A bit of an interesting case study in marketing what sounds like a very boring, generic scent with a concept that’s already been done to death, whether it’s Glossier’s You, Juliette Has a Gun’s Not a Perfume, or, if you want to go to the high end of the market, Malle’s Dans Tes Bras.
Reading about this TikTok marketing campaign makes me miss the old days of perfume criticism online. Fragrance reviewing has declined rapidly since the blogging and discussion forum days that favoured erudite writers who once ran very active sites like Kafkaesque, Bois de Jasmin and Take One Thing Off. There is a near complete divide between that time, YouTube fragrance channels that appear to be male dominated (?), and TikTok beauty influencers who appear to be female dominated (?). These feel like separate universes. My guess is most perfume enthusiasts from the blog/forum universe have never heard of Missing Person and don’t care.
I have not smelled any of the new Phlurs and am not remotely curious about them. Because there is basically zero continuity between Phlur’s prior fragrances and its current Chriselle Lim-owned lineup, I can only assume one of the primary factors for keeping the brand was to maintain Phlur’s distribution networks which includes the beauty industry powerhouse, Sephora. (In fact, it was through Sephora that I smelled the original Phlurs. They were fine, if not a bit wan, though I appreciated how every ingredient was listed instead of just “fragrance.”) Phlur now just seems designed to generate profit. Lim is an influencer who was not known for any special expertise or interest in fragrance.
This all feels illustrative of how the personal fragrance industry temporarily broke out of its celebrity-backed fruitchouli, fruity-floral funk in the early 2010s and how in just about a decade, niche creativity and the attendant, exciting criticism that flourished in response, has now been consumed and crushed by the very same capitalist market forces that gave rise to the fragrance wasteland of the 90s.
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perfumes i think the 141 boys enjoy
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summary: Scent is one of the most powerful senses, so what kind of fragrance do the 141 boys + Alejandro like on their significant other?
pairing: 141 x Reader
warnings: none
a/n - i also work for a perfume company so I've had a couple of ideas about what scents the boys like :)
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price - loves expensive, smokey scents on anyone. imagine the scents of a fresh cigar-that's what price wants in a fragrance. notes like pepper, leather, tobacco, cedar wood, and iris will make him crumble.
masculine
oud wood - tom ford notes: oud wood, sandalwood, chinese pepper
osmanthe kodoshan - maison crivelli notes: leather, tobacco, sichuan pepper, apricot, peach
functional fragrance - the nue co. notes: cardamom, iris, palo santo, cilantro
unisex
hinoki fantôme - boy smells notes: tobacco leaves, oak moss, and smoked leather
jazz club - maison marigela notes: pink pepper, rum, tobacco
lumière d’iris - veronique gabai notes: rose, iris, cedarwood, amber
feminine
baccarat rouge 540 - maison francis kurkdjia notes: jasmine, ambergris, saffron, cedar wood
cuir béluga - guerlain notes: leather, powder, vanilla
platinum 22 - floris london notes: rose, violet leaf, blackcurrant, oat, black tea
soap - woodsy, floral scents are soap's surprising pick. it brings back memories of the scottish countryside, adventuring in the woods and smelling the fresh flowers his mam had. notice notes of herbs (sage, rosemary, mint), lavender, and violet.
masculine
sauvage - dior notes: pepper, amberwood, bergamot, powder
h24 - hermès notes: clary sage, narcissus, rosewood
new york wall street - bond no.9 notes: sea kale, cucumber, lavender, ambergris, vetiver
unisex
voodoo chile - dries van noten notes: rosemary, patchouli, hemp
libre - yves saint laurent notes: lavender, musk
dirty grass - heretic notes: black pepper, lemon, hemp, violet
feminine
melancholy thistle - jo malone london notes: thistle, english ivy, cool wood
portrait of a lady - frédéric malle notes: frankincense, black currant, raspberry, patchouli
la tulipe - byredo notes: tulips, cyclamen, fressia, rhubarb
gaz - FLORAL CITRUS will make this man fall in love with you. it reminds him of a warm summer day sitting in the grass and smelling flowers. look for summery fragrances with notes of citrus, lemon, sage, and fresh herbs.
masculine
bleu de chanel - chanel notes: citrus, labdanum, sandalwood, cedar
polo black - ralph lauren notes: iced mango, lemon, tangerine, sandalwood, sage, patchouli
l'homme - yves saint laurent notes: bergamot, ginger, cedar wood, vetiver
unisex
cactus garden - louis vuitton notes: maté, bergamot, lemongrass
velvet cypress - dolce & gabbana notes: pine, lemon zest, bergamot, clary sage
eau de campagne - sisley notes: grass, citrus, herbs, jasmine, lily of the valley
feminine
brazilian crush cheirosa 62 - sol de janeiro notes: pistachio, almond, sandalwood, heliotrope, jasmine
her blossom - burberry notes: mandarin, plum blossom, sandalwood
flora gorgeous jasmine - gucci notes: mandarin, jasmine, magnolia, sandalwood
ghost - likes a light, musky scent! he loves when a scent adds to a person's natural smell (he hates sugary, gourmand scents). ingredients like musk, ambrox, pepper, sandalwood catch his eye as he pictures fresh sheets and a rainfall in a forest.
