#shes a comodo dragon :)

[s0urs0rr0w]

Suse from different times :) I love suse a lot :3

[regular-gnome]

HELLO im 14 ,love your work and i would love to hear your thoughts

1 how do titana fly ,like we know from papa titan that at least SOME titans have wings , but like ,ther the size of small countries ,and their wings have HOLES in them ,maybe bc of their blood some of their mass exist outside the universe or in a pocket dimension ,thus making them much lighter then they should be , or maybe they just use levitation magic to levitate and they use their wings for steering ,

2. who was the bat queens owner? she can't be the titans palisman right ,even with hoe big she is she still gets dwarfed by the titan at full scale .

3. is the owl beast related to hooty ,

Hi! For the first question, there are a few options to consider. We doon't really know whether titans were capable of flight using their wings or not really. Titans vary greatly in appearance based on the skulls and body structures we've seen so it's maybe their wings had different purposes, could be more like different birds types kind of deal. Some titans may have used their wings for flight, while others might have used them for swimming or as a form of balance. They are massive and hold upright posture so they might be very useful for this. Their niche in the ecosystem could have changed over time, something like comodo dragons do, young live and feed diffrently than the older ones, something that can be taken to an extreme with titans and their wings might have adapted to it. Another thing appearance of holes in their wings could be a result of their tissue structure rather than actual holes. If you're interested in speculative biology approach and how titans might function @velvetwyrmz is creating beastiary that goes into it. We use pretty diffrent worldbuilding but its a cool project that goes into titan physiology

For palismen, I think they have origins tied to titans. Palistrom growing by absorbing titan magic, takes on the form of a creature using that magic after being carved. This could explain why palistrom growth is slow and why plant covens can't force it. Palismen accompany younger titans as they grow in power, serving to protect and give their magic before the titan is poweful enough to protect themself serving more as companions after they outgrow their usefulness. This tradition could have been adapted by witches on a smaller scale. It also explains why palismen live much longer than witches—they weren't meant to accommodate such short lifespans. I think this was implied by Bat Queen when she mentioned being on a grand staff belonging to a giant

Not really, but I think they are both types of demons that originate from the titan. Hooty or house demons in general, were the ones that formed in titans' wounds, while owl beasts are demons that evolved from decomposing bodies, both looking owlish could be atributed to convergent evolution

[mooncalfe-art]

Greetings again!

Well. After all this time, and the massive number of experiments done in this universe ,by all kinds of demented scientists and aliens , I find it very interesting that not iven ones ( from what I can remember at least ) we got to see the turtles go up against a mutant Chimera of eny sort.

Like...for example , a mutant that has both characteristics and abilities from different species mixed in to it. Something like a Comodo dragon with the horns of a bull and the armor of an armadillo , or a Jaguar with venomous spines and fangs of a Stonefish and Black Mamba .

Pretty much a mutant whit a combo of animals combined into one , in which the most important parts of the respective creatures are present and can be seen with the naked eye.

I just think that can be quite the interesting threat to our heroes .

And seeing that Dr. Barlow is still alive ( Unfortunately ) , I do belive that he can be a good candidate to bring this idea to life . Or eny one else for that matter.

What do you think of this?

Hi! I've thought about this on occasion but I'm not crazy about the idea. I didn't even like that Man Ray had other DNA spliced into him (I can't remember the specifics off the top of my head, it was something like even though he was a manta ray he had extra genetic engineering that let him shoot spines out of his tail). Does Venus count? In her first form she was kinda part frog part turtle. She wasn't genetically-combined, so I guess it's different. I can't really explain WHY I don't like the idea of splicing different animals together, though, especially since genetically-modified animals exist in real life, but there's something about it in TMNT context that feels too cartoony and silly to me. Reminds me of the Wuzzles or something. I wish I had a better explanation for why I don't like it but that's all I got, haha. Like I sometimes say to these sorts of questions, though, even though I won't be doing it, there's nothing stopping other/future writers from trying it.

[heisendaddysimp]

An Essay on Why Beastars is Peak Fiction and Not Weird

tw: contains spoilers for the whole plot, summary partly copied from the wiki cause i was lazy at the spot where Legoshi and Melon where on the beach

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Important Characters

Legoshi

he's a 17 year old Grey Wolf and partly a comodo dragon on his mothers side of lineage

he's part of the Drama Club where he looks after the lighting and the scenery during plays

he's a very passive character, always hiding his fangs and claws in front of everyone, but especially in front of the herbivores

he's used to smaller herbivores thinking bad of him because he's bigger than other Grey Wolves and often hides himself and stays in the background

upon meeting Haru he was fascinated by the rabbit, eventually developing feelings for her that he often cannot differnciate from his hunting instincts

Haru

she's a 18 year old and Netherland Dwarf Rabbit

she's the leader of the Gardening Club and it's only member, telling Legoshi that the plants are for her like her babies

because of her small and delicate build bigger animals often tend to think she needs help when she's e.g. carrying boxes around

in High School she started to sleep with different fellow students, somewhat losing some self respect

as a reason she names the fact that as a Dwarf Rabbit she always feared she could be devoured any moment so she tried to make the best out of his life and started to sleep around, this giving her a feeling of being alive

Louis

he's a 18 year old Red Deer, adoptive son of the Horns Conglomerate boss Ogma, finace of fellow Red Deer Azuki and the former leader of the Shishigumi

in school he was the school president and leader of the Drama Club, many even said he was worthy of being the next Beastar

he grew up on the Black Market, where herbivores and their meat get sold to carnivores, together with other children his age

his number on the Black Market was 4, which is also engraved into his right leg that gets later devoured by Legoshi with his consent

when he was still a fawn his, later to be adoptive father, Ogma bought him from the Black Market, taking him upstairs, giving him a knife and throwing him into a pack of carnivores to test him

upon Louis rather wanting to kill himself than to get devoured Ogma rescued him, giving him his current name and adopting him

Gohin

he's a 40 year old Big Panda and doctor, who's specialised on curing carnivores from their need for herbivore meat once they've eaten eat

upon finding Legoshi passed out on a back alley of the Black Market he takes him to his home, thinking he also had devoured a herbivore, explaining to him the issues of carnivores after he woke up

later in the events he becomes Legoshis mentor, teaching him how to fight without like a herbivore without having to use his claws or canines

Juno

she's the second Grey Wolf of the cast, being the youngest with 16 years

just like Louis and Legoshi she became part of the Drama Club

at first she developed a crush on Legoshi until she found out he had feelings for Haru and not her, later on she seemed to have developed some for Louis, the both even dating for some time

she aspires to be the next Beastar to make a world where carnivores can live without getting judged by the herbivores, making Louis not only her lover but also rival

