#the NBA ad with peter and tony for homecoming???

[idk-bruh-20]

Petition for Marvel to make a new series of shorts

about Tony's life in the time between Homecoming and Infinity War a la the "Team Thor" series.

Featuring:

Peter being an intern

Rhodey's physical therapy

Tony trying to get on May's good side by giving the Parkers increasingly ridiculous home improvements until May has to sit Peter down like, "Tell your not-dad to leave our dishwasher alone or I will be teaching Pepper my date loaf recipe"

"Also if he tries to add lasers to the security system he's already installed I will uninvite him to your back-to-school night."

Tony meets Ned and Ned just. vibrates.

Tony and Peter outwardly denying that they act like father and son + zoomed-in reactions of everyone around them like on The Office

SI employees: "If that's not his son, I work for Oscorp."

Tony's giving an interview into the camera like "I do not act fatherly around Peter" only for FRIDAY to interrupt, "Boss, Mr. Parker appears to be in distress" and Tony's already standing up like "on it"

The chaotic Pepper/Tony wedding planning that we deserved

[sage-nebula]

I’m going to be honest, I was wary of Happy having a crush on May (and potentially pursuing a relationship with her) when the first Far From Home trailer came out. Not because of anything wrong with Happy, per se, but because Happy’s relationship with Peter in past movies (and commercials) hasn’t been the greatest. Tony had to push Happy to invite Peter to the NBA party, and though Happy finally did invite him, he was dismissive of him and pushed him out the door again almost immediately; he was impatient and snappish toward Peter in Germany, pushing him through the door to the room where his suit was when Peter didn’t know that he even had another suit; he ghosted him for two straight months in the beginning of Homecoming, despite that we know he was reading and listening to Peter’s messages and passing them along to Tony; and even at the end of Homecoming he was still a bit impatient with Peter not realizing that Tony wasn’t also at the school too when Happy said that Tony wanted to meet with him. I don’t think we’ve seen Happy and Peter have even one mutually positive interaction in any of the movies prior to Far From Home, and as a result I had misgivings about Happy pursuing a relationship with May. Not because it would put Peter in any kind of distress or anything (Peter likes Happy well enough and it’s not as if Happy is cruel to Peter), but because there is no way on this planet that May would ever have a relationship with anyone that isn’t friendly, warm, and welcoming to Peter, and so I couldn’t see this ending in any way other than heartbreak unless Happy cleaned up his act.

But thankfully, the new trailer we got for Far From Home shows that he has done exactly that, and honestly I’m pretty excited to see it. Far from literally pushing Peter through doorways, snapping at him, being exasperated at best and irritated at worst by him, not wanting to spend time with him (“If I invite the kid, then I gotta babysit the kid”), and ghosting him, we now see that Happy is not only consoling Peter after Tony’s death (and that Peter feels comfortable enough with Happy to confide in him about his grief!), but that he’s also openly telling Peter’s friends that he “works with Spider-Man.” Gone are the days when Happy didn’t so much as want to watch a basketball game with Peter; now he’s actively assisting Peter in his superheroics by helping keep innocents safe, talking him through his grief and loss, impressing upon him how much Tony loved him and how important it would be to Tony that Peter is here today. Happy seems to have completely turned his act around with regards to Peter, and I think I know why.

I think it’s because Peter was one of Tony’s kids, and Happy knows it, and Happy wants to do right by Tony’s memory by looking after his children.

In one of the last scenes of Endgame, we see Happy sitting alone with Morgan---ostensibly babysitting her---to offer her comfort, and “as many cheeseburgers as [she] wants.” It’s possible that Happy babysat Morgan a lot over the past five years, and that’s why he’s so comfortable with her, but I doubt that Tony or Pepper ever needed to call for a babysitter that much. No, I think instead the reason why we see Happy with Morgan, and the reason why he’s perfectly fine with not only looking after her, but giving her everything she wants, is because she was Tony’s little girl, and Tony loved her 3000, and now Tony’s gone and Happy will be damned if he lets that happen to Morgan, too. Tony gave his life to ensure that Morgan would get to live hers, and Happy’s not going to let that sacrifice be in vain.

And the same thing applies to Peter.

Peter was dead for five years, and I do think that plays a part in Happy’s feelings, too. I think that after Peter’s death Happy reflected on just how cold he always was to Peter before, and I think he regretted it. Yes, Peter had been a hyperactive kid who texted him way too much and added extra work onto Happy’s plate, but he was a good kid who always tried his best and was always friendly no matter how rude Happy had been in the past. When Peter was brought back to life, Happy was given a second chance to build a better relationship with him, and to make up for all the times before when he ghosted or was rude to Peter, and I think that having that second chance is part of his motivation.

But I also think that he wants to do right by Tony’s memory, and to make sure that Tony’s sacrifice was not in vain. Tony loved Peter, and Happy knew it probably better than almost anyone else. Tony told Happy to be Peter’s point guy for Avengers stuff. Tony made Happy invite Peter to the basketball game, explicitly saying, “I like the kid, invite the kid.” Happy got to see and hear Tony’s reactions to all of Peter’s relayed voicemails and text messages. Happy saw Tony put his arm around Peter’s shoulders at the end of Homecoming, was quite possibly the person who took the framed photo that we see in Endgame, and was no doubt the person who picked Peter up for every single lab day in the two years between Homecoming and Infinity War. Tony’s first words after returning from space were “I lost the kid” and he no doubt was the one who relayed Peter’s death to Happy. Happy would know very, very well not only how much Tony loved Peter, but also how hard Peter’s loss hit him. It’s why he’s able to tell Peter that he doesn’t “think that Tony would have done what he did if he didn’t know you would be here when he was gone.” Peter was not biologically related to Tony, nor was he adopted by him, but family is more than DNA and paperwork. Peter was Tony’s son in all the ways that mattered, and Happy would know that, and just like Happy will do whatever he can to look after Morgan, I think he’ll do whatever he can to look after Peter as well, to honor Tony’s memory and make sure that his kids are taken care of even after his death.

(And yes, Morgan has Pepper and Peter has May---don’t think I’ve forgotten them! I would never! But as any parent will tell you, additional help is always appreciated, and Happy can certainly provide that additional help, and I think pretty clearly wants to.)

So with all this in mind, I feel much better about the possibilty of Happy courting May. I think we’ve already seen a vast improvement in Happy and Peter’s relationship just based on the spoiler trailer alone, and I’m really looking forward to seeing where that improvement leads. I’m so relieved that not only does Peter still have contact with Stark Industries, but that Happy is taking a vested interest in looking after him even now that Tony’s no longer around to make him do it. Happy is looking after Tony’s kids---both of them---and that really just makes me so proud of him. 

[spideycentral]

*****UPDATE 05/07/2017*****

As you all may know, the premier for the next Marvel movie is close, Spider-Man: Homecoming premier is 07/07!

On this list you will find some the of interviews, trailers, tv spots, and behind the scenes videos from Spider-Man: Homecoming. If you find any videos that are not included on this list or are of a higher quality, please feel free to message us and we will add it to the list. 

