#the texan man claims another straight dude -.-

[tsnbrainrot]

i feel so stupid, i've watched s4 so many times and i never noticed the colours change in 'it's a terrible life' when zacharia brings dean out of the little angels made dream life..........

[wineanddinosaur]

8 Things You Should Know About Deep Eddy Vodka

Soon after its debut in 2010, Deep Eddy Vodka became one of the fastest-growing spirits brands in the U.S., an added achievement considering it came of age around the same time craft cocktail culture exploded. The vodka is fairly basic: It is column-distilled (standard vodka operating procedure), charcoal-filtered (which may be meaningless, more on that later), and available in an adorable rainbow of flavors. But the fairly run-of-the-mill product lineup may be exactly what Deep Eddy has going for it: It’s casual, affable, and approachable, with a very low price point of about $15 to $20 per bottle.

Like another super-chill Texan export we know, the Austin-based vodka brand seems to straddle the divide between craft/indie culture (local-ish ingredients, brand cohesion) and a more relaxed, everyday drinking vibe. Read on for seven more things you should know about the brand behind the bottle.

‘Deep Eddy’ is named after a swimming pool.

“Deep Eddy” sounds like the guy who always has a poetry quote or walks around perpetually prepared to express himself in haiku. That’s not who this vodka is named for. The “Deep Eddy” here refers and pays homage to the oldest swimming pool in Texas, built in 1915 on the outskirts of Austin and adjacent to the banks of the Colorado River (before it was converted into a man made pool, the “eddy” was literally just that, a swirl of cool water from the Colorado River that Texans used to cool off in). Considering that’s almost 100 years of Texans cooling off and relaxing without a ton of clothes on, it seems like a decent name for a vodka.

Its flavors read like a Life Savers pack.

Deep Eddy actually debuted with its Sweet Tea flavor, a vodka infused with Indonesian black tea, no doubt owing in part to co-founder Clayton Christopher’s previous connections to the tea industry via Sweet Leaf Tea Co. (But also because life is hard and you might as well get to the delicious iced tea-flavored stuff ASAP.) Later, Deep Eddy debuted a “regular” vodka, but today the final roster of Deep Eddy products reads adorably (deceptively) wholesome: Ruby Red, Orange, Lemon, Cranberry, Peach, Iced Tea, and Original.

Deep Eddy is corn-based, which might matter.

Deep Eddy is corn-based, like Tito’s, sourcing corn from Indiana farms. Given that the vodka distillation process strips away most everything but the ethanol, the source material for vodka is often a matter of what starch source grows most economically. Considering Deep Eddy is column-distilled 10 times, this really means near-eradication of anything but the ethanol. It’s further charcoal-filtered four times, which theoretically makes it smoother.

Like your Brita water, Deep Eddy is charcoal-filtered.

The reason Jack Daniels is called “Tennessee Whiskey” and not bourbon is because it’s filtered through charcoal in what’s called the Lincoln County Process. (Jack D. seems to be doing fine without the bourbon designation, but we digress.) Charcoal filtering removes impurities, and can affect texture, or mouthfeel, of distillates, which is why Deep Eddy filters theirs through charcoal four times.

It might seem strange to filter the most neutral spirit, but then, if you’ve ever tasted Brita-filtered water and tried the metallic sludge water from your tap again, you’ll realize that some impurities are invisible.

The charcoal part might not matter.

Vodka can be filtered through charcoal, lava rock, sustainable micron paper, or coconut husks. The theory here is that the flavor of vodka, and maybe more realistically its final “mouthfeel” or texture, changes based on what the spirit is filtering through (and how many times). Lest you get entranced by someone selling you $80 vodka that’s been filtered through foraged wedding bouquet flower petals (it could happen), though, know this: Some distillers call this straight-up nonsense, arguing the magic happens in the distilling process, emphasizing source material and distilling style, such as pot or column.

Fortunately for no-nonsense drinkers, Deep Eddy doesn’t go for uber-precious filtration material: Charcoal is run-of-the-mill in a good way, and definitively shown to remove impurities. Just ask your pores.

Deep Eddy debuted at just the right time.