Yahya

he's a 51 year old Horse and the current Beastar

not much is known about him, except that he hunts down criminals to ensure the peace in the city

important he gets when he teams up with Legoshi to hunt down Melon and arrest him for his crimes

he's the former best friend of Legoshi's Comodo Dragon grandfather Gosha, together they dreamt of becoming Beastar as a team

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Important Villains

Shishigumi

the Shishigumi is a criminal organisation only consisting of lions before their boss got killed by Louis

after Louis resignated from his position Melon takes his place, being something like a dictator for them and not caring if he has to kill one of his men

Riz

he's a 17 year old Brown Bear and the murderer of fellow Drama Club member Tem

the murder only happened because Tem had become such a good friend of his that he wanted to show him his true nature and stopped taking muscle relexants

when he devoured his dear friend he said he'll never forget his warmth and the taste of his blood and meat, claiming they were now one

upon Legoshi finding out he murdered Tem they had a battle on New Years Eve, the bear claiming that when Legoshi would defeat him he would destroy the friendship he and Tem had

Melon

he's a 24 year old hybrid, his mother being a Leopard and his father a Gazelle

he grew up without his father, his mother being very attached to her son

in school he always got bullied for being a hybrid, one time they took him up to the school roof and tried to make him jump from the roof and commit suicide but instead he pushed his bullies from the roof, commiting his first murder when he only was a pup

later on when he got home he and his mother had a talked and the schocking truth of her nature came to light: she wanted to devour her son, upon finding that out Melon made his mother his next victim

not much is known about the time between killing his mother and the current events

due to him being a hybrid neither meat nor plants taste good to him, he says that all tastes like sand to him, he also has no hunting instincts and no desire for sex

another side effect is that in the presence of herbivores he gets anxious but when he's near herbivores he feels like he wants to hunt them down

the hatred for his mother made despise his carnivore side, hiding his fangs behind a mask and covering his leopard spots with tatoos of melon leaves

he's a maschosit and sadist and additionally a sociopath, only feeling alive when he gets hurt and not caring about killing other animals

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Plot in a Nutshell

The story begins with the devouring of Drama Club member Tem. Later on Legoshi meets important characters like Haru, eventually falling in love with her.

Together with his club they create a giant dinosaur statue for the Meteor Festival. On one preparation day Haru gets kidnapped by the Shishigumi, due to her seeming like fine quality meet to them. Upon Legoshi finding out she got kidnapped he makes his way to their headquaters, wanting to rescue her. He manges to rescue her with the help of Gohin. The same night Louis broke into the headquaters too, killing the boss of the Shishigumi and becoming their leader after disappering from school for months.

In the mean time Legoshi wants to find out who killed Tem. He goes around asks his friends and fellow Alpakas if they knew something, one of them giving him Tems old diaries. After that he finds out Riz was the one who devoured him and confronted him, having a fight in the boys shower of the dorms and a confrontation in front of the Nurses Office. Legoshi wanted to become stronger so he could defeat the Brown Bear and revenge Tem so he went to Gohin who trained him and became his mentor. Later on New Years Eve he and Riz met again and had a fight, Riz holding Drama Club member Pina the Dall Sheep as hostage, claiming he had devoured him too. Later on in the fight Louis, who knew about his plans, comes to see if Legoshi had defeated Riz, giving him consent to eat his tatted leg to give him strength in the fight. He managed to beat the bear and he got arrested for devouring Tem.

Because he devoured Louis leg, Legoshi became a criminal, having to leave Cherryton High, getting an apartment and started to work. But even if he wasn't in school anymore and Haru at university they still remained in contact, often meeting up.

After meeting Yahya for a second time he told Legoshi about his plan of hunting down the criminal hybrid Melon, asking him for help and even paying him for his work. The both of them go to an underground party was supposedly hosted by the hybrid, finding him and arresting him. But while Yahya was calling the cops Legoshi and Melon had a talk, the criminal telling him about his life as a hybrid. Upon hearing his story Legoshi frees Melon and let's him escape, wanting to know more about hybrids. Of course Yahya got mad at him.

In the meantime Louis accidentally met the Shishigumi, them taking him to their headquaters and chatting with him. But as soon as their boss, Melon, came back they tried to hide the Deer who had lost his horns minutes ago, the smell of him still lingering in the air. They can prevent Melon from finding Louis.

Later on Legoshi tries to follow Melon everywhere he goes, even in his usual tatting studio where a sloth tatts him as alawys. After Melon had left Legoshi followed him again until reaching the coast.

He gets shot in the ear. It turned out to be a trap. Melon tells the Shishigumi lions to get rid of Legoshi. They weight him down with concrete and tie him, preparing to throw him into the ocean. Lions let Legoshi say his last words. Legoshi asks if they will tell him Melon's weakness if he will be back on the beach in thirty minutes. They get intrigued and agree and throw him off the cliff. He is almost eaten by a shark, but saying "I am Legoshi the gray wolf" and "I'm friends with a spotted seal" in sea language (Sagwan, his neighbour and Seal, taught him this earlier) forces the shark to bring Legoshi to the beach. The Shishigumi are genuinely surprised.

The Shishigumi tell Legoshi about Kopi Luwak, an illicit hybrid organization and supposed pure-blood supremacy group controlled by Deshico the civet. Louis decides to help the Shishigumi get rid of Melon. They find the Kopi Luwak Research Center. Deshico agrees to help only after they sort the coffee beans out of his excrement and drink Kopi Luwak coffee.

Melon has a job of a part-time professor at university. He turns out to be Haru's history professor. She starts a conversation with him because of the homework she hasn't done. Melon for the first time has an urge to eat an animal, although he killed and ate his victims earlier. However, he's done that without any urges to eat. He grabs her the same way Legoshi did the first day they met. Haru is the first one to doubt Melon's species, she says she's long done with love affairs and is in love. She also notices that Melon was hugging her not the way a male would hug a female, but rather the way a carnivore would hug a herbivore. He stabs himself in the leg and is taken away to the nursery by a bystander.

Back in Kopi Luwak Center, everybody is drinking coffee. Kopi Luwak coffee has a special effect on carnivores: it's a stimulus for their feral instincts. Deschico tells Louis that Melon has a PhD in History.

