adamident

[adamident]

Rockets

I really like the simplicity of the rockets. You can see its a rocket without all the faff. Children are more likely to identify with this than try and concentrate on a detailed design. Also i feel that a simple styled ident will be less dated in time.

[adamident]

Planets

I have researched images of planets styled to get a idea of how to create a motion graphic that gets the attention of children. I like how its simple ideas grab attention and come across strong. This is something that i want to add, but i'm not sure about the faces as for one, they may become dated quickly and 2 theyre just creepy.

[adamident]

Colour research

Children tend to be attracted to the bright block colors of the color wheel rather than pastels or muted blends. Primary colors red, yellow and blue, and secondary colors green, orange and purple, are more appealing than light shades of pink and beige or neutral shades of gray and brown. I will choose colours that are bright but not too intrusive, as they have to match the motion graphic shown and not take away from the final ident logo.

Color meanings can have an impact on why we prefer certain colors over others. Choosing the right colors for the ident can be the difference between it standing out from the crowd, or blending into it. By using colors strategically, you can get your audience to see what you want them to see and help them perceive you the way you aim to be perceived.

Her are previous used colour combinations used for adverts and banners. I can see the warmer tones are more dominant in each selection, so may concentrate on these. If i use planets though. i'm thinking it needs to be earthy tones though?

[adamident]

Discovery Kids 2015 Idents

This again feels a little flat, due to the lack of the stand out logo. This maybe because of the logo needs to fit withe the animation. I really like how the motion graphics catch the attention though but want my ident to be a story then a reveal at the end.

[adamident]

Discovery Kids Ident 'Cough (Fur Ball)'

This is a existing discovery kids ident its fairly understated and simple. This is purposely to relate to a child. The bright colours, stand out and bounce off each other. It is something to think about, whether to use the idents main colours throughout to add connect or would it be too much??

[adamident]

CBBC 2016 Idents Montage

I like the bright colours used and simple shapes, but found the main ident channel logo to be flat and a bit boring. Bringing the ident into a 3d logo revel will not only make it more interesting but make it stand out. This way it is remembered and takes centre stage.

[adamident]

CBBC 2007-2010 ident collection

I've decided to look at childrens idents, due to my ident being focussed on them. I can see they are playful  and fun. Very colourful to catch the eye. I will look at colour research and what appeals to children later, to use the right colours to attract the audience.

[adamident]

TV Ident city motion Graphics

THis is a bit to advanced for me at the moment. to create the whole ident in C4d may be a big task in a small amount of time. But i like how it follows a journey, The lines direct you to the finishing ident logo. This would work well with my idea of telling a short story  to bring my ident to life and allowing the connection of audience and visual.

[adamident]

So i've decided to look at the existing discovery idents. i have come across this ident, which shows ideas to form the Discovery logo sphear in 15 secs and tell a show the concepts of Technology & Optical Illusions. I like the connection between channel and ident. Even though the e4 are random and edgy. I like how you know what the channels about through a simple idea. This something i want to do. Discovery kids is mainly about science in planets, the solar system and the universe. So keeping the idea to that theme would be best.

[adamident]

I really like this student indent. I like how the mixture of actual footage is mixed with a 3D motion graphic. I still however want to go down the route of total motion graphics and no live filming.

[adamident]

Above shows the evolution of the BBC ident. Throughout the images they have kept the circles theme, which is now widely known. They were all created without the use of computer generated material, which i find fascinating. This shows the dedication and research that is needed to create a memorable ident.

[adamident]

Channel 4 Circles Ident | Fridge | 1997 (16:9)

This is an example of not to do an ident that was made by Channel 4. They saw that BBC’s idents were heavily using circles such as the Globe and the C4 team tried to ‘borrow’ the idea, removing the number 4 and making the circles spell the number out instead.

This was a bad mistake as they received backlash from and they then fixed it by adding the Channel 4 Logo inside one of the circles. Despite fixing it, it still didn’t do any better and around the end of the nineties, they rebranded again with a simple ident, bringing the number four back as the main focus.

This shows me that I should stay close to the original logo and not try to change it too much that might damage the company and make them lose profit. It also if changed will take away the originality of the brand and its instant identifiable image to people. Especially when the ident i have chosen has had a lot of exposure. Unlike sky, itv2 etc.

[adamident]

BBC Three Rebrand 2016

This rebrand is mainly focused on motion graphics and 3D idents. It shows how visual effects and motion graphics have evolved over time. I’m interested in using the 3D and 2D motion graphics in my ident with the use of After Effects and C4d. 

[adamident]

CHANNEL 4 REBRAND

They took the essence of the iconic Channel 4 logo and found hundreds of ways to re-introduce and animate the block on the logo that have been there since the beginning. I like how they have taken the basic geometric shape and have it moving all over the place until it settles and forms the channels logo. In my ident i would like to include shape movement, but keeping it simple so that a young audience can identify with it.

[adamident]

E4 Shutter

I like the playfulness of this ident, it has a story to follow. This is something which i want to do win my brief. I feel a story could keep the viewers attention as they want to see what happens.

[adamident]

Itv2 idents 2015

Through the itv2 ident research. I can see that colour is a key factor in producing a attention grabbing ident. The use of bright colours catch the eye and draw you in.  Even though the ident is quickly moving you can always see the channel logo, insight. You can take it in subconsciously. I want my ident to be the main focus at the end, so there is no doubt on what channel it is. I do feel though that, having it constantly present on a busy background may lose the interest of a young audience.

[adamident]

E4, More4, Film4, 4Music & 4seven | 2018 Idents & Presentation | 2018-

From this piece of research i have found that, it shows that idents can be unique, quirky ad different. They don't need to attach to a single channel genre. I really like the randomness of the E4 idents. They grab the attention and make you watch until the end. This is something i want to do, especially if its aimed at a younger audience.