#profit site building

[genericpuff]

Webtoons Is Making Moves - So Should You.

We all saw it coming ages ago and now it's finally here. There's no more beating around the bush or doubting if anyone is "reading into it too much", Webtoons' use of AI in its more recent webtoons is not an accident, not an oversight, but by design, it always has been. And I guaran-fucking-tee you that the work that already exists on the platform won't be safe from Webtoons' upcoming AI integration through scraping and data mining. Sure, they can say they're not gonna replace human creators, but that doesn't change the fact that AI tools, in their current form, can't feasibly exist without stealing from pre-existing content.

Plus, as someone who's tested their AI coloring tools specifically... they're a long, LONG way away from actually being useful. Like, good luck using them for any comic style that isn't Korean manwha featuring predominantly white characters with small heads and comically long legs. And if they do manage to get their AI tools to incorporate more art styles and wider ranges of character identities... again, what do you think it's been trained on?

Also, as an added bit that I found very funny:

Um, I'm sorry, what fucking year is it? Because platforms like WT and Tapas have both been saying this for years but we're obviously seeing them backpedal on that now with the implementation of in-house publishing programs like Unscrolled which have reinvented the wheel of taking digital webtoons and going gasp physical! It's almost like the platform has learned that there's no sustainable profit to be had in digital comics alone without the help of supplementary streams of income and is now trying to act like they've invented physical book publishing!

"The future of comic publishing, including manga, will be digital"??? My brother in christ, Shonen Jump has been exclusively digital since 2012! What rock have the WT's staff been living under that they're trying to sell digital comics as the "future" to North Americans as if we haven't already been living in that future for over ten years now?? We've had an entire generation of children raised on that same digital media since then! This isn't the selling point you think it is LMAO If anything, the digital media market here in NA is dying thanks to the enshittification of digital content platorms like Netflix, Disney+, and mainstream social media platforms! That "future" is not only already both the past and present, but is swiftly on its way out! Pack it up and go home, you missed the bus!

Literally so much of WT's IPO pitch is just a deadass grift full of corporate buzzwords and empty promises. They're trying so hard to convince people that their business model is infinitely profitable... but if it were, why do they need the public's money? And where are all those profits for the creators who are being exploited day after day to fill their platform with content? Why are so many creators still struggling to pay their bills if the company has this much potential for profit?

Ultimately even their promised AI tools don't ensure profit, they ensure cutting expenses. The extra money they hope to make isn't gonna come from their content generating income, it's gonna come from normal people forking over their money in the hopes that it'll be turned around, and from Webtoons cheapening the medium even further until it's nothing but conveyer belt gruel. Sure, "making more than you spend" is the base definition of "profit", but can we really call it that when it's through the means of gutting features, retiring support programs, letting go editing staff, and limiting resources for their own hired freelancers who are the only reason they even have content to begin with? That's not sustainable profit or growth, that's fighting the tide which can and will carry them away at any moment.

I'm low key calling it now, a year or two from today we're gonna be seeing massive lawsuits and calls to action from the people who invested their money into WT and subsequently lost it into the black hole that is WT's "business model". This is a company that's been operating in the red for years, what about becoming an IPO is gonna make them "profitable"? Let alone profitable enough to pay back their investors in the spades they're expecting? The platform and its app are already shit and they're about to become even worse, we are literally watching this company circle the drain in the modern day's ever-ongoing race to the bottom, enshittification in motion, but they're trying to convince us all the same that they're "innovating".

Webtoons doesn't want to invest in its creators. We as creators need to stop investing in them.

[moonknightproductions]

the only reason I’m not crying over this life-altering development is that I’m already cried out from earlier today

[mcmansionhell]

the motel room, or: on datedness

I.

Often I find myself nostalgic for things that haven't disappeared yet. This feeling is enhanced by the strange conviction that once I stop looking at these things, I will never see them again, that I am living in the last moment of looking. This is sense is strongest for me in the interiors of buildings perhaps because, like items of clothing, they are of a fashionable nature, in other words, more impermanent than they probably should be.

As I get older, to stumble on something truly dated, once a drag, is now a gift. After over a decade of real estate aggregation and the havoc it's wreaked on how we as a society perceive and decorate houses, if you're going to Zillow to search for the dated (which used to be like shooting fish in a barrel), you'll be searching aimlessly, for hours, to increasingly no avail, even with all the filters engaged. (The only way to get around this is locational knowledge of datedness gleaned from the real world.) If you try to find images of the dated elsewhere on the internet, you will find that the search is not intuitive. In this day and age, you cannot simply Google "80s hotel room" anymore, what with the disintegration of the search engine ecosystem and the AI generated nonsense and the algorithmic preference for something popular (the same specific images collected over and over again on social media), recent, and usually a derivative of the original search query (in this case, finding material along the lines of r/nostalgia or the Backrooms.)

To find what one is looking for online, one must game the search engine with filters that only show content predating 2021, or, even better, use existing resources (or those previously discovered) both online and in print. In the physical world of interiors, to find what one is looking for one must also now lurk around obscure places, and often outside the realm of the domestic which is so beholden to and cursed by the churn of fashion and the logic of speculation. Our open world is rapidly closing, while, paradoxically, remaining ostensibly open. It's true, I can open Zillow. I can still search. In the curated, aggregated realm, it is becoming harder and harder to find, and ultimately, to look.

But what if, despite all these changes, datedness was never really searchable? This is a strange symmetry, one could say an obscurity, between interiors and online. It is perhaps unintentional, and it lurks in the places where searching doesn't work, one because no one is searching there, or two, because an aesthetic, for all our cataloguing, curation, aggregation, hoarding, is not inherently indexable and even if it was, there are vasts swaths of the internet and the world that are not categorized via certain - or any - parameters. The internet curator's job is to find them and aggregate them, but it becomes harder and harder to do. They can only be stumbled upon or known in an outside, offline, historical or situational way. If to index, to aggregate, is, or at least was for the last 30 years, to profit (whether monetarily or in likes), then to be dated, in many respects, is the aesthetic manifestation of barely breaking even. Of not starting, preserving, or reinventing but just doing a job.

We see this online as well. While the old-web Geocities look and later Blingee MySpace-era swag have become aestheticized and fetishized, a kind of naive art for a naive time, a great many old websites have not received the same treatment. These are no less naive but they are harder to repackage or commodify because they are simple and boring. They are not "core" enough.

As with interiors, web datedness can be found in part or as a whole. For example, sites like Imgur or Reddit are not in and of themselves dated but they are full of remnants, of 15-year old posts and their "you, sir, have won the internet" vernacular that certainly are. Other websites are dated because they were made a long time ago by and for a clientele that doesn't have a need or the skill to update (we see this often with Web 2.0 e-commerce sites that figured out how to do a basic mobile page and reckoned it was enough). The next language of datedness, like the all-white landlord-special interior, is the default, clean Squarespace restaurant page, a landing space that's the digital equivalent of a flyer, rarely gleaned unless someone needs a menu, has a food allergy or if information about the place is not available immediately from Google Maps. I say this only to maintain that there is a continuity in practices between the on- and off-line world beyond what we would immediately assume, and that we cannot blame everything on algorithms.

But now you may ask, what is, exactly, datedness? Having spent two days in a distinctly dated hotel room, I've decided to sit in utter boredom with the numinous past and try and pin it down.

II.

I am in an obscure place. I am in Saint-Georges, Quebec, Canada, on assignment. I am staying at a specific motel, the Voyageur. By my estimation the hotel was originally built in the late seventies and I'd be shocked if it was older than 1989. The hotel exterior was remodeled sometime in the 2000s with EIFS cladding and beige paint. Above is a picture of my room, which, forgive me, is in the process of being inhabited. American (and to a lesser extent Canadian) hotel rooms are some of the most churned through, renovated spaces in the world, and it's pretty rare, unless you're staying in either very small towns or are forced by economic necessity to stay at real holes in the wall, to find ones from this era. The last real hitter for me was a 90s Day's Inn in the meme-famous Breezewood, PA during the pandemic.

At first my reaction to seeing the room was cautionary. It was the last room in town, and certainly compared to other options, probably not the world's first choice. However, after staying in real, genuine European shitholes covering professional cycling I've become a class-A connoisseur of bad rooms. This one was definitively three stars. A mutter of "okay time to do a quick look through." But upon further inspection (post-bedbug paranoia) I came to the realization that maybe the always-new brainrot I'd been so critical of had seeped a teeny bit into my own subconscious and here I was snubbing my nose at a blessing in disguise. The room is not a bad room, nor is it unclean. It's just old. It's dated. We are sentimental about interiors like this now because they are disappearing, but they are for my parents what 2005 beige-core is for me and what 2010s greige will become for the generation after. When I'm writing about datedness, I'm writing in general using a previous era's examples because datedness, by its very nature, is a transitional status. Its end state is the mixed emotion of seeing things for what they are yet still appreciating them, expressed here.

Datedness is the period between vintage and contemporary. It is the sentiment between quotidian and subpar. It is uncurated and preserved only by way of inertia, not initiative. It gives us a specific feeling we don't necessarily like, one that is deliberately evoked in the media subcultures surrounding so-called "liminal" spaces: the fuguelike feeling of being spatially trapped in a time while our real time is passing. Datedness in the real world is not a curated experience, it is only what was. It is different from nostalgia because it is not deliberately remembered, yearned for or attached to sweetness. Instead, it is somehow annoying. It is like stumbling into the world of adults as a child, but now you're the adult and the child in you is disappointed. (The real child-you forgot a dull hotel room the moment something more interesting came along.) An image of my father puts his car keys on the table, looks around and says, "It'll do." We have an intolerance for datedness because it is the realization of what sufficed. Sufficiency in many ways implies lack.

However, for all its datedness, many, if not all, of the things in this room will never be seen again if the room is renovated. They will become unpurchaseable and extinct. Things like the bizarrely-patterned linoleum tile in the shower, the hose connecting to the specific faucet of the once-luxurious (or at least middling) jacuzzi tub whose jets haven't been exercised since the fall of the Berlin Wall. The wide berth of the tank on the toilet. There is nothing, really, worth saving about these things. Even the most sentimental among us wouldn't dare argue that the items and finishes in this room are particularly important from a design or historical standpoint. Not everything old has a patina. They're too cheaply made to salvage. Plastic tile. Bowed plywood. The image-artifacts of these rooms, gussied up for Booking dot com, will also, inevitably disappear, relegated to the dustheap of web caches and comments that say "it was ok kinda expensive but close to twon (sic)." You wouldn't be able to find them anyway unless you were looking for a room.

