenchy to Christian Dior to replace Gianfranco Ferré, the Italian couturier who had led Dior design since the late 1980s. Other non-traditional Arnault hires included installing 27-year-old Alexander McQueen (another British designer) at Givenchy and Marc Jacobs at Louis Vuitton, where he gave the American designer a mandate to challenge LVMH’s competitors, Prada and Gucci.
Although those iconoclastic designers later left LVMH, they had served Arnault’s purpose: interest in his traditional fashion houses had been jumpstarted by the early 21st century.
HOW TO STABILIZE THE DEMOCRATIC REPUBLIC OF THE CONGO, CÔTE D'IVOIRE, MOROCCO, ALGERIA, TUNISIA, LIBYA, EGYPT, REPUBLIC OF CABO VERDE, SEYCHELLOIS, AND HAITIAN CURRENCY (SWISS CENTRAL BANKING CASE STUDY: INDIAN PREMIER LEAGUE DUAL SPORTS SYSTEM: INDIVIDUAL SPORT; COMMODITIES PURSE SYSTEM TENNIS/TEAM SPORTS; TECHNOLOGY TOURISM CRICKET) https://www.youtube.com/watch?v=FIRLA2X6WBM&t=22s FOR INES CHAIEB
Documentary: Bioeconomy Meta-Analysis/Case Study 25-Year (Chapters) Social Experiment; Agriculture Working Class Pegged to Loblaws-Joe Fresh Purse System Tennis-Art Movement for Dopamine, Ambush, Influencer Marketing, and Destroys Starving Artist
Biotechnology Central Hedge Fund with Bulge Brackets Oligopolistic System Hyper Inflation Vehicle Fiat Currency: Strict Negative Interest Rates for Investments; Debt/Equity Business Loan Period and Construction Loan/Tax Benefits Programs, Investment Trusts & Enterprise Foundations are Common Corporate Tax Avoidance Practices, and Raise Denominator of Currency & Print Currency for Insurance Companies for Building Process
Real Estate is Rental For Sociocultural Theory of Development to Challenge Trust Fund Kid Stereotypes
Paris-Bay Area, California AgriCivil Engineering
Agrichemical and Biotechnology Khakistocracy Monopolies
Latin and Mandarin are Languages
Car Purse System Tennis as National Sport: Free Internet with International Corporate Sponsor Purse Bid/Height Class System UBS/HSBC Tennis Gardens, Camps, Orphanages, Polytheist Churches; Attach to Commodities Market; and Gaming-Hospitality Beta Arbitrage, DCF +EV, Live Betting Options Trading Turf Accountant Gambling. Treat Tennis Tournaments as Car Shows and BE THE BUGATTI. Play on Lipolysis. Vertical Integration Trademark Collaborations are Restaurant Clientele Grocery Chain, Mattresses, Fougère with Mineral & Floral Bar Soap, High Fat-Mineral Shaving Cream, Deodorant, and Mineral Aftershave/Water. Uniform: Grafitti Graphic Mock Knightsneck (Turtleneck) Crew Neck, Drawstring Mesh Shorts, High Socks, Continental Grip Long Sleeve Trapeziod (Hex) Compression Garments, and Blade Runner Sneakers with Rubber Clog Interior. Rugby Union Influence Variants Rugby union has spawned several variants of the full-contact, 15-a-side game. The two most common differences in adapted versions are fewer players and reduced player contact.
Knightsneck Material: Viscose, Nylon, Elastane
Mercantilism Fiat Currency Pegging: Foreign Exchange Rate to Diamond Peg Currency
UBS & HSBC Market Extension Vertical Integration Bank Mergers Lottery Industries: STEM-Mergers & Acquisitions Agriculture Industry, Lobbyist, Culinary Arts, Photography, Design Technology, Market Volume Pegged Decentralized Finance, Real Estate Finance-Economics, Capital Gains Tax Haven, Corporate Tax Haven, Inheritance Tax Haven, Short Film Series Taxi Driver Lessons, Fragrance House, Art Ports, and Gaming-Hospitality
Diamond-Commodities Exchange Modelled Off of CBOE Volatility Index (VIX). Founded in 1973, the CBOE Options Exchange is the world's largest options exchange with contracts focusing on individual equities, indexes, and interest rates. Debit/Credit Spread Options, Cash-secured Puts, and Investment Trust the Commodities Market with Volatility Prediction.
Business Capital is a Collaborative Environment through Generalized Education (Agri STEM AND Agri M & A)
Socioeconomic Status Agriculture Working Class Immigrants; Replace Jury Duty to Construction Duty
Traditional Tennis Training (Fascia-Elastic Force); Supplement Hydrolyzed Collagen-HA Acid mTAA or BCAA (mTOR Amino Acid or Branched-chain Amino Acid), Tennis Specific Resistance HIIT Weighted Vest, Isometric-Plyometric Weighted Jump Rope, Isometric-Mobility Tennis (Pullup) Bands [Replace Boxing Bags] & Med Ball Hybrid Muscle Fibre Elasticity and Elastic Force: Something that is elastic can return to its original shape after being stretched or compressed. This property is called elasticity. As you stretch or compress an elastic material like a bungee cord, it resists the change in shape. It exerts a counterforce in the opposite direction. This force is called elastic force. The farther the material is stretched or compressed, the greater the elastic force becomes. As soon as the stretching or compressing force is released, the elastic force causes the material to spring back to its original shape. Collagen Athletes: Researchers found that a year of daily collagen peptides supplementation measurably increased bone mineral density in the lumbar spine and in the upper femur. The women also had higher levels of a blood biomarker that indicates bone formation. Collagen provides resistance to tension and stretch, which commonly occur in fascial tissues, such as ligaments, tendons, sheaths, muscular fascia, and deeper fascial sub-layers. mTOR controls the growth and production (or 'synthesis') of protein in various types of cells, including muscle cells (muscle fibers). Enlargement of muscle fibers (hypertrophy) relies upon mTOR signaling. It, therefore, plays an important role in muscle gains following exercise. Leucine and essential amino acids appear to stimulate human muscle protein synthesis primarily by activating the mTOR signaling pathway. Adequate mobility allows you to train optimally. Another one of the commonly acknowledged L-arginine benefits is its contribution to muscle growth, as it is needed for the synthesis of most proteins. While the muscle mass increases, L-arginine also signals muscle cells, encourages the release of growth hormone and promotes a fast metabolism. Vitamin K2 activates the osteocalcin proteins that put calcium into bones. Without Vitamin K2, calcium cannot do its job properly. Arginine is an important amino acid that plays a role in height growth. It promotes the multiplication of cells at the growth plate in bones to help bones grow longer. It creates the potential for you to train for strength and muscle mass in the most effective way possible. Without enough mobility, you will have to compromise on certain movement patterns and find workarounds to challenge muscles in certain positions.
The roles of gender and personality factors in vandalism and scrawl-graffiti among Swedish adolescents; Abstract: A total of 360 upper secondary school students in Sweden were divided into three grouping variables: gender (male, female), vandalism (involved, not involved), and scrawl-graffiti (involved, not involved). Relevant to the discussion of whether or not scrawl-graffiti may be construed as vandalism or art, the aim of the study was to explore whether or not personality factors known to be linked to vandalism in general (such as impulsivity, affectivity, emotional disability, and optimism) are related also to involvement in scrawl-graffiti, and, furthermore, how the gender factor relates to vandalism and scrawl-graffiti, respectively. The analysis showed that impulsiveness was a significant variable related to vandalism as well as to scrawl-graffiti. Further analysis indicated that vandalism was predicted by non-planning impulsiveness whereas scrawl-graffiti was predicted by motor impulsiveness. Analyses showed also that there were significant gender differences related to both vandalism and scrawl-graffiti, whereby male participants were significantly more involved in vandalism than female participants, while the latter were significantly more involved in scrawl-graffiti than the former.
Sports Book For UEFA Through Switzerland
Culinary Arts, Olfactory Arts, Graffiti, and Photography (COGP) as National Arts
Culinary Arts 2-Year Program With High School Diploma
Mediterranean Ingredients Italien-French Cuisine: Coconut, Nuts, or Cheese Roux (Culinary)
Planned Parenting For MAO-A Father: XYY or Triple X Syndrome, ACTN3 Gene, MSTN Gene, and Mercury Cusp Births for Artistic Athletes (Virgo-Leo, Virgo-Libra, Gemini-Taurus, and Gemini-Cancer)
**Alternative Sports Pairs: X Games-Volleyball, Golf-Baseball, Muay Thai-Rugby, Tour de France-Football
A ROUND OF PAR GAME THEORY NETWORK
Beta Arbitrage with Convertible Bonds Compounding
Key Ingredients 
Player's: Futures Exchange and Investor
Actions: Issue payments under any circumstances 
Payoffs: Exchange - Larger Market Volume, Investor - Larger Assets Under Management  or Profits
Representation
Extensive Form includes timing of moves. Player's move sequentially, represented as a tree (timing). Chess: the white player moves, then the black player can see White's move and react
Theory
There's a common expression of higher the risk, higher the reward; but in finance it should be higher reward, higher risk because people's savings are involved. This is why I created The Round of Par Games Theory Network where the intended score should always be 0. Nobody wins and nobody loses between investor and stock exchange, just a nice friendly draw. The Investors assets under management grows and the Exchange's Market Volume Grows.
Let's break down the Components:
Beta Arbitrage
Investor: Beta Arbitrage involves longing in one market and shorting in a DIFFERENT market. The example is longing Company A in the stock market but then going to Company A in the options market and placing a put/short option. Either way the Investor earns a profit.
Exchange: The Futures Exchange benefits because now not only is equity on the stock market is being bought but the options market has a larger volume.
Convertible Bond Compounding
Investor: By compounding through Convertible Bonds not only are you going to be paid back your money because creditors are first on the company's bankruptcy list unlike investors, but it's an easier way to buy more shares for growth investing while not diving head first.
Exchange: The Futures Exchange benefits because now not only is equity on the stock market is being bought, but the bond market has a larger volume.
LANGUAGES
Mandarin
Latin
INDUSTRY WORTH FOR COMMODITIES (AGRICULTURE WORKING CLASS)
In 2012, Forbes reported that $21 trillion was Off-Shored
In 2017 the equivalent of at least 10% of the world’s GDP is in offshore banks, and that number is probably higher due to the opaqueness of the world’s global tax havens, according to a research report release this month by the National Bureau of Economic Research.
The estimated amount of money laundered globally in one year is 2 - 5% of global GDP, or $800 billion - $2 trillion in current US dollars.
Taxes in the US – The federal government collected revenues of $3.5 trillion in 2019—equal to about 16.3 percent of gross domestic product (GDP) (figure 2). Over the past 50 years, federal revenue has averaged 17.4 percent of GDP, ranging from 20.0 percent (in 2000) to 14.6 percent (most recently in 2009 and 2010).
The foreign exchange or forex market is the largest financial market in the world – larger even than the stock market, with a daily volume of $6.6 trillion, according to the 2019 Triennial Central Bank Survey of FX and OTC derivatives markets.
In 2019, for example, the sales value of rough diamonds amounted to some 13.9 billion U.S. dollars worldwide. After polishing, the value increased by nearly double to 26.7 billion U.S. dollars. In 2019, the global diamond jewelry market value was approximately 79 billion U.S. dollars.
Global Cut Flowers Market to Reach $41. 1 Billion by 2027.
The global coffee market was valued at USD 102.02 billion in 2020 
According to the report published by Allied Market Research, the global cocoa market generated $12.8 billion in 2019, and is projected to reach $15.5 billion by 2027, witnessing a CAGR of 4.3% from 2021 to 2027
The global water and wastewater market was valued at 263.07 billion U.S. dollars in 2020. The market is projected to reach a value almost 500 billion U.S. dollars by 2028 at a CAGR of 7.3 percent in the 2021 to 2028 period.
For the year 2020, Worldwide Cotton Market was US$ 38.54 Billion. Global Cotton Market is expected to reach US$ 46.56 Billion by 2027, with a CAGR of 2.74% from 2020 to 2027.
The global waste management market size was valued at $1,612.0 billion in 2020, and is expected to reach $2,483.0 billion by 2030, registering a CAGR of 3.4% from 2021 to 2030
According to Brandessence Market Research, the Energy Drink market size reached USD 61.23 billion in 2020 and expected to reach USD 99.62 Billion by 2027.
LEGAL DEFENSE
Smurfing: Reverse Onus, Challenge Mens Rea and Actus Rea, Press Malicious Prosecution Charges, Financial Settlement
RICO Legal Disputes Trademark (30 for 30 Court): Undisclosed Settlement; 1 large sum ($30 million) broken into a 3-part settlement, Not going to trial settlement (guaranteed payment for being brought into court), Case being unsealed settlement (if the case gets reopened), and Testimony settlement (in court testimony in reopened case). The non-disclosure agreement (NDA); Agreement to 10 years jail time for every broken NDA, NDA on Case, NDA on Testifying, and NDA on Settlement. Sealed Federal Cases: Have legal matters sealed by the court to prevent leaked information to media and Precedence for RICO
CRIME COLLAR
White-Blue collar crime is a subgroup of white-collar crime White Collar Crime, a term reportedly first coined in 1939, is synonymous with the full range of frauds committed by business and government professionals. Blue-collar crime is a term used to describe crimes that are committed primarily by people who are from a lower social class. This is in contrast to white-collar crime, which refers to crime that is usually committed by people from a higher social class.
SOCIOCULTURAL THEORY OF DEVELOPMENT
Agriculture Working Class Immigrants Socioeconomic Status Focused Key Players in Commodities Market*
Polytheism (Zeus, Poseidon, and Ogou-Athena)*
Births: Mercury-Venus, MSTN Gene, ACTN3 Gene, XYY Syndrome, or Triple X Syndrome
Māori All Blacks Sports Culture and Tennis is National Sport*
Jumping for Cardio*
Poker Brain*
REITs/Real Estate ETF Investors with Index Credit or Debit Spreads Options Trading*
Mergers and Acquisitions Exploratory School System*
Sand-Based Calisthenics  kallos sthenos (beautiful strength) Interval Training: Isometric-Plyometric, Circuit Training: Isometric-Isotonic, and Isometric-Mobility
Tofu is Protein of Choice
Fish/Seafood is Meat of Choice
Blueberry is consumed at every breakfast
Mineral Water instead of Spring Water
Coconut Syrup as Sugar Replacement
Business News is a part of The Cigar Culture
Sports Gambling for Extra Revenue Stream instead of Lottery Tickets when in Working Class
Hydrolyzed Collagen-BCAA is the Main Sports Medicine
Brokerage Accounts with First 10 Investments as Bond Funds and REITs
TAMMBRGC LIFESTYLE BRAND RACKET
Tennis (Trampoline)
Acting (Short Film Series: Aesthetic Taxi Game, Character: Expansive Mood Villain)
Modeling (Brand Activation Models)
Music (Psychedelic Festival Trap)
Ballet (Females Only)
Rings Gymnastics (Males Only)
Graffiti (Art)
Cooking (Endorsements)
LVMH-On Running and ONE Championship Collaboration Company For Tax Mergers Law; Market-extension merger: Two companies that sell the same products in different markets. 4.2.2 Corporate Taxation At the corporate level, the tax treatment of a merger or acquisition depends on whether the acquiring firm elects to treat the acquired firm as being absorbed into the parent with its tax attributes intact, or first being liquidated and then received in the form of its component assets.
What Is Vertical Integration? Vertical integration is a strategy that allows a company to streamline its operations by taking direct ownership of various stages of its production process rather than relying on external contractors or suppliers. A company may achieve vertical integration by acquiring or establishing its own suppliers, manufacturers, distributors, or retail locations rather than outsourcing them. However, vertical integration may be considered risky potential disadvantages due to the significant initial capital investment required.
Analysis Discounted Cash Flow (DCF): A key valuation tool in M&A, a discounted cash flow (DFC) analysis determines a company's current value, according to its estimated future cash flows. Forecasted free cash flows (net income + depreciation/amortization (capital expenditures) change in working capital) are discounted to a present value using the company's weighted average cost of capital (WACC). Admittedly, DCF is tricky to get right, but few tools can rival this valuation method.
VŒUX DE CHAMPAGNE SOGNI CAVIALI
Description: Beta-arbitrage Mergers & Acquisitions Cartel that commits Mediterranean-Caribbean and Afro-Mediterranean Socioeconomic Status Development Conflict Prevention and Reconstruction (CPR) Unit Charities, Protection Racket, Paramilitary Financing, Lobbyist-Investment Trust,  Commodities Management, Gambling & Diamond Trafficking, Rolex Re-sale Market, Real Estate Brokerage, Graffiti Art Port, Smurfing, Nike Sports & Fashion Corporate Espionage and Larceny Business Model Reengineering, and AMMMBRGC Contract Racketeering Through Enterprise Foundations
Activities: Executive Council for Mayor, Culinary Arts, Grey Market Fashion, Trap Shooting Gambling Tournaments, Mixed Martial Arts, Corporate Sponsor EdTech, Grocery Insurance & Electronic Financial Data Interchange, Diamond Encrusted Accessories Collaboration with LVMH, OTC Beta-arbitrage Branch Bracket, OTC Exchange (Commodities, Sports Betting Investment Trust, Real Estate Investment Trust, Cuisine Real Estate Investment Trust, Forex Pairs Contract for Difference, Retail/Hospitality Real Estate Investment Trust, Credit Swap Options Endorsement Index), TAMMBRGC Youtube Distribution Channel (Gambling News Network, Noir Short Film Series [Shakespearean Crime], Cooking Channel, Sports Resort Real Estate, Sports/Modelling/Acting Business Case Study Video Essay, Brand Activation Modelling, Calisthenics Workout Class, Sports Science Lessons, Graffiti Tourism, Music Videos, Natural Resources Documentaries, Hype Beast Re-Sale Market, Rolex Business Case Study Video Essays, Business Conferences).
DIAMOND TRAFFICKING
The WFDB Trade And Business Committee
The Trade and Business Committee makes recommendations to the Executive Committee concerning industry relations with financial institutions worldwide, lab-grown diamonds, Know Your Customer and the System of Warranties.
Idea 1: Luxury Goods Encrusted Items Investment Service and Auction. Example: Hermès Bag, Investment System: Masterworks, Auction System: Information Catwalks with models then bidding in a separate room with Video Replay for YouTube.
Idea 2: A sightholder is a company on the De Beers Global Sightholder Sales's (DBGSS) list of authorized bulk purchasers of rough diamonds. De Beers Group made this list, the second largest miner of diamonds. DBGSS was previously known as DTC (Diamond Trading Company). In May 2006, DTC released a list of the 93 sightholders on its website. High Fashion Accessories Aggregator Business Model with Auction and Re-sale.
Business Model 
The London Metal Exchange (LME) which is based in Hong Kong is a commodities exchange that deals in metals futures and options. It is the largest exchange for options and futures contracts for base metals, which include aluminum, zinc, lead, copper, and nickel. The exchange also facilitates trading of precious metals like gold and silver.
Originally known as the Chicago Board Options Exchange (CBOE), the exchange changed its name in 2017 as part of a rebranding effort by its holding company, CBOE Global Markets. Traders refer to the exchange as the CBOE ("see-bo"). CBOE is also the originator of the CBOE Volatility Index (VIX), the most widely used and recognized proxy for market volatility.
ABC Exchange (Alumina, Beryllium, Carbon): There are four types of precious stones: diamonds, rubies, sapphires and emeralds. Each type has its own specific chemical and physical properties. Diamonds are made from carbon, rubies and sapphires from alumina and emeralds from beryllium.
Diamond Monopoly 
What Is Vertical Integration? Vertical integration is a strategy that allows a company to streamline its operations by taking direct ownership of various stages of its production process rather than relying on external contractors or suppliers. A company may achieve vertical integration by acquiring or establishing its own suppliers, manufacturers, distributors, or retail locations rather than outsourcing them. However, vertical integration may be considered risky potential disadvantages due to the significant initial capital investment required.
My Vertical Integration Mergers: Company’s Diamond Mines, Merger Manufacturers, Company’s Distribution, and Merger Hospitality and Gaming Diamond Exchange
The Diamond Standard 
Influence: Agricultural Bank of China is active in commercial banking, investment banking, and insurance services.
Mercantilism was a form of economic nationalism that sought to increase the prosperity and power of a nation through restrictive trade practices. Its goal was to increase the supply of a state's gold and silver with exports rather than to deplete it through imports. It also sought to support domestic employment.
The bio-economy is defined as the economic activity associated with the invention, development, production; and use of primarily bio-based products, bio-based production processes, and/or biotechnology-based intellectual property.
Industries Association; Hospitality and Gaming: Daily and Monthly Revenue Streams, Capital Gains Taxing: Create Offshore revenue through trading and Blockchain is a volatile market for good liquidity. FOREX Vehicle Currency: Low Interest Rates means currency will be traded against other currencies, Shorting own currency to get foreign currency and exchanging returns to domestic currency stabilize exchange rate and Currency Basket 
Interest Rate Pegging: Environmental alternative to gold, Surplus item during Quantitative Easing, and Low Interest Rates lead to spending and loans for investment which means buying and trading diamonds will balloon 
Mine Options: Credit spreads and debit spreads are different spread strategies that can be used when investing in options. Both are vertical spreads or positions that are made up entirely of calls or entirely of puts with long and short options at different strikes. They both require buying and selling options (with the same security) with the same expiration date but different strike prices.
Diamond Mine Investment Group: Mines can create private Investment Groups. Items within Group: diamond retail, diamond trading, industrial diamond manufacturing sectors
Lab-created diamonds are grown in controlled laboratory environments using advanced technology that replicates the conditions under which diamonds naturally develop beneath the Earth's crust. These lab-grown diamonds consist almost entirely of carbon atoms and are arranged in a diamond crystal structure.
Fougère INVESTMENT TRUST (EXAMPLE)
Description
Fougère Listing Through Discounted Cash Flow for Fougère Agriculture Investment Trust; Pay a minimum of 90% of taxable income in the form of shareholder dividends each year, and Give Sample Bottles to Each Investor.
Underwriting Products Value $200
Formula Appreciating In Value
Collector's Edition
Less than 5000 models made
Masterwork Investing Platform (reference)
Masterworks is making the world of art a little less exclusive by offering everyday investors the chance to own a fraction of these high-priced investments with a much smaller amount of money.
Through the fine art investing platform, users can purchase (and trade) shares in what the company has defined as "blue-chip" art: masterpieces from artists like Pablo Picasso, Claude Monet, Andy Warhol, Banksy, Kaws, Jean-Michel Basquiat and more.
