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How To Turn Your Business Into A Digital Business

The term disruption (literally “destruction”) is used in the digital world to indicate a moment of breaking the pre-existing patterns.

It basically indicates everything that is capable of breaking habits and trends in the economic, technological, political, and environmental and now, yes, even pandemic.

The coronavirus is certainly a destructive element of our times.

All the experts in innovation and technology have been repeating the same mantra for weeks: “Nothing will be the same again ". And in fact it seems so, especially in the economic field.

Many companies will close, but many others will resist by agreeing to deeply renew themselves and transform themselves into digital business.

How do you reinvent digital business? Overcoming fear

Only the most resilient and daring entrepreneurs will be able to win this challenge, because change requires a great ability to adapt to the changed conditions of the social, economic and technological context.

Let's see together the fundamental steps that an entrepreneur should take today to successfully transform their business into a digital business.

These days, fear is normal for those who do business. Questions like “ What will happen to my business? "," When will I be able to reopen? Will I ever be able to reopen? "" How do I pay employees this month? "?

Legitimate questions that hide more than understandable fears and that serve to give an immediate response to the emergency, but not useful for offering long-term solutions.

At some point, however, fear must give way to action and the review of business processes.

The right questions, data analysis and action for change

To do this, attention must be paid to another type of question, or questions that stimulate a proactive response:

·         How can I help my business survive?

·         How can I adapt it to the new conditions?

·         What decisions do I have to make today, which in a week and which in a month?

Only by looking for an answer to these questions can you start a process of transforming your company into a successful digital business.

Secondly, making any decision without having certain data and information on which to reflect and elaborate an action plan is not only useless but even counterproductive.

It is therefore necessary first of all to collect data on changes in one's own reference market, in the ecosystem within the company, in the critical issues affecting the team and all employees.

Any information can be useful to define a clear picture of the situation, on the basis of which to prepare an action plan for digitization.

After analyzing the situation and collecting the data you can take action.

The areas on which you will have to act are that of technological equipment and that of the revision of internal and external processes.

For example, if you plan to use smart working and web conferences, you will need to equip the company with a good internal network structure, guaranteeing secure access only to internal staff.

Furthermore, if you previously relied on commercial agents, now you will have to review the entire sales process from a digital perspective and then relocate some employees.

As you can see, the transformation to digital business has to do first of all with a paradigm shift and only secondly with technology.

Because remember, any transformation starts from our head. And that's where we need to act.

Source: Weboost 952301