#tcs2017 | Explore Tumblr posts and blogs

ncmagroup · 6 years ago

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By John Grimshaw

Speaking of the fundamental types of subject lines, before we dive into our 101 winners, let’s review these common elements. There are eight different components we found again and again in our top performing email subject lines…

1. Self-Interest

These are your bread and butter subject lines—you should be using them most frequently.

They are usually direct and speak to a specific benefit your audience will gain by opening the email.

Self-interest subject lines also help pre-qualify openers by giving them a clue about your email’s body content.

2. Curiosity

If self-interest subject lines work because they communicate a direct benefit of opening the email, curiosity-based ones succeed for the exact opposite reason.

They pique the interest of subscribers without giving away too much information, leading to higher opens.

Be careful though because curiosity-based subject lines can get old fast and are the most likely to miss their mark.

3. Offer

Do you like free stuff? Do you like to buy things?

So does your email list.

When you are giving something away or selling something your subscribers would be interested in, directly stating that in your subject line is a great way to convince them to open the email and learn more.

4. Urgency/Scarcity

This is the most powerful type of subject line you have at your disposal.

Subject lines that communicate urgency and scarcity tell readers they must act now.

Too many of these can lead to list exhaustion so use sparingly and, of course, only when there is truly a deadline, limited quantity, or limited availability.

5. Humanity

Don’t forget to remind your list about the person or people behind your products.

Sometimes you need to thank your subscribers, tell them a story about yourself, or make a human appeal for their attention.

6. News

Keeping your audience informed about new developments in your field builds authority and keeps your open rates high.

These subject lines often work well when combined with a curiosity element.

7. Social Proof

A fundamental characteristic of humans is that we look to the behavior of others when making decisions.

You can leverage this in your email subject lines by mentioning individual’s success stories, familiar names, or highlighting how many people are already using a product or service.

8. Story

Telling a story, or at least teasing the beginning of one, in your subject line is a unique way to highlight a benefit and get the open rate you’re looking for.

Ready for the subject lines? As is our tradition, we’ll start with our top 10 best!

I promise it’s worth it…

Content: Launch a Podcast Execution Plan Flash Sale

Open Rate: 15.41%

Analysis: This is a very blind subject line that basically says, “trust me—click this.” Its success relies completely on the existing relationship between subscriber and sender. Using a line like this only works if there is a certain level of trust, but it certainly paid off here.

4 Critical Questions Every Business Must Answer

Content: Free Video Training

Open Rate: 15.64%

Analysis: Specific, odd numbers in subject lines always stand out. And this one combines that eye-catching trick with a powerful piece of value—focusing questions for any and all business owners. This subject line also intentionally speaks to a broad audience, which helped buoy the open rate.

I have good news and bad news…

Content: Intensive Workshop

Open Rate: 15.73%

Analysis: Another great curiosity-based option, this one works so well because it feels honest and conversational. It plays on a familiar idiom and the willingness to admit the contents are not all sunshine (and curiosity about what earned the qualifier “bad”) is a compelling reason to click.

[VIDEO] Social Media + Ecommerce Tech Stack

Content: Blog Post

Open Rate: 16.25%

Analysis: Calling out unique forms of content is a great way to cut through the noise. There are many other examples including [Checklist] and [Poll] that cracked our top 101. This one is also helped by the fact that software and “tech stacks” are a hot-button topic for DM subscribers.

🔨 Let’s fix your offer together

Content: Intensive Workshop (Perfect Offer)

Open Rate: 16.66%

Analysis: Getting customized or hands-on assistance is powerful when you know the expert, so this kind of email works well when there’s a “voice” behind your emails. Additionally, the implication that your offer may need some work will resonate with the perfect audience for this offer—it’s a great example of qualifying a prospect with the subject line.

Hiring a content marketer? Use this guide…

Content: Blog Post

Open Rate: 17.09%

Analysis: This is another great qualifying subject line and makes a strong offer. It’s a great example of how effective copywriting is even with just the bare essentials—there’s a clear pain point (hiring) and the answer you need (the guide) squeezed in just seven words. Hemingway, eat your heart out.

⚠️ Your private invitation expires tomorrow night

Content: Intensive Workshop (PSS)

Open Rate: 17.31%

Analysis: This subject line uses second person language (“your”) to really build curiosity about the invitation. Coupling that with the urgency of an impending expiration, you’ve got a recipe for a click. The subject line feels personal, exclusive, and urgent all at once.

Sales ⬆, Refunds ⬇, Retention ⬆

Content: Blog Post

Open Rate: 17.47%

Analysis: Leveraging emojis and symbols in your subject line always gives you a bump in open rates and this one triples down on them. The pattern and repetition are very eye-catching in the inbox and clearly communicate value without needing to give a hint to the topic.

Google Display Network (Your one-page cheat sheet)

Content: Blog Post

Open Rate: 18.77%

Analysis: There’s a clear offer here – the one-page cheat sheet – and a more indirect one as well: the simplification of a very complex and powerful traffic platform. This subject line makes a daunting topic feel digestible, and the promise of finding more traffic is always a winning hook.

T&C 2017 in Bora Bora?

Content: T&C Livestream

Open Rate: 19.51%

Analysis: A classic DigitalMarketer headline if there ever was one. This combines elements of curiosity and self-interest with an attention-getting destination that’s sure to pique curiosity. The pattern interrupt of a relocated T&C always jumps out and the natural repetition in Bora Bora’s name does the open rate a favor as well.

Not enough subject lines for you?

Good news! We’ve also got the next 90 best performers and a breakdown of the elements that helped them win:

Convince your boss to send you to T&C! – Self-Interest

T&C Closing TOMORROW @ Midnight! – Scarcity

Copy our 7 best Facebook ads of 2016 – Self-Interest

Start using this new Facebook ad type – Self-Interest | Curiosity

[Flash Sale] 85% off our Podcast Launch Plan – Offer

What happens when you’re approved? – Curiosity

Your Content Campaign Planner (Google doc) – Offer

[EMAIL TEMPLATE] Fix your company’s biggest marketing issue – Offer | Self-Interest