This list is not complete. Videos will be added as they are released

TRAILERS/TV SPOTS/FEATURETTES

Spider-Man: Homecoming Trailer Teaser

FIRST OFFICIAL Trailer for Spider-Man: Homecoming

Spider-Man: Homecoming International Trailer #1

Spider-Man: Homecoming - Official Trailer 2 

SPIDER-MAN: HOMECOMING TV Spot #1 - Local Hero

Spider-Man: HomeComing Tv Spot #8 - Detention

The most important upgrade out of #CES2017.

In with the new. 💯#SpiderManHomecoming 

Motion Poster

SPIDER-MAN: HOMECOMING - Official Trailer #3

SPIDER-MAN: HOMECOMING - International Trailer #3

SPIDER-MAN: HOMECOMING - NBA Finals Spot #1 - "The Invite"

SPIDER-MAN: HOMECOMING – NBA Finals Spot #2 - “Peter Arrives”

SPIDER-MAN: HOMECOMING – NBA Finals Spot #3 - “The Bodega”

SPIDER-MAN: HOMECOMING – NBA Finals Spot #4 - “The Party”

SPIDER-MAN: HOMECOMING – NBA Finals “Watch the Game” Extended Cut

Next mission: figuring out how all the web shooter combinations work.

New official clip released!!

CLIPS

SPIDER-MAN: HOMECOMING Movie Clip - You're the Spider-Man?

Spider-Man: Homecoming Movie Clip "Let's Keep It"

Spider-Man: Homecoming Movie Clip "Larby"

Spider-Man: Homecoming Movie Clip "Evil Lair"

TV Specials

A Fan’s Guide to Spider-Man: Homecoming

Spider-Man: Homecoming Special

Comercials

¡Destapa tus poderes con Tom Holland y Palomitas Cinépolis! 

Introducing our limited edition box in partnership with Spider-Man: Homecoming.

INTERVIEWS

SPIDER-MAN HOMECOMING talk with Tom Holland, Jon Watts, Kevin Feige, Amy Pascal at CinemaCon 2017

Tom Holland is Just as Excited as Fans for the New ‘Spider-Man: Homecoming’ Trailer | MTV News

Tom Holland Reveals Embarrassing “Spider-Man” Injury | E! Live from the Red Carpet

'Spider-Man: Homecoming’: Tom Holland Says His 'Life Is About To Change’

Tom Holland Revealed to a 'Pretty Girl’ He Was Spider-Man She Thought He Was 'Nuts’

'Spider-Man: Homecoming’ Stars Zendaya & Tom Holland on Their First Meeting | THR Cover Shoot 

SPIDER CHALLENGE feat. Tom Holland & Laura Harrier

Homem-Aranha diz porque esse filme será o melhor

Homem Aranha - Entrevista com Tom Holland e Laura Harrier - IGN Entrevistas

Homem-Aranha: Tom Holland e Laura Harrier respondem comentários dos leitores do IGN

Entrevista Tom Holland | Homem-Aranha: De Volta ao Lar

O homem-aranha está entre nós! Tom Holland e Laura Harrier conversam ao vivo com o Sadovski

TOM HOLLAND: O HOMEM-ARANHA DEFINITIVO | LH ENTREVISTA #3

HOMEM ARANHA: DE VOLTA AO LAR - ENTREVISTAS COM TOM HOLLAND E LAURA HARRIER

Homem-Aranha no Brasil! | OmeleTV AO VIVO com Tom Holland

ENTREVISTAMOS A SPIDER-MAN!!!! Nos fuimos a México a entrevistar al elenco de Spider-Man Homecoming

Robert Downey Jr. & Tom Holland on Spider-Man: Homecoming

Robert Downey Jr. & Tom Holland Talk Basketball

The new Spider-Man is different. Tom Holland promises.

Spidey sense tinkling! Tom Holland almost peed himself in the Spider-Man suit 

The new Spider-Man really, really hates cats

This Spider-Man has the moves

Tom Holland FB Live

Michael Keaton Talks 'Spider-Man’

How Tom Holland Found Out He Was Spider-Man

Jimmy Kimmel Tells Michael Keaton He Likes Spider-Man More Than Batman

Spider-Man: Homecoming - Tom Holland Shows Off the Web Shooters

Spider-Man: Homecoming - Tom Holland’s Favorite Prop Is the Lego Death Star

Spider-Man stars Tom Holland and Jacob Batalon get a shockSky high

Spider Man Tom Holland remains grounded

Spider-Man: Homecoming - Tom Holland's Favorite Stunt

JIM CHAPMAN GETS TO MEET SPIDER-MAN

Spider-Man: Homecoming | Tom Holland interview for Yahoo Movies

Entrevista con Tom Holland y Laura Harrier, actores de Spider-Man-Homecoming

Tom Holland, Spider-Man: Homecoming, Visits Kids at Children's Hospital Los Angeles

Tom Holland AlloCine Facebook Livestream

Tom Holland, Zendaya, and Jon Watts Melty Facebook Livestream

Zendaya - Interview (Spiderman ) - GMA

Zendaya on Playing Mysterious Michelle in Spider-Man: Homecoming

Zendaya on How Oakland Molded Her, Landing Role in "Spiderman" Movie & Lessons From Breakup

Tom Holland, Jon Watts. Press conference of the movie Spider-Man: Homecoming.

Can Tom Holland Ace Our Spider-Man Gadgets Quiz?

Zendaya - Who is Michelle in "Spider-Man: Homecoming"?

Entrevistamos a Tony Revolori, un actor de origen latino que triunfa en Hollywood

La Selfie intervista: Tom Holland presenta il nuovo 'Spider-Man Homecoming'

Spider-Man: Homecoming - Intervista esclusiva di Coming Soon a Tom Holland e Jon Watts

EXCL - Spider-Man, Tom Holland sul costume di Infinity War e le scene dei titoli di coda

Laura Harrier Talks 'Spider-Man: Homecoming'

WGN speaks to Evanston’s Laura Harrier, Spider-Man’s love interest in latest reboot

Our Spidey Senses Are Tingling! Chicago-Native And Actress Laura Harrier Chats Spider-man: Homecoming

Spider-Man Homecoming "Ned Leeds" On Set Interview - Jacob Batalon

Spider-Man Homecoming "Peter Parker" On Set Interview - Tom Holland

Spider-Man Homecoming "Aunt May" On Set Interview - Marisa Tomei

Spider-Man Homecoming "Flash Thompson" On Set Interview - Tony Revolori

Spider-Man Homecoming "Michelle" On Set Interview - Zendaya

Spider-Man Homecoming "Liz Allan" On Set Interview - Laura Harrier

Spider-Man Homecoming Director Interview - Jon Watts

Spider-Man Homecoming "Happy Hogan" On Set Interview - Jon Favreau

Spider-Man Homecoming "The Vulture" On Set Interview - Michael Keaton

Spider-Man Homecoming: Spider-Man Goes Desi! Comic Con Geekly Exclusive!

Spider-Man Homecoming: Meet Spidey's Best Friend Ned Leeds Aka Jacob Batalon!

SPIDER-MAN: HOMECOMING - Wawancara Eksklusif Jacob Batalon

'Spider-Man: Homecoming' | Unscripted | Tom Holland, Jacob Batalon

Spider-Man: Homecoming Interviews: Washington Momument Scene

MBO Cinemas - Spider-Man: Homecoming - Tom Holland Interview

MBO Cinemas - Spider-Man: Homecoming - Jacob Batalon Interview

Spider-Man: Homecoming | Live press conference

Tom Holland, Laura Harrier, Jacob Batalon, and Jon Watts Talk About "Spider-Man: Homecoming"

Tom Holland 'Spider-Man' Complete Interview on Live with Kelly and Ryan

Tom on his Twitter war with Zendaya

'Tom was trying to throw me off the script!'

