binaryic

[binaryic]

CONTENT CREATION

Your website content is the first thing to work on if you seek enhance visibility and engagement. Relevant, up to date, concise and appealing content could bring in new users and help boost business. Content is a broad spectrum that covers everything from keywords, website content, social media (Facebook, Twitter, and Instagram) handles, blogs, images, infographics, and videos.

 Google is the most commonly used search engine in the world. Terabytes of content data is processed by Google complex search and ranking algorithm every day. Relevant, trustworthy and unique content could help increase website rankings on Google considerably enabling more hits from new visitors.

 Content is the first information being displayed to any user about the website and the user experience could, in turn, decide if he’ll revisit the website again, making Content Creation an essential pillar of any successful website. Marketing stats reflect a huge impact of content on business:

 Companies with 15+ blogs every month get three times more visits than companies publishing four or fewer posts per month.

Almost 60% of online sales are result of customer reading a particular blog.

SBMs using content marketing get around 126% more leads.

Most importantly, content marketing costs 62% less than other marketing options.

Content creation involves a number of steps. A strong and concrete content strategy is the base of any content creation. Content Strategy covers everything from content goals, brand, tone, and promotions. Identifying the target audience should be prioritized and creating personalized content could gain more recurring customers.

 At the very base, content creation involves five basic steps: research, ideation, writing, editing, and publishing. While there are a number of Content Management System (CMS) software available in the markets helping huge websites manage their content efficiently.

 Social Media has truly revolutionized the content industry. Social media platforms have made it easier for firms to bridge the gap between them and consumers. Engaging with users, sharing innovative content and campaigns are doing wonders to companies all around the globe. Analyzing your social media and website are essential. Content Audits and analysis help in identifying things that might need re-work, promotions or a completely new strategy. Audits help in realizing the content which are working and gaining traction or not.

To know more: https://binaryic.com/knowledge-center/content-creation/

[binaryic]

PLANNING YOUR E-COMMERCE AND SEO MIGRATION

Migrating your e-commerce site could be a tricky thing. Migrating a site to a better design, algorithm, theme or platform is done with the expectations of positive impact on growth, engagement and organic hits on the website but it could have negative impacts and the hits might even go down than the number before the migration.

 Site Migrations are done to make substantial changes in the website to enhance search engine visibility. These changes could be to the overall code, design, theme, UX or content. There are a lot of misconceptions around the impact of migrating a website. Migration is a huge task with many nuances which if not taken care of, could lead to devastating results after spending a lot of money. Although, if migration is done right, with a strategy and a plan it could reap unprecedented benefits and could increase the business multi-fold.

 Migrating to a new website is a process including three phases: Pre-launch, Launch Day and Post Launch. The platform, structural, content and design changes, integration and other technical elements and the testing for vital checklist for the Pre-Launch phase. Most of the work done during a migration is done in the Pre-Launch Phase. There are a number of things which could possibly go wrong. Transferring your content from the old website and adding or modifying it in the new one could lead to missing pages and errors. Lack of SEO-consultation and a slow-responsive domain could also be major pitfalls. Thorough functional and domain testing could yield massive results after the website migration.

 The Pre-Launch phase needs to be meticulously planned to ease out the rest of the process. A scope of the changes including the list of URLs on the present website along with the modifications should be prepared and a conducive timeline must be assigned. The redirection map to the new site is often missed out.

 A few ways to avoid a migration failure on the launch day are:

 Setting Objectives – Setting an objective and growth opportunities is essential. It will help the team strive towards a goal.

Testing and Forecasting: Testing is the most crucial part of a migration. The look, feel and performance of the website is what will drive more consumers and testing helps eradicate related bugs and glitches.

Planning the Launch Day is crucial for a migration. Successful bug-free implementation, marketing and running third party services could boost the expectations. Measuring rankings using tools and monitoring the engagement could help in planning for the coming days. The post-launch monitoring is also crucial if the outcomes are not as expected because it helps identify reasons early. Post-launch marketing is also another major checklist for the Post-Launch phase. More visibility is bound to help in the engagement and buy rates.

 Migrating to a new website is an involving process. It needs a lot of time, planning and patience however there’s nothing to be afraid about it. Planning and Identifying present short-falls to your business model could be the ideal way to start. Migration, if done right could escalate your business beyond expectations and might go adversely wrong if not done with precise planning and execution.

To know more: https://binaryic.com/knowledge-center/planning-your-e-commerce-and-seo-migration/

[binaryic]

LANDING PAGE OPTIMIZATION

Before understanding the importance and impact of landing pages, it is essential to understand what it is and how it works. A landing page is a standalone page created especially for marketing or advertising purposes. A visitor lands up on this page after clicking on a Google Adwords ad or any other click bait. The landing pages are created with a single objective to get the user click the Call-To-Action (CTA). Many people confuse the landing page with the homepage. While homepage is the opening page of any website giving insight about the site containing a number of links, the landing page usually contains only one link (CTA) to take the user to another designated page. Adding a landing page to a website helps drive traffic and acquiring leads and advertises the expertise of the website.

 Optimizing the landing page is a long and complicated process but it is extremely essential to Search Engine Optimization (SEM). If done wrong, landing page optimization could have adverse effects on the traffic of the website but a few pointers could boost quality score and incoming traffic like never before:

 One main Call-To-Action (CTA)

The purpose of a landing page is to get the user to take action. A laser focused landing page with a single CTA button which caters to the expertise and domain of the website converts better. Using benefit-oriented CTA also goes a long way in appealing to users, e.g. using “Get Free Sample” in place of “Download” or “Add to Cart and save 20%” in place of “Buy Now” instantly attracts people and could boost in traffic and actions taken.

 Benefit-Oriented headline

A recent study showed that benefit oriented headline increases conversion rate by 4.3%. Users are always drawn towards freebies and benefits. The positive effects of the products rubs on the consumers.

