aniboxx-blog

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HOW AN ANIMATED MUSIC VIDEO WENT VIRAL

Making a viral music video takes time, creativity, and sometimes a lot of patience, especially in the case of recording artist Kina Grannis. Kina tells us all about the process of making her jelly bean stop motion animation music video for her song, "In Your Arms." We also learnt that she has been very smart business wise as she ended up getting Jelly Beans to sponsor her tour... PURE GENIUS!!

Watch the actual animated viral Music video HERE

JJ

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An introduction to video marketing

We  saw this video a while back, but it still is a great insight into the potential that video has. Interestingly enough, interactive video, which has still not been utilized to its fullest extent.

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An infographic about landing page optimization (LPO) is the focus of this post, walking through the LPO process and then applying a test hypothesis to an example case study.

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The Evolution Of Online Display Advertising

Enlightening to be able to understand how online advertising works :)

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THE SECRET OF VIRAL VIDEOS

It looks as though the video marketing distribution tool for the masses has arrived. Virool made this video advert (I'm assuming for their launch) that went viral.

One-Liner Pitch: Virool is like Google Ad Words for promoting your videos online.

Why It's Taking Off: Unlike other video advertising companies, Virool caters to both big brands and independent users with an affordable self-serve ad platform.

Some brands pay tens if not hundreds of thousands of dollars to promote their videos online, but Virool wants to help smaller companies and independent users do the same for a fraction of the cost.

Virool, which launched publicly last March, provides users with a self-service advertising platform to promote videos that are 30 seconds or longer in Facebook games, mobile apps and various websites to get more attention and perhaps even go viral. Virool uses an auction-based system — similar to Google Ad Words — and lets customers determine how much they are willing to pay per view. What really sets the service apart from others, though, is that you can sign up for a campaign on Virool for as little as $10.

"Unruly Media's starting point is $100,000 and Sharethrough's is $75,000," Virool co-founder Alex Debelov said, referring to some of the other players in the social-video ad space. "We are addressing the same problem, but our thesis is that it's more universal than just being applied to big brands."

Since the service launched, it has attracted more than 30,000 registered advertisers, ranging from big companies such as Sony and Intel — the latter of which spent $300,000 in December promoting more than a dozen videos with the platform — to independent users like musicians and mobile developers who spend significantly less.

Debelov told Mashablethat he originally started the company in 2011 with the goal of going after big brands and advertisers, but reassessed his strategy after receiving lots of emails from people asking to run their own campaigns in the $10 to $100 range. Based on this response, the startup launched the self-serve platform in March, which lets customers set their own budgets, as well as target viewers based on age, region, gender and more.

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HOW TO GET A DIRECT ROI ON YOUR BUSINESS VIDEO

At Aniboxx, we believe in providing a direct return on investment for your engagement video. Repeatedly, we get asked "How do we measure the ROI if we invest in a video". The answer is always the same... By clarifying what you'd like people to do once they've finished watching the video. Once you have this clear, it is then a lot easier to poor efforts into the creative process as it will simply more have direction and can even be distributed in the correct places where relevant target audiences will engage and respond to it.

Design Agency Joseph Berghind give us an insight into how one gets a true return on investment through the use of video from their point of view. A wonderful tool for strategic engagement that can be used in so many ways.

JJ

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How web video powers global innovation

TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. And for TED, it means the dawn of a whole new chapter ...

After noticing a historical parallel, we realised crowd sourced innovation reminded us of the Enlightenment era thinkers and artists. The 17th and 18th century saw the rise of the English coffee house. A person could go in, pay a penny for a cup of coffee, and sit down with other fine gentlemen. What was really interesting was that discussions concerning things like the natural sciences and philosophy became prevalent leading to an explosion of learning and inquiry. Like wise 19th century artists would always eat at the famous Parisian cafes in the company of other artists (most of the time forgetting to pay the bill). It's almost like these were the prototype for today's Internet, only instead of a small local group of like minded people the new coffeehouses of Facebook and YouTube reach an audience of millions all from the comfort of their own couches. For every social and technological innovation the ease and speed of human interaction increases paving the way to greater strides in innovation and thought.

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MAKE IT BETTER

Another cool piece of animation here. Again, although there is no voice over, we feel engaged by the every day actions illustrated by the kinetic typography and the sound effects.

JJ

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BOUNCE

Cool piece of Animation here explaining how the Bounce formula - that allows you to improve your English through practice - works in a self-promotional video for the main page of their website 

They didn't want to use any voiceover to explain how it works so, developed a visual language and a modular system that allowed them to express the contents offered by Bounce and also to edit different combinations of the modules available.

Even though I feel a voice over would have helped quite a bit, this had us both engaged and entertained.

JJ

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The Power Of Video

Once you have got traffic to your website, it is imperative to provide the information that your website visitors are seeking and in a way that keeps them engaged, so that they do not navigate away to competitor sites. Content is king, and therefore, good quality information presented in a number of formats will keep visitors on your website for longer, along with appealing to a much wider audience.

With the ever increasing popularity of YouTube (There are now 19.2m regular adult users of YouTube in the UK – Source OKOM, April 2011) video provides a great way to communicate with your target market and it has never been easier to share this across your website and your social media accounts. 

In experiments conducted, we are 50% more likely to remember something if we see and hear something than if we simply read something, meaning that video is an incredibly powerful tool to communicate key messages to your target market. 

Here are some other key benefits to having video on your website:

You can develop relationships with your website visitors, as once they can see a face behind the words on your website, it becomes a much more personal experience for them. Fundamentally people do business with people, the product/service needs to be right and offer the solution that they seek, however, if you know/like/trust someone, you are far more likely to do business.

You can demonstrate your expertise and passion for your niche far more easily

If you run an ecommerce site the power of video increases. You can demonstrate how your product works or looks rather than selling to an online audience via images alone.

The content on your website becomes far more appealing and engaging, therefore it’s far more likely to get shared, and your messages then reach a much wider audience.

If you would like a website review to see how video could impact on your site, please contact us on info@aniboxx.com or 0203 2860987 :)

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Team @aniboxx just hit Facebook hq for social media event #SMWCASE (Taken with Instagram)

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SOCIAL MEDIA STATS THAT MAKE YOU GO "WOW"

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On of those Monday's (Taken with Instagram)

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Draw your future:

Interesting Video about how the illustrating your future on a piece of paper can actually hold a bigger chance of helping you change it. JJ

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Check out this very original music video created using rotascope animation. It was created by a team of animators and illustrators named All Knightz. Two of which now work for Aniboxx. 

It is very psychedelic and fluid all the way through, including wild transitions and glowing figures. Hope you enjoy.

T

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Great meetings @ the London google campus today... Loving the space here (Taken with Instagram)

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What we do is who we are....

What intrigues us most are the creations, ideas and visions of the people we come across. We get excited about your ideas, concerned about the problems you are trying to solve and engaged with movement you are trying to start.

People that come to Aniboxx are not simply looking for interesting content or marketing material. Our clients want to share an idea, engage potential customers, supporters, employees or maybe everyone... so people get it, so that people see the world slightly differently, or how it could be different.

That’s where we come in......We go deep into the mind of our clients, we push them to expose their core message. We take the time to get it, allow your idea, project or invention to make us see the world slightly differently. Then we get busy doing what we do! Figure out the best way to take an audience on the same journey, we push ourselves find the best way to share your message and make it stick.

That what Aniboxx does, get it....

Let’s get things in motion.

T