#TCS2017: Day 1 Highlights – News

[In Case You Missed It] Hire The Right Content Marketer… – Self-Interest

[LAST CHANCE] 85% off sale ends today! – Scarcity

[CHECKLIST] Get up to 20% better email deliverability ✔ – Offer

🔥 New Facebook Group features – this is BIG – News | Curiosity

The Best of Traffic & Conversion Summit 2017 – Self-Interest

Livestream for T&C this year? – Curiosity

Tomorrow’s the day… – Curiosity

#TCS2017: Day 2 Highlights – News

Swipe these 5 killer traffic campaigns – Offer | Self-Interest

The 30-Second Sales Pitch – Curiosity

Massive changes coming to DM – Story | Curiosity

[Infographic] How to have the ultimate #TCS2017 experience – Self-Interest

Is this you? – Curiosity

Open up for our best content – Self-Interest

Facebook + Pinterest + Video = More Closed Sales – Self-Interest

You’re Invited – Curiosity | Self-Interest

Paid traffic not converting? Download this… – Curiosity | Offer

Here’s the REAL reason Amazon is buying Whole Foods – News | Story

I knew I was right… – Story | Curiosity

⏰ FINAL NOTICE: “Perfect Offer Mini-Class” – Scarcity

Russ surprised me with 18 more sessions – Humanity | Story

Digital Marketing Mastery is open! – Offer

Brand NEW (and free) Training: 3 Steps To a Perfect Offer – Offer

How we got 1,329,572 “earballs” in 20 months – Story | Curiosity

This friend is how you sell with email… – Story | Social Proof

Class closes down tonight… – Scarcity

Important message (about tomorrow’s big announcement) – Curiosity

$7 today, $47 tomorrow – Scarcity | Curiosity

The 30-Second Sales Pitch – Self-Interest | Curiosity

Blog posts that sell (a complete guide) – Self-Interest

The guy who made $1,015,209 in one day… on Amazon – Story | Curiosity

🔨 Let’s build the perfect FB ad campaign, together (for free)! – Self-Interest

🎁 Claim your free heat map! – Offer

The highest-level training we offer – Curiosity

T&C 2017 closing soon? – Scarcity | Curiosity

Re: Frequently Asked Question #1 – Curiosity

[Subscriber] Are you familiar with T&C? – Curiosity

🚀 Your perfect product launch for $7 – Offer

Landing Page Not Converting? Try This! – Self-Interest | Curiosity

Join me today at 3pm – Humanity

Ask me anything? – Humanity | Curiosity

LAST CALL FOR T&C TICKETS (hours left) – Scarcity

[85% Off] 3 Proven Facebook Campaigns to Run Today… – Offer

Join me in congratulating… – Humanity | Curiosity

For advanced marketers only! – Self-Interest | Curiosity

The BIG shift that’s happening right now (and what it means for you) – News | Self-Interest

T&C Tickets almost GONE! – Scarcity

[POLL] Can you answer this? – Curiosity

⚡️ [FLASH SALE] My 11-step business launch plan (and templates) – Offer

T&C 2017 Agenda – Self-Interest

Finally, monetize your email list… – Self-Interest

Earn your (super-rare) “CDMP Designation” – Self-Interest

Announcing the 2nd Annual Content & Commerce Summit – News

[Subscriber] Exclusive T&C offer ending TOMORROW – Scarcity | Offer

[Free PDF Download] Claim our Social Media Swipe File – Offer

T&C in the comfort of your home… – Curiosity

BONUS MODULE ADDED: How to scale with Google & YouTube – Self-Interest

Marketing professionals wanted! – Self-Interest

Does your landing page suck?… or is it ‘perfect’? 😊 – Curiosity

⏰ LAST CHANCE: T&C closes tonight – Scarcity

Your 2018 Business Growth Plan – Offer | Curiosity

Do NOT launch your product or service without this… – Curiosity

Who’s speaking at T&C? – News | Curiosity

[CASE STUDY] 30 minutes of work -> 82,613 pageviews – Self-Interest | Story

WIN a day with Ryan Deiss & Molly Pittman! – Humanity | Self-Interest

Meet me in LA, NAME? – Humanity | Curiosity

The little Facebook tweak that halved lead cost – Curiosity | Story

Does your ad type match your offer? – Self-Interest

❄ Turn ice cold prospects into buyers 🔥– Self-Interest

Exciting announcement (and special invitation)* – Curiosity | Self-Interest

How he built a $20M e-commerce brand – Story | Curiosity

🎯 Facebook Targeting Expansion: The Test (and the results…) – Self-Interest

At DigitalMarketer, we LOVE agencies… – Humanity | Curiosity

[ANNOUNCEMENT] C&C 2017 lineup revealed… – News

A new DigitalMarketer event… – Curiosity

Free Online Training: OMG’s 90-Day System – Offer

Surveys are not the answer… – Curiosity

Facebook’s newest feature: setup, strategy, examples – News | Self-Interest

NAME, meet Justin. – Humanity

[New Blog Post] Use FB Messenger to grow your business – Self-Interest

Email list building: Why you’re stuck – Self-Interest | Curiosity

Are you using Facebook’s powerful new advertising feature? – Curiosity | News

Check Out DigitalMarketer’s 101 Best Email Subject Lines of 2016 (…And 5 Free Tools You Can Use to Amplify Your Email Marketing!)

We’ll start with our ten best email subject lines of 2016…

How “Ryan Deiss” became “DigitalMarketer”

Content: Blog Post

Open Rate: 14.61%

Analysis: This subject line appeals to people’s human nature. It promises a compelling narrative, DigitalMarketer’s origin story, and reminds readers that a person started this company, emphasizing a human connection.

Don’t buy this from Amazon!

Content: Invisible Selling Machine

Open Rate: 14.64%

Analysis: This is an old standby, and has worked time and time again. It’s a perfect example of what a successful curiosity-based subject should do—generate an emotional reaction without giving away the email’s purpose.

[DOWNLOAD] 15-Point Landing Page Audit

Content: Blog Post

Open Rate: 14.97%

Analysis: This kind of subject line (and email) is the very definition of value-first content. A free download that is intended to give audiences the opportunity to self-identify as interested in this topic.

I called. You didn’t answer.

Content: Blog Post

Open Rate: 15.05%

Analysis: Just reading this subject line makes me feel a little guilty! While it doesn’t take something away, it creates a sense of urgency similar to an expiring offer. And of course, using “I” in a subject line is a great way to humanize email copy.

[DECLASSIFIED] DM’s 2016 Planning Meeting

Content: Blog Post

Open Rate: 15.44%

Analysis: What’s your reaction when someone lets you in on a secret? For most people, it’s to lean in a bit and give them your ear. This subject line takes a traditional (but great) blog post and gives it a bit of mystique.

Announcing: The 7th Annual Black Friday Bootcamp

Content: Black Friday Bootcamp

Open Rate: 15.71%

Analysis: This subject line needs no frills and no complex hooks; it relies on people’s familiarity with our annual Black Friday Bootcamp workshop. When leveraging the familiar, a direct, clear offer works wonders.

13 billion emails analyzed [Infographic]

Content: Blog Post

Open Rate: 15.79%

Analysis: This subject line uses a classic technique, featuring an odd number that stands out to readers in an inbox. And highlighting the content type, an infographic, assures readers that this massive amount of information will be easily digestible.

Steal these email templates…

Content: The Machine

Open Rate: 16.16%

Analysis: Making a direct offer, “download this,” “grab this,” is a strong hook for any email. And this subject line does a great job of amplifying what’s already working with more surprising language.

5-Point Paid Ad Audit

Content: Blog Post

Open Rate: 16.25%

Analysis: This is a great subject line to appeal to intermediate and advanced marketers, which comprises most of DigitalMarketer’s list. It’s a direct offer and one that speaks to people who are knee-deep and trying to make the most of their efforts.