One does, of course, recognize a little bit of design in what's here. Signifiers of an era. The wood-veneer of the late 70s giving way to the pastel overtones of the 80s. Perhaps even a slow 90s. The all-in-one vanity floating above the floor, a modernist basement bathroom hallmark. White walls as a sign of cleanliness. Gestures, in the curved lines of the nightstands, towards postmodernity. Metallic lamp bases with wide-brimmed shades, a whisper of glamor. A kind of scalloped aura to the club chairs. The color teal mediated through hundreds if not thousands of shoes. Yellowing plastic, including the strips of "molding" that visually tie floor to wall. These are remnants (or are they intuitions?) of so many movements and micromovements, none of them definite enough to point to the influence of a single designer, hell, even of a single decade, just strands of past-ness accumulated into one thread, which is cheapness. Continuity exists in the materials only because everything was purchased as a set from a wholesale catalog.

In some way a hotel is supposed to be placeless. Anonymous. Everything tries to be that way now, even houses. Perhaps because we don't like the way we spy on ourselves and lease our images out to the world so we crave the specificity of hotel anonymity, of someplace we move through on our way to bigger, better or at least different things. The hotel was designed to be frictionless but because it is in a little town, it sees little use and because it sees little use, there are elements that can last far longer than they were intended and which inadvertently cause friction. (The janky door unlocks with a key. The shower hose keeps coming out of the faucet. It's deeply annoying.)

Lack of wear and lack of funds only keep them that way. Not even the paper goods of the eighties have been exhausted yet. Datedness is not a choice but an inevitability. Because it is not a choice, it is not advertised except in a utilitarian sense. It is kept subtle on the hotel websites, out of shame. Because it does not subscribe to an advertiser's economy of the now, of the curated type rather than the "here is my service" type, it disappears into the folds of the earth and cannot be searched for in the way "design" can. It can only be discovered by accident.

When I look at all of these objects and things, I do so knowing I will never see them again, at least not all here together like this, as a cohesive whole assembled for a specific purpose. I don't think I'll ever have reason to come back to this town or this place, which has given me an unexpected experience of being peevish in my father's time. Whenever I end up in a place like this, where all is as it was, I get the sense that it will take a very long time for others to experience this sensation again with the things my generation has made. The machinations of fashion work rapaciously to make sure that nothing is ever old, not people, not rooms, not items, not furniture, not fabrics, not even design, that old matron who loves to wax poetic about futurity and timelessness. The plastic-veneered particleboard used here is now the bedrock of countless landfills. Eventually it will become the chemical-laced soil upon which we build our condos. It is possible that we are standing now at the very last frontier of our prior datedness. The next one has not yet elided. It's a special place. Spend a night. Take pictures.

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[reasonsforhope]

"The Yurok will be the first Tribal nation to co-manage land with the National Park Service under a historic memorandum of understanding signed on Tuesday [March 19, 2024] by the tribe, Redwood national and state parks, and the non-profit Save the Redwoods League, according to news reports.

The Yurok tribe has seen a wave of successes in recent years, successfully campaigning for the removal of a series of dams on the Klamath River, where salmon once ran up to their territory, and with the signing of a new memorandum of understanding, the Yurok are set to reclaim more of what was theirs.

Save the Redwoods League bought a property containing these remarkable trees in 2013, and began working with the tribe to restore it, planting 50,000 native plants in the process. The location was within lands the Yurok once owned but were taken during the Gold Rush period.

Centuries passed, and by the time it was purchased it had been used as a lumber operation for 50 years, and the nearby Prairie Creek where the Yurok once harvested salmon had been buried.

Currently located on the fringe of Redwoods National and State Parks which receive over 1 million visitors every year and is a UNESCO Natural Heritage Site, the property has been renamed ‘O Rew, a Yurok word for the area.

“Today we acknowledge and celebrate the opportunity to return Indigenous guardianship to ‘O Rew and reimagine how millions of visitors from around the world experience the redwoods,” said Sam Hodder, president and CEO of Save the Redwoods League.

Having restored Prarie Creek and filled it with chinook and coho salmon, red-legged frogs, northwestern salamanders, waterfowl, and other species, the tribe has said they will build a traditional village site to showcase their culture, including redwood-plank huts, a sweat house, and a museum to contain many of the tribal artifacts they’ve recovered from museum collections.

Believing the giant trees sacred, they only use fallen trees to build their lodges.

“As the original stewards of this land, we look forward to working together with the Redwood national and state parks to manage it,” said Rosie Clayburn, the tribe’s cultural resources director.

It will add an additional mile of trails to the park system, and connect them with popular redwood groves as well as new interactive exhibits.

“This is a first-of-its-kind arrangement, where Tribal land is co-stewarded with a national park as its gateway to millions of visitors. This action will deepen the relationship between Tribes and the National Park Service,” said Redwoods National Park Superintendent Steve Mietz, adding that it would “heal the land while healing the relationships among all the people who inhabit this magnificent forest.”"

-via Good News Network, March 25, 2024

[cathkaesque]

Relentless direct action has secured another victory in the fight against Israel’s arms trade, as Elbit Systems are forced to sell their ‘Elite KL’ factory in Tamworth.

The company had previously manufactured cooling and power management systems for military vehicles, but was sold on after stating that it faced falling profits and increased security costs resulting from Palestine Action’s efforts. 

After the sale was completed last month, Elite KL’s new owners, listed as Griffin Newco Ltd, confirmed in an email to Palestine Action that they will have nothing to do with the previous owners, Elbit, and have discontinued any arms manufacturing:

“Following the recent acquisition of Elite KL Limited by a UK investment syndicate, the newly appointed board has unanimously agreed to withdraw from all future defence contracts and terminate its association with its former parent company”.

This victory is a direct result of sustained direct action which has sought, throughout Palestine Action’s existence, to make it impossible for Elbit to afford to operate in Britain. Before they sold the enterprise to a private equity syndicate, Elbit had reported that Elite KL operating profits had been slashed by over three-quarters, with Palestine Action responsible: Elbit directly cited the increased expenditure on security they’d been forced to make, and higher supply chain costs they faced.

And these actions did, indeed, cost them. The first action at the site, in November 2020, saw Elite KL’s premises smashed into, the building covered in blood-red paint. Between March and July 2021, the site was put out of action three times by roof-top occupations – drenched red in March 2021, with the factory’s camera systems dismantled, before again being occupied in in May. Another roof-top occupation in July, despite increased security, saw the site forced closed – once again painted blood-red, and with its windows and fixings smashed through.

In February 2022, activists decommissioned the site for weeks – closed off after an occupation that saw over £250,000 of damages caused, the roof tiles removed one-by-one. After this, Elbit erected a security perimeter around the site – but to no avail. One month later, six were arrested after Palestine Action returned to Tamworth – again taking the roof and smashing through, preventing the production of parts for Israel’s military machine.

Elite KL is a ‘specialist thermal management business’. Since the sale, the company focuses on cooling systems for buses and trains, but it had, under Elbit, manufactured these systems for military vehicles. Until December of last year, Elite KL’s website was advertising its military and defence products, and it was known to provide parts for Israel’s deadly Merkava tanks, with export license records demonstrating its provision of ‘ML6a’ components for military ground vehicles to Israel. The company was also known to manufacture crew cooling systems, for the military vests of tank operators.

Elbit Systems itself provides 85% of the drones and land-based military equipment for the Israeli military, along with a wide range of the munitions and armaments currently being used against Gaza’s beseiged population. Its CEO, Bazhalel Machlis, has claimed that the Israeli military has offered the company its thanks for their “crucial” services during the ongoing genocide in Gaza

A Palestine Action spokesperson has stated:

“Each activist who occupied and dismantled Tamworth’s Israeli weapons factory did so in order to bring an end to Israel’s weapons trade, and to end the profiteering from Palestinian repression. Every defeat Elbit faces is a victory for the Palestinian people.

Kicking Elbit out of Tamworth shows once again that direct action is a necessary tactic. It is one which must be utilised and amplified in the face of the Gaza genocide.”

[exeggcute]

the great reddit API meltdown of '23, or: this was always bound to happen

there's a lot of press about what's going on with reddit right now (app shutdowns, subreddit blackouts, the CEO continually putting his foot in his mouth), but I haven't seen as much stuff talking about how reddit got into this situation to begin with. so as a certified non-expert and Context Enjoyer I thought it might be helpful to lay things out as I understand them—a high-level view, surveying the whole landscape—in the wonderful world of startups, IPOs, and extremely angry users.

disclaimer that I am not a founder or VC (lmao), have yet to work at a company with a successful IPO, and am not a reddit employee or third-party reddit developer or even a subreddit moderator. I do work at a startup, know my way around an API or two, and have spent twelve regrettable years on reddit itself. which is to say that I make no promises of infallibility, but I hope you'll at least find all this interesting.

profit now or profit later

before you can really get into reddit as reddit, it helps to know a bit about startups (of which reddit is one). and before I launch into that, let me share my Three Types Of Websites framework, which is basically just a mental model about financial incentives that's helped me contextualize some of this stuff.

(1) website/software that does not exist to make money: relatively rare, for a variety of reasons, among them that it costs money to build and maintain a website in the first place. wikipedia is the evergreen example, although even wikipedia's been subject to criticism for how the wikimedia foundation pays out its employees and all that fun nonprofit stuff. what's important here is that even when making money is not the goal, money itself is still a factor, whether it's solicited via donations or it's just one guy paying out of pocket to host a hobby site. but websites in this category do, generally, offer free, no-strings-attached experiences to their users.

(I do want push back against the retrospective nostalgia of "everything on the internet used to be this way" because I don't think that was ever really true—look at AOL, the dotcom boom, the rise of banner ads. I distinctly remember that neopets had multiple corporate sponsors, including a cookie crisp-themed flash game. yahoo bought geocities for $3.6 billion; money's always been trading hands, obvious or not. it's indisputable that the internet is simply different now than it was ten or twenty years ago, and that monetization models themselves have largely changed as well (I have thoughts about this as it relates to web 1.0 vs web 2.0 and their associated costs/scale/etc.), but I think the only time people weren't trying to squeeze the internet for all the dimes it can offer was when the internet was first conceived as a tool for national defense.)

(2) website/software that exists to make money now: the type that requires the least explanation. mostly non-startup apps and services, including any random ecommerce storefront, mobile apps that cost three bucks to download, an MMO with a recurring subscription, or even a news website that runs banner ads and/or offers paid subscriptions. in most (but not all) cases, the "make money now" part is obvious, so these things don't feel free to us as users, even to the extent that they might have watered-down free versions or limited access free trials. no one's shocked when WoW offers another paid expansion packs because WoW's been around for two decades and has explicitly been trying to make money that whole time.