 Understanding Customers

The landing page needs to be in-line with the motivation, needs, desires and frustrations of the customers. The design needs to be user-centric and eye-catching yet simple with only a single CTA.

 Relevant Content

Content is probably the most crucial part of any page and is more relevant in the case of the landing page. After creating the content, one needs to assure if it successfully answers the relevant customer questions. What is the product about? Does the page provide necessary information? Will the user trust the webpage? Is the time-taking long enough to frustrate a new user? These are vital questions which make or break any website. A lot of websites design with place-holders like Lorem Ipsum in place of real copies and content. Creating the content should be a priority and the design should be in line with the content and not the other way around.

 Design

The look and feel of the landing page is what attracts a new user in the first place. A visually attractive design which is pleasing on the eye helps get new traffic and marketing through word-of mouth.

 Optimizing a landing page is a time taking process which requires a team effort including a graphic designer, content developer and the IT team. There are a number of potential bottlenecks which could disrupt the traffic of the website but if planned and executed right, landing page optimization could do wonders to your website and business.

To know more: https://binaryic.com/knowledge-center/landing-page-optimization/

[binaryic]

LANDING PAGE OPTIMIZATION

Before understanding the importance and impact of landing pages, it is essential to understand what it is and how it works. A landing page is a standalone page created especially for marketing or advertising purposes. A visitor lands up on this page after clicking on a Google Adwords ad or any other click bait. The landing pages are created with a single objective to get the user click the Call-To-Action (CTA). Many people confuse the landing page with the homepage. While homepage is the opening page of any website giving insight about the site containing a number of links, the landing page usually contains only one link (CTA) to take the user to another designated page. Adding a landing page to a website helps drive traffic and acquiring leads and advertises the expertise of the website.

 Optimizing the landing page is a long and complicated process but it is extremely essential to Search Engine Optimization (SEM). If done wrong, landing page optimization could have adverse effects on the traffic of the website but a few pointers could boost quality score and incoming traffic like never before:

 One main Call-To-Action (CTA)

The purpose of a landing page is to get the user to take action. A laser focused landing page with a single CTA button which caters to the expertise and domain of the website converts better. Using benefit-oriented CTA also goes a long way in appealing to users, e.g. using “Get Free Sample” in place of “Download” or “Add to Cart and save 20%” in place of “Buy Now” instantly attracts people and could boost in traffic and actions taken.

 Benefit-Oriented headline

A recent study showed that benefit oriented headline increases conversion rate by 4.3%. Users are always drawn towards freebies and benefits. The positive effects of the products rubs on the consumers.

 Understanding Customers

The landing page needs to be in-line with the motivation, needs, desires and frustrations of the customers. The design needs to be user-centric and eye-catching yet simple with only a single CTA.

 Relevant Content

Content is probably the most crucial part of any page and is more relevant in the case of the landing page. After creating the content, one needs to assure if it successfully answers the relevant customer questions. What is the product about? Does the page provide necessary information? Will the user trust the webpage? Is the time-taking long enough to frustrate a new user? These are vital questions which make or break any website. A lot of websites design with place-holders like Lorem Ipsum in place of real copies and content. Creating the content should be a priority and the design should be in line with the content and not the other way around.

 Design

The look and feel of the landing page is what attracts a new user in the first place. A visually attractive design which is pleasing on the eye helps get new traffic and marketing through word-of mouth.

 Optimizing a landing page is a time taking process which requires a team effort including a graphic designer, content developer and the IT team. There are a number of potential bottlenecks which could disrupt the traffic of the website but if planned and executed right, landing page optimization could do wonders to your website and business.

To know more: https://binaryic.com/knowledge-center/landing-page-optimization/

[binaryic]

LANDING PAGE OPTIMIZATION

Before understanding the importance and impact of landing pages, it is essential to understand what it is and how it works. A landing page is a standalone page created especially for marketing or advertising purposes. A visitor lands up on this page after clicking on a Google Adwords ad or any other click bait. The landing pages are created with a single objective to get the user click the Call-To-Action (CTA). Many people confuse the landing page with the homepage. While homepage is the opening page of any website giving insight about the site containing a number of links, the landing page usually contains only one link (CTA) to take the user to another designated page. Adding a landing page to a website helps drive traffic and acquiring leads and advertises the expertise of the website.

 Optimizing the landing page is a long and complicated process but it is extremely essential to Search Engine Optimization (SEM). If done wrong, landing page optimization could have adverse effects on the traffic of the website but a few pointers could boost quality score and incoming traffic like never before:

 One main Call-To-Action (CTA)

The purpose of a landing page is to get the user to take action. A laser focused landing page with a single CTA button which caters to the expertise and domain of the website converts better. Using benefit-oriented CTA also goes a long way in appealing to users, e.g. using “Get Free Sample” in place of “Download” or “Add to Cart and save 20%” in place of “Buy Now” instantly attracts people and could boost in traffic and actions taken.

 Benefit-Oriented headline

A recent study showed that benefit oriented headline increases conversion rate by 4.3%. Users are always drawn towards freebies and benefits. The positive effects of the products rubs on the consumers.

 Understanding Customers

The landing page needs to be in-line with the motivation, needs, desires and frustrations of the customers. The design needs to be user-centric and eye-catching yet simple with only a single CTA.

 Relevant Content

Content is probably the most crucial part of any page and is more relevant in the case of the landing page. After creating the content, one needs to assure if it successfully answers the relevant customer questions. What is the product about? Does the page provide necessary information? Will the user trust the webpage? Is the time-taking long enough to frustrate a new user? These are vital questions which make or break any website. A lot of websites design with place-holders like Lorem Ipsum in place of real copies and content. Creating the content should be a priority and the design should be in line with the content and not the other way around.