Legoshi is feeling meat-drunk and tries to get home as soon as possible. Haru is waiting for him - she wants to stay overnight because she got scared of Melon's actions. He gets the scent of a male on Haru and asks if she enjoys her campus life. She gets extremely annoyed by that question and says that she won't restrict her freedom. Also, she tells him that every time she tries to kiss him, he rejects her. Legoshi tells Haru "Th-That's too risky. Physically, socially and economically". She insists on Legoshi to show her it to see if it's risky physically. Later, Legoshi shows Haru his dentures. They sleep together. Legoshi wakes up in blood-stained bedclothes. He thinks he ate Haru. His fur turns completely white. Turns out Haru is alive and just spilled tomato juice on the sheets. Legoshi gets together and promises he will make Haru happy. He gives her a kiss on the cheek and leaves to confront Melon.

At the hideout, Legoshi and Melon fight. Melon says how hard it was for him to grow up as a hybrid. Legoshi says he will raise his children with love "so they'll at least turn out better than [Melon] did". After a chase, Legoshi catches Melon, but police stop him from turning Melon to Yahya because they think it's a carnivore attacking a herbivore and the criminal runs off.

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Addressed Issues

Casual Rascism

it is rather unnormal to see herbivores not having prejudices against carnivores

that carnivores are just driven by their hunting instincts and for nothing good other than causing harm is a widespread myth among the herbivores

Interspecies Rascism and Internal Rascism

as seen at the example of Melon, intersepcies individual get treated differently than pureblood individuals

some start to become the worst of themself (Melon) and others seek to be perfect to forget they are actually hybrids (Legoshis mother)

instead of society doing everything to make a place where hybrids can feel comfortable in their body they do everything to cut them off from society

Socially Accepted Illegal Activites

as mentioned, the Black Market is a place known amongst everyone, being very popular with carnivores and feared by herbivores

society doesn't seem to care about it, in fact they actually welcome it, because if the Black Market didn't exist the herbivours would fear for their life even more

next to meat they also sell ampules of blood or insectes as pusher

some herbivours even go so far to willingly sell their body, either as food or as stipper

Corruption

just like mentioned before the Black Market gets accepted by society and not even the government seem to have a problem with it

(these are just some aspects i picked out because they are pretty obvious and similar to real life societys problems)

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Thank you for listening to my TED Talk. I hope I could change your view on Beastars.

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Tags

[demoniomano]

starter - @burnedink​ 

Tea and sweets is definitely something Lysithea would like after a stroll while reading her trusty dictionary. She was unsure of what the other wants along with his pet. Admitting it to herself, she had never seen a lizard like his before that it was almost resembled as a comodo dragon but bit of a small.

“If you wish to have a cup of tea with me then be my guest. The table’s made for two people anyway.” Lysithea doesn’t mind having others sitting next to her. Not even going to complain either.

[nyaoi-warrior]

TOP TEN ANIMALS TO HAVE AS PETS! GOOOOOOOO!

Bold of you to assume I can count. But here I go.

1. Cat - Perfect pet. Absolutely amazing and I love them so so much. Would kiss them on their perfect little heads.

2. Snake - Absolutely adorable pet. With very boopable nose. You can also have them around your neck, very fashionable

3. Ferret - Combine those two animals. Boom. Absolute squigly baby.

4. Axolotl - No thoughts. Head empty. Very cute, very relateable.

5. Corvid (Raven, crow etc.) - Like parot but if you are edgy and pretentious. You can quote Edgar Allan Poe and be smug about it. Or teach them to do so.

6. Chinchilla - Big round soft baby. Immagine holding them for extended period. Very calming

7. Lizard - My friends have them as pets and I like looking at pictures of them. They all look extremly stupid but in a good way. Friends more lizard pictures please. Plus when I was like 7 I wanted to have comodo dragon as a pet

8. Mouse - My friend rly likes mice and we exchange cute pictures. She also had very round mouse and I loved the pics I was shown this summer.

9. Parot - Like raven but you are gay. My mum always wanted one and honestly I too would like one probably. Would make pirate jokes ngl

10. Bunny - They are also very adorable and very soft. My cousin has one named Eliška bc they thought he was a female. Well he is not so now he is trans icon. We stan.

Man putting together 10 animals was so much harder than I thought but I had so much fun anyway.

[tossermalfoy]

Black-eyed Susan and Blazing Stars?

Ay my Slytherin pal, how’s it hanging? ;)

Black-Eyed Susan: If you could be any animal for a day, what would it be?

Man,, maybe some sort of large cat. Or a wolf. Imagine the freedom, running about, playfighting with the lads™. Though honestly, I already do both of those things. Maybe something really underwhelming for the shits and giggles, like a domesticated turkey. See what that’s like.

 Blazing Stars: What are you afraid of? Is there a reason why? 

I’m not too fond of spiders or really gory movies. Funnily enough, as a very young kid I used to be shit scared of snakes and reptiles in general. Probably because me and my twin had this book called the reptile book and we’d honest to god chase each other with pictures of comodo dragons and snakes. You’d round the corner and there she was, with this blown up picture of some massive lizard, screaming into my face. Except now she’s still quite scared of them - especially crocodiles.

[vetor2064]

This took me waaay too long to make. Due to me trying to get his facial features right and trying to get the wing anatomy right. Still could'of done better. Oh well, next time. Here's his reference sheet. ( let me know if I made any mistakes so I can fix it. Criticism is also welcome ^^ ) Name : Tennesse Age : 11 Human ethnicity : African-American Creature type : Gargoyle Appearance : Normal looking human, but with demon looking wings, comodo dragon like tail, small patches of blue-ish dark scales, sharp teeth and pointed tongue. Abilities : The power of flight, keenest of sight, retractable teeth and claws Weaknesses : Daylight/sunlight, fire, satanic symbols Origins : He was created by his two sisters and mother as a new member of the family. But after towns people found out about them creating something that can become unholy, Their mother let them run away so that the towns people can kill her instead of her kids. Once they finally found shelter, they set up camp and remembered all the ways of survival just like their mother taught them. But after Tenn awoke from his stone state, he noticed that his sisters were gone. Most likely, searching out for food and supplies ; But after hours and hours before the sun rose, he knew that his sisters were in trouble. During a search for his sisters, he came across a white bat flying around in the forest. He finally found food he can munch on. But before he could get a bite out of it, the white bat talked. It wasn't just any normal bat, it was a vampire that turned into a bat. They introduced themselves and told each other's stories of how they got here. Feeling related by the pain, she brought him to her leader to ask if he could stay. The Leader offered the young Gargoyle to stay in her group's abandon boarding school castle, and promised to help him find his sisters and invite them to stay, if they become monsters themselves. Tenn Agreed. To this day, he is still looking for his lost sisters whenever he gets the chance..  

