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googlenewson · 4 years

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At the beginning of the coronavirus pandemic, companies quickly realized the old workplace benefits—on-site meals and dry-cleaning, anyone?—wouldn’t translate to remote work. Businesses raced to introduce benefits that their employees could take advantage of—and that would be most helpful— during the global crisis.

Now that the pandemic has reached the fall, companies are aiming to meet the changing needs of employees whose children are attending virtual school from home. These are some of the most innovative benefits tailored to the back-to-school season that businesses are now offering their employees.

Accenture

In August, consulting and tech firm Accenture introduced new school-day supervision for children ages 6 through 12 through a partnership with Bright Horizons. Accenture employees can pay $5 an hour—the company covers 75% of the cost—for their children to follow remote learning curriculums in a small group supervised by a proctor. The makeshift school day takes place at Mathnasium, Sylvan Learning, or Code Ninja locations, with supplemental activities available between classes.

Bank of America

Bank of America’s back-up childcare program for employees ended in mid-August; the bank followed up by introducing a daily childcare reimbursement of $75 or $100, depending on the employee’s salary, for children up to 12 years old and children with special needs through 21 years old through Dec. 31.

Through a partnership with Bright Horizons, similar to Accenture’s, Bank of America will provide workers with access to learning hubs and childcare. The company will also offer educational resources through Khan Academy, virtual field trips, and virtual after-school programs. Information on these resources will be available via a centralized hub for parents.

Carta

Fintech startup Carta this month announced a $10,000 annual stipend per employee to help with childcare for kids under 13 years old in both 2020 and 2021.

Citigroup

To its childcare offerings, which include back-up care and enrollment through Bright Horizons, Citi in August added nanny placement services for employees.

For the start of the school year, Citi introduced a service helping employees find caregivers trained in education who can supervise online learning and assistance finding tutors and other families to join small group learning outside the school setting. Citi offers a 10% discount on these services.

Dell Technologies

Dell expanded its longstanding “Connected Workplace” program offering flexibility for remote work to its full workforce in July.

For back-to-school, Dell is offering employees access to virtual learning pods, tutoring services, and help finding childcare providers also trained in education; the company provides some discounts and credits to employees. The company has also expanded its network of childcare centers from 1,000 to 2,400 locations to meet demand as parents search for in-person options with schools closed.

Fidelity Investments

Over the summer, the financial services company ran Fidelity Kids Camp, five weeks of virtual full-day summer activities for employees’ kids.

The company has since pivoted its online concierge service, which has long provided assistance with tasks like planning vacations or finding contractors, to more specifically address the needs of working parents. The service now finds information like where to buy face masks for children, what to make for lunch during the school day, and what availability is like at local daycares.

Intel

Technology company Intel in September switched its backup childcare offering to a monthly reimbursement program, offering employees between $75 and $300 a month to help with caregiving costs.

Earlier this year, the company added 80 hours of supplemental paid time off. The company also changed how its longstanding four- and eight-week sabbatical program for long-term employees can be used to allow for more time off during the pandemic.

KPMG

During the 2020 year, consulting firm KPMG has expanded a number of its existing benefits. The company quadrupled the number of days employees can use the firm’s backup care program; expanded its network of discounted one-on-one or small group tutoring, academic support, test prep, and homework assistance (discounts range from 10% to 30%); and expanded its network of childcare centers with discounted care available from 1,000 to 2,500 locations.

KPMG also created “learning pods” for employees, where parents throughout the organization can team up for virtual or in-person learning for small groups of school-age children.

The firm also has a few benefits it is set to introduce in the coming weeks, including a college coaching program and specialized coaching for employees with teenage children.

Microsoft

Microsoft is participating in a Bright Horizons arrangement similar to Accenture’s, offering “school-day supervision” to children of employees who are learning remotely.

Palo Alto Networks

Cybersecurity company Palo Alto Networks will provide $1,000 per year per employee that can be put toward benefits including health—like a gym membership—and education; those education benefits include tutoring assistance. The company has also introduced on-demand learning for employees.

Progress

Software company Progress has begun offering virtual events for families including a summer baking challenge inspired by the Netflix series Nailed It, art classes, virtual paint night, a “bring your kids to work” events.

Salesforce

Tech giant Salesforce has added six additional weeks of available time off for employees who are parents. The company has also clarified that parents will be able to work remotely past the August 2021 date currently pegged for the workforce’s return to the office is children’s schools remain closed.

ShipStation

Shipping software startup ShipStation specialized its virtual wellness series to focus on back to school, bringing in nutritionists to provide tips on healthy lunches and snacks alongside wellness experts leading webinars for parents about stress management.

