calgarywebdesign-blog1

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Wel-come to Global iTech Systems (GiS) Ltd . We are Calgary based professional and an affordable  Calgary web design , web development, eCommerce andonline shopping cart development, custom application development, online internet marketing, search engine optimization, graphics and logo design, database design & development company. GiS is a complete IT solutionsthat offers mobile and web applications, responsive websites, internet marketing, & SEO services for profit & non profit organization, small businesses to corporate organizations. We possesses the valuable assets of 15+ highly professional and experienced IT specialist  including website designers, engineers, web developers,  SEO experts, and online marketing executives.

We are specialized in device responsive websites, web apps development, e-commerce solution, online shopping cart, and content management systems(CMS).  Our capabilities includes with HTML5, CSS3 Websites, Responsive Websites, Content Managed Sites, PHP Development, jQuery Websites, Android Application, CakePHP, Joomla, Drupal, WordPress, Magento, CodeIgniter, DotNetNuke , Facebook Application, iPhone Application, nopCommerce, Webapp, VirtueMart,  Zen Cart,  X-cart, Woo Commerce, OScommerce, wp-ecommerce, Pres and Open Cart Development etc. GiS is the best Calgary web development Company.

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Calgary Web Design

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Calgary Website Design – the best web design company in Calgary

Website – a necessary tool for business promotion

-Kamal Bhattarai, MS IT PM Colorado Technical University, Denver, Colorado

Owner / Director / Developer – Global iTech Systems Ltd, Calgary Alberta

 Having a business without a website is a symbol of continuing traditional business pattern that does not bring huge traffic and up sales. In absence of website and SEO, business promotion, traffic and up sale is impossible. Some people may think that online marketing or building a website for the business is not so important which is not true. Building a website and setting up SEO – search engine optimization is critical for business promotion and is an extremely essential business promotion tool. Building a professional website represents your brand that is the best way to begin with the right steps in today’s marketplace. Your website should be device responsive and mobile-friendly.

In today’s market, the small and medium-sized businesses really need to understand the importance of building a website, starting branding, promoting and marketing strategies. Business promotion is only possible through SEO & social media technique is an super active process that needs to be very closely analysed for winning the best results. When your prospect client search your business in google, find you on google listing and some one call you via website, is the best marketing  strategy for business promotion.   In addition, social media promotion and optimization is an important for your website promotion.

Whether your company is a start up or small business, mid-size business or corporate, multi-national multi-site operation, digital marketing makes is the best technique for business promotion & up sales. The followings1 are the brief overview of online marketing strategies:

1) Website Design and Website Development: YOUR SMALL BUSINESS WILL GAIN CREDIBILITY once you have a website. Website established business credibility and trust on consumers. It also saves advertisement budget and WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED online for your products and services via brochure and catalogue. IT IS ALWAYS ACCESSIBLE online for products and services.  A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET. A website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. A website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique. In conclusion, a website a showcase for the business for branding.

2) Device Responsive websites: Designing a website without a knowledge of device responsive technique is not a good idea to lunch the site as 75% people of the world are using mobile phones to search services and products in internet search.

3) SEO (Search Engine Optimization): Search engine optimization (SEO) enables your website organically rank on search engines like Google, Bing and Yahoo. SEO optimization on headings, sub headings, titles, text, meta-tags, images, load time, interlinking structures, categorization of content will help to bring your website on search engines websites that helps to increase traffic in your business.

4) Social Media Optimization, Networking & Connections: Social media marketing refers to the process of gaining traffic or attention through social media sites. Social Media, networking and connections has 10 laws2 that requires to follows like 1) The Law of Listening 2) The Law of Focus 3) The Law of Quality 4) The Law of Patience 5) The Law of Compounding 6) The Law of Influence  7) The Law of Value   8. The Law of Acknowledgment 9) The Law of Accessibility 10) The Law of Reciprocity

Your potential customers are using social media like Facebook, Twitter, Instagram and Pinterest, so it is essential that you get in front of them where they already are.

5) Professional & Business Networking – Linked In: It is essential and equally an important to open an account in Linked In for professional and business networking and business promotion. Nearly 50% of LinkedIn members have decision-making authority for their companies. There are over 65 million business professionals from around the world on LinkedIn.

6) Website Contents: Website contents is a showcase of your business. Web content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations.

7) Blogs: In order to keep the traffic on business, every business owner need to post a blog every week if possible that helps to keep business online every time and makes SEO friendly.

8) Paid Search: Paid Search is another way of promoting your business online. It keeps traffic high and promotes business for up sales.

9) Video Marketing: It is one of the most important digital marketing strategies to promote your business via introductory video marketing.  “I think the core of online video marketing is that your video must have some humor and makes audience "laugh". Your video must have some direct "message" and sparks some inspiration to the viewers” -Anna Johnson comments on digitalmarketinginstitute.com

10) Email marketing: Email marketing is the best way3 to stay in touch with your current and potential customers. I advice every business owner to set up an email campaigns for their business that help  promoting business like reminding clients to visit your website.

 References:

1.         http://www.maycreate.com/importance-of-marketing-your-business-online

2.         https://www.entrepreneur.com/article/218160

3.         http://www.maycreate.com/importance-of-marketing-your-business-online