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boostmyprofit · 5 years ago

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7 Ways to Advertise CBD Products

Adverts are the best way to grow any product and gain influence in the market. When it comes to CBD products, most dominant advertisement platforms, including Google, Instagram, and Facebook, have categorized cannabis products as dangerous products. This is one of the main reasons why most cannabis-based businesses fail within their first year.

However, the restrictions by major advertising platforms don’t mean that there are no legal ways to get around the ad policies to advertise your products. There are also other advertising platforms and methods to grow your brand and sell your CBD products without restrictions.

In this article, we’ll discuss some of the best ways to market your CBD products.

Influencer marketing

Influencers create one of the best engagement platforms to grow your CBD products on social media without the risk of being shut down. The advantages of influencer marketing are many, including the fact influencers create user-generated content for your CBD products. Considering that most people are inclined to purchase and trust products suggested by other people other than the brand, influencer marketing is a great way to grow not only your CBD products but also your social media presence.

Other advantages of utilizing influencer marketing include: • No risk of your social media accounts getting shut down. • Your products get third-party reviews by influencers (People trust other reviews compared to brand content). • Influencers play a significant role as brand promoters. • Promotes your brand’s visibility on social media platforms • With the right influencer, you can gain many clients through social media

Affiliate marketing

Affiliate marketing is an advertisement strategy that gives bloggers and influencers incentive to market your CBD products.

For this to be successful, you’ll need to work with bloggers who provide high-quality content on CBD products, especially those who focus on health and fitness. Their website should have a good reach to people interested in CBD products and their benefits.

Affiliate marketing increases your CBD products in website sales and builds brand awareness. It also creates a lasting sales funnel. If you utilize reputable blogs for your CBD affiliate marketing, the backlinks on these sites will help improve your SEO rankings and your brand’s trust to potential clients.

SEO

Here’s the thing, many potential customers are always online researching CBD products and their benefits. If you channel this organic traffic to your website, then your CBD brand will grow exponentially. But, how do you direct these potential clients to your site? – Through Search Engine Optimization.

SEO is a strategy that involves creating high-quality content, and other marketing strategies, to ensure that your site ranks first or on the first page of Google and other search engines. By providing CBD related content in your website, organic traffic grows attracting potential clients.

Paid acquisition

Google, Instagram, Facebook, and other major advertising platforms have policies that restrict the advertisement of recreational, illegal, or herbal drugs. This means that advertising your CBD products on these platforms is near impossible. But, there are certain ways to overcome the set restrictions on some platforms, legally. For example:

• On Twitter, you can create brand awareness without advertising your products. Twitter also works well as an interaction platform with your clients. • Facebook allows medical assistance ads. This gives you an opening to advertise your products for medicinal purposes, such as anxiety and pain.

By understanding the different restrictions placed by various adverting platforms, you can advertise your CBD products or create your CBD brand awareness without breaking the rules.

Email marketing

Emails are a part of our everyday life, and even with the development of other messaging apps, emails are still widely used.

In 2018, the number of worldwide email users was 3.8 billion. According to Statista, this number is expected to grow exponentially. The extensive usage of emails provides CBD brands with an opportunity to grow their brands and sell their products.

You can utilize email marketing by sending weekly/monthly newsletters, new product information, product reviews, and CBD related content to your clients and potential consumers.

Here are some benefits of email marketing:

• You’re able to reach out to your target market directly through their smartphones and other devices • Requires little investment • An effective way to keep your clients up-to-date and interested in your products

OTT advertisement

OTT Advertisement is one of the latest ways to promote your CBD products. OTT, or Over-the-top, refers to devices and services used to stream digital content to television or other related devices.

These include: • Streaming boxes such as Samsung Allshare Cast, Apple TV, and Android TV. • Game consoles • DVR boxes • Internet-based DVD players • HDMI sticks such as Amazon Fire TV Stick • Smart TV with in-apps including Netflix

The advantage of using OTT for your CBD advertisement is that they have no restrictions that come with cable television and the like. As the revenue generated by OTT advertising continues to grow, it’s in your business’s best interest to utilize this platform.

Podcast Advertising

Sponsoring a podcast is another great way to advertise your CBD products online while remaining within the set restrictions.