'Spider-Man: Homecoming': Tom Holland & Zendaya On The Anticipated Reboot | Access Hollywood

"I'm a walking meme!": Spider-Man's Tom Holland on the 'Quackson Klaxon'.

New Spider-Man Tom Holland on Tiger Shroff

'Spider-Man: Homecoming' Stars Zendaya and Tom Holland Spill Spidey Secrets

Tom Holland fotoboombea nuestra entrevista en NY con Robert Downy Jr!

Mini Spider-Man meets Tom Holland & Zendaya - OFFICIAL Marvel | HD

New Spiderman Tom Holland: Jerk Vests & Face Punches

987 Hotdogs - Spider-Man: Homecoming Interview with Tom Holland

톰 홀랜드 '스파이더맨: 홈커밍' 기자간담회 -질의응답- (Spider-Man: Homecoming, Tom Holland, 제이콥 배덜런, 존 왓츠)

BECOMING BEST FRIENDS WITH SPIDERMAN

Did you find a video that isn’t listed here and would like us to add it? Send us a message and we’ll be more than happy to!

[rtftransmedia18]

Spider-Man Homecoming and The New Intertextual Commodity

In “The New Intertextual Commodity” by P. David Marshall, he argues that intertextual commodities “expands outwards through a series of linked cultural forms,"(Marshall 80). He believes that cultural commodities are expanding how they interact with the audience and that even the promotional material for something like a summer blockbuster film is “often commodified itself,”(Marshall 71). 

This makes the success of the promotional material highly important, and a very good example of intertextual promotional material done well was with Spider-Man: Homecoming. This example is unique because this movie was made as part of a collaboration with Sony Pictures and Marvel Studios. However, in this post I’ll be discussing how Marvel’s position within the Disney media conglomerate helped promote the movie. 

Although Spider-Man is a Marvel Comics Superhero, Marvel had sold the rights to Spider Man to Sony Pictures in 1999. However, in 2015 Marvel and Sony struck a deal to share the Spider-Man character rights in order to introduce Spider-Man into the Marvel Cinematic Universe.  

Since Marvel Studios is a subsidiary of Walt Disney Studios, this probably gave them the great opportunity to advertise to the movies target demographic through Disney Channel. 

Here’s an exclusive Disney Channel promo featuring Tom Holland and Zendaya(who is also a Disney Channel star herself). 

https://www.youtube.com/watch?v=u6Tst2zZnQg

Another company underneath Disney’s ownership is ESPN, which ran an ad campaign consisting of 4 short commercials telling the story of Peter Parker’s quest to watch the NBA Finals with Tony Stark. This wasn’t just an ad promoting the movie, it added it’s own intertextual stories to the Spider-Man universe. 

https://www.youtube.com/watch?v=8YzUGcMXcEU

Leading up to the film’s release, Audi released commercial where Peter Parker is taking his driving test in an Audi car. Like the NBA Finals ad campaign, this commercial incorporates a intertextual story about how Peter Parker tries to pass his driving test while also fighting bad guys as Spider-Man.  

https://www.youtube.com/watch?v=08LFEIfbLyE

Through looking at all of these examples of promotional media extensions, we can see that Marvel’s temporary ownership of Spider-Man Homecoming allowed it facilitate new Transmedia stories. With the use of Disney’s various media outlets, Spider-Man Homecoming could use new stories to keep fans engaged and more willing to see the movie when it comes out. 

Works Cited: 

“The New Intertextual Commodity.” The New Media Book, by P. David Marshall, Bfi Publ., 2011, pp. 69-80.

Wikipedia contributors. "Spider-Man: Homecoming." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 2 Feb. 2018. Web. 4 Feb. 2018.

[davisgordonc]

Watch Spider-Man Sling Brands, On- and Off-Screen

The 2002 film Spider-Man is not known as a revolutionary point in product placement history. But that film accomplished the (now common) feat of digitally replacing the film’s Dr. Pepper soda logos with Miranda soda logos for the international market.

Digitally changing brand logos is now a common practice in product placement. So now, 15 years later, the Spider-Man franchise is getting another reboot. Will its product placements and brand tie-ins similarly break the mold?

One major change in Spider-Man: Homecoming is a move away from Sony ubiquity. In the first post-2002 reboot of the franchise, 2012’s The Amazing Spider-Man and 2014’s The Amazing Spider-Man 2, Sony was everywhere. There were Sony laptops, Sony digital cameras, and a major campaign built around the web-slinger for Sony’s Xperia smart phone. Sony Pictures, it comes as no surprise, owns the film rights to Spider-Man.

This time around, just as Peter Parker is teaming up with Tony “Iron Man” Stark, so is Sony teaming up with Dell. The “Partners” section of the official Spider-Man: Homecoming website announces that “Dell is teaming up with Sony, a long time Dell customer and partner, both in front of and behind the camera on this summer’s highly anticipated film, Spider-Man: Homecoming.

The partnership swung into action in late May with the “Superpower meets Super Powered” theme to launch the hottest new film and Dell’s new Inspiron 15 Gaming laptop.”

Super powered gaming machine? You read that right. See our Inspiron 15 7000 in action in Spider-Man: Homecoming http://pic.twitter.com/UzQlaGrkU7

— Dell (@Dell) June 21, 2017

//platform.twitter.com/widgets.js

Dell also sponsored the movie’s premiere, while star Tom Holland appears in the brand’s tie-in commercial.

Captured this moment at the #SpidermanHomecoming premiere. Retweet if you'd take a selfie with Spider-Man ✌️#DellExperience http://pic.twitter.com/ov5KwmcuZX

— Dell (@Dell) June 29, 2017

//platform.twitter.com/widgets.js

As Dell’s press release notes:

Dell also collaborated with Sony Pictures Virtual Reality on Spider-Man: Homecoming VR, a new multi-platform promotional VR experience based on the upcoming film, which was created on industry-leading Dell Precision workstations. Produced by Sony Pictures Virtual Reality and developed by CreateVR, Spider-Man: Homecoming VR offers players the chance to suit up as Spider-Man, hone their web-shooting skills and sling high above New York City in pursuit of the Vulture. The VR experience will be available for free across all major VR platforms from June 30 through to the July 7 theatrical release of Spider-Man: Homecoming. Fans can get a sneak preview of the VR experience at select Cinemark theaters in the U.S., where Dell’s PC line of VR-ready products for consumers – a top choice for VR fanatics and VR newbies alike – will be used in demonstrations.

Timed with opening weekend of Spider-Man: Homecoming, Dell and Sony Pictures will also invite fans to step into Spidey’s shoes. Passersby will be able to race to the top of a New York City skyscraper using their mobile phones in Times Square by participating in an immersive, interactive Spider-Man Scramble experience on some of the largest digital billboards in New York City.