Clayton Christopher, Gary Crowell, and Chad Auler founded Deep Eddy in 2010, which was a big year for meat dresses, yes, but also a year that vodka started making a comeback after being summarily dismissed by the first wave of the craft cocktail movement (imagine a bunch of handsome, sharp-jawed dudes in suspenders shooing you away from their basement Victrola listening party; that must be what vodka felt like). By 2010, though, the vodka market was making a credible comeback, with bartenders finding it a useful “gateway” liquor for the craft cocktail newbies. Deep Eddy got into the game just in time.

It’s not a quaint craft vodka.

Auler, Crowell, and Christopher founded Deep Eddy and stuck with it for five years, but it’s not so much a scrappy craft spirits brand as a strategic business decision. In 2016, the firm sold the brand to Heaven Hill Distillery for $400 million, putting Deep Eddy in the company of bourbon brands like Elijah Craig and Evan Williams. Christopher had previously founded Sweet Leaf Tea Co. and sold that to Nestle and would go on to form a nice little venture capital firm with a former Coca-Cola executive. Crowell went on to work in whiskey, eventually returning to vodka in 2018 with a slightly more boutique take on the stuff, Goodnight Loving Vodka.

Deep Eddy’s vintage van won a niche marketing award.

Some brands — cough, cough, Tito’s — try to earn “craft” cred with claims of authenticity, like being “handmade.” (Even if it was ultimately ruled untrue in Tito’s case, it’s understandably easy to feel good about your drink being made by hand when you see its grinning founder and, well, his hands.)

Deep Eddy seems to live entirely in its chill, summery, swimming-hole vibe, with no real human faces behind the bottle, but lots of brand vitality. In fact, Deep Eddy won “Best Mobile Marketing” (a category that extends beyond the Oscar Mayer wiener truck, it turns out) for the three 1946- and 1947-era vintage Spartan trailers that traveled cross-country to preach the McConaughey-chill-level gospel of Deep Eddy.

The article 8 Things You Should Know About Deep Eddy Vodka appeared first on VinePair.

source https://vinepair.com/articles/deep-eddy-vodka-lemon-grapefruit-guide/

[johnboothus]

8 Things You Should Know About Deep Eddy Vodka

Soon after its debut in 2010, Deep Eddy Vodka became one of the fastest-growing spirits brands in the U.S., an added achievement considering it came of age around the same time craft cocktail culture exploded. The vodka is fairly basic: It is column-distilled (standard vodka operating procedure), charcoal-filtered (which may be meaningless, more on that later), and available in an adorable rainbow of flavors. But the fairly run-of-the-mill product lineup may be exactly what Deep Eddy has going for it: It’s casual, affable, and approachable, with a very low price point of about $15 to $20 per bottle.

Like another super-chill Texan export we know, the Austin-based vodka brand seems to straddle the divide between craft/indie culture (local-ish ingredients, brand cohesion) and a more relaxed, everyday drinking vibe. Read on for seven more things you should know about the brand behind the bottle.

‘Deep Eddy’ is named after a swimming pool.

“Deep Eddy” sounds like the guy who always has a poetry quote or walks around perpetually prepared to express himself in haiku. That’s not who this vodka is named for. The “Deep Eddy” here refers and pays homage to the oldest swimming pool in Texas, built in 1915 on the outskirts of Austin and adjacent to the banks of the Colorado River (before it was converted into a man made pool, the “eddy” was literally just that, a swirl of cool water from the Colorado River that Texans used to cool off in). Considering that’s almost 100 years of Texans cooling off and relaxing without a ton of clothes on, it seems like a decent name for a vodka.

Its flavors read like a Life Savers pack.

Deep Eddy actually debuted with its Sweet Tea flavor, a vodka infused with Indonesian black tea, no doubt owing in part to co-founder Clayton Christopher’s previous connections to the tea industry via Sweet Leaf Tea Co. (But also because life is hard and you might as well get to the delicious iced tea-flavored stuff ASAP.) Later, Deep Eddy debuted a “regular” vodka, but today the final roster of Deep Eddy products reads adorably (deceptively) wholesome: Ruby Red, Orange, Lemon, Cranberry, Peach, Iced Tea, and Original.

