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🗺️ Why Every Small Business Needs a Customer Journey (and How to Create One)

If your small business feels chaotic—like you’re posting content, sending emails, and launching offers but still not seeing consistent results—Alie Murphy has a simple truth for you:

✨ You need a customer journey.

💡 What Is a Customer Journey?

A customer journey is the intentional path you design to guide a potential client from:

👀 Just finding out about you → 🤝 Becoming a paying client → 💚 Becoming a repeat customer and advocate.

It’s how you move people from curiosity to conversion without guesswork.

🚩 Why It Matters for Small Business Owners

Without a clear customer journey, you risk: ❌ Inconsistent leads ❌ Content that doesn’t convert ❌ Feeling stuck and reactive in your business

With a clear journey, you gain: ✅ Confidence in what to post and when ✅ Systems that guide leads seamlessly to your offer ✅ A scalable, repeatable process to grow your business

🛠️ Steps to Create Your Customer Journey (Alie’s Breakdown)

1️⃣ Attract

This is where people find you (Instagram, Pinterest, networking, referrals). Your focus here: provide valuable, engaging content that speaks to your ideal client’s problems and desires.

2️⃣ Nurture

Once they’re in your world, you build trust. This can look like:

Consistent emails

Value-packed social posts

Free resources that showcase your expertise

3️⃣ Convert

You offer them the next step with you:

Booking a call

Joining a workshop

Purchasing your offer

4️⃣ Deliver & Delight

Provide an excellent client experience so they:

Get results

Leave testimonials

Refer others

🪴 Alie Murphy’s Approach

Alie Murphy specializes in helping small business owners: ✅ Get clarity on their customer journey ✅ Build systems that automate and simplify the journey ✅ Grow without constant hustle

Her teaching style is clear, practical, and rooted in systems that work, not fluffy theory.

🎥 Watch the Full Video Here:

👉 How to Create a Customer Journey for Your Small Business

Take notes, pause to reflect, and start mapping your own journey today.

✨ Ready to Get Unstuck?

If you’re tired of posting without results, or you’re unsure how to guide people toward your offers, this is your sign to stop guessing and start mapping your customer journey.

💬 Have questions about creating your journey? Drop them in the comments, and let’s build a business that works for you.

[aliemurphy]

Helping Small Business Owners Grow: Alie Murphy

If you’re a small business owner feeling stuck in the chaos of wearing all the hats, let’s be real: scaling without systems and strategy can drain your energy and slow your growth.

That’s where Alie Murphy comes in.

💡 Who Is Alie Murphy?

Alie isn’t just another “coach.” She’s a systems and strategy specialist who helps small business owners create clear, actionable plans that turn ideas into results.

After years in real estate, business operations, and marketing systems, Alie understands firsthand the challenges small businesses face—like inconsistent leads, unclear messaging, and time wasted on repetitive tasks that should be automated.

She’s on a mission to help small business owners grow, simplify operations, and reclaim their time.

🌱 How Alie Helps Small Business Owners Grow

1️⃣ Monthly Strategy Call + Business Talk Community

For founders who need consistent, actionable strategy without breaking the bank, Alie’s “Let’s Talk Business: The Collective” offers:

✅ A live monthly call focused on solving real business challenges ✅ Hands-on, actionable strategies you can apply immediately ✅ A private community for feedback, accountability, and ongoing support ✅ Access to replays and resources so you can learn on your schedule

Whether you’re struggling to clarify your offer, improve marketing consistency, or streamline your systems, this monthly touchpoint gives you clarity and practical steps to move forward.

2️⃣ Business Consulting Tailored to You

If you’re ready to level up faster, Alie offers personalized business consulting, bringing structure and strategy into your operations, marketing, and systems.

From mapping out your customer journey to fixing operational bottlenecks, Alie helps you build a business that can grow sustainably without burning you out.

✨ Why It Matters

Small business owners often get stuck between wanting to grow and not having a clear path to get there. Alie’s approach meets you where you are, giving you:

🌟 Clarity on what actually needs to happen 🌟 Systems that save you time 🌟 Strategy that makes growth realistic

📌 Ready to Step Into Your Next Level?

If you’re tired of spinning your wheels and ready to move from surviving to thriving, check out aliemurphy.com to learn how you can get support through monthly strategy calls and consulting.

Alie’s practical, warm approach can help you move from chaos to clarity—so you can grow a business you actually love running.

🪴 Let’s talk:

✨ Have a business challenge you can’t crack? Drop it in the comments. ✨ Want strategy tips for your small business? Hit “Follow” for more. ✨ Share this with another founder who needs practical support to grow.