 Design

The look and feel of the landing page is what attracts a new user in the first place. A visually attractive design which is pleasing on the eye helps get new traffic and marketing through word-of mouth.

 Optimizing a landing page is a time taking process which requires a team effort including a graphic designer, content developer and the IT team. There are a number of potential bottlenecks which could disrupt the traffic of the website but if planned and executed right, landing page optimization could do wonders to your website and business.

To know more: https://binaryic.com/knowledge-center/landing-page-optimization/

[binaryic]

WHY SEARCH AND SEO IS IMPORTANT ?

Before we can understand why search is important, we need to take a step back and understand why people search.

 Why People Search?

 In the early days, people searched to find a list of documents that contained the words they typed in. That’s no longer the case.

 Today’s searchers search to solve problems, to accomplish tasks, and to “do” something. They might be searching to book a flight, buy something, learn the latest Taylor Swift lyrics, or browse cat photos – but these are all actions. Or, as Gates referred to them, verbs.

 When a user starts a search, they’re really starting a journey. Marketers love to talk about something called “the consumer journey.” It’s just a fancy way of referencing a user’s path from the inception of their task to the completion – and most of these journeys start with a search.

 The consumer journey has been gradually playing a larger role in search over the last decade. Originally depicted as a funnel wherein users move from awareness to consideration to purchase, this old consumer journey has become outdated (although we still use this model for illustrative purposes and to make persona research easier).

 The Evolution of Search & the Consumer Journey

 The modern consumer journey no longer represents a funnel, but looks more like a crazy straw – with various twists and turns representing the various channels, mediums, and devices that users interact with today.

 In order to fit this new model, search has had to evolve from simply words on the page to understanding the user intent at each phase of the journey. Search is no longer just about keywords, but has evolved into providing the right content to the right user at the right time in their journey to help them accomplish their task.

 For the users, it’s all about the verbs. For search marketers, it’s all about helping the user on their journey (and, ideally, influencing them a bit along the way.)

 Sticking with the crazy straw model, today’s consumer journey no longer happens on a single device. Users may start a search on their mobile device, continue researching on their tablet or work laptop, and ultimately purchase from their desktop at home.

 Search isn’t just limited to computers or phones. Users can now search from a variety of devices, including watches, smart glasses, bluetooth speaker assistants, and even kitchen appliances. In today’s world, even my fridge has its own Twitter account and search marketers need to be cognizant of how various devices relate to each other and play a part in a user’s search experience.

 There’s some healthy debate as to whether this has always been the case, but in today’s always on hyper-connected world, SEO has morphed into what we’ll call “real marketing.”

 Gone are the days of hacks, tricks, and attempting to reverse-engineer algorithms.

 Today’s SEO focuses on:

 • Understanding personas.

• Data-driven insights.

• Content strategy.

• Technical problem-solving.

 The 3 Main Tenants of Any Marketing Strategy or Campaign Search touches all three of these areas:

 1. Attract.

2. Engage.

3. Convert.

 But search concentrates heavily on the first phase: Attract.

 “If you build it, they will come” may apply to baseball fields, but it doesn’t work with websites.

It’s no longer enough to have an awesome product. You must actively attract customers via multiple channels and outlets.

 This is why, despite some claims to the contrary from clients or design agencies, every webpage is, in fact, an SEO page.

 If a webpage is involved in attracting visitors, engaging visitors, or converting them, there should be an important SEO component to that page.

 The 3 Main Tenants of Any Marketing Strategy or Campaign

 OK, users, journey, search, verbs, got it. Users are important and many of them start with a search, so search is important.

 But why is SEO important? Isn’t SEO just a developer thing? I heard there was a plugin for it. Can’t Google and Bing just figure out my website?

 We started this story with a Gates quote, but it was Google rather than Microsoft that took the philosophy to heart.

 Things like Hummingbird, Panda, Penguin, RankBrain, Mobilegeddon, Possum, Pigeon, entities, and AMP essentially have all been attempts by Google to adapt its search algorithm to move from words to actions, and help users accomplish whatever tasks they may be focused on but they aren’t that simple to understand.

 SEO has come a long way from the days of meta data. Sure, there’s

 a lot of best practices involved that “should” be covered by the development team or a plugin (or built into a framework *cough cough* angular, react, I’m looking at you guys) – but often they aren’t.

Today’s websites are more application than they are a website, and applications come with lots of fancy features that don’t always play nicely with search engines (hi again, angular and react.)

 Good SEO Today

 A good SEO can not only focus on content, but also help:

 • Navigate through multiple versions of the same page.

• Solve tech issues that render content invisible to search engines.

• With proper server settings.

• Integrate with social media, content, creative, user experience, paid search, or analytics.

• Find ways to speed up your site.

 A good SEO professional not only understands the searcher, but the competitive landscape as well. It isn’t enough to just understand the user’s task, search marketers need to understand what other options are in the marketplace, and how they can fill the gap to provide a better solution for the user’s task.

 We’ve come a long way from keywords on pages to full-service marketing. SEO pros get to wear multiple hats as they help connect development, information architecture, user experience, content strategy, marketing, social, and paid media teams. It’s a game of give and take all in an attempt to create something that works for search engines and users.

 There are plenty of cautionary tales about things as simple sounding as a site redesign or new CMS system causing a site’s traffic to drop or disappear leaving businesses scrambling. The simple fact of the matter is, most website changes these days affect SEO and only by including SEO up front and throughout the project can a business hope to see positive results.

 So Why Is Search Important?

 Search matters because users matter.

 As technology continues to evolve, SEOs will constantly deal with new ways of searching, new devices to search on, and new types of searches (like voice search, or searches done by my oven) but the one thing that will remain constant is why people search. The verbs aren’t going away.

 One day we might be overrun by AI or upload our consciousness into the singularity – but until then we’ll still need to solve problems and accomplish tasks – and some form of search will always be involved in that.