Deep Eddy is corn-based, which might matter.

Deep Eddy is corn-based, like Tito’s, sourcing corn from Indiana farms. Given that the vodka distillation process strips away most everything but the ethanol, the source material for vodka is often a matter of what starch source grows most economically. Considering Deep Eddy is column-distilled 10 times, this really means near-eradication of anything but the ethanol. It’s further charcoal-filtered four times, which theoretically makes it smoother.

Like your Brita water, Deep Eddy is charcoal-filtered.

The reason Jack Daniels is called “Tennessee Whiskey” and not bourbon is because it’s filtered through charcoal in what’s called the Lincoln County Process. (Jack D. seems to be doing fine without the bourbon designation, but we digress.) Charcoal filtering removes impurities, and can affect texture, or mouthfeel, of distillates, which is why Deep Eddy filters theirs through charcoal four times.

It might seem strange to filter the most neutral spirit, but then, if you’ve ever tasted Brita-filtered water and tried the metallic sludge water from your tap again, you’ll realize that some impurities are invisible.

The charcoal part might not matter.

Vodka can be filtered through charcoal, lava rock, sustainable micron paper, or coconut husks. The theory here is that the flavor of vodka, and maybe more realistically its final “mouthfeel” or texture, changes based on what the spirit is filtering through (and how many times). Lest you get entranced by someone selling you $80 vodka that’s been filtered through foraged wedding bouquet flower petals (it could happen), though, know this: Some distillers call this straight-up nonsense, arguing the magic happens in the distilling process, emphasizing source material and distilling style, such as pot or column.

Fortunately for no-nonsense drinkers, Deep Eddy doesn’t go for uber-precious filtration material: Charcoal is run-of-the-mill in a good way, and definitively shown to remove impurities. Just ask your pores.

Deep Eddy debuted at just the right time.

Clayton Christopher, Gary Crowell, and Chad Auler founded Deep Eddy in 2010, which was a big year for meat dresses, yes, but also a year that vodka started making a comeback after being summarily dismissed by the first wave of the craft cocktail movement (imagine a bunch of handsome, sharp-jawed dudes in suspenders shooing you away from their basement Victrola listening party; that must be what vodka felt like). By 2010, though, the vodka market was making a credible comeback, with bartenders finding it a useful “gateway” liquor for the craft cocktail newbies. Deep Eddy got into the game just in time.

It’s not a quaint craft vodka.

Auler, Crowell, and Christopher founded Deep Eddy and stuck with it for five years, but it’s not so much a scrappy craft spirits brand as a strategic business decision. In 2016, the firm sold the brand to Heaven Hill Distillery for $400 million, putting Deep Eddy in the company of bourbon brands like Elijah Craig and Evan Williams. Christopher had previously founded Sweet Leaf Tea Co. and sold that to Nestle and would go on to form a nice little venture capital firm with a former Coca-Cola executive. Crowell went on to work in whiskey, eventually returning to vodka in 2018 with a slightly more boutique take on the stuff, Goodnight Loving Vodka.

Deep Eddy’s vintage van won a niche marketing award.

Some brands — cough, cough, Tito’s — try to earn “craft” cred with claims of authenticity, like being “handmade.” (Even if it was ultimately ruled untrue in Tito’s case, it’s understandably easy to feel good about your drink being made by hand when you see its grinning founder and, well, his hands.)

Deep Eddy seems to live entirely in its chill, summery, swimming-hole vibe, with no real human faces behind the bottle, but lots of brand vitality. In fact, Deep Eddy won “Best Mobile Marketing” (a category that extends beyond the Oscar Mayer wiener truck, it turns out) for the three 1946- and 1947-era vintage Spartan trailers that traveled cross-country to preach the McConaughey-chill-level gospel of Deep Eddy.

The article 8 Things You Should Know About Deep Eddy Vodka appeared first on VinePair.

Via https://vinepair.com/articles/deep-eddy-vodka-lemon-grapefruit-guide/

source https://vinology1.weebly.com/blog/8-things-you-should-know-about-deep-eddy-vodka

[junker-town]

Which NFL replacement quarterback would you want?