A sponsored podcast comes with an already-existing audience. The thing about dedicated audiences is that they trust podcast personalities. This means that they can advise the listeners to use your CBD products and the listeners are likely to buy the products.

Although sponsoring a podcast may be a bit expensive, it’s a great way to gain clients and create brand awareness.

If you sponsor a podcast made of your target CBD clientele, you will have access to many potential clients. However, make sure you sponsor a relevant podcast to gain good returns on your investment.

Final Word

As observed in this article, restrictions by major advertising platforms don’t mean that there are no viable ways to advertise your CBD products. You can even advertise on these platforms, including Facebook and Instagram, while remaining compliant. You can also utilize other advertising methods that don’t have these restrictions.

The CBD advertisement methods mentioned in this article, like other adverts, require precision and strategy to ensure that you reach the intended market. This warrants a good return on your investment.

Source/Repost=> https://boostmyprofit.com/7-ways-to-advertise-cbd-products/?utm_source=rss&utm_medium=rss&utm_campaign=7-ways-to-advertise-cbd-products ** Boost My Profit | The Local marketing system for Getting profitable local clients fast. ** https://boostmyprofit.com/

#BoostMyProfit #digital #marketing #agency #DigitalDirectResponseMarketing #ddrm #direct #response #c

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boostmyprofit · 6 years ago

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The Complete Guide to Pinterest Advertising

Pinterest is a discovery platform where most people uncover, plan, and carry out new ideas. According to Pinterest, 98% of Pinterest users have tried new ideas that they discovered on Pinterest.

The way Pinterest works is different from other platforms in that it lets you create a new board, based on a new idea or product, and pin relatable items on it.

If you’re new on Pinterest, here are the basic terms you’ll come across:

Board: This is a public or private collection of pins based on the same idea. For example, you can create a Board to pin ideas on your next vacation.

Pins: Pins are the fundamental of Pinterest. They are what you interact with on this platform, including images and videos. You can add new items to your Board from already existing Pins (Repins), or you can add new ones based on your interests or products.

Why Pinterest Advertising?

Pinterest is a unique platform where your existing or new brand or product can grow significantly. Here are a few reasons why you should consider advertising on Pinterest:

It has more than 300M monthly users

84% of users research on Pinterest when deciding on what to buy

83% of weekly pinners make purchases based on brands they saw as pins

98% of pinners try out new ideas they find on Pinterest

Pinners spend 29% more compared to the general public

80% of Pinterest users are women -Women have a higher global spending rate

For every 1$ spent on promoted pins, an average of 2$ profit is gained

Pinterest Ads Types

Depending on the Pinterest add format you choose and your campaign strategy, you can achieve a wide range of your business goals. Let’s get acquainted with Pinterest ad types:

Promoted Pins

Promoted Pins are just like regular pins in that they appear on user’s home feed, category feed, and search results and Pinners can Pin them on their Boards. Users can also share and comment on them just like regular pins. The difference is that promoted Pins are boosted to target a category of people with particular interests.

Promotion Pins are great for building brand awareness.

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Promoted Pin Features

Single feature image

Aspect ratio: 2:3

File size: Max 32 MB

File type: JPEG or PNG

Title size: Up to 100 characters

Description: Up to 500 characters

Promoted Video Pins

Promoted video pins appear in the users’ home feed, search results, and category feed. Just like regular Pinterest videos, they autoplay once they’re 50% within view.

One recommendation on your promoted video Pins is that they should have a visual description within the video since most users watch videos with the audio off.

According to Pinterest, 67% of pinners are motivated to take action by promotion video Pins, which make them perfect for brand or product awareness campaigns.

There are two types of promotion video Pins offered by Pinterest:

Standard width video Pins – These are the same in size as regular Pins.

Max width video Pins – These are spread across the entire feed to limit distraction from other pins.

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Features of promotion video Pins

File size: Max 2 GB

File type: .mov, .mp4, or .m4v

Video length: Min – 4 seconds; max – 15 minutes

Encoding: H.265 or H.264

Aspect ratio: Standard – 1:1, 2:3, or 9:16 (Width: Height); Max Width – 1:1, 16:9 (Width: Height)

Title characters: Max of 100 characters

Description characters: Max of 500 characters

Promoted Carousels

Promoted Carousels feature two to five images of the same size as standard pins. Promoted carousels appear on the feed and search results of targeted users just as promoted pins do.