SitterStream

SitterStream is a new startup providing 30- to 90-minute virtual babysitting and tutoring sessions. The companies Amazon, Alnylam, Sarepta, and Unum have signed on to offer SitterStream services to their employees, the startup says.

Synchrony

This summer, consumer financial services company Synchrony introduced Synchrony summer camps, virtual summer camp experiences for 3,700 children of employees.

This fall, the company is expanding that concept to “Synchrony after school,” similar virtual after-school programs for children, including homework help and extracurricular activities.

Wyzant

The tutoring marketplace Wyzant launched Wyzant for Business, an corporate benefit package allowing companies to subsidize at-home learning—for children or adults—for their employees.

More on the most powerful women in business from Fortune:

How this Black woman tech CEO learned to be “unapologetically ambitious”

Latinas vote at lower rates than other women. America Ferrera and Eva Longoria have a plan to close the turnout gap

“Don’t wait to be perfect”: 4 top startup tips from a unicorn’s founder and investor

Paris Hilton was the original influencer. Now a new documentary lets viewers see past the facade

Fortune’s 40 Under 40 for 2020

from Fortune https://ift.tt/2Fn2MxG

#World News

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meadeqkburnscn73insurance-blog · 5 years

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topicprinter · 6 years

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Hey Reddit,I wrote this post for my blog, but thought you might all find it interesting. Happy to answer any questions!--Last week we crossed $15 million in annual recurring revenue (ARR) for ConvertKit, my email marketing company. My original dream was to get to $600,000 in ARR, so I'm pretty thrilled! Over the last six years I've learned and written about quite a few lessons, but it's always fun to reminisce on the highlights, that oddly enough mostly come from the hardest times.1. Focus is everythingIt's fine to start something on the side, but if you want to turn it something real it needs to move to the center of your focus. Years ago I decided to go all in on ConvertKit, moving it from a side project to my only project.Without that decision ConvertKit wouldn't be here today.Anytime someone brags about how many businesses they run I cringe. I'd far rather take one thing and do it really well. I'll leave the serial entrepreneurship for the scattered, the wannabes, or those who are truly far more talented than I am.A friend told me the other day that he was surprised I still only did ConvertKit. At this point we have an incredible team, available capital, and the leverage of an audience. Why not start something else and run it in parallel?Because I know myself.Focus is where I thrive. Focus is where I get results. Focus is everything.2. Choose a nicheChoosing a niche is the easiest advice to give and the hardest advice to take. When you don't have traction, it feels like choosing a niche will exclude the few people who are coming in the door. In reality when we chose "email marketing for professional bloggers" everything changed.Messaging became clear, the product roadmap was trimmed, and the prospect lists practically wrote itself.Without that change—without excluding everyone who didn't fit into the blogger bucket—it would have been incredibly hard to get off the ground.We eventually expanded to "email marketing for creators," which now includes podcasters, actors, YouTubers, authors, artists, musicians, and so many more. Even with growing into that larger audience we are still so much more focused than our competitors who target all small-businesses.3. Use sales to kickstart word-of-mouthWord-of-mouth is the best way to grow a company, but you need traction for the referrals to start. That's where direct sales come in. By choosing a niche, listing out your prospects, and getting in touch directly you no longer have to wait for them to come to you.Each conversation—even though most end in rejection—will teach you so much. At first it's one customer. Then five. Then ten.Immediately you'll notice something crucial: the customers you recruit are higher quality than the ones who just walk in the door. Why would you leave the future of your product up to just anyone who stumbles across what you create?Instead go out and sell to the customers you want. Then ask them for referrals. Finally, when the word-of-mouth referrals kick in, they will be to the right people.4. Do the hard work that doesn't scaleEach sales call would end the same way: "I love what you're doing and I'd love to switch...but it's too much work. Sorry."Ouch. No matter how much convincing I did I wasn't able to overcome that objection. That is until I offered to do the full switch for them for free.That meant getting their account access, moving every form, copying and pasting every sequence email, exporting and importing their subscribers, and so much more! It was terribly unprofitable to do that for a $79/month customer. But early on that was how we got momentum. Every customer matters.So many people told me that wasn't scalable. I needed to use paid ads, SEO, or some other scalable way to acquire customers. That's great if you can make them work, but many can't. So I did the work that no one else was willing to do.John and Patrick Collison famously did this with Stripe. Rather than waiting to follow-up after a promising conversation, they would migrate other startups to Stripe on the spot.Don't wait for the follow-up or have the customer do all the work. Do the hard work that doesn't scale.Today we still offer a free concierge migration for anyone over 5,000 email subscribers. Many of our competitors have copied it and offer it as well.It feels good to make them react to us.5. Find what works and repeat itWebinars were the first scalable growth channel we found that really worked. My first thought was to do those and keep searching for the next thing...but then I realized that we should focus on what's working. We test and iterate like crazy, but then once it pays off we go all in.Over the last three years we've done hundreds of webinars with an incredible number of affiliate partners. They are hard, time consuming, and exhausting. But they work.Run all the experiments. Test. Analyze the data. The when you find something that works be prepared to go all in.6. Building infrastructure to support growth will take far longer than estimatedWe spent our first company retreat fighting fires and rebuilding our server infrastructure. What was supposed to be a time to just connect, plan, and get to know each other turned into an all hands on deck fight to keep our product online.I thought we'd spend nearly all our time building cool new features for customers. But instead the work was in doing what customers care about most: making sure the basics work well. Emails need to send on time and subscriptions need to work flawlessly.There's a lot of software that when it goes down, you just work on something else. Not email marketing. It's core to the entire business and reliability is everything.The infrastructure that was built to support 1,000 customers will break at 10,000. It's crucial to dedicate time to support the growth.7. Funding is optionalRight about now we should be raising