How Masterworks functions (reference)
Masterworks provides an affordable way to invest in art. What was once an option reserved exclusively for wealthy investors is now accessible to investors of all types. Here's how the platform works:
Masterworks will purchase a painting and file it with the SEC as a public offering, or IPO, similar to how a company goes public. Shares of the painting are then made available for purchase on the Masterworks website for as little as $20 per share. The company says it launches about one new painting every four to five days.
The platform stands out, especially for using propriety data to determine which artist markets have the most momentum, focusing on the very high-end segment of the art market that has predictable returns, the company says. Meanwhile, its research team works in the background to calculate appreciation rates, correlation, and loss rates.
Masterworks even recently added a secondary market, too, where investors can trade shares in paintings. Plus, Masterworks lets you invest your IRA earnings into their fine art through its partnership with Alto IRA, an alternative asset investing platform.
Industrial Embassy 
Business Model: Insurance companies base their business models around assuming and diversifying risk. The essential insurance model involves pooling risk from individual payers and redistributing it across a larger portfolio. Most insurance companies generate revenue in two ways: Charging premiums in exchange for insurance coverage, then reinvesting those premiums into other interest-generating assets. Like all private businesses, insurance companies try to market effectively and minimize administrative costs. Types of Insurance: Mining, Manufacturing, Retail, Logistics 
Financing is the process of providing funds for business activities, making purchases, or investing. Financial institutions, such as banks, are in the business of providing capital to businesses, consumers, and investors to help them achieve their goals. The use of financing is vital in any economic system, as it allows companies to purchase products out of their immediate reach. Equity financing is the process of raising capital through the sale of shares. Companies raise money because they might have a short-term need to pay bills or have a long-term goal and require funds to invest in their growth. By selling shares, a company is effectively selling ownership in their company in return for cash. Advantages of Equity Financing; Funding your business through investors has several advantages, including the following: The biggest advantage is that you do not have to pay back the money. If your business enters bankruptcy, your investor or investors are not creditors. They are part-owners in your company, and because of that, their money is lost along with your company. You do not have to make monthly payments, so there is often more cash on hand for operating expenses. Investors understand that it takes time to build a business. You will get the money you need without the pressure of having to see your product or business thriving within a short amount of time. 
Planning Permission and Building Regulations Courses: Planning permission assesses whether the development fits in with local and national policies and whether it would cause unacceptable harm, for example, to neighbours' quality of life. Whereas building control covers the structural aspects of development and progress throughout the construction
AFRO-MEDITERRANEAN PARAMILITARY FINANCING
Military Payments
Security Operations (SercOps) Payment: $150,000 yearly salary: Receives $100,000 salary; the other $50,000 is used for a branch-managed investment portfolio and investment trust
Discharge Payment: $75,000 yearly salary for Armoured Car Guard and Driver, Receives $50,000 salary; other $25,000 is used for branch-managed investment portfolio and investment trust
Military Funding: Bioeconomy Agriculture Central Hedge Fund Equity Given
Payment is in Fixed Currency
AFRO-MEDITERRANEAN SOCIOECONOMIC STATUS DEVELOPMENT CONFLICT PREVENTION AND RECONSTRUCTION (CPR) UNIT CENTERS
Corporate Sponsor: M & A Schools (Mergers and Acquisitions) & Retirement-preparatory School
Cross-Curriculum
STEM education is the cross-curricular study of science, technology, engineering, and mathematics, and the application of those subjects in real-world contexts.
Studying Style
I use Interleaving Studying for Generalist Kinaesthetic Learners.
Transition to Interleaving Studying: Online PowerPoint Presentation, Video Essays, Case Studies & Meta-analyses over Books to present Information as a country, Less Paper Use, Courses on Different PowerPoint Studying Styles, Make country a Business & Finance Culture and Technological Advanced, Overview at Beginning; Program Learning Concept Check During Quizzes at the End for Courses, Spaced Learning on concept checks before exiting the course.
A great example of when to use interleaving is sports, for instance, tennis. Instead of just practicing backhands in one session, you can interleave backhands, forehands, and volleys to get increased results. Another great example can be found in science classes, where interleaving math, physics, and chemistry, for example, can provide you with an advanced understanding of all 3 fields. 
Spaced learning is a learning method in which highly condensed learning content is repeated three times, with two 10-minute breaks during which distractor activities such as physical activities are performed by the students. It is based on the temporal pattern of stimuli for creating long-term memories reported by R. Douglas Fields in Scientific American in 2005.
Spacing boosts learning by spreading lessons and retrieval opportunities out over time so learning is not crammed all at once. By returning to content every so often, students' knowledge has had time to rest and be refreshed.
The two concepts are similar but essentially spacing is revision throughout the course, whereas interleaving is switching between ideas while you study. Although interleaving and spacing are different interventions, the two are linked because interleaving inherently introduces spacing. These two concepts will create student-athletes
The best part about interleaving is that it is almost a universal aid in learning
Evidence suggests that spaced practice is more effective for long-term retrieval.
Interleaving Studying forces the brain to continually retrieve because each practice attempt is different from the last, so rote responses pulled from short-term memory won’t work. 
Multiple choice test is an example of measuring retrieval by A. reconstruction. B. recognition.
Chess
Increasing Intelligence: Fluid and crystallized intelligence are constructs originally conceptualized by Raymond Cattell. The concepts of fluid and crystallized intelligence were further developed by Cattell and his former student John L. Horn. Crystallized intelligence. This refers to your vocabulary, knowledge, and skills. Crystallized intelligence typically increases as you get older. Fluid intelligence, also known as fluid reasoning, fluid intelligence is your ability to reason and think abstractly. Fluid intelligence refers to basic processes of reasoning and other mental activities that depend only minimally on prior learning (such as formal and informal education) and acculturation. Horn notes that it is formless, and can "flow into" a wide variety of cognitive activities Tasks measuring fluid reasoning require the ability to solve abstract reasoning problems. Examples of tasks that measure fluid intelligence include figure classifications, figural analyses, number and letter series, matrices, and paired associates. Crystallized intelligence refers to learned procedures and knowledge. It reflects the effects of experience and acculturation. Horn notes that crystallized ability is a "precipitate out of experience," resulting from the prior application of fluid ability that has been combined with the intelligence of culture. Examples of tasks that measure crystallized intelligence are vocabulary, general information, abstract word analogies, and the mechanics of language.
Bullet Chess: The rules for bullet chess aren't different from those of a regular chess game. Bullet chess refers to games played with time controls that are faster than 3 minutes per player. The most popular forms of bullet chess are 1|0 (one minute with no increment per player) or 2|1 (two minutes with a one-second increment per player). Increment (also known as bonus and Fischer since former World Chess Champion Bobby Fischer patented this timing method)—a specified amount of time is added to the players main time each move, unless the player's main time ran out before they completed their move.
Chess Benefits: It has been suggested by different scientists that chess involves, and possibly boosts, cognitive abilities such as working memory, fluid intelligence, and concentration capacity. Besides, chess may be beneficial for mathematical ability and, more widely, academic achievement by enhancing concentration and problem-solving skills.
Life-History Strategy
Life history theory posits that behavioral adaptation to various environmental (ecological and/or social) conditions encountered during childhood is regulated by a wide variety of different traits resulting in various behavioral strategies. Unpredictable and harsh conditions tend to produce fast life history strategies, characterized by early maturation, a higher number of sexual partners to whom one is less attached, and less parenting of offspring. Unpredictability and harshness not only affects dispositional social and emotional functioning, but may also promote the development of personality traits linked to higher rates of instability in social relationships or more self-interested behavior. Similarly, detrimental childhood experiences, such as poor parental care or high parent-child conflict, affect personality development and may create a more distrustful, malicious interpersonal style. The aim of this brief review is to survey and summarize findings on the impact of negative early-life experiences on the development of personality and fast life history strategies. By demonstrating that there are parallels in adaptations to adversity in these two domains, we hope to lend weight to current and future attempts to provide a comprehensive insight of personality traits and functions at the ultimate and proximate levels.
The Savant Skills Curriculum
Savant gifts, or splinter skills, may be exhibited in the following skill areas or domains: memory, hyperlexia (ie, the exceptional ability to read, spell and write), art, music, mechanical or spatial skill, calendar calculation, mathematical calculation, sensory sensitivity, athletic performance, and computer ability. These skills may be remarkable in contrast to the disability of autism, or may be in fact prodigious when viewed in relation to the non-disabled person.
Learning Centers
Enrichment centers require you to be aware of your students' learning styles (Kinesthetic) as well as their knowledge about a topic. The enrichment center can provide individual students with varied activities or combination of activities that differ from those pursued by other students. As such, the center becomes an individualized approach to the promotion of the topic.
Skill Centers Skill centers are typically used at the elementary level, more so than at the secondary level. Students may work on math facts, phonics elements, or other tasks requiring memorization and/or repetition.
Interest and Exploratory Centers: Interest and exploratory centers differ from enrichment and skill development centers in that they are designed to capitalize on the interests of students. They may not necessarily match the content of the textbook or the curriculum; instead they provide students with hands-on experiences they can pursue at their own pace and level of curiosity. These types of centers can be set up throughout the classroom, with students engaging in their own selection of activities during free time, upon arrival in the morning, as a “free-choice” activity during the day, or just prior to dismissal. These centers allow students to engage in meaningful discoveries that match their individual interests.
Programmed Learning
The way a teaching machine works is: It asks you a question. If you give the right answer, it goes on to the next question. If you give the wrong answer, it tells you why the answer is wrong and tells you to go back and try again. This is called "programmed learning". 
Programmed learning, educational technique characterized by self-paced, self-administered instruction presented in logical sequence and with much repetition of concepts. Programmed learning received its major impetus from the work done in the mid-1950s by the American behavioral psychologist B.F.
Exploratory Learning (Singapore Field Trips)
The Choice Theory Culture:
Is an expected way of being or living
Encourages positive choices which lead to healthy relationships
Is relationship based and collaborative
Is not about controlling behavior, rather promoting personal responsibility
Carol Dweck's Growth Mindset Theory
Growth Mindset: “In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work—brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment. With a growth mindset, students continually work to improve their skills, leading to greater growth and ultimately, success. The key is to get students to tune into that growth mindset.
Dweck writes, “In the fixed mindset, everything is about the outcome. If you fail—or if you’re not the best—it’s all been wasted. The growth mindset allows people to value what they’re doing regardless of the outcome. They’re tackling problems, charting new courses, working on important issues. Maybe they haven’t found the cure for cancer, but the search was deeply meaningful,” (Dweck, 2015).
Poker as Intro to Portfolio Building
Famous Fund Managers who played Poker 
Steven A. Cohen (born June 11, 1956) is an American hedge fund manager and owner of the New York Mets of Major League Baseball since September 14, 2020, owning roughly 97.2% of the team. He is the founder of hedge fund Point72 Asset Management and now-closed S.A.C. Capital Advisors, both based in Stamford, Connecticut. Cohen grew up in Great Neck, New York, where his father was a dress manufacturer in Manhattan's garment district, and his mother was a piano teacher. He is the third of seven brothers and sisters. He took a liking to poker as a high school student, often betting his own money in tournaments, and credits the game with teaching him "how to take risks." Cohen graduated from John L. Miller Great Neck North High School in 1974, where he played on the school's soccer team. Cohen received an economics degree from the Wharton School at the University of Pennsylvania in 1978. While in school, Cohen was initiated as a brother of Zeta Beta Tau fraternity's Theta chapter where he served as treasurer. While in school, a friend helped him open a brokerage account with $1,000 of his tuition money.
Carl Icahn is one of the most recognisable and successful investors in the world, having far outperformed the market on an annualised basis since 1968; at a rate which, by some measures, has him ahead of Warren Buffett. Carl Icahn was born on the 16th February 1936 in Queens, New York. It was a beach neighbourhood and a poor area. His mother was a pianist, but dropped her dreams of pursuing it as a career and instead chose a more stable job as a school teacher. His father also became a substitute teacher. As you may expect with both parents involved in education, Carl was extremely studious. At high school, he didn’t involve himself in many activities such as sports and clubs, instead he had set himself the big goal of making it to an Ivy League university; something most people in his area had no chance of doing. His teacher didn’t even think it was worth him applying, but this made him even more determined to be different. He had a mind-set that he wanted to be the best at everything. Icahn’s parents said they would only pay for university if he got into one of the top Ivy League universities. Although no one thought he stood a chance, he managed to enrol at Princeton University and studied philosophy as his major. His parents fulfilled their promise and paid for his Princeton fees but couldn’t stretch to anything else such as his accommodation or food. Instead, Carl got himself a summer job at a Cabana club in his neighbourhood to fund his living costs. It was at the Cabana club that he learnt how to play poker and joined in the games regularly. He says at the start he didn’t know how to play, but then he read 3 poker books in 2 weeks and became the best player there, taking home huge winning each summer. He says: “To me, it was a big game, big stakes. Every summer I won about $2,000, which was like $50,000 back in the ‘50s”
Brain Training: How Regular Poker Play Could Help Soccer Stars Succeed: An athlete’s brain is their most vital organ. It controls how the body functions, and it needs to be cultivated and disciplined just like the muscles do. Those in the industry are constantly searching for new ways to help soccer players get their heads in the game, and it turns out that poker can help immensely. By sharpening cognitive function, increasing social awareness, and improving mental endurance, poker enables athletes to rise to the occasion for peak performance on the field.
Conflict Prevention & Reconstruction Unit Psychology
Reintegration of child soldiers should emphasize three components: family reunification, psychosocial support and education, and economic opportunity. Family reunification—or, where that is not possible, foster placement or support for independent living—is crucial to successful reintegration.
Children are reintegrated into community life through the provision of psychosocial support, life skills classes and basic vocational training. At the end of the program, participants are provided with small grants to start businesses.
Post-traumatic growth (PTG) is a theory that explains this kind of transformation following trauma. It was developed by psychologists Richard Tedeschi, PhD, and Lawrence Calhoun, PhD, in the mid-1990s, and holds that people who endure psychological struggle following adversity can often see positive growth afterward. Post-traumatic growth often happens naturally, Tedeschi says, but it can be facilitated in five ways: through education (rethinking ourselves, our world, and our future), emotional regulation (managing our negative emotions and reflecting on successes and possibilities), disclosure (articulating what is happening and its effects), narrative development (shaping the story of a trauma and deriving hope from famous stories of crucible leadership), and service (finding work that benefits others).
People who have experienced posttraumatic growth report changes in the following 5 factors: Appreciation of life; Relating to others; Personal strength; New possibilities; and Spiritual, existential or philosophical changes
Although posttraumatic growth often happens naturally, without psychotherapy or other formal intervention, it can be facilitated in five ways: through education, emotional regulation, disclosure, narrative development, and service.
Forgeard found that the form of cognitive processing was critical in explaining growth after trauma. Intrusive forms of rumination caused a decline in multiple areas of growth, whereas deliberate rumination led to an increase in five domains of posttraumatic growth. Deliberate rumination involves perceiving multilateral sides of the stressful experience including value, meaning, and significance (Calhoun et al., 2000; Cann et al., 2011), and may also decrease the discrepancy between global and situational meanings, as it promote finding meaning. Trauma-focused cognitive behavioral therapy (TF-CBT) & Compassion-focused therapy (CFT) is a recommended psychotherapy
The two psychological traits which indicate a higher likelihood of experiencing post-traumatic growth are openness to experience and extraversion. Novelty seeking is positively associated with the Big Five personality trait of "extraversion," and to a lesser extent “openness to experience,” but is inversely associated with "conscientiousness." Online poker players are high sensation seekers who gamble to experience strong feelings and arousal, whereas impulsivity plays an important role in developing and maintaining pathological gambling.
CORPORATE SPONSOR: BETA-ARBITRAGE M & A EXAM
Poker Contest: Bankroll Budget*
Math Contest: Linear Algebra Contest, Probability and Ratios
Investment Management Contest: Decentralized Portfolio Building Simulation
Latin and Mandarin Technical Analysis Settings Fair: Year-Long Competition 
Blues Ocean Strategy Game Theory Network Mergers & Acquisitions Contest: Macau Game Theory - The course includes modules in areas such as: Essentials of M&A, Due diligence training, Business valuation training, post-merger integration planning
Machine Learning Contest: Quantitative Aptitude 
Winners Get a Full Ride to Internships (Licenes Courses I'm Gonna Make with Established Schools and Banks) Freshman Class is made of the contest winners: Mergers & Acquisitions Generalization with Corporate Sponsor; Understanding Capital Markets, Game Theory, Investment Model & Analysis, Quantitative Aptitude, Hedging Techniques, Foreign Language, Business Engineering, Business Models & Reengineering, Offshore Law, Blue Ocean Strategy, Investment Management with Python (Machine Learning)
Ages: 10, 12, 14, 17, 18, 20
SOCIOECONOMIC STATUS DEVELOPMENT CENTRES
Socioeconomic status is the social standing or class of an individual or group. It is often measured as a combination of education, income, and occupation.
EdTech
 Business Model: Grants, corporate sponsorships, and recruiting business FutureLearn is another MOOC heavyweight with 210+ partners that include universities, humanitarian foundations, and large businesses. Some startups even rely on corporate sponsorship as their main business model
Generalist Education
TAMMBRGC: Tennis, Acting, Modelling, Music, Ballet (Female), Rings Gymnastics (Male), Graffiti (Art), Cooking (Gastronomy)
STEM: Science, Technology, Engineering, Mathematics
M&A: Merger, Acquisitions
Welfare Investment Program 
Fund through Rental Properties: Bond Funds, REITs
Credit Building Program: Line of Credit Deposit Program
Job Placement for Agriculture Working Class
Agricultural Industry means an industrial activity involving the processing, cleaning, packing or storage of the results from agricultural production. The working class (or labouring class) comprises those engaged in manual-labour occupations or industrial work, who are remunerated via waged or salaried contracts. Working-class occupations (see also "Designation of workers by collar colour") include blue-collar jobs, and most pink-collar jobs. Members of the working class rely exclusively upon earnings from wage labour; thus, according to more inclusive definitions, the category can include almost all of the working population of industrialized economies, as well as those employed in the urban areas (cities, towns, villages) of non-industrialized economies or in the rural workforce.
As with many terms describing social class, working class is defined and used in many different ways. The most general definition, used by many socialists, is that the working class includes all those who have nothing to sell but their labour. These people used to be referred to as the proletariat. In that sense, the working class today includes both white and blue-collar workers, manual and menial workers of all types, excluding only individuals who derive their livelihood from business ownership and the labour of others. The term, which is primarily used to evoke images of laborers suffering "class disadvantage in spite of their individual effort," can also have racial connotations. These racial connotations imply diverse themes of poverty that imply whether one is deserving of aid.
COMMODITIES REAL ESTATE
Insurance Premium, Financial Electronic Data Interchange, Royalties, Lease, & Gross Sale Payments for Restaurant Clientele/Cook Book Meal Delivery Grocery Stores and Delivery Food Courts:
A lease payment is the equivalent of the monthly rent, which is formally dictated under a contract between two parties, granting one participant the legal right to use the other individual's real estate holdings, manufacturing equipment, computers, software, or other fixed assets, for a specified amount of time.
Gross sales refer to the grand total of all sales transactions over a given time period. This doesn't include the cost-of-sales or deductions (like returns or allowance). To calculate a company's gross sales, add up the total sales revenue for a specified period of time—monthly, quarterly, or annually. 
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand's trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. Royalties are the amount someone pays you to use your property after you subtract the expenses you have for the property.
(My Name) Macaroni Au Gratin; Pot Roux: Soy Flour and Garlic-Basil Goat Butter, Cheese Sauce: Broccoli, Spinach, Seasoned Sundried Tomato, Sweet Onion, Goat Milk Kefit, Multi-Mix Cheese (Goat Brie-Aged Goat Gouda-Nababbo), Pumpkin Seeds; Stove Pasta: Soy Rigatoni; And Oven Crust Well Done: Diced Onion Aged Parmesan Panko-Chia Seed; How To Eat: Eat Rigatoni and Save Veggies For Left Over Roux
Goat Milk Kefir & Honey-Caramel Tofu Iced Espresso
Coconut Bowl Soy Sauce Fried Rice
Soy Cookies-Ice Goat Milk Vanilla Bean Kefir Sandwich
Specifically, goat butter contains plenty of fat-soluble vitamins, among which the most important vitamins are A, E and especially K2. Goat milk kefir presents a better-to-assimilate calcium for our bodies. This is because of the Vitamin K2. Vitamin K2 helps assimilate calcium. Bacterial fermentation (which happens in making kefir) produces vitamin K2.
CONFLUENCE FOREX & COMMODITIES BETA-ARBITRAGE FORMULA
Trading Psychology: Play Defense, Focus on preserving capital instead of gaining capital
Position Trading: Currency being used, Shorting Low-Interest Currency against High-Value Currency Or Currency Being used, Shorting Low Interest/High-Value Currency against High-Interest Currency. Examples: Carry-Roll Down Bonds, CFD Forex Gold
Swing Trading: Use mt4/mt5 With Heiken Ashi Charts, Setting at 14 or 21 Momentum Indicator above 0 as Divergence Oscillator and VSA as Reversal Oscillator and Trade when bullish candlesticks above 200 exponential moving average and/or 20 exponential moving average (EMA) on H1 (Hourly) Time Frame; use H4 (4 Hours) and D1 (1 Day) as reference. Works for Oil & Gold Commodities
Master Supply and Demand (S&D) Zones (banks use this)
Candlestick Patterns for Momentum: Bearish Engulfing, Hanging Man, Shooting Star Three Crows, Evening Star, (Short). Bullish Engulfing, The Bearish Inverted Hammer or Regular Hammer (Regardless of Colour), Morning Star, and Piercing Line (Long) are extremely Important
Candlestick Patterns for VSA When Volume Spikes Down and Price is Up Bearish: Shooting Star, Doji, Hanging Man, Doji-Star
Candlestick Patterns for VSA When Volume Spikes Up and Price is Down Bullish: Hammer, Inverted Hammer, Doji, Doji-Star
S&D Reversal Patterns: The Drop-Base-Rally is a bullish reversal pattern, The Rally-Base-Drop is a bearish reversal pattern
S&D Continuation patterns: The Rally-Base-Rally is a bullish continuation pattern, The Drop-Base-Rally is a bearish continuation pattern
Swing Trading Time Frame H1 (Hourly) Reference D1 and H4 to locate supply and demand zones Pivot Points and VSA
Heiken Ashi Candlesticks Much easier to read candlestick charts and analyze market trends
Using Pivot Points for Prediction A pivot point is a technical analysis indicator, or calculations, used to determine the overall trend of the market over different time frames Works for commodities
Exponential Moving Average (EMA) 200 Day 20 Day
Momentum Indicator Settings 14 or 21
Volume Spread Analysis (VSA Trading) Entry 4 Steps: Identify the trend, Identify the sign of weakness in an existing uptrend, Wait to test the weakness for confirmation for the continuation of the uptrend, Look for any bullish reversal candlestick pattern for entry.
