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A reference from the Project Director, which explains the ballet project in more detail!

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Here, I am credited for making the costumes in The Seventh Sister performance.

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After completing my internship, I helped out a local dance school by making costumes for their performance in the autumn. Here are some screenshots of the filmed performance, which has not been released to the public yet.

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Before I left, I helped develop new styles for a future collection. I found this very fun as the designs we made were a very different aesthetic to the ones we released in SS21, while still in-keeping the brand’s vintage, luxury style.

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Assisted in deciding which final designs would be taken further into development or reworked in some way. It was interesting to work with designers who have a different personal drawing style to me.

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Adapting the pink sleeping mask the brand already sold, into new colour ways.

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We also wanted to introduce gloves this season, the top and bottom rows were approved.

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Examples of designs which had to be revised and drawn up more professionally later in Photoshop. The top row, and bottom row were successfully approved, which I had to neaten up before launch.

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Before launch, I was also in charge of preparing a Press book, a Buyers Booklet and a Lookbook for the brand for SS21.

1) Press Book - highlighted the key press the brand has received from most to least important, starting with the likes of Vogue. Other very key highlights were from celebrities spotted wearing the brand and exposure in other outlets like music videos.

2) Buyers Booklet - presenting the BTS content in an aesthetically pleasing way to introduce the collection and each of the shoot’s scenes to buyers. 

3) Lookbook - similar to the Buyers Booklet, but using the final images once we got them back from the photographer, into collage but making sure they weren’t too busy.

They were all sent out and used as the official SS21 PDF documents.

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The brand has now reached 119k followers, and had reached 100k before I left, meaning its growth doubled while I was running the social media!

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Process of the CDD carrousel ad being developed, each idea becoming more and more detailed. The final one was used as our main ad for the campaign.

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Grid content I had posted so far.

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Just before CASA DEL DUCKIE launch (8th April) followers had grown from 47k to almost 75k. Each post getting around 1,500-2,500 likes, and ads reaching almost 50k views.

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Another playing card 6 grid option.

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April Fools Newsletter.

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More IG ideas with the playing cards.

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IG grid ideas making each planned post a video, using a plain ombré background on the grid to make it less busy overall, but there being more to look at when u click on each post.