cedar746-blog

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WebArt /3. ArtistResponses on Learning Blog

Learning Blog/

3 examples of Pioneers Artists: 

https://cedar746.tumblr.com/post/185553210787/3-examples-of-pioneers-artists 

3 examples of Post-Digital Imaging and Storytelling

https://cedar746.tumblr.com/post/185660588417/3-examples-of-post-digital-imaging-and?is_related_post=1 

3 examples of Social Media Artworks

https://cedar746.tumblr.com/post/185652444817/3-examples-of-social-media-artworks 

3 examples of Hacktivism and Counter-Cyberculture

https://cedar746.tumblr.com/post/185563487667/3-examples-of-hacktivism-and-counter-cyberculture

3 examples of Transmedia Storytelling

https://cedar746.tumblr.com/post/185568339652/3-examples-of-transmedia-storytelling 

YOUKU vs YouTube

https://cedar746.tumblr.com/post/185776354657/youku-vs-youtube 

3 examples of Life On Screen

https://cedar746.tumblr.com/post/185563006017/3-examples-of-life-on-screen

Creative outcome/

https://cedar746.tumblr.com/post/185544421687/createpost-digital-imaging-glitch-aesthetics

https://cedar746.tumblr.com/post/185651091952/createatemporal-transmedia-online-video-art

https://cedar746.tumblr.com/post/185650935077/createpost-biological-internet-art

https://cedar746.tumblr.com/post/185553565112/programming-practicethreejs-experiment

https://cedar746.tumblr.com/post/185813273642/threejs-experiment

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WebArt / 2. Artist Statement for Web Arts Artefact

This artifact is in an on-going state. It is my interpretation of the use of aesthetics in media. It is a concept experiment based on aesthetics, using media communication aesthetics, which appears on any kind of screen in the form of a short film.

Aesthetics is the ideological foundation of all disciplines. It guarantees that the distance between people's understanding of nature and human thought is close to zero.
 Our thoughts originate from the pursuit of beauty, because it is the pursuit of beauty that forms the idea of human understanding of the existence of nature.

There is a large amount of information filled with our daily lives and people pay too much attention to appearances. In the view of the Society of the Spectacle proposed by Guy Debord, today we live in a society where commodity relationships replace interpersonal relationships. In the image age, people’s values mainly come from the packaging effect of events and their shaping forms. We usually leave the definition of value to media and commodities, while our daily life is full of a lot of information. People began to value appearances. This project is mainly carried out in the form of projection, as an imaging device with strong visual language, exploring the relationship between people and their environment in the era of image reading.

In the future augmented reality technology is used to expand the integration of urban public space and information media, the number of places where people can receive information will increase dramatically. The network will be formed in the world's major cities within ten years. The way we receive information is not only in the home TV or tablet computer, but also in the urban public space through holographic projection, LED screen, and other stereo image technology can also receive news. However, media is an important part of the construction of people's thoughts. In urban public space, the most information we come into contact with is advertising. Advertising affects the product sales and brand effect, these directly to the trend of popular culture, it sets up the cognitive and closely related to people's lives, but now many enterprises are more operators by depending on its existing status, into the economic operation, ignore inferior advertising can bring what kind of impact on people's psychology. Since the 1950s and 1960s, some advertising companies in the United States have adopted psychological surveys of social groups to produce creative products, which have influenced the public's views on this product. According to the survey, a good idea is not only to conform to the social mainstream phenomenon, but also to create the mainstream culture. The expectation of this project is using innovative thinking to create forward-looking visual communication through video.

As for my future career, I want to be an advertising designer and creative planner.Based on my understanding of aesthetics and design, I hope to put my thinking into this industry. Advertising is associated with the media. In today's information age, media has become a must in our work. Because media can shape the environment, how to use media to influence the public and what kind of social environment we could shape, combined with the popularity and influence of advertising, make the advertising industry become my best choice.

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WebArt / 1. Art Artefact

I uploaded my Art Artefact to my webpage, the project name is Beauty, here is the website link:

https://cedarwong.squarespace.com

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Three.js Experiment

Production practice：

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Ethics and Rights statement

Copyright

Voice: no copyright sound effects

Image：All vision is original

Age appropriate

Teenagers, youth adults, creative workers.

No offensive content.

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Technical tutorials 2

Yambo Studio also gave me a lot of inspiration.

Yambo Studio, as a top visual Studio, has a lot of experience in 3d production. The elements, color selection, and sound effects in the production of commercials make the creative Settings design lively.��It's attracting to me.

