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How to Increase Your Following on Instagram?

Increasing your Instagram following is one of the most important aspects of marketing your business.

However, the number of followers is considered a vanity metric. A more valuable metric is the growth rate, which indicates how much engagement you receive from your posts. Check out surfarama to know more.

Other metrics that show your success are likes and comments, which indicate how many people see your content. While Instagram does not allow you to track your URL clickthroughs, you can use the link in your bio to measure your success. Here are some ways how you can increase your following:

Product post creativity

If you're looking for ways to increase your following on Instagram, you may want to consider creating shoppable posts. These posts enable mobile users to click a tag sticker and immediately go to your website to purchase the product. Ikea is one brand that does this beautifully. For inspiration, you can look at their shoppable posts. In addition to using shoppable tags, you can also deconstruct products and show their materials and manufacturing processes.

Tying in national holidays

Consider tying in national holidays with your product posts. The National Today calendar includes all relevant national holidays, a variety of well-known festivals, and even the unusual ones like Random Act of Kindness Day or Donut Day. Use these to your advantage.

Using these dates will keep your Instagram account and products relevant to your target audience. If your audience is interested in your product, they'll likely be interested in checking out your Story.

Product reveals

Product reveals are a great way to attract followers and generate excitement around new products. You can also use user-generated content to showcase real people using your products. These posts act as a testimonial or endorsement for your brand.

In addition to using user-generated content, you can use hashtags to encourage your audience to tag your products. This will encourage people to follow you by sharing their photos and videos with your brand. If people see your posts and want to buy them, they're more likely to make a purchase.

Unique captions

One of the easiest ways to make your Instagram posts stand out from the crowd is to use creative captions. Just like a news headline, captions can make a photo more enticing and memorable for users. The difference between an image being shared and an image that is forgotten may be in the caption. Here are some suggestions for composing unique captions for Instagram posts. 

Use of emojis

Try using emojis to add additional flavor to your captions in your captions. Relevant emojis can also act as bookends to help break up long lines of text.

Ask questions

Using questions as captions have become a tried and true method of engaging users. Whether you use rhetorical or leading questions, these questions are guaranteed to pique your followers' interest and create a dialogue. These questions work best when you already have a loyal following. 

Use this question as a call to action, and make sure to mention your brand. People love to share their opinions. Open-ended questions are a winner for user engagement. Remember to use a question that reflects your brand's values and tone. Finally, to make your captions more engaging, make sure they are at least 140 characters long.

Unique color scheme

A unique color scheme can give your social media marketing a visual makeover. While you can't predict what colors will impact your audience, you can make your Instagram feed look more appealing by choosing an analogous color scheme. The color scheme of Chambord, for example, revolves around its signature color of burgundy. You can also experiment with complementary color schemes for a more soothing effect.

Monochromatic and analogous colors

A monochromatic color scheme promotes brand awareness by using one colour in various shades. This color scheme is ideal for brands associated with one particular shade. Alternatively, you can use analogous colors - those that are similar but slightly different.

In either case, you want your Instagram feed to look as uncomplicated as possible so that you can experiment with a few different color schemes. It's worth noting that complementary colors aren't ideal for text, but they look more lively.

Warm and saturated colors

Try to avoid using brown. It's ugly, so try using complementary colors to attract your audience. Full saturation in a beach vacation poster will evoke a feeling of warm sand. Conversely, a winter vacation poster can make visitors feel cold and gloomy cyan blue. And finally, if you're trying to attract attention online, try using a warm orange and purple color scheme.

Timeliness of posts

When it comes to Instagram marketing, the importance of timeliness is unquestionable. Most users access the app from mobile devices, and you can reach them any time of the day. You can get your best content out to your audience right when they're looking for it by timing your posts correctly. Additionally, you should avoid posting the most exciting content at the worst time of the day. While it may not seem important, timeliness is an important ranking factor on Instagram.

Post at the best time

The best time to post on Instagram is mid-week. While weekend activity on social media sites spikes, Instagram posts are more likely to be viewed during the week. That way, you can catch a few people before heading into the weekend.

However, social networks like Facebook and Twitter have their lowest engagement times, such as Sundays. Additionally, social media networks like Instagram prioritize posts according to their relevance rather than chronological order.

Understand the algorithm

Newer content receives more exposure than older posts. Hence, it's essential to schedule your posts consistently. Posts visible at peak times are more likely to receive more engagement and reach your audience.

Therefore, you can boost your engagement by posting during off-work hours. You can also benefit from the time zone of your target audience. While posting during off-peak hours would probably get better attention, most Fortune 500 companies post their posts during business hours.

Using hashtags

Using hashtags in your Instagram marketing campaigns is one of the most effective ways to get your content in front of the right audience. While hashtags are invisible in your photo stream, they are visible to those who click to read the comment section. It is easiest to create a text file of hashtags in your Notes app and paste it into the caption editor of Instagram. If you want to add line breaks, just click the Add Line Breaks button on Instagram.

Use Instagram stories

Another effective way to increase your reach is to use hashtags on your Instagram Stories. These posts disappear after 24 hours, but hashtags remain visible in search results. Instagram allows you to hide hashtags behind stickers or gifs. 

Use relevant keywords

When using hashtags on Instagram, include relevant keywords that relate to your business. For example, "empower your followers" would be a good choice. But make sure that you do not use too many hashtags since this can negatively impact your brand's presence. The right hashtags will increase your followers and increase your sales on Instagram. So, use hashtags wisely to get the most out of your efforts.

Using Reels

Reels let you upload native audio and video to your account. It also credits the original user account. With Reels, you can upload multiple takes of a video and share it on your Instagram Feed. Once you've uploaded your video, you can also choose to publicly share it in the Reels section of Explore. Be aware, however, that Reels are currently only available for mobile users. You must be on mobile devices to take advantage of the creative features of Reels.

Use audio and video to promote your business

If you want to attract more followers and increase engagement on Instagram, using Reels is an excellent way to do so. By using video and audio content to promote your business, you can showcase your personality and team spirit. The 30-second videos can show how you work and the personalities of your employees. For instance, if you're a technology company, you can use Reels to show employees' personal lives. 

Check metrics

Using Reels on Instagram can help you showcase your services in a TikTok- styled video before making a full-fledged strategy about your products and expertise to your target audience. Like any marketing campaign, you should do a test run and check metrics frequently. By checking metrics, you'll be able to improve your content and see which works best. If you are a newcomer to Instagram, be sure to brush up on your Instagram marketing skills to leverage Reels.

Finding influencers

When choosing influencers for your Instagram marketing campaign, remember that these are real people with their own tastes within their industry. They may not have formed their entire platform from brands but instead have been able to cultivate it from their own interests and passions. It is a good idea to have a general idea of what your target audience likes and is interested in. When selecting influencers for your campaign, keep these three things in mind.

Make sure they have similar interests

Before selecting an influencer for your campaign, ensure that the influencer shares the same values and messaging as your brand. Before starting an Instagram marketing campaign, consider the level of engagement of these people. Another way to find influencers interested in your industry is to check your competitors' followers. This will help you narrow down your search to a few influential people in your niche.

Use advanced tools One of the best ways to find Instagram influencers is using a service such as Keyhole. This tool offers unlimited searches and additional features to monitor influencers' profiles. It allows you to create your campaign and manage influencer relationships in one central location. Another platform that can be of help in this endeavor is TapInfluence. It connects marketers and influencers with their reach and allows you to browse over 50,000 influencer profiles.