Your new favorite marketing tool…

Content: Blog Post

Open Rate: 16.57%

Analysis: This subject line touches on a broad interest for the audience, marketing tools, and promises positive change. Finding new software or strategies means faster, better processes, which marketers are always looking for.

Those may be the cream of the crop, but with nearly 107,442,263 emails sent in 2016, we saw a few other good ones, too.

Here are the next 90 subject lines that had the highest open rates and a breakdown of the elements that compose them:

Facebook’s New Pixel: What You Need to Know – News | Self-Interest

G + L + F = 2X Your Sales – Curiosity | Self-Interest

I’m in this new book… – Humanity | Curiosity

Google Compliant Landing Page Checklist [Download] – Offer

28 ways to increase organic social traffic – Self-Interest

Yep, that just happened… – Curiosity

BRAND-NEW certification released today… – Curiosity

These 6 skills will pay the bills… – Self-Interest | Curiosity

[BLOG] How an unknown podcaster generated 100,525 organic downloads in 80 days – Story | Self-Interest

Did you get your book yet? – Curiosity

She sold 122 subscriptions for $97 each. Here’s how… – Story | Self-Interest

New for 2017: 2 ways to master marketing… – Self-Interest | Curiosity

15 killer content marketing tools – Offer | Self-Interest

[Download] Customer Avatar Worksheet – Offer

10-week live training and certification – Offer

What do Google, YouTube, Amazon, and Pinterest have in common? – Curiosity

All Execution Plans 75% off! – Offer | Self-Interest

Is “ISBO” the future of search marketing? – Curiosity

Ultimate Guide to Facebook Video Ads [2nd Edition] – Self-Interest

Facebook Ad Targeting (The Complete Guide, 2nd Edition) – Self-Interest

ANNOUNCING Recommended Agendas and “learning tracks” – News

The Complete Guide to Google Tag Manager [Part 2] – Self-Interest

Better than T&C? – Curiosity

Become a Certified Digital Marketing Professional – Self-Interest

Your Content Campaign Planner (Google doc) – Offer

Ryan Deiss #TCS2016 Keynote: What you need to know – News | Self-Interest

Happy Birthday to… …DigitalMarketer! – Humanity | Story

How to generate FREE, organic traffic! – Self-Interest | Curiosity

⏰ Are you In or Out? – Urgency/Scarcity | Curiosity

Great News — new T&C tickets released! – Self-Interest

Bad news…closing down – Urgency/Scarcity | Curiosity

[DOWNLOAD] 8-Point Lead Magnet Success Checklist – Offer

Why “Yes” Kills and “No” Can Make You Rich [part 3 of 3] – Story | Curiosity

⚡️ [FLASH SALE] Our Facebook ad plan (and best templates)… – Offer | Self-Interest

Huge Announcement: Brand new event… – News | Curiosity

3 proven Facebook campaigns to run today… – Self-Interest | Offer

T&C 2016 in Tahiti? – Curiosity

[RANT] Why I HATE Business Cards! – Story | Humanity

Lethal Combo: AdWords Remarketing + Google Analytics – Self-Interest

Reach your audience… without their contact information. – Curiosity | Self-Interest

Open up for our best content – Self-Interest | Curiosity

Secret FB campaign gets 23,247 leads in 30 days… – Self-Interest

Case Study: 7-figure eCommerce Funnel – Social Proof

49 Split Tests that (Almost) Always Win – Self-Interest

Our Paid Traffic Playlist – Curiosity | Offer

Meet me in San Diego? – Curiosity | Self-Interest

[Flash Sale] A 7-Step ”Paint By Numbers” Process for FB Campaigns – Offer

Forget GroupOn — this stuff works! [Case Study] – Curiosity

Swipe our eCommerce Email Marketing Roadmap – Offer

[Case Study] $25,865/mo in recurring revenue – Social Proof | Story

Are you a victim of manipulated data? – Curiosity | Self-Interest

The power of empty pockets – Story | Curiosity

New business model — this is the future of business… – Self-Interest | Curiosity

[Last Call] For the Ultimate Email Marketing Game-Plan (PDF) – Urgency/Scarcity | Offer

[Save $500] Become a Search Marketing Specialist – Self-Interest

Watch T&C in your underwear… – Curiosity

✈ Meet me in Orlando – Self-Interest | Curiosity

⚡️ [FLASH SALE] My 6-Step Market Research Plan (and workbook) – Offer | Self-Interest

[DOWNLOAD] 10-Point Blog Post Audit – Offer

Finally, track social media ROI – Self-Interest

Community Manager vs. Social Media Manager: Which is right for you? – Self-Interest

[SWIPE] This email got 6X open rate… – Offer | Curiosity

Stand out in your customer’s inbox – Self-Interest

Pokemon GO: 3 Marketing Mistakes, Millions of Users Lost! – News | Curiosity

[Free Gift] Our Facebook ad targeting checklist… – Offer

3 wicked AdWords tactics to increase your ROI – Self-Interest

This is what’s truly essential… [part 2 of 3] – Curiosity | Story

$4 Million in Ad Spend (Here’s what works) – Self-Interest

Measure ROI by traffic source – Self-Interest

📢 HUGE Announcement (another big change at DM) – News

Marketing Showdown: Hillary Clinton vs Bernie Sanders – News | Curiosity

[Case Study] Local Facebook Advertising – Self-Interest

Does anyone even WANT what you’re selling? – Curiosity | Self-Interest

[Last Chance] 75 percent off all our Execution Plans ends TOMORROW! – Urgency/Scarcity

Turn your assistant into a marketing rockstar – Self-Interest | Curiosity

The Ad Grid: 20X your success rate – Self-Interest

Aducational Video + Remarketing – Curiosity

Lowest price on T&C – Self-Interest

ANNOUNCING: Marketing Mastery Class – News

There is still time… – Urgency/Scarcity | Curiosity

T&C hotel almost SOLD OUT! – Urgency/Scarcity

A tested and proven framework… – Self-Interest | Curiosity

✔ [Checklist] Your Split Testing Guide – Offer

[TODAY] Our Facebook ad targeting plan (3 pm Eastern) – Urgency/Scarcity | Offer

CLOSING down soon! (Don’t get locked out) – Urgency/Scarcity | Curiosity

Why I (kinda) HATE surveys… – Humanity

$7 today, $47 tomorrow – Self-Interest | Urgency/Scarcity

How an electronic retailer surged their revenue by 60% – Story | Self-Interest

New DigitalMarketer event for Bloggers! – News

[ICYMI] Everything you need to know about Facebook’s new pixel – Self-Interest | News

5 Free Tools You Can Use to Amplify Your Email Marketing

And now that we’ve looked at our best email subject lines of 2016, I want to hand you several free resources you can use to improve email open rates, click-through rates, and even deliverability rates!

