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What are people also searched for?

The People Also Searched For (PASF) section shows up when you return to the search results quickly after clicking on a link. It’s Google’s way of saying:

Hey, we saw you didn’t find what you needed—maybe these topics will help?

Think of it like Google being a helpful friend, offering more ideas based on what others have looked for after searching something similar.

Why It Matters for SEO

Here’s why you should care:

1. Real-Time Keyword Ideas

These suggestions aren’t random—they come from actual searches made by real users. That means PASF gives you fresh, relevant topics you can include in your content.

2. More Helpful Content

When you include related topics that people are also searching for, your page becomes more useful. You answer more questions—and Google notices!

3. Better Rankings & Engagement

Search engines love pages that keep users engaged. If your page covers everything someone might want to know (including PASF topics), they’re more likely to stay—and your SEO gets a boost.

How to Use People Also Searched For in Your Strategy

Step 1: Do a Search on Google

Search your main keyword. Click a few results, then go back. The PASF box will appear. Write those down!

Step 2: Use the Terms as Subtopics

Use these suggestions as blog post ideas, subheadings, or FAQs. They help expand your content naturally.

Step 3: Answer the Questions Clearly

Make sure you provide helpful, easy-to-read answers to these topics in your content. Don’t stuff keywords—just be helpful.

Quick Example

Let’s say you’re writing about How to start a blog. When you check PASF, you might see:

Best blogging platforms

How to monetize a blog

Blogging for beginners

Is blogging still profitable in 2025?

That’s content gold! These could be entire blog posts, or you could include them as sections in your main article.

Final Thoughts

People Also Searched For is more than just a box of suggestions—it’s a window into what your audience is thinking. For SEO lovers and content creators, it’s an easy, smart way to find what your readers want next.

So next time you’re planning content or doing keyword research, don’t ignore that little box. It might just lead you to your next viral blog or top-ranking page.

Happy ranking!