#search engine optimization example

[williammoseley1]

How To Improve Search Engine Optimization (SEO)

Of course! Here are some suggestions to improve the search engine optimization (SEO) for your blog about Internet Marketing: Photo by Pixabay on Pexels.com Research relevant keywords: Conduct keyword research to identify popular and relevant keywords related to Internet Marketing. Use tools like Google Keyword Planner or SEMrush to find keywords with high search volumes and low…

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[mookymilksims]

ULTIMATE Realistic Populated World Roleplay Mods | The Sims 3 | Guide and Tutorial

What's up everyone! Welcome back to my channel, I am super excited to give you guys this tutorial, I've been wanting to make it for awhile! I'm going to offer some alternative and lighter weight techniques on how you can populate your sims 3 world with a small combination of mods and households. I'm also going to show you how to tweak your ini files and how to actually create the lots in your world to simulate the best experience. Let's jump straight into the video because I am so excited to show you!

Ini Tweaks:

So the first thing you want to do is open your graphics rules ini file in your bin folder. You won't have to scroll or search , the cpu settings will be there as soon as you open the notepad file, change all of those numbers to 4. What this does is massively improves how the sims 3 engine allocates resources in your game. This alone will start sending more sims to more community lots naturally, without any mods. However, we are going to add some extra mods on top of this to help sims make more logical decisions on which lots they will visit, as well as insure that every lot a sim in your active household visits will autonomously send available sims there.

Before we get into the mods I need to explain two very important things to you first.

Community Lots and Households:

These are very important factors when you want to go about creating a more lively world. Contrary to old beliefs, you don't need over 50+ households to populate your worlds. And the smaller the world is, the less sims you'll actually need to fill it.

You also do not need every single community lot available to you in every world, either. In fact, the more optimized your community lots are in the world, the more likely sims will visit them on their own. I will explain this further in depth.

Let's start with community lots:

For example, if you have 3 gym lots in your world, sims will get very confused on which gym to visit. They won't just pick the gym closest to them, and the decision might be so taxing on their little minds they will more than likely choose to not go to any of the gyms altogether.

So if you want to see a more active Gym lot, only regulate this to one gym lot in your world. This may not have been the perfect example as most of you will already have one gym lot in your world, but then you should also notice that it's the easiest lot for the sims 3 engine to fill up. Because it's only one decision the townie sims have to make on where and how to visit this lot.

So for the bars and clubs in your world, you want to regulate this to one of each, and you could probably fit in a second one if you have the NPC's to fill it. Remember that the engine can't send sims to fill the lots if there aren't enough sims to fill it. You also have to factor in if those sims have children and their work hours as well.

So, I typically will make 2 dive bars, one will be a low end hole in the wall, and another will be on the whole other side of town in a completeley different theme or style, I try to incorporate new activites that you can't find on the other lot, so a pool table, karaoke machines, the bull rider, etc. I can get away with 2 dive bars because I use this fixed MSC mod, this mod fixes the EA LN oversight that didn't send townies to these lots very well, it adds a script that will automatically invite sims to these lots when your sim goes to them. So I don't have to worry too much about how many sims are available, as the mod does this for me and invites sims who are free without me having to do anything. The fixed MSC mod also applies to all of the LN lots, btw. And the reason why I keep emphasizing "Fixed" is because someone fixed the travel crash and error code 12 issue that was on the older builds.

As far as an exclusive lounge and dance club, I only make 1 of each. This gives me 3-4 options respectively to have an authentic bar hopping experience in my world. As I love doing this on my sims fun and wild night outs.

So when it comes to all of the other community lots, you already know to have one of each. The only other tip I can offer is that you don't want to put too many functional objects on these lots. As again, this could result in overloading a sims decision making process. The lot and sims become way more optimized when you give them less to do actually. This means you can create themed lots for very specific occasions. For example, when I downloaded a casino lot for my simler90 series, the lot had a ton of the gambling store objects, including a bunch of random objects that wouldn't neccassarily fit into this lot, which resulted in sims standing around a lot more and choosing to sit down instead. When I lowered the amount of functional objects, you begin to see sims gambling more as they now had a clearer reasoning path to decide on what objects to use. This resulted in the lot overall feeling and acting much more realistic, as I would enter the lot and see sims already gambling on it; acting like a real casino.

This is how I was able to understand the sims 3 engine and AI a lot better. We used to make 64 by 64 lots with a bunch of stuff and wonder why it was so laggy, empty, and when sims did get there they weren't really doing anything. You have to optimize lots to get a better aesthetic and gameplay experience.

A coffee shop should only have the ability to buy coffee and free space to sit and chat or use a laptop. This will force sims on this lot to just buy coffee and talk with sims while sitting down. So this lot will look and feel like an actual coffee shop.

So as a basic overview for the lots:

You now know to limit the amount of community lots actually available to all the sims in your world. This makes for a much more immersive experience overall, as sims will naturally populate these lots a lot more when given a reasonable amount of options to visit them.

You now know to limit the amount of functional objects on these lots so that when sims do decide to come to these lots, they will act in a much more realistic way on these lots resulting in a more immersive and roleplay experience.

So now if you are a builder, or just some who likes to remap your world to have a better gameplay experience, consider these steps above. Since you now know that you don't have to add every kind of community lot to get a more active experience, and in fact, this actually hurts the goal you're trying to achieve, remapping the world becomes less stressful and more strategic.

For example, if I have a fish village kind of world, this allows me to add new unique lots specifically for this world that would make more sense. I can send sims to a savvier seller fish market, this is functional, sims can come here and buy all kinds of fish. I can make a cozy cottage core type of wedding venue and winery, this could fit into this world. I could make a small camping lot that can only be reached through a hiking trail on foot, this could fit into this theme. When I think of a fish village I think about family play, so I could add a unique arcade, daycare, and adorable festival lot, where you could see some younger sims running around more frequently. I could make an old town themed pub as a dive bar. I would really only need one of these in this world, so it would be very active, especially at night. I could add an underground rave scene and give it the dance club community lot type, this could signal a small rebellion of these traditional fishery values in the village, and still be quite active, since there would be only 2 "party" lots for sims in this world to visit.

And etc, make the lots fit for your world, and limit the access to how many types of community lots there will be. This ensures more time spent on detail without having to worry about how full these lots would get, as you know they will be very full using this method.

As a final note, you also want to consider opening up your rabbit holes. While, you won't have to make them functional with zerbu's uc mod, you can make these lots functional using other techniques without having to sacrifice less activity. So for example, opening up the diner and bistro RH, allows me two external dining options for my sims. The diner could be a mcdonalds, and the bistro could be a benihana's. I typically roleplay this, like the diner rh being a nice chill hangout and eatery, and the bistro being a much more wealthier upscale place, I use the consort dress code mod, so you can only be in formal attire here, or you could combine this lot with an exclusive lounge and get play out of both types of lots on one optimized lot. Adding Ani's business as unusual set, a piano which will auto assign a pianist, some pretty ball room floors and deco, and you've got a perfect date night or mobster family dinner. Depends on your play style. Because there are 2 of these, the engine will send sims to these lots because it has the RH on them, and when sims get there they will use the menu's to sit down on there own and begin ordering.