Relative Strength Index (RSI) Relative Strength Index (RSI) is a momentum indicator. It is a single line ranging from 0 to 100 which indicates when the stock is overbought or oversold in the market. If the reading is above 70, it indicates an overbought market and if the reading is below 30, it is an oversold market. RSI is also used to estimate the trend of the market, if RSI is above 50, the market is an uptrend and if the RSI is below 50, the market is a downtrend.
Commodity Channel Index Commodity Channel Index identifies new trends in the market. It has values of 0, +100, and -100. If the value is positive, it indicates uptrend, if the CCI is negative, it indicates that the market is in the downtrend. CCI is coupled with RSI to obtain information about overbought and oversold stocks.
What is Cash-and-Carry-Arbitrage? Cash-and-carry-arbitrage is a market-neutral strategy combining the purchase of a long position in an asset such as a stock or commodity, and the sale (short) of a position in a futures contract on that same underlying asset. A cash-secured put is an income options strategy that involves writing a put option on a stock or ETF and simultaneously putting aside the capital to buy the stock if you are assigned.
What are Gold CFD? A contract for difference (CFD) is a popular type of derivative that allows you to trade on margin, providing you with greater exposure to the gold market. Instead of purchasing gold itself, you buy or sell units for a given financial instrument depending on whether you think the underlying price will rise or fall.
What is Quanto Option? The Quanto option is a cash-settled, cross-currency derivative in which the underlying asset has a payoff in one country, but the payoff is converted to another currency in which the option is settled.
Hedging Strategies: Forex and Commodities CFD, Crude Oil Cash-secured Put Options (Binary Options)
DAILY FANTASY SPORTS CONTEST TURF ACCOUNTANT
Beta-Arbitrage Parlay and Single Bets (PROFITS FOR BOOKMAKER)
+EV DCF Round Robin (Investment)
Live Betting Options Trading (Balance Sheets)
Draft Kings is My Influence
Global Sports Betting Market Will Reach USD 155.49 Billion By 2024: Zion Market Research
MY BOOKIE LIVE BETTING TRADEMARK
The Ladder 
Modeled Off Of Shout Options, A shout option allows the holder to lock in a certain amount in profit while retaining future upside potential on the position. Multi-Leg Options, Multi-leg option strategies involve using two or more options in a single strategy and order.  Leverage, leverage is any technique involving borrowing funds to buy things, hoping that future profits will be many times more than the cost of borrowing.
Bettor places a wage on an Over Base Amount. Multi-leg Upsides are met with discounted live betting that has full value. If the live bet isn't met the bettor loses the upside wager.
Helps with balance sheets
BRANCH BRACKET DISCOUNTED CASH FLOW PORTFOLIO BET SLIP
+EV Round Robin instead of WACC Portfolio
$5 Units
GAME THEORY OPTIMAL POKER WITH LOOSE AGGRESSIVE & GROWTH INVESTING
Growth Investing Strategy & Game Theory
Japanese Candlestick Charts: Bullish Engulfing
Discounted Cash Flow Model: EV (Expected Value replaces WACC)
Mixed Strategy 
Fold Equity 
Community Cards
Companies Charts and Historical Financials
Royal Flush
Straight Flush
4 of a Kind
Full House
Flush
Hands
FCF of Companies
Strategy
Every chart starts with a green candlestick
Depending on your hand the second candlestick is either green or red
Green for the top 5 hands: Listed above
Red for the bottom 5 hands
If it's green invest by betting
If it's red fold
The third candlestick depends on the Flop
The fourth candlestick depends on The Turn 
As more money gets betted the Green candlestick gets larger
After The Flop risk-assessment and probability needs to be accounted for
After The Flop, The Turn, and The River it is possible for a red candlestick to appear because of a fold or a better hand because you lost money. Judge how much money you lost by the size of the candlesticks growth
Tony Dunst Tips
Learn to think in Big Blinds, Opponents are Effective Big Blinds 
Identify Player Types then Adjust
Study Big Blind Defense Frequency (Hand Ranges)
Work on Bubble and Final Table Play (Independent Chip Model)
Build 3 Betting Ranges
AFRO-MEDITERRANEAN SOCIOECONOMIC STATUS & TENNIS SPORTS PERFORMANCE FOR KINAESTHETIC LEARNERS
Tennis Physiological Age System for Both Genders: Plyometric High-Intensity Interval Training Through Cross Training, Wingspan Through Cross Training, Unstable Surface Muscle Recruitment Contrast Training, Isometric-Plyometric-Sprint-or-Vertical Jump Contrast Conditioning, Intermittent Hypoxic Training (IHT) Weighted Jump Rope Respiratory Conditioning, Functional Threshold Power (FTP) Cycling, Fascia and Central Pattern Generator Skill Development, Stretch-Reflex Elastic Strength Training, Running-Based Anaerobic Sprint Test (RAST), Stimulus-Fatigue-Recovery-Adaptation for Supercompensation, Autophagy Recovery, High Fat and High Carb with Lipolysis Supplement Nutrition: 3 Fuels of Energy in Oxygen, Fat, and Glucose, Convert Hybrid Muscle Fibers
Stretch Goal of Having a Physiological Age of 25
Volleyball is an aerobic sport with additional anaerobic demands. This will require volleyball players to work both energy systems, making cardiorespiratory conditioning very important. The aerobic, or lower intensity training, will help build a strong cardio base that is needed for a long match. A study done on college athletes showed that gymnasts and volleyball players had significantly higher bone mineral density than swimmers, which is considered a low-impact sport.
Collagen Athletes: Researchers found that a year of daily collagen peptides supplementation measurably increased bone mineral density in the lumbar spine and in the upper femur. The women also had higher levels of a blood biomarker that indicates bone formation. Collagen provides resistance to tension and stretch, which commonly occur in fascial tissues, such as ligaments, tendons, sheaths, muscular fascia and deeper fascial sub-layers. Julio Jones and Cam Newton do Fascia Beach Workouts https://www.youtube.com/watch?v=Unm5dvlcqL4
Anta Sports Fashion Collab Circuits (Graffiti Fashion Week and Trade Show): Key City Tournaments
Planned Pregnancy: Mercury-Venus Cusp, MSTN Gene, ACTN3 Gene, and XYY Syndrome or Triple X Syndrome
TENNIS POSITION
A Baseliner plays from the back of the tennis court, around/behind/within the baseline, preferring to hit groundstrokes, thereby allowing themselves more time to react to their opponent's shots, rather than to come up to the net (except in certain situations).
WORKOUT SPLITS
Upper/Lower-Offense/Defense, Upper/Lower-Defense/Offense
SUISSE CONTRAST SUPERSETS TRAINING
Wall Sit-Low Split Step/Squat Jack Weighted Jump Rope 10 sec:50 Reps
Tendon stiffness may influence the Rate Force of Development by affecting the time lag between muscle activation and muscle force production. For example, Waugh et al showed that the electromechanical delay was inversely correlated with tendon stiffness, while RFD was positively correlated to stiffness[8]. That study also found that tendon stiffness accounts for 35% of RFD variability in children. Plyometric and isometric training are commonly studied for their effects on musculotendinous stiffness. https://www.sportsmith.co/articles/combining-plyometrics-and-isometric-training-to-improve-tendon-stiffness-and-performance/#:~:text=Plyometric%20training%20is%20effective%20in,effective%20in%20improving%20tendon%20stiffness.
Pre-workout Supplement Hydrolyzed Collagen-BCAA to Build Fascia.
Fascia-Elastic Force Defensive Stance HIIT Isometric-Plyometric & Isometric-Mobility Acompany's Defensive Workout. Sauna Suits (Full Body), Gymnastic Rings (Upper Body), Battle Ropes (Upper Body), Med Ball (Core), Tennis [Resistance] Bands {Replaces Punching Bags} (Full Body), Sledgehammer (Ful Body), Weighted Vest (Full Body), and Weighted Jump Rope (Full Body). Keto BHB & Hydrolyzed Collagen HA Acid BCAA is Pre-Workout and Hydrolyzed Collagen HA Acid mTAA is Post Workout Supplement. This Will Be Known as Traditional Tennis Training and referred to as Tennis Physique.
TENNIS PSYCHOLOGY
Self ONE is the Organizer, Self TWO is the Doer
Initiative in a chess position belongs to the player who can make threats that cannot be ignored, thus putting the opponent in the position of having to spend turns responding to threats rather than creating new threats.
In chess, prophylaxis consists of a move or series of moves done by a player to prevent their opponent from taking some action. Such preventative moves, or prophylactic moves, aim not only to improve one's position but also to restrict the opponent in improving their own.
In chess, someone who is considered to be "losing", "has a worse position" or has a more "passive position" is going to try to stir up some trouble for the opponent.
RACKET POCKET DRILLS
Racket Pocket Check Position: Scapular Pinch, Palm Down; 2 Step Right-Left Priming Footwork showing the Bottom of the Shoe to Load Hips (Reverse for Backhand) [Chop Feet to get on Back Foot to Set Up Priming Footwork]): Back Hip Quick-Chest Safe (Shoulder Angle Side Arm), Power-Slice (Trophy Pose Knob Cast)
Creep Drill: Adjust the Tennis Ball Machine as Fast as Possible. Start From a Normal Distance and after Succesfull Contact Move Closer. When Speed Is Too Difficult, Do the Same Thing From That Spot Backwards.
Return Adjustability: Use 3 different colored balls. One represents a slow runner the other is a medium runner/well-hit ball and the third is a fast runner. The Central Pattern Generator is also neuroplastic. That is, the timing, sequence, and control of your movement patterns can be changed, refined, and perfected but this takes time. 75% intensity for 2-4 weeks
TENNIS TRACKING DEFENSE
Court Cutting:
Ball Tracking:  Use a combination of “soft focus”, transition to “hard focus” and gentle “pursuit movement” to track each and every target. Start in a Dorsiflexion Tall Athletic Position, Shift Hips to an x not +, and Run a Route to a Spot to receive the Shot.
How to Attack the Ball: One-handed Striking (Make a Check Mark with Base and Racket Pocket as Check) Before the Contact Point, Keep Racket Arm Straight While Running, and Make Contact with the Ball in Front of Body. Generate momentum toward Bound Lines Before Making Contact Ball.
TENNIS SPIRAL STRIKES
Racket Pocket (Check Position): Back Hip Quick or Chest Safe (Shoulder Angle)
Scapular Pinch with Palm Down, 2 Step Right-Left Priming Footwork showing the Bottom of the Shoe to Load Hips (Reverse for Baackhand) [Chop Feet to get on Back Foot to Set Up Priming Footwork], Glute Pull, and Tricep Extension with Wrist Pronation or Supination. Flex Core Rotation from Rest to* Movement
SWEET SPOT CONTACT
Choke Up On Racket, Catch Ball In Sidearm Pronation/Supination Throwing Method, Racket Sweet Spot Is Extension Of Hand.
SPORTS INTERNATIONAL REPRESENTATION
Citizenship By Investment Mercantilism Program: Enterprise Foundations; Hospitality-Gaming Agriculture Vertical Integration & Real Estate, Offshore Biotechnology Holdings Company Investment Trust
HSBC/UBS TENNIS PURSE/HEIGHT CLASS SYSTEM SEMI-PRO LEAGUE
A remodeling of national tournament circuits for Business Purposes and the path to Turing Pro or International shows and tournaments, Mediterranean Games, and ultimately the Olympics. Rugby Union Influence Variants Rugby union has spawned several variants of the full-contact, 15-a-side game. The two most common differences in adapted versions are fewer players and reduced player contact. I added a Car Purse System; People are Investing in Car Shows. The Human System has 12 Systems, and a Car has 8. BE THE BUGATTI.
Starter Kit
10 Uniform Kits, 3 Pairs of Shoes, a Racket, a Tennis Ball Case, and a Defense Workout Bundle
Qualification
50 Wins, 13 Years Old Minimum
Development
Fascia Hybrid Fibre Type Bone Density Training: Isometric-Contrast Training, Jump Rope As Main Cardio, Calisthenics Dynamic Effort Method, Joint Preparation Exercises, Elastic Force-Stretch Shortening Cycle Tennis (Resistance) Bands, Straight Arm Exercises, and Tennis-Volleyball
Residency
1-year residency to simulate Olympic/School Lifestyle 
Campus
Tennis-focused Campus: Medical Center, Tennisology Sports Science Building, Commodities Corporate Finance Building, Cafeteria, Fitness Center, Training Space, and Business Meetings Plaza
Education
Financial Times Triad: Psychology Sessions
Polgár Experiment: Operant Conditioning, Learning Centers, Programmed Learning
Monthly Tournament & Venues
Purse Qualifiers: This term refers to the amount of money, agreed upon before the fight, that each fighter is to be paid for completing the fight. The amount of money to be paid to each fighter can be different and can include different clauses. For example, one fighter may be entitled to a certain percentage of the pay-per-view revenue that the event may generate. Purse-Gambling: Beta-Arbitrage, DCF +EV, Live Betting Options Trading
Tournament Style Round Robin: Financial Incentives for Top 4 Finishers
Venue Location: Financial District
Membership
After residency tennis players go back to camps with experience but are now members
Members are invited to all tournaments
Tournament Spectator Invitation
Corporations
Real Estate Expos
ATP or WTA Tournament Host
Oligopolistic Banks
Scholarships
Any non-playing ESTJ personality receives a full scholarship to Tennis Gardens and an Inside track to Agri STEM & Mergers and Acquisitions Finance Hiring
ESTJ Personality is the Executive Personality
ESTJs typically thrive in leadership roles, and they have a reputation as reliable, highly organized entrepreneurs who love logic-driven policies and procedures. Sometimes referred to as The Executive, the ESTJ personality type includes natural-born leaders with the skills and work ethic required to succeed.
Business Engineering (Macroeconomics And Tribes Social Organism For Microeconomics Marketing)
Free To Play (F2P) Mean? Free to play (F2P) refers to a business model for online games in which the game designers do not charge the user or player in order to join the game. Instead, they hope to bring in revenue from advertisements or in-game sales, such as payment for upgrades, special abilities, special items, and expansion packs.
In a franchained business model (a short-term chain, long-term franchise), the company deliberately launched its operations by keeping tight ownership on the main assets, while those are established, thus choosing a chain model. Once operations are running and established, the company divests its ownership and opts instead for a franchising model.
**A Blue Sea strategy instead tries to redefine value, not for a whole market, but only for a small group of people craving for that value to be provided.
The aggregator business model is basically a network notion that connects a big number of unorganized merchants to a single major site with a unique corporate image. This platform connects providers with their customers but under a particular firm. Merchandising and/or speciality co-ops are often the actual clientele of such aggregator-based organizations. As a consequence of the aggregator business model, these specialist firms can obtain clients for a charge or reward.Generally, a B2C aggregator does not have its own manufacturing unit; instead, it depends on its power to make a site that allows buyers to compare prices and specifications of rival manufacturers before purchasing after completing comprehensive research.The Aggregator Business Model is built on the foundation of trust. For instance, if you're a provider, an aggregator will negotiate an agreement with you and offer your services to their customers under their identity. It is referred to as a network marketing scheme. Each of the services provided by the aggregator has its own network since the aggregator is a business. The services are standardized and structured, despite numerous providers providing them. Travel Industry Aggregators: A tourism aggregator is a service or application that analyses many web pages for savings and summarizes the output in one place. For instance, if you wished to book a cheap flight from Australia to Seattle, you could sit down and look at a lot of airline companies, which would take ages or you could also use a tool like Tripadvisor to look for thousands of flights in one go.
The razor-razorblade model is a pricing tactic in which a dependent good is sold at a loss (or at cost) and a paired consumable good generates the profits. Also known as a razor and blades business model, the pricing and marketing strategy is designed to generate reliable, recurring income by locking a consumer onto a platform or proprietary tool for a long period. It is often employed with consumable goods, such as razors and their proprietary blades. The concept is similar to the "freemium," in which digital products and services (e.g., email, games, or messaging) are given away for free with the expectation of making money later on upgraded services or added features.
Match NBA and FIFA shoe deals by allowing players to wear their own Leather Strapbacks. Rebrand Hat Culture to Loyalty Check Culture (LC or Loyalty Check for short)
Club Card (Starbucks Gift Card Remodeled)
Scan and Swipe Card
Treat as Monetary Policy for Bubble or Recession, Through Price Saving/Sale Percentage For Tribe
Keynesian: Keynesian economics was founded mainly based on the works of John Maynard Keynes and was the beginning of macroeconomics as a separate area of study from microeconomics. Keynesians focus on aggregate demand as the principal factor in issues like unemployment and the business cycle. Keynesian economists believe that the business cycle can be managed by active government intervention through fiscal policy, where governments spend more in recessions to stimulate demand or spend less in expansions to decrease it. They also believe in monetary policy, where a central bank stimulates lending with lower rates or restricts it with higher ones. Keynesian economists also believe that certain rigidities in the system, particularly sticky prices, prevent the proper clearing of supply and demand.
PayPal Influence: Scheduled Payments and Club member Discounts. At Restaurants and Ticket price match for raves plus discount
AGRICULTURE WORKING CLASS TENNIS-DEVELOPMENT GROCERY STORE TEMPLATE
Leadership Program
Put high quality employees on management track 
Put minority supervisors in place for diverse equality
Offer di-biasing training to create fair opportunity for everyone
Collectivistic Culture Traits
A few common traits of collectivist cultures include:
Individuals define themselves in relation to others (for example, “I am a member of…”).
Group loyalty is encouraged.
Decisions are based on what is best for the group.
Working as a group and supporting others is essential.
Greater emphasis is placed on common goals than on individual pursuits.
The rights of Departments comes before those of the individual.
Work Week and Payroll System
4-Day Work Week: Monday, Tuesday, Thursday, Friday; Be realistic with tasks your giving people but shorter deadlines will lead to more productivity
Individual Project Days (IPD): Wednesday, Saturday, Sunday; Give people time to work on their own projects this will lead to my company growing and adding different departments
Two-Tier System: A two-tier system is a type of payroll system in which one group of workers receives lower wages and/or employee benefits than another. The employer wishes to establish a pay-for-performance or merit-pay wage scheme that compensates more productive employees without increasing overall wage costs.
Employee Relationship
Employee's titles are Independent Leader or Group Leader
Offer university certificate through customer training (MOOC)
Articulating the strategy in human terms—what capabilities the company will need to build, and what skills are required to do so—not only helps the company focus on how to develop the right talent, but it allows individuals to understand how their role fits into the overall strategy and allows them to see their work in a much more fundamentally connected way. 
CORPORATE TIME MANAGEMENT STRATEGIES 
168 Hours
168 hours — that’s the number of hours there are in a week. And that’s how author Laura Vanderkam proposes we look at our schedule — one week at a time. By reorganizing your time according to your priorities, you can cut down on misused time that comes from misplaced priorities or excuses.
Vanderkam believes that we actually have more time than we think and so we can devote more time to the things we’ve always wanted to do but never quite found the time to do so.
Divergent Pomodoro Technique
Developed in the late 1980s by Francesco Cirillo, the Pomodoro Technique is centered on the idea that work should be broken down and completed in intervals separated by short breaks. That is, you work for 25 minutes, then take a five minutes break. Each of these 25-minute periods is called a “Pomodoro”, named after the Italian word for tomato. (Cirillo had used a tomato-shaped kitchen timer, hence the name.) After 4 Pomodori, you take a longer break of 15–20 minutes. Of course, nothing should interrupt an ongoing Pomodoro.
The philosophy behind this technique is simple — frequent breaks can improve mental agility, letting you feel refreshed and recharged, ready to tackle new tasks. More importantly, it minimizes any distractions, which these days come in the form of a Facebook message or a tweet. Pomodoro forces these distractions to wait so that you can focus on your task. This also translates to higher productivity in getting work done, and you can have more time to do other things.
Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. It typically occurs in a spontaneous, free-flowing, "non-linear" manner, such that many ideas are generated in an emergent cognitive fashion. Many possible solutions are explored in a short amount of time, and unexpected connections are drawn. Following divergent thinking, ideas, and information are organized and structured using convergent thinking, which follows a particular set of logical steps to arrive at one solution, which in some cases is a "correct" solution. Activities that promote divergent thinking include Creating Lists of Questions*, setting aside time for thinking and meditation, Music/Intoxicated Brainstorming*, subject mapping, bubble mapping, Keeping a Journal*, playing tabletop role-playing games
The Eisenhower Matrix
The Eisenhower Matrix is a simple tool for considering the long-term outcomes of your daily tasks and focusing on what will make you most effective, not just most productive. It helps you visualize all your tasks in a matrix of urgent/important. All of your day-to-day tasks and bigger projects will fall into one of these four quadrants: Urgent & Important tasks/projects to be completed immediately; Not Urgent & Important tasks/projects to be scheduled on your calendar; Urgent & Unimportant tasks/projects to be delegated to someone else; Not Urgent & Unimportant tasks/projects to be deleted
In the real world, the distinction between urgent/non-urgent, important/not important is much murkier than under experimental conditions. Urgent matters are those that require immediate action. These are the visible issues that pop up and demand your attention NOW. Often, urgent matters come with clear consequences for not completing these tasks. Urgent tasks are unavoidable, but spending too much time putting out fires can produce a great deal of stress and could result in burnout. Important matters, on the other hand, are those that contribute to long-term goals and life values. These items require planning and thoughtful action. When you focus on important matters you manage your time, energy, and attention rather than mindlessly expanding these resources. What is important is subjective and depends on your own values and personal goals. No one else can define what is important for you.
SWOT Analysis
What Is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a tool that can help you to analyze what your company does best now, and to devise a successful strategy for the future.
HOW TO BUILD A SPORT-SPECIFIC WORKOUT FOR GROCERY PERFORMANCE CENTERS
Template
Pre-workout Supplement Hydrolyzed Collagen-BCAA and Wear 10lb Vest
Self Analysis: Scrimmage Plus/Minus System (Ranked Clients vs Non-Ranked Clients)
Report cards: Ontario report cards and fall progress report cards outline six learning skills and work habits throughout Grades 1 to 12: Responsibility, Organization, Independent work, Collaboration, Initiative, Self-regulation
The emphasis on these skills and habits reflect that students need to learn more than just facts if they want to succeed in postsecondary education and the world of work. At school students are learning to take initiative, think critically, solve problems, work independently, be self-reliant and work in a team.
