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What's so special about it, I can also do it!

The typical response to digital marketers and their work.

So, as a marketer, you're trying to establish and build a business's brand identity and presence not only digitally but physically, esthetically. Hours spent on designing the perfect digital/Print Ad that will draw the attention of the desired demographic. Hours spent on ensuring business pages remain consistent, Hours spent on figuring out what strategies to implement and what campaigns to run in order to get more page interactions. Hours spent on studying algorithmes.

Some strategies don't work, therefore alternatives need to be established. Sometimes, most of the time, there is no marketing budget, and you can only depend on organic reach, Hours spent, to only gain 1 to 10 new followers a week..

What's so special about it? I can also do it! To save more money, to stop using the service of a specialist, can you also spend between R10 000 & R12 000 a year on photoshop subscriptions? Can you also spend between R20 000 & R100 000 on a laptop that can handle the amount of pixels you work with in order to gaurentee a quality high resolution image, not to mention the designing of an ad from absolutely nothing but a blank canvas. Can you also memorize each and every social media platforms image measurement requirements and alter each ad to fit that requirement. Can you also spend between R50 & R500 on monthly stock photo subscriptions in order to avoid copyright enfringements? Can you also work from templates that require bleeds and have specific colour and format requirements. I'm sure you can depend on your free downloadable photo editing applications which restricts you ALOT, results in low resolution imaging that cannot be used for print, I'm sure you can use PowerPoint to put together random images and fonts for a digital ad. I'm also sure that that will bring down the consistency of your social media presence and the credibility of your business. I'm also sure the low quality digital ads will give potential customers the wrong impression of your product or service.

Moral of the story, if you're vision is to build credibility on the quality of your service or product, then rather trust in the marketer you hire, it costs money to make money, listen to their input, criticizing our work and the time we spend on ensuring that YOUR business looks as good as the product or service is, isn't the way to go, my business is independently owned and operated, I personally put in alot of effort into what I do, I learn about your business and your demographic daily WITH YOU, marketing is a trail and error kind of thing, until it's established what works, it may be different for every business. I am passionate and criticising my work, and telling me that I may charge too much(often too little or never at all), honestly hurts because I know what I put in every day, and I know the quality of my designs are of TOP quality.

If you believe you can do it, don't complain when business is slow, or clients demand discounts from you because your brand identity speaks, if you look cheap, you'll attract cheapskates.