So now let's talk about Households.

I made a pretty extensive guide about this on tumblr, which I will link. But as a basic overview, I figured out a couple years ago that you don't actually need a lot of sims in a world to make the world feel populated. However, if you do add a lot of sims, there are ways you can go about it, which isn't as taxing on the sims 3 engine. As you may have noticed, having a lot of sims in your world increases lag and freezing, this is because when you hit the world's limit of townies, you'll get a lot of routing errors (which cause the freezing), with too many community lot options they get confused on where to go change their mind half way, go somewhere else, too many objects on that lot, so an ai freeze when trying to decide what to do. This overall results in a chaotic and laggy experience.

In general, I like adding townies I will actually care about, but this number of households needs to be manageable. So I make around 10-12 official townie households in my world, with a lot of detail on their cas and homes. I decorated their homes in the same way I would mine, because I'm more than likely to actually visit these sims in their homes. This means I can remove all the other houses in my world, because I don't want SP to fill these homes with more sims I don't care for, and will add more strain on the engine anyway. This also leaves more room to configure where I'll be placing my optimized community lots. Don't worry, when I want to world to look like it's more populated than it really is, I add deco buildings, homes, and sims.

Then I add, NPC households. This is an interesting and amazing method because of how it works. I make a very basic home, usually in a basement, with 8 beds, 1 bathroom and 1 kitchen. Just the basics, no cc or detail or decor. Then I add 8 sims. This could be single men/women, teens, children, cashiers, robots, elves, etc.

This is how I can begin to actually populate my world with very little strain on the resources in the sims 3 engine. You see, when sims don't have any way to entertain themselves, or advance their skills, or fulfill their wishes, they are pushed more than ever to LEAVE the home to achieve this. This means you'll see 8 sims from each NPC household more than likely OUTSIDE than sitting in their homes. The engine seems to spend a lot more resources on maintaining the townies when they are in their homes more than when they are visiting a community lot. I noticed this when I had a lot of townies in their homes, without any of these mods or ini tweaks, I had a significant lag because the engine was micro managing all of those sims in their individual homes. This removes so much strain on the engine, when all it has to do is force the sims to leave their homes, as also mentioned before, the engine spends less time on extending resources to them on community lots vs when they are in their homes.

So esentially, what I've done here, is given my engine a huge break, allowing it to allocate ram and resources much more effectively and much quicker, while at the same time introducing more sims into the world without the engine thinking this = more strain.

The third and even less engine intensive technique I use is, Arsil's custom role generator mod. This allows me to add any kind of sims I want, that the engine doesn't actually have to control or allocate, as this mod is a script and sims from this script are seen as bin sims/service sims. They simply disappear back into an invisible bin until their shift starts. So if I want to add regular customers to my Benihannah's without worrying about the strain on my engine I can achieve this effortlessly. However, I use this method on lots that aren't seeing a lot of activity. Keep in mind, everyone builds their worlds differently, and there are many factors to consider why a sim may not be as interested in one community lot as others, while this is mostly self explanatory sometimes, this isn't as cut and dry. So, for example, I notice that unless my sims actually visit the beach lots in my worlds, there won't be a lot of sims on it. Sometimes, there will be one or 2 sims, but in general, it doesn't see a lot of action. So I set a seasonal lot marker on the lot, and then proceed to add 4-6 new custom role markers (I transmogrify them into beach deco items, to blend in), I set this up for the summer time, as this would make the most sense for more sims to visit. And then I add a bunch of deco beach sims to the lot on top of that. That way when my sims visit the beach, it will already have 4-6 sims on it, but it will look like 20 sims are there, and the engine will probably send 5-8 more sims which will result in a very active lot everytime I visit.

This is how you can utilize the arsil technique to gain more popularity on lots.

Which leads to my next point, consider what is actually about the population that you care about so much? For me, I want the world to look full without the lag. I was able to achieve this with deco sims. The engine doesn't have to do anything at all for this, as deco sims are objects. I want to play on lots where I could take a screen shot without having to even set up a scene, like for instance making the lot look and feel full. Deco sims are already posed, so all I have to do is move them into place. I have learned how to severely decimate these objects to make them completely playable in the sims 3, so I am going to have a lot of fun converting ts4 deco sims to ts3. This is going to be perfect for my building and roleplaying style.

For me, a townie that I don't care for might as well be a deco sim, the only use I have for them is to decorate the background of my screen shots. That may sound harsh but it's the reality. I make every sim in my world with intention. If I can't see you being an enemy, lover, friend, at some point in my story, then the sim isn't useful to me. And if the sim isn't manning a savvier seller station, or cooking and serving at my benihanna's then what are you even doing here other than taking up resources? I wouldn't even care for the sim to populate my UC lots, because I can just use deco sims for that, too.

Understanding these new household techniques, combined with your new understanding of community lots creates a POWERFUL new experience that's results in smoother/faster gameplay on active and filled community lots.

So in general, you actually want to have more townies than community lots. You can achieve both without lag using my NPC households method, and more strategically themed community lots together. This means all of your community lots will more than likely always be active no matter what your sim is doing in the world.

And now we are going to add mods on top of that.

We already discussed the fixed MSC Mod. So let's move on to the others.

I know most of you were expecting to see the Lot Population mod on this list, but I'm going to tell you exactly why it isn't. The mod teleports sims randomly around my world, the mod promised to send sims to lots they would actually visit, and even according to the season, but I didn't see this result. Instead, sims, no matter what their personality was, were randomly appearing at every lot I paused an looked at. I wouldn't even be sending my sims to this lot, I'd just be looking at the lot, this often resulted in freezing, hiccups, and slight lag. If I had more than one sim in my household out and about and I switched over to other sim, I would see the same sims I just saw across town pop out over there. This broke my immersion by a lot. Not only that, but a lot of these sims would be using objects, with props, and when being teleported it temporarily broke the interaction, which resulted in props and objects floating in mid air, or being unusable, or showing up on other lots where it wouldn't even be possible for those objects and props to show up. This caused routing and script lag in my game by a noticeable amount. I was on a reduced version, and still noticed these issues. I really wanted to like this mod, and if it didn't break my immersion and cause more performance issues, I would otherwise love it. But unfortunately, I had to find some lighter alternatives that handled both of the issues I noticed with this mod.

This leads me to the Get out project, or you could of course just download arsil's script yourself and tweak the settings to your liking. BoringBone's tweaks the settings of Arsil's script and includes his own mods in a few modules to balance out the tweaks he made as well as enhance the overall experience.

