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5 Marketing Tools you need Now! Read about it - http://bit.ly/1JxM2bv

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Ways Universities and Colleges are leveraging Social Media! Know more here - http://bit.ly/1KEJ3Cb

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5 Marketing Tools you may not be using but NEED to NOW!

Once at an earlier company, my boss asked me this: “how could he keep in touch with the latest and the best social and marketing tools out there?” While many of us may brush that aside as “generation gap”, it’s actually difficult for everyone given the sheer number of tools that are brought to the market each day, here is an old twitter tools for business list we created.

My favorite way to know which tools to test and use is usually by following Twitter experts or blogs and then testing them. While every tool has a USP, you need to find out what works best for yourwork conditions! Here are a few marketing tools you’re perhaps not using. Start now!

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7 Amazing ways Universities and Colleges are using Social Media

The colleges and universities you went to study, now they’ve an honours degree in social media. Earlier on it was difficult to gain information about the course you were looking for (be it social media courses or otherwise as well), you had to either call or pay them a visit to gain in-depth understanding. But now they are online and developing outreach strategies to connect with their students from the form filling process to alumni’s.

If your college or university is thinking of taking the social class, now would be the perfect time. Let’s take a look at the examples of how these top educational institutes are leveraging social media in a positive and measurable way and collaborating with all their departments to be of service to their students. Read more - Here

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​Brand Pitfalls to avoid while working with Freelancers or Agencies

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Brand Pitfalls to avoid while working with Freelancers or Agencies

Do not compromise and hire someone with little or no experience in marketing or writing. Magical brand managers should be able to write. And move you. Usually they need to have a portfolio of their writing ready for you to see. Ask for writing examples. Some young writers may not have a lot of client work, but then you can check their published work. Read more - Here

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How brands on Twitter went creative during the #LeapSecond http://bit.ly/1CgrgB0

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8 Smart ways to use @Buffer for Social Media

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How brands on Twitter went creative during the #LeapSecond

June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being to keep our clocks in sync with Earth’s rotation which now takes a bit longer than 24 hours.

You’re wondering why you are getting this geography lesson and how is this connected to social media? Getting to the point, the most recent leap second in 2012 caused a glitch in software’s run by websites like Reddit, Gawker, and LinkedIn. This time most of the websites are better prepared to account that extra second. Continue - Here

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8 Smart ways of Social Media Scheduling with Buffer App

I have to admit, I am a Buffer Fan and have been using this tool for the past 2 years (1 Year on their awesome plan). I am not here to write a product review but will share some of the best tricks i use with Buffer to share timely content on my different social media accounts.

Whom is this post for?

If you use Buffer but would like to know how to use it better

If you use any other scheduling tool or don’t use any tool at all

If you are crazy like me on sharing awesome content to my network (content curation on steroids)

Read more - Here

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Why Do Indian Startups Struggle On Content Originality?

Just as I work through the struggles (and hopes) of my own Startup (brandanew.co), I have become a more keen observer of what’s happening in the Startup world around me. From the 1990s when the Internet boom and its love through IT, KPOs, BPOs that saw India, we entered an economic liberal boom that meant, among other things, the ability to recycle, reuse and being Microsoft and Internet driven, the birth of the “copy-paste” mentality, at scale. (don’t miss to check the latest social media stats about India).

This is not to say that only Indians indulge in this systematically, but being an Indian, I see it as an epidemic- it feels larger and bigger given the volumes we produce. And so it made me think on why do Indian startups struggle on content originality? Read Here

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10 Tips: How Real Estate companies can use #SocialMedia?

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Why Do Indian Startups Struggle On Content Originality?

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How Real Estate companies can leverage Social Media in a better way?

Are you a real estate brand and looking for ways to leverage social media? Gone are those days when real estate was about posters stuck on the bus stop or those giant hoarding with a big smile and your number underneath. Real estate is a business that thrives on personal connections, and social media presents itself as a perfect platform to connect with your audiences in real-time.

Consider this article as an open house for exploring and learning new tactics related to social media. To help you make a right footing, below mentioned are some real estate brands that have already set base on social media and are truly rocking it! Let’s take a look at what lessons can be imparted from them. Read more - Here

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The Dark Side of Direct Traffic

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You are so wrong about your Direct traffic performance! Here’s why

You loved an article on Buzzfeed when you were travelling and it reminded you of your best friend (John for instance). You clicked on the ‘share’ button of your smartphone and sent it to his WhatsApp account. Sounds like an everyday situation right?. John clicks on the link and enjoys reading the article and shares it with his other friends via chat. Win-win situation for everyone?

How do you think the traffic would be tracked for Buzzfeed for this article? Would it be under social (as it was shared via IM’s and Messenger as they are a social medium of communication)? This would be the ideal case, however this is not how your analytics sources actually track this data. This will show up in some other category, or to be more specific for this particular BuzzFeed article, it would be tagged under ‘Direct Traffic’. In this post, we will try to reason why this happens and how it is impacting how you are actually measuring your website performance the traditional way - More Here

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New Twitter Tools for Pros

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