To know more: https://binaryic.com/knowledge-center/why-seo-is-important/

[binaryic]

What Is A Chat Bot Or Conversational User Interface & Importance In E-commerce

A chatbot is an increasingly popular use of artificial intelligence (AI) that can be used for any number of customer service situations (like a personal shopper that helps customers find the product they need), using any major chat platform (such as Slack or Facebook Messenger).

 A Conversational User Interface, or CUI, describes the way the chatbot interacts with the customer in a human, life-like way

 Why Are Chat Bots and CUI Important to E-Commerce?

 Adding a fun, conversational interface to an e-commerce website creates a richer experience for the customer and for the merchant. For example, say a customer uses a chatbot to check on order status. The chatbot quickly provides the customer with the right information, which means the customer doesn’t have to waste time searching the website. Plus, the chat bot records the data on this conversation, which leads to a richer view of the customer and allows the merchant to fur – ther improve any future interactions.

 How Can Brands Implement Chat Bots and CUI?

 The best chatbots make the customer feel like they’re interacting with a real person. And yet, designing these human-like, conversational experiences requires an entirely different design and development mindset. In this context, the conversation becomes the most important element. The chatbot needs to be able to suggest next steps, highlight certain options, and unobtrusivelylead the user to the answers the merchant wants to see. Because real humans tend to speak in highly non-conforming ways, open-ended questions can provoke answers that are tough for the technology to decipher. It’s therefore critical to carefully plan out the complex branching logic required to present a smooth customer/chatbot experience.

To know more: https://binaryic.com/knowledge-center/what-is-a-chat-bot-or-conversational-user-interface-importance-in-ecommerce/

[binaryic]

How Customers Prefer to Shop Online Vs In-Store

E-Commerce has led to many uprisings and has taken e-retailing to newer heights. Although there has been a major shift from retail buying habits to online buying, larger US consumers still rely on buying from physical stores. According to the reports by eMarketer, an estimated over $5 trillion disposable income of US population is said to be spent on physical store buys by 2020.

Over 85% of those surveyed said that they like to touch and feel the product before they buy; hence they buy it from the stores. It helps them make a purchase decision. A research stated that one-third that is 36% respondents do not like to wait for items to be shipped and 30% like to get advice on product features, services and products they should buy. 90% of consumers stated they would buy items if they receive knowledge-based advice from representatives regarding the product.

With millennial generation, we know that shopping online is the norm; the new buying habits are somewhat very similar to earlier generation buying offline. The adult populations of United States heavily rely on physical buying from the stores, states the research done by Walker Sands Communications. The survey was done in March 2017 on 1,662 consumers above 18 years of age. 54% of respondents stated that they would prefer buying from physical stores where as 33% would prefer buying from online shop on computers, 12% prefer mobile device and 1% prefer using voice-controlled devices.

To know more:

https://binaryic.com/knowledge-center/how-customers-prefer-to-shop-online-vs-in-store/

[binaryic]

7 REASONS WHY INDIAN BRANDS LOOKING FOR GROWTH IN THEIR E-COMMERCE BUSINESS SHOULD OPT FOR SHOPIFY GOLD

Shopify has launched Shopify Gold in India in 2017, for rapidly growing and enterprise e-commerce websites in mind. These businesses require hands-on support and the ability to handle larger amounts of traffic and transactions to serve enterprise and high-volume customers.

 Why we have taken this topic is, as we meet or interact with many brands on a weekly basis and they always ask us why they will opt for Shopify gold as the preferred e-commerce platform against the other platform or even why not they choose from other options which are given by Shopify only at a cheaper rate.

 So here are the Seven reasons why a Brand need to Choose Shopify Gold

 The Technology:

The key Benefit of choosing Shopify Gold is the technology they offer to their enterprise customer at Minimal cost considering the large investment brand need to do initially in terms of E-commerce Development, Implementation, Compliances, Hosting, UI / UX followed by Ongoing Maintenance in terms Integration, Database management, Security Patches, Upgrades etc.

Imagine there no charge for extra bandwidth, unlimited SKUs, 99.99% uptime, 600,000 orders per minute, and 7000+ CPU Cores.

 So mainly Brand can focus on their growth strategy and ROI in terms of Conversion optimization, Social or Inbound Marketing

 Option to Create Multistore:

Shopify Gold gives facility to brand to create and maintain their multi e-commerce store.

 Multistore option to serve their customers in different regions to give personalized product and maintain inventory or product listing for that particular region

Multi-currency is the need of an hour for High volume businesses to maintain price across region considering costing of Logistics, Payment gateway, customer support etc

Multi-Language to serve customer in their local languages give personalized touch by delivering content in their local language

Integration of API with their existing Enterprise software like (SAP/ Microsoft Dynamic CRM etc)

Normally Enterprise client always has their existing IT or System and process which generally they won’t like to get disturbed. So always it is advisable to have a solution which seamlessly integrates with their existing Applications. Shopify Gold is exactly suitable for such kind of requirement because, with their Advance API, a brand can integrate their e-commerce store within less turnaround time.

 Customize UI/UX, Development and Security Certificates

A UI / UX and Developer can give customize experience at the same time checkout experience of their own URL. Which gives them the freedom to build design and solution as per Brand requirement. Apart from this their entire site PCI Compliance with SSL certification with out any additional cost

 Access to Advance APIs:

As Shopify Gold customer, a brand can access their APIs and Shopify Scripts, so their developers can create logic around the solutions they need for the brand for exp. through Discount APIs they can build conditional discounts product wise or Collection wise or Customer wise.

 Dedicate Merchant Manager:

A Shopify Gold customer gets a dedicated account manager 24/7 with priority support who are based in India. So, if a Brand needs any help in terms of any integrations, support or queries. Even there are Indian based Shopify gold partners who can help brands in terms of any customization or integration.