(3) website/software that exists to make money later: this is the fun one, and more common than you'd think. "make money later" is more or less the entire startup business model—I'll get into that in the next section—and is deployed with the expectation that you will make money at some point, but not always by means as obvious as "selling WoW expansions for forty bucks a pop."

companies in this category tend to have two closely entwined characteristics: they prioritize growth above all else, regardless of whether this growth is profitable in any way (now, or sometimes, ever), and they do this by offering users really cool and awesome shit at little to no cost (or, if not for free, then at least at a significant loss to the company).

so from a user perspective, these things either seem free or far cheaper than their competitors. but of course websites and software and apps and [blank]-as-a-service tools cost money to build and maintain, and that money has to come from somewhere, and the people supplying that money, generally, expect to get it back...

just not immediately.

startups, VCs, IPOs, and you

here's the extremely condensed "did NOT go to harvard business school" version of how a startup works:

(1) you have a cool idea.

(2) you convince some venture capitalists (also known as VCs) that your idea is cool. if they see the potential in what you're pitching, they'll give you money in exchange for partial ownership of your company—which means that if/when the company starts trading its stock publicly, these investors will own X numbers of shares that they can sell at any time. in other words, you get free money now (and you'll likely seek multiple "rounds" of investors over the years to sustain your company), but with the explicit expectations that these investors will get their payoff later, assuming you don't crash and burn before that happens.

during this phase, you want to do anything in your power to make your company appealing to investors so you can attract more of them and raise funds as needed. because you are definitely not bringing in the necessary revenue to offset operating costs by yourself.

it's also worth nothing that this is less about projecting the long-term profitability of your company than it's about its perceived profitability—i.e., VCs want to put their money behind a company that other people will also have confidence in, because that's what makes stock valuable, and VCs are in it for stock prices.

(3) there are two non-exclusive win conditions for your startup: you can get acquired, and you can have an IPO (also referred to as "going public"). these are often called "exit scenarios" and they benefit VCs and founders, as well as some employees. it's also possible for a company to get acquired, possibly even more than once, and then later go public.

acquisition: sell the whole damn thing to someone else. there are a million ways this can happen, some better than others, but in many cases this means anyone with ownership of the company (which includes both investors and employees who hold stock options) get their stock bought out by the acquiring company and end up with cash in hand. in varying amounts, of course. sometimes the founders walk away, sometimes the employees get laid off, but not always.

IPO: short for "initial public offering," this is when the company starts trading its stocks publicly, which means anyone who wants to can start buying that company's stock, which really means that VCs (and employees with stock options) can turn that hypothetical money into real money by selling their company stock to interested buyers.

drawing from that, companies don't go for an IPO until they think their stock will actually be worth something (or else what's the point?)—specifically, worth more than the amount of money that investors poured into it. The Powers That Be will speculate about a company's IPO potential way ahead of time, which is where you'll hear stuff about companies who have an estimated IPO evaluation of (to pull a completely random example) $10B. actually I lied, that was not a random example, that was reddit's valuation back in 2021 lol. but a valuation is basically just "how much will people be interested in our stock?"

as such, in the time leading up to an IPO, it's really really important to do everything you can to make your company seem like a good investment (which is how you get stock prices up), usually by making the company's numbers look good. but! if you plan on cashing out, the long-term effects of your decisions aren't top of mind here. remember, the industry lingo is "exit scenario."

if all of this seems like a good short-term strategy for companies and their VCs, but an unsustainable model for anyone who's buying those stocks during the IPO, that's because it often is.

also worth noting that it's possible for a company to be technically unprofitable as a business (meaning their costs outstrip their revenue) and still trade enormously well on the stock market; uber is the perennial example of this. to the people who make money solely off of buying and selling stock, it literally does not matter that the actual rideshare model isn't netting any income—people think the stock is valuable, so it's valuable.

this is also why, for example, elon musk is richer than god: if he were only the CEO of tesla, the money he'd make from selling mediocre cars would be (comparatively, lol) minimal. but he's also one of tesla's angel investors, which means he holds a shitload of tesla stock, and tesla's stock has performed well since their IPO a decade ago (despite recent dips)—even if tesla itself has never been a huge moneymaker, public faith in the company's eventual success has kept them trading at high levels. granted, this also means most of musk's wealth is hypothetical and not liquid; if TSLA dropped to nothing, so would the value of all the stock he holds (and his net work with it).

what's an API, anyway?

to move in an entirely different direction: we can't get into reddit's API debacle without understanding what an API itself is.

an API (short for "application programming interface," not that it really matters) is a series of code instructions that independent developers can use to plug their shit into someone else's shit. like a series of tin cans on strings between two kids' treehouses, but for sending and receiving data.

APIs work by yoinking data directly from a company's servers instead of displaying anything visually to users. so I could use reddit's API to build my own app that takes the day's top r/AITA post and transcribes it into pig latin: my app is a bunch of lines of code, and some of those lines of code fetch data from reddit (and then transcribe that data into pig latin), and then my app displays the content to anyone who wants to see it, not reddit itself. as far as reddit is concerned, no additional human beings laid eyeballs on that r/AITA post, and reddit never had a chance to serve ads alongside the pig-latinized content in my app. (put a pin in this part—it'll be relevant later.)

but at its core, an API is really a type of protocol, which encompasses a broad category of formats and business models and so on. some APIs are completely free to use, like how anyone can build a discord bot (but you still have to host it yourself). some companies offer free APIs to third-party developers can build their own plugins, and then the company and the third-party dev split the profit on those plugins. some APIs have a free tier for hobbyists and a paid tier for big professional projects (like every weather API ever, lol). some APIs are strictly paid services because the API itself is the company's core offering.

reddit's financial foundations

okay thanks for sticking with me. I promise we're almost ready to be almost ready to talk about the current backlash.

reddit has always been a startup's startup from day one: its founders created the site after attending a startup incubator (which is basically a summer camp run by VCs) with the successful goal of creating a financially successful site. backed by that delicious y combinator money, reddit got acquired by conde nast only a year or two after its creation, which netted its founders a couple million each. this was back in like, 2006 by the way. in the time since that acquisition, reddit's gone through a bunch of additional funding rounds, including from big-name investors like a16z, peter thiel (yes, that guy), sam altman (yes, also that guy), sequoia, fidelity, and tencent. crunchbase says that they've raised a total of $1.3B in investor backing.

in all this time, reddit has never been a public company, or, strictly speaking, profitable.

APIs and third-party apps

reddit has offered free API access for basically as long as it's had a public API—remember, as a "make money later" company, their primary goal is growth, which means attracting as many users as possible to the platform. so letting anyone build an app or widget is (or really, was) in line with that goal.

as such, third-party reddit apps have been around forever. by third-party apps, I mean apps that use the reddit API to display actual reddit content in an unofficial wrapper. iirc reddit didn't even have an official mobile app until semi-recently, so many of these third-party mobile apps in particular just sprung up to meet an unmet need, and they've kept a small but dedicated userbase ever since. some people also prefer the user experience of the unofficial apps, especially since they offer extra settings to customize what you're seeing and few to no ads (and any ads these apps do display are to the benefit of the third-party developers, not reddit itself.)

(let me add this preemptively: one solution I've seen proposed to the paid API backlash is that reddit should have third-party developers display reddit's ads in those third-party apps, but this isn't really possible or advisable due to boring adtech reasons I won't inflict on you here. source: just trust me bro)

in addition to mobile apps, there are also third-party tools that don’t replace the Official Reddit Viewing Experience but do offer auxiliary features like being able to mass-delete your post history, tools that make the site more accessible to people who use screen readers, and tools that help moderators of subreddits moderate more easily. not to mention a small army of reddit bots like u/AutoWikibot or u/RemindMebot (and then the bots that tally the number of people who reply to bot comments with “good bot” or “bad bot).

the number of people who use third-party apps is relatively small, but they arguably comprise some of reddit’s most dedicated users, which means that third-party apps are important to the people who keep reddit running and the people who supply reddit with high-quality content.

unpaid moderators and user-generated content

so reddit is sort of two things: reddit is a platform, but it’s also a community.

the platform is all the unsexy (or, if you like python, sexy) stuff under the hood that actually makes the damn thing work. this is what the company spends money building and maintaining and "owns." the community is all the stuff that happens on the platform: posts, people, petty squabbles. so the platform is where the content lives, but ultimately the content is the reason people use reddit—no one’s like “yeah, I spend time on here because the backend framework really impressed me."

and all of this content is supplied by users, which is not unique among social media platforms, but the content is also managed by users, which is. paid employees do not govern subreddits; unpaid volunteers do. and moderation is the only thing that keeps reddit even remotely tolerable—without someone to remove spam, ban annoying users, and (god willing) enforce rules against abuse and hate speech, a subreddit loses its appeal and therefore its users. not dissimilar to the situation we’re seeing play out at twitter, except at twitter it was the loss of paid moderators;  reddit is arguably in a more precarious position because they could lose this unpaid labor at any moment, and as an already-unprofitable company they absolutely cannot afford to implement paid labor as a substitute.

oh yeah? spell "IPO" backwards

so here we are, June 2023, and reddit is licking its lips in anticipation of a long-fabled IPO. which means it’s time to start fluffing themselves up for investors by cutting costs (yay, layoffs!) and seeking new avenues of profit, however small.

this brings us to the current controversy: reddit announced a new API pricing plan that more or less prevents anyone from using it for free.

from reddit's perspective, the ostensible benefits of charging for API access are twofold: first, there's direct profit to be made off of the developers who (may or may not) pay several thousand dollars a month to use it, and second, cutting off unsanctioned third-party mobile apps (possibly) funnels those apps' users back into the official reddit mobile app. and since users on third-party apps reap the benefit of reddit's site architecture (and hosting, and development, and all the other expenses the site itself incurs) without “earning” money for reddit by generating ad impressions, there’s a financial incentive at work here: even if only a small percentage of people use third-party apps, getting them to use the official app instead translates to increased ad revenue, however marginal.