Here I offer a few advertisements produced by their studio：

In-Store Vertical presentation of the Vivo Y71 Phone:  https://yambo-studio.com/work/vivo-y71/ 

3D Illustrations for the primary marketing website: https://yambo-studio.com/work/google-cloud-2018-2/

Through online learning to understand the use of the C4d interface. These technical guides aid my visual presentation.

Technical  tutorials link: https://huke88.com/course/7559.html

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YOUKU vs YouTube

YouTube

YouTube is a video sharing website originated in the United States, which allows users to upload, watch and comment on the video.

YouTube allows any video that has been uploaded to the network to be watched by audiences all over the world within a few minutes, which makes internet users become information publishers instead of traditional receivers. Internet users can even set up their own private cinemas, video publishing stations, and news station, not like traditional communication media. Everyone can create their own news channel or upload family life videos. The rise of YouTube has shifted viewing from television to computer screens.

YOUKU

The website was initially established as a video sharing platform similar to YouTube, but later it gradually transformed into an online media operator, especially holding a large number of video and audio Copyrights and other special broadcasting rights, and involved in the field of film and TV series.

Contrast

The two video platforms had similar forms in the early stage, and later, due to the different political systems and copyright laws in their respective publishing regions, they now have different development directions.

YouTube is a global video platform with an absolute range of content, from economic and political video to live entertainment such as movies, food, and fitness video. For viewers, YouTube searches and recommends based on personal interests and preferences. On the first surface, Youku mainly searches by video category, and the contents of videos have limitations. Some videos are monopolized by the corresponding administrative organs of China by many types of video.

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Session 5  Networked Civil Disobedience: Hacktivism with Special Guest Heath Bunting

TACTICAL MEDIA (definition)

 Wikipedia: “Tactical media can be defined as the appropriation of mass media in order to oppose and criticize a target which often occupies a certain position of power. This modern form of activism can be recognized by its use of current technology and its ‘hit-and-run tactics’ media campaigns which are often short-lived in nature. The purpose of tactical media lays within the type of information it distributes and the warnings it can sometimes produce. By generating this information and creating this reaction, tactical media attempts to reverse the one-way flow of communication and power and give some of the control back to the public.”

Advertising is no stranger to us. Nowadays, the media is everywhere, and advertising can be seen everywhere because of the development of media. It is the visual representation of information that is characteristic of advertising, and it is the visual representation that usually attracts us in the first place. So when we're attracted to the images, the process of interpreting the images allow us to get the information. And now, more information dissemination gradually from the visual to more senses.

I take the stage plays as an example：

The white helium balloons carry small spiral wings on their surfaces, and the designers at Random International have implanted sensors and algorithms that allow them to sense viewers’ movements.

Hannes Koch, co-founder, and director of Random international said the drone show was worth a try, and that it was unique in the way it was controlled. They are discrete and difficult to capture. As he puts it, we humans, as a species, must adapt quickly to living with automated machines.

The following references incorporate design aesthetics into new media technologies. Artists are experimenting with new technologies, and these tentative conceptual artworks may form the landscape of future public Spaces. Advertising, which combines audio and visual with interactive experiences, maybe the tactical media of the new era.

More works:  https://www.random-international.com/jxhomll6wq6nct6f4o1j70v6jk2pie

Reference:

En.wikipedia.org. (n.d.). Tactical media. [online] Available at: https://en.wikipedia.org/wiki/Tactical_media [Accessed 22 Dec. 2018].

RANDOM INTERNATIONAL. (n.d.). RANDOM INTERNATIONAL. [online] Available at: https://www.random-international.com/ao6j3l0tgusow7tp7ijdb86m7a9m4t [Accessed 22 Dec. 2018].

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Technical tutorials

Shooting part:

For this shoot, I chose bright colors, which are related to a magazine I love, which is called TOILET PAPER.

 “Toilet paper” uses images as language and conveys information through pictures. From the color to the details of the scene layout, the absurd realistic style has a strong sense of irony. The rich color and strong expression remind me of the American advertising industry in the last century. Influenced by Pop art, commercial development and creativity are balanced and matched. Although product sales are the main purpose of advertising companies to serve brand enterprises, creativity is more dominant. A good idea is not only to promote sales but also to sublimate the brand. The highest level of creative success is the formation of a culture.

Concept and images by Maurizio Cattelan and Pierpaolo Ferrai.

URL: toiletpapermagazine.com

Modeling:

Swiss pioneer designer Josh Schaub once introduced the dynamic vision: dynamic vision lies between static vision and film. It is the intersection of two disciplines, which can provide richer information in a short time.