Brad Penner-USA TODAY Sports

Daniel Jones? Gardner Minshew? Teddy Bridgewater? uh ... Colt McCoy?

2019 has been the year of the backup quarterback.

Nine different starting passers have been sidelined either by injury or ineffective play through just four weeks of the regular season — and that doesn’t count Jacoby Brissett’s ascent following Andrew Luck’s abrupt retirement. That’s been a crisis for some teams and an opportunity for others.

Some of these starters-by-necessity have exceeded expectations, like Gardner Minshew in Jacksonville or Daniel Jones in New York — each of whom is riding a two-game winning streak. Others, like Chase Daniel or Teddy Bridgewater, have failed to dazzle but have still done enough to lead their teams to victory.

So given what we know through four weeks, which backup passer who’s been pressed into a starting role would you build a team around?

Daniel Jones

I know, I know. I was probably very, very wrong about Jones when the Giants made him the sixth overall pick of last spring’s draft. I looked at him and saw a player whose measurables and collegiate production were separated by a gulf as wide as the Pacific Ocean. But after averaging 6.2 adjusted yards per pass over three seasons as a zero-time All-ACC honoree at Duke, Jones has revived the Giants, averaging 7.9 adjusted yards per attempt in his two starts.

More importantly, he’s looked like he’s belonged behind center as an NFL quarterback. Jones wasn’t overwhelmed in the pocket while leading New York back from an 18-point second half deficit against the Buccaneers in his first pro start, even without Saquon Barkley in the lineup.

His second start, which saw him throw a pair of interceptions in an easy win over a bad Washington team, wasn’t as strong statistically but was still somehow similarly inspiring. Jones looked light years better than Dwayne Haskins, the former Ohio State QB selected nine slots after him in April. While Haskins struggled under pressure and failed to get his timing right, Jones remained composed in the pocket, mostly made the right decisions, and used his legs to avoid pressure — he ran for 33 yards while not taking a sack all afternoon.

Jones seems to have a better innate feel for the NFL game than he did at the college level, and he’s used that to inspire hope in New York and potentially save head coach Pat Shurmur’s job. If I’m building an offense from scratch around one player who didn’t start in Week 1, the former Blue Devil is my guy.

I’m not the only one that feels this way, though there’s more than one correct answer (helllooooo, Mr. Minshew).

Danny Dimes is the best replacement QB that's starting right now, according to our readers. Do you agree? pic.twitter.com/SHb0tb3RK9

— SB Nation (@SBNation) October 3, 2019

— Christian D’Andrea

Gardner Minshew

There’s something to be said for anyone who fully embraces the idea that playing football for a living should be fun. Minshew Mania isn’t just about the mustache or the NSFW workout anecdotes, though. He’s a competitor who takes his job seriously (sometimes, maybe a little too seriously), while also approaching life off the field with a carpe diem attitude. Minshew is someone who can go hang out with Uncle Rico and then turn around the next day and march his team down the field for a game-winning drive.

That last part is important, too. A quarterback can’t just be a Cool Dude. He’s gotta wins games. Everything he’s done so far in his career suggests he’s up for that task.

When Minshew was called into duty in the first half of his first NFL game, he completed 13 straight passes and went toe-for-toe, at least for a little while, with Patrick Mahomes. In a game he wasn’t even supposed to play in, Minshew completed 22 of 25 passes for 275 yards, two touchdowns, and an interception that wasn’t in fault.

The next week, he put the Jaguars in a position to beat the Texans at home. With just over three minutes to go and down 13-6, Minshew came alive on a 14-play drive that included his pivotal 18-yard scramble on fourth-and-10. Two plays later, he hit DJ Chark with a touchdown pass. Despite Minshew’s clutchness, Doug Marrone opted to take the ball out of his hands on the two-point conversion attempt and it failed.

The next week, Minshew easily handled the Titans, a team the Jags had only one win against in their previous seven tries. The following week, he was instrumental in Jacksonville digging out of a 17-3 hole in Denver.