(also worth mentioning that chatGPT and other LLMs were trained via tools that used reddit's API to scrape post and content data, and now that openAI is reaping the profits of that training without giving reddit any kickbacks, reddit probably wants to prevent repeats of this from happening in the future. if you want to train the next LLM, it's gonna cost you.)

of course, these changes only benefit reddit if they actually increase the company’s revenue and perceived value/growth—which is hard to do when your users (who are also the people who supply the content for other users to engage with, who are also the people who moderate your communities and make them fun to participate in) get really fucking pissed and threaten to walk.

pricing shenanigans

under the new API pricing plan, third-party developers are suddenly facing steep costs to maintain the apps and tools they’ve built.

most paid APIs are priced by volume: basically, the more data you send and receive, the more money it costs. so if your third-party app has a lot of users, you’ll have to make more API requests to fetch content for those users, and your app becomes more expensive to maintain. (this isn’t an issue if the tool you’re building also turns a profit, but most third-party reddit apps make little, if any, money.)

which is why, even though third-party apps capture a relatively small portion of reddit’s users, the developer of a popular third-party app called apollo recently learned that it would cost them about $20 million a year to keep the app running. and apollo actually offers some paid features (for extra in-app features independent of what reddit offers), but nowhere near enough to break even on those API costs.

so apollo, any many apps like it, were suddenly unable to keep their doors open under the new API pricing model and announced that they'd be forced to shut down.

backlash, blackout

plenty has been said already about the current subreddit blackouts—in like, official news outlets and everything—so this might be the least interesting section of my whole post lol. the short version is that enough redditors got pissed enough that they collectively decided to take subreddits “offline” in protest, either by making them read-only or making them completely inaccessible. their goal was to send a message, and that message was "if you piss us off and we bail, here's what reddit's gonna be like: a ghost town."

but, you may ask, if third-party apps only captured a small number of users in the first place, how was the backlash strong enough to result in a near-sitewide blackout? well, two reasons:

first and foremost, since moderators in particular are fond of third-party tools, and since moderators wield outsized power (as both the people who keep your site more or less civil, and as the people who can take a subreddit offline if they feel like it), it’s in your best interests to keep them happy. especially since they don’t get paid to do this job in the first place, won’t keep doing it if it gets too hard, and essentially have nothing to lose by stepping down.

then, to a lesser extent, the non-moderator users on third-party apps tend to be Power Users who’ve been on reddit since its inception, and as such likely supply a disproportionate amount of the high-quality content for other users to see (and for ads to be served alongside). if you drive away those users, you’re effectively kneecapping your overall site traffic (which is bad for Growth) and reducing the number/value of any ad impressions you can serve (which is bad for revenue).

also a secret third reason, which is that even people who use the official apps have no stake in a potential IPO, can smell the general unfairness of this whole situation, and would enjoy the schadenfreude of investors getting fucked over. not to mention that reddit’s current CEO has made a complete ass of himself and now everyone hates him and wants to see him suffer personally.

(granted, it seems like reddit may acquiesce slightly and grant free API access to a select set of moderation/accessibility tools, but at this point it comes across as an empty gesture.)

"later" is now "now"

TL;DR: this whole thing is a combination of many factors, specifically reddit being intensely user-driven and self-governed, but also a high-traffic site that costs a lot of money to run (why they willingly decided to start hosting video a few years back is beyond me...), while also being angled as a public stock market offering in the very near future. to some extent I understand why reddit’s CEO doubled down on the changes—he wants to look strong for investors—but he’s also made a fool of himself and cast a shadow of uncertainty onto reddit’s future, not to mention the PR nightmare surrounding all of this. and since arguably the most important thing in an IPO is how much faith people have in your company, I honestly think reddit would’ve fared better if they hadn’t gone nuclear with the API changes in the first place.

that said, I also think it’s a mistake to assume that reddit care (or needs to care) about its users in any meaningful way, or at least not as more than means to an end. if reddit shuts down in three years, but all of the people sitting on stock options right now cashed out at $120/share and escaped unscathed... that’s a success story! you got your money! VCs want to recoup their investment—they don’t care about longevity (at least not after they’re gone), user experience, or even sustained profit. those were never the forces driving them, because these were never the ultimate metrics of their success.

and to be clear: this isn’t unique to reddit. this is how pretty much all startups operate.

I talked about the difference between “make money now” companies and “make money later” companies, and what we’re experiencing is the painful transition from “later” to “now.” as users, this change is almost invisible until it’s already happened—it’s like a rug we didn’t even know existed gets pulled out from under us.

the pre-IPO honeymoon phase is awesome as a user, because companies have no expectation of profit, only growth. if you can rely on VC money to stay afloat, your only concern is building a user base, not squeezing a profit out of them. and to do that, you offer cool shit at a loss: everything’s chocolate and flowers and quarterly reports about the number of signups you’re getting!

...until you reach a critical mass of users, VCs want to cash in, and to prepare for that IPO leadership starts thinking of ways to make the website (appear) profitable and implements a bunch of shit that makes users go “wait, what?”

I also touched on this earlier, but I want to reiterate a bit here: I think the myth of the benign non-monetized internet of yore is exactly that—a myth. what has changed are the specific market factors behind these websites, and their scale, and the means by which they attempt to monetize their services and/or make their services look attractive to investors, and so from a user perspective things feel worse because the specific ways we’re getting squeezed have evolved. maybe they are even worse, at least in the ways that matter. but I’m also increasingly less surprised when this occurs, because making money is and has always been the goal for all of these ventures, regardless of how they try to do so.

[dandelionsresilience]

Good News - June 15-21

Like these weekly compilations? Tip me at $Kaybarr1735! And if you tip me and give me a way to contact you, at the end of the month I'll send you a link to all of the articles I found but didn't use each week!

1. Victory for Same-Sex Marriage in Thailand

“Thailand’s Senate voted 130-4 today to pass a same-sex marriage bill that the lower house had approved by an overwhelming majority in March. This makes Thailand the first country in Southeast Asia, and the second in Asia, to recognize same-sex relationships. […] The Thai Marriage Equality Act […] will come into force 120 days after publication in the Royal Gazette. It will stand as an example of LGBT rights progress across the Asia-Pacific region and the world.”

2. One of world’s rarest cats no longer endangered

“[The Iberian lynx’s] population grew from 62 mature individuals in 2001 to 648 in 2022. While young and mature lynx combined now have an estimated population of more than 2,000, the IUCN reports. The increase is largely thanks to conservation efforts that have focused on increasing the abundance of its main food source - the also endangered wild rabbit, known as European rabbit. Programmes to free hundreds of captive lynxes and restoring scrublands and forests have also played an important role in ensuring the lynx is no longer endangered.”

3. Planning parenthood for incarcerated men

“[M]any incarcerated young men missed [sex-ed] classroom lessons due to truancy or incarceration. Their lack of knowledge about sexual health puts them at a lifelong disadvantage. De La Cruz [a health educator] will guide [incarcerated youths] in lessons about anatomy and pregnancy, birth control and sexually transmitted infections. He also explores healthy relationships and the pitfalls of toxic masculinity. […] Workshops cover healthy relationships, gender and sexuality, and sex trafficking.”

4. Peru puts endemic fog oasis under protection

“Lomas are unique ecosystems relying on marine fog that host rare and endemic plants and animal species. […] The Peruvian government has formally granted conservation status to the 6,449-hectare (16,000-acre) desert oasis site[….] The site, the first of its kind to become protected after more than 15 years of scientific and advocacy efforts, will help scientists understand climatic and marine cycles in the area[, … and] will be protected for future research and exploration for at least three decades.”

5. Religious groups are protecting Pride events — upending the LGBTQ+ vs. faith narrative

“In some cases, de-escalation teams stand as a physical barrier between protesters and event attendees. In other instances, they try to talk with protesters. The goal is generally to keep everyone safe. Leigh was learning that sometimes this didn’t mean acting as security, but doing actual outreach. That might mean making time and space to listen to hate speech. It might mean offering food or water. […] After undergoing Zoom trainings this spring, the members of some 120 faith organizations will fan out across more than 50 Pride events in 16 states to de-escalate the actions of extremist anti-LGBTQ+ hate groups.”

6. 25 years of research shows how to restore damaged rainforest

“For the first time, results from 25 years of work to rehabilitate fire-damaged and heavily logged rainforest are now being presented. The study fills a knowledge gap about the long-term effects of restoration and may become an important guide for future efforts to restore damaged ecosystems.”

7. Audubon and Grassroots Carbon Announce First-of-its-Kind Partnership to Reward Landowners for Improving Habitats for Birds while Building Healthy Soils

“Participating landowners can profit from additional soil carbon storage created through their regenerative land management practices. These practices restore grasslands, improve bird habits, build soil health and drive nature-based soil organic carbon drawdown through the healthy soils of farms and ranches. […] Additionally, regenerative land management practices improve habitats for birds. […] This partnership exemplifies how sustainable practices can drive positive environmental change while providing tangible economic benefits for landowners.”

8. Circular food systems found to dramatically reduce greenhouse gas emissions, require much less agricultural land

“Redesigning the European food system will reduce agricultural land by 44% while dramatically reducing greenhouse gas emissions from agriculture by 70%. This reduction is possible with the current consumption of animal protein. “Moreover, animals are recyclers in the system. They can recycle nutrients from human-inedible parts of the organic waste and by-products in the food system and convert them to valuable animal products," Simon says.”

9. Could Treating Injured Raptors Help Lift a Population? Researchers found the work of rehabbers can have long-lasting benefits

“[“Wildlife professionals”] tend to have a dismissive attitude toward addressing individual animal welfare,” [… but f]or most raptor species, they found, birds released after rehabilitation were about as likely to survive as wild birds. Those released birds can have even broader impacts on the population. Back in the wild, the birds mate and breed, raising hatchlings that grow up to mate and breed, too. When the researchers modeled the effects, they found most species would see at least some population-level benefits from returning raptors to the wild.”

10. Indigenous people in the Amazon are helping to build bridges & save primates

“Working together, the Reconecta Project and the Waimiri-Atroari Indigenous people build bridges that connect the forest canopy over the BR-174 road[….] In the first 10 months of monitoring, eight different species were documented — not only monkeys such as the golden-handed tamarin and the common squirrel monkey (Saimiri sciureus), but also kinkajous (Potos flavus), mouse opossums (Marmosops sp.), and opossums (Didelphis sp.).”

Bonus: A rare maneless zebra was born in the UK

June 8-14 news here | (all credit for images and written material can be found at the source linked; I don’t claim credit for anything but curating.)

[jojo-oliver]

Fundraising for transport to Pride Markets

I've got goods, can you help get me there?

Goal is $1000 CAD. Help by supporting my shop?

Please share

Buttons $3 CAD / Toque $35 CAD / Patch $15 CAD

All orders get a numbered bad seal drawing for a short time!!! Limited edition, will be on your order slip!!

I am going to markets in summer to sell my artwork - but also 4 other confirmed artists' artwork at pride festivals. I'm building a queer artist collective and we want to bring queer-created pride merchandise to local markets. We want to directly benefit our local community. I want to provide pride merchandise where the profit goes towards other queer people.

The other artists' work isn't up on our site yet but it will be available at the markets.

Buttons $3 CAD / Holo sticker $7 CAD

Why:

-I got a microloan for this, but last second my guy had to halve the loan amount. He said he could cover my transport + the requested amount to cover all expenses, but then he had to change it to just the requested amount, last second. I accept the help that was given and am thankful for that. He had other businesses that also needed help.

-My employer ghosted me - long story short. I showed up to work multiple times to find the business closed without any communication whatsoever. BUT they are also a queer small business owner. I will not be seeking anything from them, nor will I go into any more detail about where I was working. Yes it sucks for me and yes it sucks for everyone else affected, but infighting is not worth it, and I want them to do well.