 Pricing

You will get details of their price from Shopify Gold site or by enquiring them or any partners with customization features but here is what they charge

 0.4% of monthly sales or Rs. 65000/month,whichever is higher, to a maximum of Rs. 130,000/month.

 and Surprise to see if you compare with Shopify plus, which almost half Which is 0.25% of monthly store sales or $2,000/month, whichever is higher, to a maximum of $40,000/month

 With same Technology, Features, and Support

 Apart from this Shopify India team is constantly working on improving technologies and especially challenges faced by an Indian Brands. So in Near future, we can see many Big or aspiring brands with opt of Shopify gold as their preferred E-commerce platform.

 As of now more than 100 Business already using Shopify Gold which includes Brands like Raymonds, Meena Bazaar, Joh and Jacobs etc

 All details are available on their Shopify gold website but apart from that if you need any details, Please feel to connect with us.

To know more: https://binaryic.com/knowledge-center/7-reason-why-shopify-gold-make-sense-for-indian-brands-to-grow-their-e-commerce-business/

[binaryic]

Best Ecommerce Development Agency - BinaryIC

We are Enablers

From the beginning, we have developed a model that describes a end-to-end conversion funnel

 ATTRACT > CONVERT > CLOSE > DELIGHT

 ·         Identify the ideal customer personas.

·         Content Creation or Right Pitch around Target Customers

·         Map Customer Journey based on their behaviour

·         Engage with them on right Digital Channel

·         Convert them as a satisfied customer

·         Transform them as a Brand Advocate

·         Measure the Succes with KPIs and ROI

 We help your team

Committed to the quality of our action

 Our team understands your business context and connects to your team to help you design, operate and run your digital marketing strategy.

 Here are some missions we can handle:

 ·         Strategy Design

·         Align Goals and Milestone

·         Build Right Solution

·         Implementation

·         Training & Support

 We build your way

Committed on the success of your projects

 Our team of digital experts are fully equipped and organized to handle your project.

 We have combine experience right from understanding Business requirement, Building Solution around it, weather its Mobile Application, Ecommerce or Digital Marketing, Our process helps to achieve goal by aligning vision and implementation of customer and its team

To know more: https://www.binaryic.com/about-us/

[binaryic]

PLANNING YOUR E-COMMERCE AND SEO MIGRATION

Migrating your e-commerce site could be a tricky thing. Migrating a site to a better design, algorithm, theme or platform is done with the expectations of positive impact on growth, engagement and organic hits on the website but it could have negative impacts and the hits might even go down than the number before the migration.

 Site Migrations are done to make substantial changes in the website to enhance search engine visibility. These changes could be to the overall code, design, theme, UX or content. There are a lot of misconceptions around the impact of migrating a website. Migration is a huge task with many nuances which if not taken care of, could lead to devastating results after spending a lot of money. Although, if migration is done right, with a strategy and a plan it could reap unprecedented benefits and could increase the business multi-fold.

 Migrating to a new website is a process including three phases: Pre-launch, Launch Day and Post Launch. The platform, structural, content and design changes, integration and other technical elements and the testing for vital checklist for the Pre-Launch phase. Most of the work done during a migration is done in the Pre-Launch Phase. There are a number of things which could possibly go wrong. Transferring your content from the old website and adding or modifying it in the new one could lead to missing pages and errors. Lack of SEO-consultation and a slow-responsive domain could also be major pitfalls. Thorough functional and domain testing could yield massive results after the website migration.

 The Pre-Launch phase needs to be meticulously planned to ease out the rest of the process. A scope of the changes including the list of URLs on the present website along with the modifications should be prepared and a conducive timeline must be assigned. The redirection map to the new site is often missed out.

 A few ways to avoid a migration failure on the launch day are:

 Setting Objectives – Setting an objective and growth opportunities is essential. It will help the team strive towards a goal.

Testing and Forecasting: Testing is the most crucial part of a migration. The look, feel and performance of the website is what will drive more consumers and testing helps eradicate related bugs and glitches.

Planning the Launch Day is crucial for a migration. Successful bug-free implementation, marketing and running third party services could boost the expectations. Measuring rankings using tools and monitoring the engagement could help in planning for the coming days. The post-launch monitoring is also crucial if the outcomes are not as expected because it helps identify reasons early. Post-launch marketing is also another major checklist for the Post-Launch phase. More visibility is bound to help in the engagement and buy rates.

 Migrating to a new website is an involving process. It needs a lot of time, planning and patience however there’s nothing to be afraid about it. Planning and Identifying present short-falls to your business model could be the ideal way to start. Migration, if done right could escalate your business beyond expectations and might go adversely wrong if not done with precise planning and execution.

To know more: https://binaryic.com/knowledge-center/planning-your-e-commerce-and-seo-migration/

[binaryic]

LONGSTANDING BUSINESS STRATEGIES TO BOOST ONLINE BUSINESS GROWTH

The conventional methods of business are long gone, welcome to the world of digital tech where opportunities are numerous and the growth is stupendous. People usually feel loyal about companies that cater to individual needs. Digital marketing has a great influencing factor on Ecommerce growth of the organization, this allows for customer trust and stand out from the market competition. It might take years to develop brand name and identify individual components, this helps to build up successful e-commerce business model. The success strategies help to differentiate your company and helps achieve long term business success a reality.

 Integrating the Data

 Good data is one of the key components to personalization; it helps build consumer trust and loyalty. Data is available in huge quantities but not all companies know how to take full advantage of the information that is available to them.

 Aldo Group found itself failing to utilize its data to the maximum potential that it can. It started with a 2-part Ecommerce approach to rectify their situation. The first approach was to adopt a new front-end solution that will help improve data personalization and later investing integration software to merge the power of more than 100 existing apps, databases and services. The final results were outstanding. What it did was blending its legacy systems with new customer-centric data solutions. The brand had this as one of the most successful holiday shopping season since the time Ecommerce debut started.