Performance Center Grades Category (Chess Initiative Rally Percentage): Off Court; Initiative, Self-regulation, Independent Work/On Court (Test); Responsibility, Organization, Collaboration
Test Possession (Test within a Test) Offense, Tracking Defense
SWOT: Strengths, What you Are Good At; Weaknesses, What you Are Not Good At; Opportunities, Improve, Expand, and Grow; Threats, What can Keep You off the Court
Eisenhower Matrix: Urgent/Important (Threats), Urgent/Not Important (Weaknesses), Not Urgent/Important (Opportunities), Not Urgent/Not Important (Strenghts)
ATP & WTA TENNIS TOURNAMENT (DEBUT OPEN & FIRST TIER SERIES) [INVITE ONLY]
Debut Open locations: Rotating Key City Locations, Africa, India, Asia and South America
Locations: Bid to Host
Debut Open 
Reason For Tournament
You see the NBA constantly replacing superstars and showcasing the next generation, this tournament brings tennis that opportunity.
Tournament Details
Participants are 23 years of age or younger
Hold tournament as the last tournament before the Australian open
Host during Christmas break
Equal Pay for men and women
High cash earnings for winners and low earnings for losers to offset high earnings for winning
Benefits Of Having A Grand Slam Outside of America and Europe
Increase global relations by gathering advertisements and sponsors for tournament
Broadcasting deal can be greater because if a cable company is owned
The core audience going forward for the next generation will be greater 
This increases the network of fans
First Tier Series
Reason for Tournament
Tennis has tournaments all over the world but most people can't name the bottom 5 players of the top 10 rankings. This fixes that.
Tournament Details (First Tier Series) {all-star equivalent}
Point of the tournament is to show the world the difference between good and great
5 Game Series
Top 10 invite only
Teams of 5, every participant has 1 match three sets
All matches are played
Themes: Males vs Females, Mixed Male and Female Teams, Ranking Lottery Draft with Captains
Skills Competition: Hardest Serve, Accuracy Challenge, Best Return, 
Fan Media Day
Player's kit endorser must make themed outfit
Player's Pay rates are by ranking
Profit Strategies (both)
Broadcasting Rights
Sponsorships/Advertisers
Ticket and Concession
Equal Pay and No Capital Gains Tax to attract star Women Players
No Capital Gains Tax so players lower their appearance fee
Pay Quarter Finalist to run to the 3-day clinic
Have a YouTube channel where players give fundamental tips, fitness tips, Diet tips, mental strategies, and book recommendations
Have an Umpire Clinic and application in the Democratic Republic of the Congo
Attach hospitality and casino industries to tickets to draw crowds
LIVE BROADCASTING AND STREAMING COMPANY
Allow people to create their own highlights for social media and YouTube through streaming service but they have to purchase 1 Year Pass of  live Broadcasting
In service editing software: Offer different graphics and effects; In Service Cost for Different Packages.Different camera angles; In Service Cost for Different Packages. Add in-rings mics to differentiate from sports network's highlights. Chapters Feature: Everytime a Significant Event in the Event Happens a Bookmark is Made for Highlight Creation, Easier to create highlights, and Subscribers can create their own bookmarks
Pre-made music to create fight mix: Take percentage of revenue from social media and YouTube highlights
Streaming Service: For an up front fee subscribers can get distribution rights to create highlights. Make money from: Live Broadcast, Highlights, Subscription, Distribution Rights, In Subscription Cost
Potential Hiring Process: People are paying to be content creators from all over the world this leads to more diverse content creating staff. Sell this as a way to hire people without a physical resume. YouTube can lead to employment
Bet Night Hour Program: Betting Analysis on Tournament, Predictions, Bets that were Placed Globally, Live Television 
CARTEL THEORY
HSBC Bank Holding Company Equity Financing
What Is a Bank Holding Company? A bank holding company is a corporation that owns a controlling interest in one or more banks but does not itself offer banking services. Holding companies do not run the day-to-day operations of the banks they own. However, they exercise control over management and company policies. They can hire and fire managers, set and evaluate strategies, and monitor the performance of subsidiaries’ businesses.
What Is Equity Financing? Equity financing is the process of raising capital through the sale of shares. Companies raise money because they might have a short-term need to pay bills or have a long-term goal and require funds to invest in their growth. By selling shares, a company is effectively selling ownership in their company in return for cash. Equity financing comes from many sources: for example, an entrepreneur's friends and family, investors, or an initial public offering (IPO). An IPO is a process that private companies undergo to offer shares of their business to the public in a new stock issuance. Public share issuance allows a company to raise capital from public investors. 
Palmiers Noirs Rivals
United Kingdom
Jews
Luxembourg (EU Blacklist Creator)
Latin Kings
Sinaloa Cartel
Sonora Cartel
Colombian Cartels
Neymar
Banker Title
Croupier Comptable: An investment banker who has experienced decadence through Casino Capitalism 
Palmiers Noirs Structure
Clandestine Cell System
A clandestine cell system is a method for organizing a group of people (such as resistance fighters, sleeper agents, mobsters, or terrorists) such that such people can more effectively resist penetration by an opposing organization (such as law enforcement or military units).
In a cell structure, each of the small group of people in the cell know the identities of the people only in their own cell. Thus any cell member who is apprehended and interrogated (or who is a mole) will not likely know the identities of the higher-ranking individuals in the organization.
The structure of a clandestine cell system can range from a strict hierarchy to an extremely distributed organization, depending on the group's ideology, its operational area, the communications technologies available, and the nature of the mission.
Criminal organizations, undercover operations, and unconventional warfare units led by special forces may also use this sort of organizational structure.
Infrastructure cells
Any clandestine or covert service, especially a non-national one, needs a variety of technical and administrative functions, such as: Recruitment/training, Forged documents/counterfeit currency, Finance/Fundraising, Communications, Transportation/Logistics, Safehouses, Reconnaissance/Counter-surveillance, Operational planning, Arms and ammunition, and Psychological operations
A national intelligence service has a support organization to deal with services like finance, logistics, facilities (e.g., safehouses), information technology, communications, training, weapons and explosives, medical services, etc. Transportation alone is a huge function, including the need to buy tickets without drawing suspicion, and, where appropriate, using private vehicles. Finance includes the need to transfer money without coming to the attention of financial security organizations.
Cartel Definition
Cartel is an ambiguous concept, which usually refers to a combination or agreement between rivals, but – derived from this – also designates organized crime. The main use of ‘cartel’ is that of an anticompetitive association in the economy. 
Price cartels engage in price fixing, normally to raise prices for a commodity above the competitive price level.
Cartel Theory
Cartel theory is usually understood as the doctrine of economic cartels. However, since the concept of 'cartel' does not have to be limited to the field of the economy, doctrines on non-economic cartels are conceivable in principle. Such exist already in the form of the state cartel theory and the cartel party theory. For the pre-modern cartels, which existed as rules for tournaments, duels and court games or in the form of inter-state fairness agreements, there was no scientific theory. Such has developed since the 1880s for the scope of the economy, driven by the need to understand and classify the mass emergence of entrepreneurial cartels. Within the economic cartel theory, one can distinguish a classical and a modern phase. The break between the two was set through the enforcement of a general cartel ban after the Second World War by the US government.
Constituent characteristics and exclusion criteria for cartels
Constituent criteria for cartels would be the following: The members are, at the same time, partners as well as competitors (so do e.g. enterprises, states, parties, duelists, tournament knights).  These members can be individual persons or organizations. The members of a cartel are independent of each other, negotiating their interests with each other and against each other. So there have to be at least two participants and they determine their interests autonomously. The members of a cartel know each other; they have a direct relationship, in particular they communicate with each other.
Exclusion criteria for cartels would be the following: There is a "hierarchical" or other strong "dependency relationship among the participants": a drug mafia that is organized hierarchically and managed by a single boss can't be a drug cartel in the sense of a real "cartel". KLikewise, a business corporation can't be a "cartel" due to its central management, which controls its subsidiaries. Furthermore, an OPEC, in which all adherents would be dependent on the largest member (since long: Saudi Arabia) would no longer be a "cartel". Similarly, colonial empires from a motherland and colonies do not constitute a "state cartel". The union of competitors, in their entirety or via important members of its association, is dependent on an outside power. A strict, state-mandated compulsory cartel without freedom of choice between the partners would not be a (real) cartel. A suitable example is the "Deutsche Wagenbau-Vereinigung" (German Railway Cars Association), which was organized in the 1920s by the "Deutsche Reichsbahn" (German Imperial Railways) – its "market opponent". The combination takes place between actors of different levels. Thus, the concerted actions of employers’ associations and trade unions in some industrialized countries was not a cartel, because the allies there were no homogenous competitors. The alleged members of a suspected cartel do not know each other, but only randomly show a parallel behavior: “Cartels of the godless”, “cartels of maintenance deniers” or “silent cartels” are therefore usually no real cartels, but pure verbal abuse formulas.
MACAU ECONOMICS
Science
Science of Aesthetics
Nutritional Biochemistry
Vertical-Rotational Force Kinetic Chain
Biomechanics
Sports Medicine
Technology
Biotechnology
FinTeach
RealTeach
Merger & Acquisition EdTech
Engineering
Business Engineering (Tribes Organism and Keynesian Macroeconomics)
Construction Management
Business Model Reengineering
Mathematics (Decentralized Central Banking)
Investment Management
Monetary Policy & Central Banking
Wolf Packs are Generalist
David Epstein examined the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see.
Wolves are habitat “generalists,” meaning they can adapt to living in many kinds of habitat. They basically need two things to thrive: abundant prey and human tolerance.
Trophic Cascade, an ecological phenomenon triggered by the addition or removal of top predators and involving reciprocal changes in the relative populations of predator and prey through a food chain, which often results in dramatic changes in ecosystem structure and nutrient cycling. (Diamond Trafficking in Macau)
A keystone species is an organism that helps define an entire ecosystem. Without its keystone species, the ecosystem would be dramatically different or cease to exist altogether. Keystone species have low functional redundancy. (Diamonds Trafficking in Macau)
Unpredictable and harsh conditions tend to produce fast life history strategies, characterized by early maturation, a higher number of sexual partners to whom one is less attached, and less parenting of offspring.
MANDELA/BASQUIAT ARTS (PHOTOGRAPHY, OLFACTORY, CULINARY) YOUTH PRISON SYSTEM
Nelson Mandela spent the first 18 of his 27 years in jail at the brutal Robben Island Prison. Confined to a small cell without a bed or plumbing, he was forced to do hard labor in a quarry.
If you work in Agriculture You'll Always Have a Food Mindset.
THE MILLIONAIRE NEXT DOOR BY THOMAS J. STANLEY (COURTESY OF BLINKIST)
What’s in it for me? Find out how wrong you are about the way millionaires live.
Millionaires are ostentatious. They live a glamorous life, with private jets and luxury cars, hidden away in enormous mansions in the exclusive Hollywood hills.
Or is that all fantasy? The truth is far from the bling and bright lights. Most millionaires in America actually live what most people would call a normal lifestyle. What’s more interesting, though, is that living modestly is what made them millionaires in the first place.
These blinks show you that if you’re dedicated and clever enough to plan your finances correctly, you too can follow the path to riches that many a millionaire has walked before you.
In these blinks, you’ll learn why the guy driving a Bentley probably earns less than you do; exactly when you should start saving your cash; and why lazy kids get the biggest piece of their millionaire parents’ pie.
Many millionaires don’t live the high life. They budget wisely to maintain their affluence.
If you were a millionaire, you wouldn’t hesitate to wear Prada and drink Champagne every day for breakfast, right? But despite the stereotypes, many actual millionaires purchase fewer expensive items than you do – and they are happy doing so.
If you want to become a millionaire, you’ve got to learn to save responsibly at the moment when you first start to earn more money than you need to live on.
The majority of self-made millionaires have modest backgrounds and achieved great wealth by saving their monthly earnings and avoiding spending cash on stuff they didn’t need. This simple rule is one way you too could become a millionaire, without ever actually making a million dollars a year.
People become millionaires by controlling their budget and maintaining their affluence in the same way. They’re also practiced at thinking long term and planning for the future.
A survey of millionaires found that for every 100 millionaires who weren't budgeting and thinking about their financial future, there were 120 millionaires who certainly were.
Planning and structuring expenses is key if you want to become a millionaire. To start, set a goal, such as having a certain amount of cash tucked away for retirement. Then budget your expenses, living costs and investments.
Mrs. and Mr. Rule are millionaires, and their main goal is to be financially independent when they’re ready to retire. By this time, they want to have saved some $5 million.
To make this happen, the couple cleverly allocates their time and money so that they can continue to invest in their business while earning and saving money that can be used toward real estate purchases or home renovation projects.
Millionaires know where and how to spend their cash. Invest in what you know!
How do millionaires choose what to invest in? Clever millionaires know that dishing out on medical care for their family and investing in methods to make a business more productive is the way to go.
Although these millionaires are often frugal in other respects, price is not an issue when it comes to buying investment services, getting tax advice or spending on medical care for themselves and their loved ones.
Likewise, they know to buy products or services that improve their businesses, such as additional office space or computer software.
Take millionaire Mr. South. He says he would never buy a Rolls Royce for himself, because in his lower-middle-class neighborhood, it would turn too many heads. Instead, he understands that using his money to pay for his grandchildren’s dental care makes far more financial sense. Smart spending also means smart planning. Millionaires spend a greater amount of time planning investments and often reap more benefits from them than those who neglect to plan. Moreover, if you want to increase your wealth by investing in specific businesses, you’ll need to plan as well as get some expertise. Everyone has at least one area in which they have considerable knowledge, so use this to your advantage when investing. For example, Mrs. Smith is an auctioneer who specializes in commercial real estate. Which industry should she invest in? Commercial real estate, of course. Mr. Long however knows a lot about antique furniture. Should he invest in high-tech securities? Probably not, as he should stick to what he knows best.
Many millionaires share their wealth with their children, even though it can hinder them.
We’ve seen how millionaires live, but what about the children of millionaires?
In most cases, millionaire parents don’t raise their kids with much financial support. Although many millionaires are thrifty, they spend a great deal on economic outpatient care. This means their children receive monthly cash gifts, have the costs of medical treatments and education covered, and so on.
But the more money adult children of affluent parents receive, the less they save, and vice versa.
By financially supporting adult children, some millionaires cause them to be financially dependent and hamper them from being able to budget intelligently.
Did you know that more than 46 percent of wealthy Americans support their adult children and/or grandchildren by offering gifts or cash of at least $15,000 each year?
For example, since she was married, Mary gets $15,000 annually from her parents. She and her husband are in their early 50s, own expensive cars, live in a great neighborhood, are country club members and are involved in a number of non-profit organizations.
From the outside, they look like millionaires, yet they’ve never earned more than $60,000 a year.
The amount of money you spend and save also influences your children’s purchasing behavior. Every family has their own do’s and don’ts for investing and purchasing, and these budgets affect children who emulate their parents’ financial habits.
So teach your children how to invest well and how to spend wisely!
For instance, John is an under-accumulator of wealth (UAW). Whenever he gets a paycheck, he spends the money on designer clothes, a habit he learned from his parents who used to shop every Saturday. They bought just for the sake of buying, and now so does John.
The most financially dependent children receive the largest share of the family inheritance.
Who will receive your money after you die? A lot of millionaires claim it will be divided equally between their children. But in reality, some people are more likely to inherit than others.
Housewives are one such group. Millionaires or affluent parents are aware of the fact that women tend to earn less than men, so they pass more money down to them. Especially housewives, who may have been “daddy’s girl” since childhood or didn’t finish college. They’re significantly more likely to receive a considerable inheritance.
Consider Alice, who was always her father’s favorite. When she married a man who earned only a modest income, and quit school to stay at home with her two children, her father started economic outpatient care because he wouldn’t allow his daughter to live in a home that didn’t measure up to his upper-middle class image.
In addition to women who stay at home, unemployed adult children often receive more cash gifts and inheritance than do working siblings.
In many cases, the children of millionaires are unemployed or “professional students” who have never held a job, choosing instead to study all their life. Parents regard these children as requiring more financial support than their more independent siblings.
Many cash gifts also are drawn from over-funded college savings accounts, which, when a child quits school, were no longer needed.
Take Paul and Peter, brothers and children of a millionaire couple. Paul became an entrepreneur and moved far away from home, and became financially independent as he refused cash from his parents.
Peter, however, moved back to his parents’ home after graduating from college as he didn’t want to be employed full-time. So now he receives cash gifts for housing, food, clothing and transportation from his parents.
It’s no surprise then, that after the death of their parents, the financially dependent Peter received the inheritance.
Final summary
The key message in this book: The typical millionaire isn’t all Hollywood glitz and glamour. Many live well below their means, saving and budgeting money diligently and spending it intelligently. If you consistently adhere to these simple standards, you too could become a millionaire.
THE POWER OF HABIT BY CHARLES DUHIGG (COURTESY OF BLINKIST)
What’s in it for me? Learn to pick up or drop any habit you wish.
You’ve made the decision: no more cigarettes! Or maybe it’s: no more junk food! For a couple of weeks, things go swimmingly. You’re proud of yourself. But then, one day, the craving suddenly overpowers you – and, before you know it, you’re back to your old habits.
Sound familiar? If so, you already know the power of habits.
But where does the power of habits come from? As you’ll see in these blinks, habits go deep into the human brain and psyche and influence our lives in a myriad of ways. And while they make our lives a whole lot easier – just imagine if you had to figure out how to open a door every time you encountered one – habits can also cause problems and even ruin lives.
Luckily, by learning how habits work, you can begin to overcome their power. So let’s delve into the world of habits!
In these blinks, you’ll learn why anticipation is at the root of habit formation; what resisting marshmallows can tell us about habits; and what the LATTE method is.
Habits are simple cue-routine-reward loops that save effort.
In the 1990s, a group of researchers at MIT were studying mice to learn more about how habits are formed in the brain. The mice had to find their way to a piece of chocolate that’d been placed at the end of a T-shaped maze. Using special equipment, the researchers could monitor the brain activity of the mice as they sniffed their way to the chocolate.
When the mice were first put in the maze, their brain activity spiked. They could smell the chocolate and they began searching for it. When the researchers repeated the experiment, however, they noticed something interesting.
As the mice gradually learned where the chocolate was and memorized how to get there – go straight, then turn left – their brain activity decreased.
This process of turning a sequence of actions into an automatic routine is known as “chunking,” and it forms the basis of all habit formation. Its evolutionary role is clear and crucial: it allows the brain to save energy and perform common tasks efficiently.
Hence, even a complicated act that demands concentration at first, like finding a piece of chocolate in a maze or backing out of the driveway, eventually becomes an effortless habit. In fact, according to a 2006 paper by a researcher at Duke University, as many as 40 percent of the actions we perform each day are based on habit.
In general, any habit can be broken down into a three-part loop: First, you sense an external cue – say, your alarm clock ringing. This creates an overall spike in your brain activity as your brain decides which habit is appropriate for the situation. Next comes the routine, meaning the activity you’re used to performing when faced with this particular cue. You march into the bathroom and brush your teeth with your brain virtually on autopilot. Finally, you get a reward – a feeling of success and, in this case, a minty-fresh tingling sensation in your mouth. Your overall brain activity increases again as your brain registers the successful completion of the activity and reinforces the link between the cue and the routine.
Habits are incredibly resilient. In some cases, people with extensive brain damage can still adhere to their old habits. Just consider Eugene, a man with severe brain damage caused by encephalitis. When asked to point at the door leading to the kitchen from his living room, he couldn’t do it. But when asked what he would do if he were hungry, he walked straight into the kitchen and took down a jar of nuts from one of the cabinets.
Eugene could do this because learning and maintaining habits happens in the basal ganglia, a small neurological structure embedded deep in the brain. Even if the rest of the brain is damaged, the basal ganglia can function normally.
Unfortunately, this resilience means that, even if you successfully kick a bad habit, like smoking, you will always be at risk of relapsing.
Habits stick because they create craving.
Imagine this scenario: every afternoon for the past year, you’ve bought and eaten a delicious, sugar-laden chocolate-chip cookie from the cafeteria at your workplace. Call it a just reward for a hard day’s work.
Unfortunately, as a few friends have already pointed out, you’ve started putting on weight. So you decide to kick the habit. But how do you imagine you’ll feel that first afternoon, walking past the cafeteria without indulging? Odds are, you will either eat “just one more cookie” or you’ll go home in a distinctly grumpy mood.
Kicking a bad habit is hard because you develop a craving for the reward at the end of the habit loop. Research from the 1990s conducted by the neuroscientist Wolfram Schultz shows how this works at the level of the brain. Schultz was studying the brain activity of a macaque monkey named Julio, who was learning to perform various tasks. In one experiment, Julio was placed in a chair in front of a screen. Whenever some colored shapes were shown on the screen, Julio’s task was to pull a lever. When he did, a drop of blackberry juice (Julio loved blackberry juice) would drip down on his lips through a tube.
At first, Julio didn’t pay much attention to the screen. But when he happened to pull the lever at the right moment, thus triggering the blackberry-juice reward, his brain activity spiked, showing a strong pleasure response.
As Julio gradually grasped the connection between seeing the shapes on the screen, pulling the lever and getting the blackberry juice, he not only stared at the screen, but Schultz noticed that, as soon as the shapes appeared, there was a spike in Julio’s brain activity similar to when he actually received the reward. In other words, his brain had begun anticipating the reward. This anticipation is the neurological basis of craving and helps explain why habits are so powerful.
Schultz then altered the experiment. Now, as Julio pulled the lever, either no juice would come or it would come in a diluted form. In Julio’s brain, Schultz could now observe neurological patterns associated with desire and frustration. Julio got decidedly mopey when he didn’t get his reward, just as you might if you forewent your cherished end-of-the-day cookie.
The good news is that craving works for forming good habits as well. For instance, a 2002 study from New Mexico State University showed that people who manage to exercise habitually actually crave something from the exercise, be it an endorphin rush in the brain, a sense of accomplishment or the treat they allow themselves afterward. This craving is what solidifies the habit; cues and rewards alone are not enough.
Given the power of habits, it should come as no surprise that companies work hard to understand and create such cravings in consumers. A pioneer of this tactic is Claude Hopkins, the man who popularized Pepsodent toothpaste when countless other toothpaste brands had failed. He provided a reward that created craving: namely, the cool, tingling sensation that we’ve come to expect toothpaste to have. That sensation not only “proved” that the product worked in consumers’ minds; it also became a tangible reward that they began to crave.
To change a habit, substitute the routine for another and believe in the change.