Boot patches $25 CAD / Stickers $5 CAD / OG paintings $500 CAD

What is the money going towards?

Gas money. Food money. One more table for the market, button making supplies, trans boot stickers restock. Emergency cash.

Shop link: https://www.queerforqueer.com/

We have 3 events lined up and we're signing up for more.

I will update with progress as we go

[tinystepsforward]

autocrattic (more matt shenanigans, not tumblr this time)

I am almost definitely not the right person for this writeup, but I'm closer than most people on here, so here goes! This is all open-source tech drama, and I take my time laying out the context, but the short version is: Matt tried to extort another company, who immediately posted receipts, and now he's refusing to log off again. The long version is... long.

If you don't need software context, scroll down/find the "ok tony that's enough. tell me what's actually happening" heading, or just go read the pink sections. Or look at this PDF.

the background

So. Matt's original Good Idea was starting WordPress with fellow developer Mike Little in 2003, which is free and open-source software (FOSS) that was originally just for blogging, but now powers lots of websites that do other things. In particular, Automattic acquired WooCommerce a long time ago, which is free online store software you can run on WordPress.

FOSS is... interesting. It's a world that ultimately is powered by people who believe deeply that information and resources should be free, but often have massive blind spots (for example, Wikipedia's consistently had issues with bias, since no amount of "anyone can edit" will overcome systemic bias in terms of who has time to edit or is not going to be driven away by the existing contributor culture). As with anything else that people spend thousands of hours doing online, there's drama. As with anything else that's technically free but can be monetized, there are:

Heaps of companies and solo developers who profit off WordPress themes, plugins, hosting, and other services;

Conflicts between volunteer contributors and for-profit contributors;

Annoying founders who get way too much credit for everything the project has become.

the WordPress ecosystem

A project as heavily used as WordPress (some double-digit percentage of the Internet uses WP. I refuse to believe it's the 43% that Matt claims it is, but it's a pretty large chunk) can't survive just on the spare hours of volunteers, especially in an increasingly monetised world where its users demand functional software, are less and less tech or FOSS literate, and its contributors have no fucking time to build things for that userbase.

Matt runs Automattic, which is a privately-traded, for-profit company. The free software is run by the WordPress Foundation, which is technically completely separate (wordpress.org). The main products Automattic offers are WordPress-related: WordPress.com, a host which was designed to be beginner-friendly; Jetpack, a suite of plugins which extend WordPress in a whole bunch of ways that may or may not make sense as one big product; WooCommerce, which I've already mentioned. There's also WordPress VIP, which is the fancy bespoke five-digit-plus option for enterprise customers. And there's Tumblr, if Matt ever succeeds in putting it on WordPress. (Every Tumblr or WordPress dev I know thinks that's fucking ridiculous and impossible. Automattic's hiring for it anyway.)

Automattic devotes a chunk of its employees toward developing Core, which is what people in the WordPress space call WordPress.org, the free software. This is part of an initiative called Five for the Future — 5% of your company's profits off WordPress should go back into making the project better. Many other companies don't do this.

There are lots of other companies in the space. GoDaddy, for example, barely gives back in any way (and also sucks). WP Engine is the company this drama is about. They don't really contribute to Core. They offer relatively expensive WordPress hosting, as well as providing a series of other WordPress-related products like LocalWP (local site development software), Advanced Custom Fields (the easiest way to set up advanced taxonomies and other fields when making new types of posts. If you don't know what this means don't worry about it), etc.

Anyway. Lots of strong personalities. Lots of for-profit companies. Lots of them getting invested in, or bought by, private equity firms.

Matt being Matt, tech being tech

As was said repeatedly when Matt was flipping out about Tumblr, all of the stuff happening at Automattic is pretty normal tech company behaviour. Shit gets worse. People get less for their money. WordPress.com used to be a really good place for people starting out with a website who didn't need "real" WordPress — for $48 a year on the Personal plan, you had really limited features (no plugins or other customisable extensions), but you had a simple website with good SEO that was pretty secure, relatively easy to use, and 24-hour access to Happiness Engineers (HEs for short. Bad job title. This was my job) who could walk you through everything no matter how bad at tech you were. Then Personal plan users got moved from chat to emails only. Emails started being responded to by contractors who didn't know as much as HEs did and certainly didn't get paid half as well. Then came AI, and the mandate for HEs to try to upsell everyone things they didn't necessarily need. (This is the point at which I quit.)

But as was said then as well, most tech CEOs don't publicly get into this kind of shitfight with their users. They're horrid tyrants, but they don't do it this publicly.

ok tony that's enough. tell me what's actually happening

WordCamp US, one of the biggest WordPress industry events of the year, is the backdrop for all this. It just finished.

There are.... a lot of posts by Matt across multiple platforms because, as always, he can't log off. But here's the broad strokes.

Sep 17

Matt publishes a wanky blog post about companies that profit off open source without giving back. It targets a specific company, WP Engine.

Compare the Five For the Future pages from Automattic and WP Engine, two companies that are roughly the same size with revenue in the ballpark of half a billion. These pledges are just a proxy and aren’t perfectly accurate, but as I write this, Automattic has 3,786 hours per week (not even counting me!), and WP Engine has 47 hours. WP Engine has good people, some of whom are listed on that page, but the company is controlled by Silver Lake, a private equity firm with $102 billion in assets under management. Silver Lake doesn’t give a dang about your Open Source ideals. It just wants a return on capital. So it’s at this point that I ask everyone in the WordPress community to vote with your wallet. Who are you giving your money to? Someone who’s going to nourish the ecosystem, or someone who’s going to frack every bit of value out of it until it withers?

(It's worth noting here that Automattic is funded in part by BlackRock, who Wikipedia calls "the world's largest asset manager".)

Sep 20 (WCUS final day)

WP Engine puts out a blog post detailing their contributions to WordPress.

Matt devotes his keynote/closing speech to slamming WP Engine.

He also implies people inside WP Engine are sending him information.

For the people sending me stuff from inside companies, please do not do it on your work device. Use a personal phone, Signal with disappearing messages, etc. I have a bunch of journalists happy to connect you with as well. #wcus — Twitter I know private equity and investors can be brutal (read the book Barbarians at the Gate). Please let me know if any employee faces firing or retaliation for speaking up about their company's participation (or lack thereof) in WordPress. We'll make sure it's a big public deal and that you get support. — Tumblr

Matt also puts out an offer live at WordCamp US:

“If anyone of you gets in trouble for speaking up in favor of WordPress and/or open source, reach out to me. I’ll do my best to help you find a new job.” — source tweet, RTed by Matt

He also puts up a poll asking the community if WP Engine should be allowed back at WordCamps.

Sep 21

Matt writes a blog post on the WordPress.org blog (the official project blog!): WP Engine is not WordPress.

He opens this blog post by claiming his mom was confused and thought WP Engine was official.

The blog post goes on about how WP Engine disabled post revisions (which is a pretty normal thing to do when you need to free up some resources), therefore being not "real" WordPress. (As I said earlier, WordPress.com disables most features for Personal and Premium plans. Or whatever those plans are called, they've been renamed like 12 times in the last few years. But that's a different complaint.)

Sep 22: More bullshit on Twitter. Matt makes a Reddit post on r/Wordpress about WP Engine that promptly gets deleted. Writeups start to come out:

Search Engine Journal: WordPress Co-Founder Mullenweg Sparks Backlash

TechCrunch: Matt Mullenweg calls WP Engine a ‘cancer to WordPress’ and urges community to switch providers

Sep 23 onward

Okay, time zones mean I can't effectively sequence the rest of this.

Matt defends himself on Reddit, casually mentioning that WP Engine is now suing him.

Also here's a decent writeup from someone involved with the community that may be of interest.

WP Engine drops the full PDF of their cease and desist, which includes screenshots of Matt apparently threatening them via text.

Twitter link | Direct PDF link

This PDF includes some truly fucked texts where Matt appears to be trying to get WP Engine to pay him money unless they want him to tell his audience at WCUS that they're evil.

Matt, after saying he's been sued and can't talk about it, hosts a Twitter Space and talks about it for a couple hours.

He also continues to post on Reddit, Twitter, and on the Core contributor Slack.

Here's a comment where he says WP Engine could have avoided this by paying Automattic 8% of their revenue.

Another, 20 hours ago, where he says he's being downvoted by "trolls, probably WPE employees"

At some point, Matt updates the WordPress Foundation trademark policy. I am 90% sure this was him — it's not legalese and makes no fucking sense to single out WP Engine.

Old text: The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit. New text: The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.

Sep 25: Automattic puts up their own legal response.

anyway this fucking sucks

This is bigger than anything Matt's done before. I'm so worried about my friends who're still there. The internal ramifications have... been not great so far, including that Matt's naturally being extra gung-ho about "you're either for me or against me and if you're against me then don't bother working your two weeks".

Despite everything, I like WordPress. (If you dig into this, you'll see plenty of people commenting about blocks or Gutenberg or React other things they hate. Unlike many of the old FOSSheads, I actually also think Gutenberg/the block editor was a good idea, even if it was poorly implemented.)

I think that the original mission — to make it so anyone can spin up a website that's easy enough to use and blog with — is a good thing. I think, despite all the ways being part of FOSS communities since my early teens has led to all kinds of racist, homophobic and sexual harm for me and for many other people, that free and open-source software is important.

So many people were already burning out of the project. Matt has been doing this for so long that those with long memories can recite all the ways he's wrecked shit back a decade or more. Most of us are exhausted and need to make money to live. The world is worse than it ever was.

Social media sucks worse and worse, and this was a world in which people missed old webrings, old blogs, RSS readers, the world where you curated your own whimsical, unpaid corner of the Internet. I started actually actively using my own WordPress blog this year, and I've really enjoyed it.

And people don't want to deal with any of this.

The thing is, Matt's right about one thing: capital is ruining free open-source software. What he's wrong about is everything else: the idea that WordPress.com isn't enshittifying (or confusing) at a much higher rate than WP Engine, the idea that WP Engine or Silver Lake are the only big players in the field, the notion that he's part of the solution and not part of the problem.

But he's started a battle where there are no winners but the lawyers who get paid to duke it out, and all the volunteers who've survived this long in an ecosystem increasingly dominated by big money are giving up and leaving.

Anyway if you got this far, consider donating to someone on gazafunds.com. It'll take much less time than reading this did.

[mostlysignssomeportents]

Google is (still) losing the spam wars to zombie news-brands

I'm touring my new, nationally bestselling novel The Bezzle! Catch me TONIGHT (May 3) in CALGARY, then TOMORROW (May 4) in VANCOUVER, then onto Tartu, Estonia, and beyond!