[adwitabag]

Adventure-8

8Adventure  it was time for sea animal school someone was missing  pinky duck 🦆 well a pink duck she was the oldest one in class we thought she was really sick her mother said that she was did not have sickness but she said I thinkshe’s hiding every one agreed they looked everywhere but they did not find her one animal said the private place  Then they found her  they had to tell her the rules and they did rule Number 🏽 do not go  there to hide from school you can go there for hide and seek or if you have a private talk with somebody and nothing else next day she went to the crocodile Dragon area also come Moto dragons live their so she put  her  shield on . the next morning everyone went to class except Pinky duck she was only only one did not go to school but we had another one who cut at school because he was locked in his room penguin and we all know that she was hiding in dragons and  Crocodile place this time nobody couldn’t find her when they reached Class this time they had to look everywhere even outside but then they found her in the dragon Comodo crocodile place well she took all the shield so they had nothing to you they had to just go in there get fired and die well they couldn’t die so they had to make a plan to Barrett how to get her out of here but then they had the best idea well ducks love food so they had to put the food on a branch or a string like a rope and bring her out of there Bring her to class they put fish on a branch and bring her out of there and bring her to class this time they had a she had to apologize So she did said she’ll never ever do it again but she did tomorrow everyone got so mad they wanted to kick her out but they couldn’t so they had to keep her in charge no she didn’t so when ever she tried to hide from school they will keep her trapped wherever she goes even outside   he would keep her trapped for about five minutes Until she understands

[kitkatktpi]

Dream Recap:

Bill and I at like a college dorm. Watching movies

Connected to a warehouse type place and it was dirty so I start to sweep.

Bill comes out upset that I chose to sweep when I'm not getting paid etc.

Kid comes out and tells me "hey can you sweep up the cheese area better." I promptly tell him to "fuck off".

Professor of customer service or HR comes out and proceeds to tell me "I specifically asked him to come out here to tell you what to do to see how you would respond and you were so unbelievably rude." Then she starts crying and HOLDS A LECTURE about how bad of a person I am for snapping at this kid.

I stop sweeping cause fuck that shit if you arent going to thankful I'm helping you fucking clean your shit warehouse, "steal" a good looking (but clearly in the trash) backpack because IRL royce needs a new backpack.

At some point in the dream there is a comodo dragon (but animated style) loose in the school. Well the dude shows up and freaking Jack jumps on him and I scream and try to get jack off. The dragon lunges at me so i smack its head i remember thinking how soft and squishy it felt and surprised i was. Well the thing scampers off without eating anyone.

Bill wants me to go get him some benadryl from a vending machine across campus. Took forever bc I kept trying to find my shoes.

Go to an old couple's house and find out someone died. In the dream it was a house (FROM ANOTHER DREAM I HAD WELL OVER 6MO AGO) bill and I were trying to buy and I remember thinking oh good, theyll lower their price now that their wife died and we can buy it.

All the kids from our dorm come out since we were just across the street and followed us and we stopped by another house.

This house some kids had made a FUCK TON of mud balls. Like they were making them for a mud ball fight. So I was like oh sheeeeeit. I fucking love me some mud.

I'm digging around in this yard under a tree. I have kids come up and theres a few food stands way off. They notice a dog that has 2 extra legs and one who is learning to train dogs was pissed it wasnt on a leash. I was about to be like girl stfu then I remembered the professor so I was like yeah they probably should.

Go to leave the house and the owner comes out and sees me with a softball size piece of mud. She was ok with it and even brought out a mud Ball saying its super special white mud. It was brown. I kept walking to find bill, happy as a clam bc I had some great mud.

Anyone want to interpret my dream? 😂

[onlinemarketingcourses]

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The “feed” based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

The above is not an accident. It is, rather, as intended:

“That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever … It’s a social validation feedback loop … You’re exploiting a vulnerability in human psychology … [The inventors] understood this, consciously, and we did it anyway.”

Happy? Good! Share posed photos to make your friends feel their lives are worse than your life is.

Outraged? Good! Click an ad.

Hopeless? Good. There is a product which can deliver you pleasure…if only you can…click an ad.

Using machine learning to drive rankings is ultimately an exercise in confirmation bias:

For “Should abortion be legal?” Google cited a South African news site saying, “It is not the place of government to legislate against woman’s choices.”

When asked, “Should abortion be illegal?” it promoted an answer from obscure clickbait site listland.com stating, “Abortion is murder.”

Excellent work Google in using your featured snippets to help make the world more absolutist, polarized & toxic.

The central network operators not only attempt to manipulate people at the emotional level, but the layout of the interface also sets default user patterns.

Most users tend to focus their attention on the left side of the page: “if we were to slice a maximized page down the middle, 80% of the fixations fell on the left half of the screen (even more than our previous finding of 69%). The remaining 20% of fixations were on the right half of the screen.”

This behavior is even more prevalent on search results pages: “On SERPs, almost all fixations (94%) fell on the left side of the page, and 60% those fixations can be isolated to the leftmost 400px.”

On mobile, obviously, the attention is focused on what is above the fold. That which is below the fold sort of doesn’t even exist for a large subset of the population.

Outside of a few central monopoly attention merchant players, the ad-based web is dying.

Mashable has raised about $46 million in VC funding over the past 4 years. And they just sold for about $50 million.

Breaking even is about as good as it gets in a web controlled by the Google / Facebook duopoly. 😀

Other hopeful unicorn media startups appear to have peaked as well. That BuzzFeed IPO is on hold: “Some BuzzFeed investors have become worried about the company’s performance and rising costs for expansions in areas like news and entertainment. Those frustrations were aired at a board meeting in recent weeks, in which directors took management to task, the people familiar with the situation said.”

Google’s Chrome web browser will soon have an ad blocker baked into it. Of course the central networks opt out of applying this feature to themselves. Facebook makes serious coin by blocking ad blockers. Google pays Adblock Plus to unblock ads on Google.com & boy are there a lot of ads there.

Format your pages like Google does their search results and they will tell you it is a piss poor user experience & a form of spam – whacking you with a penalty for it.

Of course Google isn’t the only search engine doing this. Mix in ads with a double listing and sometimes there will only be 1 website listed above the fold.

I’ve even seen some Bing search results where organic results have a “Web” label on them – which is conveniently larger than the ad label that is on ads. That is in addition to other tricks like…

lots of ad extensions that push organics below the fold on anything with the slightest commercial intent

bolding throughout ads (title, description, URL) with much lighter bolding of organics

only showing 6 organic results on commercial searches that are likely to generate ad clicks

As bad as either of the above looks in terms of ad load or result diversity on the desktop, it is only worse on mobile.

On mobile devices organic search results can be so hard to find that people ask questions like “Are there any search engines where you don’t have to literally scroll to see a result that isn’t an advertisement?”