His most impressive moment of the day, and probably his career, was all the dancing he did to keep a play alive, with Von Miller and Bradley Chubb up in his business, until he found an open Ryquell Armstead for the touchdown:

TOP 3 PLAYS FROM TODAY PLAY #1: #Jaguars QB @GardnerMinshew5 ➡️ RB @track_chaser. Fantastic pocket presence. Evades pass rush. Finds open man in the end zone. pic.twitter.com/12hUK74JVh

— Big Cat Country (@BigCatCountry) September 30, 2019

The Broncos took a one-point lead with a 1:32 remaining, but Minshew didn’t bat an eye. He helped get the Jaguars into field goal territory with two big passes: 32 yards to Dede Westbrook and 17 yards to Chris Conley.

The Jaguars are now 2-2 and could easily be 3-0 with Minshew as their starter, and they’re right in the thick of things in the AFC South. His performance through the first month has vaulted him to the top of the Rookie of the Year race.

There was a lot of reason to doubt Minshew coming in. He was a sixth-round draft pick. He looked shaky for most of the preseason. What’s the shelf life on a phenomenon like this anyway? But so far, he’s proved he belongs — and that he can enjoy every second of it. Sign me up. — Sarah Hardy

Kyle Allen

Yes, I’m sure you’re surprised that I didn’t pick Gardner Minshew, but someone claimed him before I could, smh. No, but seriously, what Allen has done over two weeks as the Panthers’ starting QB while Cam Newton rehabs a foot injury has been quite impressive.

Before getting into how he did, his backstory is pretty interesting, too. Allen is a former five-star recruit who started his career at Texas A&M. He started in five games as a true freshman, and split time with fellow former Aggie Kyler Murray before transferring to Houston. There, he played in just four games before declaring for the NFL Draft and signing as an undrafted free agent with the Panthers in 2018. He eventually started (and won) their Week 17 game and earned the backup job this preseason.

But back to what Allen has done so far in Carolina this year. In his first start against the Arizona Cardinals, Allen went 19-of-26 passing for 261 yards and a whopping four touchdowns to give the Panthers their first win of the season.

Curtco leaves him in the dust here #CARvsAZ | #KeepPounding pic.twitter.com/GIxlPJcYR4

— Carolina Panthers (@Panthers) September 22, 2019

In Week 4 against the Texans, Allen completed 24 of 34 passes for 232 yards. His best play of the day came when he evaded this sack from J.J. Watt:

Kyle Allen avoided that JJ Watt sack!#KeepPounding pic.twitter.com/vZRfCwDHZk

— Carolina Panthers (@Panthers) September 29, 2019

Not only did that keep the drive alive, but it took some time off the clock and set the Panthers up for an easier field goal. They went ahead 16-10 with 31 seconds remaining, which only left the Texans (who had no timeouts) a chance to get to midfield and throw up a prayer.

Sure, it certainly helps Allen to have weapons like Christian McCaffrey, Greg Olsen, and Curtis Samuel around him, but stepping up like this with not a whole lot of college experience under his belt is really cool to see. — Morgan Moriarty

Teddy Bridgewater

With rookies like Jones, Minshew, and Allen all balling out, it’s hard to argue in favor of other replacement quarterbacks, but the rest of the list isn’t too shabby. One player who seems consistently overlooked is New Orleans Saints backup Teddy Bridgewater, so I’m going to say some words at your face about him and why he’d be good to build around.

First and foremost: Bridgewater has a lot of experience for his age. He’s still just 26 years old, but has played in 38 regular season games, including a full 16 games as starter for the Vikings in 2015. He was thrown into a difficult situation when he severely injured his knee in 2016, but he came out the other end in one piece.

Now, he’s playing for the Saints, who are without Drew Brees, one of the absolute best to ever throw the ball. The Saints are playing smart football with Bridgewater, not asking him to go deep a lot or win the game with scrambling. Some might consider that a lack of faith in Bridgewater’s abilities, but I tend to think it’s that it has more to do with how complete New Orleans is as a team.

In other words: the defense is good, and thus far, Bridgewater doesn’t have to put the team on his back. But he’s doing with the Saints need him to do and he’s now 2-1 as the starter this year. Given he’s played three tough teams — the Cowboys, Seahawks and Rams — with good defenses, that’s nothing to sneeze at.