These are the modules I downloaded for my mod list: Pedestrians Smart Vehicles

With all of these mods combined, sims are being pushed out and about in the world immediately, consistently, reasonably, while still allowing some sims to stay home. Which is another issue I had with the lot population mod. There were never any sims at home. This caused issues when townies threw parties, and invited me, I would go and no one would be home; so no party. This caused issues when I wanted to visit a friend I made in their homes for story telling and gameplay purposes, because they weren't home to open the door. This caused issues when inviting sims out, going on dates, inviting sims over. They would be randomly selected to teleport to another lot my other sim was on so it would completely break these interactions. The get out script isn't that invasive. It doesn't break these features and interactions, sims aren't being teleported, they are choosing to visit more lots more frequently. If they throw a party, or invite me out, or I invite them out, the EA script function takes back over and allows me to actually see the end of these interactions. On top of that, there wasn't any lag with this mod installed, as sims would be doing what the engine is already coded for them to do, just more of it; visiting community lots. The mod also adds walk abouts like how you'll see in the TS4, which I also combine with Shimrod's townies out on the town, where you'll see double the amount of walkabouts, while also extending a reasonable and light weight function to populate the lots in between.

Combing this with the Supreme AI mod, unlocks the sims AI in very innovative ways, for this particular guide, the supreme ai mod allows sims to make more logical decisions on which community lots to visit based off of their traits. While it's not completely set in stone, and still has a randomized feature which adds more interesting outcomes, now you'll see a lot more athletic sims at the gym, sims with hampers in their home at the laundromat, rebels and part animals at bars, clubs, and arcades, teens and kids at parks, arcades, libraries, the pool, etc. Let alone all of the other changes included in this mod, it has to be recommended for the logical fixes it applies to EA's system of how sims decide to go where.

The last mod I want to recommend here is the nana no shop in RH's. This mod makes it so sims no longer autonomously visit and enter RH lots. If you ever wondered where all your sims were, and you knew they weren't working at the time, they were probably inside of a RH. The game pushes them to sit inside of them for an extended period of time, this is to simulate to the player that the townies are alive and doing their own things. This isn't a problem in an unmodded game, however, when you're like me and open up your RH anyway, this mod would be a perfect enhancer, it still sends sims to my opened RH lots, and RH's in general like to eat outside of a bistro or diner, but it no longer allows them to enter RH's and sit inside of them. This means more sims who are available to visit community lots actually visiting those lots. Townies don't need to go grocery shopping in the RH because they can automatically get their ingredients from the fridge, with whatever recipes they choose to cook. The only reason a townie would need to visit the hospital is if they are giving birth. Unless a sim works at the police department or is going to jail, they don't need to be there, either. And well, you get the point. Any need for a RH for townies will be assigned to their tasks and they will be unable to take it off, this is for what they NEED. When you want to actually see those townies around town instead of sitting in RH's, this mod fixes that issue altogether.

So now I'm going to go in game and show you the kind of results that you can expect by following this guide.

First I will show you the normal populated world, this is what you're used to seeing in game. Then I will show you what it looks like when you optimize your community lots and add my NPC Household method. Let's begin!

Conclusion: As you all saw the massive difference in gameplay, either one still works out much better than the normal EA lot population method. So you can play this in either style. With my NPC household method and more optimized community lots this just promises better performance with populated lots, significantly. You don't have to follow this method, you can just use the guide and mod collection outlined here!

I want to thank you all for joining me , I am so happy I finally got to show you guys how to populate your worlds lag free, I love all of the support I've been getting, you guys are just so awesome! I have more videos coming for you so I'll see you in the next video!

Mod links:

MSC Fixed mod get out supreme ai shimrods townies out on the town

nana no shop in RH's

Arsil Custom Role Generator

[probablyasocialecologist]

This week, a 2,500-page leak, first reported by Search Engine Optimization (SEO) veteran Rand Fishkin, gave the world an insight into the 26-year-old mystery of Google Search. “I think the biggest takeaway is that what Google’s public representatives say and what Google search engine does are two different things,” Fishkin said in an emailed statement to Gizmodo.

[...]

King notes that one ranking feature “homepagePagerankNs” suggests the notoriety of a website’s homepage could prop up everything it publishes. Fishkin writes the leak references a system called NavBoost—first referenced by Google’s VP of Search, Pandu Nayak, in his Department of Justice testimony—which purportedly measures clicks to boost rankings on Google Search. Many in the SEO industry are taking these documents as confirmation of what the industry has long suspected: A website deemed popular by Google may receive a higher Search ranking for a query even though a lesser-known site may have better information.

[...]

In a video from 2016, a Google Search representative declared, “We don’t have a website authority score.” In an interview from 2015, another Googler said, “Using clicks directly in ranking would be a mistake.” It’s hard to make sense of these comments now in light of the leaked documents and Google’s response. “This response is a perfect example of why people don’t like or trust Google,” Fishkin said. “It’s a non-statement that doesn’t address the leak, provides no value, and might well have been written by an AI trained on the past decade’s most soulless corporate messaging.” In the era of AI answers, Ruby notes that the way Google ranks web pages is more important than ever. Instead of a series of links to various perspectives, you might just get one straight answer thanks to Google’s new AI Overviews. However, we’ve seen 10-year-old Reddit posts get strange amounts of authority, telling some users to put glue in their pizza. How Google chooses authority is increasingly important, since the top result may be the only one with a voice now.

30 May 2024

[rebeccathenaturalist]

hey there! fellow naturalist (albeit less experienced!) here! in regards to the AI-generated ID guides, do you have any advice for helping the general public learn to recognize them? are there any giveaways other than incorrect information a layperson might not pick up on that we can tell people to watch out for?

Hi, @fischotterkunst! It's a messy topic, to be sure, but here's what I've been seeing of these AI-generated texts, at least on Amazon:

--If you sort your search for "foraging book" or "mushroom hunting" or whatever search string you use by "Newest Arrivals", you'll notice that there is a glut of books that have come out in the past few weeks. Yes, there are always new books, but this is at a higher than normal rate, which suggests AI is behind at least some of them. There ARE occasionally real authors' books that just happened to come out recently, so don't dismiss every single book that is a fresh release. Use the other criteria below.

--They will invariably be self-published or from some publisher with zero online presence. Not a problem by itself; my own chapbooks are self-published on Amazon KDP. But they come out every three months, not every three days, because I am researching, writing, and editing them all myself, rather than churning out content with AI.

--The titles and subtitles are often very long and stuffed with keywords. They are obviously optimized for search engines rather than being descriptive of the book and they have a rather clunky fashion.

--Look for obvious typos and other errors; for example, in the image above we have "WILD MUSHROOM COOKBOOK FOR BEGINNER: The complete guide on mushroom foraging and cooking with delicious recipes to enjoy your favorite". It should be "for beginners", and the subtitle just...ends prematurely. Favorite what? Favorite mushrooms? Favorite cartoon characters? Favorite color? Also, while there are lot of variations on name spellings, "Magaret" instead of "Margaret" stands out as a possible fake in combination with other clues. (All her other books also have this spelling, though.)

--This is a BIG one: Who's the author? Check their bio. In the above image you'll see that "Jason Cones", the author of "The Wild Edible Plants Forager's Handbook: A Beginner's Guide to Safe Foraging, Including How to Identify Edible Plants, Learn About Their Medicinal Properties, and Prepare Them for Cooking", has a very generic picture and bio that has pretty obviously been generated by AI. If you search for him online, the only page for an author named Jason Cones is the Amazon author page--no website, no social media, no interviews, nada. Even a brand new author will at least have something other than their Amazon page, and they'll mention experience, credentials, other biographical info.

