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Thinking about Design...
#designinspiration #designthinking #designquotes #design #insidedesign #designer #typography #designboom #designerlife #designermind #graphicdesign #designblog
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#graphic design#t-shirts#geometric design#original design#design projects#animal design#design clothes
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Conceptual process of a logo design that combines the Argentine Tango Pose Shape with Chinese Calligraphic Ideograms and their relative Meaning.
The principal concepts to build the Tangopuro® Brand Identity is to focus on the Elegance, the Passion and the interdisciplinary approach. For the logotype the black and a particularly vibrant red match the colour palette. To break the balance and give this more creative and dynamic effect was chosen three Chinese Ideograms that represents: Man, Woman and Heart but combined in an original way that resembles a Tango pose.
The font is particularly elegant being tall and thin but modern at the same time, to balance the dynamic of the logotype. The font name is: Gorgeous.
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