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Actual Process Blog 3
This project was definitely much more challenging for me than the other projects we have done. One of the things that I found to be the most challenging is well enough representing the characters we were tasked with making a logo for. I found that many of the characters had very little characteristics that were easy to make a logo out of. Because of that I did need to take inspiration from some visual aspects of the characters. One of the characters I choose to create a logo for was Beetlejuice. I wanted to do something incorporating a type of "juice" from the start, but I couldn't think of a good enough type of container to put in in since a carton would look pretty uninteresting. I found that a snake oil bottle created both a fun shape for the logo and it also created a fun unique bottle shape as well. Juno was a little more complicated as a character since she really does not have any notable characteristics. However, she does smoke so I thought about incorporating a cigarette into her logo. At first I thought about making her logo her name with a cigarette under it. I found that this was a bit less interesting as using the cigarette itself to form the J in her name. At first I had the J with the smoking side on the left but the smoke rising made the J look more like a U so I switched the sides. The filter at the start of the J makes it look more intentionally designed?
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Reading Blog 3
One of the thing I found most interesting in the reading was the process of starting a logo. It is completely useless and tells me nothing about how he actually starts the logos. Other than general questions that anyone would likely ask it offers no new information that someone like a student would find helpful for making a logo. The way Mark answers the question makes it apparent that there is not a starting point you can just use. Every logo needs to be unique and have the proper aspects of design that work with the company name etc. This was actually very helpful for me to read as starting my logo I quite literally had no idea where to start. I think this "realization" is probably going to help me edit my logo in the future and make it more..... streamlined? or refined?
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Process Blog 3
This week I spent some time working on my logo. I started by thinking about what people said on the critique day. I took a lot of advice from the class and I think it really improved my design. For starters, the bottle is no longer just "sitting there." I have it tilted a bit so it looks like it is about to be poured. As per another suggestion I added a little drop to really sell the point. instead of having a beetle itself on the bottle, I have used a minimalist depiction of what a beetle might look like. This is supposed to be clear and show the level of liquid in the bottle, but I have yet to incorporate that aspect of the deign. I think once that is added it will add a bit more volume to the bottle and really make it a more "weighty" or substantial logo.
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Reading Blog 2
Before reading this I actually knew almost nothing about Stefan Stagmeister and who he really was. One of the things that interest me most are the sabbaticals that he takes every 7 years. I think the concept of taking time away from his work gives him an extreme advantage in terms of developing himself and his work/ideas. I think the idea of "stepping back" or changing his every day life is a great way to inspire creativity. I also like that he has a modest studio. I feel like trying to make a studio/workspace that is too nice or perfect distracts you from being able to focus on your work and passions. This, I think, is something Stagmeister also understands. I also really like his answer to "What qualities do you look for when you hire or choose an intern?" I like the fact that his answer was simple and answered the question almost perfectly.
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Process Blog 2
For my poster I choose to do the quote "At his best, man is the noblest of all animals; separated from law and justice he is the worst." I found this quote to be very interesting as this makes me think about Animal Farm. I find this quite funny as there is another quote available to choose from that is a quote from George Orwell's Animal Farm. This quote to me is very interesting because it shows how animal like humans actually are. While most would consider humans to not be animal like in nature, the reality is that humans are still very much animal in nature when rules aren't applied to everyday life. Humans over time have become more and more controlling of other humans creating a society in which the following of rules is very important. But when the rules are taken away humans return to a more animalistic nature. I tried to express this in my work by representing the benevolent side of man by a meditating figure sitting on a rock surrounded by nature. In the reflection in the water I have a representation of the opposite or flipside of man in a burned and destroyed environment.
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Michael Bierut - Reading Reflection #1
One of the things I really like about Michael Bierut is his long time interest in artistic work. In the first part of the reading Michael relates his artistic work as “entering a private world.” I really like this description as I feel when I am drawing, painting or sculpting I enter a sort of alternate world where my imagination is able to do whatever it pleases. I think this is something that most artists really appreciate as they are able to express their thoughts in a way that other people might be able to properly understand how they are thinking about something. I also appreciate that he is aware that often times clients know what is best. I think one of the crucial aspects of being a good artist is being able to understand why something is better for one use vs. another. This is clearly something Michael understands well and it is evident through his conversation with the interviewer.
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Process Blog For my Snippets
For my snippets I was a bit short on time to come up with all of the ideas so I decided to use some common phrases, and one band.
My first snippet was “Stealing my thunder.” I choose this as I thought it would be a fun topic to try and express visually. At first I wasn't really sure how to properly express this but after a while I came up with an idea. I initially thought of having a burglar with a thundercloud in a sack but I realized there is no way the cloud would either look good or even be understandable. I figure since it was a cloud and it would be floating I could just have someone pull it with a rope. One of the other things I felt like I needed to add was someone mentioning that the cloud was theirs, otherwise I felt that it would have been hard to understand what exactly I was trying to represent.
My second snippet is “Red Hot Chili Peppers.” I choose this as my idea since there is a Red Hot Chili Peppers poster hanging above my desk. I thought this would be a fun idea since I would be able to combine a couple different things to represent all of the aspects of the band name. For starters I was able to represent the “hot” aspect of the name by drawing some heat waves that seems to emanate from the chili pepper. The chili pepper obviously represents the chili pepper part of the name but I needed a way to make the name seem plural since it is a plural band name. I decided to just do an apostrophe and S at the end. While not the most creative, I believe it did a good job of expressing the proper meaning of the snippet.
For my third snippet, I did “Bite the Bullet.” It is a snippet I find my self saying often, both to friends and to myself when I or they might need to do something that there is little interest in doing. At first I was just planning on drawing some lips and teeth biting a bullet, but I didn't think that would be all that visually appealing. I decided to add a little motion to the bullet since it was very static. I added the “motion” of the bullet itself being removed from the casing. I also added the powder to show some of the rotational motion of the casing flying away.
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