The uniqueness of promoted carousels is the fact that each added image can feature a different title, description, and landing page. It’s a great way to tell a story about your product(s) or brand as each image can impress a different pinner.

A promoted carousel is easy to notice because of the swipe signal dots below the image.

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An example of a company that uses carousels flexibility to create awareness of their brand and products is COVERGIRL.

Promoted carousel features

Images: 2 to 5 images per carousel

File Size: Max 32 MB per image

Aspect ratio: 1:1 or 3:3 (Width: Height)

File type: JPEG or PNG

Title characters: Max 100 characters

Description characters: Up to 500 characters

Promoted App Pins

Promoted App Pins are mobile-based Pins only. Considering that 80% of Pinners use their mobile devices, it creates a perfect way for your application to grow.

A Promoted App Pin appears as a regular Pin but with links to application stores to enable a direct download of the app from Pinterest.

Images or video can accompany a Promoted App Pin.

Shop the Look Pins/ Buyable Pins

Buyable Pins are designed to allow users to buy products directly from Pinterest. They are integrated with white dots within the Look Pin, which you click to view specific product details.

One company that has shown significant growth using Buyable Pins is Modern Citizen whose retail orders shot by 73% when they implemented Buyable pins.

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Quick Guide on How to Advertise on Pinterest

Acquire a Pinterest business account – you can do this by either opening a new business account or by switching your existing Pinterest account to a business account.

Install Pinterest Tag to enable you to track Pinners’ actions on your website after coming across your ads.

Select your campaign objective – Your campaign goal determines the ad types available for you.

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Choose your campaign name and spending limits(Daily and lifetime)

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Create an ad group

Ad groups help you achieve several goals using one campaign. They also help you maximize your budget.

You can create a new ad group or add your promoted Pin to an existing one.

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Select the campaign’s target audience

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Select campaign placement details

This entails where the campaign ad will be available for Pinners. It can be available on their feed, search results, or both depending on which one you choose and your set budget.

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Add related keywords and interests to be targeted.

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Set ad group budget & schedule

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Modify your ad for optimization and delivery – This includes setting target CPM and maximum CPC (Cost Per Click)

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Select between standard and accelerated pacing

Standard pacing matches your bids with your budget limit and ad campaign duration.

Accelerated pacing delivers fast results at a faster use of your set budget(May deplete your set spending before the end of campaign schedule)

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Add the Pin for your ad, link the product’s landing page, and launch your campaign

Monitor your campaign’s efficiency through Pinterest analytics

Source/Repost=> https://boostmyprofit.com/pinterest-advertising-guide/ ** Boost My Profit | The Local marketing system for Getting profitable local clients fast. ** https://boostmyprofit.com/

#BoostMyProfit #digital #marketing #agency #DigitalDirectResponseMarketing #ddrm #direct #response #c

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boostmyprofit · 6 years ago

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The Complete Guide To Facebook Advertising

In this guide, you’ll learn the basics of Facebook Ads and how you can get started with advertising on Facebook. You’ve probably read a lot of success stories on the Internet of marketers spending a few hundred dollars and earning tens of thousands in return. That sounds like a crazy return on investment (ROI), right? Well, not really. With Facebook Ads, it’s possible to replicate these successful marketers’ techniques so you too can experience an extraordinary ROI! There’s no denying the fact that when it comes to marketing and advertising your business on social media, Facebook is the way to go. With over 2 billion users logging in to Facebook every month from all corners of the globe, Facebook is king of social media. Whether you want to reach people in your town or city or people on the other side of the world, it’s possible with Facebook ads.

What Exactly Are Facebook Ads?

If you scroll down your Facebook news feed, you’ll most probably see a post which says Sponsored or Suggested Post on it. Or if you’re on a desktop computer, you’ll see ads on the right side of your screen. You’ll even see in-stream video ads while you’re watching a video on Facebook. Also, you’ll see ads or sponsored messages on Facebook Messenger, Instagram, and the Audience Network. These adverts are known as Facebook ads. Individuals, small businesses, and large corporations pay Facebook billions of dollars a year to show their ads to Facebook users. And it’s not surprising because compared to other platforms, Facebook gives their advertisers the best bang for their buck.