 Companies collect much data today through the means of marketing efforts so it is their responsibility to make every interaction with the company and customer as intuitive as possible. Optimization of data is one of the vital aspects of an Ecommerce business hence website should have every element as dynamic as possible so that it ensures that customers receive tailored business experience catering to needs of individuals.

 Expedia, Travel Company, recognizes its customers travel decisions hence they have created their data as smart as possible. This means using strategies to make customer engaged through different social platforms and reaching customers across all devices. This will also help recognizing patterns that provide advertisements and suggestions that are relevant to every customer. A system can be created where customers get reward points for signing up but at the same time they gather a lot of data that helps to meet their requirements. It is one of the best ideas for customer loyalty.

 Going Straight to the Customers

 Most brands do bigger mistake of waiting for their customers but the secret to gain customer engagement is by going to your customers. Find the ways where you can reach your customers. The best thing a brand can do is to make their products and their awareness highly reachable to customers. For brands it is easy to sell something to people if they are in your store already. Many bigger retails like Starbuck and Target now make use of Beacon Technology that helps them to collect personal data and boost the revenue from customers. Beacon technology works when a person is at close proximity to the location, the brands then sends mobile alerts to people on sales or any discounts at the store.

 Beacons can be used by companies not limited to just Ecommerce; brands can use social media for encouraging their customers to make purchases online. The newer advancements have led even more companies to go beyond social platforms and make use of the sites as a selling point directly. Facebook itself marks sales of over 60% worldwide, almost 90% of Pinterest users purchase online in the past six months.

 Enhance Customer’s Online Presence

 Digital era has arrived and customers are frantically looking for newer experiences and if they like those experiences than they get engaged to the brand. Brands need to just make easier for users to browse through websites so they know what your brand is about, what you sell and provide. Let us look over at some of the methods through which you can achieve this:

 Simple Website navigation – An easy layout of the website makes it easier for users to understand your website and its structure. A quality search feature and good indexing of products help to display your products and it has higher success rate.

Personalization – Personalization is the key elements when it comes to buying and enticing customers with new products. New items and bestseller sections on web makes easy for customers to know about your brand. You can also add sections to recently viewed items so customers know that you are aware about your preferences.

Optimizing Cart functionality and making the site mobile-friendly – Shopping cart is an important buying stage hence attention should be placed that customers don’t leave your shopping cart. Arrange good functional features so that they are easily able to navigate through your website. Mobile commerce is growing at a stunning place; it makes up for 30 percent of entire Ecommerce market in the US. These numbers will rise steadily over coming years. Customers would not wait for long for your webpages to load hence optimization is important.

Prioritizing on Security – Brands must ensure that their site is safe and secured; they can make use of strong SSL authentication and run regular PCI tests. A breach in data can lead to massive damages to organizations; hence it is best to let customers know that their data is safe and secured.

Customer’s viewpoints

 Customers are the best people to know what they want; you can improve their experiences by providing them best services. You can ask for their feedback and ask them what and how they feel about your website, products and its services. Follow up emails, surveys, customer services, social media provide better opportunities to learn new ways and improve the brands digital marketing approach. Brands can outperform by using good tools and leverage the data to boost brand presence.

To know more: https://binaryic.com/knowledge-center/longstanding-business-strategies-to-boost-online-business-growth/

[binaryic]

EVERYTHING YOU NEED TO KNOW ABOUT E-COMMERCE MARKETING

E-Commerce Marketing is a world in itself with countless nuances. In simple terms, boosting your sales electronically using social media platforms, search engines and email campaigns comprises e-commerce marketing. Staying in touch with the latest trends, marketing gimmicks and innovations could potentially make or break a business.

 Ecommerce advertising encompasses any kind of advertising, online or offline, that drives traffic to an online store. The most common examples include Google AdWords, display ads, and social media advertising like Facebook, Instagram and Pinterest. Price bidding between marketers and the ad space owner determine the cost and placement of each ad.

 An e-commerce marketing essentially comprises of:

 Social Media Marketing: With social media couture, firmly ingrained in today’s society, companies are cashing in on social media handles by bridging the gap between consumers and the platform. The use of Facebook, Instagram and Twitter to boost a campaign or drive traffic is on a constant rise. Facebook provides a Facebook Business Page tool to mange and market your brand efficiently, so does Instagram.

Search Engine Marketing: People often confuse Search Engine Marketing(SEM) with Search Engine Optimization(SEO). SEM solely refers to pay per click campaigns where users are redirected or shown the brands ad on searching the relevant term. SEO is optimizing content using Google’s ranking algorithm. Almost all ecommerce companies are registered with Google AdWords to promote their brands and offers.

Content Marketing: Engaging a wide range of target audience with diverse, interactive and appealing content is content marketing. Exploring more rather than being focused on your product could get new followers. SEO could come in extremely handy for Content Marketing.

Email Marketing: Email intimations of campaigns and offer to potential and existing customer has been one of the oldest ways in e-commerce marketing.

There are a number of deciding factors which determine the success or failure of e-commerce marketing:

 Search engine results page (SERP): The cumulative results from users executing a search engine query, comprising organic and paid listings. Having results on the first page of SERPs helps massively in getting new customers.

Conversion rate optimization (CRO): In e-commerce marketing, conversion rate optimization is a system for converting more visitors into customers, or to take a specific action on a webpage. CROs are essential to study the growth of any brand as it helps analysing the success rate.

Conversion funnels: A conversion funnel refers to the journey a prospect takes to become a customer, beginning with the awareness stage and ending in a purchase. For higher-priced items, a longer sales cycle is common, while low-cost items convert in a much shorter time frame. Conversion Funnel is a patient process with high-yielding results because people often tend to stick to their choice of online marketplace.