The answer is yes.

DuckDuckGo.

But other than that, it is slim pickings.

In an online ecosystem where virtually every innovation is copied or deemed spam, sustainable publishing only works if your business model is different than the central network operators.

Not only is there the aggressive horizontal ad layer for anything with a hint of commercial intent, but now the scrape layer which was first applied to travel is being spread across other categories like ecommerce.

Ecommerce retailers beware. There is now a GIANT knowledge panel result on mobile that takes up the entire top half of the SERP -> Google updates mobile product knowledge panels to show even more info in one spot: https://t.co/3JMsMHuQmJ pic.twitter.com/5uD8zZiSrK— Glenn Gabe (@glenngabe) November 14, 2017

Here are 2 examples. And alarms are going off at Amazon now. Yes, Prime is killer, but organic search traffic is going to tank. Go ahead & scroll down to the organic listings (if you dare).And if anyone clicks the module, they are taken away from the SERPs into G-Land. Wow. 🙂 pic.twitter.com/SswOPj4iGd— Glenn Gabe (@glenngabe) November 14, 2017

The more of your content Google can scrape-n-displace in the search results the less reason there is to visit your website & the more ad-heavy Google can make their interface because they shagged the content from your site.

Simply look at the market caps of the big tech monopolies vs companies in adjacent markets. The aggregate trend is expressed in the stock price. And it is further expressed in the inability for the unicorn media companies to go public.

As big as Snapchat & Twitter are, nobody who invested in either IPO is sitting on a winner today.

Google is outraged anyone might question the numbers & if the current set up is reasonable:

Mr Harris described as “factually incorrect” suggestions that Google was “stealing” ad revenue from publishers, saying that two thirds of the revenues generated by online content went to its originators.

“I’ve heard lots of people say that Google and Facebook are “ruthlessly stealing” all the advertising revenue that publishers hoped to acquire through online editions,” he told the gathering.

“There is no advertising on Google News. Zero. Indeed you will rarely see advertising around news cycles in Google Search either.

Sure it is not the ad revenues they are stealing.

Rather it is the content.

Either by scraping, or by ranking proprietary formats (AMP) above other higher quality content which is not published using the proprietary format & then later attaching crappier & crappier deals to the (faux) “open source” proprietary content format.

As Google grabs the content & cuts the content creator off from the audience while attaching conditions, Google’s PR hacks will tell you they want you to click through to the source:

Google spokeswoman Susan Cadrecha said the company’s goal isn’t to do the thinking for users but “to help you find relevant information quickly and easily.” She added, “We encourage users to understand the full context by clicking through to the source.”

except they are the ones adding extra duplicative layers which make it harder to do.

Google keeps extracting content from publishers & eating the value chain. Some publishers have tried to offset this by putting more ads on their own site while also getting further distribution by adopting the proprietary AMP format. Those who realized AMP was garbage in terms of monetization viewed it as a way to offer teasers to drive users to their websites.

The partial story approach is getting killed though. Either you give Google everything, or they want nothing.

That is, after all, how monopolies negotiate – ultimatums.

Those who don’t give Google their full content will soon receive manual action penalty notifications

Important: Starting 2/1/18, Google is requiring that AMP urls be comparable to the canonical page content. If not, Google will direct users to the non-AMP urls. And the urls won’t be in the Top Stories carousel. Site owners will receive a manual action: https://t.co/ROhbI6TMVz pic.twitter.com/hb9FTluV0S— Glenn Gabe (@glenngabe) November 16, 2017

The value of news content is not zero.

Being the go-to resource for those sorts of “no money here” news topics also enables Google to be the go-to resource for searches for [auto insurance quote] and other highly commercial search terms where Google might make $50 or $100 per click.

Every month Google announces new ad features.

Economics drive everything in publishing. But you have to see how one market position enables another. Google & Facebook are not strong in China, so Toutiao – the top news app in China – is valued at about $20 billion.

Now that Yahoo! has been acquired by Verizon, they’ve decided to shut down their news app. Unprofitable segments are worth more as a write off than as an ongoing concern. Look for Verizon to further take AIM at shutting down additional parts of AOL & Yahoo.

Firefox recently updated to make its underlying rendering engine faster & more stable. As part of the upgrade they killed off many third party extensions, including ours. We plan to update them soon (a few days perhaps), but those who need the extensions working today may want to install something like (Comodo Ice Dragon (or another browser based on the prior Firefox core) & install our extensions in that web browser.

As another part of the most recent Firefox update, Firefox dumped Yahoo! Search for Google search as their default search engine in a new multiyear deal where financial terms were not disclosed.

Yahoo! certainly deserved to lose that deal.

First, they signed a contract with Mozilla containing a change-of-ownership poison pill where Mozilla would still make $375 million a year from them even if they dump Yahoo!. Given what Yahoo! sold for this amounts to about 10% of the company price for the next couple years.

Second, Yahoo! overpaid for the Firefox distribution deal to where they had to make their user experience even more awful to try to get the numbers to back out.

Here is a navigational search result on Yahoo! where the requested site only appears in the right rail knowledge graph.

The “organic” result set has been removed. There’s a Yahoo! News insert, a Yahoo Local insert, an ad inviting you to download Firefox (bet that has since been removed!), other search suggestions, and then graphical ads to try to get you to find office furniture or other irrelevant stuff.

Here is how awful those sorts of search results are: Yahoo! was so embarrassed at the lack of quality of their result set that they put their logo at the upper right edge of the page.

So now they’ll be losing a million a day for a few years based on Marissa Mayer’s fantastic Firefox deal.

And search is just another vertical they made irrelevant.

When they outsourced many verticals & then finally shut down most of the remaining ones, they only left a few key ones:

On our recent earnings call, Yahoo outlined out a plan to simplify our business and focus our effort on our four most successful content areas  – News, Sports, Finance and Lifestyle. To that end, today we will begin phasing out the following Digital Magazines:  Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.

And for the key verticals they kept, they have pages like the following, which look like a diet version of eHow

Every day they send users away to other sites with deeper content. And eventually people find one they like (like TheAthletic or Dunc’d On) & then Yahoo! stops being a habit.

Meanwhile many people get their broader general news from Facebook, Google shifted their search app to include news, Apple offers a great news app, the default new tab on Microsoft Edge browser lists a localize news feed. Any of those is a superior user experience to Yahoo!.

It is hard to see what Yahoo!’s role is going forward.

Other than the user email accounts (& whatever legal liabilities are associated with the chronic user account hacking incidents), it is hard to see what Verizon bought in Yahoo!.