a $25 million series A. Or at least that's what our peers are doing. Instead we haven't raised a single dime of outside capital. I put in $5,000 to kick things off, then another $50,000 when I doubled down on ConvertKit.Getting rejected by venture capitalists is one of the best things that's ever happened to me.We built ConvertKit our way, at our pace, and with our values. Every line of code is funded by the creators we serve. I wouldn't have it any other way.8. It's possible with a smaller team than most people thinkToday at ConvertKit we have 38 amazing team members. At $15 million ARR that is nearly $400,000 per team member! A much higher ratio than any of our peers. At this stage 75 employees would be normal.Instead of hiring as quickly as possible to solve every pain, we are deliberate about working on the right things. The constraint requires us to say no, not spread ourselves thin, and only do the highest leverage work.It also means that we can invest in each team member more and carefully craft the culture we want, rather than simply focus on reaching headcount goals.There are always tradeoffs, maybe we could move faster, build more, or support customers better. So we are still striving to find the right balance between team size, efficiency, and total output.9. Culture is everything—and it's not what you thinkWe have so many weird habits as a team at ConvertKit: talking about someone in the third person as if they're not there, long walks in pairs where only one person is allowed to talk, starting meetings by asking, "red, yellow, or green?" and diving directly into the hard conversations.That's because to us culture isn't bean bag chairs and free lunch, but instead an environment where conflict is kind and direct, expectations are clear, and trust is most important.Our version of culture has turned ConvertKit into a place that we all want to come to work.10. Share the profitsThere are two important factors for running ConvertKit as a financially efficient company:Transparent financials. Every dollar spent is visible to the entire company through our open books.Profit sharing. We share more than 50% of the profit in the company with the entire team.The result is that everyone is incentivized to spend money efficiently.We once asked the team: "would you rather go to San Diego or Costa Rica for the next team retreat?"Everyone said Costa Rica.So we did the research and found that Costa Rica would cost about 50% more because of higher housing costs and additional travel logistics. With the complete picture we asked the team again.This time San Diego won by a landslide.That attitude carries over to everyone when they use their company credit card. It's not just the company's money, it's their money. And they spend it accordingly.In the last few years we've distributed over $1,000,000 to the team in profit sharing. All while spending aggressively on growth. That's a number I'm really proud of!11. Always pay your debtsNo, I'm not talking about Game of Thrones, or even financial debt. There's another kind of debt more devastating to software companies: technical debt.The code that worked fine at $15,000 in revenue looks like a joke at $15 million. Not to say you should have spent the time to build it perfectly from the beginning—that's a fools game to try—but instead that every shortcut you take is building more debt. The longer you wait the more interest accrues.We've had to spend a significant of time and money refactoring all of that old code. It's part of scaling. Every software company has to do it, but it would be so frustrating if we didn't expect it and have a plan to pay it back systematically.12. As you grow, your company’s name builds equity. Don’t take that for granted.For years I've wanted to build ConvertKit into a global brand and I thought that meant changing the name to something more brandable. While being focused on this new change I completely missed the trust, care, and love our customers had for the name ConvertKit.You just quietly enjoy the status quo. People only talk about what they want to change. It would be weird to send an email to Patagonia saying, "I really love your name, please don't change it."So when we would receive emails every month from creators who thought ConvertKit was too salesy and they didn't want to be associated with the brand, that wasn't balanced by all the people who had quietly grown to love our name and the brand it represented.Ultimately we decided to stay as ConvertKit, which is a long story that I promise I'll write in full at some point.13. You don’t have to be an asshole to build a successful companyBeing an asshole is one way some entrepreneurs have been able to build big companies. Assholes are often loud about their own success, so we hear about them more than we should. But there are a bunch of good people building exciting companies too. Good people who care for their team, their family, and their customers.Ignore the entrepreneur media.Don’t be an asshole and don’t settle for working for one.14. Surprise launches aren't worth itA surprise launch or release is fun for you… until it isn’t.I love having my Steve Jobs moment by unveiling a new feature to the applause of a crowd. I've done it the last two years at our conference, Craft + Commerce. But behind each of those moments is weeks or months of pushing hard to make a deadline. Trimming the project scope, reprioritizing backlogs, and hoping that everything goes well in the live demo.But that's only part of it. What follows is releasing to customers, which is really painful if you missed the mark on any of your designs, planning, or timelines. That means a ton of tickets in the support queue, frustrated users, and losing confidence in the product.Now we've moved away from launching these big surprises. Instead we work with smaller groups of customers to understand how a new product or change will affect them. Then we use that information to build a smarter launch and rollout plan. A plan that usually involves methodically rolling out to a few features at once.We're still be able to make a splash, but we are able to do it with more confidence and a lot less stress.15. I felt most successful after the hardest decisionsWhile skiing a few weeks ago my friend Anthony asked the group, "do you feel successful?" It was a great question to reflect on while riding the chairlift. I'm always striving to learn more and grow the company, so it's foreign to pause and feel success. That feels like settling when I know I'm capable of more.Overall, I do feel successful, but I was surprised to realize the moments I felt most successful weren't after hitting a major revenue milestone or landing a famous customer.In hindsight, the times I felt most successful were when I leaned on my principles to make the right decision, even though it was incredibly hard.Letting a senior leader go. Rolling back a name change I'd worked on for two years. Restructuring the company.I wrestled with each one. Struggling to have the courage to make the decision I knew was right. But with principles to guide me I could make the decision with confidence.To me success knows that I've built the courage to make the right decision, especially when it is painful and expensive.--Drop any questions in the comments! Particularly if they relate to software, bootstrapping, and more!