As anyone trying to give up cigarettes will tell you, when the craving for nicotine hits, it’s hard to ignore. That’s why the golden rule for quitting any habit is this: don’t try to resist the craving; redirect it. In other words, you should keep the same cues and rewards, but change the routine that occurs as a result of the craving.
Several studies on former smokers have shown that, by identifying the cues and rewards around their smoking habit and replacing the routine with one that has a similar reward, such as doing some push-ups, eating a piece of Nicorette or simply relaxing for a few minutes, the chances of staying smoke-free increases significantly.
One organization that uses this method to great effect is Alcoholics Anonymous (AA), which may have helped as many as ten million alcoholics achieve sobriety.
AA asks participants to list what exactly they crave from drinking. Usually, factors like relaxation and companionship are far more important than the actual intoxication. AA then provides new routines that address those cravings, such as going to meetings and talking to sponsors for companionship. The idea is to replace drinking with something less harmful.
However, research on AA members shows that, although this method works well in general, it alone is not enough. In the early 2000s, a group of researchers at California’s Alcohol Research Group noticed a distinct pattern in their interviews with AA members. A frequent response was that the habit-replacement method worked wonders, but, as soon as a stressful event occurred, the old habit was simply too strong to resist, no matter how long the respondent had been in the program.
For example, one recovering alcoholic had been sober for years when his mother called to say she had cancer. After hanging up, he left work and went directly to a bar, and then, in his own words, was “pretty much drunk for the next two years.”
Further research has indicated that those who resist relapse and remain sober often rely on belief. This is why spirituality and God feature prominently in AA philosophy. But it’s not necessarily the religious component itself that helps people stay sober. Believing in God also helps participants believe in the possibility of change for themselves, which makes them stronger in the face of stressful life events.
Change can be achieved by focusing on keystone habits and achieving small wins.
When former government bureaucrat Paul O’Neill became the CEO of the ailing aluminum company Alcoa in 1987, investors were skeptical. And O’Neill didn’t improve matters when, during an investor meeting in a swanky luxury hotel in Manhattan, he declared that, rather than focusing on profits and revenues, he intended to make workplace safety his number-one priority. One investor immediately called his clients and said, “The board put a crazy hippie in charge and he’s going to kill the company.”
O’Neill tried to explain his reasoning to the lukewarm investors. No amount of talk would reduce injury rates at Alcoa, he argued. Sure, most CEOs claimed to care about workplace safety. But empty words would never lead to the formation of a company-wide habit, which is what would be necessary for real change.
O’Neill knew that habits exist in organizations. And he knew that changing an organization’s direction is a matter of changing its habits. He was also aware that not all habits are equal. Some habits, known as keystone habits, are more important than others because adhering to them creates positive effects that spill over into other areas.
By insisting that worker safety come first, managers and employees would have to think about how the manufacturing process could be safer and how safety suggestions could best be communicated to everyone. The end result would be a highly streamlined, and hence profitable, production organization.
Despite the investors’ initial doubts, O’Neill’s approach proved to be a huge success. By the time O’Neill retired in 2000, Alcoa’s annual net income had increased fivefold.
Keystone habits can help individuals change, too. For instance, research indicates that doctors have a hard time getting obese people to make a broad change in their lifestyle. However, when patients focus on developing one keystone habit, such as keeping a meticulous food journal, other positive habits start to take root as well.
Keystone habits work by providing small wins – that is, early successes that are fairly easy to attain. Developing a keystone habit helps you believe that improvement is possible in other spheres of life, too, which can trigger a cascade of positive change.
Willpower is the most important keystone habit.
In the 1960s, researchers at Stanford conducted what would become a very famous study. A large group of four-year-olds was brought, one by one, into a room. In the room, there was a table with a marshmallow on it.  A researcher gave each child a choice: either eat the marshmallow now or wait a few minutes and have two marshmallows instead. The researcher then left the room for 15 minutes. Only about 30 percent of the children managed not to devour the marshmallow in the researcher’s absence.
But here’s the interesting part. When, years later, the researchers tracked down the study’s participants, who were now adults, they found that those who had exhibited the greatest willpower and waited the full 15 minutes had ended up with the best grades in school, were more popular on average and were less likely to have drug addictions. Willpower, it seemed, was a keystone habit that could be applied to other parts of life, too.
More recent studies have shown similar results. For instance, a 2005 study on eighth-graders showed that students exhibiting high levels of willpower had better grades on average and were more likely to get into selective schools.
So willpower is a key habit in life. However, as you might have noticed if you’ve ever tried to start exercising more, willpower can be highly inconsistent. Some days, hitting the gym is a breeze; on others, leaving the sofa is nigh impossible. Why is that?
It turns out that willpower is actually like a muscle: it can tire. If you exhaust it by concentrating on, say, a tedious spreadsheet at work, you might have no willpower left when you get home. But the analogy goes even further: by engaging in habits that demand resolution – say, adhering to a strict diet – you can actually strengthen your willpower. Call it a willpower workout.
Other factors can also affect your willpower. For example, Starbucks found that, on most days, all of its employees had the willpower to smile and be cheerful, regardless of how they felt. But when things became stressful – for example, when a customer began screaming – they would soon lose their cool. Based on research, executives at the company determined that if baristas mentally prepared for unpleasant situations and planned out how to overcome them, they could muster enough willpower to follow the plan even when under pressure.
To help them, Starbucks developed the aptly named LATTE method, which outlines a series of steps to take in a stressful situation: Listening to the customer, Acknowledging their complaint, Taking action, Thanking the customer, and, lastly, Explaining why the issue occurred. By practicing this method over and over, Starbucks baristas learn exactly what to do should a stressful situation arise, and can stay cool.
Other studies have shown that a lack of autonomy also adversely affects willpower. If people do something because they are ordered to rather than by choice, their willpower muscle will get tired much quicker.
Organizational habits can be dangerous, but a crisis can change them.
In November of 1987, a commuter at the King’s Cross station in London approached a ticket collector and said he’d just seen a piece of burning tissue by one of the building’s escalators. Rather than investigating the matter or notifying the department responsible for fire safety, the ticket collector did nothing. He simply returned to his workstation, thinking it was someone else’s responsibility.
This was perhaps not so surprising. Responsibilities in running the London underground were divided into several clear-cut areas, and, as a result, staff had formed an organizational habit of staying within departmental bounds. Over the decades, an intricate, hierarchical system of bosses and sub-bosses, each highly protective of his authority, had emerged. The nearly 20,000 employees of the London Underground knew not to encroach on each other’s terrain.
Under the surface, most organizations are like this: battlegrounds on which individuals clamor for power and rewards. So, in order to keep the peace, we develop certain habits, such as minding one’s own business.
Soon after the ticket collector returned to work as usual, a huge fireball erupted into the ticket hall. But no one present knew how to use the sprinkler system or had the authority to use the fire extinguishers. The rescuers, who were eventually called in after a long series of failures to act by several employees at the station, described passengers so badly burned that their skin came off when touched. In the end, 31 people lost their lives.
The failure at the heart of this tragedy was that, despite its complicated system of responsibility distribution, no single employee or department at the London Underground had an overview responsibility for the safety of passengers.
But even such tragedies can have a silver lining: crises offer a unique chance to reform organizational habits by providing a sense of emergency.
This is why good leaders often actively prolong a sense of crisis or even exacerbate it. In investigating the King’s Cross station fire, special investigator Desmond Fennel found that many potentially lifesaving changes had been proposed years earlier, but none had been implemented. When Fennel encountered resistance to his suggestions, too, he turned the whole investigation into a media circus – a crisis that enabled him to implement the changes. Today, every station has a manager whose main responsibility is passenger safety.
Companies take advantage of habits in their marketing.
Picture yourself walking into your local supermarket. What’s the first thing you encounter? In all likelihood, it’s fresh fruits and vegetables, laid out in lush piles. If you consider this for a second, it doesn’t make much sense. As fruit and veggies tend to be soft and are easily damaged by other products put in the cart, they ought to be displayed closer to the registers. But marketers figured out long ago that, if we begin our shopping by filling our carts with fresh, healthy items, we’re more likely to buy unhealthier products, like snacks and cookies, as we continue to shop.
This might seem pretty obvious. But retailers have figured out far subtler ways to influence customers’ purchasing habits. For example, here’s a surprising fact: most people instinctively turn right when entering a store. That’s why retailers put their most profitable products to the right of the entrance.
As sophisticated as these methods are, however, they have one big drawback; they’re all one-size-fits-all and don’t account for differences in the purchasing behavior of individual customers. Over the past few decades, however, increasingly sophisticated technology and data-collection have made it possible to target customers with breathtaking precision. One of the true masters of this game is the American retailer Target, which serves millions of shoppers annually and collects terabytes of data on them.
In the early 2000s, the company decided to use the full force of its data to target a particular segment of the population long known to be one of the most profitable: new parents. To get a leg up on its competitors, however, Target wanted to do more than market to new parents; it wanted to draw in expecting parents before their babies had even arrived. To accomplish this, it set out to determine pregnant women’s purchasing habits.
In the end, Target’s analysis worked so well that it marketed to a pregnant teenage girl who hadn’t yet told her family about her situation. Target sent her baby-related coupons, prompting her father to pay the local Target manager an angry visit: “She’s still in high school,” he said. “Are you trying to encourage her to get pregnant?!” When the truth came out, it was the abashed father’s turn to apologize.
But Target soon realized that people resented being spied upon. For its baby coupons to work, it figured out a clever way to bury them amid random and unrelated offers for things like lawnmowers and wine glasses; the offers had to seem like the familiar, untargeted ones.
Indeed, when trying to sell anything new, companies will do their best to make it seem familiar. For example, radio DJs can guarantee a new song becomes popular by playing it sandwiched between two existing hit songs. New habits or products are far more likely to be accepted if they don’t seem new.
Target got a lot of flack for its invasive approach to marketing, but that doesn’t mean it wasn’t a smashing success. Due in large part to its work with targeting pregnant women, the company’s revenues grew from $44 billion in 2002 to $65 billion in 2009.
Movements are born from strong ties, peer pressure and new habits.
In 1955, a black woman named Rosa Parks refused to give up her bus seat for a white man in Montgomery, Alabama. She was arrested and charged, and the events that followed made her a civil-rights icon.
Interestingly, her case, though it’s become the most famous, was neither unique nor the first. Many others had already been arrested for the same reason. So why did Parks’s arrest spark a bus boycott that lasted over a year?
First of all, Rosa Parks was especially well-liked in the community and had an unusually broad array of friends. She belonged to many clubs and societies and was closely connected to all kinds of people, from professors to field hands. For instance, she served as the secretary of the local NAACP chapter, was deeply involved in a youth organization at a Lutheran church close to where she lived and spent her spare time providing poor families with dressmaking services, all while still finding time to make gown alterations for young debutantes from wealthy white families. In fact, she was so active in her community that her husband would sometimes say she ate at potlucks more often than at home.
Parks had what is known in sociology studies as strong ties – that is, first-hand relationships with plenty of people from across different social segments of her community. These ties not only bailed her out of jail; they spread word of her arrest throughout Montgomery’s social strata, thus sparking the bus boycott.
But her friends alone could not have sustained a lengthy boycott. Enter peer pressure. In addition to strong ties, social spheres also comprise weak ties, meaning acquaintances rather than friends. It is mostly via weak ties that peer pressure is exerted. When a person’s larger network of friends and acquaintances support a movement, it is harder to opt out.
Eventually, commitment to the boycott began waning in the black community, as city officials began introducing new carpooling rules to make life without buses increasingly difficult. This is when the final component was added: a speech by Dr. Martin Luther King Jr. advocating nonviolence and asking participants to embrace and forgive their oppressors. Based on this message, people began to form new habits, such as independently organizing church meetings and peaceful protests. They made the movement a self-propelling force.
We bear the responsibility for changing our habits.
One night in 2008, Brian Thomas strangled his wife to death. Distraught, he promptly turned himself in and was prosecuted for murder. His defense? He was experiencing something scientists refer to as sleep terrors.
Research has shown that, unlike sleepwalking, during which people might get up from bed and start acting out impulses, when a person experiences sleep terrors, the brain effectively shuts down, leaving only the most primitive neurological regions active.
Since he was in this state, Thomas thought he was strangling a burglar who was attacking his wife. In court, the defense argued that the instant Thomas thought someone was hurting his wife, it triggered an automatic response – an attempt to protect her. In other words, he followed a habit.
Around the same time, Angie Bachman was sued by the casino company Harrah’s for half a million dollars in outstanding gambling debts. This was after she had already gambled away her home and her million-dollar inheritance.
In court, Bachman argued that she, too, was merely following a habit. Gambling felt good, so when Harrah’s sent her tempting offers for free trips to the casino, she couldn’t resist. (Note that Harrah’s knew she was a compulsive gambler who had already declared bankruptcy.)
In the end, Thomas was acquitted and many, including the trial judge, expressed great sympathy for him. Bachman, on the other hand, lost her case and was the object of considerable public scorn.
Both Thomas and Bachman could quite plausibly claim: “It wasn’t me. It was my habits!” So why was only one of them acquitted?
Quite simply, once we become aware of a harmful habit, it becomes our responsibility to address and change it. Thomas didn’t know he would hurt anyone in his sleep. Bachman, however, knew she had a gambling habit, and could have avoided Harrah’s offers by participating in an exclusion program that would’ve prohibited gambling companies from marketing to her.
Final summary
The key message in these blinks: Following habits is not only a key part of our lives but also a key part of organizations and companies. All habits comprise a cue-routine-reward loop, and the easiest way to change this is to substitute something else for the routine while keeping the cue and reward the same. Achieving lasting change in life is difficult, but it can be done by focusing on important keystone habits such as willpower.
BLUE OCEAN STRATEGY BY RENÉE MAUBORGNE AND W. CHAN KIM (COURTESY OF BLINKIST)
What’s in it for me? Conquer uncontested market space.
Every business asks themselves the same question: how can we beat out the competition? And almost every business comes up with the same answer: we need to become bigger, better, and faster to outperform our rivals.
But what if your business didn’t have to beat the competition because there wasn’t any? What if you could enjoy unlimited growth without worrying about limited demand? This isn’t some idle fantasy but a strategic approach that a handful of successful businesses have already made reality. How did they do it? And how can your business do the same? This short Blink will give you a taste.
Escape your competition by setting sail to a blue ocean.
When you establish a new business, competition can be brutal. Whether you’re selling wine, audio books, or life insurance, the market for a product can only get so big. So you’re left to fight with hundreds of other companies for your share of a limited demand. No surprise that America’s most popular business TV show is called Shark Tank! Markets today are like oceans, swarming with hungry companies ready to kill each other. There’s so much blood in the water, we can call these markets red oceans. 
But every once in a while, a company emerges that seems to sail past all the competition. These are businesses that rise fast, grow uncontested, and seem to play by their own rules. What are they doing differently?
Well, instead of fighting over scraps in red oceans, these businesses navigate uncharted territory: blue oceans. You can think of blue oceans as all the markets we haven’t yet discovered, for products and services that don’t yet exist. Demand isn’t limited because demand isn’t there – it has to be created. But this isn’t a handicap, it’s an opportunity. Because if the size of your market isn’t limited, neither are your growth and profits.
In blue oceans, the water isn’t bloodied by cut-throat competition. It’s deep, clear, and full of undiscovered potential. The blue ocean strategy gives you the methodology and tools to conquer such uncontested markets. The basic tenet is this: It’s true that the space in a certain industry might be limited. But who’s to say that a business can’t create an entirely new industry?
Let’s look at an example of this in action: famous Canadian circus company Cirque du Soleil. With its extraordinary variety shows, Cirque du Soleil has entertained millions of people worldwide. On top of that, it’s made record profits. Not something you would expect from a circus company! How did the company do it?
Well, Cirque du Soleil did two interesting things. First, it got rid of the old circus staple of animal acts. Then, it supplemented its human acts with live music and compelling storylines. The first move reduced costs while the second introduced exciting new elements into the world of circus. In effect, Cirque du Soleil created a blue ocean: it carved out an entirely new market for artistic theater experiences. And people love it.
Lower your costs and differentiate yourself.
Perhaps you find the example of a circus company a bit too eclectic? No problem. There are thousands of other businesses that have successfully implemented a blue ocean strategy. Companies like Ford, Nintendo, Netflix, Nespresso, Yellow Tail, Southwest Airlines, and even The Body Shop. In this section, we’ll take a closer look at how they succeeded.
But first, a few more words about red oceans. In red oceans – industries that are already established – everyone plays by agreed rules. Not so long ago, these rules might have looked something like this: “Movies can be bought or rented.” “Wine needs to have an air of sophistication.” “Air travel is expensive.” But in blue oceans, none of these rules apply. Blue oceans are actively shaped by the actions of the industry players who create them.
Let’s be clear – you don’t need to reinvent the wheel to establish a blue ocean. Often, a few little tweaks are enough to set a product apart from its competitors and create a new market. It’s really quite simple: Take a close look at your industry as it is right now. Then think about which factors you can Raise, Eliminate, Reduce, and Create. Let’s go through these points step-by-step with examples.
Raise. Think about how you can elevate the product quality, price point, or service standards of your industry. Southwest Airlines did this when it became the first US airline to make domestic flights quick, easy, and affordable for everyone.
Eliminate. Consider which aspects of your product or service can be cut completely. Remember how Cirque du Soleil got rid of costly and unethical animal acts? Every industry has some outdated practice they’d be better off abandoning.
Reduce. Look at which production processes, product features or service offers you can reduce. Australian wine brand Yellow Tail, for instance, decided to reduce its focus on prestigious vineyards and the aging process in favor of affordable wines with broad appeal.
Create. Brainstorm what new features you can offer your customers. Netflix is a premium example of this that barely needs an explanation: it was the first company to offer on-demand streaming for movies and TV shows.
Ideally, considering these questions will help you do two things: lower your costs and differentiate your business from the competition. And that’s really all you need to create a blue ocean. Even more so, if your company keeps addressing these four factors – that’s raise, eliminate, reduce, and create –, it will stay one step ahead of the competition at all times.
Final summary
In this short Blink, you’ve learned about the difference between red and blue oceans. Rather than competing for limited market space, successful businesses often capture new markets with unlimited potential. They’re discovered by raising, eliminating, reducing, and creating industry factors in a way that lowers costs and sets your business apart from the competition.
ORIGINALS BY ADAM GRANT (COURTESY OF BLINKIST) [THE HOW]
What’s in it for me? Embrace the original in you!
We have all heard of that elusive quality known as “originality.” But while it remains something highly coveted, referring to someone as an “original” can also bring up connotations of eccentricity or weirdness.
So, can there be originality without originals?
These blinks look at the ways in which you can be non-conformist and original without getting shunned, as well as some of the originals who have challenged the status quo and pushed innovation throughout history.
In these blinks, you’ll find out
how your choice of web browser can indicate whether you’re original or not; why advocating against your innovative idea is a great way to get people on board; and how procrastination paved the way for one of the most famous speeches in history.
Originality is your key to a fulfilling career.
Look in any dictionary and it’ll tell you that originality is the quality of having a unique or singular character. But what’s an original? In today’s context, originals are people who not only dream up novel ideas and shake up the status quo, but who also take the initiative to make their unique vision a reality.
Even the smallest things can identify an original. Economist Michael Housman discovered in his research that a certain percentage of customer service employees stayed in their jobs far longer than others. Seeking clues, he discovered a surprising link between how long someone kept their job and their choice of internet browser. Sounds crazy, right?
Get this: employees who installed browsers other than the default Internet Explorer were not only more likely to keep their jobs, they were also more likely to take initiative, confront challenges and find new solutions. In the end, the tendency to install Google Chrome or Mozilla Firefox was tied to problem-solving abilities that, in turn, allowed these employees to stay in their jobs an average of 15 percent longer.
As for the other employees who simply used built-in browsers, they approached their roles in the same conventional way as they used the internet. They accepted the standards given to them and were unable to solve problems, which eventually made them sick of their jobs.
If you want to survive in the working world, your best bet is to become an original. The good news is, anyone can do it. Though we might not all be able to found our own companies, compose a musical masterpiece or alter the course of history with a stirring speech, we all have unique ideas with the potential to improve our work, our communities and our relationships.
Putting new ideas out there requires courage and the determination not to back down when you want change to happen. The first step toward becoming an original is overcoming your fear of taking action and standing up for your own ideas. But how? Find out in the next blinks.
Quantity leads to quality when it comes to generating great ideas.
Legend has it that physicist Isaac Newton was relaxing under a tree when an apple fell on his head. In a flash of brilliance, Newton was inspired to develop his law of universal gravitation. Unfortunately, great ideas like this usually don’t fall from trees; new ideas require hard work.
When it comes to idea generation, what’s more important – quantity or quality? As it happens, they’re equally important, specifically because quantity paves the way for quality in brainstorming. Psychologist Dean Simonton, renowned for his study of creative productivity, demonstrated in his research that highly creative individuals don’t necessarily produce better ideas; rather, they just make more of them.
By creating a larger volume of work, they had a higher probability of developing a small handful of brilliant ideas. For instance, Picasso’s entire body of work includes countless rugs and prints, 2,800 ceramics, 1,800 paintings, 1,200 sculptures and more than 12,000 drawings. And yet, only a small number of these pieces gave Picasso his success and status as an international art icon.
In other words, when it comes to quantity and quality, you can’t have one without the other!
Another of Simonton’s findings demonstrated that even geniuses can’t tell which of their works will become timeless classics and which ones will flop. So, again, the more you produce, the better. Simonton found that Beethoven judged his work quite differently than later experts did. Comparing letters where Beethoven rated 70 of his own compositions with the evaluations of contemporary critics, Simonton calculated that Beethoven had disagreed with them about 33 percent of the time!
Generating ideas, and lots of them, is the first step to unlocking your creative potential. But you shouldn’t see your brain as a creativity factory, pumping out original ideas the way cars are manufactured on an assembly line.
To create great ideas, we need to take it slow. That could mean taking a detour and procrastinating, or just making the time here and there to relax under a tree!
Procrastination can work creative wonders when you use it strategically.
Procrastinating, we’re told, is your productivity’s arch-nemesis; but is this really the case?
Leaving stuff to the last minute makes us more creative by forcing us to improvise. Would you have guessed that Martin Luther King Jr.’s most famous line was the result of procrastination? King was set to give a speech at the March on Washington for Jobs and Freedom, but didn’t even start writing the speech until the night before.
King’s iconic “I have a dream” line was partially improvised – gospel singer Mahalia Jackson cried out during King’s speech, imploring him, “Tell them about the dream, Martin! Tell them about the dream!” King abandoned his script and began to speak freely about his inspiring vision of the American future.
