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We looked inside some of the posts by clickbake-blog and here's what we found interesting.
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Link
17
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Kraken has partnered with marine conservation charity Padi Aware Foundation to create “Ice Clean” to raise awareness of the impact litter has on the UK's seas.
Toppings include "plastic bags", "milk cartons", "aluminium cans", "plastic ring pulls", "plastic bottles" and "single-use cutlery" ... yum!
(Source: Campaign)
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Magnum’s belief that “pleasure has more than one layer” is bought to life in this foodie experience.
What would a Baileys immersive experience involve in the pursuit to pleasure??!
(Source: Campaign)
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“Drink more... water” is the new campaign from Pernod Ricard, aimed at tackling the issue of binge drinking and connecting with Gen Z.
The campaign comes as social lives are gradually returning to normal.
(Source: Campaign)
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It looks like hard seltzers are rapidly becoming the new ‘it’ drink.
As a continuation of the brand's "refreshingly obvious" campaign, this month Mike’s invited guests to try the alcoholic sparkling water drink during an hour-long, music-filled tour along the canals of east London.
(Source: Campaign)
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Like a Baileys Treat Bar in wheels, the Havana Club truck is touring the country offering Havana Club ice cream and cocktails.
It’ll be parking up at Boxpark Shoreditch this August - Sept so make sure you check it out!
(Source: Campaign)
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To advertise the launch of the new Rose and Cucumber flavour, Hendrick’s have created these very unique and interactive scented bus stops around the UK.
Created to give commuters a surprising experience to help them ‘escape the mundane’ this activation is certainly very fame driving and a smart way to launch the new variant.
(Source: Campaign)
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Watch out - Gordon’s is venturing into the treat world ... although it doesn’t look quite as delicious as Baileys ;)
Looks like the rest of the Diageo portfolio wants a slice of Baileys’s delicious success?
(Source: The Drinks Business)
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Captain Morgans meets gamers for a staycation experience + a private mixologist to serve cocktails for the winners.
(Source: Campaign)
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Lime Mojito Sorbet and Piña Colada ice creams anyone?
Häagen-Dazs meets Parisian mixologist to create these delicious new drinks. Sadly the pop up is only in France and Spain 😢
(Source: Campaign)
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If you’re around the Truman Brewery area this weekend, check out the Malibu summer photography experience so you can pretend you’re on holiday. And get a free cocktail!
(Source: Campaign)
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Baileys x Biscoff x Hot Chocolate
Still bang on trend. Still not getting sick of staring at Baileys Hot Chocolates all day. The SOND marshmallow topping is still the winner for me, but this one looks 🤤
(Source: Hot choc)
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Pretty cool opportunity for the US Diageo brands!
(Source: NFL)
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There was a Non-alcoholic wine drive thru pop up in Shoreditch earlier this month. Anyone get a chance to check it out?
Not convinced on this one. But the Hun AF wine (Hun Alcohol Free) looks like a great non-alcoholic alternative.
(Source: Campaign)
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#SocialiseResponsibly
A nice piece of content by Heineken around socialising safety in this post pandemic world. Light hearted and fun - but gets the safety message across very well!
(Source: Campaign)
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Very interesting quick read about marketing in a post pandemic world.
Covering what the best tone is for a post pandemic drinks campaign, questioning the new demand after an unprecedented time and how the pandemic has possibly changed people value of money.
(Source: Campaign)
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‘To firsts that last’
This spot follows the genesis of the “high five” in the 70s brining it into the modern day - which nicely segways into relaxing of covid restrictions and people being able to high five and touch each other again.
Kopparberg was one of the first fruit cider’s on the UK’s alcohol market and being the first is really important to the brand, and even more so that they have lasted over time and are engrained into pop culture moments.
Particularly nice is an OOH line which reads “To festival wrist bands you never took off” - capturing the spirit of Kopparberg and ‘To first that last’ really well.
(Source: Campaign)
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Diageo have reopened the doors of iconic distillery in Brora in Scotland, after closing in 1983 during a challenging period for the industry.
3 years and £35m later, the distillery has been impressively restored to its former fully functioning self.
The building was taken down and rebuilt stone-by-stone exactly as it was when new in 1819... painstaking but very impressive.
(Source: Diageo)
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