Google constantly keeps refining its search algorithm and it’s critical to monitor developments regularly to meet high expectations. Online marketing trends often change overnight and being out of touch could lead to losses. Search engines and advertising platforms are constantly altering their requirements, rules, and algorithms that determine results — so it’s essential to stay mindful of any major updates.

 Being aware about the industry, latest trends and knowing about everything new that’s happening in the community could yield massive growth for e-commerce companies both in the short and long run.

To know more: https://binaryic.com/knowledge-center/everything-you-need-to-know-about-e-commerce-marketing/

[binaryic]

LONGSTANDING BUSINESS STRATEGIES TO BOOST ONLINE BUSINESS GROWTH

The conventional methods of business are long gone, welcome to the world of digital tech where opportunities are numerous and the growth is stupendous. People usually feel loyal about companies that cater to individual needs. Digital marketing has a great influencing factor on Ecommerce growth of the organization, this allows for customer trust and stand out from the market competition. It might take years to develop brand name and identify individual components, this helps to build up successful e-commerce business model. The success strategies help to differentiate your company and helps achieve long term business success a reality.

 Integrating the Data

 Good data is one of the key components to personalization; it helps build consumer trust and loyalty. Data is available in huge quantities but not all companies know how to take full advantage of the information that is available to them.

 Aldo Group found itself failing to utilize its data to the maximum potential that it can. It started with a 2-part Ecommerce approach to rectify their situation. The first approach was to adopt a new front-end solution that will help improve data personalization and later investing integration software to merge the power of more than 100 existing apps, databases and services. The final results were outstanding. What it did was blending its legacy systems with new customer-centric data solutions. The brand had this as one of the most successful holiday shopping season since the time Ecommerce debut started.

 Companies collect much data today through the means of marketing efforts so it is their responsibility to make every interaction with the company and customer as intuitive as possible. Optimization of data is one of the vital aspects of an Ecommerce business hence website should have every element as dynamic as possible so that it ensures that customers receive tailored business experience catering to needs of individuals.

 Expedia, Travel Company, recognizes its customers travel decisions hence they have created their data as smart as possible. This means using strategies to make customer engaged through different social platforms and reaching customers across all devices. This will also help recognizing patterns that provide advertisements and suggestions that are relevant to every customer. A system can be created where customers get reward points for signing up but at the same time they gather a lot of data that helps to meet their requirements. It is one of the best ideas for customer loyalty.

 Going Straight to the Customers

 Most brands do bigger mistake of waiting for their customers but the secret to gain customer engagement is by going to your customers. Find the ways where you can reach your customers. The best thing a brand can do is to make their products and their awareness highly reachable to customers. For brands it is easy to sell something to people if they are in your store already. Many bigger retails like Starbuck and Target now make use of Beacon Technology that helps them to collect personal data and boost the revenue from customers. Beacon technology works when a person is at close proximity to the location, the brands then sends mobile alerts to people on sales or any discounts at the store.

 Beacons can be used by companies not limited to just Ecommerce; brands can use social media for encouraging their customers to make purchases online. The newer advancements have led even more companies to go beyond social platforms and make use of the sites as a selling point directly. Facebook itself marks sales of over 60% worldwide, almost 90% of Pinterest users purchase online in the past six months.

 Enhance Customer’s Online Presence

 Digital era has arrived and customers are frantically looking for newer experiences and if they like those experiences than they get engaged to the brand. Brands need to just make easier for users to browse through websites so they know what your brand is about, what you sell and provide. Let us look over at some of the methods through which you can achieve this:

 Simple Website navigation – An easy layout of the website makes it easier for users to understand your website and its structure. A quality search feature and good indexing of products help to display your products and it has higher success rate.

Personalization – Personalization is the key elements when it comes to buying and enticing customers with new products. New items and bestseller sections on web makes easy for customers to know about your brand. You can also add sections to recently viewed items so customers know that you are aware about your preferences.

Optimizing Cart functionality and making the site mobile-friendly – Shopping cart is an important buying stage hence attention should be placed that customers don’t leave your shopping cart. Arrange good functional features so that they are easily able to navigate through your website. Mobile commerce is growing at a stunning place; it makes up for 30 percent of entire Ecommerce market in the US. These numbers will rise steadily over coming years. Customers would not wait for long for your webpages to load hence optimization is important.

Prioritizing on Security – Brands must ensure that their site is safe and secured; they can make use of strong SSL authentication and run regular PCI tests. A breach in data can lead to massive damages to organizations; hence it is best to let customers know that their data is safe and secured.

Customer’s viewpoints

 Customers are the best people to know what they want; you can improve their experiences by providing them best services. You can ask for their feedback and ask them what and how they feel about your website, products and its services. Follow up emails, surveys, customer services, social media provide better opportunities to learn new ways and improve the brands digital marketing approach. Brands can outperform by using good tools and leverage the data to boost brand presence.

To know more:  https://binaryic.com/knowledge-center/longstanding-business-strategies-to-boost-online-business-growth/

[binaryic]

Landing Page Optimization - BinaryIC

Before understanding the importance and impact of landing pages, it is essential to understand what it is and how it works. A landing page is a standalone page created especially for marketing or advertising purposes. A visitor lands up on this page after clicking on a Google Adwords ad or any other click bait. The landing pages are created with a single objective to get the user click the Call-To-Action (CTA). Many people confuse the landing page with the homepage. While homepage is the opening page of any website giving insight about the site containing a number of links, the landing page usually contains only one link (CTA) to take the user to another designated page. Adding a landing page to a website helps drive traffic and acquiring leads and advertises the expertise of the website.

