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We provide a powerful array of industry-leading tools and configurations so you can focus on building innovative apps that impact culture and change lives using the latest Apple technologies. And we make sure the App Store services are always available, thanks to our hundreds of sustainability and reliability engineers who manage our dedicated data centers (powered by 100% renewable energy).
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Distribution is easy, safe and reliable. Unlimited hosting and bandwidth for all apps, updates, in-app purchases, machine learning models and more – even for free apps. Apple is engaged in global payment processing. Depending on the region, users can pay with credit or debit cards, carrier billing, digital wallets, or App Store and iTunes gift cards. Users can restore apps and in-app purchases on a new device to seamlessly maintain access to content. Apple verifies user accounts to check that your users are real, helps see that you're getting paid, and protects your intellectual property. We also assist with tax obligations in over 60 regions and support all disputes to help you protect your trademarks and copyrights. Users can opt in to download the latest version of your apps with automatic updates. Release apps and updates manually or automatically at the time you choose - or gradually over 7 days. Keep 70% of your sales revenue (85% if you're enrolled in the App Store Small Business Program) and 85% for qualifying subscriptions. With TestFlight, you can share your betas with up to 10,000 external testers just by using their email address or sharing a public link. Respond to user reviews of your apps in the App Store. AppleCare provides customer support for billing issues, app downloads, and more.

Built-in business and marketing opportunities. Choose from eight business models: free, free with advertising, free with physical goods and services, free with in-app purchases, free with subscription, paid, reader and cross-platform. Apple only collects a commission if you sell a digital good or service through your app. Provide introductory offers, promotional offers and subscription offer codes. Distribute promotional codes for apps or in-app purchases. Let users pre-order your new app and get it via automatic downloads when it's released. Bundle up to 10 of your apps as one purchase. Promote your app in the App Store with Apple Search Ads.
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