1. A/B Significance Tester

Split testing is one of the best ways to figure out not just what works in email marketing, but what works for your audience. You could read a dozen articles on email tips and tricks but at the end of the day, what you need to know is what the subscribers who have opted in for your materials are interested in.

Unfortunately, when dealing with split testing large audiences, it’s sometimes hard to get a sense of what actually worked. That’s why it’s so important to see if your results are statistically significant—basically, how likely is it that if you ran the test again, you’d get the same results.

I’ve used this free resource from Kissmetrics for more than two years because it’s simple, free, and easy to use to get a read of whether or not your split test results matter.

2. Bulletproof Email Buttons

Responsive buttons are a great way to make the CTAs in your email copy stand out.

In fact, in last year’s subject line roundup, I talked about how DigitalMarketer saw some amazing results from buttons in emails— 38% higher earnings per click for emails with buttons.

But if you aren’t a coder, you’ll need some other resource to help simplify creating these—otherwise, you run the risk of screwing up your email templates or breaking your links.

Luckily, Campaign Monitor has an awesome free solution for creating buttons of all shapes, sizes, and colors. With this tool, creating a button is easy and doesn’t require any special knowledge of CSS or HTML.

A pro tip for slightly more advanced users: you can easily increase the font size as well by changing the value for “font-size” from 13 pixels to whatever your heart (or email template) desires.

3. GifRocket

This one’s for Mac users only, but boy is it a doozy. If you’ve ever seen an email with a “video” in it, most likely it was actually an email leveraging GIFs. GIFs are graphics that store and show a series of images, creating an experience similar to a short video.

For most people, making GIFs requires finding a graphic artist or hiring out the task on Fiverr or TaskRabbit, a slow and often painful process.

But with GifRocket, anyone with a Mac and a video can create their very own GIFs. Here’s an example (which took under 2 minutes to film and gif-ify):

Combining this software with your smartphone camera can create some magical moments, no technical skill required. All you need is a dash of imagination!

4. Headline Analyzer

If you just can’t quite decide if a subject line you wrote is good enough, maybe you need to test it out “in the lab.”

CoSchedule created a free tool that helps you evaluate the efficacy of your headlines. All you need to do is post your headline in their analyzer and they will give you a score for how well you did, and how likely the headline is to get your audience clicking.

The program identifies what kinds of words are used and how effective they are at evoking an emotional response, or how eye-catching and “powerful” they are.

Feel free to take their advice with a grain of salt—I tend to find them overly critical of short subject lines which have been shown to work well. But it’s a great resource if you’re looking for a second opinion.

5. Sender Score

This one’s a bit technical but is a must-use resource for anyone wanting to make the most of their email marketing.

Do you feel like your emails don’t make it to the inbox as often as they should?

The IP you use to send emails may have a bad reputation, literally.

With Sender Score, you can see the sender reputation that your emails have, and figure out what mailbox providers like Google think of your mails. This free tool from ReturnPath is a great way to keep an eye on the more technical elements of your email marketing. After all, with

After all, with a poor delivery, even the best subject line isn’t going to get many opens. So go sign up for a free account and remember to keep an eye on your score.

Read on to Learn DigitalMarketer’s 101 Best Email Subject Lines of 2015 (…And Our 3 Best Email Split Tests!)

First, here are our ten best emails subject lines of 2015…

10. Seriously, get this book.

Content: The Choose Yourself Guide to Wealth (James Altucher’s book)

Open Rate: 16.91%

Analysis: This subject line is pretty direct—seriously means no fooling around. But the blind reference to an as-yet unidentified book demands the recipient take a look inside and see if it’s a good fit for their library shelf.

9. I’m pulling the plug…

Content: Blog Post

Open: 17.13%

Analysis: This subject line uses negative language to great effect. What does “pulling the plug” mean for DigitalMarketer subscribers? Is this bad news (or as it turned out great news)? Only by clicking through can you find out.

8. 7 split testing mistakes

Content: Blog Post

Open: 17.34%

Analysis: Do you like making mistakes? Neither do we (though it happens). So when someone promises to show you pitfalls to avoid before it’s too late, no one wants to miss the opportunity to do so.

7. How HostGator does retargeting

Content: Blog Post

Open: 17.40%

Analysis: This subject is simple and to the point, with a clear value proposition (learn how to leverage their retargeting strategy). The social proof of leveraging a well-known brand helps validate the information contained within the email.

6. TRAFFIC (on a “shoestring” budget)

Content: Blog Post

Open: 17.79%

Analysis: All caps can be pretty polarizing—no one likes to be yelled at digitally. But when you pick a word business owners love, the results are more positive. And offering a cost-friendly solution to a problem never hurts.

5. 11 sneaky email tricks

Content: Blog Post

Open: 17.83%

Analysis: This subject line uses a number that stands out (11) and a compelling adjective (sneaky) to hook the audience. And everyone loves simple to implement strategies, as implied by words like “trick,” “hack,” or “shortcut.”

4. Facebook Ads (Your first 3 steps)

Content: Perpetual Traffic Episode

Open: 17.87%

Analysis: If you’ve wanted to try something new, like Facebook ads, one of the biggest barriers to entry is not knowing where to start. This subject is clear, direct, and helps people who aren’t sure if they’ll be able to use the information.

3. The YouTube Gold Mine

Content: Blog Post

Open: 17.90%

Analysis: Have you ever discovered a gold mine? Probably not, but it sure would be nice to do so. This subject line combines a high-value proposition with intriguing but vague details. Open up!

2. Thank You!

Content: $1 Trial Offer

Open: 17.99%

Analysis: This is a subject line that works so well we sneak it into our mails every year and it never fails to disappoint. People love recognition, and acknowledgment of what they’ve done (if you swipe just one subject line, make it this one).

1. 23 bizarre products selling online

Content: Blog Post

Open: 18.71%

Analysis: This was one of our experiments for 2015, seeing how some lighter, less actionable content would fare, and the fact that subject line took our top slot shows that this strategy works. This subject promises a fun twist on studying just how crazy e-commerce can be. And lists with odd numbers always catch the eye.

Those may be the cream of the crop, but with 134 million emails out the door, we saw a few other good ones, too.