Play Spider-Man Scramble LIVE in Times Square now. Look for the Inspiron 15 Gaming laptop. You can’t miss it. #SpiderManHomecoming http://pic.twitter.com/nQRyvzHbIm

— Dell (@Dell) June 30, 2017

//platform.twitter.com/widgets.js

The video game will be live on Clear Channel Outdoor’s digital billboard on Broadway between 46th and 47th Street from June 30-July 1 and July 7-8 (from 2 – 10 p.m. ET) in Times Square allowing fans the opportunity to swing by Duffy Square and show off their Spidey skills.

Against a backdrop of the real-life buildings in Times Square, players will control Spider-Man via their mobile phones as he races up two massive digital screens in front of the Times Square audience. The Spider-Man Scramble game was created on by Dell Precision mobile workstations, which will project and operate the Times Square billboards.

Gone are the days of simply plopping some tech or a soda can in a scene and calling it a product placement day. Today’s film-brand partnerships are multi-dimensional, and are deeply interwoven with a film, extending well offscreen. For example, six months before the film’s premiere, Spider-Man: Homecoming, star Tom Holland appeared on behalf of Dell at its CES 2017 presence.

In the 2004 film Spider-Man 2, Peter Parker works as a pizza delivery boy for local New York City pizzeria Joe’s. Marvel’s Iron Fist Netflix series also apparently has a cute homage to Joe’s Pizza. No locals this time around though. For Homecoming, Spider-Man has teamed up with Pizza Hut, the official pizza of the film, which says it is “Delivering the hero you crave: Cheesy Bites Pizza, with 28 poppable cheese-filled bites baked right into the crust.” While Joe’s restricted the movie’s pizza reach to Greenwich Village, Pizza Hut lets the film reach as far as Indonesia with branded packaging and deals.

Quite apropos, vloggers at ToyScouter made a Spider-themed Pizza Hut spoof a few months ago that has been viewed a whopping 6.8 million times.

As with Dell, Tom Holland is again turning up to do offscreen promotion for Spider-Man: Homecoming’s car partner Audi. An Audi ad features the star as a student driver. Several Audi models will also appear in the film.

Digitally changing one soda label to another was a Spider-Man feat 15 year ago. Digitally duplicating new Spider-Man star Tom Holland for a Mexican cinema chain Cinepolis commercial is the modern version.

And here—along with the appearances in the NBA Finals spots, Audi and Dell spots—demonstrates how far Spider-Man product placement has come in 15 years. Franchise stars are now expected to not only hold the product in the film but also be an involved and prominent offscreen partner.

We are SUPER excited to see our local hero, Spider-Man, swing back into theaters this July with @spidermanmovie! To celebrate his return, @sonypictures is launching a #contest challenging #Spidey fans to create their own #DIY take on the iconic #SpiderMan suit, and enter for a chance to #win a trip to the world premiere! Shop #HeroStyle at #Goodwill and get your Spidey on today! www.SpiderManDIY.com

A post shared by Goodwill (@goodwillintl) on Jun 1, 2017 at 11:04pm PDT

//platform.instagram.com/en_US/embeds.js

Spider-Man: Homecoming has other notable brand partners. Built around the “Be a Community Hero. Shop Goodwill,” the re-seller and jobs providing retailer is partnering with the film to promote #HeroStyle and “help to create job training and placement opportunities for your neighbors and protect the environment.”

Haute accessory brand Charlotte Olympia is offering high-end Spider-Man-themed products in a capsule collection launching July 5th:

#CharlotteOlympia teams up with the world’s most iconic web-slinger for a capsule collection launching 5th July! #COxSpiderMan #CaughtInCharlottesWeb #Marvel #SpiderMan @Marvel

A post shared by Charlotte Olympia OFFICIAL (@charlotte_olympia) on Jun 26, 2017 at 8:38am PDT

//platform.instagram.com/en_US/embeds.js

Other partners include Synchrony Bank—where you can get a Marvel MasterCard—and General Mills, featuring Spider-Man packaging (which is a change from the Kellogg’s Spider-Man limited edition cereal a few years ago.)

Also boasting an outpost in Times Square, Dave and Busters, is hosting Spider-Man games:

Play the NEW Spider-Man: Homecoming Arcade Game for Free* with $10 Power Card® purchase! https://t.co/d9uwC4KYME http://pic.twitter.com/k4crkrJl5W

— Dave & Buster's (@DaveandBusters) June 27, 2017

//platform.twitter.com/widgets.js

While not an official partner, Starbucks got some exposure by appearing in a Sony Pictures promo, when real customers were shocked to have Spidey drop by in this NYC stunt (watch for the cameo by Stan Lee):

The post Watch Spider-Man Sling Brands, On- and Off-Screen appeared first on brandchannel:.

from WordPress http://ift.tt/2tHgww3 via IFTTT

[montydozier]

Watch Spider-Man Sling Brands, On- and Off-Screen

The 2002 film Spider-Man is not known as a revolutionary point in product placement history. But that film accomplished the (now common) feat of digitally replacing the film’s Dr. Pepper soda logos with Miranda soda logos for the international market.

Digitally changing brand logos is now a common practice in product placement. So now, 15 years later, the Spider-Man franchise is getting another reboot. Will its product placements and brand tie-ins similarly break the mold?

One major change in Spider-Man: Homecoming is a move away from Sony ubiquity. In the first post-2002 reboot of the franchise, 2012’s The Amazing Spider-Man and 2014’s The Amazing Spider-Man 2, Sony was everywhere. There were Sony laptops, Sony digital cameras, and a major campaign built around the web-slinger for Sony’s Xperia smart phone. Sony Pictures, it comes as no surprise, owns the film rights to Spider-Man.

This time around, just as Peter Parker is teaming up with Tony “Iron Man” Stark, so is Sony teaming up with Dell. The “Partners” section of the official Spider-Man: Homecoming website announces that “Dell is teaming up with Sony, a long time Dell customer and partner, both in front of and behind the camera on this summer’s highly anticipated film, Spider-Man: Homecoming.

The partnership swung into action in late May with the “Superpower meets Super Powered” theme to launch the hottest new film and Dell’s new Inspiron 15 Gaming laptop.”

Super powered gaming machine? You read that right. See our Inspiron 15 7000 in action in Spider-Man: Homecoming pic.twitter.com/UzQlaGrkU7

— Dell (@Dell) June 21, 2017

//platform.twitter.com/widgets.js

Dell also sponsored the movie’s premiere, while star Tom Holland appears in the brand’s tie-in commercial.

Captured this moment at the #SpidermanHomecoming premiere. Retweet if you'd take a selfie with Spider-Man ✌️#DellExperience pic.twitter.com/ov5KwmcuZX

— Dell (@Dell) June 29, 2017

//platform.twitter.com/widgets.js

As Dell’s press release notes:

Dell also collaborated with Sony Pictures Virtual Reality on Spider-Man: Homecoming VR, a new multi-platform promotional VR experience based on the upcoming film, which was created on industry-leading Dell Precision workstations. Produced by Sony Pictures Virtual Reality and developed by CreateVR, Spider-Man: Homecoming VR offers players the chance to suit up as Spider-Man, hone their web-shooting skills and sling high above New York City in pursuit of the Vulture. The VR experience will be available for free across all major VR platforms from June 30 through to the July 7 theatrical release of Spider-Man: Homecoming. Fans can get a sneak preview of the VR experience at select Cinemark theaters in the U.S., where Dell’s PC line of VR-ready products for consumers – a top choice for VR fanatics and VR newbies alike – will be used in demonstrations.