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[alanajacksontx]

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The “feed” based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

The above is not an accident. It is, rather, as intended:

“That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever … It’s a social validation feedback loop … You’re exploiting a vulnerability in human psychology … [The inventors] understood this, consciously, and we did it anyway.”

Happy? Good! Share posed photos to make your friends feel their lives are worse than your life is.

Outraged? Good! Click an ad.

Hopeless? Good. There is a product which can deliver you pleasure…if only you can…click an ad.

Using machine learning to drive rankings is ultimately an exercise in confirmation bias:

For “Should abortion be legal?” Google cited a South African news site saying, “It is not the place of government to legislate against woman’s choices.”

When asked, “Should abortion be illegal?” it promoted an answer from obscure clickbait site listland.com stating, “Abortion is murder.”

Excellent work Google in using your featured snippets to help make the world more absolutist, polarized & toxic.

The central network operators not only attempt to manipulate people at the emotional level, but the layout of the interface also sets default user patterns.

Most users tend to focus their attention on the left side of the page: “if we were to slice a maximized page down the middle, 80% of the fixations fell on the left half of the screen (even more than our previous finding of 69%). The remaining 20% of fixations were on the right half of the screen.”

This behavior is even more prevalent on search results pages: “On SERPs, almost all fixations (94%) fell on the left side of the page, and 60% those fixations can be isolated to the leftmost 400px.”

On mobile, obviously, the attention is focused on what is above the fold. That which is below the fold sort of doesn’t even exist for a large subset of the population.

Outside of a few central monopoly attention merchant players, the ad-based web is dying.

Mashable has raised about $46 million in VC funding over the past 4 years. And they just sold for about $50 million.

Breaking even is about as good as it gets in a web controlled by the Google / Facebook duopoly. :D

Other hopeful unicorn media startups appear to have peaked as well. That BuzzFeed IPO is on hold: “Some BuzzFeed investors have become worried about the company’s performance and rising costs for expansions in areas like news and entertainment. Those frustrations were aired at a board meeting in recent weeks, in which directors took management to task, the people familiar with the situation said.”

Google’s Chrome web browser will soon have an ad blocker baked into it. Of course the central networks opt out of applying this feature to themselves. Facebook makes serious coin by blocking ad blockers. Google pays Adblock Plus to unblock ads on Google.com & boy are there a lot of ads there.

Format your pages like Google does their search results and they will tell you it is a piss poor user experience & a form of spam - whacking you with a penalty for it.

Of course Google isn’t the only search engine doing this. Mix in ads with a double listing and sometimes there will only be 1 website listed above the fold.

I’ve even seen some Bing search results where organic results have a “Web” label on them - which is conveniently larger than the ad label that is on ads. That is in addition to other tricks like…

lots of ad extensions that push organics below the fold on anything with the slightest commercial intent bolding throughout ads (title, description, URL) with much lighter bolding of organics only showing 6 organic results on commercial searches that are likely to generate ad clicks

As bad as either of the above looks in terms of ad load or result diversity on the desktop, it is only worse on mobile.

On mobile devices organic search results can be so hard to find that people ask questions like “Are there any search engines where you don’t have to literally scroll to see a result that isn’t an advertisement?”

The answer is yes.

DuckDuckGo.

But other than that, it is slim pickings.

In an online ecosystem where virtually every innovation is copied or deemed spam, sustainable publishing only works if your business model is different than the central network operators.

Not only is there the aggressive horizontal ad layer for anything with a hint of commercial intent, but now the scrape layer which was first applied to travel is being spread across other categories like ecommerce.

Ecommerce retailers beware. There is now a GIANT knowledge panel result on mobile that takes up the entire top half of the SERP -> Google updates mobile product knowledge panels to show even more info in one spot: https://t.co/3JMsMHuQmJ pic.twitter.com/5uD8zZiSrK— Glenn Gabe (@glenngabe) November 14, 2017

Here are 2 examples. And alarms are going off at Amazon now. Yes, Prime is killer, but organic search traffic is going to tank. Go ahead & scroll down to the organic listings (if you dare).And if anyone clicks the module, they are taken away from the SERPs into G-Land. Wow. :) pic.twitter.com/SswOPj4iGd— Glenn Gabe (@glenngabe) November 14, 2017

The more of your content Google can scrape-n-displace in the search results the less reason there is to visit your website & the more ad-heavy Google can make their interface because they shagged the content from your site.

Simply look at the market caps of the big tech monopolies vs companies in adjacent markets. The aggregate trend is expressed in the stock price. And it is further expressed in the inability for the unicorn media companies to go public.

As big as Snapchat & Twitter are, nobody who invested in either IPO is sitting on a winner today.

Google is outraged anyone might question the numbers & if the current set up is reasonable:

Mr Harris described as “factually incorrect” suggestions that Google was “stealing” ad revenue from publishers, saying that two thirds of the revenues generated by online content went to its originators.

“I’ve heard lots of people say that Google and Facebook are “ruthlessly stealing” all the advertising revenue that publishers hoped to acquire through online editions,” he told the gathering.

“There is no advertising on Google News. Zero. Indeed you will rarely see advertising around news cycles in Google Search either.

Sure it is not the ad revenues they are stealing.

Rather it is the content.

Either by scraping, or by ranking proprietary formats (AMP) above other higher quality content which is not published using the proprietary format & then later attaching crappier & crappier deals to the (faux) “open source” proprietary content format.

As Google grabs the content & cuts the content creator off from the audience while attaching conditions, Google’s PR hacks will tell you they want you to click through to the source:

Google spokeswoman Susan Cadrecha said the company’s goal isn’t to do the thinking for users but “to help you find relevant information quickly and easily.” She added, “We encourage users to understand the full context by clicking through to the source.”

except they are the ones adding extra duplicative layers which make it harder to do.

Google keeps extracting content from publishers & eating the value chain. Some publishers have tried to offset this by putting more ads on their own site while also getting further distribution by adopting the proprietary AMP format. Those who realized AMP was garbage in terms of monetization viewed it as a way to offer teasers to drive users to their websites.

The partial story approach is getting killed though. Either you give Google everything, or they want nothing.

That is, after all, how monopolies negotiate - ultimatums.

Those who don’t give Google their full content will soon receive manual action penalty notifications

Important: Starting 2/1/18, Google is requiring that AMP urls be comparable to the canonical page content. If not, Google will direct users to the non-AMP urls. And the urls won’t be in the Top Stories carousel. Site owners will receive a manual action: https://t.co/ROhbI6TMVz pic.twitter.com/hb9FTluV0S— Glenn Gabe (@glenngabe) November 16, 2017

The value of news content is not zero.