#/r/entrepreneur #reddit

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mrlylerouse · 6 years

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Tactical Takeaways from (a Very Chilly) Inman Connect New York 2019

Even the Polar Vortex couldn’t stop us from getting the most out of Inman Connect New York (#ICNY) this year! We certainly left with a notepad full of tactical tips and expert strategies. Thank you to all of the insightful speakers and to everyone that swung by our booth to chat about BoomTown and the role that technology plays in today’s real estate industry!

Whether you attended Inman Connect New York or not, we hope you’ll find this recap of our key takeaways to be a helpful guide for trucking through 2019 with a renewed sense of motivation to kick a$@!

If You Read Nothing Else, Read These 4 Pieces of Advice

1. Be an expert on what’s current and anticipate what’s to come

Real estate agents are expected to wear a million hats. It’s just the nature of the beast…you’re the expert, the friend, the counselor, the sales guru. This rang truer than ever at ICNY this year. To have an edge on the competition, you need to be an absolute expert in your local market. Know every stat, know every address, and have them at the tip of your tongue at all times.

This means going further than the average price point for a neighborhood and your standard demographics. Who is the principal at the local high school? Are the roads safe for pedestrians? Think outside of the box and be hungry for data.

Now, anticipating what’s to come is a tough piece of advice. You don’t have a crystal ball, and while you may play the role of superhuman, at the end of the day you are just human. But by being a hyper-local expert and staying on top of national trends, data and predictions, the anticipation factor will come naturally. You’ll be able to say to your clients, “I can tell you ABC about this neighborhood and this house, and based on my experience, I can predict XYZ.”

2. Roll out the red carpet: it is all about consumer experience

Real estate is a relationship business. Now more than ever we are hearing how critical it is to go beyond the standard level of “good customer service.” Consumer demand is ramping up as home buyers grow more accustomed to a streamlined, simple process.

A classic case of “you get what you give,” it seems that the agents that are putting in the extra 10% to give a VIP experience are reaping the benefits tenfold. This could mean hiring an additional team member to act exclusively as a client “concierge.” Or hosting a dinner club for past clients and allowing them to bring guests. (Free dinner for them – new leads for you.)

So consider this. What are you doing in your business to ensure that your clients are getting the red carpet experience? Are you asking enough questions? Write down 3 things that separate your consumer experience from the next agent. If you’re not doing enough to differentiate yourself, you might need to invest more time and energy into customer service in 2019.