--Look at the author's other books. Magaret seems to focus on cookbooks of very specific sorts, but again they've all come out in a very short time. They also tend to often be on really super-specific niche subjects--this, again, is not a red flag in and of itself, but it's a common pattern with AI "authors". Jason Cones, on the other hand, has written over two dozen books not just about foraging but anger management techniques, acupressure, and weed gummies, and all of his titles have come out since last December.

--If all the books have the same cover but slight differences in title, it's also a big red flag. There are reputable publishers of regional foraging guides like Timber Press, but their books are written by multiple authors and have come out over a long stretch of years (plus they're a well-known publisher with a solid track record, online presence, etc.) Also notice the typos in the title and subtitle; everyone says "Mushroom Foraging", not "Mushrooms Foraging", and "Keep Track Your Mushroom Sightings" is missing "of".

--Compare the descriptions of multiples of these new books and you start seeing patterns. If you look at the images above, you'll notice that both Lorna K. Thompson's "Foraging Recipe Cookbook" and Kevin Page's "The Ultimate Foraging Guide for Seniors" have a very similar formulaic description. They start with a brief story about a person in a town or village who discovers some foraging secrets and then transforms his life, and then a list of things you're supposedly going to find in this seemingly miraculous book. This basically reads like "Hey, ChatGPT, tell me a story of a person who improved their life with foraging in two hundred words or less!" Also, the ends got cut off of my screen shot, but they both end with "GET YOUR COPY TODAY!"

I have not purchased any of these books to verify how awful the content is, but what little content I can see in the previews is uniformly formulaic and, again, reads like someone asked an AI to write content on a topic with some specific keywords thrown in. Needless to say, I do NOT recommend any of these books.

Also, I feel really bad for any actual authors who released their books in the past few months. They're likely getting drowned out by this AI junk, though hopefully they're getting enough attention for their work through their publishers, social media, etc. to get some sales. Support your real-life authors, and boycott AI!

Finally, PLEASE reblog this! It's really, really important that people know what to look for, and the more posts we have floating around with this info, the less likely it is someone's going to get poisoned by following what these books have to say.

[mariacallous]

Several of the most prominent alt-weekly newspapers in the United States are running search-engine-optimized listicles about porn performers, which appear to be AI-generated, alongside their editorial content.

If you pull up the homepage for the Village Voice on your phone, for example, you’ll see reporting from freelancers—longtime columnist Michael Musto still files occasionally—as well as archival work from big-name former writers such as Greg Tate, the Pulitzer Prize–winning music critic. You’ll also see a tab on its drop-down menu labeled “OnlyFans.” Clicking on it pulls up a catalog of listicles ranking different types of pornographic performers by demographic, from “Turkish” to “incest” to “granny.” These blog posts link out to hundreds of different OnlyFans accounts and are presented as editorial work, without labels indicating they are advertisements or sponsored.

Similar content appears on the websites of LA Weekly, which is owned by Street Media, the same parent company as the Village Voice, as well as the St. Louis–based alt-weekly the Riverfront Times. Although there is a chance some of these posts could be written by human freelancers, the writing bears markers of AI slop.

According to AI detection startup Reality Defender, which scanned a sampling of these posts, the content in the articles registers as having a “high probability” of containing AI-generated text. One scanned example, a Riverfront Times story titled “19 Best Free Asian OnlyFans Featuring OnlyFans Asian Free in 2024,” concludes with the following sentence, exemplary in its generic horny platitudes: “You explore, savor, and discover your next favorite addiction, and we’ll be back with more insane talent in the future!”

“We’re seeing an ever-increasing part of old media be reborn as AI-generated new media,” says Reality Defender cofounder and CTO Ali Shahriyari. “Unfortunately, this means way less informational and newsworthy content and more SEO-focused ‘slop’ that really just wastes people’s time and attention. Tracking these kinds of publications isn’t even part of our day to day, yet we’re seeing them pop up more and more.”

LA Weekly laid off or offered buyouts to the majority of its staff in March 2024, while the Riverfront Times laid off its entire staff in May 2024 after it was sold by parent company Big Lou Media to an unnamed buyer.

The Village Voice’s sole remaining editorial staffer, R.C. Baker, says he is not involved with the OnlyFans posts, although it appears on the site as editorial content. “I handle only news and cultural reporting out of New York City. I have nothing to do with OnlyFans. That content is handled by a separate team that is based, I believe, in LA,” he told WIRED.

Likewise, former LA Weekly editor in chief Darrick Rainey says he, too, had nothing to do with the OnlyFans listicles when he worked there. Neither did his colleagues in editorial. “We weren’t happy about it at all, and we were absolutely not involved in putting it up,” he says.

Former employees are disturbed to see their archival work comingling with SEO porn slop. “It’s wrenching in so many ways,” says former Riverfront Times writer Danny Wicentowski. “Like watching a loved home get devoured by vines, or left to rot.”

This is a new twist in the grim growing world of AI slop. WIRED has reported on a variety of defunct news and media outlets that have been resurrected by new owners and stuffed with AI-generated clickbait, from a small-town Iowa newspaper to the beloved feminist blog the Hairpin. In the case of the alt-weeklies and OnlyFans listicles, the clickbait is appearing alongside actual editorial content, both archival and new.

It is unclear how this effort has been coordinated between the sites, or whether there are several parallel efforts ongoing to produce OnlyFans-centric listicles. LA Weekly and the Village Voice are both owned by the same parent company, Street Media, and some of their OnlyFans content is identical. Meanwhile, the Riverfront Times publishes its OnlyFans blogs under the byline “RFT staff.”

Street Media owner Brian Calle did not respond to WIRED’s requests for comment. Chris Keating, the Riverfront Times’ former owner, says he is bound by a confidentiality agreement and cannot name the new buyer, but that he “does not believe” Calle is part of the purchasing company controlling the new Riverfront Times.

Daniela LaFave, an Austin-based SEO expert who is bylined on the majority of the Village Voice OnlyFans blog posts as well as some of the LA Weekly posts, confirmed to WIRED that she is the same person named as the author. She declined to answer whether she used AI tools to create the posts.

Another frequent byline on the Village Voice and LA Weekly posts, “Jasmine Ramer,” has published 910 articles primarily for these two outlets in the past year, according to the public relations platform Muck Rack. (Sample headlines: “Top OnlyFans Sluts 2024” and “Top 10 Finnish OnlyFans & Hottest Finnish OnlyFans 2023.”) There is a profile on LinkedIn listed as a senior staff writer at LA Weekly for an Austria-based woman named Jasmine Ramer, but there is little other digital footprint for the writer. When Reality Defender analyzed the profile photo on Ramer’s LinkedIn account, it found it was likely AI-generated. There is also at least one other account using the same photo claiming to be a digital marketing executive in the UK. (WIRED did not receive a response when it asked Ramer for comment via LinkedIn.)