Being the go-to resource for those sorts of “no money here” news topics also enables Google to be the go-to resource for searches for [auto insurance quote] and other highly commercial search terms where Google might make $50 or $100 per click.

Every month Google announces new ad features.

Economics drive everything in publishing. But you have to see how one market position enables another. Google & Facebook are not strong in China, so Toutiao - the top news app in China - is valued at about $20 billion.

Now that Yahoo! has been acquired by Verizon, they’ve decided to shut down their news app. Unprofitable segments are worth more as a write off than as an ongoing concern. Look for Verizon to further take AIM at shutting down additional parts of AOL & Yahoo.

Firefox recently updated to make its underlying rendering engine faster & more stable. As part of the upgrade they killed off many third party extensions, including ours. We plan to update them soon (a few days perhaps), but those who need the extensions working today may want to install something like (Comodo Dragon (or another browser based on the prior Firefox core) & install our extensions in that web browser.

As another part of the most recent Firefox update, Firefox dumped Yahoo! Search for Google search as their default search engine in a new multiyear deal where financial terms were not disclosed.

Yahoo! certainly deserved to lose that deal.

First, they signed a contract with Mozilla containing a change-of-ownership poison pill where Mozilla would still make $375 million a year from them even if they dump Yahoo!. Given what Yahoo! sold for this amounts to about 10% of the company price for the next couple years.

Second, Yahoo! overpaid for the Firefox distribution deal to where they had to make their user experience even more awful to try to get the numbers to back out.

Here is a navigational search result on Yahoo! where the requested site only appears in the right rail knowledge graph.

The “organic” result set has been removed. There’s a Yahoo! News insert, a Yahoo Local insert, an ad inviting you to download Firefox (bet that has since been removed!), other search suggestions, and then graphical ads to try to get you to find office furniture or other irrelevant stuff.

Here is how awful those sorts of search results are: Yahoo! was so embarrassed at the lack of quality of their result set that they put their logo at the upper right edge of the page.

So now they’ll be losing a million a day for a few years based on Marissa Mayer’s fantastic Firefox deal.

And search is just another vertical they made irrelevant.

When they outsourced many verticals & then finally shut down most of the remaining ones, they only left a few key ones:

On our recent earnings call, Yahoo outlined out a plan to simplify our business and focus our effort on our four most successful content areas  – News, Sports, Finance and Lifestyle. To that end, today we will begin phasing out the following Digital Magazines:  Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.

And for the key verticals they kept, they have pages like the following, which look like a diet version of eHow

Every day they send users away to other sites with deeper content. And eventually people find one they like (like TheAthletic or Dunc’d On) & then Yahoo! stops being a habit.

Meanwhile many people get their broader general news from Facebook, Google shifted their search app to include news, Apple offers a great news app, the default new tab on Microsoft Edge browser lists a localize news feed. Any of those is a superior user experience to Yahoo!.

It is hard to see what Yahoo!’s role is going forward.

Other than the user email accounts (& whatever legal liabilities are associated with the chronic user account hacking incidents), it is hard to see what Verizon bought in Yahoo!.

Categories: 

yahoo

from IM Tips And Tricks http://www.seobook.com/up-up-down-down-left-right-left-right-b-a from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/167574408120

[kellykperez]

Left is Right & Up is Down

Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

In constantly seeking pleasure we forego happiness.

The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possible.

The above is not an accident. It is, rather, as intended:

"That means that we needed to sort of give you a little dopamine hit every once in a while because someone liked or commented on a photo or a post or whatever ... It's a social validation feedback loop ... You're exploiting a vulnerability in human psychology ... [The inventors] understood this, consciously, and we did it anyway."

Happy? Good! Share posed photos to make your friends feel their lives are worse than your life is.

Outraged? Good! Click an ad.

Hopeless? Good. There is a product which can deliver you pleasure...if only you can...click an ad.

Using machine learning to drive rankings is ultimately an exercise in confirmation bias:

For “Should abortion be legal?” Google cited a South African news site saying, “It is not the place of government to legislate against woman’s choices.”

When asked, “Should abortion be illegal?” it promoted an answer from obscure clickbait site listland.com stating, “Abortion is murder.”

Excellent work Google in using your featured snippets to help make the world more absolutist, polarized & toxic.

The central network operators not only attempt to manipulate people at the emotional level, but the layout of the interface also sets default user patterns.

Most users tend to focus their attention on the left side of the page: "if we were to slice a maximized page down the middle, 80% of the fixations fell on the left half of the screen (even more than our previous finding of 69%). The remaining 20% of fixations were on the right half of the screen."

This behavior is even more prevalent on search results pages: "On SERPs, almost all fixations (94%) fell on the left side of the page, and 60% those fixations can be isolated to the leftmost 400px."

On mobile, obviously, the attention is focused on what is above the fold. That which is below the fold sort of doesn't even exist for a large subset of the population.

Outside of a few central monopoly attention merchant players, the ad-based web is dying.

Mashable has raised about $46 million in VC funding over the past 4 years. And they just sold for about $50 million.

Breaking even is about as good as it gets in a web controlled by the Google / Facebook duopoly. :D

Other hopeful unicorn media startups appear to have peaked as well. That BuzzFeed IPO is on hold: "Some BuzzFeed investors have become worried about the company’s performance and rising costs for expansions in areas like news and entertainment. Those frustrations were aired at a board meeting in recent weeks, in which directors took management to task, the people familiar with the situation said."

Google's Chrome web browser will soon have an ad blocker baked into it. Of course the central networks opt out of applying this feature to themselves. Facebook makes serious coin by blocking ad blockers. Google pays Adblock Plus to unblock ads on Google.com & boy are there a lot of ads there.

Format your pages like Google does their search results and they will tell you it is a piss poor user experience & a form of spam - whacking you with a penalty for it.

Of course Google isn't the only search engine doing this. Mix in ads with a double listing and sometimes there will only be 1 website listed above the fold.

I've even seen some Bing search results where organic results have a "Web" label on them - which is conveniently larger than the ad label that is on ads. That is in addition to other tricks like...

lots of ad extensions that push organics below the fold on anything with the slightest commercial intent bolding throughout ads (title, description, URL) with much lighter bolding of organics only showing 6 organic results on commercial searches that are likely to generate ad clicks

As bad as either of the above looks in terms of ad load or result diversity on the desktop, it is only worse on mobile.

On mobile devices organic search results can be so hard to find that people ask questions like "Are there any search engines where you don't have to literally scroll to see a result that isn't an advertisement?"

The answer is yes.

DuckDuckGo.