King’s speech is a fantastic example of the Zeigarnik effect. The phenomenon, named after Russian psychologist Bluma Zeigarnik, describes the way that our mind stays open to new ideas and insights, even after we attempt to finish a task and give up. Essentially, King’s unfinished speech left room for his brain to come up with brilliant lines.
For great originals, procrastination is a key strategy. It allows them to make gradual progress while remaining open to a range of possibilities. Leonardo da Vinci is another example of history’s prolific procrastinators. He began painting the Mona Lisa in 1503, then abandoned the project before returning to the painting some years later. The Mona Lisa was finally completed in 1519, 16 years later!
Historian William Pannapacker believes that this allowed da Vinci to procrastinate in a calculated way, experimenting with optical illusions and new painting techniques. Without this experimentation, and the procrastination that created the space for it, we may never have had the Mona Lisa or other brilliant works by original thinkers.
Admitting your weaknesses during a pitch will garner you more support.
Have you ever gotten a less-than-encouraging response to what you thought was your best idea yet? Rest assured, it’s not always because your idea is useless! There are a few common factors behind rejections.
For one thing, voicing an opinion that threatens to upset the status quo can be a threat to your business career and your network. A massive study conducted across nonprofit, service, retail and manufacturing companies revealed that the more frequently employees voiced their ideas and concerns to their superiors, the less likely they were to receive raises and promotions over a two-year period.
This is quite a troubling trend! So, what can you do to get people on board with your ideas? Strangely enough, your best option is to tell people why they should not accept your proposals. Start by being open about the shortcomings of your projects; this will surprise your audience and show them that you’re an honest person regardless of the situation.
This is what entrepreneur couple Rufus Griscom and Alisa Volkman did when presenting their online parenting magazine and blog network “Babble” to potential backers. To their audience’s great surprise, Griscom was up-front and told them that their website’s user engagement was lower than they’d expected, 40 percent of the news on the site was taken up by seemingly irrelevant celebrity gossip and their back end was in major need of an update.
Though it sounds like they were shooting themselves in the foot, investors were charmed by their approach. They trusted them, and Babble brought in $3.3 million in funding before being acquired by Disney in 2011.
Make radical ideas familiar by getting them out there often and finding common points of reference.
Do you think you look better in the mirror or in a candid photo? Most of us would prefer the reflection we see in the bathroom. Photos of ourselves can be cringeworthy and off-putting. Why is this? Well, because we’re seeing ourselves from an unfamiliar angle. It’s a classic human tendency to reject things that aren’t familiar to us – even our own images!
As you might have guessed, this presents another hurdle to dreaming up original ideas. But there are strategies you can implement to make even the most conventional coworker feel comfortable with your unorthodox solutions.
One of these is the mere exposure effect, where repeating yourself will give others time to warm up to your ideas. Research shows that exposing people to new ideas more often will make them more receptive over time. So, speak up and repeat yourself!
To make this easier, keep your ideas short and snappy, blend them with other ideas to show their different applications and be prepared to keep pushing your solutions for as long as necessary. Keep at it, and you’ll be surprised by how your peers’ responses improve!
Another useful strategy for making new ideas seem less controversial is to frame them in a familiar context. When the idea for the animated classic The Lion King was first pitched to Disney, producers were initially turned off by its dark storyline.
But in a meeting between scriptwriters and Disney executives, CEO Michael Eisner and producer Maureen Donley turned things around by highlighting the film’s similarities to Shakespeare’s King Lear and Hamlet. This was enough to persuade the producers, who were much more enthusiastic once the unconventional storyline was tied to a common point of reference.
The Lion King went on to become 1994’s highest-grossing film and the recipient of two Academy Awards. This example illustrates how great ideas can become a reality when their novelty is offset with familiar elements to win support.
The best collaborators are the ones that love to prove you wrong.
Regardless of what you’re pursuing, if you only listen to people who praise you, you probably won’t get very far. It might not be pleasant, but sometimes you need a bit of criticism to help you grow.
This was illustrated in a pivotal experiment by psychologist Charlan Nemeth. Groups of participants were asked to hire one of three possible job candidates. The first candidate, John, was presented as having the best skillset for the job.
Even so, some of the participants showed a preference for the less qualified candidate, Ringo. But when some participants argued in favor of the third candidate, George, the chance that the participants would end up hiring the best-qualified candidate quadrupled. How can we make sense of this?
By throwing a minority opinion into the mix that differs from the two leading views, the consensus is disrupted. Group members are then pushed to assess the situation for themselves and not simply follow what others are thinking. This is a great strategy to break up groupthink and encourage everyone to share their real opinions.
Groupthink occurs when people organized in groups prioritize avoiding conflict and reaching consensus over making the best choice possible. This concept, developed by Yale research psychologist Lester Irving Janis, is the underlying problem in poor team decision making. Another way to prevent groupthink hindering your own creativity is to surround yourself with people who constantly question your ideas.
This was the strategy used by Ben Kohlmann, a founding member of the Chief of Naval Operations’ Rapid Innovation Cell (CRIC), when his team began to work on innovative ideas for the navy. They succeeded in creating a whole range of creative solutions and were even the first to bring a 3D printer on a ship to print spare parts in case something broke while at sea.
This creativity wouldn’t have been possible without the powerful group dynamic that emerged as a result of Kohlmann’s calculated decision making. He chose junior officers with a track record of facing discipline as a result of challenging authority. Though these officers all had their own backgrounds and objectives, uniting their disruptive mindset with a common goal created the perfect environment for creativity.
Learn to disguise your ideas to get the supporters you need.
Though you might have a network of people who share the same goals and values as you, it’s no guarantee that they’ll support your ideas. If you want dependable allies, you need to win over your peers by hitting the right tone in your messaging. The trick is not to go over the top, but also to keep people interested.
Though we tend to think that common goals are what brings a team together, research has shown that the opposite is true. Dartmouth College psychologists Judith White and Ellen Langer illustrate this finding through the theory of horizontal hostility; this is a form of prejudice that surfaces in relationships between members of the same minority group.
For instance, the most dedicated members of radical political groups tend to attack each other more than they confront impostors and sell-outs within their movement, even though they share the same set of core values.
You can avoid horizontal hostility in your team by making your ideas seem a little less radical. To do this, you’ll need a disguise – or even a Trojan horse! The goal is, after all, not to convince people to change their attitudes entirely, but to connect with the values you know they already believe in.
Meredith Perry, the inventor of wireless power solutions for charging electronic equipment, received little support when she first presented her ideas to her physics professors and engineers. They all unanimously agreed that it was simply not possible at the time to charge electronic devices through waves passing through the air. So what did Perry do? She changed her tactics and used a Trojan horse.
By disguising her idea and telling people that she simply wanted to design a transducer, and not one that sent power wirelessly, she received a lot more support: her idea was interesting, but not too far-fetched. Collaborators and funders were much more willing to team up with her, and Perry was able to create her product and company, uBeam, which today provides innovative wireless charging solutions.
As we can see, it’s not enough simply to have creative ideas – you have to know how to find the right supporters and collaborators to make them a reality.
Final summary
The key message in this book: Unleash your creative potential by developing lots of ideas and sharing your best ones with others. To further boost your creativity, surround yourself with disruptive thinkers and make them feel comfortable about sharing their opinions. Learn to make your original idea seem familiar, accessible and appealing to get the support you need, and you’ll be ready to turn your unique plans into real-world solutions.
RANGE BY DAVID EPSTEIN (COURTESY OF BLINKIST)
What’s in it for me? Learn why taking a wide-ranging approach to life will pay off.
In our complex and cutthroat world, there’s a lot of pressure to get a head start and specialize early. Many successful people, such as Tiger Woods, start to focus on one path early in life. But delve a little deeper, and it becomes clear that it’s generalists, not specialists, who are primed to excel.
Generalists may take a little longer to find their path in life, but they are more creative, can make connections between diverse fields that specialists cannot. This makes them more innovative and, ultimately, more impactful.
Drawing on examples from medicine to academia to sport, these blinks explore how breadth and range are far more powerful than specialized expertise. They also show that experts often judge their own fields more narrowly than open-minded, intellectually curious amateurs do.
In these blinks, you’ll learn; what comic books have to tell us about the ingredients of success, how the complexity of modern life has changed the way we think, and why you should be a Roger; not a Tiger.
Starting early and specializing is fashionable, but has dubious merit.
At the age of ten months old, Tiger Woods picked up his first miniature golf club. At two, he showed off his golf drive on national television. Later that same year, he entered and won his first tournament in the under ten category. Tiger Woods embodies a now popular idea that the key to success in life is to specialize, get a head start and practice intensively.
This trend toward specialization doesn’t only show up in the sports world. In fact, it’s also true of academia, our complex financial system and medicine. Oncologists, for example, now rarely focus on cancer alone. Rather, they specialize in cancer of a particular organ. The writer and surgeon Atul Gawande notes that when doctors joke about right-ear surgeons, we shouldn’t be so quick to assume they don’t actually exist.
But is specializing really the way to go? Simply put, no. In many walks of life, building up experience in just one field doesn’t help performance. In a 2009 paper, psychologists Daniel Kahneman and Gary Klein explored the connection between experience and performance.
Klein shows that experience counts in certain fields. For firefighters, for example, years of focused experience trains them to recognize patterns in the behavior of flames, which enables them to make 80 percent of their on-the-job decisions instinctively in seconds.
But Kahneman found that in other areas, experience counted for nothing. Studying the assessment of officer candidates in the Israeli Defence Forces, he found that recruiters’ predictions of a recruit’s future performance, based on physical and mental abilities, were no more reliable than guesswork. Crucially, as the recruiters received more and more feedback after multiple recruitment rounds, they didn’t get any better at making predictions. Kahneman concluded that there was a complete disconnect between experience and performance.
Some fields of life resemble golf or firefighting. While not necessarily easy, they offer recurring patterns or simple rules that govern decision-making. But there are many more fields of life, like army recruitment, that are much more nebulous and require the creativity and flexibility that generalization offers.
Experimentation is as reliable a route to expertise as early specialization.
In 2006, a now 31-year-old Tiger Woods watched Roger Federer win the US Open final for the third year in a row. Both were at the peak of their powers. As they sipped champagne together in the locker room afterward, Federer felt he had never connected with someone who understood his feeling of invincibility so well. They became firm friends. But, as Roger later told a biographer, his story was very different from Tiger’s.
Roger’s mom was a tennis coach, but if she ever felt tempted to coach him, she resisted it. As a young boy, he dabbled in squash, skiing, wrestling, skateboarding, basketball, tennis and badminton. Later, he gave credit to this range of sports experience for helping his hand-eye coordination and athleticism.
Over time, he found that he liked sports with balls. He moved toward tennis as a teenager, but not intensively. In fact, when his instructors recognized his talent and tried to move him to a group of older players, he asked to stay in the group with his friends. Roger Federer’s winding path to tennis success points to the fact that sampling, rather than specialization, can often be the best route to eventual success.  
And plenty of evidence across multiple disciplines supports this. This is true even in an area like music, where plenty of outstanding musicians do specialize young. World-renowned cellist Yo-Yo Ma, for instance, started playing music at a very young age. But what many people don’t know is that Ma first tried violin and piano, and only moved to the cello because he didn’t like the first two.
Yo-Yo Ma isn’t alone in this. In a study of students at a British boarding school, music psychologist John Sloboda found that every one of the students who attended structured music lessons early in their development was categorized by the school as “average,” while not one was “exceptional.” In contrast, those children identified as exceptional were those who had tried out three instruments.
So, if you haven’t yet found your calling, experiment. You could take Vincent van Gogh as inspiration. He tried everything from working in bookstores to teaching and art dealing to preaching before finding his calling as an artist who changed painting forever.
Let’s find out how this works.
Living in a complex world has increased the average person’s IQ and ability to think abstractly.
In 1981, James Flynn, a professor of political studies from the beautiful hilly town of Dunedin in New Zealand, changed the way we think about thinking.
Flynn stumbled upon reports of IQ test scores of American troops that showed dramatic improvement between the two World Wars. The same score that placed a World War I soldier in the 50th percentile would only land him in the 22nd percentile of World War II troops. Intrigued, Flynn asked researchers in other countries for data. He received IQ test results from the Netherlands that showed similarly huge leaps from generation to generation. He then compiled data from 14 other nations.
In what’s now known as the Flynn effect, this research reveals an average three-point increase in IQ every decade in over 30 countries. But what causes this rapid rise? The work of a Russian psychologist, Alexander Luria, gives us an idea.
In 1931, the Soviet Union was changing rapidly. Remote, essentially premodern villages operating in ways unchanged for centuries were converted to collective farms with industrialized development, planned production and division of labor.
Luria capitalized on this rate of change to conduct unique studies. In one experiment, he asked villagers to sort wools into groups. In more modern villages, people would happily group similar pieces of wool, like those in different shades of blue. But in the remote, still premodern villages, participants simply refused to do so. According to them, each piece of wool was different – it was an impossible task!
Other questions involving conceptual thinking got a similar response. One villager, named Rakmat, was shown a picture of three adults and one child and asked which person did not belong. But Rakmat didn’t think about the question abstractly, as we would, and identify the child as different. Instead, he insisted that the boy must stay with the adults and help them with their work.
Luria’s findings were clear. The more exposure to modernization, the greater the ability to make conceptual connections between objects or abstract notions. Today, our minds are constantly dealing with abstract concepts. We glance at a download progress bar on our computer, for example, and instantly understand its meaning. Our minds are better at understanding a breadth of topics and making connections between ideas than ever before.
And yet, we continue to narrow our conceptual focus.
If you want it to stick, learning should be slow and hard, not quick and easy.
The teachers you liked the most in your educational career might be the ones who taught you the least. A study of teaching at the US Air Force Academy tracked the progress of thousands of students working with hundreds of different professors, starting with Calculus I classes. It found that the professors whose students’ got better grades on the exam were also highly rated in student evaluations. The professors whose students did not receive good grades received harsher student feedback.
But when the economists conducting the study looked at long-term results, there was a twist. The professors who received positive feedback had a net negative effect on their students in the long run. In contrast, those professors who received worse feedback actually inspired better student performance later on.
Rather than teaching to the test, these professors appeared to be facilitating a deeper understanding of underlying math concepts. It made their classes frustrating and difficult, hence the poor grades and student evaluations. But it paid off in the long run. Those professors were using desirable difficulties – harder, but ultimately more rewarding, ways to learn.
There are certain techniques we can all use that embrace desirable difficulties. One such technique is spacing, which means leaving time between learning something and practicing it. Consider a 1987 study in the Journal of Experimental Psychology. This study separated Spanish students into two groups, testing one group on vocabulary that they had learned the same day, and the other group weeks later. Eight years later, and with no further study in the interim, the two groups were tested again. The results showed that the latter group could remember over 200 percent more words.
Even short-term spacing is effective. In a 1972 study, researchers at Iowa State University read people a series of words. The first group of participants was asked to recite the words straight away. Another group was asked to recite them after being distracted for fifteen seconds by some simple math problems.
The first group did considerably better than the group that was distracted. But later the same day, the participants were asked to write down each word they could recall. This time, the group that previously performed worse did the best. The process of working hard to recall the information in the first instance had helped them move it from short-term to long-term memory.
So, don’t get too excited by quick progress when you learn. Embrace hard, slow learning. It will pay off in the long run.
A narrow focus is unhelpful, and a remedy for this is to think outside the box.
In some environments, dealing with specialists is desirable. If you need an operation, you probably want a doctor who specializes in the procedure and has done it many times before. However, as we benefit from more reflection and thinking, this narrow focus can be unhelpful.
For example, cardiologists use stents – metal tubes that hold blood vessels open – to treat chest pain so often that they often do so reflexively, even in situations that may be dangerous or inappropriate. This explains a 2015 study by Dr. Anupam Jena of Harvard Medical School. The study found that patients with cardiac arrest or heart failure were actually less likely to die if they were admitted to hospital while top cardiologists were away.
Other fields also point to the benefits of looking at problems with an outside view, rather than the inside view dictated by your own particular specialty.
In a study by University of Sydney professor Dan Lovallo, private equity investors were asked to provide a detailed assessment of businesses they were considering investing in, including their estimated return on investment. The investors were then asked to write notes about some other projects with broad similarities, like another tech start-up or an infrastructure project.
It turned out that the investors’ estimates of returns for the businesses they were actually planning to invest in were around 50 percent higher than for those alternative projects they had identified but not looked at in detail. The investors were shocked to discover the differences, and quickly slashed their estimated profit for their original potential investments.
As further psychological research has repeatedly shown, the more details we consider about something, the more extreme our judgments become. In one example, students rated a university higher when told that only certain science departments, rather than all science departments, were ranked in the national top ten.
Clearly, failing to see things from a broad perspective can lead to some bad calls.
A breadth of experience and interest drives innovation.
Comic books can tell us a surprising amount about range and success. When Dartmouth business professor Alva Taylor and Henrik Greve from the Norwegian School of Management decided to examine the impact of individual breadth on creative impact, they chose to study comics.
Tracking the careers of comic creators and the commercial success of thousands of comic books from 1971 onward, they made some predictions about what would boost the average value of a comic. They predicted that the more comics a creator made, the better the comics would be. Further, they thought that the more resources a publisher had, the higher quality and more successful its product would be.
All these assumptions were wrong. Neither experience nor financial resources bred success. What did drive success was the breadth of a comic creator’s experience across comic genres. Of 22 genres, the more a creator had worked in, from comedy to crime, fantasy to non-fiction, the more successful they were. But this link between breadth and success isn’t just the case in creative or artistic worlds.
Andy Ouderkirk, an inventor at the multinational company 3M, was named Innovator of the Year in 2013 and has been named on 170 patents, a proxy for creative success. He became fascinated with what generates successful and inventive teams, so he started to do some research. He found that the inventors who were most likely to succeed within 3M and win the company’s Carlton Award, which recognized innovation, were not specialists. They were polymaths, people with one area of depth, but a great deal of expertise in other areas as well.
These polymaths tended to have many patents in their area of focus, but also repeatedly took expertise gathered in one area and applied it to another. A study of prestigious scientists led by Robert Root Bernstein, a Professor of Psychology at Michigan State University, confirm Ouderkirk’s findings. Comparing Nobel prize-winning scientists to other scientists, the figures show that Nobel laureates are a full 22 times more likely to be an amateur actor, magician, dancer or performer.
So, for any hiring managers out there looking for fresh talent, here’s a plea. Don’t just look for people who fit into your clearly-defined slots. Make some space for those who don’t fit so clearly into any one category. Their breadth of experience might be invaluable.
The experts and pundits that our society listens to are usually hopeless at making predictions.
During 20 years of the Cold War, world-renowned forecasting expert Philip Tetlock collected and assessed the predictions of 284 experts. He concluded that experts are absolutely terrible at making predictions about anything.
Tetlock found that an expert’s years of experience, academic degree and even ability to access classified information made no difference. When experts said that some potential event was impossible, it happened in 15 percent of cases. Events declared to be an absolute sure thing failed to occur 25 percent of the time.
And worryingly for anyone who listens to cable news, Tetlock found that there was a perverse and inverse relationship between fame and accuracy. The more an expert appeared in the news, the more likely they were to be wrong, or as Tetlock famously put it, “roughly as accurate as a dart-throwing chimpanzee.”
One of the problems was that many of the experts’ focus was too narrow. Having spent entire careers studying a single issue – say, US-Soviet relations – they tended to have explicit theories about how it worked. So, what makes a better forecaster of future events? Well, researchers like psychologist Jonathan Baron point to active open-mindedness – a willingness to question your own beliefs. Most of us fail at this, and can’t override our strong instinct to cherry-pick evidence that confirms our existing beliefs.
Consider a study run by Yale professor Dan Kahan. Pro and anti-Brexit voters were first tasked with interpreting a set of statistics about the effectiveness of a skin cream. Most participants completed the task successfully. But when presented with the same numbers framed as the link between crime and immigration, many of the participants misinterpreted the statistics according to their political beliefs. The same study has yielded similar results in the US on the topic of gun control.
So, how exactly can we combat our tendency to stick to our existing beliefs, despite the evidence? Kahan argues that one personality feature is important if we want to stay open-minded and think clearly about the world around us. Instead of scientific knowledge – how much you know – emphasize scientific curiosity – a desire to learn more, willingness to look at new evidence and ability to think with a genuinely open mind.
Now, let’s consider how we can embrace this kind of curiosity.
To be more of a generalist, you need to change your attitude toward learning and success.
See if you can answer this question correctly. Disease X has a prevalence of one in 1,000 people. The test for the disease has a false positive rate of five percent. What is the chance that someone receiving a positive test result has the disease?
If your answer was two percent, or 1.96 to be precise, you got it right. And in doing so, you did better than the 75 percent of physicians and students at Harvard and Boston University who got it wrong. Their most frequent answer was 95 percent.
The problem is straightforward if you know how to think about it. In a sample of 10,000 people, ten will have the disease and get a true positive. Five percent, or 500 people, will get a false positive. So out of the 510 people with a positive result, only 10, or 1.96% are ill. Sadly, many students aren’t taught to think openly about such problems. And this, according to Arturo Casadevall –  a star in the world of microbiology and immunology – has to change.
In a new role at the Johns Hopkins Bloomberg School of Public Health, Casadevall is developing programs focused on an interdisciplinary understanding of topics such as philosophy, ethics, statistics and logic. One course, called “How do we Know What is True,” examines different types of evidence in various academic disciplines. “Anatomy of Scientific Error” encourages students to hunt for signs of misconduct or poor methodology in scientific research.
Casadevall hopes that, with a more rigorous grounding in reasoning and multidisciplinary thinking, students will be better prepared to make a real impact on our economy and society.
Of course, not all of us hold senior academic positions like Casadevall. What can we do to expand our range? Well, one thing is to embrace failure. Dean Keith Simonton, a creativity researcher, has shown that the more work creators produce, the more failures they produce, but they are also more likely to produce a superstar success. Thomas Edison, for instance, held over 1,000 patents, many of which were ultimately failures. But his successes, like the light bulb, were revolutionary.
Treading a wide-roaming, disorderly path of experimentation may not always bring instant results. But it may just be the best route to greatness in the end.
Final summary
The key message in these blinks: Embracing range, experimentation and breadth of experience is often a better road to success than specialization. Range demands patience, open-mindedness and scientific curiosity. If we can foster and exemplify these, the chances that we will generate major innovations and contribute significantly to our economy and society increase.
THINKING IN BETS BY ANNIE DUKES (COURTESY OF BLINKIST) CROUPIER COMPTABLE PSYCHOLOGY
Human minds tend to confuse decisions with their outcomes, which makes it hard to see mistakes clearly.
