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This is the second oral exam for Technical English 4 section P
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Homework 3: "OSHA Homework 2013"
Take two pictures of risky places in the faculty or your house and fill in the form that analizes those places.
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Homework 2: "Battle of Brands"
1.- What are the four rules for building a killer brand" (write a summary of each rule)
R/1)Never forget that you are your brand:Keep brand front and center in all decisions, and know that it is the boss's responsibility -- and everyone else's too -- to protect it. You only have one name. Know
2)Know how easy it is to destroy a brand:It takes time and care to construct a brand, but it can be destroyed in an instant when scandal hits.
3)Obscurity is not smart branding: Cyberian Outpost and others made a fatal flaw when they decided that it would be cool to separate the brand from the product entirely.
2.- How important is the brand of a company?
R/Like D'Alessandro says a company's brand is its single most valuable product
3.- In what consists the "Battle of Brands"?
R/Make some subliminal messages giving a bad perception of other brand.
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The first homework (clic on the title of this publication)
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