Other than his experience, he’s also an efficient passer, completing 76.7 and 70.4 percent of his passes in his last two starts. In his full season as a starter for the Vikings, he went 11-5, completed 65.3 percent of his passes, threw for 3,231 yards, and made the Pro Bowl.

Bridgewater hasn’t blown anybody away this season, but he has all the tools of a successful quarterback: a big arm, good pocket presence, no fear, and he can always scramble if need be. I might be projecting a bit of my own expectations and prior feelings about Bridgewater here, but I think there’s still a ton to work with when it comes to the six-year (!) veteran. — James Brady

Those are just our picks. Maybe you prefer another replacement quarterback, like Mason Rudolph or Josh Rosen. Let us know in the comments.

[isaiahrippinus]

8 Things You Should Know About Deep Eddy Vodka

Soon after its debut in 2010, Deep Eddy Vodka became one of the fastest-growing spirits brands in the U.S., an added achievement considering it came of age around the same time craft cocktail culture exploded. The vodka is fairly basic: It is column-distilled (standard vodka operating procedure), charcoal-filtered (which may be meaningless, more on that later), and available in an adorable rainbow of flavors. But the fairly run-of-the-mill product lineup may be exactly what Deep Eddy has going for it: It’s casual, affable, and approachable, with a very low price point of about $15 to $20 per bottle.

Like another super-chill Texan export we know, the Austin-based vodka brand seems to straddle the divide between craft/indie culture (local-ish ingredients, brand cohesion) and a more relaxed, everyday drinking vibe. Read on for seven more things you should know about the brand behind the bottle.

‘Deep Eddy’ is named after a swimming pool.

“Deep Eddy” sounds like the guy who always has a poetry quote or walks around perpetually prepared to express himself in haiku. That’s not who this vodka is named for. The “Deep Eddy” here refers and pays homage to the oldest swimming pool in Texas, built in 1915 on the outskirts of Austin and adjacent to the banks of the Colorado River (before it was converted into a man made pool, the “eddy” was literally just that, a swirl of cool water from the Colorado River that Texans used to cool off in). Considering that’s almost 100 years of Texans cooling off and relaxing without a ton of clothes on, it seems like a decent name for a vodka.

Its flavors read like a Life Savers pack.

Deep Eddy actually debuted with its Sweet Tea flavor, a vodka infused with Indonesian black tea, no doubt owing in part to co-founder Clayton Christopher’s previous connections to the tea industry via Sweet Leaf Tea Co. (But also because life is hard and you might as well get to the delicious iced tea-flavored stuff ASAP.) Later, Deep Eddy debuted a “regular” vodka, but today the final roster of Deep Eddy products reads adorably (deceptively) wholesome: Ruby Red, Orange, Lemon, Cranberry, Peach, Iced Tea, and Original.

Deep Eddy is corn-based, which might matter.

Deep Eddy is corn-based, like Tito’s, sourcing corn from Indiana farms. Given that the vodka distillation process strips away most everything but the ethanol, the source material for vodka is often a matter of what starch source grows most economically. Considering Deep Eddy is column-distilled 10 times, this really means near-eradication of anything but the ethanol. It’s further charcoal-filtered four times, which theoretically makes it smoother.

Like your Brita water, Deep Eddy is charcoal-filtered.

The reason Jack Daniels is called “Tennessee Whiskey” and not bourbon is because it’s filtered through charcoal in what’s called the Lincoln County Process. (Jack D. seems to be doing fine without the bourbon designation, but we digress.) Charcoal filtering removes impurities, and can affect texture, or mouthfeel, of distillates, which is why Deep Eddy filters theirs through charcoal four times.

It might seem strange to filter the most neutral spirit, but then, if you’ve ever tasted Brita-filtered water and tried the metallic sludge water from your tap again, you’ll realize that some impurities are invisible.

The charcoal part might not matter.