Super Bowl XLIX ended in controversy. With 26 seconds left in the game, everyone expected Seattle Seahawks coach Pete Carroll to tell his quarterback, Russell Wilson, to hand the ball off. Instead, he told Wilson to pass. The ball was intercepted, the Seahawks lost the Super Bowl, and, by the next day, public opinion about Carroll had turned nasty. The headline in the Seattle Times read: “Seahawks Lost Because of the Worst Call in Super Bowl History”!
But it wasn’t really Carroll’s decision that was being judged. Given the circumstances, it was actually a fairly reasonable call. It was the fact that it didn’t work.
Poker players call this tendency to confuse the quality of a decision with the quality of its outcome resulting, and it’s a dangerous tendency.
A bad decision can lead to a good outcome, after all, and good decisions can lead to bad outcomes
In fact, decisions are rarely 100 percent right or wrong. Our decision-making is like poker players’ bets. We bet on future outcomes based on what we believe is most likely to occur.
So why not look at it this way? If our decisions are bets, we can start to let go of the idea that we’re 100 percent “right” or “wrong," and start to say, “I’m not sure.” This opens us up to thinking in terms of probability, which is far more useful.Volunteering at a charity poker tournament, the author once explained to the crowd that player A’s cards would win 76 percent of the time, giving the other player a 24 percent chance to win. When player B won, a spectator yelled out that she’d been wrong. But, she explained, she’d said that player B’s hand would win 24 percent of the time. She wasn’t wrong. It was just that the actual outcome fell within that 24 percent margin.
If we want to seek out truth, we have to work around our hardwired tendency to believe what we hear.
We all want to make good decisions. But saying, “I believe X to be the best option” first requires good-quality beliefs. Good-quality beliefs are ideas about X that are informed and well thought-out. But we can’t expect to form good-quality beliefs with lazy thinking. Instead, we have to be willing to do some work in the form of truth-seeking. That means we have to strive for truth and objectivity, even when something doesn’t align with the beliefs we hold.
Focusing on accuracy and acknowledging uncertainty is a lot more like truth-seeking, which gets us beyond our resistance to new information and gives us something better on which to bet.
We can learn a lot from outcomes, but it’s difficult to know which have something to teach us.
The best way to learn is often by reviewing our mistakes. Likewise, if we want to improve our future outcomes, we’ll have to do some outcome fielding. Outcome fielding is looking at outcomes to see what we can learn from them.
To become more objective about outcomes, we need to change our habits.
Habits work in neurological loops that have three parts: cue, routine and reward. As Pulitzer-prize-winning reporter Charles Duhigg points out in his book The Power of Habit, the key to changing a habit is to work with this structure, leaving the cue and reward alone but changing the routine.
We can improve our decision-making by being part of a group, but it needs to be the right kind of group.
We’ve all got blind spots, which makes truth-seeking hard. But it’s a little easier when we enlist the help of a group. After all, others can often pick out our errors more easily than we can.
But to be effective, a group dedicated to examining decisions isn’t like any other. It has to have a clear focus, a commitment to objectivity and open-mindedness, and a clear charter that all members understand.
In a decision-examining group committed to objective accuracy, this kind of change is self-reinforcing. Increasing objectivity leads to approval within the group, which then motivates us to strive for ever-greater accuracy by harnessing the deep-seated need for group approval that we all share.
To work together productively, a group needs CUDOS.
Shared commitment and clear guidelines help define a good-quality decision-examining group. But once you’ve got that group, how do you work within it?
You can start by giving each other CUDOS.
CUDOS are the brainchild of influential sociologist Merton R. Schkolnick, guidelines that he thought should shape the scientific community. And they happen also to be an ideal template for groups dedicated to truth-seeking. The C in CUDOS stands for communism. If a group is going to examine decisions together, then it’s important that each member shares all relevant information and strives to be as transparent as possible to get the best analysis. It’s only natural that we are tempted to leave out details that make us look bad, but incomplete information is a tool of our bias. U stands for universalism – using the same standards for evaluating all information, no matter where it came from. When she was starting out in poker, the author tended to discount unfamiliar strategies used by players that she’d labeled as “bad.” But she soon suspected that she was missing something and started forcing herself to identify something that every “bad” player did well. This helped her learn valuable new strategies that she might have missed and understand her opponents much more deeply. D is for disinterestedness and it’s about avoiding bias. As American physicist Richard Feynman noted, we view a situation differently if we already know the outcome. Even a hint of what happens in the end tends to bias our analysis. The author’s poker group taught her to be vigilant about this. But, teaching poker seminars for beginners, she would ask students to examine decision-making by describing specific hands that she’d played, omitting the outcome as a matter of habit. It left students on the edge of their seats, reminding them that outcomes were beside the point! “OS” is for organized skepticism, a trait that exemplifies thinking in bets. In a good group, this means collegial, non-confrontational examination of what we really do and don’t know, which keeps everyone focused on improving their reasoning. Centuries ago, the Catholic church put this into practice by hiring individuals to argue against sainthood during the canonization process – that’s where we get the phrase “devil’s advocate.”
If you know that your group is committed to CUDOS, you’ll be more accountable to these standards in the future. And the future, as we’ll see, can make us a lot smarter about our decisions.
To make better decisions, we need to spend some time in the future.
Temporal Discounting – making decisions that favor our immediate desires at the expense of our future self – is something we all do.
We can also recruit our future feelings using journalist Suzy Welch’s “10-10-10.” A 10-10-10 brings the future into the present by making us ask ourselves, at a moment of decision, how we’ll feel about it in ten minutes, ten months and ten years. We imagine being accountable for our decision in the future and motivate ourselves to avoid any potential regret we might feel.
Backcasting, imagining a future in which everything has worked out, and our goals have been achieved, and then asking, “How did we get there?" This leads to imagining the decisions that have led us to success and also recognizing when our desired outcome requires some unlikely things to happen. If that’s the case, we can either adjust our goals or figure out how to make those things more likely.
Premortems are when we imagine that we’ve failed and ask, “What went wrong?" This helps us identify the possibilities that backcasting might have missed. Over more than 20 years of research, NYU psychology professor Gabrielle Oettingen has consistently found that people who imagine the obstacles to their goals, rather than achieving those goals, are more likely to succeed.
Final summary
The key message in these blinks: You might not be a gambler, but that’s no reason not to think in bets. Whether or not there’s money involved, bets make us take a harder look at how much certainty there is in the things we believe, consider alternatives and stay open to changing our minds for the sake of accuracy. So let go of “right” and “wrong” when it’s decision time, accept that things are always somewhat uncertain and make the best bet you can.
Side Note: I think there is a link between Poker and Financial Psychopathy & Cerebral Narcissism because of the Rewiring of the Brian Benefits of Poker through Dopamine Release.
PITCH ANYTHING BY OREN KLASS (COURTESY OF BLINKIST)
PITCH ANYTHING is a fast-paced narrative packed with crystal clear examples illustrating the unique S.T.R.O.N.G. Method, which takes advantage of how the brain really works by Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; and Getting a Decision.
You must tailor your pitch to the audience’s croc brains.
Everyone should learn to pitch ideas well. In every profession, from dentistry to investment banking, there comes a time when you must convince someone of something. Unfortunately, there is a gap between what we are trying to tell our audience and how they perceive it. To understand this gap and overcome it, we must look at the evolution of the human brain.
Basically, the human brain has evolved in three separate stages, resulting in three distinct parts: the primitive reptilian part, the croc brain, developed first. It’s a simple device primarily focused on survival and it can generate strong emotions, like the desire to flee a predator. Next, the midbrain developed. It allows us to understand more complex situations, such as social interactions. Finally, the sophisticated neocortex evolved, facilitating reasoning and analysis to understand complex things.
When you pitch, you use your neocortex to put into words the ideas you are trying to convey. Unfortunately, your audience doesn’t at first process these ideas with their neocortices. Instead, it is the audience’s primitive croc brains that receive the ideas and they ignore everything that is not new and exciting. Worse still, if your message seems abstract and unfathomable to the croc brain, it might perceive the message as a threat. This will make your audience want to flee to escape the situation.
This is why you must tailor your pitch to the croc brain. Since croc brains are simple, your message should be clear, concrete and focused on the big picture. You also need to ensure the croc brain sees your message as something positive and novel, which deserves to be passed on to the higher brain structures.
To secure your target’s attention, you must create desire and tension.
The one critical thing you need throughout your pitch is the attention of your target. To successfully attain this, research has shown that you must evoke two sensations in your pitch: desire and tension. Desire arises when you offer your target a reward, and tension arises when you show them they might lose something, like an opportunity, as a result of this social encounter. On a neurological level, this effectively floods your target’s brain with two neurotransmitters: dopamine and norepinephrine.
Dopamine is a chemical associated with anticipating rewards — desire. One such reward would be the pleasure of understanding something new, such as solving a puzzle. Thus, to increase the level of dopamine in your target’s brain, you must introduce novelty through a pleasant surprise, like an unexpected yet entertaining product demo.
Norepinephrine, on the other hand, is the chemical responsible for alertness and it creates tension in the target. If your pitch convinces them that there is a lot at stake here, their brains will be flooded with norepinephrine.
To create tension, you must create a bit of low level conflict with a push-pull strategy. This means first saying something to push the target away, like, “Maybe we aren’t a good match for each other.” You then counter this by pulling the target back toward you with something like, “But if we are, that would be terrific.”
This push-pull dynamic creates alertness in the target, as they sense that they might lose this opportunity. Depending on the situation, you may use very powerful push-pull statements, especially if you sense your target’s attention beginning to wane.
To control a meeting, you must first establish frame control.
Different people will see any given situation from a different perspective or point of view based on their intelligence, ethics and values. These perspectives are called frames, and they dictate how we perceive social situations such as meetings and sales pitches. Frames also determine who controls those situations.
When two people meet, their individual frames crash into each other. Only one frame can survive such an encounter — the stronger one. For example, let’s assume a cop pulls you over for speeding. He has a strong moral-authority frame and you only have a weak “I’m so sorry officer”-frame. It is clear that when your frames clash, his frame will prevail. This means he will control every aspect of the encounter: from its duration to its content and tone.
You will often face a similar clash of frames in a business environment; for example, a customer may be focused on the price of your product while you are focused on its quality. You will both try to get the other to focus on what you think is important.
If it is your frame that survives this clash, you will have frame control in the situation meaning your ideas and statements will be accepted as facts by the customer. This is a crucial advantage in any pitch. Without frame control, you are unlikely to convince anyone of anything.
You will often encounter the power frame, time frame and analyst frame, hence you must know how to counter them.
In a pitch or sales meeting you will often encounter certain archetypes of frames, and it is important you choose strong with which to counter them.
Typically, your target will use the power frame which exudes arrogance. You must not do anything that validates the other person’s power. Instead, use small acts of defiance and denial to bust the frame; for example, by yanking your presentation material away from the target if they do not seem to be taking it seriously.
Another oft-used frame is the time frame, where your customer asserts control over time: “I only have ten more minutes.” This is meant to push you off balance, but you can always counter with: “That’s fine, I only have five.”
A particularly lethal frame is the analyst frame, denoted by a fixation on details and numbers. If your opponent is in this frame, they will likely insist on drilling down into minor technical and financial details, effectively bogging down your pitch.
In such situations, give a direct but high-level answer to the question asked and get right back to your pitch. Analysis comes later. Before more questions come up, counter the analyst frame with your own intrigue frame. This basically means you tell a compelling personal story and leave it unfinished as a cliffhanger: “… so there we were, in a pitch black, falling airplane with no idea what was going to happen. Anyway, back to the pitch …" This redirects the focus of the room onto you and makes the discussion personal once again.
Use prizing to make the target seek your acceptance.
The most important frame you should be able to use is the prize frame, as it works in a variety of situations against many opposing frames.
Typically when you’re selling something or pitching an idea, your target will tend to see their money as the “prize” of the meeting, something you have to fight for. You must reframe the situation so that you are the prize and they would be lucky to do business with you.
Because people tend to want things they can’t have, prizing yourself will make your target work for your acceptance instead of the other way around. BMW does this with a special-edition M3. The company demands prospective buyers sign a contract assuring they will take proper care of the car, otherwise they cannot buy one.
In a pitching situation, never engage in behavior that makes it seem as if you are chasing the target, for example by agreeing to last minute schedule changes or trying to prematurely close the deal by saying things like, “So, what do you think so far?” Such behavior only reinforces the impression that the target is the prize. Instead, get your target to explicitly qualify themselves to you; for example, you could say, “I am very particular about with whom I work. Why should I do business with you?” This usually catches them off guard and they start trying to impress you.
Stack frames to trigger hot cognitions.
Contrary to popular belief, we are more prone to making choices instinctively than through rational analysis. In fact, we often make a decision about something before we even fully understand it and only later come up with reasons for that decision. These gut calls are called hot cognitions, whereas the decisions arrived at through rational reasoning are known as cold cognitions.
After you’ve introduced your big pitch idea, you want to trigger hot cognitions within your target. These will make him or her want what you have to offer in mere seconds, instead of analyzing your pitch for days to reach a rational, cold decision. You trigger the hot cognitions by stacking frames, meaning you introduce multiple frames in quick succession.
The first frame is the intrigue frame: you tell your target a compelling story, a personal narrative where a dilemma is solved. At the crucial juncture, you stop telling the story, leaving your target on the edge of their seat, ensuring their full attention.
Next, you pile on the prize frame, where you flip the tables on the target: instead of trying to impress them, make them qualify themselves to you. You could say something like, “This deal has so many investors after it, I have to choose who to take on board.”
After this, you stack on the time frame by adding time pressure to the pitch: “Unfortunately, this is a limited-time offer, and the train, so to speak, is leaving the station on Monday.” This will make the target feel like they are losing an opportunity, at which point they will want it even more.
By triggering all these hot cognitions in the target, you will leave them drooling for what you have to offer.
Don’t be needy – make the target chase you.
Neediness, otherwise known as validation-seeking behavior, is a sign of weakness and it can be absolutely fatal to your pitch. If you act needy, the audience will sense you are weak and their primitive croc brains will classify your proposal as a threat – to their money. This can easily push you into a vicious cycle where the audience becomes more and more distant due to your neediness, which in turn makes you anxious and even needier!
To negate neediness, you can use a simple three-step formula based on the movie The Tao of Steve, where the protagonist, Dex, follows a pseudo-Taoist philosophy to pick up women.
First, try to eliminate your desires, at least in the eyes of the target. If they have something you desperately want, this will translate as neediness in you. To negate this, make it clear to the target that you do not need them.
Second, focus on the things you do well, your strengths. Demonstrate something that showcases your excellence. Dex, for instance, was great with children and made sure the target of his affections saw this. Similarly, you must demonstrate excellence in front of your target.
Third, withdraw. At the crucial moment when your target expects you to chase them for their money, withdraw instead by saying something like, “I’m not totally convinced we’re a good match for each other.” This will make them chase you, much like the women in the Tao of Steve chased Dex.
To pitch effectively, you must attain situational alpha status.
Status plays a vital part in any social encounter. In any meeting, a dominant member known as an alpha emerges, while others take subordinate beta-positions. It is very difficult to be persuasive from a beta-position; hence, you must grab alpha status.
Though some elements of status, like your reputation or wealth, are quite stable, situational status can vary immensely; for example, while a successful surgeon has considerably higher social status than a golf teacher, the teacher is still the alpha during a golf lesson.
Often your pitch targets will lay so-called beta traps to force you into the situational beta position; for example, being made to wait in the lobby is a classic beta trap.
You must try to ignore these traps and avoid doing anything that enforces your opponent’s alpha status. Instead, use small acts of defiance and denial to grab the situational alpha status for yourself as soon as you can.
Say a customer has made you wait in the lobby. Once in the meeting room, you could begin examining some papers on the table in front of you. When the customer peeks at them, you could yank them away and say something like, “Nope, not until I’m ready.” If done in a good-natured, half-joking manner, this enforces your alpha position.
Once you have alpha status, you must then steer the discussion into a direction where you are the expert, much like the golf professional talks about golf, not heart surgery, when teaching the surgeon. To solidify your status, force your opponent to say something that reinforces your alpha position with a good-natured jest, like, “Remind me, why on earth should I work with you guys on this?”
Keep your pitch short and simple.
Before you begin any pitch, let your target know you will keep the presentation short. This will put them at ease. When Watson and Crick presented their Nobel Prize-winning idea of the DNA helix, they only needed five minutes. If you know what you are doing, you can pitch anything in twenty.
Start your pitch by introducing yourself. This does not mean rattling off your entire résumé but just outlining your greatest successes, like projects where you really did something impressive.
Most people will be tempted to jump right to the “big idea” for which they’re trying to get financing. But before you get to it, you should address one crucial concern in your target’s mind. Namely, you must explain why now is the right time to invest.
Rather than a long and complex analysis, simply outline the economic, social and technological forces which make your deal unmissable right now. Economic forces that benefit your pitch, for example, could be your target customers becoming wealthier and interest rates going down, the social forces could be the rising consumer concern for the environment, and the technological force could be the development of the electric car. You must present these forces in a way that shows a window of opportunity has recently opened but will not remain open forever.
The three forces set the stage and paint a backstory for your big idea, which should also be kept brief and simple. Use an established “recipe” for this: “For [target customers] who are dissatisfied with [current offerings on the market]. My product is a [new idea] that provides [solution to key problem] unlike [competing product]. My product has [key product features].”
That’s it. The time for details comes later.
Final summary
The key message in this book is: In any social encounter where you aim to be persuasive, it is vital that you seize control of the situation and ensure the target sees your pitch through the frame of mind you have chosen. At the same time, you must cater your pitch so that on a neurological level, the target’s brain works for you, not against you.
TRIBES BY SETH GODIN (COURTESY OF BLINKIST)
All Tribes Share 3 Components
A Group of People
A Common Cause
At least one Leader who Represents and Organizes the Tribe
The most important feature for a tribe is the shared cause.
A tribe’s shared cause leads its members to internalize the tribe’s values and ideas as their own. These internalized incentives make tribe members into driven believers instead of mere followers
Don’t engineer your ideas for the masses: make it exclusive and meaningful for a distinct group of people.
Apple set out to produce a new kind of phone that almost no one would initially like, but that a few people would really love.
With today’s technology, everyone can form and lead a tribe.
The first thing to know is that people need to be able to communicate intensely about their shared cause. This means that communication can’t just be vertical – between you (the leader) and the individual tribe members – more importantly, it must be horizontal, between tribe members.
With today’s technology, you have everything you need to facilitate both vertical and horizontal communication. Websites, blogs and social networks allow you not only to spread your cause, but also provide the room and the tools for your tribe to communicate, share ideas and organize. For example, you can use Basecamp to organize projects, and Twitter to share brief updates about developments. At the same time, these websites allow you to set ground rules for participation, and align everyone with your common vision by setting specific goals.
If you have a meaningful cause and the will to lead, people will follow.
Have you ever wondered how many people make up a movement? The answer is around 1,000: that’s the amount of true believers you need for a group to keep moving.
Creating a movement is about organizing an existing yearning into a way that tribe members can connect with each other, and form a movement under your leadership.
As former U.S. Senator Bill Bradley defines it, a movement contains three elements: A narrative that tells the story of the future you’re trying to build; a connection between the leader and the tribe and among the tribe members; and something to do – the fewer limits, the better.
When forming a tribe, don’t worry about making it grow – concentrate on tightening connections.
At least in the beginning, a tribe’s biggest advantage is not its size, but the multiple connections between the members, the leader and the outside world.
In fact, a tribe has four different directions of communication: Leader to tribe, tribe to leader, tribe members to one another and tribe member to outsider. Normal marketing pales in comparison, with communication generally only in one direction: company to market.
The most important of these directions is the communication between members. And this is where tightening a tribe comes in.
Tightening a tribe means bringing members closer together by facilitating communication and tightening their common bonds. You can do this by transforming a shared interest into one passionate goal, and by providing a platform for members to easily connect with each other.
Or you can harness the power of insiders and outsiders. To create a feeling of cohesion, you have to develop a culture of insiders – which inevitably excludes others. This allows the tribe to differentiate itself from other tribes, and create a stronger sense of internal identification.
Leadership is about stepping into a vacuum and creating motion.
For a tribe to form there has to be a particular change that people want to see made. This need for change has to come from a certain discomfort with the status quo, from a sense that there is something missing in the world. A leader steps right into this discomfort zone – the vacuum – and starts to organize so people will follow him.
Leaders do this despite the risks because of two things: they have faith in the cause and they know that innovation is always more effective the earlier it happens – so the sooner the better.
To make the world a better place, we need more heretics and less sheepwalkers.
What we need in the world are more heretics: people who question the status quo and the existing dogmas, and take action without asking for permission. Organizations need more heretics to advocate change from the inside: because if you hire amazing people and give them freedom, they will do amazing things. And tribes need heretics as leaders to break into new territory and help change the world.
SUISSE CAMBRIOLAGE
Scatter Site Shares Appreciation Rights Social Club
KEY MOTIFS
Mr. & Mrs. Smith, Physical Fitness, Force-Velocity Curve Stimulus-Fatigue-Recovery-Adaptation Performance Training, Circuits, Networking, Chaárms or Athena Venus-Mercury Cusp Births, Triple Decker Projects with Sand Rings, Brand Activation Modelling, Sports Larceny & Contract Racketeering, Sports for Orphans Charities, Short Film Series Acting, Polyglot, Industrial-Organizational Psychologist and Mergers & Acquisitions Bankers Advisory Team
KEY VALUES
Brass Knuckles as Weapons, Decadence, Socratic Methods Game Theory, Poker Country Clubs with Sports Betting Investment Trust, Red Bull Music Festivals, Athletic excellence, Sports Performance Centers, Med Spas, Patchwork Tattoos, Pastel Goth, Pastel Wavy Hair, Video Games, Real Estate Investment Groups, Scatter-site Share Appreciation Rights Social Club, Art House and Management Companies, Business Incubators and Startups Accelerators Collaboration Holding Company, Syncretism of Athena through Occult Magic to Warrior Spirits, Law Education EdTech Sponsor and Provider,  Armed Robbery Sports Playbooks, Force-Velocity Curve Physique, Smurfing, Sports Betting, Poker Tournaments, Enterprise Foundations, Rental Properties, and Overview of the Nevada Economy: The top three sectors by total employment are Real Estate and Rental and Leasing, Accommodation and Food Services, Retail Trade, while the unemployment rate across the state in 2022 was 4.8%.
AESTHETIC THEORIES
Subjective
Based on or influenced by personal feelings, tastes, or opinions
Precarious Balance
Precariously: If something is happening or positioned precariously, it's in danger. A glass could be precariously balanced on the edge of a table. If something is on the verge of danger, then the word precariously fits.