3. You’ve heard it before, but it’s time to be the tech-enabled agent.

Real estate technology is not only here to stay, but additionally, the ecosystem is rapidly evolving. New tools and features continue to improve the consumer and the agent experience alike. The trick is to find a balance between utilizing the technology that will help you grow your business while not getting swept away in “new and shiny syndrome” (trying every single new tool, app, and platform and losing sight of the fundamentals).

Use these 3 steps to make sure you are being empowered by tech.

1. Audit what you have.

2. Test and measure the ROI.

3. Nix (what’s not working), keep (what is working), and/or add (what you need to meet your goals).

4. Perfect the fundamentals

Okay, okay, I know we just told you to stay ahead of the curve, embrace technology, etc. etc. But you cannot forget the core fundamentals of being a good real estate agent! One resounding takeaway from Inman Connect New York was that successful agents have not only taken advantage of the technology that will help them dominate their market, but they are also phenomenally skilled at one thing — selling real estate.

What we mean is, through it all, it is important to never lose sight of the fundamentals of real estate. A people business. A sales business. You are never too far along in your business to practice scripts, to watch a webinar, or to hire a coach. If something feels off and you’re not hitting your goals, check in with the fundamentals first and see if there is a foundational skill that you could use improvement.

The Industry is Abuzz with the Market Shift. So What Gives?

The shifting market was a major focus at Inman Connect New York and continues to be a hot topic in the days and weeks following. So what do is at all mean for your business?

As a quick recap, here are the “Top 10 Trends Agents Need to Know in a Shifting Market”

1. Brokers embrace distinct technology as a core service offering to agents

2. Lending standards continue to ease

3. Search as a commodity (used to be a differentiator, now standard)

4. Focus on improving the transaction

5. Rise of short term rental investors

6. Performance analytics (consumers are measuring agent capabilities, becoming more choosey)

7. Minimalist lifestyle gains popularity (downsizing, remove clutter)

8. Predictive analytics and business prioritization

9. Diversified content offering

10. Great customer service takes on a new meaning

While the market shift was a hot topic at Inman Connect New York, rejoice in the fact that nobody seems to be too nervous about the shift. There was no “doomsday energy” to be found. In fact, quite the opposite. A fair amount of agents and brokers alike are excited for the shift and moving towards a more normalized market. Particularly if the shift opens up more opportunities for buyers.

Be smart with your budget. Track and measure everything and tweak your business model if there are processes that are throwing your profitability off track.

As we mentioned before when discussing the fundamentals (back-to-basics) of real estate, it’s more important than ever, in a shifting market, to focus on relationships. Often real estate agents have to play the “counselor” role, and the agents that can perfect this skill are going to be the agents that can effectively educate and coach their leads to buy or sell.

Tips for Communcation “Counseling” in a Market Shift:

Share Facts – always have detailed and valuable market information at-the-ready

Listen – learn your client’s needs and fears

Avoid Pitfalls – be aware of common transaction pitfalls (inspections, appraisals, loan approval), and take extra precautions throughout the process to avoid them

Be Honest – don’t manipulate data to push a seller or buyer in a particular direction if you don’t genuinely think it’s in their best interest. (Be encouraging without being pushy)

Thriving in a Shifting Market Read More

Social Media & Video (We’ll Keep This Brief)

I overheard an Inman Connect New York attendee say, “If I hear one more person tell me to leverage video, I’m going to lose it.”

It’s been said over and over, so we’ll get straight to the point with just the most important things to note about social presence and video in 2019.

Keep an eye on messaging apps and chatbots as they continue to gain popularity

People don’t care about your last closing. People care about how you’re going to solve their problems.

Even if you’re not getting “likes,” your content might still be effective at creating brand recognition. People are scroll-happy.

Use an app that creates captions for your videos. Some stats show that 85% of users watch stories/videos without sound.

2019: The Year of Differentiation

Think of your favorite brands. Patagonia, YETI Coolers? Maybe it’s Starbucks, Apple, or RayBan. Every great brand has a brand story, which dictates everything else that brand touches. Marketing, communication, relationship-building. The story and the “mission” guide that brand.

Real estate is a people business, a customer service business, but at the end of the day, it’s also a business (and every business has a brand). A common theme on the Inman Connect stage was successful and unique businesses. They had something to differentiate themselves from the competition.

So this year do some introspection! You might already have a rock solid brand and a unique value proposition. But if you don’t, take some time to think about what really sets you apart from other agents. It could be something small, like telling jokes. (Maybe you’re the agent that leads with humor and makes people smile.) Or it could be something extremely unique, such as having a team that is made up completely of veterans or veteran spouses.