OnlyFans is an online porn behemoth, one which has spawned numerous cottage industries, like professional proxy chatters who impersonate the platform’s stars. There are marketing agencies devoted to promoting OnlyFans creators, and many social platforms from Reddit to X are swarmed with bots trying to entice potential customers. These efforts are known as “OnlyFans funnels.”

Risqué sex ads have played a major role in the rise and fall of some alt-weeklies. The founders of Village Voice Media, which once owned the Village Voice, LA Weekly, and the Riverfront Times as well as other US-based alt-weeklies, created the classified website Backpage.com in 2004 to compete with Craigslist. It created a lucrative revenue stream, buoying many titles for years, but ginned up major controversy for hosting sex ads.

Vice President Kamala Harris, serving as California attorney general at the time, dubbed the company “the world’s top online brothel” in 2016 and arrested its founders and CEO for facilitating prostitution. With this recent history in mind, the decision to lean into sexual advertorial is especially brash.

It may be that these alt-weeklies are creating these blog posts in an effort to drum up web traffic to their sites, which could in turn help boost digital ad sales. They may also be accepting money from the accounts or from representatives of the accounts promoted, which would mean the posts were unlabeled advertorial. “Online ads, print ads, they all dried up,” Rainey says. “But this OnlyFans stuff is there.”

“OnlyFans has no financial arrangement with these outlets,” an OnlyFans spokesperson who identified herself only as “Brixie” told WIRED via email.

“I think the creators are paying,” says Luka Sek, SEO manager for an OnlyFans promotion company called SocialRise. “An agency that handles multiple models, or someone doing the marketing for such agencies.”

Whatever the reason, it marks a grim new pit stop for declining media publications, one in which blatant SEO bait sits side by side with culturally valuable archival journalistic work and, in the case of the Village Voice, ongoing contemporary reportage.

Tricia Romano, a former Village Voice writer who recently published an oral history of the newspaper, The Freaks Came Out to Write, sees the arrival of AI slop as keeping with the recent deterioration of alt-weeklies. “This is the logical dystopian conclusion,” she says. “But who’s reading it?”

[girlyholic]

SEO for Informative JFashion Blogs

You might have noticed it by now, but it is a major pain to get your Tumblr blog to show up in the results of the various search engines. This is mainly because most of them switched to "mobile-first" indexing over the past few years, meaning the mobile version of your blog is what counts and that one is pretty bad by default for Tumblr.

So here a few general tips on how to get your content properly indexed:

get a responsive theme, meaning that it adjusts to the reader's screen size and therefore works as both desktop and mobile version

go into the "advanced options" of your theme editor and turn the default mobile theme OFF, it will make your desktop theme also act as your mobile one

while it's important for hashtags to be visible below posts, make sure they don't show up on the main page as the clutter can make your blog being mistaken for spam

if not already, change the inside of your title HTML to {title}{block:PostSummary}: {PostSummary}{/block:PostSummary}

fill-out the "keywords" meta with what your blog features (example: "jfashion, japanese fashion, information, outfits, inspiration, articles")

add your blog (username.tumblr.com) to Google Search Console and confirm via meta tag as it will help to optimize and boost your blog's performance on the web

at the above, go to "sitemaps" and make the search engine track your latest posts by adding /sitemap.xml

set your custom pages you want indexed to "show"

if you have any important posts you really want to make sure are properly indexed, put their link into the "URL inspection" bar on the top and it will tell you the current status as well as allow you to force indexing

After all of the above it might take a few days to see any results, and if there is anything causing issues preventing your blog from being properly indexed Google Search Console will let you know in its notifications. I recommend to check the site once a while in general as it also gives a nice overview of how people find your blog and what kind of posts they like, making it easy for you to tailor your content to their tastes. It's handy, isn't it?

Let's make jfashion info blogs great again!

[arcadekitten]

any particukar particular reason for the name change of MY WISHMAKER? :0

A few reasons! Mainly 2 reasons, which when you boil it down is actually more like 1 reason.

I expressed it on my Twitter not too long ago and went more in depth about it on my patreon but I worried that the name of WISHMAKER by itself just wasn't strong enough or unique enough of a title. It was a fitting title but not one that is overly unique or that I could stake much claim in. And while the word itself of wishmaker is uncommon for things it's not completely rare either. Jirachi from pokemon is called a wishmaker, Wishmaker is the name of one of the villains in Miraculous Ladybug, there are already a few games named Wishmaker that are mostly small and underground, but there is also currently a Furry RPG in development with the name Wishmaker as well. And something I really care about is a catching title and good search-engine-optimization. I talked about it a bit in the past but I think it's always good to try and make a unique title for your game so it is easy to search for and find. For example when I made INMIMB I knew I wanted it to have a unique title. If I named it something like "The Basement" I knew it would be like picking a needle out of a haystack of tons of other games named things like "Basement" "The Basement" etc. "It's Not Me, It's My Basement" was a unique title that made the game easy to talk about and search for and find. So as I knew I was drawing closer to the release date of the Prologue I really started worrying about it's search-engine-optimization. And while it's a simple additional word I think "MY WISHMAKER" is a more unique title that will be easier to find when people go looking for it, while still being fitting and true to the story.

Second point, same as the first--I figured that for people who wanted to talk about or share things about the game it would be easier to tag and find. Tagging things with simply #wishmaker might mean you have to wade through a few unrelated results to get to what you want but #mywishmaker will be more likely to come up with stuff related to this specific game! And I like the idea of that separation+organization

[whencyclopedia]

10 Years of Ancient History Encyclopedia

Ancient History Encyclopedia's CEO Jan van der Crabben writes about the organization's 10-year history.

Ancient History Encyclopedia just turned ten! On 25 August 2009, we officially launched the Ancient History Encyclopedia website by submitting ancientopedia.com (its first domain) to search engines. We have come a long way and it has been an amazing journey for everyone involved. Congratulations to the team and thank you to all our members, donors, supporters, and readers!

How Did We Get Here?

Whenever we speak at conferences, people want to know how we got where we are now. How did a home-brew website grow to become one of the world's biggest and most-read history websites, completely bootstrapped without any investment?

We are not business gurus and we do not have a recipe for success that would work for everyone. Still, we have some idea of what we did right along the way, which we will talk about in this article. I believe it is a combination of luck, technical know-how, great content, and a dedicated and passionate team that made it all happen.

Luck is always important. We launched at the right time when rising in search rankings was a lot easier and there were fewer high-quality websites. Had we launched five years later, our growth would have been slower.

Technical know-how allowed us to build a website that was optimized for search engines from the start, built for historical data. We had a good idea of how to build a website, integrate it with other services, and optimize it for search. We were also always able to quickly adapt to changing needs.

Great content is the key to any publication. We always focused on quality, and our standards rose with time. Even if we could have earned more money with sponsored articles or spammy ads, we never compromised, for example.

Great teams are what make or break companies. I have found that you should not hire people for their qualifications but for their personal attitude and whether they are a cultural fit. We have got a great team that is passionate about what we do. We all work remotely from home; without an office where people have to show up, you have to love what you do!

Continue reading...