masculine
geranium pour monsieur - frédéric malle notes: mint, aniseed, sandalwood, geranium, frankincense
atlantis - blu atlas notes: orris, oak moss, violet, musk, ambrette seed
gentleman - givenchy notes: pear, lavender, patchouli
unisex
glossier you - glossier notes: pink pepper, iris, ambrette seeds, ambrox
not a perfume - juliette has a gun notes: ambergris
santal 33 - le labo notes: violet cardamom, cedar wood, iris, ambrox
feminine
missing person - phlur notes: musk, bergamot, jasmine, neroli, sandalwood
golden nectar - nest notes: florals, orchid, amber, musk
apollonia - xerjoff notes: white floral, orris butter, white musk
extra! alejandro - if ghost likes it simple and light, then alejandro is the exact opposite. he loves when he can smell someone's fragrance across the room. focus on bold fragrances with spicy notes of nutmeg, myrrh, and rum that is mixed with the gourmand of vanilla, almond, and tonka bean.
masculine
the last day of summer - gucci notes: cedarwood, cypress, nutmeg, patchouli, vetiver
bibliothèque - byredo notes: peach, peony, violet, leather, patchouli, vanilla
london myrrh & tonka - jo malone notes: almond, vanilla, myrrh, lavender, honey
unisex
tobacco vanille - tom ford notes: tonka bean, vanilla. cacao
dark rum - malin + goetz notes: anise, plum, leather, rum, patchouli, amber
tao dao - diptyque notes: sandalwood, cedar, cypress, myrte
feminine
lost cherry - tom ford notes: black cherry, tonka bean, almond
brazil aroma - costa notes: white jungle flora, orange oil, pink pepper, bourbon, vetiver, patchouli
babylon - penhaligon's notes: saffron, nutmeg, coriander, cedar wood, vanilla, cypriol
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acotar character headcannons: perfume
in case yall were wondering, i sat my perfume tray sniffing everything i owned and matching it to characters
also !! i have sniffed every single one of these fragrances in store and the ones i own to write this! Some of them i really love, some i like, some i loathe.
(if anyone ever wants to talk about perfume my dms are open im a perfume nut)
azriel: he loves sweet and fruity. his personal favorite is a straight up juicy almond-y cherry scent.
fine’ry not another cherry (the dupe for tom ford’s lost cherry (and it lasts longer than tom ford!!))
snif co tart deco
kate spade cherie
cassian: pure. vanilla. I'm telling you the most strong men crumble at vanilla. Frankly everyone does but that’s another story.
byrosiejane dulce
dossier floral marshmallow (dupe for kilian love don’t be shy).
ellis brooklyn bee
rhysand: he loves sweet violet scents. Violet is a darker, richer note. It’s sweet and dewy but not overpowering. It's home.
dolce and gabbana’s the only one
sol de janeiro 59
fine’ry magnetic candy
feyre: a baked good. if you smell like a baked good she’s on the floor. While she loves a plain vanilla, she also loves a more complex, unique scent on you. It makes you easier to find in crowds and a part of her loves watching people crumble at your feet because of your scent and then seeing that you’re always gonna go home with her.
snif co’s crumb couture
nest madagascar vanilla
replica coffee break
morrigan: she loves sweet and fruity as well, but her vice is strawberry. she likes when you smell like a delicious baked strawberry cake with vanilla frosting. she also is a sucker for lychee and rose scents.
bath and body works strawberry pound cake
ouai’s melrose place
kayali’s eden sparkling lychee
amren: she’s not one for strong scents, she gets headaches and irritated. But she loves when your natural scent has a hint of something. Very clean smelling.
clean reserve’s radiant nectar
replica matcha meditation
jo malone london nectarine blossom and honey
nesta: rain, earth, musk. She loves to smell that fresh just cracked open a book, dark academia type smells. It’s very homey to her and reminds her of peace. Which, the poor woman does not get often.
replicas when the rain stops
phlur missing person
juliette has a gun not a perfume
elain: she loves flowery/fruity smells or you smelling more masculine with flower notes. She loves lavender on you specifically,
ariana grande god is a woman
snif co’s house of 8
phlur mood ring
lucien: he loves citruses. specifically the smell of tangerines/oranges. He loves when you smell like a juicy, sun-drenched orange in the summer.
phlurs’ tangerine boy
dolce and gabanna’s devotion
nest seville orange
eris: like azriel (azris lol) he loves a cherry scent but his favorite is a darker cherry. He loves when you smell woody and fruity. Something dark and decadent. He’s also a rum guy.
kayali’s lovefest burning cherry
replica’s jazz club
kilian paris angel share
tarquin: this man loves beachy and summer. He likes that lighter sea breezy citrusy scents but also the sweet tropical ones as well.
replica’s beach walk
dolce and gabbana light blue
sol de janeiros 62
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