For a kickstart on building a strong brand story, check out Katie Lance’s slides from Inman Connect New York 2019: “How to Attract Your Dream Client Through Social Media and Storytelling”

Automation Nation! Time to Work Smarter (and Harder)

If there is one thing I noticed at Inman Connect New York, it’s that agents do not want to work less. This is a business of the hustle! The grind! The power-players, the rainmakers, and the movers and shakers!

That being said, automation is a major trend not because agents wants to “set it and forget it” and go on vacation. No, it’s a trend because agents want to automate the busy day-to-day tasks that are bogging them down so that they can get back to doing their thing – selling real estate! There are mundane office tasks that are essential for building a healthy book of business: following up with leads, digital advertising through Google and Facebook ads, reaching out to previous clients to solicit referrals. All of these things are important for a thriving business. But if you can delegate/hand-off that work or even better, automate it? You’re essentially doing double the productivity in the same amount of time.

Keep and Eye on These Top Tech Trends in 2019

Without getting wrapped up in “new-and-shiny syndrome,” take a look at some of the top trends in real estate tech right now. Whether it’s an app that could improve your productivity or a tool that might streamline the consumer experience, one of these tech trends could elevate your business.

1. Smart speakers (Alexa, Google Home)

2. “Dare to be original” with your website design (stand out)

3. Voice from smart speakers (Alexa flash briefings)

4. Before investing in something new, have a concrete plan

5. Siri (Start asking Siri some questions and explore how she can make your life easier)

6. Relationships matter

7. The video dilemma! (Don’t ignore the power of video because you’re afraid to be on camera)

8. Read the fine print (Be smart with data, listings, profile information and contract fine print)

9. Apple phone usage (monitor what you’re doing on your phone)

10. Collect your data, start recording everything

Dear Agents, Stay Focused on What Matters (While the Franchises Battle for Your Loyalty)

There are a lot of power-players on the Inman Connect stage. And a lot of those power players have one vested interest — their business. A common theme at ICNY this year was the on-stage battle between leaders over who provides the most value for their agents. From commission splits to culture, in-house digital marketing to complimentary CRM systems… the franchises continue to duke it out over what they believe matters most to their agents.

Reminiscent of college football rivalry, tensions can be high.

Our advice to you – whenever you are making a decision regarding switching to a new franchise, becoming (or shifting away from being) an independent brokerage, stay focused on YOU and your personal business goals.

In Conclusion, Lead With a Good Conscience and Get to Work

Leaving Inman Connect New York 2019, through all the noise and voices, there was one resounding message on my mind. It’s a back-to-basics, elementary school concept, but it’s often overlooked in the world of business. Do the right thing.

“Do the right thing” is one of BoomTown’s core values. Real estate is a people’s business. It’s about doing everything in your power to help people (not clients, not leads – people) make the best possible decision that they can regarding their home. One of the most important decisions in their life! Agents have the power to create an amazing experience for them, while building trust and understanding.

&nsbp;

And in the end, karma does seem to play a part in this industry! The most successful, happiest real estate professionals seem to have one common thread – they’re in it for the right reasons, and that reason is to help people.

The post Tactical Takeaways from (a Very Chilly) Inman Connect New York 2019 appeared first on BoomTown!.

from BoomTown! http://bit.ly/2SCaTwf

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mrdonaldclark86 · 6 years

Text

Tactical Takeaways from (a Very Chilly) Inman Connect New York 2019

If You Read Nothing Else, Read These 4 Pieces of Advice

1. Be an expert on what’s current and anticipate what’s to come

2. Roll out the red carpet: it is all about consumer experience

3. You’ve heard it before, but it’s time to be the tech-enabled agent.

Use these 3 steps to make sure you are being empowered by tech.

1. Audit what you have.

2. Test and measure the ROI.

3. Nix (what’s not working), keep (what is working), and/or add (what you need to meet your goals).

4. Perfect the fundamentals

The Industry is Abuzz with the Market Shift. So What Gives?

The shifting market was a major focus at Inman Connect New York and continues to be a hot topic in the days and weeks following. So what do is at all mean for your business?

As a quick recap, here are the “Top 10 Trends Agents Need to Know in a Shifting Market”

1. Brokers embrace distinct technology as a core service offering to agents

2. Lending standards continue to ease

3. Search as a commodity (used to be a differentiator, now standard)

4. Focus on improving the transaction

5. Rise of short term rental investors

6. Performance analytics (consumers are measuring agent capabilities, becoming more choosey)

7. Minimalist lifestyle gains popularity (downsizing, remove clutter)

8. Predictive analytics and business prioritization

9. Diversified content offering

10. Great customer service takes on a new meaning

Be smart with your budget. Track and measure everything and tweak your business model if there are processes that are throwing your profitability off track.