Timed with opening weekend of Spider-Man: Homecoming, Dell and Sony Pictures will also invite fans to step into Spidey’s shoes. Passersby will be able to race to the top of a New York City skyscraper using their mobile phones in Times Square by participating in an immersive, interactive Spider-Man Scramble experience on some of the largest digital billboards in New York City.

Play Spider-Man Scramble LIVE in Times Square now. Look for the Inspiron 15 Gaming laptop. You can’t miss it. #SpiderManHomecoming pic.twitter.com/nQRyvzHbIm

— Dell (@Dell) June 30, 2017

//platform.twitter.com/widgets.js

The video game will be live on Clear Channel Outdoor’s digital billboard on Broadway between 46th and 47th Street from June 30-July 1 and July 7-8 (from 2 – 10 p.m. ET) in Times Square allowing fans the opportunity to swing by Duffy Square and show off their Spidey skills.

Against a backdrop of the real-life buildings in Times Square, players will control Spider-Man via their mobile phones as he races up two massive digital screens in front of the Times Square audience. The Spider-Man Scramble game was created on by Dell Precision mobile workstations, which will project and operate the Times Square billboards.

Gone are the days of simply plopping some tech or a soda can in a scene and calling it a product placement day. Today’s film-brand partnerships are multi-dimensional, and are deeply interwoven with a film, extending well offscreen. For example, six months before the film’s premiere, Spider-Man: Homecoming, star Tom Holland appeared on behalf of Dell at its CES 2017 presence.

In the 2004 film Spider-Man 2, Peter Parker works as a pizza delivery boy for local New York City pizzeria Joe’s. Marvel’s Iron Fist Netflix series also apparently has a cute homage to Joe’s Pizza. No locals this time around though. For Homecoming, Spider-Man has teamed up with Pizza Hut, the official pizza of the film, which says it is “Delivering the hero you crave: Cheesy Bites Pizza, with 28 poppable cheese-filled bites baked right into the crust.” While Joe’s restricted the movie’s pizza reach to Greenwich Village, Pizza Hut lets the film reach as far as Indonesia with branded packaging and deals.

Quite apropos, vloggers at ToyScouter made a Spider-themed Pizza Hut spoof a few months ago that has been viewed a whopping 6.8 million times.

As with Dell, Tom Holland is again turning up to do offscreen promotion for Spider-Man: Homecoming’s car partner Audi. An Audi ad features the star as a student driver. Several Audi models will also appear in the film.

Digitally changing one soda label to another was a Spider-Man feat 15 year ago. Digitally duplicating new Spider-Man star Tom Holland for a Mexican cinema chain Cinepolis commercial is the modern version.

And here—along with the appearances in the NBA Finals spots, Audi and Dell spots—demonstrates how far Spider-Man product placement has come in 15 years. Franchise stars are now expected to not only hold the product in the film but also be an involved and prominent offscreen partner.

We are SUPER excited to see our local hero, Spider-Man, swing back into theaters this July with @spidermanmovie! To celebrate his return, @sonypictures is launching a #contest challenging #Spidey fans to create their own #DIY take on the iconic #SpiderMan suit, and enter for a chance to #win a trip to the world premiere! Shop #HeroStyle at #Goodwill and get your Spidey on today! www.SpiderManDIY.com

A post shared by Goodwill (@goodwillintl) on Jun 1, 2017 at 11:04pm PDT

//platform.instagram.com/en_US/embeds.js

Spider-Man: Homecoming has other notable brand partners. Built around the “Be a Community Hero. Shop Goodwill,” the re-seller and jobs providing retailer is partnering with the film to promote #HeroStyle and “help to create job training and placement opportunities for your neighbors and protect the environment.”

Haute accessory brand Charlotte Olympia is offering high-end Spider-Man-themed products in a capsule collection launching July 5th:

#CharlotteOlympia teams up with the world’s most iconic web-slinger for a capsule collection launching 5th July! #COxSpiderMan #CaughtInCharlottesWeb #Marvel #SpiderMan @Marvel

A post shared by Charlotte Olympia OFFICIAL (@charlotte_olympia) on Jun 26, 2017 at 8:38am PDT

//platform.instagram.com/en_US/embeds.js

Other partners include Synchrony Bank—where you can get a Marvel MasterCard—and General Mills, featuring Spider-Man packaging (which is a change from the Kellogg’s Spider-Man limited edition cereal a few years ago.)

Also boasting an outpost in Times Square, Dave and Busters, is hosting Spider-Man games:

Play the NEW Spider-Man: Homecoming Arcade Game for Free* with $10 Power Card® purchase! https://t.co/d9uwC4KYME pic.twitter.com/k4crkrJl5W

— Dave & Buster's (@DaveandBusters) June 27, 2017

//platform.twitter.com/widgets.js

While not an official partner, Starbucks got some exposure by appearing in a Sony Pictures promo, when real customers were shocked to have Spidey drop by in this NYC stunt (watch for the cameo by Stan Lee):

The post Watch Spider-Man Sling Brands, On- and Off-Screen appeared first on brandchannel:.

from WordPress https://montydozier.wordpress.com/2017/07/03/watch-spider-man-sling-brands-on-and-off-screen/ via IFTTT

[glenmenlow]

Watch Spider-Man Sling Brands, On- and Off-Screen

The 2002 film Spider-Man is not known as a revolutionary point in product placement history. But that film accomplished the (now common) feat of digitally replacing the film’s Dr. Pepper soda logos with Miranda soda logos for the international market.

Digitally changing brand logos is now a common practice in product placement. So now, 15 years later, the Spider-Man franchise is getting another reboot. Will its product placements and brand tie-ins similarly break the mold?

One major change in Spider-Man: Homecoming is a move away from Sony ubiquity. In the first post-2002 reboot of the franchise, 2012’s The Amazing Spider-Man and 2014’s The Amazing Spider-Man 2, Sony was everywhere. There were Sony laptops, Sony digital cameras, and a major campaign built around the web-slinger for Sony’s Xperia smart phone. Sony Pictures, it comes as no surprise, owns the film rights to Spider-Man.

This time around, just as Peter Parker is teaming up with Tony “Iron Man” Stark, so is Sony teaming up with Dell. The “Partners” section of the official Spider-Man: Homecoming website announces that “Dell is teaming up with Sony, a long time Dell customer and partner, both in front of and behind the camera on this summer’s highly anticipated film, Spider-Man: Homecoming.

The partnership swung into action in late May with the “Superpower meets Super Powered” theme to launch the hottest new film and Dell’s new Inspiron 15 Gaming laptop.”

Super powered gaming machine? You read that right. See our Inspiron 15 7000 in action in Spider-Man: Homecoming pic.twitter.com/UzQlaGrkU7

— Dell (@Dell) June 21, 2017

//platform.twitter.com/widgets.js

Dell also sponsored the movie’s premiere, while star Tom Holland appears in the brand’s tie-in commercial.

