alexodellportfolio-blog

[alexodellportfolio-blog]

whatnot is a graphic design studio identity designed by a collective of individuals. This group project was undertaken by Alex O’Dell, Luke Bates, Tom Aisthorpe, Rhiannon Taylor, and Charlotte Pugh. The identity aims to project the collectives quirky personality but with design at heart. The outcome was a full identity with a promotional pack including: business card, letterhead, website, look book, and presentation. The logo (named Blinky) was also created with a personality to match the collectives ethos.

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This 2nd year project was based upon the book 'The Black Cat' by Edgar Allen Poe. In this project I investigated forming a visual narrative through typography. I chose to use warped and manipulated typography to form meaning suited to the context of the story, and to form a strong hierarchy. The book is French folded and perfect bound. The dust jacket is screen printed onto Strathmore Grandee, Black, 216 gsm paper from G.F Smith.

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This project focuses around ethical design. I chose to redesign the packaging as found through research asthma, particularly when it comes to temporary carers such as teachers is laking clarity. The design uses a simple identity system including inhaler symbols and hierarchical type for ease of delivery of information. Also designed was a informational poster as well as an accompanying app. The app scans a QR code on the packaging which then supplies information on the inhaler and individual. The app also organises groups of children’s asthma information, as well as giving advice and emergency information around asthma. There is also a recording feature was allows for carers and doctors to share information and discover problems in the Childs asthma plan.

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As part of the second year unit 'professional practise' we were set the brief by a London based company 'Bite the Ballot' to create a A2 poster to promote their new campaign 'Political Animal'. I chose to use a folded affect along with the phrase 'Unfold your future' to emphases the idea behind their campaign. The idea behind the campaign was to encourage 16-24 year olds to identify as political animals and engage with politics.

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For this second year unit 'Information Design - Interactive Design' we were given a set of data and asked to select the data sets and use them in an interactive design using adobe animate. I chose to focus on blue and white collar workers and their opinions on 'what is art?'. I chose to layout my design based on high-end clothing brand websites and used ties as the focus was mainly on white collar workers in the data set. I also included the age groups opinions as I found through research that there are now more white collar families therefore younger age groups are more open to art as white collar workers are.

[alexodellportfolio-blog]

Frontier’s Beer Pioneer app campaign is designed to bring people together and celebrate Frontier as part of the modern pioneer. The app takes you and a group of fellow pioneers on an epic voyage between Fullers pubs completeing challenges and winning prizes along the way. The app draws out a route and for every third pub visited the pioneers are awarded with a free pint of Frontier lager. The user choses a pioneering character and joins their voyaging party. The characters used are based on Frontier’s strong pioneering adventurous spirit. The campaign takes the historic pioneers and brings them into the 21st century. Along the voyage pioneers will have to complete suprise challenges proving themselves as pioneers. Failure to complete the challenge can result in a forefit including having the buy a round of Frontier lagers for the rest of their pioneering team. In pub challenges are also part of the app camapign, by posting your victories on social media prizes are won by the user. The app allows the user to directly post their victories to the social media of their choice as well as tagging the posts with the #beerpioneer. The user is also able to draw over the photos. The campaign translates to the pub environment by including the in pub challenges on the bar runners as well as including the pioneering characters on the beer mats. The runners also include a QR code for the app. Prizes from the in pub challenges include these Frontier branded items. These also allow free access to Frontier festivals. This campaign uses social media to promote Frontier and as a main part of the app. As Frontier is a ‘new wave lager’ it is only right to use modern day digital promotion to support the app.