Tips for Communcation “Counseling” in a Market Shift:

Share Facts – always have detailed and valuable market information at-the-ready

Listen – learn your client’s needs and fears

Avoid Pitfalls – be aware of common transaction pitfalls (inspections, appraisals, loan approval), and take extra precautions throughout the process to avoid them

Be Honest – don’t manipulate data to push a seller or buyer in a particular direction if you don’t genuinely think it’s in their best interest. (Be encouraging without being pushy)

Thriving in a Shifting Market Read More

Social Media & Video (We’ll Keep This Brief)

I overheard an Inman Connect New York attendee say, “If I hear one more person tell me to leverage video, I’m going to lose it.”

It’s been said over and over, so we’ll get straight to the point with just the most important things to note about social presence and video in 2019.

Keep an eye on messaging apps and chatbots as they continue to gain popularity

People don’t care about your last closing. People care about how you’re going to solve their problems.

Even if you’re not getting “likes,” your content might still be effective at creating brand recognition. People are scroll-happy.

Use an app that creates captions for your videos. Some stats show that 85% of users watch stories/videos without sound.

2019: The Year of Differentiation

For a kickstart on building a strong brand story, check out Katie Lance’s slides from Inman Connect New York 2019: “How to Attract Your Dream Client Through Social Media and Storytelling”

Automation Nation! Time to Work Smarter (and Harder)

Keep and Eye on These Top Tech Trends in 2019

1. Smart speakers (Alexa, Google Home)

2. “Dare to be original” with your website design (stand out)

3. Voice from smart speakers (Alexa flash briefings)

4. Before investing in something new, have a concrete plan

5. Siri (Start asking Siri some questions and explore how she can make your life easier)

6. Relationships matter

7. The video dilemma! (Don’t ignore the power of video because you’re afraid to be on camera)

8. Read the fine print (Be smart with data, listings, profile information and contract fine print)

9. Apple phone usage (monitor what you’re doing on your phone)

10. Collect your data, start recording everything

Dear Agents, Stay Focused on What Matters (While the Franchises Battle for Your Loyalty)

Reminiscent of college football rivalry, tensions can be high.

In Conclusion, Lead With a Good Conscience and Get to Work

&nsbp;

The post Tactical Takeaways from (a Very Chilly) Inman Connect New York 2019 appeared first on BoomTown!.

from BoomTown! http://bit.ly/2SCaTwf

0 notes

leeannclymer · 6 years

Text

Blog Post: Notable Workers’ Compensation and Employee Health Issues to Watch in 2019

