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Horny

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Horseshoe goes neon, 1961

In 1961, Golden Nugget and Horseshoe each covered their buildings in an exterior of metal framework, neon tubing, and lights that redefining the look of downtown Las Vegas. Young Electric Sign Co handled both jobs.

The design at the Horseshoe was a collaborative effort by architect William C. Wagner, a partner with Wayne McAllister, selecting from elements created by four artists at YESCO. The work was commissioned by Fremont Hotel & Horseshoe president Ed Levinson.

“What may be the largest electrical advertising display in the world will be unveiled the last week in May … the exterior and facade will feature a central double face sign topped by a revolving horseshoe with an overall height of 125 feet. It will contain more than eight miles of neon tubing and 30,000 light bulbs. Renovation of the structure cost $2 ½ million.” - UPI, 4/23/61.

The work was ultimately completed late in Fall.

Photos: (1) circa ‘60. (2) circa May-Jul. 1961. (3) Late 1961. Young Electric Sign Company Corporate Records (MS-00403), UNLV Special Collections. (4) Nov. 1961. Slide scan from the Gary Lenhart Collection, Alameda Info.

Photo of Levinson, Wagner, and V. Cannon of YESCO.

Hanging out on the new sign. Undated photos (c. Jul. 1961) via Neonbible_LV from YESCO Collection, UNLV.

The wall of interlocking H's is seen missing a row in Fall 1961. Photo from Gorillas Don't Blog.

Completed in late 1961. Photo from OPS 35mm.

Published 3/3/2013. Updated 6/25/2025.

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Your dream boysfriend is one click away🔞👈

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Desert Inn, c. 1957

Kodachrome slide from the Vintage Las Vegas Collection. Below, three photos from the grounds of the Desert Inn, c. Nov.-Dec. 1957, from the Gary Lenhart Collection, Alameda Info.

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Welcome to Fabulous Las Vegas, April 1972

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