Vodka can be filtered through charcoal, lava rock, sustainable micron paper, or coconut husks. The theory here is that the flavor of vodka, and maybe more realistically its final “mouthfeel” or texture, changes based on what the spirit is filtering through (and how many times). Lest you get entranced by someone selling you $80 vodka that’s been filtered through foraged wedding bouquet flower petals (it could happen), though, know this: Some distillers call this straight-up nonsense, arguing the magic happens in the distilling process, emphasizing source material and distilling style, such as pot or column.

Fortunately for no-nonsense drinkers, Deep Eddy doesn’t go for uber-precious filtration material: Charcoal is run-of-the-mill in a good way, and definitively shown to remove impurities. Just ask your pores.

Deep Eddy debuted at just the right time.

Clayton Christopher, Gary Crowell, and Chad Auler founded Deep Eddy in 2010, which was a big year for meat dresses, yes, but also a year that vodka started making a comeback after being summarily dismissed by the first wave of the craft cocktail movement (imagine a bunch of handsome, sharp-jawed dudes in suspenders shooing you away from their basement Victrola listening party; that must be what vodka felt like). By 2010, though, the vodka market was making a credible comeback, with bartenders finding it a useful “gateway” liquor for the craft cocktail newbies. Deep Eddy got into the game just in time.

It’s not a quaint craft vodka.

Auler, Crowell, and Christopher founded Deep Eddy and stuck with it for five years, but it’s not so much a scrappy craft spirits brand as a strategic business decision. In 2016, the firm sold the brand to Heaven Hill Distillery for $400 million, putting Deep Eddy in the company of bourbon brands like Elijah Craig and Evan Williams. Christopher had previously founded Sweet Leaf Tea Co. and sold that to Nestle and would go on to form a nice little venture capital firm with a former Coca-Cola executive. Crowell went on to work in whiskey, eventually returning to vodka in 2018 with a slightly more boutique take on the stuff, Goodnight Loving Vodka.

Deep Eddy’s vintage van won a niche marketing award.

Some brands — cough, cough, Tito’s — try to earn “craft” cred with claims of authenticity, like being “handmade.” (Even if it was ultimately ruled untrue in Tito’s case, it’s understandably easy to feel good about your drink being made by hand when you see its grinning founder and, well, his hands.)

Deep Eddy seems to live entirely in its chill, summery, swimming-hole vibe, with no real human faces behind the bottle, but lots of brand vitality. In fact, Deep Eddy won “Best Mobile Marketing” (a category that extends beyond the Oscar Mayer wiener truck, it turns out) for the three 1946- and 1947-era vintage Spartan trailers that traveled cross-country to preach the McConaughey-chill-level gospel of Deep Eddy.

The article 8 Things You Should Know About Deep Eddy Vodka appeared first on VinePair.

source https://vinepair.com/articles/deep-eddy-vodka-lemon-grapefruit-guide/ source https://vinology1.tumblr.com/post/618198452497694720

[vioncentral-blog]

The Wentz Wagon Rolls On as the Eagles Stake Their Claim as the NFL's Best

https://www.vionafrica.cf/the-wentz-wagon-rolls-on-as-the-eagles-stake-their-claim-as-the-nfls-best/

The Wentz Wagon Rolls On as the Eagles Stake Their Claim as the NFL's Best

Carson Wentz was incredible in a 34-24 win over Washington Monday night. There's no other way to say it.

During a 17-point second quarter, the second-year QB connected with rookie Mack Hollins​ on a 64-yard rainbow to tie the game, coming just one play after Wentz had been crushed by a blitzing Zach Brown on a sack. Wentz then finished the half with a masterful two-minute drive, needing just 90 seconds to take the Eagles 80 yards for the TD that put them ahead for good. On a third-and-goal in the third quarter, he stepped up in a crowded pocket and jumped toward an oncoming rusher (with another lingering near his feet) to throw a perfect lob to the right side of the end zone, finding running back Corey Clement. And in the fourth, Wentz kept the Eagles' momentum alive with a magical 17-yard scramble on third down—one that had Jon Gruden asking "Where did he go?!"—before throwing his fourth touchdown of the night.