But other than that, it is slim pickings.

In an online ecosystem where virtually every innovation is copied or deemed spam, sustainable publishing only works if your business model is different than the central network operators.

Not only is there the aggressive horizontal ad layer for anything with a hint of commercial intent, but now the scrape layer which was first applied to travel is being spread across other categories like ecommerce.

Ecommerce retailers beware. There is now a GIANT knowledge panel result on mobile that takes up the entire top half of the SERP -> Google updates mobile product knowledge panels to show even more info in one spot: https://t.co/3JMsMHuQmJ pic.twitter.com/5uD8zZiSrK— Glenn Gabe (@glenngabe) November 14, 2017

Here are 2 examples. And alarms are going off at Amazon now. Yes, Prime is killer, but organic search traffic is going to tank. Go ahead & scroll down to the organic listings (if you dare).And if anyone clicks the module, they are taken away from the SERPs into G-Land. Wow. :) pic.twitter.com/SswOPj4iGd— Glenn Gabe (@glenngabe) November 14, 2017

The more of your content Google can scrape-n-displace in the search results the less reason there is to visit your website & the more ad-heavy Google can make their interface because they shagged the content from your site.

Simply look at the market caps of the big tech monopolies vs companies in adjacent markets. The aggregate trend is expressed in the stock price. And it is further expressed in the inability for the unicorn media companies to go public.

As big as Snapchat & Twitter are, nobody who invested in either IPO is sitting on a winner today.

Google is outraged anyone might question the numbers & if the current set up is reasonable:

Mr Harris described as “factually incorrect” suggestions that Google was “stealing” ad revenue from publishers, saying that two thirds of the revenues generated by online content went to its originators.

“I’ve heard lots of people say that Google and Facebook are “ruthlessly stealing” all the advertising revenue that publishers hoped to acquire through online editions,” he told the gathering.

“There is no advertising on Google News. Zero. Indeed you will rarely see advertising around news cycles in Google Search either.

Sure it is not the ad revenues they are stealing.

Rather it is the content.

Either by scraping, or by ranking proprietary formats (AMP) above other higher quality content which is not published using the proprietary format & then later attaching crappier & crappier deals to the (faux) "open source" proprietary content format.

As Google grabs the content & cuts the content creator off from the audience while attaching conditions, Google's PR hacks will tell you they want you to click through to the source:

Google spokeswoman Susan Cadrecha said the company’s goal isn’t to do the thinking for users but “to help you find relevant information quickly and easily.” She added, “We encourage users to understand the full context by clicking through to the source.”

except they are the ones adding extra duplicative layers which make it harder to do.

Google keeps extracting content from publishers & eating the value chain. Some publishers have tried to offset this by putting more ads on their own site while also getting further distribution by adopting the proprietary AMP format. Those who realized AMP was garbage in terms of monetization viewed it as a way to offer teasers to drive users to their websites.

The partial story approach is getting killed though. Either you give Google everything, or they want nothing.

That is, after all, how monopolies negotiate - ultimatums.

Those who don't give Google their full content will soon receive manual action penalty notifications

Important: Starting 2/1/18, Google is requiring that AMP urls be comparable to the canonical page content. If not, Google will direct users to the non-AMP urls. And the urls won't be in the Top Stories carousel. Site owners will receive a manual action: https://t.co/ROhbI6TMVz pic.twitter.com/hb9FTluV0S— Glenn Gabe (@glenngabe) November 16, 2017

The value of news content is not zero.

Being the go-to resource for those sorts of "no money here" news topics also enables Google to be the go-to resource for searches for [auto insurance quote] and other highly commercial search terms where Google might make $50 or $100 per click.

Every month Google announces new ad features.

Economics drive everything in publishing. But you have to see how one market position enables another. Google & Facebook are not strong in China, so Toutiao - the top news app in China - is valued at about $20 billion.

Now that Yahoo! has been acquired by Verizon, they've decided to shut down their news app. Unprofitable segments are worth more as a write off than as an ongoing concern. Look for Verizon to further take AIM at shutting down additional parts of AOL & Yahoo.

Firefox recently updated to make its underlying rendering engine faster & more stable. As part of the upgrade they killed off many third party extensions, including ours. We plan to update them soon (a few days perhaps), but those who need the extensions working today may want to install something like (Comodo Dragon (or another browser based on the prior Firefox core) & install our extensions in that web browser.

As another part of the most recent Firefox update, Firefox dumped Yahoo! Search for Google search as their default search engine in a new multiyear deal where financial terms were not disclosed.

Yahoo! certainly deserved to lose that deal.

First, they signed a contract with Mozilla containing a change-of-ownership poison pill where Mozilla would still make $375 million a year from them even if they dump Yahoo!. Given what Yahoo! sold for this amounts to about 10% of the company price for the next couple years.

Second, Yahoo! overpaid for the Firefox distribution deal to where they had to make their user experience even more awful to try to get the numbers to back out.

Here is a navigational search result on Yahoo! where the requested site only appears in the right rail knowledge graph.

The "organic" result set has been removed. There's a Yahoo! News insert, a Yahoo Local insert, an ad inviting you to download Firefox (bet that has since been removed!), other search suggestions, and then graphical ads to try to get you to find office furniture or other irrelevant stuff.

Here is how awful those sorts of search results are: Yahoo! was so embarrassed at the lack of quality of their result set that they put their logo at the upper right edge of the page.

So now they'll be losing a million a day for a few years based on Marissa Mayer's fantastic Firefox deal.

And search is just another vertical they made irrelevant.

When they outsourced many verticals & then finally shut down most of the remaining ones, they only left a few key ones:

On our recent earnings call, Yahoo outlined out a plan to simplify our business and focus our effort on our four most successful content areas  – News, Sports, Finance and Lifestyle. To that end, today we will begin phasing out the following Digital Magazines:  Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.

And for the key verticals they kept, they have pages like the following, which look like a diet version of eHow

Every day they send users away to other sites with deeper content. And eventually people find one they like (like TheAthletic or Dunc'd On) & then Yahoo! stops being a habit.

Meanwhile many people get their broader general news from Facebook, Google shifted their search app to include news, Apple offers a great news app, the default new tab on Microsoft Edge browser lists a localize news feed. Any of those is a superior user experience to Yahoo!.

It is hard to see what Yahoo!'s role is going forward.

Other than the user email accounts (& whatever legal liabilities are associated with the chronic user account hacking incidents), it is hard to see what Verizon bought in Yahoo!.

Categories: 

yahoo

source http://www.seobook.com/up-up-down-down-left-right-left-right-b-a from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2017/11/left-is-right-up-is-down.html