Even Google admits – grudgingly – that it is losing the spam wars. The explosive proliferation of botshit has supercharged the sleazy "search engine optimization" business, such that results to common queries are 50% Google ads to spam sites, and 50% links to spam sites that tricked Google into a high rank (without paying for an ad):

https://developers.google.com/search/blog/2024/03/core-update-spam-policies#site-reputation

It's nice that Google has finally stopped gaslighting the rest of us with claims that its search was still the same bedrock utility that so many of us relied upon as a key piece of internet infrastructure. This not only feels wildly wrong, it is empirically, provably false:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Not only that, but we know why Google search sucks. Memos released as part of the DOJ's antitrust case against Google reveal that the company deliberately chose to worsen search quality to increase the number of queries you'd have to make (and the number of ads you'd have to see) to find a decent result:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Google's antitrust case turns on the idea that the company bought its way to dominance, spending the some of the billions it extracted from advertisers and publishers to buy the default position on every platform, so that no one ever tried another search engine, which meant that no one would invest in another search engine, either.

Google's tacit defense is that its monopoly billions only incidentally fund these kind of anticompetitive deals. Mostly, Google says, it uses its billions to build the greatest search engine, ad platform, mobile OS, etc that the public could dream of. Only a company as big as Google (says Google) can afford to fund the R&D and security to keep its platform useful for the rest of us.

That's the "monopolistic bargain" – let the monopolist become a dictator, and they will be a benevolent dictator. Shriven of "wasteful competition," the monopolist can split their profits with the public by funding public goods and the public interest.

Google has clearly reneged on that bargain. A company experiencing the dramatic security failures and declining quality should be pouring everything it has to righting the ship. Instead, Google repeatedly blew tens of billions of dollars on stock buybacks while doing mass layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Those layoffs have now reached the company's "core" teams, even as its core services continue to decay:

https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528

(Google's antitrust trial was shrouded in secrecy, thanks to the judge's deference to the company's insistence on confidentiality. The case is moving along though, and warrants your continued attention:)

https://www.thebignewsletter.com/p/the-2-trillion-secret-trial-against

Google wormed its way into so many corners of our lives that its enshittification keeps erupting in odd places, like ordering takeout food:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Back in February, Housefresh – a rigorous review site for home air purifiers – published a viral, damning account of how Google had allowed itself to be overrun by spammers who purport to provide reviews of air purifiers, but who do little to no testing and often employ AI chatbots to write automated garbage:

https://housefresh.com/david-vs-digital-goliaths/

In the months since, Housefresh's Gisele Navarro has continued to fight for the survival of her high-quality air purifier review site, and has received many tips from insiders at the spam-farms and Google, all of which she recounts in a followup essay:

https://housefresh.com/how-google-decimated-housefresh/

One of the worst offenders in spam wars is Dotdash Meredith, a content-farm that "publishes" multiple websites that recycle parts of each others' content in order to climb to the top search slots for lucrative product review spots, which can be monetized via affiliate links.

A Dotdash Meredith insider told Navarro that the company uses a tactic called "keyword swarming" to push high-quality independent sites off the top of Google and replace them with its own garbage reviews. When Dotdash Meredith finds an independent site that occupies the top results for a lucrative Google result, they "swarm a smaller site’s foothold on one or two articles by essentially publishing 10 articles [on the topic] and beefing up [Dotdash Meredith sites’] authority."

Dotdash Meredith has keyword swarmed a large number of topics. from air purifiers to slow cookers to posture correctors for back-pain:

https://housefresh.com/wp-content/uploads/2024/05/keyword-swarming-dotdash.jpg

The company isn't shy about this. Its own shareholder communications boast about it. What's more, it has competition.

Take Forbes, an actual news-site, which has a whole shadow-empire of web-pages reviewing products for puppies, dogs, kittens and cats, all of which link to high affiliate-fee-generating pet insurance products. These reviews are not good, but they are treasured by Google's algorithm, which views them as a part of Forbes's legitimate news-publishing operation and lets them draft on Forbes's authority.

This side-hustle for Forbes comes at a cost for the rest of us, though. The reviewers who actually put in the hard work to figure out which pet products are worth your money (and which ones are bad, defective or dangerous) are crowded off the front page of Google and eventually disappear, leaving behind nothing but semi-automated SEO garbage from Forbes:

https://twitter.com/ichbinGisele/status/1642481590524583936

There's a name for this: "site reputation abuse." That's when a site perverts its current – or past – practice of publishing high-quality materials to trick Google into giving the site a high ranking. Think of how Deadspin's private equity grifter owners turned it into a site full of casino affiliate spam:

https://www.404media.co/who-owns-deadspin-now-lineup-publishing/

The same thing happened to the venerable Money magazine:

https://moneygroup.pr/

Money is one of the many sites whose air purifier reviews Google gives preference to, despite the fact that they do no testing. According to Google, Money is also a reliable source of information on reprogramming your garage-door opener, buying a paint-sprayer, etc:

https://money.com/best-paint-sprayer/

All of this is made ten million times worse by AI, which can spray out superficially plausible botshit in superhuman quantities, letting spammers produce thousands of variations on their shitty reviews, flooding the zone with bullshit in classic Steve Bannon style:

https://escapecollective.com/commerce-content-is-breaking-product-reviews/

As Gizmodo, Sports Illustrated and USA Today have learned the hard way, AI can't write factual news pieces. But it can pump out bullshit written for the express purpose of drafting on the good work human journalists have done and tricking Google – the search engine 90% of us rely on – into upranking bullshit at the expense of high-quality information.

A variety of AI service bureaux have popped up to provide AI botshit as a service to news brands. While Navarro doesn't say so, I'm willing to bet that for news bosses, outsourcing your botshit scams to a third party is considered an excellent way of avoiding your journalists' wrath. The biggest botshit-as-a-service company is ASR Group (which also uses the alias Advon Commerce).

Advon claims that its botshit is, in fact, written by humans. But Advon's employees' Linkedin profiles tell a different story, boasting of their mastery of AI tools in the industrial-scale production of botshit:

https://housefresh.com/wp-content/uploads/2024/05/Advon-AI-LinkedIn.jpg

Now, none of this is particularly sophisticated. It doesn't take much discernment to spot when a site is engaged in "site reputation abuse." Presumably, the 12,000 googlers the company fired last year could have been employed to check the top review keyword results manually every couple of days and permaban any site caught cheating this way.

Instead, Google is has announced a change in policy: starting May 5, the company will downrank any site caught engaged in site reputation abuse. However, the company takes a very narrow view of site reputation abuse, limiting punishments to sites that employ third parties to generate or uprank their botshit. Companies that produce their botshit in-house are seemingly not covered by this policy.

As Navarro writes, some sites – like Forbes – have prepared for May 5 by blocking their botshit sections from Google's crawler. This can't be their permanent strategy, though – either they'll have to kill the section or bring it in-house to comply with Google's rules. Bringing things in house isn't that hard: US News and World Report is advertising for an SEO editor who will publish 70-80 posts per month, doubtless each one a masterpiece of high-quality, carefully researched material of great value to Google's users:

https://twitter.com/dannyashton/status/1777408051357585425

As Navarro points out, Google is palpably reluctant to target the largest, best-funded spammers. Its March 2024 update kicked many garbage AI sites out of the index – but only small bottom-feeders, not large, once-respected publications that have been colonized by private equity spam-farmers.

All of this comes at a price, and it's only incidentally paid by legitimate sites like Housefresh. The real price is borne by all of us, who are funneled by the 90%-market-share search engine into "review" sites that push low quality, high-price products. Housefresh's top budget air purifier costs $79. That's hundreds of dollars cheaper than the "budget" pick at other sites, who largely perform no original research.

Google search has a problem. AI botshit is dominating Google's search results, and it's not just in product reviews. Searches for infrastructure code samples are dominated by botshit code generated by Pulumi AI, whose chatbot hallucinates nonexistence AWS features:

https://www.theregister.com/2024/05/01/pulumi_ai_pollution_of_search/

This is hugely consequential: when these "hallucinations" slip through into production code, they create huge vulnerabilities for widespread malicious exploitation:

https://www.theregister.com/2024/03/28/ai_bots_hallucinate_software_packages/

We've put all our eggs in Google's basket, and Google's dropped the basket – but it doesn't matter because they can spend $20b/year bribing Apple to make sure no one ever tries a rival search engine on Ios or Safari:

https://finance.yahoo.com/news/google-payments-apple-reached-20-220947331.html

Google's response – laying off core developers, outsourcing to low-waged territories with weak labor protections and spending billions on stock buybacks – presents a picture of a company that is too big to care:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Google promised us a quid-pro-quo: let them be the single, authoritative portal ("organize the world’s information and make it universally accessible and useful"), and they will earn that spot by being the best search there is:

https://www.ft.com/content/b9eb3180-2a6e-41eb-91fe-2ab5942d4150

But – like the spammers at the top of its search result pages – Google didn't earn its spot at the center of our digital lives.

It cheated.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Image: freezelight (modified) https://commons.wikimedia.org/wiki/File:Spam_wall_-_Flickr_-_freezelight.jpg

CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

[genericpuff]

Tbh at this point you should just make your own webcomic app/website because it would probably be 100 times better than whatever going on with webtoon right now.

hahaha it wouldn't tho, sorry 💀

Here's the fundamental issue with webcomic platforms that a lot of people just don't realize (and why they're so difficult to run successfully):

Storage costs are incredibly expensive, it's why so many sites have limitations on file sizes / page sizes / etc. because all of those images and site info have to be stored somewhere, which costs $$$.

Maintenance costs are expensive and get more so as you grow, you need people who are capable of fixing bugs ASAP and managing the servers and site itself

Financially speaking, webcomics are in a state of high supply, low demand. Loads of artists are willing to create their passion projects, but getting people to read them and pay for them is a whole other issue. Demand is high in the general sense that once people get attached to a webtoon they'll demand more, but many people aren't actually willing to go looking for new stuff to read and depend more on what sites feed them (and what they already like). There are a lot of comics to go around and thus a lot of competition with a limited audience of people willing to actually pay for them.

Trying to build a new platform from the ground up is incredibly difficult and a majority of sites fail within their first year. Not only do you have to convince artists to take a chance on your platform, you have to convince readers to come. Readers won't come if there isn't work on the platform to read, but artists won't come if they don't think the site will be worth it due to low traffic numbers. This is why the artists with large followings who are willing to take chances on the smaller sites are crucial, but that's only if you can convince them to use the site in favor of (or alongside) whatever platform they're using already where the majority of their audience lies. For many creators it's just not worth the time, energy, or risk.