Here are the next 90 subject lines that had the highest open rates and a breakdown of the elements that compose them:

Think like a Facebook ad pro… – Self-Interest | Curiosity

29 Landing Page Reviews (Plus…) – Self-Interest | Curiosity

Get your Facebook advertising plan – Offer

How to Build an Unstoppable Business (2nd Edition) – Story

The 3-step Content Marketing plan – Self-Interest

[SWIPE] 10 Best Customer Survey Questions – Offer

This is embarrassing but… – Curiosity

Facebook Ad Case Study [listen to Part 3] – Self-Interest

… this failed miserably – Humanity | Curiosity

How to get paid [Literally] – Self-Interest

Still doing it the old way? – Curiosity

Sales ⬆︎, Refunds ⬇︎, Retention ⬆︎ – Self-Interest | Curiosity

How Emily Faith got 76,974 YouTube views in 10 days… – Story

Facebook Video Ads | The Ultimate Guide – Offer | Self-Interest

Avoiding the “Facebook ban hammer” – News | Curiosity

How to sell tickets to live events – Self-Interest

Don’t buy this from Amazon! – Curiosity

Finally! Facebook releases… – Curiosity | News

Split Test This, Not That – Self-Interest

My Gift to you… – Curiosity | Offer

New tool changes webinars forever… – News

The PERFECT traffic platform? – Curiosity | Self-Interest

I’m closing it down! – Urgency/Scarcity

Join me in congratulating… – Story | Curiosity

Inverted Web Analytics? – Curiosity

The ideal length of everything online – Curiosity

The PERFECT Facebook Ad – Self-Interest | Curiosity

BIG news from YouTube – News | Curiosity

This critique gets uncomfortable at times – Curiosity

[Leads] Scaling from 50 to 5,000+ – Self-Interest

Rice, gasoline and website traffic? – Curiosity

The AdWords Remarketing “Easy Button” – Self-Interest | Curiosity

Private Invite – Self-Interest | Curiosity

Big Celebrity Announcement – News

[SWIPE] Our best email copy – Offer

Answers to the Facebook Pixel Madness – Self-Interest

2 killer blog post templates – Offer | Curiosity

WANTED: Professional Content Marketers – Curiosity

Read this before clicking “Send” – Self-Interest

Can’t Buy FB Traffic? – Curiosity

This has nothing to do with marketing… – Curiosity

Meet me at ICON (and save $300)… – Offer

[TEMPLATE] Cold email anyone and get a response – Offer

[Podcast] Frank Kern on Paid Traffic – Story

Traffic for the eCommerce biz – Self-Interest

“I just want the recordings…” – Curiosity

Twitter Traffic (In an hour a day) – Self-Interest

Paid traffic not converting? Download this… – Offer

MAJOR announcement! (big changes at DM) – News | Curiosity

Become a “Customer Acquisition Specialist” – Self-Interest

3 proven FB campaigns to run today… – Offer

2 BRAND-NEW certifications launched today – News | Curiosity

Start with this funnel – Self-Interest

I was wrong… – Humanity

Use THIS to become an Authority (in ANY market)… – Self-Interest | Offer

$100 or $100.00? (It makes a difference) – Curiosity

Blog posts that sell (A complete guide) – Offer

I LOVE this little tool! – Curiosity

T&C 2016 closing soon? – Urgency/Scarcity

Limited-time open enrollment… – Curiosity

①⓪① ways to boost email open rates – Self-Interest

New DigitalMarketer Training Center – News | Curiosity

Conversion vs. Content – Curiosity

21 landing page mistakes – Self-Interest | Curiosity

Facebook’s New Lead Ads (What you need to know) – News | Self-Interest

Copy and paste these 72 headlines [Last Chance] – Offer

How to hire a content marketer – Self-Interest

Get your first 1,000 blog subscribers – Self-Interest

Stop writing NEW blog posts. Here’s why… – Curiosity

[TEST RESULTS] 2,689 leads from “On-Site Retargeting” – Self-Interest | Curiosity

A visit to Facebook (Here’s what we learned) – Story | Curiosity

My 2016 business plan… – Offer | Curiosity

5,219% ROI from new traffic source – Self-Interest | Curiosity

The Remarketing Grid – Curiosity

[Case Study] Numbers don’t lie – Story | Curiosity

Score your landing page – Self-Interest

Create the perfect marketing calendar – Offer

Reach 6,372,857 people with zero ad spend – Self-Interest | Curiosity

A 15.2% lift (but we were shocked) – Curiosity

My favorite automation tools – Self-Interest

A very direct (and some might even say, “RUDE”) email – Curiosity

[CASE STUDY] AZ shoe store 20X’d sales by sending what? – Story | Social Proof

Download This Social Media Swipe File (PDF) – Offer

Turn ice cold prospects into buyers – Self-Interest | Curiosity

My favorite business model – Curiosity

The Ultimate Course on Paid Traffic – Self-Interest | Offer

My new book! (and a big mistake) – Story | Humanity

Double sales (Get the formula) – Self-Interest

Dirt cheap Facebook leads – Self-Interest

⬆︎ Social media traffic (Your 6-step plan) – Self-Interest

Should You Test That?

Now that you have our best subject lines of the year, you should be ready to up your own game and start sending some emails.

We’re going to give you just a little bit more information to help you get an extra bump…

Here are our three top performing email split tests of 2015.

1. Highlighting a Pain in the Subject Line

Open rate can lie about performance.

That doesn’t mean that you shouldn’t look at the metric because you definitely should. It’s one of your top four email metrics to watch, along with click-through rate, unsubscribe rate, and earnings per click (EPC).

But here’s a great split test that shows why you can judge a campaign by a single metric.

We ran this subject line split test in March of this year. These were the two subject lines.

The “Little _______ = big sales [QUIZ]” beat out the other one, but the results weren’t significant. So at first glance, the test was a wash. However, on closer examination, the subject line “This is why your prospects aren’t buying” actually had more clicks.

A LOT more.

We saw a statistically significant lift of 18% in click-throughs for the second subject line. The reason? The other headline pre-qualified openers by highlighting a pain they were feeling in their business.

That’s one of the risks with curiosity headlines—they drive more opens but people don’t know what they are getting into when they open. So for more complex or expensive offers, direct and pain-based subject lines can produce better results. Don’t overdo it on the doom and gloom though; a little bit of negativity goes a long way and too much can turn subscribers off your emails.

2. Use CSS Buttons in Your Email

Setting yourself up for mobile wins has never been more important, as more and more people are using their mobile devices to read email, browse the web and make purchases.

Because of this trend, we decided to experiment with CSS buttons during our Black Friday promotion. We tested emails using buttons for the CTA against emails using just text hyperlinks, which had been our standard practice.

We figured the button would win, but we had no idea how incredible the results would be. The email with buttons had a 22% higher click-through rate, no small feat and definitely a sign that this test was a winner.

But that’s not the mind-blowing part of the results.

We also compared the performance and found that the earnings per click, the amount of money we made for every person who clicked through the email, was 38% higher for the email with CSS buttons.

3. Use Unicode Symbols to Highlight Emails

We’ve said it before, but we’ll say it again–using Unicode symbols in your subject line is a great way to generate a bump in opens.

These symbols are the little pictures that show up in your inbox, including ☼, ★, ☂, and ①. Since Unicode symbols are coded in computer systems like alphabet characters and numbers, they can be displayed on multiple browsers and devices.

Across all kinds of topics and subject lines, we’ve found that Unicode symbols produce a consistent 8% bump in email opens. So these can be a great way to squeeze everything you can out of a big promotion or help push visitors to a particularly strong blog post

Check Out Our 101 Best Email Subject Lines of 2014 (…And Our 10 Worst!)