Captured this moment at the #SpidermanHomecoming premiere. Retweet if you'd take a selfie with Spider-Man ✌️#DellExperience pic.twitter.com/ov5KwmcuZX

— Dell (@Dell) June 29, 2017

//platform.twitter.com/widgets.js

As Dell’s press release notes:

Dell also collaborated with Sony Pictures Virtual Reality on Spider-Man: Homecoming VR, a new multi-platform promotional VR experience based on the upcoming film, which was created on industry-leading Dell Precision workstations. Produced by Sony Pictures Virtual Reality and developed by CreateVR, Spider-Man: Homecoming VR offers players the chance to suit up as Spider-Man, hone their web-shooting skills and sling high above New York City in pursuit of the Vulture. The VR experience will be available for free across all major VR platforms from June 30 through to the July 7 theatrical release of Spider-Man: Homecoming. Fans can get a sneak preview of the VR experience at select Cinemark theaters in the U.S., where Dell’s PC line of VR-ready products for consumers – a top choice for VR fanatics and VR newbies alike – will be used in demonstrations.

Timed with opening weekend of Spider-Man: Homecoming, Dell and Sony Pictures will also invite fans to step into Spidey’s shoes. Passersby will be able to race to the top of a New York City skyscraper using their mobile phones in Times Square by participating in an immersive, interactive Spider-Man Scramble experience on some of the largest digital billboards in New York City.

Play Spider-Man Scramble LIVE in Times Square now. Look for the Inspiron 15 Gaming laptop. You can’t miss it. #SpiderManHomecoming pic.twitter.com/nQRyvzHbIm

— Dell (@Dell) June 30, 2017

//platform.twitter.com/widgets.js

The video game will be live on Clear Channel Outdoor’s digital billboard on Broadway between 46th and 47th Street from June 30-July 1 and July 7-8 (from 2 – 10 p.m. ET) in Times Square allowing fans the opportunity to swing by Duffy Square and show off their Spidey skills.

Against a backdrop of the real-life buildings in Times Square, players will control Spider-Man via their mobile phones as he races up two massive digital screens in front of the Times Square audience. The Spider-Man Scramble game was created on by Dell Precision mobile workstations, which will project and operate the Times Square billboards.

Gone are the days of simply plopping some tech or a soda can in a scene and calling it a product placement day. Today’s film-brand partnerships are multi-dimensional, and are deeply interwoven with a film, extending well offscreen. For example, six months before the film’s premiere, Spider-Man: Homecoming, star Tom Holland appeared on behalf of Dell at its CES 2017 presence.

In the 2004 film Spider-Man 2, Peter Parker works as a pizza delivery boy for local New York City pizzeria Joe’s. Marvel’s Iron Fist Netflix series also apparently has a cute homage to Joe’s Pizza. No locals this time around though. For Homecoming, Spider-Man has teamed up with Pizza Hut, the official pizza of the film, which says it is “Delivering the hero you crave: Cheesy Bites Pizza, with 28 poppable cheese-filled bites baked right into the crust.” While Joe’s restricted the movie’s pizza reach to Greenwich Village, Pizza Hut lets the film reach as far as Indonesia with branded packaging and deals.

Quite apropos, vloggers at ToyScouter made a Spider-themed Pizza Hut spoof a few months ago that has been viewed a whopping 6.8 million times.

As with Dell, Tom Holland is again turning up to do offscreen promotion for Spider-Man: Homecoming’s car partner Audi. An Audi ad features the star as a student driver. Several Audi models will also appear in the film.

Digitally changing one soda label to another was a Spider-Man feat 15 year ago. Digitally duplicating new Spider-Man star Tom Holland for a Mexican cinema chain Cinepolis commercial is the modern version.

And here—along with the appearances in the NBA Finals spots, Audi and Dell spots—demonstrates how far Spider-Man product placement has come in 15 years. Franchise stars are now expected to not only hold the product in the film but also be an involved and prominent offscreen partner.

We are SUPER excited to see our local hero, Spider-Man, swing back into theaters this July with @spidermanmovie! To celebrate his return, @sonypictures is launching a #contest challenging #Spidey fans to create their own #DIY take on the iconic #SpiderMan suit, and enter for a chance to #win a trip to the world premiere! Shop #HeroStyle at #Goodwill and get your Spidey on today! www.SpiderManDIY.com

A post shared by Goodwill (@goodwillintl) on Jun 1, 2017 at 11:04pm PDT

//platform.instagram.com/en_US/embeds.js

Spider-Man: Homecoming has other notable brand partners. Built around the “Be a Community Hero. Shop Goodwill,” the re-seller and jobs providing retailer is partnering with the film to promote #HeroStyle and “help to create job training and placement opportunities for your neighbors and protect the environment.”

Haute accessory brand Charlotte Olympia is offering high-end Spider-Man-themed products in a capsule collection launching July 5th:

#CharlotteOlympia teams up with the world’s most iconic web-slinger for a capsule collection launching 5th July! #COxSpiderMan #CaughtInCharlottesWeb #Marvel #SpiderMan @Marvel

A post shared by Charlotte Olympia OFFICIAL (@charlotte_olympia) on Jun 26, 2017 at 8:38am PDT

//platform.instagram.com/en_US/embeds.js

Other partners include Synchrony Bank—where you can get a Marvel MasterCard—and General Mills, featuring Spider-Man packaging (which is a change from the Kellogg’s Spider-Man limited edition cereal a few years ago.)

Also boasting an outpost in Times Square, Dave and Busters, is hosting Spider-Man games:

Play the NEW Spider-Man: Homecoming Arcade Game for Free* with $10 Power Card® purchase! https://t.co/d9uwC4KYME pic.twitter.com/k4crkrJl5W

— Dave & Buster's (@DaveandBusters) June 27, 2017

//platform.twitter.com/widgets.js

While not an official partner, Starbucks got some exposure by appearing in a Sony Pictures promo, when real customers were shocked to have Spidey drop by in this NYC stunt (watch for the cameo by Stan Lee):

The post Watch Spider-Man Sling Brands, On- and Off-Screen appeared first on brandchannel:.

from WordPress https://glenmenlow.wordpress.com/2017/07/03/watch-spider-man-sling-brands-on-and-off-screen/ via IFTTT

[markjsousa]

Watch Spider-Man Sling Brands, On- and Off-Screen

The 2002 film Spider-Man is not known as a revolutionary point in product placement history. But that film accomplished the (now common) feat of digitally replacing the film’s Dr. Pepper soda logos with Miranda soda logos for the international market.

Digitally changing brand logos is now a common practice in product placement. So now, 15 years later, the Spider-Man franchise is getting another reboot. Will its product placements and brand tie-ins similarly break the mold?

One major change in Spider-Man: Homecoming is a move away from Sony ubiquity. In the first post-2002 reboot of the franchise, 2012’s The Amazing Spider-Man and 2014’s The Amazing Spider-Man 2, Sony was everywhere. There were Sony laptops, Sony digital cameras, and a major campaign built around the web-slinger for Sony’s Xperia smart phone. Sony Pictures, it comes as no surprise, owns the film rights to Spider-Man.

This time around, just as Peter Parker is teaming up with Tony “Iron Man” Stark, so is Sony teaming up with Dell. The “Partners” section of the official Spider-Man: Homecoming website announces that “Dell is teaming up with Sony, a long time Dell customer and partner, both in front of and behind the camera on this summer’s highly anticipated film, Spider-Man: Homecoming.

