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How To Choose A B2B Site?
On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. How do you choose a B2B website? Here are some tips:
1 - Website traffic
Two issues must be considered here. The first is how popular the B2B website worldwide. (For example: tradetuber.com. To find websites that are popular, you can search Alexa.com. It may be worth your time to rank B2B sites in the top 100,000 websites. Trade sites that rank lower than the top 100,000 are likely to be outdated and not worth your efforts, or they may not be worth your time.
Free B2b Website Listing - Next, ask yourself how much traffic they get from your primary markets. B2B sites in China are extremely popular, but get very little traffic from America or Europe. A popular B2B website in China won't be effective if you're trying to find buyers from these markets.
Alexa.com allows you to view the popularity of countries lower on the page beneath the statistics tables. You can see the percentage of users in USA or other markets and the popularity rank for the country you want to market to.
2- Directory Information
B2B websites list companies online. B2B sites that only buy lists to build their directories are to be avoided. Companies often don't know they are listed on these sites, which are numerous. Information about companies is not always updated.
This means that even though you could spend time messaging companies, the response rate will be low if the information is outdated or the receiver doesn’t know their log in information.
All directory listings at Importers.com have been created and maintained by company representatives. We have never bought a company list and added it to our directory. We also rank companies based on their online activity. The most active free members rank higher than the rest.
3 - Promotions online
When evaluating a B2B website, the last consideration is to consider what type of promotion you will get. All trade sites encourage paid members more than they do free members. But the question is: Will you be able to get enough promotion to make it worth your membership fees?
It's worth signing up to be a member of one of the top B2B sites. It is actually a great way of evaluating which sites provide the best qualified inquiries. But, creating accounts on B2B sites that are simple and lack information can actually make your company less successful than it helps.
Make sure you are professional and detailed with any information that your company provides online. Anything less will result in a loss of sales.
It's worth upgrading your membership to a B2B website that has active buyers for your products. This will also help you promote your products. Alibaba, for example, is a great site for Chinese companies, but suppliers from other countries are often buried below the "Gold Suppliers", which are all from China. The site is popular but does not promote traders from outside China.
4 - Site Evaluation
China Suppliers: Search the directory to find buyers who might be interested in your products. Make sure to have a complete company profile and detailed product details. See what response you get. If you get a lot of positive responses, upgrade to increase your site's visibility.
China buyers: Most buyers don't need hundreds of suppliers. They only want a few good ones. Consider what happens when you post your BUY Lead. Is it sent to thousands of companies, who then flood your mailbox with useless messages? Importers.com, a good B2B site, offers buyer services that help you find qualified suppliers. They do not blast your BUY lead out to thousands of people. Instead, they choose the best suppliers and offer sourcing services to help buyers make their decision.
Each of these websites offers a free member account. This is a good idea for many companies. The B2B sites might not be the best for your company, and you may not get the best results if you upgrade membership. Make sure you do your own assessment.
It is worth signing up for a free membership on the top B2B websites. Make sure that your company's information is accurate and professional at all sites you belong to. Buyers will search for your company name on Google and may lose interest if they don't find the right information.
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