Why Should You Advertise On Facebook Ads?

Before I show you how you can get started with Facebook ads, let me go through a few reasons why you should consider investing in this platform.

1. Your potential customers and clients are all on Facebook. Well, maybe not all. But some, if not most of them, will be on Facebook. Not everyone likes Facebook, but everyone who’s ever heard of this thing called the Internet will have heard of Facebook. Whether you’re looking to target people in your location or another continent, it’s very easy to do so on Facebook. 2. Hyper-targeting is a Facebook Ads specialty. When you sign up for a Facebook account, you give Facebook a wealth of information about yourself. Advertisers can then target you based on the information you provide. Other advertising platforms don’t come anywhere near Facebook ads’ targeting options. For instance, you can target people based on their location, their hobbies, their favorite sports teams, their language, their education, their life status, their work, their finances, their travel preferences, and so much more. 3. Facebook ads won’t get you bankrupt. Unless, of course, you give Facebook all your money. But that’s not a very wise business decision, is it? With Facebook ads, you can spend a few dollars each day, and Facebook is not going to complain about it. If you compare the amount that you’ll spend advertising on Google Adwords, Bing ads, native ads, banner ads, billboard or newspaper advertising, you’re literally going to save a fortune on Facebook! With the amount you’ll save, you’ll be able to reach even more of your target market, that is, you can quickly scale your budget and get in front of more people. 4. You can measure your Facebook ads results. You’re not going to be playing the guessing game with Facebook ads. The platform is very transparent, and you can see how many impressions, clicks, and conversions your ads are receiving in real-time. To be able to measure your results, you do need to add the Facebook pixel to your website. This snippet of code is all you need to track important activities on your website – who’s buying, who’s signed up to your list, who’s visited and bounced off your site without doing anything, etc. 5. Facebook advertising can grow your website traffic and foot traffic, too. With Facebook ads, you can direct people to do anything you want. For example, if you want them to visit your site, simply include the right call of action to your ad. If you want them to drop by your physical store, let them know. If you make your ad enticing enough and give people what they want (by addressing their pain points), then you make it easy for them to follow your call to action. 6. You can quickly get your brand in front of many people. It’s possible to get your ad in front of all 2 billion+ Facebook users. You just need to have very deep pockets. Of course, not everyone will be interested in your brand, and what you do so this may lead to high costs. In Facebook ads, the goal is to get in front of the right audience, not just any audience. With the right audience, people will be more receptive to what you’re offering. They’ll engage more with your ad, and this will lead to lower Facebook ad costs. 7. Facebook ads is more effective than organic Facebook marketing. In the old days, you could simply put up a new Facebook page, and pay a few bucks to have people like your page. When you publish a new post on your page, a huge percentage of your fans and followers see your update in their news feeds. Today, it’s a different story. With so many friends and so many pages and groups Facebook users join, the news feed has become crowded, and organic reach has dropped significantly. If you want to reach your target audience, it’s best to just pay Facebook instead of needlessly twiddling your thumbs waiting for your fans and followers to like your new post.

How To Get Started With Facebook Ads

Just like most things in life, there’s a steep learning curve that comes with Facebook ads too. Let’s take it one step at a time so you don’t become confused as doing so will lead to money down the drain. Step 1. Determine Your Goals Before you get started with Facebook ads, you need to know the goals you want to accomplish with your adverts because that’s going to be your goal post. You’re going to be aiming for that, and you will set up your ads in such a way that your goals will be met.

Some example goals are:

Do you want people to like your page?

Do you want people to click through to your website?

Do you want people to join your mailing list?

Do you want people to attend an event?

Do you want people to buy your product or try it out for free?

Do you want people to download your mobile app?

Source/Repost=> https://boostmyprofit.com/the-complete-guide-to-facebook-advertising/ ** Boost My Profit | The Local marketing system for Getting profitable local clients fast. ** https://boostmyprofit.com/

#BoostMyProfit #digital #marketing #agency #DigitalDirectResponseMarketing #ddrm #direct #response #c

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