We start with our top ten email subject lines for 2014…

10. [WEEKEND ONLY] Get this NOW before it’s gone…

Product: AuthorityROI

Product Type: Course/Information Product

Open Rate: 9.49%

Analysis: This is a great example of a flash sale subject line. It combines the urgency of limited availability with an element of mystery. Keep in mind that these work best in very small doses.

9. The Facebook Slap is coming…

Product: Twitter Ads EP

Product Type: Execution Plan

Open Rate: 9.51%

Analysis: Personally, just rereading this subject line has me digging through my email archives. It combines the curiosity and news elements and speaks to a penalty the entire digital marketing industry will want to avoid.

8. Steal these email templates…

Product: Email Templates

Product Type: The Machine

Open Rate: 9.53%

Analysis: This one is simple and direct, and makes a clear offer. The phrase “templates” works particularly well with Digital Marketer’s email list.

7. Your 7-figure plan goes bye-bye at midnight…

Product: AuthorityROI

Product Type: Course/Information Product

Open Rate: 9.64%

Analysis: Are you willing to wave goodbye to 7 figures? Most people aren’t—this is another great example of curiosity and urgency working in tandem to raise that open rate!

6. Is this the hottest career in marketing?

Product: eCommerce EP

Product Type: Execution Plan

Open Rate: 9.77%

Analysis: This one is all about curiosity. Using questions in your subject line is a great way to open a loop that your audience will want to close by checking out the email’s contents.

5. A Native Ad in 60 Minutes or Less

Product: Blog Post

Product Type: Lead Magnet

Open Rate: 9.78%

Analysis: Quantifying how long it will take a subscriber to realize some benefit in the subject line is great—it feels manageable and promises results, making even inactive members of your list curious. This offer feels bite-sized and achievable.

4. 212 blog post ideas

Product: Blog Post

Product Type: Lead Magnet

Open Rate: 9.94%

Analysis: Another great offer example—it communicates the email’s value in just four words.

3. Check out my new “man cave” [PICS]

Product: eCommerce EP

Product Type: Execution Plan

Open Rate: 10.24%

Analysis: This is a fun blend of curiosity and humanity—it directly addresses some value Ryan got, a sweet new “man cave,” in the subject. Not only does this spark interest, but it reminds readers about the human connection that brought them to DM in the first place.

2. [URGENT] You’ve got ONE DAY to watch this…

Product: AuthorityROI

Product Type: Course/Information Product

Open Rate: 10.79%

Analysis: Once again, curiosity and urgency team up to create a compelling subject line. If you are careful about using these sparingly, you’ll find that they just work.

1. How (and why) to calculate Average Customer Value

Product: Blog

Product Type: Blog Post

Open Rate: 10.91%

Analysis: Our number one email subject line, this blends all of the good stuff. It gives you a metric that can improve you business, inspires curiosity about why this number matters, and offers to help you figure out how to calculate it.

Here are the next 90 emails with the highest engagement and what elements they used:

[FINAL CHANCE] 7-figure blueprint gone tonight… – Curiosity | Urgency

How to write a promotional email – Self-Interest

Steal our best subject lines – Offer | Self-Interest

Weird traffic test… – Curiosity

How to craft a guarantee that sells – Self-Interest | Story

[SECOND CHANCE] This weekend only… – Curiosity | Urgency

The Machine is coming… – Curiosity

It’s landing page magic… – Curiosity | Self-Interest

[NEW POST] How To Build an Email Marketing Machine – Self-Interest | Story

THIS disappears at midnight! – Curiosity | Urgency

A simple sales copy formula – Self-Interest

Gold In Your Mailbox – Curiosity

[RESULTS] My Facebook Case Study – Curiosity | Story

This is working on Facebook right now – Self-Interest | Story

Two Words: Cheap Traffic! – Curiosity | Self-Interest

[FLASH SALE] 51% off sale ends tonight… – Curiosity | Urgency

I made you a video… – Curiosity

How to write bullets that sell… – Self-Interest

Facebook is cracking down… HARD! – Curiosity | News

Thank You! – Humanity

[Case Study] Copy & paste this $10 million business… – Curiosity | Self-Interest

Swipe my Email Game-Plan (PDF) – Offer | Self-Interest

[FREE PDF] Ultimate Email Marketing Game-Plan – Offer | Self-Interest

The 10-Minute Bloggers Editorial Plan – Self-Interest

What are you doing this weekend? – Curiosity

212 Blog Post Ideas (PDF) – Offer | Self-Interest

Is email marketing dead? – Curiosity

C’mon – everybody’s waiting for you… – Curiosity | Urgency

I LOVE this amazing little tool! – Curiosity | Self-Interest

3-Part Followup Series [Download] – Curiosity | Offer

A quick YouTube hack – Self-Interest

Find writers for your blog – Self-Interest

Facebook Ad Targeting Options [A Complete Guide] – Offer | Self-Interest

[NEW FORMULA] Cheap, Targeted Facebook Traffic – Self-Interest

4 emails with stellar click-through rates – Curiosity | Self-Interest

Step up your video marketing game – Self-Interest

Want to look at our email stats? – Curiosity | Self-Interest

Native Ad Hacks? – Curiosity

198% ROI on Twitter Ads – Self-Interest | Story

[URGENT] About today’s traffic training… – Urgency

Do NOT sell on Amazon without this $10 tool… – Curiosity | Self-Interest

How to Stop Ho-Hum Marketing – Curiosity

Would You Do THIS For Money? – Curiosity

2 huge mobile marketing opportunities – Self-Interest | Curiosity

Twitter is the new… Facebook?! – Curiosity | News

[PART 2] See how I got $0.10 email optins… – Self-Interest | Story

My business model… on a napkin? – Curiosity | Story

We beat up this landing page – Curiosity

[Gone Sunday] Your traffic training replay is available… – Urgency

Don’t make these 7 AdWords mistakes – Self-Interest | Curiosity

My Gift to you… – Offer | Curiosity

Zero to 30K Page Views in 11 Weeks… – Story | Self-Interest

This sucks, you lose… – Curiosity

Should you follow your passion? – Curiosity | Story

Low Conversion Rate? Fix These 6 Elements. – Self-Interest | Story

Are you missing one of these FIVE steps? – Curiosity

Copy and paste these 72 headlines [Last Chance] – Offer | Self-Interest

How to craft a winning 3-part followup series – Self-Interest

32 split testing ideas – Self-Interest

Less _______ = More Sales [SURVEY] – Curiosity

[Template] Create engaging Facebook images – Offer | Self-Interest

No blog comments? – Curiosity

Download this Social Media Swipe File (PDF) – Offer | Self-Interest

Presenting: “Funnel 2.0” – Curiosity

321% higher conversions using THIS… – Curiosity | Story

This guy makes 6 figures per month? – Social Proof | Curiosity

Amazon app cherry-picks hottest products for you… – Self-Interest | Curiosity

Unlimited penny traffic… – Curiosity | Self-Interest

My Twitter Ads Cheat Sheet – Self-Interest

Still haven’t launched your funnel? – Curiosity

Our top Facebook ad campaigns – Curiosity

“Borrow” all my checklists… – Offer | Curiosity

SEO is dying (a slow and painful death)… – News | Curiosity

☠This is rated aaarrrgh! (details inside) – Curiosity

Does your marketing smell funny? – Curiosity

Do you HATE money? – Curiosity

(time sensitive) Last night’s Funnel training… – Urgency

[Case Study] $188,674 from a dead list – Social Proof | Self-Interest

[ONLY $7] My “cheap traffic” plan – Self-Interest

Get More Email Newsletter Clicks – Self-Interest

Reduce shopping cart abandonment – Self-Interest

Create opt-in pages that convert like crazy – Self-Interest

My Facebook retargeting plan – Self-Interest

This gets my highest recommendation – Curiosity

Better than Facebook? – Curiosity

28,507 leads in 45 days – Self-Interest | Social Proof

A slick mobile lead gen funnel – Self-Interest

The Machine is LIVE… here’s your link – Curiosity

Pounce on these shifts in digital marketing – Curiosity | Self-Interest

Uncomplicate your analytics – Self-Interest

I do THIS for traffic… – Curiosity

But Don’t Do This…

We’re also sharing our top 10 worst emails of 2014 and picking them apart to find why exactly they didn’t work.

Our Top 10 Worst Emails

For these, we looked at emails with the highest unsubscribe to open ratio. Not only did these miss the mark, they drove our audience away! We’re going to work backward, starting with the 10th most unpopular email.

10. [85% Discount GONE] Blog launch “checklist on steroids” price increasing…

Promotion: Blog Launch EP

Promotion Type: Execution Plan

Unsubscribes / Opens: 1.78%

Analysis: This subject line is trying to do too much at once. The framing of the price increase is presented as both a disappearing discount and a price increase. While these mean the same thing, it can be a little confusing and makes the subject line too long. Sticking with short, sweet, and clear is best.

9. Last chance to be a whale…

Promotion: The Whale Method

Promotion Type: Course/Information Product

Unsubscribes / Opens: 1.90%

Analysis: This curiosity subject line is cute, but it’s a little too cute. We’ve found that trying to be too clever or funny with subject lines often hurts an email’s performance. This varies by industry, but for educational authorities, it tends to hurt performance.

8. 321% higher conversions using THIS…

Promotion: Video Sales Letter Formula

Promotion Type: Course/Information Product

Unsubscribes / Opens: 1.93%

Analysis: This subject line isn’t terrible – it combines curiosity with self-interest and makes an exciting promise. So I looked at the body as well. A key issue was that the body was even more blind than the subject line – the promise got lost in the open.

7. uh oh

Promotion: Napkin Project

Promotion Type: Course/Information Product

Unsubscribes / Opens: 2.01%

Analysis: This is a great example of a curiosity subject line that completely misses the mark. It’s too vague and sets a negative tone. Be very careful when using curiosity subject lines, especially when you don’t mix them with other elements.

6. 3-Part Followup Series [Download]

Promotion: Native Ads Academy

Promotion Type: Course/Information Product

Unsubscribes / Opens: 2.09%

Analysis: One of the big issues with this email was that it didn’t explain exactly what kind of follow-up series was being offered. By not giving the audience enough information, those who opened it and weren’t interested in an email follow-up series were turned off.

5. Free traffic SUCKS!

Promotion: Whale Method

Promotion Type: Course/Information Product

Unsubscribes / Opens: 2.21%

Analysis: This subject line strikes a negative tone right off the bat. While that can be very effective way to get opens, it also sets audience members up to feel frustrated. When you go negative, it’s important to really focus on putting a positive spin in the email body.

4. 43% discount GONE at midnight…

Promotion: Video Sales Letter Formula

Promotion Type: Course/Information Product

Unsubscribes / Opens: 2.46%

Analysis: This subject line isn’t particularly bad on its own—it combines curiosity and urgency, which is often very effective. However, the subject line is nearly identical to the one sent the day before. Using the same elements in a subject line two days in a row can make your emails seem stale and leave your audience bored. And bored audiences become unengaged very quickly.

3. This sucks, you lose…

Promotion: Whale Method

Promotion Type: Course/Information Product

Unsubscribes / Opens: 2.67%

Analysis: Another example of a negative curiosity-based subject line. It has a similar issue to the other one—it didn’t spin the tone of the communication enough and left readers with a bad taste in their mouth, leading to a high unsubscribe rate.

2. [GONE TONIGHT] Native Ads training OVER at MIDNIGHT

Promotion: Native Ads Academy

Promotion Type: Course/Information Product

Unsubscribes / Opens: 2.94%

Analysis: This subject line is a little too urgent—overdoing capitalization in the subject line can feel like shouting. And no one wants their email inbox to yell at them. Capitalization is a great way to draw attention but works best in small doses.

1. C’mon – everybody’s waiting for you…

Promotion: Native Ads Academy

Promotion Type: Course/Information

Unsubscribes / Opens: 3.05%

Analysis: This email actually had one of our top 100 email subject lines, but it’s a great example of the double-edged sword of curiosity hooks. The email went to audience members not already planning to attend a webinar. This subject line puts some pressure on the reader which, for those clearly not interested in the webinar, is an, unfortunately, effective way to drive them off your email list.

We’re Sharing Our 101 Best Email Subject Lines of 2013 Below!

In 2013, our best email subject lines were all made up of one of the eight all-important elements we outlined at the top of this post…

Perhaps more importantly—NONE of our best email subject lines were:

Cute

Clever

OK… almost none of our best are cute or clever. Every once in a great while a cute or clever subject line will work… most of the time they will get low open rates.

For the most part, it pays to be direct and clear.

Ready to look at our top email subject lines? We begin with the 10th best email subject line…

10. Breaking News…

Product: Black Friday Webinar

Product Type: Webinar

Open Rate: 7.6%

Analysis: This subject line promises that the reader will find something timely and unknown if they open up.

9. Facebook traffic is dead?

Product: Facebook Ad Power

Product Type: Course/Information Product

Open Rate: 7.6%

Analysis: This subject line creates plays on a reader’s self-interest—particularly those that are using or are considering using Facebook for business.

8. Everybody’s waiting for you…

Product: Funnel Webinar

Product Type: Webinar

Open Rate: 7.7%

Analysis: This is a clever way to use urgency in an email subject line. This email was sent a couple of minutes after we started the webinar it was promoting.

7. Kindle bestseller in 4 days?

Product: Facebook Ad Power

Product Type: Course/Information Product

Open Rate: 7.8%

Analysis: This subject line promises a benefit in a short amount of time—a good example of a self-interest subject line.

6. Watch live? From anywhere?

Product: Traffic & Conversion Summit (Event)

Product Type: Event

Open Rate: 8.0%

Analysis: This subject line creates curiosity. It creates the following question in the reader’s mind: “Watch what from anywhere?”