Through the study of this website, I understand the basic operation of C4d and how to build a model.

https://hello-up.com/course/25/

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Artist Statement for Web Arts Artefact

I put my thoughts and experiments together and made a website. And this site includes several of my projects.

These projects reflect my daily state and reflection on the future society through the use of different media in my life.

In today's society, people attach great importance to the value of commodities, and the input of this value mainly depends on the media. Modern people cannot live without the media. Advertisement, as an information source, is filled with various forms of media and affects People's Daily life all the time. Ads are seen on screens in public areas, mobile phones, or tablets, etc. Advertising in the 21st century is not only the noticed information but also an environment.

Most of the commercials have intensity purposes. It intensifies the phenomenon that interpersonal relationship in social groups is replaced by commodity value，which potentially increases the anxiety of crowds.  Also, some Chinese entrepreneurs exploit human weaknesses to promote their products, deceiving the public by exaggerating the functions of a product. Nowadays, the media shape the environment, but much current advertising lacks design aesthetics and gold content. From social media, we can see more of the materialized values and low-quality gossip and public opinions.

I am a Chinese girl, in my country, there is a big gap between rich and poor, which also affects the overall quality of the public environment. Especially with the development of social media, anyone wants to be a web celebrity.  Netizens are scrambling to speak their opinions. Anything can become a selling point on social media platforms.

Once these values have appeared in the network environment, the chain effect it evokes is beyond imagination, which not only affects people's thoughts but also triggers many public behaviors and social events.

When I was in college, I paid more attention to some social behavioral in news reports, so I began to think about how to change this environment. Here I abstracted the exploration of myself and environmental issues from life,  expressed them through my aesthetics knowledge and rebuilt them through aesthetics.

Meanwhile, how to integrate design aesthetics and digital media into our lives and the future environment is my research direction in the future.

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WebArts Artefact

I made a website out of my work. This is a series of experimental projects, and there are links on the site. Some of them are semi-finished.

Here is my site:

https://cedarwong.squarespace.com

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3 examples of Post-Digital Imaging and Storytelling

1. Guan Xiao (Artist)

The artist explores the current state of digital image and information flow, including its impact on current forms of knowledge exchange. His works extend the possibility of aesthetic cognition to a certain extent. She tends to combine elements from the past with thinking about the future, saying, “I’m always attracted to something that contains two opposite concepts.”

2. Gina Czarnecki (Artist)

Gina Czarnecki, through different exercises of video, installation, painting, sculpture and often non-traditional media, her work brings us to the level of visceral, psychological and physical gray zones, hybrid cars and development that cause so many problems. Her research practice focuses on technology and culture.

She puts her videos in public. She also made many beautiful crafts. I have a lot of interest in the forms of her works. Through the exploration of the human body, we can better understand ourselves as a creature.

3. ANIMA

ANIMA is a sculptural installation designed by Onformative studio (Germany), which uses motion, texture, light, and sound to explore the relationship between flowing objects and their surroundings. The lighting pattern is programmed, and the sphere projection is achieved by projecting a beam of light 360 degrees outward from its powerful internal wide-angle projector and a fish-eye lens. The device is equipped with audible modulation frequency, which can respond to the sound in space and make the sound feedback to the surrounding environment in a resonant way.

I like his works very much. I want to learn and develop the concept of integrating digital aesthetics into the environment for a long time.

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3 examples of Social Media Artworks

1.@thecollageempire (ins blogger)

The Instagram blogger likes to make and share collages, and its dark humor has attracted many fans. In addition, he created an app that allows more interested users to develop their creativity through collage：

2.@larslala (ins blogger)

The blogger has always Shared odd-looking shoes, some of which are not functional. However, I have a few friends who are studying fashion design and like what he posts on social platforms. It helps students who are studying fashion develop their imagination.

3.@new_media_art (ins blogger)

This blogger specializes in new media art. He lists many good examples, whether his work is interactive or immersive. His post helps people understand what new media art is all about.

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Create/Awkward Narcissism

I create a series of experiments here:

Friend‘s lip

Me

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Create/Atemporal Transmedia Online Video Art

I create a series of experiments here:

https://cedarwong.squarespace.com/#/my-memory-fragments/

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Create/Dystopic Utopias

I create a series of experiments here:

https://cedarwong.squarespace.com/#/virtual-nature/

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Create/Post-Biological Internet Art

I create a series of experiments here:

https://cedarwong.squarespace.com/#/instinct/