The partnership swung into action in late May with the “Superpower meets Super Powered” theme to launch the hottest new film and Dell’s new Inspiron 15 Gaming laptop.”

Super powered gaming machine? You read that right. See our Inspiron 15 7000 in action in Spider-Man: Homecoming http://pic.twitter.com/UzQlaGrkU7

— Dell (@Dell) June 21, 2017

Dell also sponsored the movie’s premiere, while star Tom Holland appears in the brand’s tie-in commercial.

Captured this moment at the #SpidermanHomecoming premiere. Retweet if you'd take a selfie with Spider-Man ✌️#DellExperience http://pic.twitter.com/ov5KwmcuZX

— Dell (@Dell) June 29, 2017

As Dell’s press release notes:

Dell also collaborated with Sony Pictures Virtual Reality on Spider-Man: Homecoming VR, a new multi-platform promotional VR experience based on the upcoming film, which was created on industry-leading Dell Precision workstations. Produced by Sony Pictures Virtual Reality and developed by CreateVR, Spider-Man: Homecoming VR offers players the chance to suit up as Spider-Man, hone their web-shooting skills and sling high above New York City in pursuit of the Vulture. The VR experience will be available for free across all major VR platforms from June 30 through to the July 7 theatrical release of Spider-Man: Homecoming. Fans can get a sneak preview of the VR experience at select Cinemark theaters in the U.S., where Dell’s PC line of VR-ready products for consumers – a top choice for VR fanatics and VR newbies alike – will be used in demonstrations.

Timed with opening weekend of Spider-Man: Homecoming, Dell and Sony Pictures will also invite fans to step into Spidey’s shoes. Passersby will be able to race to the top of a New York City skyscraper using their mobile phones in Times Square by participating in an immersive, interactive Spider-Man Scramble experience on some of the largest digital billboards in New York City.

Play Spider-Man Scramble LIVE in Times Square now. Look for the Inspiron 15 Gaming laptop. You can’t miss it. #SpiderManHomecoming http://pic.twitter.com/nQRyvzHbIm

— Dell (@Dell) June 30, 2017

The video game will be live on Clear Channel Outdoor’s digital billboard on Broadway between 46th and 47th Street from June 30-July 1 and July 7-8 (from 2 – 10 p.m. ET) in Times Square allowing fans the opportunity to swing by Duffy Square and show off their Spidey skills.

Against a backdrop of the real-life buildings in Times Square, players will control Spider-Man via their mobile phones as he races up two massive digital screens in front of the Times Square audience. The Spider-Man Scramble game was created on by Dell Precision mobile workstations, which will project and operate the Times Square billboards.

Gone are the days of simply plopping some tech or a soda can in a scene and calling it a product placement day. Today’s film-brand partnerships are multi-dimensional, and are deeply interwoven with a film, extending well offscreen. For example, six months before the film’s premiere, Spider-Man: Homecoming, star Tom Holland appeared on behalf of Dell at its CES 2017 presence.

In the 2004 film Spider-Man 2, Peter Parker works as a pizza delivery boy for local New York City pizzeria Joe’s. Marvel’s Iron Fist Netflix series also apparently has a cute homage to Joe’s Pizza. No locals this time around though. For Homecoming, Spider-Man has teamed up with Pizza Hut, the official pizza of the film, which says it is “Delivering the hero you crave: Cheesy Bites Pizza, with 28 poppable cheese-filled bites baked right into the crust.” While Joe’s restricted the movie’s pizza reach to Greenwich Village, Pizza Hut lets the film reach as far as Indonesia with branded packaging and deals.

Quite apropos, vloggers at ToyScouter made a Spider-themed Pizza Hut spoof a few months ago that has been viewed a whopping 6.8 million times.

As with Dell, Tom Holland is again turning up to do offscreen promotion for Spider-Man: Homecoming’s car partner Audi. An Audi ad features the star as a student driver. Several Audi models will also appear in the film.

Digitally changing one soda label to another was a Spider-Man feat 15 year ago. Digitally duplicating new Spider-Man star Tom Holland for a Mexican cinema chain Cinepolis commercial is the modern version.

And here—along with the appearances in the NBA Finals spots, Audi and Dell spots—demonstrates how far Spider-Man product placement has come in 15 years. Franchise stars are now expected to not only hold the product in the film but also be an involved and prominent offscreen partner.

We are SUPER excited to see our local hero, Spider-Man, swing back into theaters this July with @spidermanmovie! To celebrate his return, @sonypictures is launching a #contest challenging #Spidey fans to create their own #DIY take on the iconic #SpiderMan suit, and enter for a chance to #win a trip to the world premiere! Shop #HeroStyle at #Goodwill and get your Spidey on today! www.SpiderManDIY.com

A post shared by Goodwill (@goodwillintl) on Jun 1, 2017 at 11:04pm PDT

Spider-Man: Homecoming has other notable brand partners. Built around the “Be a Community Hero. Shop Goodwill,” the re-seller and jobs providing retailer is partnering with the film to promote #HeroStyle and “help to create job training and placement opportunities for your neighbors and protect the environment.”

Haute accessory brand Charlotte Olympia is offering high-end Spider-Man-themed products in a capsule collection launching July 5th:

#CharlotteOlympia teams up with the world’s most iconic web-slinger for a capsule collection launching 5th July! #COxSpiderMan #CaughtInCharlottesWeb #Marvel #SpiderMan @Marvel

A post shared by Charlotte Olympia OFFICIAL (@charlotte_olympia) on Jun 26, 2017 at 8:38am PDT

Other partners include Synchrony Bank—where you can get a Marvel MasterCard—and General Mills, featuring Spider-Man packaging (which is a change from the Kellogg’s Spider-Man limited edition cereal a few years ago.)

Also boasting an outpost in Times Square, Dave and Busters, is hosting Spider-Man games:

Play the NEW Spider-Man: Homecoming Arcade Game for Free* with $10 Power Card® purchase! https://t.co/d9uwC4KYME http://pic.twitter.com/k4crkrJl5W

— Dave & Buster's (@DaveandBusters) June 27, 2017

While not an official partner, Starbucks got some exposure by appearing in a Sony Pictures promo, when real customers were shocked to have Spidey drop by in this NYC stunt (watch for the cameo by Stan Lee):

The post Watch Spider-Man Sling Brands, On- and Off-Screen appeared first on brandchannel:.

[joejstrickl]

Watch Spider-Man Sling Brands, On- and Off-Screen

The 2002 film Spider-Man is not known as a revolutionary point in product placement history. But that film accomplished the (now common) feat of digitally replacing the film’s Dr. Pepper soda logos with Miranda soda logos for the international market.

Digitally changing brand logos is now a common practice in product placement. So now, 15 years later, the Spider-Man franchise is getting another reboot. Will its product placements and brand tie-ins similarly break the mold?

One major change in Spider-Man: Homecoming is a move away from Sony ubiquity. In the first post-2002 reboot of the franchise, 2012’s The Amazing Spider-Man and 2014’s The Amazing Spider-Man 2, Sony was everywhere. There were Sony laptops, Sony digital cameras, and a major campaign built around the web-slinger for Sony’s Xperia smart phone. Sony Pictures, it comes as no surprise, owns the film rights to Spider-Man.