[hiimtryingtounderfell]

the bots are following you for SEO (Search Engine Optimization)!

basically, the way google determines whether a result is legit or not is that legit results will be linked to legit sources--for example, CNN is a trusted source, and so anything they cite will be marked as a trusted source. this worked pretty well at weeding out scams from real things in the early days of search engines, since real people tend to link to real sources either by discussing them or friending/following them, and scams can't generally force real people to link to their pages, only generate fake pages that link to each other without that trusted source leading in. but all of us on tumblr are trusted sources, because we link to each others' blogs and are linked to by things like buzzfeed, our deviantarts, our AO3s, etc. and we're linked (in tumblr's backend) to all our followers, so when those bots follow us, they gain our legitimacy, and the sites they link to end up flagged as not botted in google's algorithm, allowing those sites to show up on search results.

the more people flagged as real that link to a source, the more likely it is to be considered real as well, which is why there are so many of them and they spam follow everyone. blocking them cuts off the link from you to them, and the link from google to whatever they're linking that goes through you to them. ofc, it doesn't stop them from being linked through somebody else, it just knocks down their credibility slightly. google also has other methods of verifying sources, but this is the one that's being targeted by this method.

this has been your algorithms lesson for today! now I need to go do my real computer science homework (bleh)

A lengthy yet useful explanation! Thank you, misty, good luck with your homework!

[antimonyantigone]

Grief, Re-Membering

My dad died in 2021 and my mother is still struggling with grief a lot. Last night, I introduced her to the idea of "re-membering" which is a very active method of grief, and I want to talk about it. Unfortunately, "re-membering" has the worst search engine optimization of all time and there is not so much about it, but I also think it is one of the most natural and helpful grief practices that you see spread across world cultures.

Re-membering is the practice of including the deceased in your life. In a certain view, it's like micro-dosing a little bit of insanity to make the rest of your life easier. It doesn't come from remembering as in memory, but re-membering as, "to make a member of your family or community again".

The general idea, as I understand it, is that grief is complicated not only because a person has died but primarily because your relationship had changed. Re-membering is about fostering the relationship with a person who is no longer there (which feels...well, crazy sometimes).

Despite the way it sounds strange, it shows up in our culture and media all the time. The examples that come to mind for me include...

"Pouring one out" - The practice of pouring a drink, usually alcoholic or symbolic in some way, out onto the ground in memory of a deceased loved one. Also done for living people who are absent for important events. This is bringing the deceased back into the night out, or into your dinner party.

Talking aloud to the deceased, by greetings or goodbyes - There is a wonderful example of this in Encanto, where Mirabel says good morning to a portrait of her deceased grandfather, who she has never met. He's dead, she knows that, but he is still a family member to her, and she tells him good morning and puts him in her routine! This is like, top tier re-membering practices.

Traditions that involve having a meal or a celebration at a gravesite are also classic re-membering. This is seen in Day of the Dead, and it's also seen in several scenes in Fruits Basket where Tohru has meals with her friends at her mother's gravesite. (Tohru also practices this morning greeting re-membering that is in Encanto.)

Setting places at dinner table for the deceased, even if you put no food there.

Getting Christmas ornaments (or similar decor, etc) that the deceased would like, or reminds you of them, etc.

Reading books the deceased loved or that you had previously read together. Ghost time book club, baby.

Doing these, or similar things, with intention is effective and it is a little bit like compartmentalizing things. You decide to feel sad, or remember a person, so that you won't get caught by surprise by grief gremlins later in the day. For me, it also makes running into things that remind me of my dad, or seeing people who look eerily like him all of a sudden, much easier. And it feels like, natural. It might not fit the the bootstrap time-heals-all and you'll get over it school of thought, but I think it works well.

Anyway...that's uh, re-membering.

[newspatron]

Google Spam Policy 2023: The Ultimate Guide for Webmasters

If you want to rank higher on Google search and reach more potential customers, you need to be aware of the Google spam policy 2023 and how it can affect your website’s performance and reputation. In this article, we will show you how to avoid Google spam

Google spam policy is a set of rules and guidelines that Google uses to ensure the quality and relevance of its search results. Google spam policy aims to prevent websites that use deceptive or manipulative techniques to rank higher or gain more traffic from appearing on its search engine.In this article, we will cover everything you need to know about the Google spam policy 2023, including:What…

[idiosys1]

10 SEO Tips For Classified Websites

If you’re owning or are about to build a classified website, you need to prioritize SEO. Irrespective of the size and strength of your company, SEO is a must to get a sufficient number of leads to your website. With the help of the best SEO strategies, your page is going to be indexed in the right way. This is the reason why many classified website companies hire SEO expert to make their sites highly scalable. Here, we are going to share our insights on the role of SEO to improve the scalability of classified websites. So, scroll down to know all about SEO and classified sites in detail.

1. Use Creative Content: Every company has its specific missions, visions and goals. And so, these things need to be highlighted with quality content. But, content is not only important for your business promotion but also for SEO. To apply the best SEO strategies, you need to use creative content that tells your audience precisely who you are, what you do and how you do it. It will create a bigger impact on your potential customers and keep them on your site for longer. Also, you need to use relevant keywords to optimize the content for search engine result pages.

2. Make Images Optimized: Studies show how images can create a positive impact on website visitors and attract a huge number of them. But, did you know that you can also use your images to generate new leads to your website way before they know you exist? Well, you can do the same by optimizing your website images in various ways. You need to compress the images first to reduce loading time and then upload them with relevant names. ALT tags are also important for image optimization, which you need to ensure. Mobile responsive images are a must.

3. Create Header Tags: Your classified website needs to have header tags to become SEO-friendly. Header tags or HTML tags play crucial roles in making your website look organized and meaningful. And so, you need to ensure these tags in the best possible way. Generally, you’ll find 5–6 header tags such as H1, H2, H3, H4, H5, and H6. H1, the headline or title tag, is the most essential one of all. Most website articles or blogs have H1-H4 tags and if needed H5 and H6 are also included. You can also incorporate keywords with these tags to get the best results.

4. Meta Descriptions and Titles: Next, you need to include meta descriptions and titles while developing your website. Meta Descriptions are descriptive one or two-liners about your website pages that the readers will be able to see as your webpage link appears in the search engine pages. Titles are the main headings of web pages, which needs to be attractive and simple. Content and keyword play really significant roles when it comes to optimizing these meta descriptions and titles of the web pages. These are the things that you can’t miss.

5. Ensure URL Keywords: If you’re looking for an SEO expert in Kolkata, you can ask the expert about the role of URL keywords. In SEO, URL keywords play the most vital role in optimizing websites in SERPs (search engine result pages). For example, if you have an e-commerce apparel website and someone searches Google for “women’s salwar kameez”, your website will be shown by Google at the top. But, to achieve this position, you need to include the keyword ‘women’s salwar kameez’ in your website URL and apply other SEO strategies correctly.