Even if you find short-term success, in the long-term there are always going to be profit margins to maintain. The more users you pull in, the more storage is used by incoming artists, the more you have to spend on storage and server maintenance costs, and that means either taking the risk at crowdfunding (ex. ComicFury) or having to resort to outsider investments (ex. Tapas). Look at SmackJeeves, it used to be a titan in the independent webcomic hosting community, until it folded over to a buyout by NHN and then was pretty much immediately shuttered due to NHN basically turning it into a manwha scanlation site and driving away its entire userbase. And if you don't get bought out and try your hand at crowdfunding, you may just wind up living on a lifeline that could cut out at any moment, like what happened to Inkblazers (fun fact, the death of Inkblazers was what kicked off the cultural shift in Tapas around 2015-16 when all of IB's users migrated over and brought their work with them which was more aimed towards the BL and romancee drama community, rather than the comedy / gag-a-day culture that Tapas had made itself known for... now you deadass can't tell Tapas apart from a lot of scanlation sites because it got bought out by Kakao and kept putting all of its eggs into the isekai/romance drama basket.)

Right now the mindset in which artists and readers are operating is that they're trying way, way too hard to find a "one size fits all" site. Readers want a place where they can find all their favorite webtoons without much effort, artists wants a place where they can post to an audience of thousands, and both sides want a community that will feel tight-knit. But the reality is that you can't really have all three of those things, not on one site. Something always winds up having to be sacrificed - if a site grows big enough, it'll have to start seeking more funding while also cutting costs which will result in features becoming paywall'd, intrusive ads, creators losing their freedom, and/or outsider support which often results in the platform losing its core identity and alienating its tight-knit community.

If I had to describe what I'm talking about in a "pick one" graphic, it would look something like this:

(*note: this is mostly based on my own observations from using all of these sites at some point or another, they're not necessarily entirely accurate to the statistical performance of each site, I can only glean so much from experience and traffic trackers LMAO that said I did ask some comic pals for input and they were very helpful in helping me adjust it with their own takes <3).

The homogenization of the Internet has really whipped people into submission for the "big sites" that offer "everything", but that's never been the Internet, it relies on being multi-faceted and offering different spaces for different purposes. And we're seeing that ideology falter through the enshittification of sites like Twitter, Facebook, Instagram, etc. where users are at odds with the platforms because the platforms are gutting features in an attempt to satisfy shareholders whom without the platforms would not exist. Like, most of us aren't paying money to use social media sites / comic platform sites, so where else are they gonna make the necessary funds to keep these sites running? Selling ad space and locking features behind paywalls.

And this is especially true for a lot of budding sites that don't have the audience to support them via crowdfunding but also don't have the leverage to ask for investments - so unless they get really REALLY lucky in EITHER of those departments, they're gonna be operating at a loss, and even once they do achieve either of those things there are gonna be issues in the site's longevity, whether it be dying from lack of growing crowdfunding support or dying from shareholder meddling.

So what can we do?

We can learn how to take our independence back. We don't have to stop using these big platforms altogether as they do have things to offer in their own way, particularly their large audience sizes and dipping into other demographics that might not be reachable from certain sites - but we gotta learn that no single site is going to satisfy every wish we have and we have to be willing to learn the skills necessary to running our own spaces again. Pick up HTML/CSS, get to know other people who know HTML/CSS if you can't grasp it (it's me, I can't grasp it LOL), be willing to take a chance on those "smaller sites" and don't write them off entirely as spaces that can be beneficial to you just because they don't have large numbers or because they don't offer rewards programs. And if you have a really polished piece of work in your hands, look into agencies and publishing houses that specialize in indie comics / graphic novels, don't settle for the first Originals contract that gets sent your way.

For the last decade corporations have been convincing us that our worth is tied to the eyes we can bring to them. Instead of serving ourselves, we've begun serving the big guys, insisting that it has to be worth something eventually and that it'll "payoff" simply by the virtue of gambler's fallacy. Ask yourself what site is right for you and your work rather than asking yourself if your work is good enough for them. Most of us are broke trying to make it work on these sites anyways, may as well be broke and fulfilled by posting in places that actually suit us and our work if we can. Don't define your success by what sites like Webtoons are enforcing - that definition only benefits them, not you.

[probablyasocialecologist]

Consider this my attempt to say to the field of architecture in a way that matters: Do not participate in this. Do not build shiny skyscrapers on the graves of entire lineages wiped out in a single blast, or luxury condos on the barren land where, before the bombs fell, Palestinian families were forcibly removed from their homes. Do not wag your finger and say “It’s complicated” when the world has seen the footage of people searching for their loved ones among a sea of white body bags, and of journalists weeping on television after hearing of the killing of their wives and children. Do not contribute to this violence, and do not give it an architectural form. Do not contribute to the legacy of architects who profited from the devastation of thousands of innocent human lives. Do not do it. It is my hope that many architects and firms will refuse work in an ethnically cleansed Palestine, just as they had the moral clarity to suspend their projects in Russia after Putin’s invasion of Ukraine. But to those who will answer disaster capitalism’s call: When the buildings are completed and the world looks back on this moment with great shame, you will be implicated, and those who chose not to be complicit will not forgive you.

[astercontrol]

If KOSA passes

Or if any other form of censorship (there are many in the works!) ever succeeds at stepping in to impede our ability to communicate online:

We have to make plans.

Now, I dunno who'll even see this post. The few followers I have are TRON fans (who despite the fantasy we live in, tend to have realistically dismal views IRL about Disney and the various corporate uses of software).

And this fandom, on average, is pretty tech-savvy. It's where I've encountered the most people under 20 years old who actually know how to use a desktop or laptop computer.

So, if there's any hope for what I'm thinking about, this is prolly a good place to start with it.

(As with all my posts, I encourage reblogging and containment-breaching.)

(Gifs are clips from TRON 1982, mainly the "deleted love scene," from the DVD extras.)

Anyway.

Current society has moved online communication much too far onto major social media sites for my comfort. Whoever you communicate with over the internet, chances are you do it through a service owned by a big company: Tumblr, Twitter, Discord, Telegram, Facebook, whatever. Even TikTok (shudder).

These sites, despite their many flaws, can provide experiences that are valuable and hard to get otherwise. And once all your friends are on one site, you can't just leave and stay in touch with them all, not unless they all go the same place. It's easy to see why it's hard to abandon any social media platform.

But a backup plan is important. Because, as we've seen over and over, social media sites can't be relied on. They change their policies suddenly, without good reason-- and are inconsistent, even discriminatory, about enforcing those policies.

If they're funded by ads, the advertisers are their main customers, and your posts are the product. Their goal is that the posts most valuable to the advertisers get seen by people the advertisers consider desirable customers.

Helping you communicate-- making your posts get seen by the people you want to communicate with-- is optional to them.

Not to mention that the whole business model of an ad-funded website is generally unsustainable. Many of these sites are operating at a loss, relying on shareholders in a fragile bubble, doomed to fail soon just from lack of real profit.

And the more restrictions --like KOSA-- that the law puts on freedom of online speech, the likelier they are to go down or just become unusable. Every rule a site is required to follow is another strain on its resources, and most of them are already failing badly at even enforcing their own self-imposed rules.

If we want any control over our continued ability to stay in touch with our online friends-- we need to have a backup plan. Maybe it'll be simple at first, a bare-bones system we cobble together-- but it's gotta be something that will work. For a while at least.

There are lots of really good posts about ways to build your own website, using a service like Neocities. I VERY MUCH recommend learning this skill-- learning to make websites of the very simplest, most stable, glitch-resistant type, made of html pages-- which you can upload to a host while you store backups on your home computer. If you value the writing and art that you put online, this is probably the safest you can keep it.

But that's for making your own creative work public.

As for communicating with others-- for example, receiving and answering other people's comments on your work-- that gets more complex. I personally haven't found it worthwhile to troubleshoot the problems that come with having a system that allows visitors to comment publicly on my website.

But what we do still have-- and likely will for a long time-- is email.

Those of us who came of age before social media's current hold... well, we might take this for granted. Email was the first form of online contact we ever encountered… and thus it can seem to us like the most ordinary, the most boring.

But in the current world, it is a rare and precious thing to find a method of communicating that doesn't require everyone in the chat to be signed on with the same corporation.

Email is, as of now, still perfectly legal-- as much as social media companies have been trying to herd the populace away from it. I'm sure there are other ways to share thoughts online that are not bound by laws. But I am not going to go into that here.

Email service is provided by law-abiding companies, which will comply with subpoenas if law enforcement thinks you are emailing about doing illegal things. So, email is not a surefire way to be safe, if laws become dystopian enough to threaten your freedom to talk about your own life and identity.

But it's safer than posting on a public social media page.

For now.

Email is beautifully decentralized. You can get an email address many different ways-- some reliant on a company like Gmail, others hosted on your own domain. And different people, with all different types of email addresses, hosted in all different ways-- can all communicate together by the same method.

Of course any of these people, individually, can lose their email address for some reason or other, and have to get a new one. But as long as they still know the email addresses of their contacts, they can reconnect and recover from that loss. The structure of a group linked by email is reliant not on a single company-- but on the group itself, the friends you can actually count on.

This is why I am trying to promote the idea of forming email lists, as a backup plan to give people a way to stay in touch as mainstream social media sites prove to be unsustainable.

I'm envisioning a simple system of sending emails to several addresses at once, and making each reply visible to everyone in the chat by using "reply all" (or, if desired, editing the To field to reply to only some).

If enough people get used to using email in this way, it could fill most of the needs met by any other group chat or forum …without depending on a centralized social media company that's taking dystopian measures to try and make the business profitable.

So here are some thoughts about how I personally imagine it could work.

(Feel free to comment and bring up any thoughts I haven't addressed, or suggestions to customize how specific groups could set it up. This is meant as more of a starting point for brainstorming than a catch-all solution.)

As I see it, here are the basics of what you and your friends would each need to start out:

An email address. Any kind, hosted anywhere. You should use a dedicated email account just for this group, one that you do NOT use for other communication. Being in this group will result in things you don't want happening to your main email address-- like getting a TON of email, one for every post and reply. Or someone could get your email address that you really don't want any contact with. Use a burner email account (one that you can easily replace) and change it if needed.

The knowledge of how to "REPLY ALL" in your email. This will be necessary in order to add a comment that everyone in the group can see.

The knowledge of how to EDIT THE "TO" FIELD in your email, and remove addresses from the list of all recipients. This will be necessary if you want to CHANGE WHICH PEOPLE in the group can see your comment.

The knowledge of how to FILTER WORDS in your email. This will be necessary if a topic comes up that you don't want to see any mentions of.

The knowledge of how to BLOCK PEOPLE in your email. This will be very important. If someone joins this email group who you do not want to interact with, it will be up to you to BLOCK them so that you do NOT see their messages. (If they are bad enough to evade the block with multiple burner accounts, that's what you have a burner account for. Change it, and share the new one only with those you trust not to give it to them.)