Semblance
Semblance is generally used to suggest a contrast between outward appearance and inner reality.
Phantasmagorical
Having a fantastic or deceptive appearance
adjective. having a fantastic or deceptive appearance, as something in a dream or created by the imagination. having the appearance of an optical illusion, especially one produced by a magic lantern.
Law of Polarity in Relationships
In any successful relationship that has an intimate connection and sexual attraction, there is polarity. What does this mean exactly? Polarity in relationships is the spark that occurs between two opposing energies: masculine and feminine. Gender does not affect whether you have masculine or feminine energy.
Second Reflection
Burden Aesthetics with Intentions
The Second Reflection lays hold of the Technical Procedures
CRIMINOLOGY THEORIES
Choice Theory: The belief that individuals choose to commit a crime, looking at the opportunities before them, weighing the benefit versus the punishment, and deciding whether to proceed or not.
Classical Theory: Similar to the choice theory, this theory ascertains that people think before they proceed with criminal actions; that when one commits a crime, it is because the individual decided that it was advantageous to commit the crime.
Critical Theory: Critical theory upholds the belief that a small few, the elite of the society, decide laws and the definition of crime; those who commit crimes disagree with the laws that were created to keep control of them.
Labeling Theory: Those who follow the labeling theory of criminology ascribe to the fact that an individual will become what he is labeled or what others expect him to become; the danger comes from calling a crime a crime and a criminal a criminal.
Life Course Theory: The theory that a person’s “course” in life is determined by short (transitory) and long (trajectory) events in his life, and crime can result when a transitory event causes stress in a person’s life causing him to commit a crime against society.
Positivist Theory: The positivist rejects the idea that each individual makes a conscious, rational choice to commit a crime; rather, some individuals are abnormal in intelligence, social acceptance, or some other way, and that causes them to commit crime.
Rational Choice Theory: Reasons that an individual thinks through each action, deciding on whether it would be worth the risk of committing a crime to reap the benefits of that crime, whether the goal be financial, pleasure, or some other beneficial result.
Routine Activity Theory: Followers of the routine activity theory believe that crime is inevitable, and that if the target is attractive enough, crime will happen; effective measures must be in place to deter crime from happening.
Social Learning Theory: Social learning indicates that individuals learn from those around them; they base their morals and activities on what they see others in their social environment doing.
Strain Theory: The theory holds that individuals will turn to a life of crime when they are strained, or when they are unable to achieve the goals of the society, whether power, finance, or some other desirable goal.
Trait Theory: Those who follow the trait theory believe that individuals have certain traits that will contribute to whether or not they are capable of committing a crime when pushed in a certain direction, or when they are in duress.
Consensual or Victimless Crime: Consensual crime refers to crimes that do not directly harm other individuals or property. Rather, individuals choose to participate in risky behaviors that may be considered against the law. This includes indulging in drug use, prostitution, or obscenity.
VICE SCRIPT MOVEMENT
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haydenigmatic · 4 months
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Hanniel (HAYN-yell) Amlinger (Connell)
Meet Hanniel, acknowledged but illegitimate, his lineage bears both the prestige of a Duke's blood and the stigma of a bastard's birth. His journey weaves through the courtly dances of power and prejudice, guided by the shadows of his parentage.
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His face and voice claim are none other than Henry Cavill of course.
Family Dynamics:
Duke Gerard- The Father
Hanniel holds a strong physical resemblance to him, for which he is favoured over his other half-siblings. However, the favouritism has strained the Duke's relationship with his legitimate children, especially Roderick, the heir.
Lady Myrah- The Loving Mother
His primary source of love and support. Lady Myrah shielded him from the harsh realities of courtly life, fostering a deep bond until her untimely demise.
Baron Matous - The Strict Grandfather
Strongly disapproves of Gerard for dishonouring his daughter. Initially distant from Hanniel due to the circumstances of his birth, but later provides support when his mother passes away.
Lord Rigel- The Understanding Uncle
Served as a mediator between Hanniel and his grandfather, providing a link to his maternal side.
Duchess Naraina - The Hostile Stepmother
Hanniel's stepmother, adds to the family tension. She holds animosity towards him and contributes to the hostile environment within the Connells.
Half-Siblings:
Roderick (Half-Brother, Older): Gerard's heir and the half-brother who feels the weight of his father's expectations. He harbours resentment toward Hanniel for being favoured and sees him as a possible threat to his inheritance.
Dreana (Half-Sister, Younger): The younger half-sister who, influenced by the family dynamics, shares the resentment towards him. Their relationship is strained, and she struggles to understand her father's preference.
Ulric (Half-Brother, Youngest): The youngest half-brother, caught in the tension between the older siblings and the family dynamics. Ulric is still impressionable, and his feelings toward Hanniel are influenced by the prevalent animosity.
Some details about him:
He possesses an exceptionally keen sense of smell. This heightened olfactory perception, though not widely known, allows him to discern subtle scents and detect changes in his surroundings, making him unusually aware of his environment.
Is renowned not only for his exceptional swordsmanship but also for his courtly manners, a juxtaposition to his internal struggle with the shame of his bastard status.
Despite his prowess in combat, often avoids bloodshed when possible, having a distaste for unnecessary violence.
Apart from his pet hawk, is an expert falconer, having trained various birds of prey.
Struggles with confidence issues, especially when interacting with those of higher social standing or women he finds attractive.
Takes meticulous care of his sword, meticulously polishing and maintaining it. The blade, a symbol of his prowess as a knight, holds sentimental value beyond its practical use.
is more active during the night. Whether it's training, reading, or reflecting, he finds a sense of peace and solitude in the quiet hours after sunset.
In childhood, struggled with a stutter, especially when overwhelmed or anxious. Though he overcame it with time, the occasional stutter reappears in moments of extreme emotion or when he's at a loss for words.
His deep connection with his mother shaped his values and ideals. Her death served as a catalyst for his determination to prove his worth.
Despite the familial discord, his father continues to provide for him through his uncle, ensuring Hanniel's well-being without his grandfather's knowledge.
Firmly believes in redemption and second chances, an ethos he carries both on the battlefield and in matters of the heart.
Shares a deep bond with Damon, considering him a close friend. Unlike the societal prejudices that often accompany bastards, Damon sees him as a true companion, transcending the labels imposed by noble birth.
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thesalemwitchtries · 5 months
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Dreaming Of a Grave: Chapter Three
Word Count: 3,284
Pairing: Matt Murdock x Named! Fem! Enhanced! Reader
Warnings: Descriptions of injuries sustained through physical assault (no implication of sexual assault at all, so maybe goons beat reader up in her apartment, but they weren't total pricks about it?), imagery/description of injury- metaphorical, distrust of police/government, Catholic Guilt written by an actual Catholic, so yk... its like organic or something, overuse of the series comma, thoughts of violence, Matt being so close to understanding Claire's points about personal safety.
Masterlist
Thank you so much for reading! Any comments or feedback are much appreciated!
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It wasn’t often that Matt had cause to doubt his abilities, but arriving at Tully’s apartment building had left him unsure if he’d be able to pick out the workmen amongst all of the other… possibilities. The first two floors were a mix of junkies and vacated apartments formerly owned by junkies, and each level after got cleaner. 
Still, aside from the few apartments that seemed to have taken Tully’s deal, the building was full of families and people. On the fourth floor, three apartments had newborns, one of them a set of twins. The garbage chute had never been cleaned, and was clogged before it reached the trash compactor outside. The workers had destroyed the central wiring, leaving the hall lights to buzz overhead. Amongst the other smells, evidence of the lack of water struck at his nose. 
How was he supposed to find the scents of two men buried under all of this? Beyond the grime of the street and the unfortunate living situations of the addicts, the building was full of the fragrance of so many lives.
Every person’s scent was unique. They were reflections of an individual’s humanity: body chemistry, habits, environment all mingling together into an olfactory fingerprint. 
If Matt didn’t know Foggy by name, he’d know him by the way his love for garlic clung to him, the spicier scent of a nervous sweat, and how he’d gotten hooked on coconut conditioner from an old girlfriend. And especially by the way Matt could tell he loved to laugh, little hints of it hanging around as pheromones echoing in his ears. 
Charlotte Tanner had a scent like Foggy’s and unlike any other he’d encountered. It was less chemical than most with subtle hints of cocoa butter lotion, she liked to use mint and rosemary, liked burning candles and giving ham to her very round cat. A mix of plants lined the windowsill and her skin, her ferns were thriving; the cacti bloated with overwatering. The scent of a computer, like plastic, metal, and dust all-in-one. Electronics and various mechanical components filled a corner of the apartment with their metallic tang. Then there was her: human, clean, healthy although over-caffeinated. 
Above all of it, was a bright and citrus-y joy. Hope and positivity steeped into the floorboards, nearly hiding the more recents wisps of anxiety. Matt worried that may be the only lasting trace of the visit from Tully’s ‘handymen’.
His knock on the door inspired a wave of bitter panic that prickled at his nose. Ms. Tanner’s pulse raced as she looked through the peephole, before her heartbeat peaked and the fear ebbed. Matt assumed that to be the moment she noticed his glasses and cane, his apparent harmlessness causing her to unlock the door and drop the chain. 
“Hello sir, this is apartment 15, can I help you?” Crisp, polite, and effective.
Something with wheels whirred up behind her, tucking itself behind her legs. It seemed to be about the height of a medium dog, and in terrible shape. On one side the hydraulics were running sluggishly and making a soft chugging noise, the thin metal casing was busted, paint scratched. Matt couldn’t decide what the machine’s purpose was. One of those robot vacuums probably. He’d been thinking about getting Foggy one for Christmas.
“Yes, is this Ms. Tanner?” Matt kept his expression clear, taking a deep breath to try and build a map of the apartment and the people who had been there. He could smell Brett and the stale cigar smoke that belied his mother, and Mrs. Cardenas had been there almost every day. 
“Um, yes?” she replied. The door swiftly closed halfway, shielding her body from him now that she knew Matt wasn’t lost, that he was there to see her. The little robot zipped to her feet, humming OLED display eyes also peering through the crack in the door. “I’m not expecting anyone.”
“No, I’d guess not,” Matt shrugged, tilting his head to focus on her rising pulse and the groan of her injuries. His train of thought was derailed by the mystery of what had been done to her. 
Filtering out the rest of the building and the sound of her brows furrowing in confusion, Matt tried to piece together what had happened. Across her side were hairline fractures on two ribs, a still dark bruise, and bean-shaped swelling. Then he caught it, almost drowned out by the scent of water from old pipes, soap, and lotion; there was a hint of rubber and the grime that lined the streets of New York. Have your face meet the pavement one time in a fight and you wouldn’t need senses like his for it to haunt you. 
Pieces clicked together. She was on the ground when she was kicked, possibly stomped on. Fists clenching around the handle of his cane, Matt resolved to help her, before finally responding.
“Sorry, that was rude of me, I’m Matt Murdock,” he stuck his hand out gently, pleased when she only hesitated slightly before taking it. As they shook hands, he felt the mostly healed scabs on her knuckles. So she got a few hits in— he was strangely proud. Good job sweetheart, never make it easy for ‘em.
“Gr-greeetingss st-teeeameed gueeest,” the little robot said from between her feet, moving back and forth on treaded tires in way that reminded Matt of someone swaying on their feet. The voice was tinny and crackled— the speaker had been damaged, and its speech was drawn out and wavery. Matt had no idea that robots could slur their words.
“Igor, hush,” she said sharply, nudging it back with her foot.
“St-st-teeeameed gueeest! I-iii-i am Igooorrr!” the thing spoke again, ignoring its chastising owner.
“It’s 'eh-steemed' guest,” she emphasized, “You’re getting mixed up with steamed vegetables,”
“You are our e-esteemed-d guest-egetables,” was the loud and almost proud reply. Matt couldn’t hold back a laugh, feeling the warm rush of blood across Charlotte’s face as she finally managed to knock the robot back into her apartment. It zipped off in a winding path, stuttering something about getting a water-glass of waters.
“Sorry, he uhhh- he needs a few repairs.”
Matt nodded, raising his gaze so that it landed somewhere near her eyeline. “Yeah, I’ve been told that’s been going around lately,”
Her spine straightened, the sheepish smile vanishing in a second as the hairs at the back of her neck rose, and her voice was firm as she spoke, “I’m not sure what you mean, I think that you’re in the wrong place.”
“I’m with Nelson and Murdock, representing Mrs. Cardenas and other tenants in the building against your landlord, Armand Tully. She addressed concerns that you had been physically assaulted by—”
Hearing the strain of her arm, Matt slid his cane into the doorjamb, preventing it from slamming closed in his face. The wind ruffled his hair back, but his expression remained fixed. Ms. Tanner tried to hide a grumble, but Matt caught that too as she opened the door back up to his faux-innocent face.
“Ms. Tanner, is everything alright?”
“Yes. Thank you for asking. Leave.”
Matt stood firmly in place. The floorboards creaked under her shifting weight, hand resting on her cocked hip with a huff. Lot of attitude considering I am trying to help you.
“Now.”
“I promised Mrs. Cardenas that I’d speak with you, please, hear me out.”
Not entirely true, but the words had spilled out of his mouth as a frantic need rose inside him. Maybe it was the nature of being a lawyer, but he’d never had to fight someone else to just let him help them before.
People came to him, they asked for his help, and standing across from this woman, so reluctant, had him on the edge of his comfort zone. Matt already felt guilty enough for what had happened. Right here, in the city that he swore to protect. Now the only way to alleviate that guilt required her to help him to help her, and they were clearly diametrically opposed in that regard.
Another put-upon sigh echoed from the depths of her chest. It almost had Matt believing that he was asking her to spend an afternoon explaining email scams to the elderly, rather than offering her assistance. “Okay, alright.”
“Whatever you’re afraid of, my partner and I can help you. You were assaulted in your own home, you deserve to feel safe again, and the men who did this deserve to be punished.” Matt had both hands wrapped around his cane, unable to stop himself from leaning forward in an earnest display. The door creaked closed just a bit more, and Matt straightened again, pleading with her. “We can help you, we’ll go down to the station with you to help you file a police report if you’d like, to make sure that they take your case seriously.”
“I appreciate your concern, but nothing happened to me.” 
His head tilted, the irregular skip in her heart telling him that it was a lie. Not that he needed to hear it, aside from the injuries slathered in a thick layer of makeup, Ms. Tanner was not a gifted liar. Everything about her demeanor told Matt that she’d say anything just to get him to leave.
“Tully, these men, they can’t just get away with what they’ve done.”
The sleeves of her sweater were being pinched and worried between her fingers, her thumb picking at a hole in the cuff. Matt heard the shift of her feet, the deep breath that filled her chest as she steadied herself. Abandoning any pretense of eye contact, her head slumped forward between her shoulders. 
“They’re not getting away with anything, no one touched me.” Another lie, this one mingled with a heavy sigh. There was a desperate tone to her voice where before there’d been exasperation.
A memory came to mind, of the nuns at St. Agnes watching old movies after hours. The kind with pretty women and sad endings, dames looking for trouble and bad guys meeting the fist of justice. They never had particularly happy endings, but he didn't mind that too much, it felt more realistic. Matt had preferred listening to them over the more chaotic alternatives outside of the church grounds, imagining his dad as the down-on-his-luck detective until he fell asleep missing his hero.
Hearing her voice, free from the crackle of old television speakers, it almost felt too raw. Matt could only pray that Ms. Tanner’s story wouldn’t be another similarity, dread sinking into the pit of his stomach. Just because it felt like a portent didn’t mean that it was one. 
“Going to the police can help.” Matt couldn’t help but repeat himself, as if there was some magic number of times that she had to hear it before finally agreeing. “Ms. Tanner, I will help you. I promise.”
Her head swung up to look at him, and Matt felt a prick of hurt when her head shook just the slightest bit. Obviously her disbelief wasn’t personal, but it stung nonetheless.
“No, police would just make everything worse,” she said, and Matt snapped to attention.
General fear of authority and the law was intangible, and in Ms. Tanner’s case seemed to be deeply ingrained. It wasn’t exactly in his wheelhouse to fight something like that. If she was being threatened though… he readjusted his grip, head tilting just a tick.
“Has someone been here? Did they threaten you?” 
“What?” Ms. Tanner sputtered, and Matt’s focus narrowed in on her, ready to catch any sign of a lie as it passed by. “No, that’s not— just stop.”
The exasperation had returned with a vengeance, one foot twitching in a move just shy of being a stomp. Abandoning the door, Ms. Tanner’s hands gestured sharply in the space between them. Her pulse was raised in agitation, but remained disappointingly honest beneath her clipped tone.
“I told you: no one touched me, no one threatened me. Thanks for checking in, Mr. Whoever, now please leave.”
Matt suppressed a frustrated groan, why did this have to be so hard? Is this how Claire felt when he ignored her advice and pulled stitches? No, this had to be much worse. All that was at stake was her own safety, it was maddening how easily she dismissed it. Why couldn’t she just let him help her? He wished there was a way to just make her talk, to get her to trust him. 
Even if she didn’t want help, she’d literally been kicked while she was down, and Matt was just supposed to let that go? Let it slide that a woman no longer felt safe in her home, and all for what? For whatever profits Armand Tully saw in evicting his tenants? Matt didn’t think so.
They both flinched at the sound of a crash from inside her apartment, the shattering of glass set Matt’s teeth on edge until the robot’s tinny voice cried out to the doorway.
“Nooo worr-ry-y! Ig-gor m-make mis-istake, but I-Iii-gor try agaaain-n.”
Ms. Tanner’s lips twitched into a smile, a fond huff of air leaving her even as she fixed Matt with the weight of her stare. A foot tap and the pointed clearing of her throat made it clear that his time was up.
“Right, it was nice to meet you Ms. Tanner. I’m Matt Murdock, if you change your mind or have any questions, please don’t hesitate to call.” 
With that, Matt held out a business card, his casual and professional demeanor hiding the desperation underneath. He needed her to take it, he needed her to want his help. As the Devil he could swoop in and fight off any intruder, never having to ask permission to rescue people. Matt Murdock however, had rules to follow or risk being disbarred. It was almost enough to make him itch and whine like a flea-bitten dog.
C’mon, take the damn card, please.
Just when it’d become a concerted effort to stop his hand from shaking, her eyes finally stopped darting around in thought. Options weighed, Ms. Tanner’s fingers brushed against his again as she took the card. It left him feeling too light as she turned back into her apartment, multiple locks clicking into place between them. Accepting the card didn’t mean she was accepting his help, it wasn’t even a foot in the door, but it was at least something.
The fact that he happened to like the feel of her skin and the scent of her lotion was irrelevant. 
Floorboards creaked, and Matt suddenly realized that it was weird for him to be hanging around the door. She had lingered too, a nervous eye to the peephole as she watched him turn towards the stairwell and leave. Matt could hear her press her forehead against the door and breathe, the small robot rolling up behind her.
“W-water for-or-r g-guest-egetablessss,” Igor declared proudly, a half-full glass of water balanced on the tray that it held above its head. Drips fell from the edge of the tray, several puddles of water barely contained by its lip.
“Good job Igor, but he’s gone,”
“I-Igor-r w-ill wai-ait.” More water sloshed out onto the tray as the robot bobbed once in facsimile of a decisive nod. Matt paused at the top of the stairs, unsure what exactly he was waiting to hear.
“Don’t bother,” Ms. Tanner muttered, grabbing the glass and mopping up the water, “It’ll be a good thing if we never see that guy again. I don’t care how pretty he is, he’s still a lawyer, that means he’s bad news.”
Matt was conflicted behind his smugly twisted smile. While it wasn’t his ideal descriptor, he could work with pretty. He couldn’t work with her having an innate prejudice against his career.
In her kitchen, the lid of a trash can opened, and she stood holding the card over it for a long time, tracing across the lettering. Matt’s shoulders dropped from around his ears when the lid closed, and she tacked the card up beside her refrigerator. It felt like a win, like some small acknowledgement that she didn’t have to be afraid. 
He was also going to take it as a green light to let the Devil out, if she wouldn't involve the police these guys could go unpunished, Matt could fix that. When he found those guys, he’d be sure to get in the same hits that she had, from someone their size. When that was done he’d dole out their penance of twice the fear and pain that they’d given her.
It was dangerous and he knew it, this tendency of his to make things personal, yet he was unable to stop himself every time. Neither a conscious decision nor a slippery slope, Matt would just find himself devoted to mere strangers in the space of a blink. There was some innate need or urge inside of him that was tying himself to others without consideration, and Ms. Tanner was the latest victim. 
Anything that happened to her from this point on would be Matt’s fault, a failing or an attack on him. It was personal before he even stood in front of her door, before she had invaded his every sense. He would help her because it was the right thing to do, but he needed to keep her safe because it would protect him too, in a way. 
Failing the people that he cared about was like missing the step off of a curb, skidding across the pavement. Road rash had been collecting across his conscience and heart during the past few weeks as the Devil; last night’s failure to protect Claire was a face plant. Recovering from it felt like picking bits of asphalt out of his cheeks, burning and stinging in a way that couldn’t be ignored, only dulled.
Every night he listened as dozens of crimes were committed across the city, too many people to save at once. But, there was also the sound of college girls giggling on the streets, safe from the fate of a shipping container. There was a boy that slept sound in his bed, his father sleeping on the ground because he couldn’t bear being too far away from his son again. He could hear teens playing video games and mothers bundling their kids up to visit the park. People that he had saved, living their lives around him.
Matt needed to hear these things, to know that the Devil was doing something useful. That a drop in the bucket was still a positive change. Upstairs, Ms. Tanner was repairing her robot, talking it through the steps even while it was powered off. He wondered what she would be doing when he listened for her that night.
Like always, failure was not an option, and still felt inevitable. In an ouroborean way, he’d already failed, what happened to Ms. Tanner was his fault, due to his inaction. Matt knew about the window, the guy blackmailing that juror had told him. Was probably even scared enough to have told him more, like where the building was. Then he could’ve been at the epicenter, tracking people following Fisk’s orders, preventing things like this. Instead, his one track mind had gotten the best of him, and who knows how many people had been hurt as a result.
The sinking sun warmed his face, a contrast to the chill air that tugged at his coat as Matt exited out onto the street. He just had a stop at the station, and then it'd nightfall, where he’d have another opportunity to do the right thing for Hell’s Kitchen.
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Thanks for reading, have a good day <;3
Next chapter is Karen's turn, and we all know that one of her superpowers is people skills... Also I don't know if anyone's interested, but I lmk if you'd like and I'll tag people to chapters when they come out.
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