6. Build Sitemaps: To make any website SEO-friendly, sitemaps are essential. Your classified website also needs to include the same. Sitemap refers to a file that has all your web pages listed down. You also need to add information about the last update made and how frequently you would be changing your page info. Then, search engines such as Google, Yahoo, Bing and others will use your sitemap to know about your website and its services. While creating your sitemaps, you need to ensure that you give accurate information about all your website pages.

7. Create Backlinks: If you’re wondering what backlinks are all about, let us explain. These are the links that lead to your website from other websites. To create backlinks, you need to work on your website content really well. Then only, other sites will find your content useful and would want to use your website’s link on their pages. If you’re planning to hire any SEO company in Kolkata, the SEO experts will be able to explain to you the role of backlinks in more detail.

8. Create Search-Engine URLs: Search engines need to index and understand your company URL easily. And so, search-engine URL is something you need to focus on. The key to creating a superior-quality URL is to keep it descriptive and yet short. If you are able to do it, search engines will be able to understand your web content better and thereby, enhance the visibility of your website in the result pages. You can discuss with your SEO expert how to create search-engine URLs.

9. Organize Your Website Data: If you want your classified website to be SEO-friendly, you need to organize your site data first. Microdata, schema.org and other structured data are available that you can use for this purpose. The main role of structured data is to make it easier for search engines to understand your company profile through the content. But, while using structured data, it’s essential to find one that aligns with your business niche.

10. Ensure Google Analytics: To get huge website traffic, Google Analytics can help you a lot. It’s a free tool that lets you see the number of visitors on your website and the way they are finding your site interesting. You can track the performance of your classified site through this analysis and improve it further. This performance tracking service has helped a huge number of websites to find their potential customers and keep them engaged in the right way.

The above 10 tips to improve the SEO-friendliness of your classified website are quite helpful. If you want to try them in the correct way, you need to hire SEO expert. These strategies are ever evolving and only an expert can help you make the most of them. If you’re already on the lookout for top SEO company in Kolkata that provides exceptional services for classified websites at an affordable cost, you can feel free to reach us at Idiosys Technologies. To know more about our services and packages, contact us right away!

Check out the blog post: https://shorturl.at/aAD35

[nurjahan774]

Digital Marketing Strategy

Set Clear Goals and Objectives: The first step in creating a digital marketing strategy is to define clear goals and objectives. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Examples include increasing website traffic, generating leads, improving brand awareness, or driving online sales.

2. Understand Your Target Audience: To effectively reach and engage your target audience, it's important to understand their demographics, interests, behaviors, and pain points. Conduct market research, analyze customer data, and create buyer personas to gain insightful information about your target audience. This will help you tailor your digital marketing efforts to resonate with them.

3. Choose the Right Digital Channels: Identify the digital channels that are most relevant to your target audience and align with your marketing goals. Common digital channels include websites, search engines, social media platforms, email marketing, content marketing, mobile apps, and online advertising. Each channel has unique characteristics and advantages, so choose the ones that best suit your business and audience.

4. Develop Content Strategy: Content is at the heart of digital marketing. Create a content strategy that focuses on delivering value to your target audience. Plan and produce high-quality content that aligns with their interests, needs, and preferences. This can include blog articles, videos, infographics, eBooks, webinars, and social media posts. Consistency and relevance are key to establishing thought leadership and building trust with your audience.

5. Optimize for Search Engines: Implement search engine optimization (SEO) strategies to improve your website's visibility in search engine results. Conduct keyword research to identify relevant search terms and optimize your website's on-page elements, such as meta tags, headings, and content. Create high-quality backlinks from reputable websites to boost your website's authority.

6. Leverage Social Media: Utilize social media platforms to connect with your audience, build brand awareness, and foster engagement. Identify the platforms where your target audience is most active and create compelling content tailored to each platform. Engage in conversations, respond to comments, and encourage user-generated content to cultivate a sense of community and brand loyalty.

7. Implement Email Marketing: Email marketing remains an effective way to nurture leads and engage with existing customers. Develop an email marketing strategy that includes personalized and segmented email campaigns. Provide valuable content, offers, and promotions to your subscribers, and automate email sequences to streamline your communication.

8. Monitor, Measure, and Adjust: Regularly monitor the performance of your digital marketing efforts using analytics tools. Track key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI. Use the insights gained to identify areas for improvement and make data-driven adjustments to optimize your strategy.

9. Stay Updated and Evolve: The digital marketing landscape is constantly evolving. Stay updated with the latest trends, technologies, and industry best practices. Experiment with new channels and tactics to reach your audience. Continuously adapt your strategy based on market changes and feedback from your audience.

10. Evaluate and Refine: Regularly evaluate the effectiveness of your digital marketing strategy against your goals. Identify successes, challenges, and areas of improvement. Refine your strategy based on the insights gained to ensure continuous growth and success.

11. In summary, a well-rounded digital marketing strategy involves setting clear goals, understanding your audience, choosing the right channels, creating valuable content, optimizing for search engines, leveraging social media and email marketing, monitoring and measuring performance, staying updated, and evaluating and refining your approach. By following these steps, businesses can effectively harness the power of digital marketing to achieve their objectives and drive sustainable growth.

[mariacallous]

Recently, I was using Google and stumbled upon an article that felt eerily familiar.

While searching for the latest information on Adobe’s artificial intelligence policies, I typed “adobe train ai content” into Google and switched over to the News tab. I had already seen WIRED’s coverage that appeared on the results page in the second position: “Adobe Says It Won’t Train AI Using Artists’ Work. Creatives Aren’t Convinced.” And although I didn’t recognize the name of the publication whose story sat at the very top of the results, Syrus #Blog, the headline on the article hit me with a wave of déjà vu: “When Adobe promised not to train AI on artists’ content, the creative community reacted with skepticism.”

Clicking on the top hyperlink, I found myself on a spammy website brimming with plagiarized articles that were repackaged, many of them using AI-generated illustrations at the top. In this spam article, the entire WIRED piece was copied with only slight changes to the phrasing. Even the original quotes were lifted. A single, lonely hyperlink at the bottom of the webpage, leading back to our version of the story, served as the only form of attribution.

The bot wasn’t just copying journalism in English—I found versions of this plagiarized content in 10 other languages, including many of the languages that WIRED produces content in, like Japanese and Spanish.

Articles that were originally published in outlets like Reuters and TechCrunch were also plagiarized on this blog in multiple languages and given similar AI images. During late June and early July, while I was researching this story, the website Syrus appeared to have gamed the News results for Google well enough to show up on the first page for multiple tech-related queries.

For example, I searched “competing visions google openai” and saw a TechCrunch piece at the top of Google News. Below it were articles from The Atlantic and Bloomberg comparing the rival companies’ approaches to AI development. But then, the fourth article to appear for that search, nestled right below these more reputable websites, was another Syrus #Blog piece that heavily copied the TechCrunch article in the first position.

As reported by 404 Media in January, AI-powered articles appeared multiple times for basic queries at the beginning of the year in Google News results. Two months later, Google announced significant changes to its algorithm and new spam policies, as an attempt to improve the search results. And by the end of April, Google shared that the major adjustments to remove unhelpful results from its search engine ranking system were finished. “As of April 19, we’ve completed the rollout of these changes. You’ll now see 45 percent less low-quality, unoriginal content in search results versus the 40 percent improvement we expected across this work,” wrote Elizabeth Tucker, a director of product management at Google, in a blog post.