By Roger Rabb, J.D. A recent webinar highlights some key issues to monitor in the new year In a recent webinar , workers’ compensation advocates Kimberly George and Mark Walls identified some notable issues to watch in 2019 in the related areas of workers’ compensation and employee health care benefits. While a detailed discussion of all, or even any, of their highlighted topics is beyond the scope of this overview, below is a quick look at some of the topics they highlighted. Health Care Costs One broad topic George and Walls identify is health care costs and attempts to get them under control. They note that while cost trends are down from where they were a decade ago, current trends are still “at unsustainable levels.” They specifically identify the cost of prescription drugs as a priority, noting support in Washington for such tactics as increasing less-expensive generic drug options, as well as negotiating lower Medicare drug prices and requiring pharmacy rebates to be passed on to seniors. They also expect an increase in investment in personal technology options designed to bring costs down, for example, an increase in the availability of apps and similar tech addressing well-being and chronic care by health insurers and providers. Legislative Challenges George and Walls also identify topics to watch in the state legislative arena regarding workers’ compensation. They note that the 2018 elections resulted in 8 governorships changing parties, with the Democratic Party now having control of the governorship and both legislative houses in six new states, including Colorado, Illinois, Maine, Nevada, New Mexico, and New York, while the Republican Party achieved a similar gain in Alaska. This “trifecta” can, of course, make it easier to pass a specific legislative agenda in that state, making those states ripe for potential workers’ compensation legislation. They also identify a few specific issues that may arise in some states. For example, the California Legislature in recent years has passed bills that would have eroded earlier legislative reform packages designed to reduce employer workers’ compensation costs. While both Governors Brown and Schwarzenegger vetoed these bills, it is unknown whether Governor Newsom is as committed to keeping down employer costs. What is known about Governor Newsom, however, is that he places a high priority on providing universal health care to California residents, although it is not known whether any such program, if passed, would include care for worker injuries that would supplant health care provided under workers’ compensation. George and Walls also identify legislative battles brewing in several southern states. In Alabama, a judge in 2017 held that the workers’ compensation statute was unconstitutional due to caps on weekly benefits and attorneys fees, and although that case settled on appeal, a bipartisan task force has been working on reforms to address these issues, with recommendations including increases in indemnity benefits and attorney fees offset by such changes as a cap on indemnity benefits at 500 weeks and a statute of limitations on medical treatment. Similarly, in Mississippi, the governor is apparently considering reforms that would end lifetime medical treatment in workers’ compensation claims, although others are cautioning that such a change would invite a constitutional challenge to their workers’ compensation statutes. In Florida, a 2016 court decision held the state’s attorney fee cap unconstitutional and the state Legislature continues to try to craft an acceptable bill to resolve this issue. In addition to these state legislative battles, they identify one federal issue to watch—the interplay between Social Security Disability payments and state workers’ compensation benefits for the same injury. Fifteen states currently allow state workers’ compensation benefits to be reduced if the injured worker is also receiving Social Security Disability benefits. In all other states, Social Security gets the reduction, and George and Walls suspect that Congress might make that the law of the land due to the growing importance of finding ways to keep the Social Security fund solvent. Another identified issue to watch, one that is also related to the political issues and reform efforts facing state legislatures, is the adoption and impact of the 6th Edition of the AMA Guides to the Evaluation of Permanent Impairment released in 2009. George and Walls note that under earlier versions of the Guide, impairment was based on the injury diagnosis, while under this newest edition, impairment is limited to measurable impairment alone, resulting in some impairment ratings that are lower than would have been the case under earlier editions. This change has resulted in litigation challenging the use of the 6th Edition, and in 2018, for example, the Kansas Supreme Court held that use of this edition was unconstitutional in certain circumstances. In response, the new governor of Kansas has endorsed rolling back to an earlier version of the AMA Guides. George and Walls suggest that this issue is largely a political question that each state must answer: is the purpose of impairment guidelines to provide a measurement of objective physical impairment, or is the purpose to provide an income benefits award that considers more than just objective impairment? Additional Issues Some other topics George and Walls identified to watch in 2019 include: Efforts to address the “social determinants of health,” which can include socioeconomic status, education, literacy, access to healthy foods and health care, and a safe social and physical environment. They note that “vulnerable communities are at the greatest risk for medical conditions and disease in part due to the social determinants of health such as poor housing conditions and transportation, lack of exercise and nutrition and safe streets, unemployment and limited education.” The economy’s impact on workers’ compensation, given low unemployment rates and increases in wages, even if this just means an increase in the minimum wage. They note that higher payroll could lead to higher workers’ compensation premiums, and higher employment may mean more workers who are not adequately trained or not in good physical condition. The use of different employee health benefit models to attract and retain employees. George and Walls note the increasing use of such models as direct primary care, where doctors charge a monthly membership fee instead of accepting insurance; employer provision of on-site medical clinics; the use of “concierge” level customer service programs to assist employees in engaging effectively with their benefits; and the provision of telemedicine options. The increase in claim size and in “mega claims,” that is, claims valued at $5,000,000 or more. They attribute this increase to higher rates of accident survivability, an increase in the number of automobile accidents, and expensive medical advancements. The impact of legal marijuana on employers and the workforce. George and Walls note that 10 states and the District of Columbia have legalized recreational marijuana use, with more states considering it in 2019, and 33 states allow for the use of medical marijuana. While noting that legalization of marijuana is becoming more attractive to state legislatures as a way to increase tax revenues, they caution that legalization increases the chances that workers are coming to work under the influence of marijuana, although there is no widely accepted test to determine if someone is impaired from marijuana use. They predict that treatment of marijuana in the workplace is likely to change, with changes ranging from excluding the drug from drug-free workplace laws to repealing workers’ compensation benefit reductions or exclusions if the employee tests positive for marijuana. Workplace violence is also identified as an area to watch. George and Walls specifically note the higher rates of workplace violence among healthcare workers, teachers (especially in special education), and in retail, with the latter employees being increasingly victimized by shoplifting violence. George and Walls identify very briefly several other issues to watch, such as emerging challenges from globalization, the “sharing” economy, and the “gig” economy, as well as the potential impact of increasingly-dangerous natural disasters on risk management. Interested readers should listen to it here: https://goto.webcasts.com/starthere.jsp?ei=1223284&tp_key=e154c7066b . © Copyright 2019 LexisNexis. All rights reserved. Blog Post: Notable Workers’ Compensation and Employee Health Issues to Watch in 2019 published first on http://www.lexisnexis.com/legalnewsroom/workers-compensation/rss.aspx

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