Every person in the group will be effectively a "moderator" of the group, able to remove people from it by cutting their email addresses out of the "To" field. Members will all have equal "moderator" privileges, each able to tailor the group to their own needs.

This means the group may naturally split, over time, into other groups, each one removing some people and adding others. Some will overlap, some won't. This is good! This is, in my opinion, what online interaction SHOULD be like! There should be MANY groups like this!

In this way, we can keep online discussion alive, no matter WHAT happens to any of the social media websites.

If the dystopia got bad enough to shut down email, we could even continue with postal mail and photocopies, like they did in the days of print-zine fanfiction.

If it looks like the dystopia is gonna come for postal mail too, we'll use the connection we have to preserve whatever contacts we can with people who live near us.

Not saying it's GONNA get that bad. But these steps of preparation are good no matter exactly what kind of bad stuff happens.

As long as some organized form of communication still exists, we'll have a place where it's at least a little safer to be your true self…

to plan events and meetups…

and maybe even activities a little too risque to make the final cut of a 1982 Disney movie.

They're trying to censor us. We want a Free System. So we're gonna fight back.

For the Users. Not the corporations.

Peace out, programs. <3

[inthisuproar]

Was going to write this as a reply to something but realized it needed its own post.

The tl;dr is that, from the looks of it, Automattic absolutely has every intention of turning Tumblr into a marketing media platform.

I work for a marketing company. I build websites.

Specifically, I build websites on Wordpress.org, which is operated by the Wordpress Foundation.

The Wordpress Foundation is the non-profit counterpart to the for-profit company Automattic.

Automattic, as we know, is the company that currently owns Tumblr.

Now, the thing about Wordpress.org (not to be confused with Wordpress.com) is that it's very, VERY popular amongst small businesses. Not only can you build a fully-customizable website with relative ease, you can also add an online shop using another Automattic product: Woocommerce.

Not too long ago, I noticed a new feature was added to Woocommerce: A button next to each Woocommerce product which allows you to Blaze them to Tumblr right from the comfort of your dashboard:

This is what I get when I click that little "Blaze" button...

As someone who understands these tools, I understand the potential implications of these features:

The Blaze feature is basically an up-and-coming ad campaign system that's directly integrated with Woocommerce websites, which I think is the first ad marketing system of its kind. You don't have to log into a social media account to advertise your products, use a second-party integration, or even pay another service to manage your social media ads. It's all baked right into your business's website.

THIS is their planned money-maker, folks, not the rainbow checkmarks or crab armies. And the reason why Automattic would do this kind of thing is simple: Businesses are wealthier than individuals. By implementing a B2B service, Automattic can make more money off of Tumblr than user subscriptions and shoelaces will ever provide.

It's all the same song and dance. Businesses can now shove more ads into your face in a new, convenient fashion. It'll be ads that don't look like ads disguised amongst ads that do look like ads, just like it is with Facebook, TikTok, Instagram, and literally every other marketing media service that calls itself a "social" media.

(Tumblr's new video feature? My guess is that it's there to prepare for video-format Blaze campaigns. Influencer-style videos are the only kind of ad format Gen-Z is receptive to, which is why you're suddenly seeing videos on every platform.)

All they really gotta do now is make Tumblr look appealing to the normies so they can draw in a userbase that isn't trying to escape the onslaught of commercialism that plagues other sites.

Tumblr is one of the last true social medias we have; a place where content is made purely for the sake of talking about it. But given the writing on the wall...I doubt it'll stay that way.

[cleolinda]

I’ve read a few of the umpteen thousand upset comments about the paid Watcher service, and I’ve read comments angry about the upset comments. There’s one thing I want to point out, and it’s that this isn’t, or shouldn’t be, “You’re saying people don’t deserve to earn money for their work.”

The Watcher guys do deserve to earn money. I already give them money. I give them $5 a month on Patreon, not because I think they do or don’t give me $5 worth of media, but because I want to support them. I canceled Netflix for pissing me off with its price hike/ad tier, but I give Watcher Entertainment money.

They’re saying now that the Patreon will be solely about the podcasts, and they understand if people leave. I’m perfectly happy to switch the support I can afford to the streaming service. With the early adopter 30% discount, I’d actually save money. In fact, I tried to subscribe, but the site didn’t work.

Watcher wanting to profit from their shows isn’t the problem. It’s that they’re now discovering that their fanbase is young and broke in a terrible economy, judging by tens of thousands of comments on multiple platforms. I can throw them $5/month, so I do. But the Patreon only has (checks notes) 5874 paying followers, and there’s a reason for that. $60/year upfront would not be “accessible.” Patreon is literally patronage from the people who can afford it.

If the guys had said up front, “ONLY new shows and episodes will be exclusive to the service,” I think we’d be having a different conversation right now. But at first they did say, “We’re pulling all our content from YouTube,” to the point where Variety had to issue an update. Like, that’s in print and I’m pretty sure it was on video. Now they’ve backtracked to ONLY new etc.—but most people haven’t heard, and they feel crushed. And the trust is probably gone regardless.

So now four years of back catalogue will stay public. And now, you’re paying $6.99 a month for one episode, maybe two, of something a week, and now, not an exclusive back catalogue. I would pay for Watcher shows before I’d pay for anyone else, but I just don’t think the company is big enough yet for a SVOD at that price. They’re not Dropout size. They needed to build more programming and get a higher follower count first, or at the very least, charge less.

The international price/exchange rate situation is a nightmare and I don’t know what it is they’re not doing to make it… not… be like that.

I don’t know what they should have done instead of a full streaming service, but surely there were alternatives? I’ve seen comments from people suggesting they GET a Patreon. Lean on that more! Do the shows exclusive for a month and then let them roll onto YouTube! I don’t know! Anything but One More Fucking Streaming Service, which enraged me, and I was willing to move my support to it!

And I shouldn’t say this, but I will. In the “Goodbye YouTube” video the guys posted, they say that setting up the streaming service has allowed Steven to do a remake of Worth It where he and his cohosts travel the world and eat expensive food. This is the first new show they announce. Not “We have always been committed to diversity and we’re now able to bring on new creator(s) to expand our programming.” No, a redo of an old show that by definition has got to be expensive. Commenters are saying they can’t pay for the streaming service because they can’t make ends meet in this economy. The optics are terrible. I genuinely question what the thought process even was here.

I love the guys and I still watch their shows. I want to see Watcher succeed. I started watching Buzzfeed Unsolved in 2018 while recovering from surgery—as with a lot of people, their shows got me through a tough time. I’m as attached as anyone. If I can continue to afford monthly support—this is not a certainty—I’ll give it to them. I’m not a ~hater who doesn’t want Watcher to make money. But I am absolutely BAFFLED by every single decision here. I want them to figure out how to turn this around and go in a better direction, because right now, this ain’t it.

[city-of-ladies]

"Here’s what we know about Julia Felix: she lived in Pompeii from at least 62 CE. She was possibly illegitimate but was definitely not a member of the social and cultural elite. She worked for a living setting up and running a very interesting business and, by 79 CE, she had planned to shift her focus from managing a business to owning property. We know all these things because twentieth-century excavations at her business uncovered an advert, carved in stone and attached to the external wall of her huge building. It reads:

"To rent for the period of five years from the thirteenth day of next August to the thirteenth day of the sixth August, the Venus Bath fitted for the nogentium, shops with living quarters over the shops, apartments on the second floor located in the building of Julia Felix, daughter of Spurius. At the end of five years, the agreement is terminated."

This find illuminated the building it was attached to, bringing what otherwise looked like a very large anonymous domestic house into dazzling focus. With this description of the purpose of each room written by the owner herself, archaeologists and historians could see the site through a whole new lens and they realised that they had discovered a Roman entertainment space for the working middle classes. It is, so far, a completely unique find and it is magnificent. It offers us, as modern viewers, two amazing things: a little glimpse into the lives of the commercial classes of the Roman Empire who are so often completely and utterly invisible, and a brutal reminder that so much of what we ‘know’ about Roman women in the Roman world comes from rules concerning only the most elite.

We’ll do that second part first, because it’s the least fun. Roman written and legal sources are pretty universal in their agreement that although women could own property, they could not control it; they had no legal rights, could not make contracts and were to be treated as minors by the legal system for their entire lives. In order to buy or sell property women required a male guardian to oversee and sign off on any transactions. This is a basic truism of women in the Roman Empire, repeated ad nauseum by sources both ancient and modern including me, and it is undermined by Julia Felix’s rental notice. 

The rental ad makes it pretty clear that Julia Felix is the owner-operator of a business complex including public baths, shops and apartments (there’s more too, as we’ll see), and she doesn’t seem to require anyone else to help her rent it out. She names her father – sort of; ‘Spurius’ might just mean that she is illegitimate – but this is effectively a surname, a personal identifier to differentiate her from other Julia Felixes in the area. It doesn’t mean her father was involved. Furthermore, the use of her father’s name as an identifier suggests that Julia didn’t have a husband and was either unmarried or widowed in 79 CE. The strong implication of her advert is that Julia Felix was an independent lady, a honey making money and a momma profiting dollars who could truthfully throw her hands up to Destiny’s Child.

We will never know if Julia escaped the flames and choking ash of 79 CE, fleeing as it swallowed her business and her home, but one discovery, made on 28 January 1952, suggests that she didn’t. The archaeologists, led by Amedeo Maiuri, uncovered on that day the skeleton of a woman who had fallen while running across the garden during the disaster. It’s clear this fallen woman was well off, because she was wearing a lot of gold jewellery. She carried four gold half-hoop earrings and wore four gold rings. Two of these rings were particularly expensive; both contained a red carnelian gem, one carved with a figure of Mercury, the other with an eagle. Around her neck she wore a necklace of gold filigree, dotted with ten pearls and hung with a green pendant. Someone stole both the necklace and earrings from the Pompeii Antiquarium in 1975 and no one, somehow, had ever bothered to photograph them so all we have are descriptions but the rings that survive are fine and expensive. The woman who wore them – was wearing them when she died – had real money to buy these objects and the woman who wore them did'nt leave Pompei in time.

 Moreover, when she was found it was clear that at the moment of her death she was heading not towards the street or towards safety, but towards the shrine to Isis in the garden where all the most valuable possessions were kept. The valuable possessions that Julia Felix grafted for and maybe couldn’t bear to leave behind. There’s no way to tell whether this skeleton is Julia Felix, whether these bones once stood and looked at the plots of land Julia bought and made plans, or whether they belong to a looter or a chancer or someone just caught out. But it’s nice to pretend that Julia Felix, who shaped the city’s roads around her dream and offered respite and luxury to workers and made a tonne of money doing it, died and was buried with the place that still bears her name."

A Rome of One's Own: The Forgotten Women of the Roman Empire, Emma Southon