Despite the changes, spammy content created with the help of AI remains an ongoing, prevalent issue for Google News.

“This is a really rampant problem on Google right now, and it's hard to answer specifically why it's happening,” says Lily Ray, senior director of search engine optimization at the marketing agency Amsive. “We've had some clients say, ‘Hey, they took our article and rehashed it with AI. It looks exactly like what we wrote in our original content but just kind of like a mumbo-jumbo, AI-rewritten version of it.’”

At first glance, it was clear to me that some of the images for Syrus’ blogs were AI generated based on the illustrations’ droopy eyes and other deformed physical features—telltale signs of AI trying to represent the human body.

Now, was the text of our article rewritten using AI? I reached out to the person behind the blog to learn more about how they made it and received confirmation via email that an Italian marketing agency created the blog. They claim to have used an AI tool as part of the writing process. “Regarding your concerns about plagiarism, we can assure you that our content creation process involves AI tools that analyze and synthesize information from various sources while always respecting intellectual property,” writes someone using the name Daniele Syrus over email.

They point to the single hyperlink at the bottom of the lifted article as sufficient attribution. While better than nothing, a link which doesn’t even mention the publication by name is not an adequate defense against plagiarism. The person also claims that the website’s goal is not to receive clicks from Google’s search engine but to test out AI algorithms in multiple languages.

When approached over email for a response, Google declined to comment about Syrus. “We don’t comment on specific websites, but our updated spam policies prohibit creating low-value, unoriginal content at scale for the purposes of ranking well on Google,” says Meghann Farnsworth, a spokesperson for Google. “We take action on sites globally that don’t follow our policies.” (Farnsworth is a former WIRED employee.)

Looking through Google’s spam policies, it appears that this blog does directly violate the company’s rules about online scraping. “Examples of abusive scraping include: … sites that copy content from other sites, modify it only slightly (for example, by substituting synonyms or using automated techniques), and republish it.” Farnsworth declined to confirm whether this blog was in violation of Google’s policies or if the company would de-rank it in Google News results based on this reporting.

What can the people who write original articles do to properly protect their work? It’s unclear. Though, after all of the conversations I’ve had with SEO experts, one major through line sticks out to me, and it’s an overarching sense of anxiety.

“Our industry suffers from some form of trauma, and I'm not even really joking about that,” says Andrew Boyd, a consultant at an online link-building service called Forte Analytica. “I think one of the main reasons for that is because there's no recourse if you're one of these publishers that's been affected. All of a sudden you wake up in the morning, and 50 percent of your traffic is gone.” According to Boyd, some websites lost a majority of their visitors during Google’s search algorithm updates over the years.

While many SEO experts are upset with the lack of transparency about Google’s biggest changes, not everyone I spoke with was critical of the prevalence of spam in search results. “Actually, Google doesn't get enough credit for this, but Google's biggest challenge is spam.” says Eli Schwartz, the author of the book Product-Led SEO. “So, despite all the complaints we have about Google’s quality now, you don’t do a search for hardware and then find adult sites. They’re doing a good enough job.” The company continues to release smaller search updates to fight against spam.

Yes, Google sometimes offers users a decent experience by protecting them from seeing sketchy pornography websites when searching unrelated, popular queries. But it remains reasonable to expect one of the most powerful companies in the world—that has considerable influence over how online content is created, distributed, and consumed—to do a better job of filtering out plagiarizing, unhelpful content from the News results.

“It's frustrating, because we see we're trying to do the right thing, and then we see so many examples of this low-quality, AI stuff outperforming us,” says Ray. “So I'm hopeful that it's temporary, but it's leading to a lot of tension and a lot of animosity in our industry, in ways that I've personally never seen before in 15 years.” Unless spammy sites with AI content are stricken from the search results, publishers will now have less incentive to produce high-quality content and, in turn, users will have less reason to trust the websites appearing at the top of Google News.

[michaelespositostatenisland]

Michael Esposito Staten Island - 10 Essential Strategies for Effective Influencer Marketing

In the bustling world of digital marketing, influencer marketing has carved out a niche that combines the power of social proof with the reach of digital platforms. Whether you're a seasoned marketer or a business venturing into the influencer realm for the first time, mastering the art of influencer marketing can significantly amplify your brand's visibility and engagement. Here are ten essential strategies to harness the power of influencer marketing effectively, inspired by the expertise of Michael Esposito Staten Island, an influencer marketer extraordinaire known for his impactful presence in the digital age.

1. Define Your Goals Clearly

Having clear objectives is the cornerstone of any successful marketing campaign. Whether it's boosting brand awareness, increasing sales, or driving website traffic, setting specific goals helps in tailoring your strategy and measuring success effectively.

2. Understand Your Audience

Knowing your target audience inside out is crucial. Understanding their interests, behaviors, and preferences helps in selecting the right influencers who resonate with your audience.

3. Choose the Right Influencers

Choosing influencers who align with your brand's values and ethos is vital. It's not just about the numbers; engagement rates, audience trust, and content quality matter too. Michael Esposito from Staten Island exemplifies an influencer whose authenticity and digital savviness have made him a significant figure in the influencer marketing world.

4. Foster Authentic Relationships

Building genuine relationships with influencers can lead to more authentic and engaging content. Authenticity is key in influencer marketing, as it enhances trust and relatability.

5. Leverage Multiple Platforms

Don't limit your influencer marketing efforts to a single platform. Explore opportunities across various platforms where your target audience is most active, be it Instagram, YouTube, TikTok, or others.

6. Focus on Quality Content

Quality content is what sets great campaigns apart. Collaborate with influencers to create content that is engaging, informative, and aligns with your brand messaging.

7. Utilize SEO Strategies

Incorporating SEO strategies, such as keyword optimization in content and leveraging influencer-generated content, can significantly improve your campaign's visibility online. Remember, good writing and SEO go hand in hand to create content that is not only engaging but also ranks well on search engines.

8. Track and Measure Results

To gauge the effectiveness of your influencer marketing campaigns, it's essential to track key performance indicators (KPIs) such as engagement rates, conversion rates, and ROI. This data will help refine your strategy over time.

9. Stay Updated on Trends

The digital landscape is constantly evolving. Staying abreast of the latest trends and platform updates can help you adapt your strategy to maintain its effectiveness.

10. Emphasize Transparency

Transparency and disclosure are critical in maintaining trust with your audience. Ensure influencers clearly disclose sponsored content to comply with FTC guidelines and maintain audience trust.

Influencer marketing, when executed properly, can be a game-changer for brands looking to expand their reach and connect with audiences in a meaningful way. Michael Esposito Staten Island — Influence in the Digital Age serves as a prime example of how influencers can wield significant influence in driving engagement and brand loyalty through authenticity and strategic collaboration. By following these ten essential strategies, you can create effective influencer marketing campaigns that resonate with your audience and deliver tangible results.