This time around, just as Peter Parker is teaming up with Tony “Iron Man” Stark, so is Sony teaming up with Dell. The “Partners” section of the official Spider-Man: Homecoming website announces that “Dell is teaming up with Sony, a long time Dell customer and partner, both in front of and behind the camera on this summer’s highly anticipated film, Spider-Man: Homecoming.

The partnership swung into action in late May with the “Superpower meets Super Powered” theme to launch the hottest new film and Dell’s new Inspiron 15 Gaming laptop.”

Super powered gaming machine? You read that right. See our Inspiron 15 7000 in action in Spider-Man: Homecoming pic.twitter.com/UzQlaGrkU7

— Dell (@Dell) June 21, 2017

Dell also sponsored the movie’s premiere, while star Tom Holland appears in the brand’s tie-in commercial.

Captured this moment at the #SpidermanHomecoming premiere. Retweet if you'd take a selfie with Spider-Man ✌️#DellExperience pic.twitter.com/ov5KwmcuZX

— Dell (@Dell) June 29, 2017

As Dell’s press release notes:

Dell also collaborated with Sony Pictures Virtual Reality on Spider-Man: Homecoming VR, a new multi-platform promotional VR experience based on the upcoming film, which was created on industry-leading Dell Precision workstations. Produced by Sony Pictures Virtual Reality and developed by CreateVR, Spider-Man: Homecoming VR offers players the chance to suit up as Spider-Man, hone their web-shooting skills and sling high above New York City in pursuit of the Vulture. The VR experience will be available for free across all major VR platforms from June 30 through to the July 7 theatrical release of Spider-Man: Homecoming. Fans can get a sneak preview of the VR experience at select Cinemark theaters in the U.S., where Dell’s PC line of VR-ready products for consumers – a top choice for VR fanatics and VR newbies alike – will be used in demonstrations.

Timed with opening weekend of Spider-Man: Homecoming, Dell and Sony Pictures will also invite fans to step into Spidey’s shoes. Passersby will be able to race to the top of a New York City skyscraper using their mobile phones in Times Square by participating in an immersive, interactive Spider-Man Scramble experience on some of the largest digital billboards in New York City.

Play Spider-Man Scramble LIVE in Times Square now. Look for the Inspiron 15 Gaming laptop. You can’t miss it. #SpiderManHomecoming pic.twitter.com/nQRyvzHbIm

— Dell (@Dell) June 30, 2017

The video game will be live on Clear Channel Outdoor’s digital billboard on Broadway between 46th and 47th Street from June 30-July 1 and July 7-8 (from 2 – 10 p.m. ET) in Times Square allowing fans the opportunity to swing by Duffy Square and show off their Spidey skills.

Against a backdrop of the real-life buildings in Times Square, players will control Spider-Man via their mobile phones as he races up two massive digital screens in front of the Times Square audience. The Spider-Man Scramble game was created on by Dell Precision mobile workstations, which will project and operate the Times Square billboards.

Gone are the days of simply plopping some tech or a soda can in a scene and calling it a product placement day. Today’s film-brand partnerships are multi-dimensional, and are deeply interwoven with a film, extending well offscreen. For example, six months before the film’s premiere, Spider-Man: Homecoming, star Tom Holland appeared on behalf of Dell at its CES 2017 presence.

In the 2004 film Spider-Man 2, Peter Parker works as a pizza delivery boy for local New York City pizzeria Joe’s. Marvel’s Iron Fist Netflix series also apparently has a cute homage to Joe’s Pizza. No locals this time around though. For Homecoming, Spider-Man has teamed up with Pizza Hut, the official pizza of the film, which says it is “Delivering the hero you crave: Cheesy Bites Pizza, with 28 poppable cheese-filled bites baked right into the crust.” While Joe’s restricted the movie’s pizza reach to Greenwich Village, Pizza Hut lets the film reach as far as Indonesia with branded packaging and deals.

Quite apropos, vloggers at ToyScouter made a Spider-themed Pizza Hut spoof a few months ago that has been viewed a whopping 6.8 million times.

As with Dell, Tom Holland is again turning up to do offscreen promotion for Spider-Man: Homecoming’s car partner Audi. An Audi ad features the star as a student driver. Several Audi models will also appear in the film.

Digitally changing one soda label to another was a Spider-Man feat 15 year ago. Digitally duplicating new Spider-Man star Tom Holland for a Mexican cinema chain Cinepolis commercial is the modern version.

And here—along with the appearances in the NBA Finals spots, Audi and Dell spots—demonstrates how far Spider-Man product placement has come in 15 years. Franchise stars are now expected to not only hold the product in the film but also be an involved and prominent offscreen partner.

We are SUPER excited to see our local hero, Spider-Man, swing back into theaters this July with @spidermanmovie! To celebrate his return, @sonypictures is launching a #contest challenging #Spidey fans to create their own #DIY take on the iconic #SpiderMan suit, and enter for a chance to #win a trip to the world premiere! Shop #HeroStyle at #Goodwill and get your Spidey on today! www.SpiderManDIY.com

A post shared by Goodwill (@goodwillintl) on Jun 1, 2017 at 11:04pm PDT

Spider-Man: Homecoming has other notable brand partners. Built around the “Be a Community Hero. Shop Goodwill,” the re-seller and jobs providing retailer is partnering with the film to promote #HeroStyle and “help to create job training and placement opportunities for your neighbors and protect the environment.”

Haute accessory brand Charlotte Olympia is offering high-end Spider-Man-themed products in a capsule collection launching July 5th:

#CharlotteOlympia teams up with the world’s most iconic web-slinger for a capsule collection launching 5th July! #COxSpiderMan #CaughtInCharlottesWeb #Marvel #SpiderMan @Marvel

A post shared by Charlotte Olympia OFFICIAL (@charlotte_olympia) on Jun 26, 2017 at 8:38am PDT

Other partners include Synchrony Bank—where you can get a Marvel MasterCard—and General Mills, featuring Spider-Man packaging (which is a change from the Kellogg’s Spider-Man limited edition cereal a few years ago.)

Also boasting an outpost in Times Square, Dave and Busters, is hosting Spider-Man games:

Play the NEW Spider-Man: Homecoming Arcade Game for Free* with $10 Power Card® purchase! https://t.co/d9uwC4KYME pic.twitter.com/k4crkrJl5W

— Dave & Buster's (@DaveandBusters) June 27, 2017

While not an official partner, Starbucks got some exposure by appearing in a Sony Pictures promo, when real customers were shocked to have Spidey drop by in this NYC stunt (watch for the cameo by Stan Lee):

The post Watch Spider-Man Sling Brands, On- and Off-Screen appeared first on brandchannel:.

[ferretbuzz]

‘Spider-Man: Homecoming’ NBA Finals TV Spot Features DJ Khaled

‘Spider-Man: Homecoming’ NBA Finals TV Spot Features DJ Khaled

Sony Pictures has released another NBA Finals spot for the upcoming Spider-Man: Homecoming.

Some of the most entertaining promotional material for Marvel and Sony’s upcoming Spider-Man: Homecoming has been the NBA Finals TV spots. These ads have been serialized, following Peter Parker (Tom Holland) as he tries to get snacks for Tony Stark’s (Robert Downey Jr.) NBA Finals viewing party. The…