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I told this real story to many people. No one guessed the climax. 😉

The King’s👑 second in command prime minister died and next in line was the Nicolas ( finance minister )

Even though Nicolas was very clever and indispensable to the King, he was not promoted as PM.😞

King abolished the PM Position. This made Nicolas notice that he may be falling out of favor of the king. 🤔

To impress the King he hosted the best party world had ever seen🎉🎉🎉🥳

The party has King as a guest of honour and other noble personalities.

Seven-course dinner🍲🍛🥗🥙🌮🌯🧆,

musical shows 🎷🎸🎺 and drama that France 🇫🇷never saw before.

The whole shebang ended with fireworks above the beautiful garden. 🎆🎇

Nicolas personally accompanied king through out the party

What do you think happened the next day❓

He was arrested in for "stealing" from the treasury🙀. He was sent to Pyrenees Mountain,⛰️ for solitary confinement for 20 years.

King Louis XIV was a proud and arrogant man. When Nicolas was getting each appreciation for the party, that was actually hurting the ego of King❗

"When the evening began, Fouquet(Nicolas) was at the top of the world. By the time it had ended, he was at the bottom" – Voltaire

Moral of Story

Mind your boss’s ego when you outshine him/her.

#persuasion #communicationskills #marketing #personalbranding #mba

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Best color combination of black and white to make the content reader-friendly

#Advertisingagency #marketing #AlS #valuemount #contenttips

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Find out technique to generate tons of word-of-mouth. Can you believe that a bar opened in 2007 didn’t used a single penny on advertisement. It is one of the most successful liquor store. Find out how they did it ?

Read full Post at https://bit.ly/3rcOmnO

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Do you think Free products help in sales? 

Think Again ! 

Everyone loves free products and services   but if you communicate in the wrong way, it negatively affects the brand 

A proven way  to communicate offers.  

Read Full Post from  https://bit.ly/3dFN6no

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Untold story of first marketing campaign

The marketing manager was very determined to sell his product. There is only one product he needed to sell. Even if he sells one product that was enough for his company to run for centuries.

Challenges

1. Tons of substitute products.

2. Authorities banned his product.

3. Authorities run Awareness programs to remind people about the harmful effects.

Solution

1. Music: 85 % of ads use music to influence buyers. Music triggers System 1 thinking in people i.e emotional thinking. Rational thinking cuts back when using music.

2. He masqueraded as someone else so he can enter the market.

3. Trigger Desire to get the banned product.

4. Invoke Curiosity.

5. Influence at least one person .

The manager persistently tried to divert attention to the banned product.

THE BIG DAY

The manager finally lured the customer's attention using a fiddle.

The manager said that this product would increase their power and knowledge tremendously. That’s why authorities banned them. 

They got interested in the product.

One of the customers got interested and endorsed it to his partner. They bought it.

The two people banned from the market send to somewhere else.

You know them and you are in that place.

The campaign was successful. The manager achieved his goal. He is still running thousands of campaigns. 

Who was the marketer? 

what was the product?

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A simple change in landing page can influence buyers😉

How to manage background?

Full post

http://bit.ly/35bPAVY

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Proven way to boost customer loyalty and improve retention rate.👇 The CIA method🎯 to crack up the culprit can be used in business too💲.💹 How a cookie🍪 helped to save the day . Read full article from https://bit.ly/2Sh70O3 Valuemount - Marketing Insights

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How to find unmet needs of customers? How McDonalds boosted sales 700% using JTBD Theory?

Simplied marketing concept from journals and books.

Marketing is life.

Takeaways from the post

How to find unmet needs of customers?

How to increase sales efficiently?

Suppose you want to sell Milkshakes. Sales are declining day by day and you must come up with an idea to boost sales. Usual answers are

Discount

Make it tasty/Sugary

Improve QualityVariety of flavors

McDonalds tried to change ingredients of shake, made it bigger from recommendation of a sample survey. Still the sales remain stagnant. It is not just about the price or quality. Read full article-  Click Here

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One question will change the potential participants mind. An opening question is designed to influence the person.

Read full post from 

https://valuemount.com/?p=157

Find about it and more at www.ValueMount.com

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Find out special method to influence anyone. 

To boost Survey participats,

Raise funds 

Persuade sample testing participation you can use this.

We use a targeted question to influence people, Find out the Secret

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