"Hard to argue Carson Wentz isn't the best quarterback we've seen this year," Gruden said near the end of Wentz's superstar turn, in which he threw for 268 yards and led the team in rushing (63 yards on eight attempts). He's now the NFL leader with 17 touchdown passes, and the first Eagles QB to throw at least three TDs in three straight games since good ol' Bobby Thomason in 1953. With the Wentz Wagon rolling, the Eagles are poised to take control of the NFC; they enter Week 8 (a home game against the reeling 49ers) as the NFL's only one-loss team. Also of note: Only two remaining teams on Philly's schedule have winning records at the moment. There was one downer for the Eagles: the loss of left tackle Jason Peters with what appears to be a major knee injury. But if he can return, or if the team can find a suitable replacement (second-year OL Halapoulivaati Vaitai, who has made seven career starts as a fill-in for Lane Johnson at right tackle, stepped in on Wentz's blindside Monday night), coach Doug Pederson has a Super Bowl contender on his hands.

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HOT READS

NOW ON THE MMQB: Andy Benoit breaks down the Bears defense … Greg Bishop sits down with Kirk Cousins … Peter King hands out Week 7 awards … and more.

LATER TODAY ON THE MMQB: Bishop explores Jared Goff's bounceback season … Albert Breer looks at 2018 draft difference-makers who aren't QBs … our newest Power Poll drops … and more. Stay tuned.

PRESS COVERAGE

The Eagles celebrate a touchdown during a win Monday night. Abbie Parr/Getty Images

1. Eagles 34, Washington 24. Ultimately the stats looked pretty similar (Philly only outgained its visitors, 371-344), but the home team pulled ahead with a 17-point second quarter and opened up a two-score lead with a 75-yard scoring drive early in the fourth quarter.

2. The Falcons, after a third straight loss, held a team meeting Monday—"our own state of the union," according to head coach Dan Quinn.

NFL Falcons in Need of Changes After Another Disappointing Offensive Performance vs. Patriots

3. After the Texans' bye week, star left tackle Duane Brown ended his holdout. "I'm just ready to get back on the field with my brothers," he said. Despite generating some buzz with Deshaun Watson, Houston is currently third in the AFC South, but considering the team's offensive line struggles, this addition gives it a hefty boost in a hard-to-predict race.

4. John Fox explained why he's fine throwing the ball seven times in a game (I think?) while also giving some financial advice (as far as I can tell?). “You just don’t take a lot of risks,” he said Monday. “It’s a little bit like investing your money. I don’t know if you want to be 100% in tech stocks. You might want to have some bonds; you might want to have some money in cash. Everything is risk/reward—including football.” However, Rick Morrissey writes, "It’s worth asking whether winning now at all costs is a good thing for Trubisky’s development."

Is it time for the Steelers to say goodbye to wide receiver Martavis Bryant? Tasos Katopodis/Getty Images

5. A week after reportedly requesting a trade from the Steelers, wideout Martavis Bryant posted on Instagram Sunday that rookie WR "Juju [Smith-Schuster] is no where near better than me" and seemed to imply that there was a lack of support from the team to help him get back into the league after his yearlong suspension for violating the league's substance abuse policy. And on Monday, he called in sick for a meeting. Bryant has officially become a problem, writes Sean Gentille.

6. Following a judge's ruling Monday, Ezekiel Elliott will be available to play against Washington Sunday.

7. It seems that Vontaze Burfict won't be fined for seemingly trying to kick Steelers fullback Roosevelt Nix after a play Sunday. Le'Veon Bell took offense to the act, tweeting "man dude gotta go man…that's not football AT ALL!!"​

8. As was feared, Browns left tackle Joe Thomas has a torn triceps and is out for the year.

9. Having played 35% of the snaps against the Bills, Bucs safety T.J. Ward, who joined the team right before Week 1, is frustrated by his lack of playing time. "I did not come here to rotate," he said. "I did not come here to be a part-time player."

10. Julius Peppers' jersey and gloves were sent to the Hall of Fame after he became the first player in league history to tally 150 sacks and 10 interceptions.

THE KICKER

Unlike some of the other beautiful touchdown celebrations we've seen this year, I don't think this one involving three Chargers slipping in the same place was planned.

Question? Comment? Story idea? Email me directly or let the team know at talkback@themmqb.com