 Optimizing the landing page is a long and complicated process but it is extremely essential to Search Engine Optimization (SEM). If done wrong, landing page optimization could have adverse effects on the traffic of the website but a few pointers could boost quality score and incoming traffic like never before:

 One main Call-To-Action (CTA)

The purpose of a landing page is to get the user to take action. A laser focused landing page with a single CTA button which caters to the expertise and domain of the website converts better. Using benefit-oriented CTA also goes a long way in appealing to users, e.g. using “Get Free Sample” in place of “Download” or “Add to Cart and save 20%” in place of “Buy Now” instantly attracts people and could boost in traffic and actions taken.

 Benefit-Oriented headline

A recent study showed that benefit oriented headline increases conversion rate by 4.3%. Users are always drawn towards freebies and benefits. The positive effects of the products rubs on the consumers.

 Understanding Customers

The landing page needs to be in-line with the motivation, needs, desires and frustrations of the customers. The design needs to be user-centric and eye-catching yet simple with only a single CTA.

 Relevant Content

Content is probably the most crucial part of any page and is more relevant in the case of the landing page. After creating the content, one needs to assure if it successfully answers the relevant customer questions. What is the product about? Does the page provide necessary information? Will the user trust the webpage? Is the time-taking long enough to frustrate a new user? These are vital questions which make or break any website. A lot of websites design with place-holders like Lorem Ipsum in place of real copies and content. Creating the content should be a priority and the design should be in line with the content and not the other way around.

 Design

The look and feel of the landing page is what attracts a new user in the first place. A visually attractive design which is pleasing on the eye helps get new traffic and marketing through word-of mouth.

 Optimizing a landing page is a time taking process which requires a team effort including a graphic designer, content developer and the IT team. There are a number of potential bottlenecks which could disrupt the traffic of the website but if planned and executed right, landing page optimization could do wonders to your website and business.

 To know more: https://binaryic.com/knowledge-center/landing-page-optimization/

[binaryic]

What Is A Chat Bot Or Conversational User Interface & Importance In E-commerce

A chatbot is an increasingly popular use of artificial intelligence (AI) that can be used for any number of customer service situations (like a personal shopper that helps customers find the product they need), using any major chat platform (such as Slack or Facebook Messenger).

 A Conversational User Interface, or CUI, describes the way the chatbot interacts with the customer in a human, life-like way

 Why Are Chat Bots and CUI Important to E-Commerce?

 Adding a fun, conversational interface to an e-commerce website creates a richer experience for the customer and for the merchant. For example, say a customer uses a chatbot to check on order status. The chatbot quickly provides the customer with the right information, which means the customer doesn’t have to waste time searching the website. Plus, the chat bot records the data on this conversation, which leads to a richer view of the customer and allows the merchant to fur – ther improve any future interactions.

 How Can Brands Implement Chat Bots and CUI?

 The best chatbots make the customer feel like they’re interacting with a real person. And yet, designing these human-like, conversational experiences requires an entirely different design and development mindset. In this context, the conversation becomes the most important element. The chatbot needs to be able to suggest next steps, highlight certain options, and unobtrusivelylead the user to the answers the merchant wants to see. Because real humans tend to speak in highly non-conforming ways, open-ended questions can provoke answers that are tough for the technology to decipher. It’s therefore critical to carefully plan out the complex branching logic required to present a smooth customer/chatbot experience.

To know more: https://binaryic.com/knowledge-center/what-is-a-chat-bot-or-conversational-user-interface-importance-in-ecommerce/

[binaryic]

Great Traffic but No Conversion On Your Ecommerce Store

First of all, merchant who go online, need to concentrate on developing Brand. Remember one this give your visitor reason to come back to your site, once they visit to your store they should remember you. Try build story around your Brand and product. A Brand needs to think about what sets you apart from all the rest.

 The steps a brand need to follow to market their ecommerce store

 Define your buyer persona. This means really narrowing down who your customer is and speaking to them

Take some time to learn about your target audience and ideal customer and start working towards marketing to them. Build Content around your Buyer Persona you have created

Publish your content on all the channel based on where your TG or Buyer persona comfortable in form of Video/Image/Gif/Text. Once you know more about your audience, you can start focusing on ways to encourage sales that would work for them specifically and show you better returns. Don’t be pushy on selling you product instead try to educate them

Analyses/Evaluate your activities and modify strategy based on the learning you have got on from your pat activity (This is a constant process)

Once they covert engage them with you brand

 Always test your product by selling them on different marketplaces like Amazon/Ebay etc. do over all analysis in terms of competition, pricing, Service Quality , Demand vs Supply etc. By doing this you will able to know how your product is accepted by your customer and what modification needs to be done while you will launch and market your store. Ask your friends, family, Collegus and employees why or why not they will buy from you through your website.

Most of merchants in India we have seen are not concentrating on product image and its content. Please note too many stores out there right now look the same and utilize the same layouts and stock photos. It would also give your prospective customers a lot more confidence in your store when they see the extra polish that comes with having good photos. At end of the they waste their energy on paid marketing or even after generating enough traffic their site lacks good user experience.

You can also set up Live chat / Cues which are basically automatic messages to your site visitors as they land on your store (a greeting message, or a prompt to check out a limited time sale) or when they are about to leave (prompt them a discount). These are some things you can do to improve customer conversion and engagement.

As we mentioned above create some stories, testimonials… give it some life even social media will help. It goes without saying that social proof is a core driver of consumer confidence. Establishing a loyal user base that’s willing to provide reviews, ratings, and testimonials takes time and hard work. We will cover topic on Social Media and Ecommerce on another blog

Try to give unique service around product you offer for exp: customize product, Subscription offer, Cross promotion etc.

To Summarize above Define and Understanding customer and their behavior is an important part of running any business. If you haven’t already revisited your growth strategies in order to attract more customers and sales, there’s no better time than now

 Connect with us for free analysis of your Ecommerce store or discuss with us about your pain points.

  To know more:

http://binaryic.com/knowledge-center/great-traffic-but-no-conversion-on-your-ecommerce-store/