5. Facebook closing down?

Product: Facebook Ad Power

Product Type: Course/Information Product

Open Rate: 8.0%

Analysis: This is a curiosity subject line that implies that something of self-interest to the reader might be going away.

4. I feel kinda sorry for you…

Product: Facebook Ad Power

Product Type: Course/Information Product

Open Rate: 8.2%

Analysis: This subject line plays on the reader’s ego and creates curiosity.

3. How to scale your business

Product: The Amazing Selling Machine

Product Type: Course/Information Product

Open Rate: 9.5%

Analysis: This is a clear and direct self-interest subject-line.

2 . Good news for people who love bad news…

Product: Traffic & Conversion Summit (Event)

Product Type: Event

Open Rate: 9.6%

Analysis: This one creates curiosity through a cute and clever use of word play.

1. Can’t Make The Trip?

Product: Traffic & Conversion Summit (Event)

Product Type: Event

Open Rate: 9.8%

Analysis: This curiosity subject line asks a question

So that’s the Top 10. But there are more… here are the next 90 email subject lines that enjoyed the highest open rates.

Your funnel is broken… – Self Interest

[New Video] 1,000,000 customers in 11 months? We have proof. – News | Self-Interest

Need my help? – Self Interest | Curiosity

Ahhh, San Diego! Spanish for… – Curiosity

I LOVE this little Facebook tool! – Self Interest

[URGENT] Emergency Gmail Webinar Tomorrow, 7/24! – Urgency | News

The Story of “The Vagabonds” – Story | Curiosity

My favorite market research tool – Self Interest

Get your business funded in 2014 [Case Study] – News | Self-Interest

Copy & paste this $10 million business… – Self Interest

(time sensitive) Last night’s Funnel training… – Urgency

The Ultimate Facebook “Cheat Sheet” – Self Interest

Create your own digital magazine (no iPhone/iPad required) – Self-Interest

Will this KILL your business in 2014? – Curiosity | News | Self-Interest

Questions about War Room? – Self Interest

[TONIGHT] My proven funnel system revealed… – Urgency |Self-Interest

[Last Chance] Create the perfect funnel… – Urgency | Self-Interest

[PROOF] How to get 10 cent email leads from Facebook… – Self Interest

[Free Book] The $10 million discovery (limited) – Self Interest | News | Scarcity

Boost your email clickthroughs by 200% – Self Interest

No more discounts on T&C! – Self Interest | Scarcity

Facebook sucks – Curiosity

[FLASH SALE] This is how we get traffic from Amazon – Urgency | Self-Interest

[Open NOW] The Digital Publishing Blueprint is LIVE! – News | Self-Interest

The Perfect Webinar Funnel – Self Interest

Tim Ferriss says “Hi” – Social Proof

Pulling FBAdpower DOWN… – Scarcity

LAST CHANCE for Livestreaming… – Urgency

New site and new sales in 3 days or less?! – Self Interest

1 cent CLICKS?! (open up)… – Self Interest | Curiosity

I hope they’re not mad… – Curiosity

[Closing Tomorrow] Don’t get shut out… again! – Urgency

Good News… Your 1st sale in 3 days… – Self Interest

How I get dirt-cheap, high-quality traffic… – Self Interest

[FINAL PLAYING] Emergency Gmail Webinar! – Urgency | News

Will 2014 be better than 2013? – Curiosity | News

T&C CLOSING! Only 61 spots left! – Scarcity

Facebook “panic” is great news for you… – News | Self-Interest

[CLOSING TONIGHT] T&C tickets GONE tonight… – Scarcity

[JUST RELEASED] More T&C Tickets Available… – News | Urgency

Software cherry-picks the hottest leads for you… – Self-Interest

Free 68 page book Interview With A Mega-Bestseller – Self-Interest

[FLASH SALE] Get targeted FB leads for dirt cheap… – Urgency | Self-Interest

[Finally] Get this Proven Digital Marketing Blueprint – Self Interest | News

85% sale ends today – Urgency

You an Amazon Bestseller? – Self-Interest

Last chance – T&C Closing at Midnight TONIGHT! – Urgency

Important letter for you – Curiosity

[NEWS] EmailWorld 2013 Sept. 24th and 25th in San Diego, CA – News

Announced 306% increase in FB traffic? – News | Self-Interest

Facebook OWNS Google… – Curiosity

[Almost Gone] New T&C Tickets going fast… – Scarcity

[IMPORTANT] Gmail Webinar TODAY! – Urgency

Only open if your business will do at least 7-figures this year… – Curiosity | Self-Interest

Apple Newsstand training is CLOSING – Urgency

FW: Did you miss this yesterday? – Curiosity

Merry Christmas to You! – Humanity

Can I help you build your sales funnel? – Self Interest

“Panda” update for Facebook? – Curiosity | News

Press Releases More Powerful Than Ever? – News | Curiosity

Last chance for Apple Newsstand training [FREE RESOURCE] – Urgency | Self-Interest

Interact with the industry’s brightest minds at the QuickSprout Forum – Self-Interest

You on Facebook? – Curiosity

Turn Ideas into Million-Dollar Products – Self-Interest

100,000 unique visitors PER MONTH… – Self-Interest

The “Mystery Man” Behind 500 Product Launches… – Curiosity | News

This 1 “weird trick” is worth the trip – Curiosity | Self-Interest

Arrested for printing money? – Curiosity | News

Can we meet in San Diego? – Curiosity | Self-Interest

Bad news and good news… – Curiosity | News

T&C is selling out! Only 32 seats left! – Scarcity

Ex-construction worker earns $309/day with… – Story | News

This Free book changed my business… – Curiosity | Self-Interest

The free books are all gone… – Curiosity | Scarcity

[NEWS] 5th Annual Traffic & Conversion Summit OPEN – News

[80% Discount] Game-changing software… – Self-Interest

Content idea generator [Free Resource 1 of 3] – Self-Interest

[RESULTS] My Facebook Case Study – Self-Interest | News

THIS Increased Conversions 24%?!? – Self-Interest | News

FINAL NOTICE: Only 11 seats left! – Scarcity

Only 187 free copies of Frank’s book left… – Scarcity

No list & NO partners = sales in 3 days?! – Self-Interest | Curiosity

Your “On Demand” bootcamp replay… – Self-Interest

Happy Thanksgiving! – Humanity

How I “busted-up” Google’s monopoly… – Curiosity | News

[SPOOKY NOTICE] 82% off T&C Tickets (CLOSING 24 hours) – Urgency

Your DEADline is tonight! 82% off dies at midnight… – Urgency

If I had to start all over again… – Story

Wanna pick an $80 Million brain… – Curiosity |Self-Interest

[REVEALED] Turn Likes into email subscribers fast… – News | Self-Interest

Go to our website: www.ncmalliance.com

DigitalMarketer’s 101 Best Email Subject Lines (…And a 5-Year Email Subject Line Reflection) By John Grimshaw Speaking of the fundamental types of subject lines, before we dive into our 101 winners, let’s review these common elements.

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